Community Service Day - Sacramento Hotel Association

Transcription

December 2012
6th Annual
Community Service Day
SATURDAY, SEPTEMBER 29, 2012
The Hospitality Industry Helping in the Community
The Hospitality Industry Helping
in the Community
On Saturday, September 29, the Sacramento Hotel Association and its nearly
200 volunteers from member hotels and vendor organizations offered a day of
improvements and donations at city parks in the Meadowview/South Sacramento
area, along with projects at the Samuel Pannell/Meadowview Community Center,
Martin Luther King Jr. Public Library, Valley Hi-North Laguna Public Library,
New Hope/Bread of Life Food Closet and Edward Kemble Elementary School.
Volunteer teams also completed tasks at the Sacramento Food Bank & Family
Services, created greeting cards for Meals on Wheels by ACC and worked in a
community garden.
This was SHA’s 6th annual community service day—The Hospitality Industry
Helping in the Community. For this community revitalization project, SHA again
teamed with the City of Sacramento to identify projects and organizations to
assist. SHA had teams from 14 hotels and five vendors/organizations working at
the various venues.
Special thanks to the team leaders for their time and energy in attending
planning meetings, recruiting volunteers, organizing donated items and
coordinating teams and tasks onsite. Also, thanks to the family members of
employees who volunteered their time.
We appreciate the continuing partnership with the City of Sacramento to plan
and implement SHA’s annual service project, with sincere appreciation to three
key project leaders: Mary Lynn Perry, volunteer coordinator for the City of
Sacramento; Cyndia Castro, volunteer program coordinator at the Parks &
Recreation Department; and Bill Maynard, the City’s community garden program
coordinator.
We also thank Pannell/Meadowview Community Center Director Laura
Bjornsen and her staff for providing our assembly site this year. They hosted our
pre-event team leader and project leader meetings and graciously served as our
staging and meal function location for the project.
Hot coffee and frosty juices hosted by the Hilton were welcome as volunteers
assembled in the early morning at the Meadowview Community Center. After
breakfast burritos and croissant sandwiches hosted by the Holiday Inn Capitol
Plaza and Embassy Suites, SHA Board President Doug Warren welcomed
volunteers and thanked them for their participation in the project.
Continued on page 8
16th Annual
Hospitality Classic
Scholarship Fundraiser
The weather was perfect for this
year’s tournament! Thanks to
everyone who joined us at the 2012
Sacramento Hospitality Classic at
Valley Hi Country Club.
We had a great group of golfers and
sponsors who raised money for the
Association’s scholarship fund and
enjoyed the camaraderie of industry
friends and colleagues.
VIPs joining us for the tournament
and awards reception included
Sacramento City Councilmembers
Steve Cohn, Rob Fong and Darrell
Fong. Assistant City Manager John
Dangberg also participated in the
event.
Special thanks to our sustaining and
new sponsors for their support of the
various components of the tournament—their contributions are vital to
the success of the Sacramento Hospitality Classic. (See sponsor list.)
Grilled meats, lobster mac and
cheese, chicken pinwheels, shrimp
BLTs, Limoncello cheesecake and
chocolate panna cotta were just some
of the savory and sweet selections that
have branded this event as having the
“best food at any golf tournament.”
Each year, the hotel chefs present a
dazzling showcase of foods. Special
Continued on page 7
Sacramento
Hospitality Classic
October 8 at Valley Hi Country Club
2012 AH&LA Lodging Survey
Identifies Key Trends in Amenities,
Facilities, Programs
sacramento hotel
association
2012 board of directors
President
Doug Warren....... (916) 929-7900
Marriott Cal Expo Hotels
Secretary
Liz Tavernese............(916) 446-0100
Holiday Inn Capitol Plaza
Treasurer
Jeroen Gerrese........(916) 643-6222
The Lions Gate Hotel
& Conference Center
PROFESSIONAL MEMBER
DIRECTORS
Richard Hill.............(916) 447-1700
Sheraton Grand Sacramento
Ken Leone Jr.............(916) 929-8855
DoubleTree by Hilton Sacramento
Shelly Moranville....(916) 443-0500
Residence Inn by Marriott
Sacramento Downtown at
Capitol Park
Scott VandenBerg.(916) 443-1234
Hyatt Regency Sacramento
ASSOCIATE DIRECTOR
Fred Pleines Jr.........(916) 442-4696
Yellow Cab Company of Sacramento
Staff
Executive Director
Teresa Stephenson...(916) 441-6110
Reader Board is published
by the Sacramento Hotel Association,
a nonprofit trade organization.
The newsletter is distributed to all
members of the Association and
to others who have an interest in the
Sacramento hospitality industry.
Articles and press releases of interest
to those who work in the Sacramento
hospitality industry are welcome.
