2015 CFA Accomplishments Report - Canadian Franchise Association

Transcription

CFA
C A N A D I A N FR A N CH I SE A SSO CI AT I O N
2015 ACCOMPLISHMENTS REPORT
THE CFA ACCO M PL ISH M ENT S R EP O R T H A S B EEN PR INTE D
COURTESY OF PREMIER PRINTING.
W W W.PR EMIER PR INTING.C A
LEAD GENERATION
IMPACT
RESOURCES
OPPORTUNITY
CONCEPT
APPROACH
COMMUNITY
BRANDS LEARNING
ADVOCACY
TRADESHOW
INDUSTRY
RECOGNITION
MARKET
STRATEGIC
MENTORSHIP CANADIAN
OPPORTUNITY
MARKET
PROFIT
MEMBERS
SYSTEMS
PROFESSIONAL DEVELOPMENT
VALUE
SUCCESS
EXCELLENCE
BRANDS
BENEFITS
AWARDS
LAW
LOCATION
SUPPORT
VOICE
MARKET
INVESTMENT
FRANCHISE
INVESTMENT
FRANCHISE
CONSULTING
INDUSTRY
TRADESHOW
FRANCHISEE
LEARNING
SYSTEMS
FRANCHISING
FRANCHISOR GROW
SUCCESS CANADIAN
EDUCATION
EXCELLENCE
RESOURCES
PARTNER
SUCCESS
ADVOCACY
AGREEMENT
BUSINESS LEAD GENERATION
BENEFITS
WEBINAR
CHAIR’S MESSAGE
THE CANADIAN FRANCHISE ASSOCIATION’S STORY BEGAN NEARLY 50 YEARS AGO
IN 1967, WHEN A SMALL GROUP OF FRANCHISORS SAW THE NEED FOR A COHESIVE,
NATIONAL ASSOCIATION FOR FRANCHISING. WHILE CFA MEMBERSHIP HAS GROWN
EXPONENTIALLY SINCE THOSE EARLY DAYS, THE CORE IDEA OF CFA REMAINS: WE
ARE STRONGER TOGETHER.
In this report, we look back on our
accomplishments and successes
and look forward to future
endeavours. We have set some very
high standards and goals through
our mission and strategic plan to
add even more value to your CFA
membership. Based on what we’ve
done so far, I am confident that we
will achieve them while continuing to
promote excellence in franchising.
What does this mean for CFA
members?
It means that with CFA working in your
best interests, franchising will stay
strong and viable in the face of any
legislative challenges. It means that
you have your peers on your side to
learn with and learn from. It means
more educational opportunities and
more ways to get involved with CFA
through events, both live and online. It
means more quality leads coming your
way. It means time- and money-saving
offerings that you can extend to your
franchisees to add even more value to
your franchise system. It means that
CFA will be in your corner, advocating
for you and protecting the franchise
business model to ensure that the
industry remains strong and vibrant.
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C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT Because franchising in Canada IS
strong and vibrant. Just looking at
CFA membership shows over 600
corporate members, in nearly 50
categories and business sectors.
We have a range of support service
suppliers in over 20 disciplines and
industries. Franchising directly and
indirectly employs hundreds of
thousands of Canadians from coast to
coast to coast and undoubtedly makes
a huge contribution to the overall
Canadian economy.
All of this, and more, makes the
franchise business model worth
protecting, enhancing, growing,
and celebrating and the Canadian
Franchise Association, with the
continued support of its members, is
poised to be the strong, unified voice
of franchising in Canada for the next
half-century and beyond.
Ken LeBlanc
President & CEO, PropertyGuys.com
Chair, CFA Board of Directors
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A
PRESIDENT & CEO’S MESSAGE
IT’S AN EXCITING TIME AT THE CANADIAN FRANCHISE ASSOCIATION. SINCE
EMBARKING ON A RENEWED MISSION STATEMENT AND STRATEGIC PLAN IN 2012,
WE HAVE BEEN WORKING STEADILY TO MEET THE OBJECTIVES SET IN FOUR KEY
AREAS: LEAD GENERATION, EDUCATION, MEMBER SAVINGS, AND ADVOCACY.
As the Authoritative Voice of
Franchising and the only national
association devoted to franchising,
CFA is uniquely positioned to
represent the franchise industry
with governments and other key
stakeholders. In the past, CFA’s
advocacy was passive, reacting
to franchise-specific changes and
challenges. Our members have told us
time and again that advocacy is a top
priority. To make a significant impact
in this area, our focus has moved from
reactive to proactive and building
relationships with government officials
and representatives is a big first step
in moving this objective forward.
