Barton Brand Guide - Size - Barton Community College
Transcription
Barton Brand Guide - Size - Barton Community College
Barton Brand Guide Use or freeze by 10/20/2016! This publication is the approved artwork guide for Barton Community College. All marks shown in this guide are the property of Barton Community College and may be used with permission. If you have any questions about this document, please refer to brand.bartonccc.edu © 2015 Barton Community College. All rights reserved Table of Contents Barton wordmarks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Barton seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Program logos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Program, Office & Organization logos: Option 2 . . . . . . . . . . . . . . . . . . . . . . . 7 Mascot graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Using program logos with mascot graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Using the graphics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Barton color palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Barton typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Marketing and promotional materials. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 College publications and websites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Barton stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Barton business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Collateral stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Powerpoint templates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 FAQ’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Barton Community College Brand Guidelines 3 Barton wordmarks What is a wordmark? The Barton Community College wordmark is a custom-designed mark and is trademarked. It is the primary mark that identifies Barton Community College. It is required to appear on all external publications, web sites and other visual communications. The wordmark is used for office and department logos. It is also an option for program and organization logos. The What Drives You? marketing slogan can also be combined with the wordmark. 4 Barton Community College Brand Guidelines Barton seal The Barton seal is designed to be used on diplomas, official documents and for other official purposes. Use the seal with permission by the Director of Public Relations and Marketing. Barton Community College Brand Guidelines 5 Program logos Barton First, Program Second: The key to an effective program logo that follows the Barton brand is to put Barton first, not the individual department or program. Programs are to enhance the overall, uniform message of the College. Program logo options in stacked and horizontal format Academic and Workforce Training program logos will follow Barton style guidelines. Program logos may include universally accepted professional emblems, affiliations, and/or certifications but may not include mascot graphics. *Universally accepted professional emblems, affiliations, and/or certifications may be used with the following considerations: a) The inclusion enhances the marketing of Barton’s program and b) The inclusion is approved by the Director of Public Relations and Marketing. Approved driven statements may be added under program logos. Requests for this art work need to be made to the Department of Public Relations and Marketing. 6 Barton Community College Brand Guidelines Program, Office & Organization logos: Option Two Available for use in professional representation and other marketing activities. Note that due to the length of program, office or organization names, one style allows for the name placement under Barton. The other style allows for the name placement to the right of Barton. PROGRAM LOGOS P rogram logo with universally accepted professional emblem Color options will be all blue, all gold, or two-color as shown below. P rogram name full width cannot be smaller than 18 pt Eras Medium at wordmark width of 3 inches. Long names will need to be placed in two lines as shown. P rogram name must extend to the left of the descending tail of the R to use the name under BARTON. Agribusiness extends past balance weight line so it is acceptable. Program, office and organization names may be stacked under Barton as shown as long as the name is not wider than Barton and overall balance is maintained. MLT is too short. Must use horizontal option below. OFFICE LOGOS Note: The same test applies for offices. LIBRARY is too short. Must use horizontal option below or use office wordmark found on page 4. Barton Community College Brand Guidelines 7 Mascot graphics All non-academic programs can use the mascot graphics for letterhead, envelopes and business cards. However, usage must maintain the guidelines of the Barton brand and be approved