SHA
P.O. Box 276567
Sacramento, CA 95827-6567
(916) 441-6110 • (916) 932-2209 Fax
[email protected]
www.sacramentohotelassociation.com
The American Hotel & Lodging Association (AH&LA) 2012 Lodging Survey,
the most comprehensive industry-wide survey of its kind, polled more than
52,000 U.S. hotel properties regarding in-room amenities, security and
technology features, food and beverage options, guest services, sustainability,
property offerings, and much more. Funded by the American Hotel & Lodging
Educational Foundation (AH&LEF) and conducted by STR, the survey is
conducted every two years to give hoteliers a detailed analysis of the industry at
large.
Among the many findings, the survey revealed the following insights.
Eco-friendly practices remain important:
• 76% have a linen/towel reuse program;
• Water-savings programs have been implemented in 75% of properties.
Properties are offering more technology resources:
• Although most of the positive responses are from upper-tier hotels,
23% of respondents already offer a mobile app for hotel services;
• Showing the prominence of OTAs in the hotel industry, 95% of participants admitted to using a third-party Internet source for bookings.
Hotels are health conscious:
• Properties that offer an exercise/health/fitness facility reached a new peak
at 84%;
• Non-smoking policies at hotels are gaining momentum as 63% of participants said they are comprised of 100 percent non-smoking rooms.
The information in the 2012 Lodging Survey provides hoteliers with a
snapshot of the key trends that impact the industry now and provides insight into
future developments,” said AH&LA President/CEO Joseph A. McInerney, CHA.
“This year we were fortunate to have a particularly high response rate, so the
survey truly provides the largest representative sampling and view of trends in the
American lodging industry.”
AH&LA members can download a copy of the 2012 Lodging Survey via the
Members Only section of the AH&LA website, www.ahla.com. Individual data
points are available for $300 each from the AH&LA Information Center at
(888) 743-2515. Comparisons can be made dating back to the first AH&LA
Lodging Survey in 1988.
Toys and Holiday Cheer
SHA Annual Holiday
Reception & Toy Collection
Monday, December 10, 2012
5:00 p.m. - 6:30 p.m.
Sheraton Grand Hotel • 1230 J Street
Share your holiday spirit with your colleagues at SHA’s
Holiday Reception on December 10 at the Sheraton
Grand Hotel.
SHA will again share its goodwill with the Stanford Settlement Neighborhood Center.
Association volunteers have worked with the Center during two previous SHA
community service days.
Stanford Settlement Neighborhood Center—Donate New, Unwrapped Toys
Bring a new unwrapped toy (no toy guns/weapons) to the Holiday Reception. The
Association will donate the collected toys to Operation Cratchit, a project of the
Stanford Settlement Neighborhood Center. Operation Cratchit (remember Scrooge?)
serves more than 700 households in North Sacramento. One parent from each
household personally selects a gift for each of their children in the Center’s gift room.
Thanks to the Sheraton Grand team for serving as our hosts for this festive holiday
gathering. And, thanks to Young’s Market Company for its wine sponsorship at the
reception.
Bring your staff and join your industry colleagues for some holiday cheer!
Sacramento Hotel Association • December 2012 • 2
SCVB Organizational Study
Underway
SHA Leaders on Study Committee
Several leaders from the Sacramento Hotel Association
are participating as members of the Sacramento Convention
& Visitors Bureau (SCVB) Organizational Study
Committee. The six-member Committee includes the
following representatives.
Study Committee Members
Sacramento Hotel Association
Richard Hill, Sheraton Grand
Doug Warren, Marriott Cal Expo Hotels
Sacramento Tourism Marketing District
Ken Leone, Jr., DoubleTree by Hilton
Liz Tavernese, Holiday Inn Capitol Plaza
Sacramento Convention & Visitors Bureau
Brian Larson, Halo Hospitality
Mike O’Brien, Sacramento Magazines Corporation
The Committee selected Bill Geist from Zeitgeist
Consulting to conduct a Benchmark Performance and Best
Practices Study for the Sacramento CVB.
In September consultant Bill Geist met with members of
the Study Committee, the management team of the
Sacramento CVB and key stakeholders to begin the study
analysis. Geist also addressed the SCVB Board of Directors
regarding the study.
During an October visit to Sacramento, Geist interviewed
members of the SCVB staff to gain an understanding of the
philosophies and processes utilized in marketing Sacramento
to meeting and event planners and leisure travel consumers.
He also met with a number of industry stakeholders and
city leaders to better understand expectations and
productivity of the SCVB.
In addition, Geist received a substantial compilation of
productivity data from the SCVB including STR and TAP
reports, sales and lost business reports and organizational
data for analysis purposes.
The study consultant also prepared a survey that was
sent to 25 DMOs/CVBs to research Sacramento’s
competitive set.
Study consultant Bill Geist expects to submit a final
report by the end of year.
Sacramento Tourism
Marketing District (STMD)
The Sacramento Tourism Marketing District (STBD) was
established to provide additional funding to increase the
level of sales and marketing activity as it relates to
Sacramento as a tourism, meeting and event destination.