In addition, CFA has been advocating
for members in several arenas. There
are franchise-specific issues and
legislation expressly governing the
business model and broad legislation
that specifically mentions franchising.
There are also the general business
challenges, such as access to financing
and access to labour. We continue
to consult with provinces that are
considering franchise legislation and
have developed a “wish list” for existing
franchise legislation to help create more
uniformity across jurisdictions.
We have strengthened our lead
generation and education activities
to better serve members as a onestop provider to help them grow
their businesses. Whether it’s online,
in print or in person, CFA is helping
members connect with over 170,000
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A prospective franchisees from coast to
coast, Canadians who are exploring
the opportunities available through
franchising.
CFA’s network of franchise
professionals makes for unique
opportunities for peer-to-peer
learning and networking. Our new
mentorship program, Zor-2-Zor, takes
full advantage of the knowledge
and know-how of our members.
CFA National Convention, Canada’s
premier franchising event, continues
to provide an unparalleled learning
and networking experience.
All of these accomplishments stand
as significant building blocks for the
future growth of CFA. As we move
forward towards even greater success
and greater value for members, we are
reminded that we can’t do it without the
support of our members, particularly
the efforts of our fantastic group of
CFA volunteers. The commitment
and effort of these individuals,
along with that of the CFA team, will
continue to drive us as we build on our
achievements and help our members
grow and succeed together.
Lorraine R. McLachlan
President & CEO,
Canadian Franchise Association
C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT
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CFA MISSION
IN 2012, THE CANADIAN FRANCHISE ASSOCIATION BOARD OF DIRECTORS SET OUT TO
ESTABLISH A RENEWED STRATEGIC PLAN FOR THE CFA. FOUR ESSENTIAL AREAS WERE
IDENTIFIED TO MAP OUT THE GOALS OF THE PLAN AND ARTICULATE ITS PATH.
THE CFA MISSION STATEMENT
To be the recognized authority on
franchising in Canada representing
over 700 franchise brands as their
indispensable resource by:
➜
ENHANCING AND PROTECTING OUR INDUSTRY THROUGH ADVOCACY
➜
BEING THE PREMIER VEHICLE FOR LEAD GENERATION
➜
EING THE BEST SOURCE FOR INFORMATION
B
AND EDUCATION ON FRANCHISING
➜
DELIVERING A COMPELLING MEMBER SAVINGS PROGRAM
Whether it is growing your system, protecting your
business environment, expanding your knowledge
to be the best you can be, or helping you and your
franchisees save money, CFA has been building
on its foundation of success in these areas. CFA’s
advocacy, business development, educational
and other programs are designed to support your
growth and ability to meet new challenges.
6
Over the past few years, CFA has strengthened
existing programs and introduced a number of new
initiatives to deliver value in these areas and help
you become even more successful.
This accomplishments report will outline some of
the many key member benefits and celebrate your
continued partnership with CFA.
C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A
TABLE OF CONTENTS
4
CHAIR’S MESSAGE
20
EDUCATION
5
PRESIDENT & CEO’S MESSAGE
22
CFA MEMBER SAVINGS PROGRAM
6
CFA MISSION
23
CFA AWARDS PROGRAM
8
SNAPSHOT OF FRANCHISING IN CANADA
24
THE ESSENTIALS OF MEMBERSHIP: AT A GLANCE
10
RECENT ACCOMPLISHMENTS
26
THANK YOU TO OUR ADVOCACY DONORS
12
FIVE COMMON FRANCHISING MYTHS
27
CFA BOARD OF DIRECTORS 2015–2016
13
CFA’S KEY MESSAGES ON FRANCHISING
28
CFA COMMITTEES
14
FRANCHISING FAST FACTS
30
THANK YOU CFA SPONSORS
15
CFA MEMBERSHIP SERVICES
32
CFA STAFF RESOURCES
16
CFA ADVOCACY AND GOVERNMENT RELATIONS
33
CFA ADVOCACY SUPPORT PLEDGE FORM
18
LEAD GENERATION PRODUCTS & SERVICES
34
CEO CONSULTATIONS
©2015, Canadian Franchise Association
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT
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SNAPSHOT OF FRANCHISING
IN CANADA
GROWTH OF FRANCHISE SECTORS
CFA MEMBERSHIP BY SECTOR
# OF FRANCHISES
IN 2011
IN 2015
34%
WHAT DOES
CFA’S MEMBERSHIP
LOOK LIKE?