by the College’s Director of Public Relations and Marketing and its Graphic Designer. cougar head All mascot graphics with copyright symbols are protected and must maintain the symbol at all times. claw paw Barton Cougars: type only Mascot logo: horizontal and vertical paw prints 8 Barton Community College Brand Guidelines Using program logos with mascot graphics Correct use of mascot graphics with both program logo options for marketing apparel and other marketing items. The program logo must stay together as designed. It must read “Barton (program name).” Incorrect use of mascot logo with program logo } Mascot Logo Auto Technology Not allowed: 1. The mascot logo or any mascot graphic cannot be used in combination with a program name to create a new program logo 2. “Barton” must stay with the program name cougar head mascot graphic { Mascot graphics cannot overlap the program logo Driven to Serve and Protect Cougar head violates clear space. See page 12. Barton Community College Brand Guidelines 9 Using the graphics Do not flip the graphics. Do not distort the graphics. Except for the traditional paw prints, do not rotate the mascot graphics. Not allowed COUGAR BASKETBALL Do not attempt to recreate the wordmark by using what appears to be similar fonts. BARTON COMMUNITY COLLEGE Allowed COUGAR BASKETBALL Our cougar paw print is actually drawn from the inked paw of a cougar at the Brit Spaugh Zoo in Great Bend. Do not use any other paw print for our mascot. 10 Do not alter or change the Barton wordmark. COMMUNITY COLLEGE Do not add clip art or additional art work that touches or overlaps the mascot graphics. Barton Community College Brand Guidelines Using the graphics COUGAR ON COLORED BACKGROUND The fill on the cougar head will either be white or transparent. WHITE FILL COUGAR TRANSPRENT (NO FILL) COUGAR LOGOS REVERSED ON BLACK Graphics are prepared for reversing the artwork on black. Any art work using the cougar head or the claw paw requires a white background fill shape when placed on a black background. Do not turn the black fill to white for placement on a black background. WHITE FILL IS PRESENT INCORRECT: BLACK FILLED WITH WHITE TO MAKE REVERSE Note: the black background is included with the art on black reversed graphics so the image is accommodating to as many software programs as possible. Note: white cougar allowed for transparent effects. Barton Community College Brand Guidelines 11 Using the graphics Clear space: When placing graphics around the program, office or organization logos, allow a clear space of half the height of BARTON around any side of the logo. 12 Barton Community College Brand Guidelines Barton color palette School Colors: Royal Blue Light Gold Spot Color Process Color Pantone 2935 100C 46M 0Y 0K Spot Color Process Color No Pantone match available. 7C 20M 70Y 10K RGB Hex 1R 119G 193B 017 7C1 RGB Hex 182R 152G 90B B6985A When selecting colors from vendors for marketing items such as pens, cups or apparel, and spot or process colors are not available: • choose royal blue when available • choose light gold, vegas gold, old gold – a color that is not too yellow or a color that is not too brown Barton Community College Brand Guidelines 13 Barton typography Eras Light Medium Demi Bold The Barton wordmark is designed using the Eras font. Some of the letterforms have been hand drawn to create the logo design. Because of this, Eras cannot be used to type out the word Barton in an attempt to recreate the wordmark. Eras Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) ITC Eras is a French typeface designed through the collaboration of two French designers, Albert Boton and Albert Hollenstein. ITC Eras has charm, distinction, and a lively quality that’s rarely seen in sans serif typefaces. Its sweeping strokes and compound curves owe more to the heritage of broad-tipped brushes than the ruling pen. The ITC Eras family was released in 1976. Eras Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 123456789$%&(.,;:#!?) Eras Demi abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) fonts.com/font/itc/itc-eras#product_top Eras Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Rapier Rapier is a script typeface used for the program and mascot logos. It only comes in one weight. Regular Rapier abcdef ghijklmnopqrstuvwxyz A BCDEFGHIJK LMN OP QRST U V W XYZ 1 2 34 5 67 8 9 $%&(.,;:!?) Rapier is a contemporary, calligraphic script typeface produced by distinguished British type designer Martin Wait. “Looking back, lettering and type design was probably a strange career choice,” says Martin Wait. “I’m color-blind and dyslexic.” The career choice may have been strange but, with over two-dozen popular display type designs and many logotypes to his credit, it was certainly the right one. myfonts.com/fonts/letraset/rapier 14 Barton