Design Portfolio

Table of Contents
Advertisement……………………1-8
Chicago Marathon
Man enters the cosmos
Billboards
Posters
Logo Design……………………9-10
Hydroelectricity
Layout Design…………………11-8
Magazine
Menu Design
Page Layout
Book Cover
Illustrations………………………19-28
Reflection
Coffee Cups
Letter Design
T-shirt Design
Package Design………………29-38
Cosmetic packaging
DVD Cover
Food Packaging
Shopping Bag
Canvas Bag
Adve rtisment
Advertisement
1
Chicago Marathon
Concept: The objective of this project was to create an ad for
the Chicago Marathon. This Ad was submitted to the
American Advertising Federation’s Addy awards and
placed gold along with a silver on the regional level.
I created this add by first taking a photograph then
used photo shop to add elements along with body
text to create a powerful and motivating advertisement
2
Advertisement
Adve rtisment
3
Man Enters The Cosmos
Concept:The
concept of this project was to create a promotional
poster for a sculpture in the Chicago land area. When
designing this poster I wanted to emphasize the
sculpture by making it stand out from its surrounding
area but at the same time keeping the environment to
show its location in the city. By doing so I was able
to create an epic and powerful view of the sculpture.
4
Adve rtisment
Advertisement
5
Billboards
Concept: When
creating billboard advertisements I strive
create a design that is easy to read as well as one
that is aesthetically pleasing to the viewer. By keeping body text to a minimal you are able to read and
perceive the message presented easily and effectively.
6
Adve rtisment
Advertisement
7
Posters
Concept: The
concept behind these poster designs were to
create a vintage and retro theme. For a music poster
of Jimi Hendrix I wanted to capture a 1970’s style to
contrast with the artist genera and style. I also designed
the Popcorn Festival poster in a vintage 1950’s theme
to capture the essence or the art deco movement.
3 5 TH AN NUA L
V ALP ARA SI 0
SATURDAY,
SEPTEMBER 7, 2013
8
Adve rtisment
Logo
Design
9
Hydroelectricity
Concept: The concept for this project was to create a logo for
the word hydroelectricity. I sought out to create a
simple and clean design with a minimalistic feel. Since
hydroelectricity is utilizing water to create electricity
I felt that by combining an electrical plug that is shaped
into a water drop truly represents what hydroelectricity
is and how it is used to create energy with water.
10
Adve rtisment
Layout
Design
11
Magazine
Concept: When
creating a magazine layout I strive to keep its
contents organized and easy to read. When designing the
cover for Groove Magazine I wanted to create an earthy
and natural look with modern elements by keeping organic
colors mixed with modern pattern. When designing Art
works in Mental health I chose to create a more technical
look showing the advancements in medical technology.
Groove Magazine
Magazine
March
2014
Ma rch 2014
Albu m Rev iew
Flying Lotus
Cosmograma
Toro y Moi
Anything
In return
Rustie
Ultra Thizz
vol.36
FEATURED ARTIST
GANJASUFI
VOL.36
Art
works
In
Mental Health
Art Work in Mental Health
is an exciting new exhibition
of creative work by people
who have been affected by
menthal illness.
The exhibition is designed to enhance our understanding of mental
health issues.
Entry is free - the only thing you need to bring is an open mind
www.artworksinmentalhealth.com
London July 3-13 10am-5pm. Riverside Galleries Chealsea
Open daily
Paris July 17-27 8am-5pm. Galerie d’Art Montparnasse.
Open daily
Berlin July 31-August 10 9am-7pm. Galerie Schneider Berlin.
Open daily
New York August 18-28 9am-5pm. Artworks, Greenwich Village.
Open daily
12
Adve rtisment
Layout
Design
13
Menu Design
Concept: The
concept behind this project was to create a
restaurant menu with a set theme. I chose to set
me theme to the movie The Life Aquatic with Steve
Zissou. By incorporating the movies color scheme
and aquatic theme I was able to capture the
movies essence in Steve Zissou’s Aquatic Bistro’s menu
KL=N=RAKKGMK
14
Layout Design
15
Page layout
Concept: The
concept for this project was to create a page
layout from a preexisting magazine. By hand ripping
the page contents I achieved texture to the new layout
as well as creating new compositions. I also utilized the
space on the girls surfboard as a place for body text.
