link. - Real Estate Lead Management

A Luxury Collection. We are very pleased to know that you are considering marketing your home through our Luxury Division: Intero Prestigio International.
Entrusting the sale of a property of such magnitude is a significant decision, one to be taken with a great deal of diligent consideration.
We are confident that you will find Prestigio International to be the answer to your most discriminating expectations.
We created Prestigio International for two main reasons:
• One cannot market extraordinary homes with ordinary means. In the select upper-end market, every home is unique. The marketing vehicles and services need to be tailored to each property, based on location, architecture, style, size and price range. Prestigio International is Intero Real Estate Services’ high-end division, specializing in the listing, the marketing and the sale
of exceptional homes and estates.
•Luxury properties are local / Most of the likely buyers are not. The luxury market has changed and keeps on evolving, because the world too has changed. While many years ago the majority of buyers came from the local market, today’s buyers often reside or work thousands of miles away. Buyers from China, India, Europe, the Middle-East or other continents and countries, represent the most active and potent segment of the qualified demand.
This is why we created the Prestigio International Division and devised the most innovative, exhaustive and effective global high-end
program in the industry. We cater to the unique character and marketing needs of your property and reach out to the largest pool of
qualified prospective buyers, wherever they happen to come from, whether the local market, the region, the State, U.S. or from abroad.
Respectfully,
Alain Pinel
General Manager of Intero Prestigio International
Prestigio International
Custom Marketing Strategy
Global Connection
We broaden your exposure to include a wide geographic pool
of buyers increasing the chances of selling your home for the
best price and in the shortest time. We have taken steps to
make it easier for homebuyers everywhere to find and view
your home by offering translations into 19 languages and
multiple currencies on our website.
Global Connection
According to NAR’s 2015 Profile of Home Buying Activity of International Clients, foreign buyers purchased more than 209,000
U.S. Homes, $104 billion in dollar volume. As part of Prestigio International, you will be taking advantage of our partnerships with
the largest international real estate networks. These associations allow us to reach over 50 countries and 250,000 real estate agents.
Czech Republic
Argentina
Denmark
Aruba
Dominican Republic
Australia
France
Austria
Bahamas
Germany
Belgium
Guam
Belize
Iceland
British Virgin Islands
India
Canada
Ireland
Cayman Islands
Italy
China
Jamaica
Colombia
Japan
Luxembourg
Mauritius
Montenegro
Mexico
New Zealand
Panama
Portugal
Puerto Rico
Qatar
Romania
Singapore
Sint Maarten
South Africa
Spain
St. Barthélemy
St. Martin
Sweden
Switzerland
Trinidad & Tobago
Turkey
Turks & Caicos
United Arab Emirates
United States
U.S. Virgin Islands
Uruguay
Zambia
Global Connection
Percentage of Foreign Buyers of U.S. Property
14%
20%
North
America
Europe
5%
Middle
East
23%
5%
South
America
Africa
35%
Asia
Global Connection
Luxury Portfolio is a luxury division of Leading Real Estate Companies of the World®,
representing more multimillion properties than any other luxury real estate network.
The properties marketed on the site are translated to nine languages and more than
60 currencies. The site consistently ranks in the top three in Google search results
which gives your property a great advantage. With submission to Luxury Portfolio, your
home has the opportunity to be featured on their homepage and blog.
Most U.S. $1M+ Listings
Most U.S.
$1M+
Listings U.S. Total
Total
U.S.
Properties
10500
9000
7500
6000
4500
3000
1500
0
Intero & LuxuryPortfolio.com
SothebysRealty.com
ChristiesGreatEstates.com
ColdwellBankerPreviews.com
KWLuxuryHomes.com
Source:Mintel International
Website Survey.
Website Demographic:
• Annual Household Income:
$1.32 million
• Own a primary home valued at more
than $3.8 million
• Own a secondary home valued at
more than $5 million
Global Connection
®
®
As an affiliate of Leading Real Estate Companies of the World,® we are connected to
the very best real estate brokers. Our worldwide network dominates in more markets
across the U.S., with #1 market rankings in 41% of the top markets — significantly
more than our closest national franchise competitor. Once again proving the power of
connecting local brands with a pervasive national and global network.
