media kit - Canadian Forest Industries

2014
MEDIA KIT
For more information, contact:
Ross Anderson
National Sales Manager
519.429.5188
[email protected]
Josée Crevier
Quebec
514.425.0025
mobile: 514.262.9803
[email protected]
Tim Shaddick
Western Canada and
Western US
604.264.1158
[email protected]
www.woodbusiness.ca
Industry-leading coverage to connect you to Canada’s $57 billion plus forest products market
Some things to consider when planning your
2014 print and web advertising campaign.
Forestry in Canada is:1
A Massive Market
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$57 billion in total revenues in 2011
Employs almost 3% of working Canadians – 593,200
The world’s largest exporter of forest products –
up 10% since 2009 and growing
Capital expenditures of $4.2 billion annually
A Varied Market
It’s not just logging and sawmilling gear, although there’s
plenty of that. There’s also:
• Trucks and Trailers, as the second largest user of
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truck transport at 18 billion tonnes/km
Trains, as the largest user of rail transport
Motors, drives and conveyors
63% of CFI readers own two or more pick-ups; 22%
own more than 20! 2
Plus Lubes, tools, tires, chains, software, GPS,
Insurance, safety gear, finance, cell and sat phones,
hydraulics, boilers, etc...
A Captive Market
The professionals doing all this are remote, but we reach
them just fine, to the tune of over 14,100 readers per issue
through a carefully managed BPA audited circulation. In
fact, 83% of readers feel that trade magazines are very
important or important in keeping informed, beating out
trade shows, conferences, industry websites and more.2
1 Source: Forest Products Association of Canada Annual Report (2010);
NRCan State of the Forest Industry 2011.
2 John Hryck 2013 multi-market reader survey.
PM40065710
Targeted Message
PM40065710
The LARGEST audited Canadian circulation
of industry professionals combined with our
RESPECTED, EXPERIENCED and LIVELY editorial
means more readers are spending more time with
Canadian Forest Industries and your message.
Canadian Forest Industries dedicates 100% of its
editorial to the logging and wood processing sectors.
And we do it from the contractors’ and sawmillers’ – your
customers’ – perspective. Always have.
– coast to coast, we’re the logging and sawmilling
machinery and “getting it done” book! High colour printing
quality and outstanding photography do the rest. Add to
that exclusive, relevant expert columns on hauling, lumber
drying, safety and markets – and you can’t miss.
Editorial Excellence
DELIVERING DIGITAL
show reports, links, and magazine extras, all updated
regularly. Includes a full digital edition of each issue,
where your ad gets extra mileage.
You get unprecedented reach of market of almost
16,000 digital subscribers with our informative weekly
e-newsletters and e-blasts when you want and need to
get your message out.
With two full-time dedicated editors and a seasoned
editorial director, we create an exclusive editorial
environment for delivering your advertising message
WOODBUSINESS.CA - Our forestry portal
woodbusiness.ca is the industry’s only active,
information-driven website, with news, views, events,
Visit www.woodbusiness.ca – expanding your reach
of market.
More Qualified Readers
Total Canadian reach +21%
The Right Readers5
Influential and educated
CFI reaches 21% more Canadian forestry professionals than the closest
competitor.1
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Total Canadian Sawmill reach +24%
Able to buy
CFI reaches 24% more Canadian sawmillers than any other audited national
magazine. Eastern (+40%) or western (+24%) Canada, we reach far more
sawmillers than anyone.2
Total wood processing reach +74%
Whether panel plants or reman operations, if they use your lubes, loaders,
conveyors, lift trucks or more, there is no real alternative.4
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73% are owners, senior executives, senior managers or managers
77% have a post-secondary education, 40% a university degree
62% have household incomes past $100,000
88% are involved in either recommending,
selecting or approving purchases
41% are regularly involved in purchase decisions above $500,000, 48% in
those up to $500,000, and 55% in those over $50,000
Engaged with CFI Magazine
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64% have read all 4 of the past 4 issues they received, 63% have either
read “them cover to cover” or “most articles”
55% have recommended or purchased an item they saw advertised in CFI
78% feel CFI is very important or important to keeping up to date with
industry trends
Canadian Forest Industries is BPA audited and we play by the rules. Ask for our statement and you’ll see our claims are based on hard, audited numbers. Here’s the details.
1 Comparing Canadian circulation only from the CCAB (BPA) May/June, 2013 audit issues of Canadian Forest Industries (CFI) and Logging & Sawmilling Journal (LSJ). Total qualified circulation for these issues including US readers
was 14,162 for CFI and 12,982 for LSJ. 2 Sawmilling reach in all comparisons includes only Canadian sawmilling readers in “Combined Logging & Sawmilling Companies” and Sawmilling including planer mill” categories (2 and
3.a). East refers to Ontario and east, west to BC and AB. 4 Includes all sawmilling and wood processing categories – 2, 3a and 6 - for Canada.5 Source: John Hryck multi-industry survey, August/September 2013, 696 forest industry
respondents.