The funds flow directly into sales and marketing
activities that are reviewed and monitored by a Tourism
District Committee of industry peers—hotel managers
appointed by the Sacramento Hotel Association. Each
member of the District Committee is also a member of the
Board of Directors of the Sacramento Convention &
Visitors Bureau. The Sacramento CVB serves as the District
Owners’ Association.
For more information about the STMD, visit
www.discovergold.org/stmd.
Events Calendar
Register at www.sacramentohotelassociation.com—
click on Events
Monday, December 10, 2012
SHA Holiday Reception and Toy Collection
Sheraton Grand Hotel
5:00 p.m. to 6:30 p.m.
Friday, January 18, 2013
SHA Luncheon Meeting
Embassy Suites Sacramento
Friday, February 15, 2013
The Citizen Hotel
Friday, March 15, 2013
SHA Hospitality Gala and Awards
Employee and Supplier Recognition Awards
(evening event)
Friday, April 19, 2013
Sacramento Marriott Rancho Cordova
Friday, May 17, 2013
Location TBA
Friday, June 21, 2013
Lions Gate Hotel
July and August
No SHA Luncheon Meetings Saturday, September TBA, 2013
SHA Community Service Project
“The Hospitality Industry Helping in the Community”
Monday, October 14, 2013
Sacramento Hospitality Classic Golf Tournament
Fundraiser for Scholarship Program
Valley Hi Country Club
Friday, November 15, 2013
Tueday, December 10, 2013
SHA Holiday Reception • Toy Collection • Board
Election
Hilton Sacramento Arden West
P.O. Box 276567 | Sacramento, CA 95827-6567
(916) 441-6110 | (916) 932-2209 Fax
[email protected]
Member News
Robyn Cornell has been named as director of sales and
marketing at Hawthorn Suites By Wyndham. She previously
served as director sales at the Radisson Hotel/Woodlake
Hotel (now the Red Lion Woodlake Conference Center
Sacramento).
Karen Finerman has been named as the new general
manager at the Courtyard by Marriott Sacramento
Midtown.
In September Brent Larkin was named general manager
of The Citizen Hotel, previously serving as assistant general
manager at the hotel. Larkin, as F&B director at the time,
was part of the team that opened The Citizen in 2008. His
previous hospitality jobs include director of hospitality at
Catta Verdera Country Club and F&B director at The Golf
Club at Newcastle, Bellevue, Washington. Larkin also
worked at several Hyatt Regency properties, including Bellevue, Chicago, O’Hare and Sacramento.
Ibrahim Measher has been named as the new general
manager at the Hilton Sacramento Arden West. Measher
will also serve as an area general manager for Westmont
Hospitality Group. Most recently, he was general manager
at the DoubleTree by Hilton Galleria Houston. He has been
with Westmont for the past six years.
Dory Nagle has been named as the new director of human resources at the Hilton Sacramento Arden West. Nagle
has worked in the field of human resources for the past 14
years, the last six of those years at hotels. Most recently she
worked at the Hilton Stockton. Nagle has a bachelor’s degree from the University of San Francisco in Organizational
Behavior.
Genii Reynolds has joined the Courtyard by Marriott
Sacramento Midtown as director of sales and marketing.
She previously served as director of sales at Hawthorn
Suites.
The new director of sales and marketing for the
DoubleTree by Hilton Sacramento and the Hilton
Sacramento Arden West is Nancy Vasquez. She previously
served as director of group sales for the two hotels. Vasquez
will be managing the sales efforts and structure for the
Sacramento Point West Hilton Hotel cluster.
The Woodlake Hotel has become the Red Lion Hotel
Woodlake Conference Center Sacramento.
Congratulations to the Tower Bridge Bistro in the
Embassy Suites – Clubhouse Sandwich Contest
At Sacramento’s fifth annual Ultimate Clubhouse
Sandwich Contest & Fall Food Faire at the Scottish Rite
Masonic Center in late October, the competition included
traditional and nontraditional versions of the classic
sandwich.
The winners in the traditional sandwich category:
#1 - Granzella’s in Williams
#2 - Tower Bridge Bistro in the Embassy Suites
#3 - Evan’s Kitchen
In the nontraditional category, the winners were:
#1 - Tower Bridge Bistro in the Embassy Suites
#2 - Evan’s Kitchen
#3 - The Firehouse Restaurant
The People’s Choice award went to Evan’s Kitchen. The
contest judges named the version from the Tower Bridge
Bistro as the Ultimate Clubhouse Sandwich. Congratulations to Executive Chef Clay Purcell at the Tower Bridge
Bistro in the Embassy Suites.
The competition benefited the Clinic for Childhood
Language Disorders.
The Fall Harvest Sandwich includes toasted cranberry
walnut bread from Bella Bru Bakery, braised and shredded
turkey leg/thigh quarters, crispy Pancetta, mashed sweet
potato spread, slivered red onions, dried cranberries, sliced
tomatoes and shredded Romaine hearts.
New Members
Five Star Restoration & Construction, Inc.