2%
5%
38%
8%
8%
7%
Over
600
corporate members
Operating in over
50
439
558
A 4%
brands
CFA members
represent more than
40,000
franchised outlets
across Canada
8
354
440
24%
CONSUMER PRODUCTS
& SERVICES
330
388
18%
AUTOMOTIVE
65
61
-6%
BUSINESS TO BUSINESS
93
95
2%
RETAIL
88
89
1%
CHILDREN'S PRODUCTS
& SERVICES
62
71
15%
HOME-BASED
7
14
100%
B 8%
K 3%
C 11%
J 4%
CFA FRANCHISE SYSTEM
MEMBERS BY NUMBER OF YEARS
FRANCHISING IN CANADA
D 8%
different sectors
franchise systems, with
FOOD
FSS MEMBERSHIP BREAKDOWN
L 3%
GROWTH
E 6%
I 35%
F 10%
H 5%
> 25 years
23%
16 to 25 years
18%
11 to 15 years
16%
6 to 10 years
12%
1 to 5 years
24%
< 1 years
7%
G 3%
A ACCOUNTANTS
B ADVERTISING/GRAPHICS
C BANKS/FINANCIAL SERVICES
D BUSINESS AIDS & SERVICES
E COMPUTER/SOFTWARE/INTERNET MARKETING
F CONSULTING
G DEVELOPMENT
H INSURANCE
I LAWYERS
J OTHER (INCLUDES ADR, EDUCATION/TRAINING,
EXECUTIVE SEARCH, MEDICAL, SECURITY)
K PAYROLL
L PRINTERS
5-YEAR GROWTH OF
NEW CFA MEMBERS VS. NON-MEMBERS
Average Number of Units
25
By year 5, CFA members
typically have 166% more
franchises than non-members!
20
15
10
5
0
7%
Alberta
10%
Year 1
Year 3
Quebec
8%
Saskatchewan
Manitoba
2%
Year 5
THE UNIVERSE OF FRANCHISE BRANDS
IN CANADA BY TOTAL CANADIAN UNITS
(FRANCHISE & CORPORATE)
WHERE ARE CFA MEMBERS HEADQUARTERED?
British
Columbia
Average Growth of New CFA Members
Average Growth of Non-Members
1%
UNITS
PERCENTAGE
0 to 4
20%
5 to 15
18%
16 to 30
24%
31 to 50
10%
Atlantic
Canada
51 to 100
14%
2%
101 to 150
4%
151+
10%
Ontario
United States
7%
64%
WHAT'S CFA MEMBERSHIP MARKET
PENETRATION?
WHERE ARE CFA MEMBER FRANCHISE SYSTEMS OPERATING?
8%
0 to 4
26%
74%
22%
5 to 15
46%
54%
16 to 30
56%
44%
31 to 50
55%
45%
51 to 100
69%
31%
101 to 150
66%
34%
151+
62%
38%
20%
30%
60%
British
Columbia
Alberta
34%
34%
PEI
Quebec
88%
Saskatchewan
Manitoba
Ontario
35%
32%
Nova Scotia
New Brunswick
*Results add to more than 100% due to multiple responses.
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A NON-MEMBER
FRANCHISE
BRANDS
NL
Northern Canada
57%
CFA MEMBER
FRANCHISE
Units BRANDS
CFA members represent 44% of franchise brands
in Canada. 66% of those brands have over 51
units. Meanwhile, non-CFA franchisors represent
only 34% of the brands that have over 51 units.
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RECENT ACCOMPLISHMENTS
AS A CFA MEMBER, YOU CAN BENEFIT FROM NEARLY 50 YEARS OF KNOWLEDGE
AND EXPERIENCE. OUR MEMBERS ARE OUR FOCUS AND WE ARE ALWAYS LOOKING
FOR NEW WAYS TO HELP YOU INCREASE YOUR ODDS OF SUCCESS. WHETHER IT BE
SUCCESS BY GROWING YOUR SYSTEM, PROTECTING YOUR BUSINESS ENVIRONMENT,
OR BECOMING THE BEST FRANCHISOR YOU CAN BE, CFA’S BUSINESS DEVELOPMENT,
ADVOCACY, AND EDUCATIONAL PROGRAMS HELP YOU GROW, SUCCEED AND MEET
NEW CHALLENGES—ALL WITH THE SUPPORT OF A NATIONAL ASSOCIATION COMPRISED
OF AN INTERNATIONAL NETWORK OF LEADING FRANCHISORS AND EXPERT SUPPORT
SERVICE SUPPLIERS.
