Cisco Partner Ecosystem: Channel Partner Program Power Hour

Transcription

Cisco Partner Ecosystem: Channel Partner Program Power Hour
Cisco Partner Ecosystem:
Channel Partner Program
Power Hour
Robb Berger– Director, WWPO Channel Partner Program
Brian Overmyer– Manager, WWPO Channel Partner Program
September, 2014
Today’s Speakers and Panelists
Speakers
Robb Berger – Director, WWPO Channel Partner Program
 Brian Overmyer – Manager, WWPO Channel Partner Program

Panelists

WWPO Leads





Cynthia Freeman – Manager, Certification
Christian Hansen – Program Lead,
Enterprise Networks Specializations
Hank Mahesri – Program Lead,
Security Specializations
Robert Cohen – Enterprise Networks GTM BDM
Rob Learned – Security GTM BDM
© 2014 Cisco and/or its affiliates. All rights reserved.

Regional Specialization Leads
Anne Friendly, John Dodson, Julie Thomas – Americas Partner
Organization
 Renata Prochazkova- EMEAR Partner Organization
 Harumi Provan Abiko – APJ Partner Organization
 Wen Hui Mai – Greater China Partner Organization


Global Partner Marketing Leads


Smita Dave, Channel Partner Program Sr. Manager
Nadine Lucero, Channel Partner Program Manager
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Agenda

Cisco Partner Ecosystem Update

Advanced Enterprise Networks
Architecture Specialization Suite

Advanced Security Architecture
Specialization Suite

Next Steps
© 2014 Cisco and/or its affiliates. All rights reserved.
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3
Cisco Partner Ecosystem Framework
Master
Preferred
Solution
Partners
Cisco
Services
Partner
Program
Strategic
Solution
Partners
Solution
Partner
Program
Cloud &
Managed
Services
Program
Advanced
Express
Master
Advanced
Express
Specializations
Channel
Partner
Program
Partner
Plus
Authorized
Technology
Provider
Certifications
Incentives
Solution
Partners
Solution
Technology
Integrator
Gold
Cisco
Partner
Ecosystem
Learning
Partner
Program
Profitability
DealBased
Premier
Select
Growth
Distribution
Marketplace
Cloud &
Managed
Services
Solutions
Global
Partner
Network
© 2014 Cisco and/or its affiliates. All rights reserved.
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New Channel Partner Program Certification Landscape
Cloud Builder
Master Specialization
Collaboration
Security
Technology Skills Depth
NEW
2 Qualified Specializations
NEW
NEW
1 Qualified Specialization
SMB or any
Express Specialization
(or higher)
1 Qualified Specializations
Any Advanced
Architecture Specialization
OR
Advanced Technology
Specialization
OR
Express Collaboration OR
Express Foundation
Specialization
Option 1
Any two Architecture
Specializations
Option 2
One Architecture Specialization
and one Advanced Specialization
Premier
Enterprise Network Architecture
AND
Security Architecture
AND (choose two)
Collaboration Architecture OR
Data Center Architecture OR
SP Technology (IPNGN)
Architecture
2 CCIEs
Support Infrastructure
Customer Satisfaction
AND
One Hybrid IT Offer
Select
4 Architectural Specializations
4 CCIEs and
1 Business Value Practitioner
AND
Four Hybrid IT Offers
Silver Retiring April 1, 2016
Gold
Integrated Technology Skills Breadth
© 2014 Cisco and/or its affiliates. All rights reserved.
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Specialization Transition Guidelines and Key Dates
Gold
If Gold, you should attain
the Enterprise Networks
and Security Architectures
prior to your Borderless
Network Anniversary date
© 2014 Cisco and/or its affiliates. All rights reserved.
Silver Retiring April 1, 2016
If Silver, ensure you
still have two Advanced
Architectures or an
Advanced Architecture
and one Advanced
Technology specialization
(until April 1, 2016)
Premier
If Premier, starting in
November 2014, you may
qualify with any of the
following: Advanced
Architecture, Advanced
Technology Specialization,
Express Foundation or
Express Collaboration
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Cisco Sales Expert (CSE)

Today – most Specializations require CSE exam
as a pre-requisite for the Account Manager role

Cisco is transitioning to a new course
tentatively called Business Outcomes Sales
Basics (target December release)

Partner CSE expiration dates have been moved
to at least August 1, 2015

Once Business Outcomes Sales Basics is
released, partners can use it or CSE to meet
specialization requirements until July 31, 2015
© 2014 Cisco and/or its affiliates. All rights reserved.
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New Role Sharing Rules

