Baltimore Ravens

Baltimore Ravens
R
a
e
v
h
e
T Call n's
BALTIMORE
Alvin Lengkong
Winter of 2013
Table of Contents
Page 3---------------------------- Introduction
Page 4---------------------------- Color
Page 5----------------------------- Typography
Page 6----------------------------- Logo
Page 7----------------------------- Business Cards
Page 8----------------------------- Envelope
Page 9----------------------------- Letterhead
Page 10----------------------------- Clothing
PgPage
2
11-------------- Glossary
Introduction
The Raven’s Call was founded on January 10th, 2013. It was founded by
me, Alvin Lengkong. This company is meant for selling both clothing and
sport equipment for Baltimore Raven fans. The Baltimore Ravens are a
proffesional football team. They a pretty good football team and are the
winners of super bowl 47. This company is located at 1306 W Ostend Street
in Baltimore, Maryland. The store and factory is made in the same building and are pretty close to the M&T Bank Stadium, which is the Baltimore
Raven’s home stadium. We sell a lot of varieties of items, we sell items like
footballs, football helmets, football gloves, and much more. All the items we
sell are related to the Baltimore Ravens team or at least related to football.
We sell mostly items that our company makes and have a little bit of other
company’s items. We target all people that support the Baltimore Ravens,
our favorite team.
Pg 3
Color
The Raven’s Call Logo has two
essential colors, black and purple.
I picked two colors that look
most like the Baltimore Raven’s
team colors. I picked the brighter
purple to make some words
stand out and to match the Baltimore Raven’s actual shade of
purple. The other shade of purple
was just to shade in the shield,
I picked this so that the shield
would not be too bright or so
that it would not stand out so
much. The black is just the normal standard color of black. All
these colors have an opacity of
100%
Used in
the shield,
the wings,
and the
small bird.
C
Y
M
K
C
Used in the
word “Call”
in the logo.
Y
M
K
C
Used in the
words “The Y
Raven`s” and
M
in most of
logo
K
Pg 4
91.8
98.83
0
0
75
100
0
0
0
0
0
100
Typography
The Raven’s Call uses 6 fonts overall in the logo, business card, letterhead, and envelope.
Logo: Beckett in “The Raven’s Call” and Arial Black in “Baltimore”
Business Card: Doonga Slash in “The Raven’s Call” and Harabara in the all the
other wording
Letterhead: Ascent 2 Stardom in “ The Raven’s Call” and Wachinanga in the
other words
Envelope: Ascent 2 Stardom in “ The Raven’s Call” and Wachinanga in the other
words
Becket
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcddefghijklmnopqrstuvwxyz 01234567789
Arial Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Donga Slash
ABCDEFGHIJKLMNOPQRSTUVWXYZ
no lower-Case
0123456789
Harabara
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Ascent 2 Stardom
ABCDEFGHIJKLMNOPQRSTUVWXYZ
NO LOWER-CASE 0123456789
Wachinanga
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Pg 5
Logo
I made this logo with th efirst idea of the shield. It first started out as a blank
shield. Then I picked a logo that may not be too wide or long, so I just picked
a logo that was not known that well. The bird in the middle is actually a
raven, after I filled in the shield I picked a shade of purple that was not too
bright. After that I put wings on the two sides of the shield, I made two wings
purple and the other wings black. Then I put another bird and attatched it
to the beak of the raven, at first I did not like it too much because it would
have taken the semetry out of my logo, but I decided to keep it there. Lastly
I added the wording on top, I decided to make a medieval theme so I used
a mideviel type font. The “T,” “R,” and the “C” are all in capital form. The
words “The Raven’s” is not horizontal, but the word “Call” is horizontal.
R
a
e
v
h
T Call en's
BALTIMORE
Pg 6
Business Card
This business card is horizontal, and only has 2 colors, purple and black. The
measurements shown give the location of where the individual lettering or
where the figure starts or ends. The business is card is double-sided, there is no
real water color in this business card though. It is not too simple or complex, it
has a football helmet on it to represent a Baltimore Raven helmet. That logo is
not the current logo of the Baltimore Ravens but I still like this logo. The design
on the back is a logo made by another person, it includes the team name, the
phone number, and the email adress on the back.
Front
Raven's
Back
CAll
1306
W Ostend St
21230
Baltimore
Maryland
(410)-267-5897
[email protected]
(These examples and measurements
are shown at 100%)
0 in
0.625 in
2 in
0 in
1.5625 in
2 in
Pg 7
Envelope
The Raven’s Call envelope has the official logo on it, unlike the business card.
It also has part of the information on both the bottom right-hand corner and
the top left-hand corner. It has two lines in two out of the four corners. It is 9.5
inches wide and 4.125 inches high. The words “The Raven’s Call” out of the logo
is made to stand out from the other words, and all the other words are information about the Raven’s Call businesss, it includes thier adress, phone number,
and the owner’s email. The information also has a small oval in between each
subject of information.
0 in
2.5 in
#10 Envelope Template - 4 1/8”x 9 1/2”
Raven's
TheCall
BALTIMORE
7.125 in
9.5 in
0 in
The Ravens Call
1306 W OSTEND ST
21230 BALTIMORE, MD
1.625 in
[email protected]
(410)-267-5897
Pg 8
(This example is shown at 50%)
(The measurements are shown at 100%)
4.125 in
Letterhead
The Raven’s Call letterhead’s design is very similar to the Raven’s Call envelope’s
design. They both have the exact same wording and logo size with each other,
they also both use the same exact fonts. They both have congruent fonts, logo
size, point size, line size, headline, and color. The letterhead is 8.5 inches wide
and inches long, and just like the envelope, two out of the four corners filled. It
looks pretty blank in the middle so that the author or the writer can have a lot of
space to write whatever they needed to write.
0 in
Raven's
TheCall
BALTIMORE
4.875 in
8.5 in
0 in
The Ravens Call
1306 W OSTEND ST
21230 BALTIMORE, MD
1.9375 in
[email protected]
(410)-267-5897
(This example is shown at 50%)
(The measurements are shown at 100%)
10.25 in
11 in
Pg 9
Clothing
The Raven’s Call clothing set is shown below. It uses the exact three colors as the
Raven’s Call logo, with the exception of white. It comes in different sizes too. The
one below is just a small fraction of all the clothing sold. This is one of the examples
of clothing made by the Raven’s Call, the gloves shown is made from another company. Every piece of clothing or equipment we make has the Raven’s Call logo on it
somewhere, if it doesn’t, then we didn’t make it. We have a wide variety of clothing
then the ones shown, this is just one example of our many sets of clothing. They
come in the sizes XXL, XL, L, M, S, and XS.
Raven's
TheCall
BALTIMORE
Baltimore
Ravens
Pg 10
(Some of these figures are enlarged to show the
logos on it)
Glossary
Business Cards - a small card on which is printed, typically, a person’s
name, job title, firm, business address, and telephone number.
Capital - An uppercase letter of a typeface
Envelope - A flat paper container, as for a letter or thin package, usually
having a gummed flap or other means of closure.
Font - A specific size and style of type within a family
Headline - Any title on a page usually emphasized by size weight or placement
Horizontal - Parallel to or in the plane of the horizon or base line
Inches - A unit of linear measure equal to one twelfth of a foot
Letterhead - A printed heading on stationery, especially one giving the
name and address of a business concern, an institution, etc.
Opacity - The quality of being opaque to a degree; the degree to which
something reduces the passage of light.
Point - The unit of measure used to determine the size
of a font
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