Current Year Plans - Parry Sound Area Chamber of Commerce

Parry Sound Area Chamber
of Commerce
About the Chamber
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The Chamber of Commerce is a non profit organization
supported by membership investment of individuals and
businesses.
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We are further supported through municipal contributions,
fundraising events and the waterfront operation
History of the Chamber
The Parry Sound Area Chamber of Commerce was
originally formed as The Parry Sound Board of
Trade on June 5th, 1897 and encompassed
the Town of Parry Sound, McDougall
Township and Foley Township.
The original Board of Trade had 41 members which
were said to be merchants, traders,
mechanics, manufacturers, managers of
banks, Insurance agents and residents.
The name of the Parry Sound Board of Trade was
later changed to the Parry Sound Chamber of
Commerce.
History of the Chamber Cont.
In 1971 the Parry Sound Chamber of
Commerce changed its name to the Parry
Sound and Area Chamber of Commerce
and with it changed it’s boundaries to
encompass the Town of Parry Sound,
McDougall Township, Seguin Township
(Foley), Carling Township, McKellar
Township, Whitestone Township & the
Township of the Archipelago. Final name
change to the “Parry Sound Area
Chamber of Commerce” took place in
1986.
While the Chamber has grown greatly in size
since it’s formation in 1897 to a
membership base of 372 and a coverage
area of seven municipalities one thing has
always remained the same and that is to
serve our local Business Community.
Our Mandate
Vision:
The Parry Sound Area Chamber of Commerce is the independent,
consolidated voice of business and the channel for commercial
success
Mission:
Creating an environment to support local member businesses and
the community be providing opportunities for networking,
partnerships, use of government services, advocacy, education and
marketing
Our Mandate Cont.
Values:
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Service: Proactively identifying and supporting the needs of members and
the community
Excellence: The commitment of continuous improvement
Collaboration: Working together with community partners to address
economic retention and development issues
Integrity: Operating with fairness and the highest ethical standards
Inclusion: Creating a welcoming environment and working in conjunction
with core partners
Innovation: Encouraging unique approaches to meet challenges and
maximize opportunities
Our Executives
President
Andrew Ryeland
Bear Claw Tours
Seguin Township
Vice President
Nicole Sauliner
Georgian Bay Airways
Town of Parry Sound
Vice President
Wade Perkins
Assante Capital Management
Town of Parry Sound
Treasurer/Secretary
Deborah L. Jones, C.G.A.
Deborah L. Jones Certified
General Accountant
Town of Parry Sound
Past President
Donna Graziotto
Snug Haven Resort
Township of Carling
Vice President
Michelle Berry
Parry Sound KOA
Seguin Township
Our Directors
Lis McWalter
Alison Scarrow
Janice Heidman
DBA Representative
Kawartha Credit Union
Parry Sound North Star
John Anderson
Kevin Whetham
Stephanie Norrie
Sobey’s
Remax Parry Sound
Applause Party Rentals
Andrew Vitch
Alex Distler
Brock Tudhope
Sunny Point Resort
Distler Construction
Canada Brokerlink Insurance
Committee Members at Large
Peter Munch
Stephanie Delaurier
Kevin Swart
Cottage Keeper Inc.