16
Layout Design
17
Book Cover
Concept: There are two different concepts for these two book
cover layouts. For The Interpretation of Dreams
I chose to design it with lots of color and typography to draw attention to the book with its
bold design. For the Ikea book I took a more
simplistic method using clean lines, simple text, and
basic shapes to convey a sleek and clean design.
AFFORDABLE SOLUTIONS
FOR BETTER LIVING
HOME
IS THE MOST
IMPORTANT
PLACE IN THE WORLD
18
Adve rtisment
Illustrations
19
Refelction
concept behind this project was to utilize our
Concept: The
skills in Illustrator to replicated an image that has a
reflection as well as a light source and shadow all in
one image. After taking the photograph I then used
Illustrator to replicate the image. I was then able to use
the image for a promotional poster promoting wellness.
20
Adve rtisment
Illustrations
21
Coffee Cups
project was to create variations of the same
Concept: This
image but conveying a different mood for each. The first
is “Blue” which I used cool colors to give a sense of calm.
The second is “Retro” which I used pale vintage colors and
textured back ground. The third is “Gothic” which I chose
a dark color scheme for. The final is “Violence” which
I chose a red color scheme and added a crack and
splattered background to convey the mood of violence.
22
Adve rtisment
Illustrations
23
Letter Design
concept for this project were to create illustrations
Concept: The
based off of letters. I wanted to create these illustrations
to look like hand written letters and drawing. By adding a
brush stroke to my lines I was able to achieve the look and
feel of hand drawn characters. These illustrations then
can be used on a variety of products such as buttons.
24
Adve rtisment
Illustrations
25
T-shirt Desi gn
concept for this project was to take photographs
Concept: The
of your favorite items and replicate them in vector form.
By using illustrator i was able to create these outlines
as well as apply them to t-shirts for t-shirt designs.
Canon
26
Illustrations
27
T-shirt Desi gn
Concept: When
creating these t-shirt designs I wanted to
create a pattern and design that is repetitive. Each
design has different patterns varying in sizes to create
an overall sense of completion. These patterns can then
be used for graphic t-shirts and other clothing items.
28
Package Design
29
Cosmetic Packaging
Concept: The
concept behind this project was to crate
a packaging design for makeup. I wanted to
create a 1950’s vintage theme mixed with a modern spin. By using design elements that were popular during the Art Deco movement I was able to
capture the 1950’s feel by adding a modern twist by
choosing a purple color scheme for the products.
30
Package Design
31
DVD Cover
concept for
Concept: The
create a DVD
this project was to design and
cover. I wanted to create a
dramatic and bold DVD cover to catch audience’s
attention as well as bring a sense of the films over
all theme to the cover. By using original photos and
isolating subjects I was able to capture the films
drama and adventure into the cover of this DVD
32
Package Design
33
Food Packaging
concept for this project was to create a variation
Concept: The
of patterns to apply to food bag packaging. I wanted
to create a western or Hispanic feel for my product.
By choosing these different color scheme I am able to
create the mood of a Mexican or western style product.
34
Package Design
35
Shopping Bag
Concept: This
project consisted of creating shopping
bag patterns in a variety of colors. I wanted to
create a pattern that represented Neo-Plasticism
in a way of using squares and repetition. I then
chose a variation of colors to show its diversity.
36
Package Design
37
Canvas Bag
Concept: The concept for this project was to create a packaging
design for a canvas bag incorporating a shoe, chop
sticks, and food. By using the chopsticks to pick up the
shoes by the laces to represent noodles i was able to
combine these elements to create a canvas back design.
PRE-ORDER
NOW
-100% cotton canvas
-self-fabric handles
-14 1/2"W x 16"H
38