2372 Gold River Road, Gold River, CA 95670
(916) 631-1693 • (916) 631-7914 Fax
[email protected]
www.fivestarrestoration.com
Brenda Gallion, Owner/Co-Founder
Aaron Provencal, President
David Chaloupka, Estimator/Project Manager
Nathan Provencal, Project Manager
Services: When disaster strikes, Five Star’s licensed professionals quickly provide an assessment and develop a recovery plan for each unique situation. We specialize in
mitigating fire and smoke damage as well as water and
mold damage. We also specialize in reconstruction and new
construction projects.
Hotel Contracting Services, Inc.
P.O. Box 2773, Granite Bay, CA 95746-2773
(916) 791-5700 • (888) 643-4006 Fax
[email protected]
www.hotelcontractingservices.com
Lisa Wilson, Special Project Manager
Services: Hotel Contracting Services is a leading federal contracting, consulting and valuation company devoted exclusively to working within the hospitality industry. HCS has
successfully represented developers, management companies, owners and franchise companies of recognized leaders
with the hospitality industry.
Legislative Victory: ADA Reform
The latest Americans with Disabilities Act (ADA) reform
legislation was signed into law by Governor Brown this fall.
Senate Bill 1186 (Steinberg) reduces the incidences of lawsuit
abuse and increases the education and compliance of
businesses. SB 1186 represents a consensus among a wide
group of stakeholders in a delicate and complex area of civil
rights law regarding places of public accommodation and one
that has both practical and symbolic significance for both
business owners and the civil rights movement. The intent of
the bill is to limit frivolous litigation regarding technical
violations concerning disability access by reducing statutory
damages, increasing pleading requirements, and banning prelitigation, monetary demand letters. The bill prohibits both
written and oral demands for money by both lawyers and
non-lawyers, and regulates the content and provision of
demand letters, including that both demand letters and
complaints be written with specificity, and the bill requires
that demand letters and civil complaints be submitted to the
State Bar of California and to the California Commission on
Disability Access.
Source: California Hotel & Lodging Association (CH&LA)
September 2012 - www.calodging.com
16 Key Insights About the American Traveler
By Patrick Mayock, Editor in Chief, Hotel News Now
This article originally appeared on HotelNewsNow.com. Article edited by SHA staff due to newsletter space constraints.
The American traveling public is a fickle bunch, prone to shifts in sentiment
and selling habits. But in those adjustments and adaptations comes opportunities for the savvy hotel marketer.
The key, said Peter Yesawich, vice chairman of MMGY Global, is keeping
one’s finger on the pulse of those changes to best take advantage.
During a panel titled “Spectator trends: Challenges and opportunities” during the International Society of Hospitality Consultants’ 2012 Annual Conference, he shared 16 of their most compelling findings.
(Note: MMGY’s findings are limited to the approximately 50% of American
households that travel. Of those 50%, the group only examines households
with an annual income of more than $50,000, which Yesawich said drive the
majority of shifts in travel.)
1. Incidence of travel largely
unchanged
During 2010 and 2011, 91% of Americans said they went on an overnight
trip; this year that number was 90%.
2. Leisure demand is dominating
Roughly eight of 10, however, took at
least one leisure trip during the year. The
average American took 3.8 leisure trips
during the past 12 months, he added.
3. Affluent driving demand
Thirty-two percent of households with
more than $250,000 annual income
plan to take more leisure trips this
year than last, while only 5% said
they plan to take less. This compares
to the national average of 19% and
13%, respectively.
4. Aging demographics brings new
opportunities
More than 20% of active travelers are
grandparents. Of those, 40% have taken a trip with a grandchild during the
past year. And eight out of 10 times
that a grandchild comes along, so does
a parent. The cruise industry has been
taking advantage of this multigenerational travel trend for the past decade
by offering second, third and fourth
cabin rates, Yesawich said. The hotel
industry would be wise to do the same.
5. Traveler sentiment is strong—
and looks to stay that way
MMGY Global polls 2,300 households across the country every six
months to ask about travel intentions.
The resulting Traveler Sentiment Index, which was set at 100 during
2007, measures six factors, such as
availability of money to travel and the
perceived affordability of travel. During February 2012, the index was at
93.6, Yesawich said. By way of comparison, the index’s lowest reading of
78.2 came during October 2008. “We
don’t see any potholes potentially on
the horizon for 2013 from the consumer’s point of view.”
6. Vacation is stilled viewed as a
birthright
Three-fourths of Americans agree that
taking a vacation is one event they
look forward to most each year. The
most important thing on Americans’
“to do” list for 2012 was to get
healthier (58%). Next on the list was
to become more financially stable
(45%), followed by seeing more of the
world (37%).
7. Millennials: A whole new breed
Millennials are proving a fickle group,
Yesawich said. They show up to a hotel, give solid ratings in all aspects
when such feedback is deserved, “and
in the next breath say, ‘We’re not coming back,’” he said. That’s not to diminish the role of service but rather to
introduce the idea that this next generation of travelers want to try and experience new things, he said. “Smart
money in marketing today is no longer
in trying to repatriate the existing
guest,” Yesawich said; it’s to cultivate
the sense of “wanderlust” that’s percolating in the next generation.
