6 Cristiano Righettini - What New in the Truck Mount Industry

Transcription

LEADING IN AERIAL SINCE
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WHERE IS MALAYSIA TODAY?
Based on the Most Advanced Economics in the World, this is the situation:
1° position: Hong Kong
2° position: Singapore
7° position: Chile
27° position: Botswana (Africa)
37° position: Malaysia
84° position: guess…Italy…you knew that right?
AERIALS IN MALAYSIA.
Situation of Aerial Working
Platforms in Malaysia is:
- Total of 1,500 units.
- Average age: 15 years old.
- Used Machinery: 99%.
- New Machinery: 1%.
Situation of Aerial Working
Platforms in Italy is:
- Total of 20,000 units.
- Average age: 4 years old.
- Used Machinery: <5%
- New Machinery: 95%
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KEY ELEMENTS OF AERIALS IN EUROPE.
 Quality.
 After Sales Assistance.
 Performances.
 Price.
 Brand Awareness.
KEY ELEMENTS OF AERIALS IN MALAYSIA.
 Price.
 Price.
 Price.
 Price.
 What else? Oh, Price!
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THE ITALIAN JOB.
-
Socage was established in
1974.
-
Since that famours year, we
sold several thousands units
all around the world.
-
Our most selling product is the
Double Articulated Platform.
-
Range from 10 to 37 meters
with single and double
articulation.
-
Range from 30 to 75 meters
with primary and secondary
telescopic booms.
DOUBLE ARTICULATED BOOMS.
Many advantages:
-
Up and Over.
-
More cage capacity.
-
More versatile. 2 Machines in
1.
-
Faster to go up.
-
Fly Jib to overcome more
obstacles.
DOUBLE ARTICULATED BOOMS.
-
Every rental company in
Europe has more that 50% of
Double Articulated units in its
Fleet.
-
Is the most rented unit in EU.
-
With the 28D, we are the one
with the highest Truck Mounted
Aerial Working Platform based
on 3,5 Ton truck.
NOT ENOUGH?
Not enough for your activity?
Do you think you need our 28 mt.
telescopic with 400 kg cage
capacity?
What do you think about a special
winch?
Maximum lifting capacity: 900 kg
for TJJ75.
This is The Italian Job.
SAFETY HAS TO BE AT FIRST PLACE.
EVERYTIME. EVERYWHERE.
-
-
How do you feel “comfortable”
with a 20 years old unit?
How can you check if the unit has
the safety features in order?
How can you get the right and
safe spare parts for your 20 years
old unit?
If your 5 years old son will ask you
“Daddy, what is Safety”, what are
you gonna tell him?
What do you think is the reason
behind Ipaf?
Safety is a real and concrete concept in
which we all need to focus on.
Safety is 100% part of our Life every day.
We need to invest in Safety because we
must plan a better future for our next
generation.
If we want to grow together, there is only
one way: invest in the right projects.
No matter what your Competitors will think
about you, but someone has to start this
new process. It takes time. But you will
enjoy more.
Malaysia has to be a part of this game with
the BIG Countries soon.
And you, everyone of you can do your own
part.
REVENUES AT 2° PLACE
-
New machine is safer.
New machine is quicker.
New machine is easier.
New machine is nicer.
New machine is better.
New tecnologies and lightweight materials
can provide us a great spin to the business.
You can achieve more targets in terms of
“savings points” because your new
investment is working hard just next to you
for the same target.
Step by step, Malaysia needs to introduce a
new rental concept, a new business model
that can allow you to save more and your
Customers will be a part of your family.
• More indipendent.
• More reliable.
• More experienced.
But most important is:
New machine is Money Saver.
Did you know?
You will earn more money as long as you will
keep the unit with you. For many reasons:
- Less Petrol consumption.
- Less Maintenance.
- Less Cost of Spare Parts.
- Less Depreciation.
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MINDSET IN MALAYSIA.
1. I don’t know your products, I’m
worried to change.
HOW TO SOLVE THESE PROBLEMS.
Sometimes your business needs to discover a
new way to grow better. This one won’t be a blind
way.
Socage has more that 40 years experience, just
to better service You.
2. Too much electronic.
How many of you have smartphone? So,
electronic is not a big issue.
Socage sold more that 500 units over 50 meters
in the world.
3. I don’t speak english, how can
I do?
Chinese Speaking people only for you.
Even in our HQ in Italy.
Socage is investing every year for a great
Customer’s Experience.
4. Italy is too far, what if in case
of breakdown?
2 Authorized Sales and 5 Service
Points in East and West Malaysia.
And we are getting bigger!
BETTER NOW?
WHO IS SOCAGE?
We are:
WHO IS SOCAGE?
But we also are:
Since 1974 we are working hard to help your
business to grow up better.
Today is up to 75 meters.
Tomorrow is a new day.
We hope will be together.
Thank you.

6 Cristiano Righettini - What New in the Truck Mount Industry

Transcription

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