OVER THE PAST YEAR, CFA HAS ACCOMPLISHED A NUMBER OF THINGS TO HELP YOU
BECOME MORE SUCCESSFUL. HIGHLIGHTS INCLUDE:
CFA PROTECTED YOUR INTERESTS
individual court cases, the ruling in this particular
case regarding “implied obligation” raised
concerning issues that could potentially have had
far-reaching future impact on franchising not only
in Quebec but across Canada.
CFA advocates on your behalf to protect and
enhance the legal environment in which you do
business today and in the future.
n Potential British Columbia (BC) Franchise
Legislation: As BC explores potential franchise
legislation, CFA is influencing the discussion
and highlighting key issues of importance to
franchising through our ongoing consultation
with the BC Attorney General. While CFA does
not actively advocate for franchise legislation,
if legislation is introduced, we advocate on
your behalf for a uniform approach to franchise
legislation across the country, balanced with
best practices, and work to enhance the clarity,
practicality, and usefulness of any potential
legislation.
n
Temporary Foreign Workers Program (TFWP):
When the federal Minister of Employment
and the Minister of Immigration announced
extensive changes to the TFWP that would have
immediate and lasting effects on franchisees’
hiring practices, CFA advocated for responsible
modifications through consultations with
stakeholders to ensure a fuller understanding of
the impact that restrictive changes would have on
Canadian businesses.
n
Amendments to the Trademarks Act: When
n C anadian Small Business Finance Program
(CSBFP): CFA helped make CSBFP financing
more accessible and relevant to franchised
businesses through our ongoing work with
Industry Canada.
n Bertico vs. Dunkin’ Brands Canada Intervener
Status Application: CFA stood up for all franchise
systems in Canada through our Intervener Status
Application to the Quebec Court of Appeal on
the Bertico vs. Dunkin’ Brands Canada case.
While CFA does not typically become involved in
10
C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT amendments to the Trademarks Act eliminated
the requirement for demonstrated use of the
mark and allowed for “squatting” on trademarks,
CFA spoke out to protect you from increased
costs and efforts in registering and enforcing
your brands and trademarks. Our expressed
concerns were brought forward by opposition
parties as a point of debate of this Bill. While the
amendments to the act received Royal Assent,
the government has publicly stated that further
work is need to amend the regulations and as
such, the amendments to the Trademark Act will
not come into force until a future date.
CFA PROMOTED YOUR BUSINESSES
CFA expands your marketing reach and helps
demonstrate the value of your franchise opportunity
to prospective franchisees across the country in
print, online, and in person.
n
Reached over 170,000 prospective
franchisees: CFA helped you connect with over
170,000 prospective franchisees through our lead
generation programs (LookforaFranchise.ca, The
Franchise Show, FranchiseCanada publications,
and FranchiseE-news). As your one-stop lead
generation provider, CFA offers you a full suite
of business development opportunities to power
your stream of leads.
n The Franchise Show in Calgary: At your
request, we extended your reach into the
Prairie Provinces through our expansion of The
Franchise Show into Calgary.
you to connect with prospective franchisees
in every market through our new Franchise
Recruitment Webinars.
n FranchiseCanada Advertorial Section: We
empowered you to tell your franchise story the
way you want it told through our advertorial
section in every issue of FranchiseCanada. CFA
works to get your messages out to prospective
franchisees through special promotions on
newsstands across the country and into every Air
Canada Maple Leaf Lounge around the globe.
CFA PROVIDED YOU WITH NEW RESOURCES TO
BECOME BETTER FRANCHISORS
CFA helps you do your job better through time- and
money-saving resources, professional development,
and best practice information.
n
Zor-to-Zor Franchise Mentor Program: CFA
introduced a mentorship program that gives you
a franchise coach in your corner. These powerful
peer-to-peer learning opportunities allow you to
learn from one another’s experience in a one-onone consultative way.
exclusive savings through the collective power of
CFA’s 600+ corporate members and over 40,000
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A n
Year-round Webinar Programming: We
expanded our line-up of educational webinars to
28 new seminars so you can get franchise-specific
professional development without ever leaving
your office and it is quickly becoming an essential
learning resource for our members.