Community College Brand Guidelines Barton typography Palatino is a serif font choice mainly used for correspondence or for other publications. Palatino Roman Italic Bold Bold Italic The Palatino™ typeface was first designed over 50 years ago by Hermann Zapf, and is probably the most universally admired and used of his type designs. In 1950, it was punchcut in metal by August Rosenberger at D. Stempel AG typefoundry in Frankfurt am Main, and then adapted for Linotype machine composition. Zapf optimized Palatino’s design for legibility by giving it open counters and carefully weighted strokes, producing a typeface that was legible even on the inferior paper of the post-World War II period. The font was named after Giambattista Palatino, a master of calligraphy from the time of Leonardo da Vinci. Palatino is a typeface based on classical Italian Renaissance forms. It has become a modern classic in itself, and is popular among professional graphic designers and amateurs alike. Palatino works well for both text and display typography. Palatino abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Palatino Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Palatino Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Palatino Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) linotype.com/57056/PalatinoLinotype-family.html Myriad Pro Light Condensed Light Condensed Italic Condensed Condensed Italic Semibold Condensed Semibold Condensed Italic Bold Condensed Bold Condensed Italic Black Condensed Black Condensed Italic Light Light Italic Regular Italic Semibold Semibold Italic Bold Bold Italic Black Black Italic An Adobe Originals design first released in 1992, Myriad has become popular for both text and display composition. Designed by Robert Slimbach & Carol Twombly with Fred Brady & Christopher Slye, Myriad has a warmth and readability that result from the humanistic treatment of letter proportions and design detail. Myriad Pro’s clean open shapes, precise letter fit, and extensive kerning pairs make this unified family of roman and italic an excellent choice for text typography that is comfortable to read, while the wide variety of weights and widths in the family provide a generous creative palette for even the most demanding display typography. https://typekit.com/fonts/myriad-pro Barton Community College Brand Guidelines Myriad Pro is a sans serif font used in communications and collateral materials to support the brand. Myriad Pro Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ 123456789$%&(.,;:#!?) Myriad Pro Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ 123456789$%&(.,;:#!?) Myriad Pro Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WX YZ 123456789$%&(.,;:#!?) Myriad Pro Semibold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ 123456789$%&(.,;:#!?) Myriad Pro Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ 123456789$%&(.,;:#!?) Myriad Pro Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ 123456789$%&(.,;:#!?) 15 Barton typography Bernina Sans Condensed Light Regular Semibold Bold Extrabold JAF (Just Another Foundry) Bernina Sans is a sister font and web font to JAF Bernino Sans. It is considered a more playful version with alternate shapes such as round dots and a double-storey g. Bernina Sans is in good company with her brother font’s accolades bearing the following honors: Typographica’s Favorite Typefaces of 2012, Certificate of Excellence in Typeface Design by the Type Directors Club, featured in FontShop’s Best Type 2012, Typefacts’s Best fonts of 2012, and a winner at the Communication Arts Typography Competition. justanotherfoundry.com/bernini-sans Bernina Sans Condensed is a sans serif font for the main campus Barton website. Bernina Sans Condensed Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Bernina Sans Condensed Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Bernina Sans Condensed Semibold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Bernina Sans Condensed Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Bernina Sans Condensed Extrabold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Museo Sans 300 500 700 900 The original Museo’s most striking characteristics are in the whimsical shapes and placement of the asymmetric serifs. Lacking those signature accessories, Museo Sans may be less immediately recognizable — but that doesn’t mean it’s boring! Its clarity and legibility are remarkable, it has some lovely details and its wide range of numerals is both attractive and practical. myfonts.com/newsletters/rs/200810.html 16 Museo Sans is a second sans serif font for the main campus Barton website. Museo Sans 300 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Museo Sans 500 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Museo Sans 700 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Museo