Kudos Kusine
Chervin Kitchen & Bath
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The Executives of the Board have ensured that we have a good cross
section of the business sectors represented
Of our directors 33% are under 40 which shows an interest by the
younger business entrepreneur and that they feel the Chamber is the
association to belong and contribute to
Municipal Representatives
Archipelago Township
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Councillor Greg Andrews
Seguin Township
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Mayor David Conn
Township of Carling
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In absencia
Municipality of Whitestone
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Mayor Chris Armstrong
Municipality of McDougall
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In absencia
Town of Parry Sound
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Councillor Dave Williams
McKellar Township
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Councillor Ted Stroud
Chamber Committee’s
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The Chamber is
comprised of
five different
committee’s
that assist with
daily
operations:
Advocacy
Mandate: “As the most diverse and representational business
group in the Parry Sound Area, we work to
advocate issues relevant to our members businesses”
2011-2012:
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Shortening of school year for to allow for longer summer employment
Made “Request for Proposals” guidelines more accessible to small
businesses within the provincial government
Supported numerous agenda items as lobbied by the OCC
Events
Mandate: “ We use events both as a fundraising opportunity
for the Chamber and also to foster networking
amongst our members and others”
2011-2012:
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President’s Gala and 2011 Business Awards
Baypalooza (Home/Cottage/Flavour Show)
Canada Day 2012
The Great Race
Membership
Mandate: “Retention and development of membership
investment through excellence in a progressive
and fair manner”
2011-2012:
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Hosted eight Business After Hours
Eleven seminars and workshops
2500 promotional tote bags
Logo contest
47 new members!
Membership Capture Rate
Sector:
Businesses:
Members:
Percentage:
Accommodation:
110
44
40%
Professional Services:
245
90
37%
Community/Government :
128
43
33.5%
Construction:
170
41
24%
Food/Beverage:
43
14
32.5%
Industry:
27
16
59%
Retail:
282
83
29%
Recreation:
87
40
46%
Private Member:
1
1
100%
Total:
1093
372
34%
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Stats have been gathered from Google, 411 and The Yellow Pages
Membership Growth
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380
370
360
350
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340
330
320
310
300
2008
2009
2010
2011
2012
Memberships are
progressively increasing
each year
Increase of 47 new
members from 2011 to
2012
Membership Revenue
72
70
68
Thousands
66
64
62
60
58
56
2007
2008
2009
2010
2011
2012
Membership Fee
Pricing Structure
400
350
1-3 employees: $187.85+ $10.00*+ HST
= $223.57
300
250
4-10 employees: $280.99+ $10.00*+ HST
= $328.81
200
11+ employees: $375.25+ $10.00*+ HST
= $435.33
150
100
*This $10.00 fee is for the OCC Membership. This is a
mandatory fee for all members, allowing access to
affinity programs and governance committees
50
0
2008 2009
2010 2011 2012
Membership
Fees
Social Media and Online
Solutions
Mandate: “To ensure the support of our members and the
Chamber through social media hub platforms”
2011-2012:
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Updated web
presence
Hosted “hands-on”
tutorials for
members
Increase social media
presence
E-Town Commerce
award from Google
Waterfront
Mandate: “Work towards sustaining a viable waterfront operation
to increase transient visitors, thus supporting out business
community”
2011-2012:
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Hosted the Great Lakes
and Grand Banks
Cruising clubs
9% increase since 2011
for number of boats
overnight
13% increase in the
number of boat visits
Granted a new 5 year
contract for period
2013-2017
Plans for the Future
STRAT session white board from this morning
Advocacy
Current Year Plans:
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Credit/Debit transactions
(3-7% merchant fee charged on revenue)
Cottage Rentals, private and non
conforming
Move chamber operations
Events
Current Year Plans:
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Hands-on workshops (customer service,
sales)
Constant Contact seminar
Info sessions on how to make more money
Memberships
Current Year Plans:
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Personal calls to members
Allowing leadership/teaching opportunities
(expand “After Hours”, package information, change to
lunch)
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Dream Weaver Box
Public Speaking/Presentations
Financial literacy
Social Media and Online
Solutions
Current Year Plans:
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Monitoring trends
Google Ingress
Windows 8
Tuesday Email revamp to include tip
of the week
Waterfront
Current Year Plans:
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Advertising Revenue at Big Sound
Big Sound Marina business and marketing
plan
Town Dock business and marketing plan
Marketing and Communications
Current Year Plans:
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Move operations to waterfront
Consolidation
Association perceived overlaps
Membership program awareness (marketing)
Chamber benefit program
Local webinars
Increase permanent population