We take pride in these achievements and we are
excited about what the future holds. Motivated by
a strong sense of purpose and direction for what
is still to come, the commitment and drive of the
CFA team—Board of Directors and staff—will ensure
that we are ready to meet any challenges that may
emerge and that we continue to achieve success for
you, our members, and for franchising in Canada.
CFA is at the centre of shaping the environment of
franchising in Canada. We are a powerful ally. Let’s
deepen and strengthen our relationship as we work
together to build on past successes and look towards
the future. Because you, our members, are at the
heart of everything we do.
n
Franchise Recruitment Webinars: We enabled
n
CFA Member Savings Program: You can enjoy
member franchisees in CFA’s Member Savings
Program. Each offering is curated by CFA and
tailored for franchised businesses.
YOUR
STRONGEST LINK
One of the benefits of your CFA membership
is the credibility of being aligned with CFA: the
recognized authoritative voice of franchising
in Canada. The CFA Member Logo signifies
professionalism, high standards, and a
commitment to excellence in franchising. It is
one of the tools we provide that you can use
to communicate your association with CFA
and it can be used on all of your promotional/
recruitment materials and websites.
The logo file is available in English or French,
in black and white or colour, and for web or
print. You can download the CFA Member
logo in the CFA Members Only Area of the
CFA website (www.cfa.ca).
11
Myth: Franchisees are essentially employees of franchisors
Fact: Franchisees are small business owners. While franchisees and
franchisors have the same goal of creating success for the franchise
system, they work cooperatively but independently toward
this goal. The franchisor usually provides training, support, and
operational guidelines to ensure consistency; however, franchisees
are responsible for the daily operations, decisions, employee hiring
and management, and, ultimately, success of their business.
Myth: Franchising is all big business
Fact: Franchisees are small business
owners who have invested in local
communities and support their local
economies.
Though
a
franchise
system may be regional, national, or
international in scope, the success
and growth of a system is driven by its
network of small businesses operated
by local franchisees in each market.
THE
FACTS
BEHIND
Myth: Franchisors will accept anyone who
shows up with a cheque as a franchisee
Fact: Joining a franchise system is an important
decision that should be well thought out by
both the franchisor and franchisee. Franchisees
invest not only their money but also their time
and effort. Similarly, franchisors want to ensure
the continued success of the system by bringing
the right people on board as franchisees. There
should be a due diligence process on both sides
to help confirm that investing in a franchise
location with a specific system would be a
prudent decision for all involved.
FIVE COMMON
Myth: Franchises are limited to ‘fast food’ restaurants
Fact: Any business concept that can be exactly replicated in
a new location can grow using the franchise business model.
While many people may first think of food service when
they think about franchising, the reality is that franchises can
be found in just about every industry and business sector.
Canadian Franchise Association membership includes nearly
50 different franchise categories – from automotive to retail
to home-based businesses.
FRANCHISING
MYTHS
Myth: Investing in a franchise means buying a business
Fact: When a franchisee invests in a franchise, what he or she receives is the licence to operate
a business under the brand name of the franchise system, including associated trademarks
and operating processes, for a specified period of time. The franchisee needs to adhere to the
standards, procedures, and guidelines set out by the franchisor. (These will be outlined in the
franchise agreement contract.) The franchisee is responsible for the day-to-day operations of the
business and for driving revenue and profitability.
12
CFA’S KEY MESSAGES
ON FRANCHISING
FRANCHISING PLAYS AN IMPORTANT ROLE IN THE LIVES OF CANADIANS AND THE
CANADIAN ECONOMY. WHEN THE CANADIAN FRANCHISE ASSOCIATION REACHES
OUT TO AND WORKS WITH GOVERNMENT AND MEDIA, AS PART OF CFA’S ADVOCACY
PROGRAM, THESE ARE JUST SOME OF THE KEY MESSAGES CFA USES TO EXPLAIN HOW
FRANCHISING POSITIVELY IMPACTS PEOPLE AND COMMUNITIES ACROSS THE COUNTRY.
FRANCHISING OFFERS IMPORTANT BUSINESS,
CAREER, AND EMPLOYMENT OPPORTUNITIES
FRANCHISEES ARE COMMUNITY-FOCUSED JOB
CREATORS
Franchising provides an opportunity for a wide
range of individuals – those looking to start a career,
change careers, follow their passion, become a
business owner, and more. The franchise business
model is particularly valuable to new Canadians who
want to operate their own business with the support
of an established brand.