PERCENTAGE OF TOP 108 U.S. MARKETS
IN WHICH NETWORK
#1 INwhich
SALESnetwork
VOLUME, affiliates
Percentage
of top AFFILIATES
100 U.S. WERE
Markets
TRANSACTION SIDES OR BOTH IN 2014
were
#1 in sales volume, transaction sides or both in 2014.
Intero and Leading
Real Estate Companies
of the World ®
Intero and Leading Real Estate Companies of the World®
41%
Coldwell Banker
26%
Keller Williams
10%
Unaffiliated Firms
8%
RE/MAX
6%
Berkshire Hathaway Home Services
5%
1% Sotheby’s
1% ERA
1% Century 21
1% Realty Executives
0
5
10
Source: REAL Trends Market Leaders for 2014.
15
20
25
30
35
40
oo vv ee rr
WS
WS
9
$$ 11
M
M i i ll ll i i oo nn
Global Connection
VISITOR
VISITORSESSIONS
SESSIONS
6,935
6,935
199,225
199,225With more than 4 million page views per month, LuxuryRealEstate.com is the most
viewed luxury real estate website in the world. It holds the #1 placement in searches
on google, bing, and yahoo.
TOP
TOP10
10VISITING
VISITINGCOUNTRIES
COUNTRIES
........56,309
......56,309
United
UnitedStates
States
Germany
Germany
$2,221,711
.$2,221,711
Canada
Canada
Italy
Italy
United
UnitedKingdom
Kingdom
France
France
Australia
Australia
Spain
Spain
Sweden
Sweden
Mexico
Mexico
...............62
.............62
275,820,925
75,820,925
Total Visiting
Countries:
Total
TotalVisiting
Visiting
Countries
Countries208
208
RealEstate.com
RealEstate.com | |208
800.488.4066
800.488.4066 | | [email protected]
[email protected]
Website Demographic:
• Annual House-Hold Income: $500,000 or
more – 22.6%
Average HHI – $368,571
• Education: College Grad – 66.3%
Masters – 19.1%
PHD – 13.9%
• Average Value of Primary Home: $1,202,428
• Average Percentage of Users Owning 2nd,
3rd, or 4th home: 57%
Global Connection
Not only will your listing be shown on InteroRealEstate.com and InteroPrestigio.com, but throughout our extensive
international network. In addition, it will be shown on many of the industry’s top real estate websites catering to the
high end, specifically reaching millions of potential buyers across the globe.
Luxury Listing Syndication
Online Marketing
With roots in the Silicon Valley, there is no doubt Intero is
all about innovation and technology, both in their business
practices and their marketing. Having an online presence
extends the reach of your home locally, regionally, nationally
and internationally, allowing your home to be introduced to
the perfect buyers wherever they may come from.
Online Marketing
Website and Mobile
Your home will be highlighted as a luxury listing on InteroRealEstate.com in our Intero Prestigio Showcase.
Every listing is translated into multiple languages catering to our globally diverse audience.
Online Marketing
Virtual Magazine
Your home will have an exclusive listing in the Intero Prestigio Virtual Magazine which is sent out to our
extensive list of Intero agents as well as all of Intero’s subscribers worldwide. This exclusive luxury home
magazine is available at Intero’s many online outlets and viewed worldwide with over 600,000 impressions.
Online Marketing
Social Media
Virtual Tours
Taking full advantage of being able to drill down
to specific demographics and behaviors, we
create unique campaigns targeted specifically to
the perfect buyer for your home.
A high quality virtual tour and full color photographs will be
produced by an Intero Prestigio Certified Photographer to
provide a stunning presentation of your home.
All will be displayed on a unique page specifically designed
to showcase your home to potential buyers.
Print Marketing
Although we are in the digital age, print media is still an
important aspect of getting the word out about your property.
Strategically using local and national print advertising pushes
more interested buyers to the online marketing we set up
for you. It simplifies the buyer’s search by providing the
information right in front of them.