Sans 900 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%&(.,;:#!?) Barton Community College Brand Guidelines Barton typography PT Sans Regular Italic Bold Bold Italic PT Sans Narrow Regular Bold PT Sans was developed for the project “Public Types of Russian Federation.” The main aim of the project was to give possibility to the people of Russia to read and write in their native languages. The project is dedicated to the 300 year anniversary of the civil type invented by Peter the Great in 1708–1710. It was given financial support from the Russian Federal Agency for Press and Mass Communications. The fonts include standard Western, Central European and Cyrillic code pages, plus the characters of every title language in the Russian Federation. This makes them a unique and very important tool for modern digital communications. PT Sans is based on Russian sans serif types of the second part of the 20th century, but at the same time has distinctive features of contemporary humanistic designs. The PT Sans family is a sans serif font for the external Barton websites. PT Sans Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%& ( . ,;:#!? ) PT Sans Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%& ( .,;:#!? ) PT Sans Bold abcdefghijklmnopqrstuv wxyz A B C D E F G H I J K L M N O P Q R S T U V W X YZ 123456789$%& ( .,;:#!? ) PT Sans Bold Italic abcdefghijklmnopqrstuvwxyz A B C D E F G H I J K L M N O P Q R S T U V W X YZ 123456789$%& ( .,;:#!? ) PT Sans Narrow Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789$%& ( . ,;:#!? ) PT Sans Narrow Bold abcdefghijklmnopqrstuv wxyz A B C D E F G H I J K L M N O P Q R S T U VWXYZ 123456789$%& ( .,;:#!? ) The font was designed by Alexandra Korolkova, Olga Umpeleva and Vladimir Yefimov and released by ParaType in 2009. google.com/fonts/specimen/PT+Sans Barton Community College Brand Guidelines 17 Marketing and promotional materials Professional Representation and Other Marketing Activities: Academic and Workforce Training programs representing Barton in a professional and business environment, must meet Barton style guidelines. Barton’s wordmark and/or official program logos will be utilized on all professional correspondence, on program Websites, and on professional and business apparel. Professional and business apparel include polos, button-down shirts, pullovers and any other apparel suitable for being worn in a professional and business environment. Other apparel may use mascot graphics, program logo, universally accepted professional emblems, affiliations, certifications, and/or any other information associated with a particular program and be used according to Barton style guidelines. Other marketing activities and promotions may/may not include mascot graphics, program logo, universally accepted professional emblems, affiliations, certifications, and/or any other information associated with a particular program. Any design using Barton brand art work must adhere to Barton style guidelines, may or may not be designed by Barton’s Graphic Designer, but must be approved by Barton’s Director of Public Relations and Marketing. 18 Barton Community College Brand Guidelines College publications and websites Barton Community College must be identified in all publications that promotes the institution. This will take the form of the wordmark and applies to all online ads, magazine and newspaper advertising, posters, banners and billboards. Place the wordmark on either the front or back cover as appropriate, on all publications. Non-discrimination Notice: Barton’s Non-discrimination Statement must be included in all departmental publications, such as brochures, posters, advertisements, postcards, pamphlets, manuals, and guidebooks, describing or inviting participation in programs at Barton. The inclusion of the Non-discrimination Statement is required by federal regulation and is designed to make clear to prospective applicants or participants the College’s commitment to equal opportunity in employment and equal access to its programs and activities. At this time, the long format should be used. If it is not possible, follow the procedure below: • If the material is too small to permit the full statement to be included (such as flyers, postcards or brochures), the material will, at a minimum, include the condensed statement in print size no smaller than the text. • Condensed statement: “Barton Community College is an equal opportunity provider and employer. Visit equal.bartonccc.edu for more information.” FULL STATEMENT Non-Discrimination Notice: To provide equal employment, advancement and learning opportunities to all individuals, employment and student admission decisions at Barton will be based on merit, qualifications, and abilities. Barton County Community College does not