Franchisees are small-business owners and are
invested in the local area, providing jobs and
opportunities for those who live close by. Many
franchisees are active in their communities – for
example, they may join local business associations,
sponsor sports teams and other community groups,
and support local charities.
FRANCHISING HELPS OUR ENTREPRENEURS FIND
SUCCESS THROUGH BUSINESS OWNERSHIP
FRANCHISING PROVIDES DIRECT AND INDIRECT
ECONOMIC BENEFITS IN COMMUNITIES
Franchisees are entrepreneurs and small business
owners. For those who want to own their own
business, franchising can offer a lower-risk route
to this goal. Franchisees get brand recognition,
established processes, and a tried-and-true system
by which they operate their business. Franchisors
are able to grow their business’ points of sale and
market share by partnering with entrepreneurs in
local markets.
Every time a new franchise location opens, it
creates a positive economic ripple effect in its
local community, including new employment
opportunities, the purchase of the materials, goods,
and services required to operate the business, and
the tax base that it creates.
FRANCHISEES ARE INVESTING IN THE
CANADIAN ECONOMY
Unlike large, corporate ownership-based chains
where money spent in one community may
ultimately end up in another city, province or even
country, the bulk of the money spent at a franchise
location remains in its community and invested in
the local area.
FRANCHISE REVENUE STARTS LOCAL AND
STAYS LOCAL
When franchisees make the decision to start a
business and invest in a franchise, they are investing
in the Canadian economy. Because franchisees
invest their financial resources, along with their hard
work, time, and talent, they have a vested interest in
ensuring the success of their location.
13
FRANCHISING FAST FACTS
The Canadian franchise
industry generates
approximately
$68 billion
every year
Over 1 million
Canadians
–approximately
1 out of every 14
W O R K I N G
CANADIANS
– are directly or indirectly
employed by the franchise industry
The advantage of
being a franchisee
Franchisees are
independent
business people
and have significant
control over the
success
of their businesses
it creates new jobs
Individual investments
can range from under
$10,000 to over $1,000,000
There are over
,000
78
franchise units
across Canada
Franchising is more than food –
over 60% of franchises can be
found in non-food sectors and industries
There are an
Most prospective franchisees
1,300
be in business for themselves
estimated
franchise
Every time a new
franchise opens,
includes working a business that already
has a proven business format, a successful
track record, and a recognized brand
brands
operating
in Canada
explore franchising as a way to
but not by themselves
Any business that can be
exactly replicated
can be a franchise
Franchise fees can range from under $5,000 to over $75,000
Franchising is a thriving and wide-ranging business sector in Canada. The Canadian
Franchise Association (CFA) is the authoritative voice for franchising in Canada and
its members represent more than 600 brands in nearly 50 industries and over 40,000
franchised locations across the country.
14
CFA MEMBERSHIP SERVICES
CFA MEMBERSHIP IS BUILT AROUND THE PILLARS OF INDUSTRY CREDIBILITY, LEAD
GENERATION, ADVOCACY, EDUCATION, AND MEMBER SAVINGS. ALL THESE BENEFITS
OF CFA MEMBERSHIP FIND THEIR ROOTS IN THE IDEA THAT TOGETHER WE ARE
STRONGER, AS ONE UNIFIED VOICE WE ARE MORE POWERFUL.
STRATEGIC IMPERATIVE: BEING AN INDISPENSABLE
RESOURCE FOR OVER 700 FRANCHISE SYSTEM MEMBERS
A focus on excellence in franchising, keeping members
apprised of developments in franchising and the business
landscape, putting members in a prime position to tell their
story to prospective franchisees, pro-actively working to
foster relationships with key government officials, offering
unparalleled learning and networking opportunities, and
access to an exclusive saving program are all part of your
membership package.
CFA membership grew from 494 brands in 2013 to 532 in
2014. We will be creating Regional Marketing Committees
to help CFA membership grow and, in turn, add strength to
our collective voice. As always, members are encouraged
to refer other companies to join CFA and experience all the
benefits of membership.
WHAT MEMBERS EXPECT OF CFA
Advocacy and lobbying
to government
37
38
Providing lead generation
17
General public education and
awareness about franchising
11
10
Providing access to
research and resources
to help the industry
11
6
Acting as a forum for industry
professionals (networking)
7
Keep members informed to
help them to stay on top of
trends and issues
5
Improve standards and
encourage excellence
5
Providing the national
convention
Regulatory role
overseeing franchises
3
0
0
19
12
9
6
Primary Contact (N=108)
Other Contact (N=69)
1
10
15
2.Members expect CFA to attract quality
franchisee prospects through its lead
generation products and programs and
CFA is delivering an expanded line-up
of its popular tradeshows, new postshow webinars, an enhanced online
interactive directory, new magazine
advertorial features and more.