Print Marketing
Property Brochure
Direct Mail
Leave a lasting impression. Custom property
brochures will be created for home tours
and open houses.
Customized direct mail pieces will be sent out over the
lifetime of the listing to a geographically targeted list of
affluent prospective buyers.
European Influence
Luxurious Private Estate
Entering the double designer leaded glass doors leads
to the grand foyer which has a very impressive feel with
quality marble and artist designed mosaic inlay, the
skylight is also custom to mirror the mosaic pattern below.
A grand sweeping staircase with high end details are
apparent. The views from all windows are captivating
and will leave you with the feeling of warmth and serenity.
Impressive formal library boasts floor to ceiling cherry
wood bookcases with herringbone hardwood flooring with
walnut inlay-border.
Gourmet Kitchen
The kitchen is decorated with hand-hewn
beams from the 19th century. Center Island,
built in Miele dishwasher, a built-in Thermador
double-oven, and a La Cornue 5 burner
cooktop with a pasta arm. There are many builtins, a breakfast bar, a generous dining area with
a fireplace, and a beautiful bay window.
1234 Main Street, Anytown, US
Tasteful Master
Bathroom
Beautifully crafted Spanish and Italian tile throughout along with Quartz slab countertop featuring
a double sinks and white Sophia tile floors make this master bathroom and elegant and
comfortable space. Top it off with a Jason Jacuzzi tub, custom shower glass door, two sided gas
fireplace and huge walk-in closet with beautiful hardwood floors and a dream retreat is created.
Large Media
Room
This huge private media room is perfect for movie nights or as a game room. The room
features beautiful hardwood floors, elegant lighting and a large wet bar with sink and
wine-refrigerator. Bright white custom cabinets with sold quartz counter top complete your
entertaining space. A separate half bath leads to another room perfect as a wine cellar or art room.
A gourmet kitchen that would delight the most
artistic of chefs. Swirling purple/grey granite with
rich deep mahogany finish over high quality cherry
wood cabinets. High-end appliances, faucets and
Dacor double ovens featuring Thermador gas range.
Kitchen has many custom features such as
pull out spice cabinets and warming drawer,
temperature controlled wine refrigerator, lighted
cabinets with beveled glass doors, many
designer details, spacious island with storage and
decorative corbels for that elegant formal look.
Next door you’ll find a 1 bedroom circular suite featuring crown molding and gorgeous
hardwood floors and private bathroom. This space has a private entrance from side yard
making it the perfect place for your guest.
Spectacular
Backyard
This beautiful backyard has extraordinary
city light views and beyond. Manicured yard
with gorgeous palm-trees and fruit trees. The
oversized patio area with built in barbecue is great
for family entertaining or just relaxing by the pool
or hot tube featuring an automatic pool cover with
tasteful waterfalls. The flagstone walking trail leads to the top of the
property opening up to the perfect place to
enjoy a peaceful relaxing time with friends and
family surrounded by a gazebo with panoramic
views of the mission hills and south bay. A wraparound concrete staircase leads to a guest room
which has plenty of room for kids to play and enjoy.
View the Virtual Tour: www.1234MainStreet.com
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another
broker.
www.1234MainStreet.com
Agent Name, REALTOR®
000.000.0000
[email protected]
www.InteroRealEstate.com
Lic.#0000000
Print Marketing
Local Market Print Advertising
Local weekly or monthly newspapers and magazines are still read by a majority of home buyers and sellers.
Therefore, it is extremely important to be listed in these publications. Your home will be featured in one of the
many local community newspapers.
A Luxury Collection By Intero Real Estate Services 18516 Skyline Boulevard
Los Gatos, Ca 95033
Ano Nuevo Scenic Ranch, Davenport
Sand Hill Estates, Woodside
5 Betty Lane, Atherton
$35,000,000
$19,800,000
Listing Provided by: Dana Cappiello & Cutty Smith Lic.#01343305 & 01444081
Listing Provided by: Dana Cappiello, Lic.#01343305
Listing Provided by: David Kelsey, Tom Dallas, Greg Goumas Lic.#01242399, 00709019, 01878208
11627 Dawson Drive, Los Altos Hills
6 Quail Meadow Drive, Woodside
10440 Albertsworth Lane, Los Altos Hills
$23,995,000
Call for Price
$11,488,000
Listing Provided by: David Kelsey, Tom Dallas, Lic.#01242399, 00709019
Listing Provided by: Greg Goumas, Lic.#0187820
Listing Provided by: Greg Goumas & John Reece, Lic.#01878208 & 00838479
$24,800,000
The Solution to Selling Your Luxury Home.