8. Frugality conveys status
While status often is conveyed by one’s
material possessions, Yesawich said his
firm’s research revealed a slightly incongruous finding: It’s not the possession so much as the price to obtain
that possession. In other words, “Status was conferred on the people who
got the best deal,” he said. The emergence of so many new “toys” or tools
to shop rates and bargains is evidence
of the trend, he said.
9. Value is still king
Despite the prevailing emphasis on
frugality, value is still king, Yesawich
said. Not only did travelers say that
“value for price” was the most important criteria in choosing a hotel, but
they are willing to pay full price if
they’re assured of the value inherent in
that price.
10.Not all vacations are created
equal
Seven out of 10 Americans have gone
on a “celebration vacation,” or those
that are tied to specific life events, during the past year, Yesawich said. The
two most popular events are milestone
birthdays and anniversaries. These trips
are typically longer and generate higher
spend than an average trip, he added.
11.More people are taking lastminute trips
“More and more people are taking
these last-minute trips,” Yesawich
said. Approximately 30% of Americans have taken one during the past
12 months. The average advance
booking period for last-minute trips
was 6.2 days. The incidence of those
taking advantage of flash sales, however, was down from 20% during
2011 to 14% this year. MMGY defines a “flash sale” as “the blasting of
time-sensitive offers or discounts to
targeted prospects via email.”
12.Print is losing its impact
During 2011, 40% of travelers said
they look for travel deals in the newspaper. Today that number has fallen to
29%, Yesawich said.
13.Mobile usage going up…and up…
and up!
During 2010 and 2011, 23% of Americans had a smartphone; today more
than half do. Whereas 7% owned a
tablet device during 2011, this year
more than 27% do. Whereas smartphones are used more for on-the-go
search, tablets are couchpotato companions used to research travel and
shop online, he said. One out of five
Americans own both devices, Yesawich added.
14.OTAs still top dogs, but metasearch engines are joining the
pack
Expedia, Travelocity and Orbitz are
the “big dogs” in the world of online
travel search, Yesawich said. The incidence of travel to Expedia—that is,
the percentage of respondents who
search the site at least once—was 56%
during 2010 and 52% this year and
last. Brand.com, by comparison, drew
15% of respondents during 2010,
29% in 2011 and 31% this year. “The
ones that you want to watch are the
ones called the meta-search sites,” he
said, highlighting Kayak in particular.
Continued on page 5
AH&LA Statement on Onity Locks
Guest Safety Tips
From the American Hotel & Lodging Association (AH&LA): A software
developer is claiming to have found alleged vulnerabilities on certain models of
Onity hotel locks, claiming that the lock will open using a device he built.
According to industry figures for 2011, there are 4.9 million rooms and 52,000
properties in the U.S., which all use different lock vendors and models. Onity has
indicated it is developing an upgrade for the affected lock-type.
The lodging industry views guest and employee safety as a top priority and the
industry is working closely with Onity to address the issue. AH&LA’s awardwinning Guest Safety Tips are as follows.
1. Don’t answer the door in a hotel or motel room without verifying who it is.
If a person claims to be an employee, call the front desk and ask if someone
from their staff is supposed to have access to your room and for what
purpose.
2. Keep your room key with you at all times and don’t needlessly display it in
public. Should you misplace it, please notify the front desk immediately.
3. Close the door securely whenever you are in your room and use all of the
locking devises provided.
4. Check to see that any sliding glass doors or windows and any connecting
doors are locked.
5. Don’t invite strangers to your room.
6. Do not draw attention to yourself by displaying large amounts of cash or
expensive jewelry.
7. Place all valuables in the in-room safe or safe deposit box.
8. When returning to your hotel or motel late in the evening, be aware of your
surroundings, stay in well-lighted areas and use the main entrance.
9. Take a few moments and locate the nearest exit that may be used in the event
of an emergency.
10.If you see any suspicious activity, notify the hotel operator or a staff member.
Source: American Hotel & Lodging Association (AH&LA) www.ahla.com
Carbon Monoxide Detectors
Delayed to 2016
CH&LA-sponsored Senate Bill 1394 (Lowenthal)
was signed into law by Governor Brown this fall.
This bill ‘fixes’ existing law that requires carbon
monoxide (CO) alarms in virtually all guest
rooms even though they are unnecessary in most
cases and provides a forum to develop standards
for where they are most needed, such as in
laundry and boiler rooms, for example. While
several aspects of the legislation addressed
residential applicability, the key components related
to the lodging industry include:
• Delays the date by which an owner must install a
carbon monoxide device in an existing hotel and motel
unit pursuant to SB 183 from January 1, 2013 to January 1, 2016.