3.Members expect CFA to increase
awareness of and education on
franchising, both in the general
public and in the industry, and CFA is
delivering with an expanded schedule
of learning webinars networking
opportunities like National Convention
for franchise professionals, and an everexpanding slate of resources for those
interesting in getting into franchising.
4.Members expect CFA to keep them
on top of trends and issues in the
industry and CFA is delivering through
a range of communications vehicles,
from the monthly member e-newsletter
e-NewsWorthy to the quarterly member
magazine FranchiseVoice to the Member
Bulletins that convey urgent news and
action items.
5
5
1.CFA members expect their association
to be the voice for franchising in Canada
and CFA is delivering a comprehensive
advocacy program comprising both
proactive relationship-building and
consultations and reactive response
to new and proposed legislation and
regulations.
20
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A 25
30
35
40(%)
5.CFA members expect their association
to encourage excellence and CFA
delivers with its Code of Ethics and a
robust and prestigious Awards Program.
15
CFA ADVOCACY AND
GOVERNMENT RELATIONS
DEMONSTRATING THE POWER OF CFA’S VOICE
Franchise systems come in all shapes and sizes
and in almost every sector from food service to
senior care. What connects this diverse crosssection of business is the franchise business model.
All franchise systems are impacted if the legal and
legislative environment becomes hostile to franchising.
As Canada’s only national trade association
for franchising – representing nearly half of all
franchised brands and more than half of all
franchisees in Canada – CFA is the authoritative
voice of franchising and is uniquely positioned to
advocate on your behalf to protect your franchise
system and foster an environment in which your
businesses can flourish.
Our most recent membership surveys ranks
representing and protecting your interests
through advocacy a number one priority. CFA has
identified policy priorities and has put into place a
comprehensive advocacy and government relations
plan with the assistance of our Government Relations
(GR) Committee and Legal & Legislative Affairs
Committee (L&LAC). We have influenced discussions
and decisions on legislation impacting franchised
businesses in Canada. And we are pro-actively
fostering relationships with government officials,
providing them with insight into the importance
and scope of franchising in Canada, as well as a
better understanding of the franchise business
model and independent nature of the franchisorfranchisee relationship.Instead of merely reacting to
government actions and decisions, CFA‘s advocacy
and government relations efforts proactively build
relationships with policy and legislative decisionmakers and government officials.
CFA’s advocacy agenda is moving forward… and we
are gaining tremendous momentum.
16
ADVOCACY AND GOVERNMENT RELATIONS PLAN
IN ACTION
Historically, CFA’s advocacy agenda has generally
been to work with government on franchise-specific
legislation. While this is an area in which CFA is
uniquely positioned to contribute, this is not the only
type of legislation that impacts franchising. We can
not only guide franchise-specific legislation but also
safeguard against the indirect threats caused by
policy makers who do not consider or misunderstand
the impact their decisions have on franchising.
Franchising is increasingly referenced in legislation
and government policies. CFA is learning that there is
a general lack of understanding about the franchise
business model, its importance to the economic
health of Canada, and what can help or hinder
franchising when it comes to policies and legislation.
CFA’s advocacy and government relations plan
focuses on pro-actively educating all levels of
government about franchising’s contributions so that
they are fully aware and informed when considering
policy decisions or changes that may have an impact
on franchised businesses in Canada.
To assist in this, we have compiled statistics and data
about franchising, developed key messages and
franchise educational materials for governments,
and conducted an in-depth analysis of existing
franchise legislation.
INFLUENCING PROPOSED FRANCHISE LEGISLATION
IN BRITISH COLUMBIA (BC)
As a matter of policy, CFA does not advocate for
franchise legislation. However, if legislation is
introduced, CFA advocates for a uniform approach
to franchise legislation across the country, balanced
with best practices. When the BC government
announced it plans to propose franchise legislation,
CFA was there from the beginning
to influence discussions and
decisions. CFA consulted with the
British Columbia Law Institute on
their report and recommendations
to the government and CFA met
directly with The Honourable
Suzanne Anton, BC Minister of
Justice and Attorney General
for a general discussion about
franchising and the importance
of franchising to the economy.