Across Advanced Architecture - “3-2-1” model

One individual can fulfill the AM role in 3 different Architecture
Specializations

One individual can fulfill the SE role in 2 different Architecture
Specializations

One individual can only fulfill the FE role in 1 Architecture
Specialization

Across Advanced Technology - “3-2-2” model

Candidates can only hold one role type

Role counting flexibility between Architecture
and Technology level specializations
Note: Retired specializations will not apply toward role sharing
© 2014 Cisco and/or its affiliates. All rights reserved.
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Advanced Enterprise Networks
Architecture Specialization
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Enterprise Networks Architecture Specialization

The Advanced Enterprise Networks Architecture
Specialization provides the training you need to sell
and deploy Cisco Enterprise Networks solutions.

Help your customers spend less time maintaining their
network and more time focusing on how they can
differentiate their business.

Simplify their network with a Cisco Unified Access™
solution.

Create more cost-effective options without affecting
performance, security, or reliability.

Help customers reduce costs and free up resources.
© 2014 Cisco and/or its affiliates. All rights reserved.
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Borderless Networks Specialization Suite
Solution Flexibility/Complexity
Retired on July 1, 2014
Architecture Specialization
Advanced Borderless Networks Specialization
Technology Specialization
Advanced Security Specialization
Advanced Content Security Specialization
Parallel
complexity
Advanced Routing and Switching Specialization
Advanced Wireless LAN Specialization
SMB
Midmarket
Enterprise
Market/Segment
© 2014 Cisco and/or its affiliates. All rights reserved.
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Enterprise Networks Specialization Suite
Solution Flexibility/Complexity
Launching
in 2015
Master Enterprise Networks Specialization
Advanced Technology Specialization
Enterprise Networks Architecture Specialization
Advanced Architecture Specialization
Master Specialization
Unified Access Specialization
Core and WAN Specialization
SMB
Midmarket
Enterprise
Market/Segment
Align the Partner Programs to Recent Product Portfolio Changes
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Product Coverage – Enterprise Networks Specializations
Advanced Core and WAN Specialization
• Focus on wireless, converged access (Catalyst 3650 / 3850) and
BYOD
Advanced Unified Access Specialization
• ISR/ASR and iWAN (WAN services) and Catalyst products (Access
and Core – Catalyst 2K, 3K, 4K, and 6K)
Advanced EN Architecture Specialization
• All of the above – Access and Core Switching and Routing, and
Wireless
© 2014 Cisco and/or its affiliates. All rights reserved.
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Enterprise Networks Architecture Specialization Strategy
Master Enterprise Networks
Launching
in 2015
Enterprise Networks Architecture Specialization
Account
Manager
Field
Engineer
Systems
Engineer
Advanced Unified Access Specialization
Account
Manager
Field
Engineer
© 2014 Cisco and/or its affiliates. All rights reserved.
Systems
Engineer
Advanced Core and WAN Specialization
Combined Curriculum
(not programs)
Systems
Engineer
Field
Engineer
Account
Manager
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Training and Exam: Advanced Unified Access Specialization
Account Manager (AM)
Systems Engineer (SE)
Field Engineer (FE)
Role Pre-Requisite
Career Certification
Career Certification
CSE* or Business Outcomes
Sales Basics
CCDA or CCDP or CCDE
CCNA Wireless or CCNP Wireless
or CCIE Wireless
Implementing Cisco Unified Wireless
Networking Essentials (#640-722)
Conducting Cisco Unified Wireless
Site Survey (#642-732)
Conducting Cisco Unified Wireless
Site Survey (#642-732)
Cisco Unified Access Systems
Engineer Exam (ENUAE)
(#500-451)
*Existing Cisco Sales Essentials (CSE) Certifications will be extended so current partners will not have to retake it. Business Outcomes Sales basics will be available in October/November.
© 2014 Cisco and/or its affiliates. All rights reserved.
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Training and Exam: Advanced Core and WAN Specialization
Account Manager (AM)
Systems Engineer (SE)
Field Engineer (FE)
Role Pre-Requisite
Career Certification
Career Certification
CSE* or Business Outcomes
Sales Basics
CCDP or CCDE
CCNP Route and Switch or
CCIE Route and Switch
Cisco Intelligent WAN System
Engineer Exam (ENCWE) (#500-452)
*Existing CSE Certifications will be extended so current partners will not have to retake it. Business Outcomes Sales basics will be available in October/November.
© 2014 Cisco and/or its affiliates. All rights reserved.
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Training and Exam: Enterprise Networks Architecture
Specialization
Account Manager (AM)
Systems Engineer (SE)
Field Engineer (FE)
Career Certification
Career Certification
Career Certification
CSE* or Business Outcomes
Sales Basics
CCDP or CCDE
CCNP Route and Switch or
CCIE Route and Switch
Implementing Cisco Unified Wireless
Networking Essentials (#640-722)
Implementing Cisco Unified Wireless
Networking Essentials (#640-722)
Conducting Cisco Unified Wireless
Site Survey (#642-732)
Cisco Unified Access System
Engineer Exam (ENUAE) (#500-451)
Cisco Intelligent WAN Systems
Engineer Exam (ENCWE) (#500-452)
*Existing CSE Certifications will be extended so current partners will not have to retake it. Business Outcomes Sales basics will be available in October/November.
© 2014 Cisco and/or its affiliates. All rights reserved.
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Advanced Security
Architecture Specialization
© 2014 Cisco and/or its affiliates. All rights reserved.
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Advanced Security Architecture Specialization