• Requires the Department of Housing and Community Development (HCD),
on or before July 1, 2014, to submit to the Building Standards Commission
for adoption building standards for the installation of carbon monoxide detectors in hotel and motel units. In developing these standards, HCD must
convene and consult a stakeholder group, which will certainly include
CH&LA, and review and consider the most current national standards available related to the installation of carbon monoxide detection.
Prior to 2016, CH&LA suggests lodging properties consider installing
CO alarms in places where the greatest risks exist, such as in boiler rooms,
laundries and similar spaces.
Source: California Hotel & Lodging Association (CH&LA) - September 2012 - www.calodging.com
Hotel Industry News
Hilton to add fast-casual dining
at hotels
Hotels are coming up with their own
version of fast-casual restaurants. DoubleTree’s Made Market, Embassy Suites’
Brickstones American Grill and Hilton’s
Herb n’ Kitchen will launch in 2013 and
continue to expand in 2014. Over the next
three years, Hilton Worldwide wants to
open about 800 restaurants.
Source: Hotels Magazine
Hotels encourage travelers to exercise
outdoors
The hotel fitness center has gotten
fancier in recent years. But for many road
warriors, that doesn’t matter. They’d
rather exercise in the great outdoors. In a
TripAdvisor survey of more than 1,400
U.S. travelers this year, 87 percent said
walking is their primary exercise while
traveling. Another 35 percent said they
liked hiking, and 16 percent said they
prefer biking. In a bid to win those
travelers, hotels are starting to give them
exercise options beyond the fitness center.
Many now offer walking tours and free
bikes.
Source: USA Today
16 Key Insights About the American Traveler
Continued from page 5
15.Brands are losing their power
Thanks in part to the efforts of sites
such as Kayak, brands are losing their
luster, Yesawich said. “From a consumer
perspective, the importance of the brand
in transactions for the past five years
continues to decline,” he said. While value for price was cited by American as
the most important factor when choosing a hotel, room rate came in a close
second. To make matters worse for
brands, the majority of consumers are
still left with the impression OTAs and
meta-search engines continue to house
the best prices, Yesawich said.
16.Social media still a hard sell
Seventy-three percent of travelers surveyed
said they had a Facebook page, up from
67% last year. Furthermore, 61% of travelers routinely check ratings on TripAdvisor
before they conduct a transaction, he said.
Increasingly more important is YouTube,
Yesawich added. Today 32% of all travelers
visit the video platform looking for customer reviews. That incidence number has doubled in 24 months, he added. But despite
such usage, 7% of Americans said their
travel decision was based primarily on research or feedback from social networking
sites, down from 9% during 2011.
Source: Hotel News Now
www.hotelnewsnow.com
16th Annual Hospitality Classic
Thanks to all our sponsors
thanks to our reception hosts from
The Citizen Hotel/Grange, DoubleTree
by Hilton Hotel, Embassy Suites,
Hilton Arden West, Holiday Inn
Capitol Plaza, Hyatt Regency, Lions
Gate Hotel, Sacramento Marriott
Rancho Cordova and Sheraton Grand.
As the score cards were being
tallied and attendees were enjoying the
reception, participants pulled out their
tickets and got ready to win donated
prizes—gift baskets, hotel stays, wine
and spirits, dinner certificates and
rounds of golf.
Golfer Gifts
Awards Reception Sponsors
Young’s Market Company
Valley Hi Country Club
Comcast Cable
Special thanks to our awards reception
hosts.
The Citizen Hotel/Grange
Lions Gate Hotel & Conference Center
Hole Flags
Raffle Prize Sponsors
Residence Inn Downtown at Capitol Park
Cache Creek Casino Resort/
Yocha Dehe Golf Club
California Hotel & Lodging Association
Le Rivage Hotel
Prestige Cleaners
Rancho Murieta Country Club
Red Bull
Sacramento Magazine
Yellow Cab Co. of Sacramento
Long Drive – Men’s & Women’s
Closest-to-the-Pin – Men’s
Mitel
Closest-to-the-Pin – Women’s
Hole-in-One
Beverage Carts
Watch for 2013 Sacramento
Hospitality Classic news in future
issues of Reader Board and at
SHA’s website.
Scholarship information
and application at
Hole Sponsors
Allied Waste Services
API Limousine and California Limousine
Five Star Restoration & Construction, Inc.
Prestige Cleaners
Red Bull
SuperShuttle/ExecuCar
Congratulations to our tournament winners. The
winning team members received framed golf art
from the J. Fitzpatrick Collection.
First Place
Jim Jungsten, AVMS
Howard Harris, guest
Artie Hall, Sony Medical
BJ Erickson, AVMS
Second Place
“Thanks for orchestrating
such a great event.”
Scott Abraham, Young’s Market Company
Roger Cross, Young’s Market Company
Brian Lambrechts, Young’s Market Company
Third Place
Jay Johnstone, The Citizen Hotel
Kyle Bartle, The Citizen Hotel
Nick Duren, The Citizen Hotel
Wayne Hall, The Citizen Hotel
Long Drive
Women – Betty Lucchesi,
Sacramento Convention Center
Men – Nick Leonti, Sacramento CVB
Closest-to-the-Pin
Women – Betty Lucchesi,
Sacramento Convention Center
Men – BJ Erickson, AVMS
First-place honors went to
(left to right) Jim Jungsten,
AVMS; BJ Erickson, AVMS;
guest Howard Harris; and
Artie Hall, Sony Medical.