18600 Castle Ridge Drive, Morgan Hill
245 Mountain Wood Lane, Woodside
25 Oakhill Drive, Woodside
$8,750,000
$8,250,000
Listing Provided by: David Kelsey, Tom Dallas, Lic.#01242399, 00709019
Listing Provided by: Dana Cappiello, Lic.#01343305
Exceptional Custom Home
with Views of Hills and Valley
Joe Alderese, REALTOR®
408.605.6934
[email protected]
669 Hayne Road, Hillsborough
®
®
Spectacular Mediterranean Estate Home in Northwest
Hills of Morgan Hill. The
ThisAscona
custom
3 level
Estatebuilt
is located
in the 6,200
Santa Cruz Mountains, just southwest of the historic
Townon
of Los
Gatos,
California. ItEnter
is comprised
square foot home sits
2.51
acres.
the of two legal parcels totalling 30.9 acres. At
highest elevation
of Ascona
is sited a to
hand crafted Tuscan Revival home designed by
property through the thegated
road only
minutes
famed Santa Barbara romantic revival architect, Thomas Bollay. The vineyard at Ascona
101 freeway Cochrane Exit.
All 5 bedrooms have their own
is currently planted with 5 varieties of wine grapes: Pinot Noir, Sauvignon Blanc, Syrah,
bathroom plus thereCabernet
is an additional
1.5
bathrooms.
Franc and Sangiovese.
MLS#81453856
•
•
•
•
2 Bedrooms
2 Bathrooms
Approx. 2,424 Sq. Ft.
Approx. 871,200 Sq. Ft. Lot
Offered At $4,899,999
James Shin, REALTOR®
Offered At $2,499,900
408.355.8364
$7,950,000www.interorealestate/agents/joe_alderese
Lic.# 01321117
Listing Provided by: David Kelsey, Tom Dallas, Lic.#01242399, 00709019,
[email protected]
www.18600CastleRidgeDr.com
www.18516SkylineBlvd.com
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable
but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
Lic#01358693
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved. All information deemed reliable but not
guaranteed. This is not intended as a solicitation if you are listed with another broker.
®
®
13195 Glenshire Drive, Truckee
11030 Magdalena Road, Los Altos Hills
138 Bolivar Lane, Portola Valley
$6,900,000
$6,500,000
$6,488,000
Listing Provided by: Greg Goumas, Lic.#01878208
Listing Provided by: David Troyer, Lic.#01234450
Listing Provided by: Irene Reed & Greg Goumas, Lic.# 01879122 & 01878208
138 Stacia Street, Los Gatos, CA 95030 | $3,500,000 | Listing Provided by: The Slater Thomson Team, 01444563 & 01886128
2370 Rockwood Ranch Road, Morgan Hill
1100 Mountain Home Rd.,Woodside
38 Hacienda Drive, Woodside
Gorgeous home in gated Paradise Valley development. Finest
materials, craftsmanship & architecture define this home and
floor plan. Formal entry and grand staircase set the tone for
a rare home experience. All rooms are spacious and open,
including the gourmet kitchen,butler’s pantry, nook, family
and media. Master retreat w/fireplace, large closet & sitting
area. Relax at the outdoor patio fireplace or garden w/pond
and water feature. Panoramic valley views from nearly every
room and expansive decking.