The Advanced Security Architecture Specialization
can help you build new skills that you need to sell
and deploy Cisco Security Solutions

You will build security architectural leadership as
you gain industry-recognized branding and market
differentiation

Create deep knowledge of security architecture
for solution development

Gain preference from customers seeking valueadded solutions
© 2014 Cisco and/or its affiliates. All rights reserved.
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Solution Flexibility/Complexity
Advanced Security Specialization Suite
Master Security Specialization
Express Specialization
Advanced Security Architecture Specialization
Advanced Architecture Specialization
Master Specialization
Express Security Specializations
SMB
Midmarket
Enterprise
Market/Segment
Align the Partner Programs to Recent Product Portfolio Changes
© 2014 Cisco and/or its affiliates. All rights reserved.
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Product Coverage – Security Specializations
Express Security - Firewall
• ASA Line, Web Security Essentials, Application Visibility and Control (AVC), Intrusion
Prevention System (IPS), and Virtual Private Networks (VPN)
Express Security - Email
• (ESA) Email Security Appliance, AMP (Advanced Malware) (Future)
Express Security - Web
• WSA (Web Security Appliance) CWS (Cloud Web Security), AMP (Advanced
Malware) (Future)
Express Security - IPS
• SF NGIPS, AMP
Advanced Security Architecture Specialization
• Network, Content, Secure Access and Mobility, Threat Intelligence and
Defense, and AMP (Advanced Malware)
© 2014 Cisco and/or its affiliates. All rights reserved.
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Training and Exam: Advanced Security Architecture
Specialization
Account Manager (AM)
Systems Engineer (SE)
Field Engineer (FE)
Career Certifications
Role Pre-Requisite
Role Pre-Requisite
CSE or Business Outcomes Sales
Basics
CCDA or CCNA-Security
CCNP-Security or CCIE-Security
Security Architecture Technology
(ELT)
Securing Cisco Networks with
Sourcefire IPS (ILT)
Security Architecture Technology
Exam
Securing Cisco Networks with
Sourcefire FireAMP Endpoints (ILT)
Selling Security Architecture (ELT)
Selling Security Architecture Exam
SSFIPS Exam
SSFAMP Exam
© 2014 Cisco and/or its affiliates. All rights reserved.
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Next Steps
© 2014 Cisco and/or its affiliates. All rights reserved.
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Apply for Enterprise Networks Architecture and/or
Security Architecture Specializations
Apply via the CSApp
tool. Select the green
button found on each
of the Specialization
webpages on
Partner Central
© 2014 Cisco and/or its affiliates. All rights reserved.
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Key Evolution Dates

Borderless Suite Retired July 1, 2014

Five BN retired specialization anniversary dates
extended until at least April 1, 2015*

Enterprise Networks and Security Specialization
Suites available now!

Master EN launching early 2015

Core and Elective Model launching late 2014
(more details to come in future sessions)
2014
2015
*Partners in Japan and GC extended until June 1, 2015
© 2014 Cisco and/or its affiliates. All rights reserved.
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Next Steps
1
Determine which specializations are appropriate for your business
2
Review and communicate new program requirements to your teams
3
Allocate resources to roles
4
Apply for specializations via CSApp
5
Manage the transition
www.cisco.com/go/specializations
© 2014 Cisco and/or its affiliates. All rights reserved.
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Thank you.

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