Matt Unverferth,
Territory Manager,
GreenStar Energy, Ltd.
The second-place team from
included (left to right)
Brian Lambrechts, Roger
Cross and Scott Abraham.
“What a great day. Thank you for the
effort I know you put into making the
event a great success. SHA is first-class
and top-shelf all the way.”
John Riga, Business Development
Executive, API Global Transportation
The Citizen Hotel’s foursome
took home third-place honors
(left to right) Jay Johnstone,
Wayne Hall, Kyle Bartle and
Nick Duren.
Community Service Day
Wearing T-shirts, sponsored by Yellow Cab Company of Sacramento, with
team logos on the shirt backs, hotel and company teams dispersed to their
assigned project site, park, library, food closet or school to complete a variety of
outdoor and indoor tasks—facility cleaning, landscape maintenance, gardening
and curbside painting. Volunteers also assembled donated nonperishable foods
and sorted clothing and bagged groceries. Another group of volunteers created
colorful cards for Meals on Wheels.
The Citizen Hotel, Residence Inn Downtown and the Woodlake Hotel
provided snacks for the teams and the Sacramento Marriott Rancho Cordova
provided beverages throughout the day. Thanks to General Produce for providing
a refrigeration truck to keep beverages and lunch items cold.
After the morning’s work, volunteers reassembled at the Meadowview
Community Center to celebrate the support they provided to the community with
a picnic lunch provided by the DoubleTree Hotel, Sheraton Grand and Hyatt
Regency Sacramento. Thanks to the Lions Gate Hotel for cookies and paperware/
plasticware for the meals, Marriott Cal Expo Hotels for table linens, and PSAV
for the sound system. And, thanks to the City’s Special Events Department for
providing tables and chairs for the project.
City Councilmember Bonnie Pannell joined the group at lunch to thank
volunteers for their service in the Meadowview/South Sacramento area.
Activities after lunch included a number of raffle drawings featuring donated
gifts, baskets and gift certificates for volunteers with winning (complimentary)
raffle tickets. Thanks to Mellissa Barcelo and Megan Veyna from the Sheraton
Grand for coordinating the raffle prize program.
Fun trophies were also presented in several categories such as “Most
Enthusiastic” and “Break Champion.”
Thanks to everyone’s efforts and participation, the Association’s 6th annual
community service project was a tremendous success for all involved.
“Thank you for organizing such a successful event! Everyone at
our hotel had a great time!”
Elaine McElhinney, Director of Human Resources,
View the
community service
slide show at
www.sacramento
hotelassociation.com
– on the home page.
“Thank you again for including Sacramento Food Bank & Family
Services in this year’s Hotel Association volunteer day. We had so
much fun working with the Sheraton Grand group. They were so
hardworking and we got a ton of work done. Also, thank you for
the donation of non-perishable food from the food drive that the
hotels collected. We weighed the donation and it was 616 pounds.
Wow – thank you so much!”
[Editor’s Note: SHA hotels and volunteers donated an equal amount of food to
the New Hope/Bread of Life Food Closet.]
Robin Simpson, Volunteer Services Manager,
Sacramento Food Bank & Family Services
Hats off to our
hard-working teams:
Ace Parking
The Citizen Hotel
Lions Gate Hotel
Marriott Cal Expo Hotels
(Courtyard, Fairfield, TownePlace)
PSAV Presentation Services
Residence Inn Sacramento at Capitol Park
Woodlake Hotel Sacramento
(now a Red Lion)
Special thanks our project partners:
Samuel Pannell/Meadowview
Community Center
Laura Bjornsen, Director
City of Sacramento
Mary Lynn Perry, Volunteer Coordinator
Cyndia Castro, Volunteer Program
Coordinator, Parks & Recreation
Department
Bill Maynard, Community Garden
Program Coordinator, Parks &
Recreation Department
Teya Harris, AmeriCorps VISTA,
City of Sacramento Volunteer Programs
Yvonne Riedlinger, Program Analyst,
Neighborhood Services Department
Meals on Wheels
Wilson Tam, HDM Supervisor/
Volunteer Coordinator
Sacramento Food Bank & Family Services
Robin Simpson, Volunteer Services
Manager
New Hope/Bread of Life Food Closet
Larry Hodge, Director
Rev. Michael Christopher
Martin Luther King Jr. Public Library
Neva Cosby, Branch Manager
Valley Hi-North Laguna Public Library
Christine Donnelly, Branch Manager
Volunteer Photographers
Tom Gomes and Paul Fehrenbach
Photo credits: Tom Gomes,
Paul Fehrenbach, Embassy Suites,
Holiday Inn Capitol Plaza,
Sheraton Grand
Stars of the Industry Award
Congratulations to the
for achieving a CH&LA
“Industry Star” award in
the category of Special
Events–Ongoing. Twice
yearly the hotel’s
management staff conducts
a program to engage
students from the
Recreation and Lodging
Management Program at
California State University,
Chico, about career
opportunities in the hospitality industry.