1250 Miramontes Street, Half Moon Bay
$5,850,000
$5,450,000
$3,200,000
Listing Provided by: David Kelsey, Tom Dallas, Lic.#01242399, 00709019
Listing Provided by: David Kelsey, Tom Dallas, Lic.#01242399, 00709019
Listing Provided by: Dana Cappiello, Lic.#01343305
See the complete collection
www.InteroPrestigio.com
Russ Warrick, REALTOR®
®
408.201.0107
®
®
rwarrick@interorealestate
®
www.RussWarrickTeam.com
All information deemed reliable
Customized to the unique style of each luxury property, Prestigio will expose your home through the most
influential mediums reaching the greatest number of qualified buyers wherever they may be in the world.
For more information about listing your home with the Intero Prestigio International program,
call your local Intero Real Estate Services office.
Woodside
1590 Cañada Lane
Woodside, CA 94062
650.206.6200
Menlo Park
807 Santa Cruz Avenue
Menlo Park, CA 94025
650.543.7740
Los Altos
496 First Street, Ste. 200
Los Altos, CA 94022
650.947.4700
®
®
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved.
All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
Offered At $1,850,000
Lic.#00756716
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved.
2015 Intero Real Estate Services Inc., a Berkshire Hathaway affiliate and a wholly owned subsidiary of HomeServices of America, Inc. All rights reserved.
but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
www.AsconaEstate.com
www.2370RockwoodRanchRd.com
Print Marketing
Lifestyle Print Advertising
We realize your property exudes a certain personality and requires a specific type of buyer.
Our ad placement is personalized based on the location and home’s style to attract
buyers who will best recognize and appreciate its beauty.
Innovation Meets Influence
Intero is part of HomeServices of America Inc., a Berkshire
Hathaway affiliate, the second-largest full service residential
real estate company in the U.S.
What does it mean to be a Berkshire Hathaway Affiliate?
The HomeServices’ network is comprised of some of
the industry’s most respected real estate firms, all of them
recognized for their services, market leadership and integrity.
By joining forces with HomeServices, and becoming a
Berkshire Hathaway affiliate, Intero is unmatched in its ability
to serve the real estate needs of new and existing clients. “A home is one of the most important assets that most people will ever
buy. Homes are also where memories are made and you want to work
with someone you can trust.” -Warren Buffett, chairman of the board, Berkshire Hathaway Inc.
Custom Marketing Plan
A 12-month custom marketing plan is produced based on your home’s location, price and style,
creating a unique strategy that is best suited to reach your buyer.
(Examples of mediums used)
Online Marketing:
• Submission to Luxury Portfolio for blog entry
• InteroRealEstate.com, InteroPrestigio.com,
• Wall Street Journal Ad (U.S. version)
LuxuryRealEstate.com, LeadingRE.com,
LuxuryPortfolio.com, Zillow.com, Trulia.com,
ContraCostaTimes.com, MLSListings.com,
MercuryNews.com, Realtor.com, Juwai.com
• Intero Prestigio Virtual Magazine featured listing
• Social media site posting:
YouTube, Facebook, Twitter, Pinterest
dedicated channels to Intero Prestigio homes
• Virtual Tour
• LuxuryRealEstate.com regional featured property of
International and National Marketing:
• Submission to Luxury Portfolio for potential homepage
placement
the week on homepage
• Wall Street Journal Int’l edition (Asia)
Local Print Marketing:
• 3x (1 per quarter, for the first 3 quarters)
250 geo-targeted direct mail campaigns
• ½ page (1x per month for 2 months) appropriate
local newspaper
• 1 full page in appropriate Lifestyle Magazine
Why Prestigio International?
Intero Prestigio International is a luxury collection from Intero Real
Estate Services of the finest and most exclusive homes.
A Prestigio International home is given an elevated level of
exposure through its carefully crafted marketing portfolio set up
to showcase your home to relevant markets locally, nationally and
globally. Customized to the unique style of each luxury property,
Prestigio International will expose your home through the most
influential mediums reaching the greatest number of qualified
buyers wherever they may be in the world.
© 2015 Intero Real Estate Services, Inc., a Berkshire Hathaway Affiliate and wholly owned subsidiary of HomeServices of America, Inc. All rights reserve. The logo is a registered trademark of Intero Real Estate Services, Inc.
Information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.
A Luxury Collection. www.InteroPrestigio.com