Editorial contact
Amie Silverwood, Editor
905.713.4351
[email protected]
Andrew Macklin,
Associate Editor
519.428.3471, ext 238
[email protected]
2014 EDITORIAL GUIDE
With two separate and dedicated sections – one for logging
and forestry and one for wood products processing – we
bring you the entire forest industry in one publication.
With two full-time editors, a full-time editorial director and
additional editorial offices in Ontario and Quebec working
in the forest sector, no one else even comes close to our
insight and coverage of the nation’s forestry landscape.
BONUS: CFI reader survey report!
Bonus Distribution: Forest Expo, Quebec City;
Atlantic Heavy & CWF AGM, Moncton; Richmond Show,
Richmond, VA; Maritime Lumber Bureau AGM; BC
Sawfilers, Prince George, BC; ILA, Kamloops, BC.
Ad reservation: March 7
Material due: March 12
JANUARY/FEBRUARY
MAY/JUNE
Annual Truck King Challenge – The best in HD pick-ups
Market Forecast 2014 – Our annual industry outlook
Sawfiling tech round-up
Tech spotlight: bush chipping and hauling
Machine engines - Tier 4 technology review
Bonus distribution
OFIA AGM, Toronto; COFI Prince George
Ad reservation: January 24
Material due: January 29
Dust control: The latest in fire safety
Tech update: Chain saws & cutting tools
Safety round-up: Forestry trends and challenges
Show reviews: AHES and Forest Expo
Ad reservation: May 14
Material due: May 16
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MARCH/APRIL
OFFICIAL SHOWGUIDE: Forest Expo, Quebec City
• Planer mill tech update
• Harvester head/processor guide
• Log hauling: Training & recruiting
• Kiln drying report
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JULY/AUGUST
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Log Haul: Composite trailer update
Tech spotlight: Forwarders
Fire and spark suppression technology
Bonus: Conveying system supplement
Bonus Distribution: AFPA, Jasper, AB,
Intersaw, Montréal, Qc
Ad reservation: July17
Materials due: July 27
SEPTEMBER/OCTOBER
Visitor Guide: Portland Sawmilling & Bioenergy Show
• Top 10 under 40: Forestry’s NextGen
• Roadbuilding on steep slopes
• Focus on mulchers
• Scanning & optimization report
Bonus distribution
Portland Timber Processing & Bioenergy, Portland, OR.
Ad reservation: September 16
Materials due: September 19
NOVEMBER/DECEMBER
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Focus on lubes & fuels
Sawmill: Kiln efficiency
Portland show in print review
Communication & GPS technology
Bonus distribution
Montreal Wood Convention, Montreal, QC
Ad reservation: November 4
Material due: November 7
PLUS: Every issue includes our export market series, industry-leading commentary and views, new
equipment, news, contractor and mill profiles, field reports, safety trends and exclusive columns on
technology, equipment and markets.
Unprecedented Reach Of Market
www.woodbusiness.ca
WEBSITE ADVERTISING
E-news Sponsorships
An industry portal, woodbusiness.ca offers you unprecedented
reach of market. More opportunities and a bigger audience
to get your message delivered to your potential clients. With
news, views and analysis updated daily plus our huge e-news
contact list drawing traffic weekly and our constantly growing
community, we have you covered.
Our exclusive weekly e-news keeps the industry up to date on
new projects, start-ups, government programs, fibre supply and
more. Be part of the news cycle and be in touch.
Position
Size (pixels – w x h)
Banner
Size (pixels – w x h)
Skyscraper
120 x 600
Banner
468 x 60
Button
125 x 125
Sponsored Spotlight – Contact for details
Leaderboard
728 x 90
Big Box
300 x 250
Wallpaper
550 x 684
E-Blast
Button
155 x 90
Last-minute event to promote? Want to supplement your print
ads with a reminder or teaser? No worries – we reach your
clients with your message when you want or need to connect.
Digital ad-vantage
Be front and centre when we let our readers know that the
digital edition of Canadian Forest Industries is ready. It includes
e-mail sponsorship plus a full-page ad opposite the digital
edition cover. Limit of six per year, first come first served.
Wallpaper & take over ads
Make a massive impression with these two powerful options.
Wallpaper – Your message is displayed both sides of the
webpage. A commanding option to get your clients attention.
Takeover – Get noticed by dominating our website. A Takeover
includes wallpaper, leaderboard and big box. Three key
positions to get noticed by our audience – your clients.
Digital matters in 2013 - 73% of CFI readers feel that forestry magazine websites and enews
are very important to keeping informed on industry trends and equipment.