The Stars of the Industry awards were presented in late
November in San Francisco; the awards program is
sponsored by the California Hotel & Lodging Association
and USA TODAY.
Hyatt Regency Sacramento Director of Human Resources
Richard Hernandez said, “We believe that this is a
significant achievement by our hotel. We not only continue
to foster a great relationship with Chico State, but we also
have the opportunity to introduce young students to career
opportunities with Hyatt and the hotel industry. Our
managers are excited at the opportunity to interact with
students and learn about their schooling and future
endeavors in the hospitality industry.”
Hyatt’s program for the Chico State students includes an
introduction to the hotel’s management staff and then
presentations are conducted by division heads or
department heads. A typical schedule of events includes
presentations and tours as follows: human resources, tour
of hotel, lunch provided by hotel, operations/rooms/food
and beverage, catering and sales, kitchen presentation,
engineering, accounting and overall management (general
manager). Corporate Management Trainees (CMTs) and
former CMTs also speak to the students about their
experiences as trainees.
Hernandez went on to say, “We have found the students
to be very engaging and very appreciative of the day’s
events. Ed Seagle, Ed.D., coordinator of the Resort/Lodging
Management Program at CSU, Chico, has a great
relationship with many hotels through Chico State’s
internship program. Chico State has, through the years,
provided Hyatt with terrific applicants for its CMT
Program.”
“It is a great honor for our hotel and CSU, Chico, to be
honored with a CH&LA–Stars of the Industry Award,”
noted Hernandez.
Morgan W. Geddie, Ed.D., CHE, Chair of the
Recreation, Hospitality and Parks Management Department
at Chico State and an attendee at several of the Hyatt
Regency events, noted, “For most of the students, this is the
first time they have ever met a hotel manager or witnessed
behind the scenes of a large hotel. This day is often an ‘aha’
moment where they realize this is really what they want to
do for the rest of their lives and why they are in college to
reach this goal.”
SHA salutes the Hyatt Regency Sacramento and its team
members for their many years of promoting and supporting
hospitality training and education.
‘State of the Meeting’ Industry
& 2013 Trend Forecast
In their inaugural ‘State of the Meeting Industry’ survey,
Destination Hotels & Resorts tapped a diverse dataset of
planners from around the United States to gauge their
interest and focus for 2013. The survey is based on feedback
from more than 380 meeting planners who have held a
meeting at one or more of their 40 properties nationwide,
and identifies the top 2013 trends and state of the industry.
Destination Hotels & Resorts’ survey was sent to meeting
planners representing corporate, association, government
and independent meeting planners in August 2012.
1. Location, Location, Location
While planners consistently referenced budget parameters as
their biggest challenge, in a surprise shift “location” led as
the most important consideration in selecting a venue (with
“rate,” “flexible space” and “amenities” following closely
behind).
2. Being Green and the Bottom Line
Meeting planners are well ahead of the general leisure travel
market in evaluating green practices as part of their booking
decision. While 45% of planners say eco-friendly practices
are ‘somewhat important’ when choosing a venue, an additional 18% say it’s ‘extremely important,’ a clear indicator
that hotels and resorts are going to see an impact on securing future business through offering thoughtful, established
programs.
3. What’s on the Table Matters More Than
Who’s in the Kitchen
More than 78% of planners identified culinary offerings as
an important part of their selection process, 30% of them
noting it was ‘extremely important.’ Less than 10% cited a
‘signature chef’ as an important factor in how they evaluate
culinary options. What do they care about? Smart, wellplanned CMP packages that focus on health and nutrition
(43%) as well as specialized dietary offerings (35%).
4. Let’s Get Physical: Building a Team Adventure
When asked about teambuilding trends, more than half
(54%) indicated that adventure/active options were of the
greatest interest. Other attention-grabbing options that
received less interest but still deserve consideration include
culinary, wellness, cultural and community service activities.
5. Go Figure: Meetings Go Social
Half of meeting planners cited social media as an integral
part of the planning process and almost as many check
TripAdvisor and online reviews before deciding on a hotel
or resort.
6. Technology
Last but certainly not least, one of the biggest changes planners are tackling is the integration of technology into meetings. More than 36% noted an increase in technology
integration with meetings compared to a year ago, with
strong indications that trend will continue. Streaming media, web conferencing and onsite video production were the
most common uses, with more than 25% of meetings relying on at least one.
A full downloadable copy of the research whitepaper, as
well as complete case study examples, is available on the
Destination Hotels & Resorts website: http://www.
destinationmeetings.com/whitepaper2012.
Source: Destination Hotels & Resorts

Community Service Day - Sacramento Hotel Association

Transcription

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