discriminate on the basis of any characteristic protected by law in all aspects of employment and admission in its education programs or activities. Any person having inquiries concerning Barton County Community College’s non-discrimination compliance policy, including the application of Equal Opportunity Employment, Titles IV, VI, VII, IX, Section 504 and the implementing regulations, is directed to contact the College’s Compliance Officer, Barton County Community College, Room A-123, Great Bend, Kansas 67530, (620) 792-2701. Any person may also contact the Director, Office of Civil Rights, U.S. Department of Education, Washington, DC 20201. CONDENSED STATEMENT Non-discrimination Notice: Barton Community College is an equal opportunity provider and employer. Visit equal.bartonccc.edu for more information. The notice is available at T:/BartonBrand/Non-discrimNotice Barton Community College Brand Guidelines 19 Social media Facebook and Twitter pages require profile graphics and must follow brand guidelines. Submit a request to the Office of Public Relations and Marketing for these graphics to be completed. Follow all brand guidelines when posting to Facebook or Twitter. 20 Barton Community College Brand Guidelines Barton stationery President’s Office 1001 John Doe Title Office: (620) 000-0000 Fax: (620) 000-0000 [email protected] 245 NE 30 RD • Great Bend, KS 67530 245 NE 30 RD • Great Bend, KS 67530 • (620) 792-2701 • bartonccc.edu Barton campus stationery shown. Barton Fort Riley and Barton Fort Leavenworth Campus follow the same format using their wordmark. Barton Community College Brand Guidelines 21 Barton business cards The front of business cards must adhere to the Barton style guidelines. Administration, Academic and Workforce Training programs All other non-academic or student services and organizations EXAMPLES EXAMPLES John Doe Title John Doe Title Office: (785) 000-0000 Fax: (785) 000-0000 [email protected] P.O. Box 2463, Bldg. 215 Custer Ave. • Fort Riley, KS 66442 Barton Community College 245 NE 30 RD • Great Bend, KS 67530 John Doe Title John Doe Title Second line if needed Office: (620) 000-0000 Toll Free: (866) 000-0000 Office: (620) 000-0000 Fax: (620) 000-0000 [email protected] Home: (620) 000-0000 [email protected] 245 NE 30 RD • Great Bend, KS 67530 • bartonccc.edu Office: (620) 000-0000 Fax: (620) 000-0000 Cell: (620) 000-0000 [email protected] Toll Free: (800) 000-0000 bartonsports.com Barton Community College 245 NE 30 RD • Great Bend, KS 67530 Athletic Department allowed to use Team Emblem Logos for their respective sport. 22 Barton Community College Brand Guidelines Barton business cards The Mission of Barton Community College is to provide quality educational opportunities that are accessible, affordable, continuously improving and student focused. Barton is driven to provide an educational system that is learning-centered, innovative, meets workforce needs, and strengthens communities. _________________________________________________________ _________________________________________________________ The back side of business cards allow for flexibility in design but must include content such as: mission statement(s), mascot graphics, program logo, universally accepted professional emblems, affiliations, certifications, and/or any other information associated with a particular program. _________________________________________________________ _________________________________________________________ The Mission of Barton Community College is to provide quality educational opportunities that are accessible, affordable, continuously improving and student focused. Barton is driven to provide an educational system that is learning-centered, innovative, meets workforce needs, and strengthens communities. The Mission of Barton Community College is to provide quality educational opportunities that are accessible, affordable, continuously improving and student focused. Barton is driven to provide an educational system that is learning-centered, innovative, meets workforce needs, and strengthens communities. _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ Driven to Serve and Protect BartonSports.com Admissions Fan Page facebook.com/bartonadmissions Maggie’s Facebook Page facebook.com/maggie.at.barton Bring this card with you on your official Barton campus visit and receive an additional free gift. Barton Community College Brand Guidelines Preceptor ______________________________________ Contact Number _________________________________ 245 NE 30 RD • Great Bend, KS 67530 • bartonccc.edu 23 Collateral stationery Athletic Director 245 NE 30 RD • Great Bend, KS 67530 • (620) 792-9378 • BartonSports.com John Doe Title Office: (620) 000-0000 Toll Free: (800) 000-0000 Cell: (000) 000-0000 Fax: (620) 000-0000 [email protected] BartonSports.com