Canadian Forest Industries - www.woodbusiness.ca
2014 Integrated Advertising
Online Advertising Rates (Per month/per rotation)*
The best way to brand your company and market your products to our forestry community –
your clients – is by investing in an integrated media plan, reinforcing your print advertising on our
interactive website, through our email blasts, or via our digital advantage online edition sponsorship.
To be a part of our print and online communities, contact your sales manager for package pricing.
General advertising rates – Black & white only. Quoted in Canadian dollars. Effective January 1, 2014.
Magazine Advertising Rates
Full page
2/3 page
1/2 page island
1/2 page
1/3 page
1/4 page
1/6 page
1x
$4,264
$3,853
$3,446
$3,024
$2,202
$1,784
$1,364
6x
$4,108
$3,722
$3,308
$2,905
$2,114
$1,713
$1,296
12x
$3,979
$3,604
$3,222
$2,819
$2,057
$1,666
$1,256
18x
$3,853
$3,496
$3,126
$2,739
$1,995
$1,625
$1,221
24x
$3,729
$3,381
$3,024
$2,711
$1,932
$1,575
$1,176
Premium positions
All cover positions are sold at a 25% premium where available.
Full page 1/2 page
1/3 page or smaller
$495
$715
Four-colour process
$1,495
$1,055
$695
Standard Unit Sizes
Width
Depth
Width
Depth
Full page w/bleed
8 3/8"
11 1/8"
213 mm
283 mm
2/3 vertical
4 1/2"
10"
114 mm
254 mm
7"
6 1/2"
178 mm
165 mm
1/2 vertical
6 mo
9 mo
12 mo
Leaderboard
$900
$855
$810
$765
$720
Big Box
$900
$855
$810
$765
$720
Button
$700
$665
$630
$595
$560
Wallpaper
$2,500
E-Blast
$1,500
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Digital Ad-Vantage
$1,000
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* Contact your sales manager for specifications, requirements or more details.
Enews (Per week)
Skyscraper
$500
Banner
$425
Button
$350
Sponsored content
$550
Please prepare all digital files to specifications. Ads must be sized to publication standards in
keeping with size/shape ordered. All material scanned for colour or half-tone colour reproduction
must be scanned at 300 dpi. Scans may be saved as TIFF or EPSAll documents must be
converted to CMYK.
Publication Trim Size: 8 1/8" wide x 10 7/8" deep (206 mm wide x 276 mm deep)
Classified ads
Printing Specifications
2/3 horizontal
3 mo
Digital Requirements:
Colour Rates
Standard second colour
Matched colour
1 mo
Appointment notices and used equipment ads available at $91/column inch. Contact Josée
Crevier at [email protected], 514.425.0025. Non commissionable.
Terms
Net 30 days. 2% interest per month is charged on overdue accounts.
3 3/8"
10"
86 mm
254 mm
Published by Annex business media
7"
4 7/8"
178 mm
124 mm
C.P. 51058, Pincourt, QC. J7V 9T3 • 514.425.0025 • Fax: 514.425.0068
1/2 island
4 1/2"
7 1/2"
114 mm
190 mm
1/3 vertical
2 1/8"
10"
54 mm
254 mm
7"
3 1/4"
178 mm
83 mm
1/3 square
4 1/2"
4 7/8"
114 mm
124 mm
1/4 vertical
3 3/8"
4 7/8"
86 mm
124 mm
7"
2 1/4"
178 mm
57 mm
Double page spread
16 1/4"
10"
388 mm
254 mm
Bleed double page spread
16 3/4"
11 1/8"
426 mm
283 mm
1/2 horizontal
1/3 horizontal
1/4 horizontal
Production
Josée Crevier, Production Manager • [email protected]
Circulation Department
Carol Nixon • [email protected]
The only magazine in Canada dedicated to the logging and wood
processing sector, from British Columbia to Newfoundland.
And there’s more!
North American Marketing Alliance
For over 16 years the two premier forest industry
publishers have offered advertisers the only such alliance.
Annex Business Media (Canadian Forest Industries,
Canadian Wood Products, Canadian Biomass, and
Opérations forestières) and Hatton Brown Publishers
(Timber Harvesting, Timber Processing, Southern Loggin’
Times, Panel World, and Southern Lumberman) offer
all the markets, with a joint frequency rate and shared
editorial. Contact your sales manager to discuss how this
alliance can be put to work for you.
Other Markets
Canadian Forest Industries is just one magazine in our
stable of respected forestry and heavy construction
publications. Work with any of these for combined
frequency discounts and to simplify your marketing plans.
• Canadian Biomass: Reaching the growing biomass
and bioenergy sector.
• Opérations forestières et de scierie: Logging
and solid wood products for the key French market.
• Rock to road: Canada’s only aggregates and
roading magazine.
• RESOURCE ENGINEERING & MAINTENANCE:
Canada’s total reliability magazine for professionals in
large-scale, asset-intensive resource industries.