Barton Community College 245 NE 30 RD • Great Bend, KS 67530 Athletic Director 7008 A learning facility of Barton Community College Athletic Department Individual letterhead, envelope and business card allowed for each team sport A learning facility of Barton Community College 245 NE 30 RD Great Bend, KS 67530 Camp Aldrich Attn: Facility Management • 245 NE 30 RD • Great Bend, KS 67530 • (620) 792-9340 • campaldrich.bartonccc.edu 24 Barton Community College Brand Guidelines Collateral stationery 245 NE 30 RD • Great Bend, KS 67530 • (620) 792-9306 • bartonccfoundation.org John Doe Title Office: (620) 000-0000 Fax: (620) 000-0000 [email protected] 245 NE 30 RD • Great Bend, KS 67530 1201 245 NE 30 RD • Great Bend, KS 67530 Address Service Requested “Please remember Barton Community College Foundation in your planned giving.” Please remember Barton Community College Foundation in your planned giving. Foundation 8311 245 NE 30 RD • Great Bend, KS 67530 Address Service Requested Silver Cougar Club 245 NE 30 RD • Great Bend, KS 67530 • (620) 792-9306 • bartonscc.org Barton Community College Brand Guidelines 25 Powerpoint templates Barton branded Powerpoint templates are available for download on the Barton website at brand.bartonccc.edu. Templates are available for Barton, Fort Riley, Fort Leavenworth and BARTonline. 26 Barton Community College Brand Guidelines FAQ’s Barton Community College seeks to protect its brand and ensure that all parts of the identity system are working together to communicate this image visually. Q. Where are the Barton Brand artwork files located? A. I f you are located on campus, the files are saved in T:\BartonBrand. Many file formats and color versions are available. If you do not find what you are looking for or the formats do not work for your application or purpose, please contact Barton’s Graphic Designer. Some files are also available for download in the jpg format on our website at brand.bartonccc.edu. Do not scale these files larger than 100% or the quality will degrade. Q: C an I use colors other than school colors on the Barton wordmark? A: Colors other than Royal Blue and Light Gold are only allowed in print when it is a one-color publication. Other uses in publications or advertising would require special permission from Barton’s Director of Public Relations and Marketing or its Graphic Designer. If you are a vendor and require high resolution eps vector files, please request the artwork through the department you are working with or from the Office of Public Relations and Marketing. Q. What if I have more questions? A. Contact Barton’s Director of Public Relations and Marketing. All current contact information is located at brand.bartonccc.edu. Q. I want to produce promotional items (t-shirts, pens, mugs) with the Barton artwork on them. Is there a process to follow? A. All artwork for promotional material must adhere to Barton style guidelines, may or may not be designed by Barton’s Graphic Designer, but must be approved by Barton’s Director of Public Relations and Marketing. Q. Are the fonts shown in this Brand Guide accessible for campus use? A. The fonts used in any of the art work created for Barton’s brand are converted to outlines. So font files are not necessary for the font to appear correctly. If you need a particular font and it is not resident on your computer, it must be purchased. Q. What are Barton’s official school colors? A. The Barton colors are Royal Blue and Light Gold. Exact color specifications are included in this guide for print, web and outside vendors according to specific print processes. Please see page 13 for color breakdowns. Q. Is this Brand document located online? A. Yes, documentation is located here: brand.bartonccc.edu NOTES: _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ _______________________________________ Barton Community College Brand Guidelines 27 bartonccc.edu Non-Discrimination Notice: To provide equal employment, advancement and learning opportunities to all individuals, employment and student admission decisions at Barton will be based on merit, qualifications, and abilities. Barton County Community College does not discriminate on the basis of any characteristic protected by law in all aspects of employment and admission in its education programs or activities. Any person having inquiries concerning Barton County Community College’s non-discrimination compliance policy, including the application of Equal Opportunity Employment, Titles IV, VI, VII, IX, Section 504 and the implementing regulations, is directed to contact the College’s Compliance Officer, Barton County Community College, Room A-123, Great Bend, Kansas 67530, (620) 792-2701. Any person may also contact the Director, Office of Civil Rights, U.S. Department of Education, Washington, DC 20201.