We also put forward several
recommendations to the potential
legislation. While BC franchise
legislation is still being considered,
CFA continues to maintain ongoing
communications with the office
of the Attorney General and is
working to enhance the clarity,
practicality, and usefulness of the
legislation.
provincial budgets have resulted
in a number of in-person meetings
and communications, including
the Finance Minister of Manitoba.
We invited targeted politicians
to CFA National Convention,
resulting in greeting letters from
the Prime Minister, the Premier of
Ontario, and acceptances from
the Minister of Labour, the MPP of
Niagara Falls, as well as the Mayor
of Niagara Falls. These are just the
start of CFA’s relationship-building
meetings with government and
these activities will all lead up to
our 2016 CFA National Convention
in Ottawa. This event will serve
as a “flagship” event for franchise
advocacy and will strengthen our
relationship with politicians and
government officials.
GAINING THE ATTENTION OF
GOVERNMENTS AT ALL LEVELS
In 2014, we have seen increasing
threats and dangers to franchising.
We need to look no further than
the United States where the
National Labor Relations Board’s
directional decision on ‘joint
employer status’ challenges
the essence of the franchisorfranchisee relationship. In Canada,
we are already hearing instances
where government agencies are
looking at whether a franchisor
can be deemed a co-employer of a
franchisee’s employees.
For our advocacy work to be most
effective, CFA needs to be the first
contact governments consult when
the word franchising comes into
their purview. To achieve this, CFA’s
government relations activities have
focused on building relationships
with targeted government decisionmakers through in-person meetings
and constant communications.
Through these relationships, CFA
educates about the importance of
franchising’s contributions to the
Canadian economy and highlights
the critical importance of protecting
the franchise business model and
the independent nature of the
franchisor-franchisee relationship.
CFA arranged a number of inperson meetings in Ottawa with
key government representatives,
including the Office of the Prime
Minister. Our policy position letters
and consultation requests on
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A If CFA does not address these
threats on your behalf, who will? If
you were to face these challenges
alone, the cost you would bear
would be prohibitive.
Our history has taught us that we
are stronger together – we are
most effective when we speak and
act in unison. As a collective group,
we have a far greater impact for
much less cost to each franchise.
Through CFA advocacy, the unified
voice of our members is powerful.
RECENT MEETINGS WITH
GOVERNMENT OFFICIALS
Matt Boudreau, Policy Advisor,
Office of the Associate Minister of
Health and Long-Term Care (Ontario)
James Rajotte, MP (Edmonton –
Leduc, Alberta),Chair of Standing
Committee of Finance,
Conservative Party of Canada
Peggy Nash, MP (Parkdale – High
Park, Ontario), Critic of Industry,
New Democratic Party of Canada
John McCallum, MP (Markham
– Unionville, Ontario), Critic of
Immigration, Liberal Party of Canada
Dean Allison, MP (Niagara West –
Glanbrook, Ontario),
Chair of House of Commons Liaison
Committee / Chair of Standing
Committee on Foreign Affairs &
International Development,
Judy Sgro, MP (York West, Ontario),
Critic of Industry,
Liberal Party of Canada
Cynthia Tran, Advisor,
Stakeholder Relations and Outreach,
Office of the Prime Minister
Jesse Rosenberg,
Senior Policy Advisor, Office of the
Minister of Labour (Ontario)
Hon. Greg Dewar,
Minister of Finance (Manitoba),
New Democratic Party of Manitoba
Scott Brison, MP (Kings – Hants,
Nova Scotia), Critic of Finance,
Liberal Party of Canada
Hon. Suzanne Anton,
Minister of Justice and Attorney
General of British Columbia,
Liberal Party of British Columbia
2015 CFA NATIONAL
CONVENTION ATTENDEES*:
Hon. K. Kellie Leitch,
Minister of Labour and Minister of
Status of Women (Canada),
Wayne Gates, MPP
(Niagara Falls, Ontario),
New Democratic Party of Ontario
Mayor Jim Diodati,
Mayor of Niagara Falls
*Attendance confirmed at time of print
17
LEAD GENERATION
PRODUCTS & SERVICES
CFA IS COMMITTED TO BEING A ONE-STOP PROVIDER FOR QUALITY LEAD GENERATION
FOR MEMBERS. WHETHER IT IS ONLINE, IN PRINT, OR IN PERSON, CFA IS CONNECTING
YOU TO QUALITY FRANCHISEE LEADS FROM ACROSS CANADA.
STRATEGIC IMPERATIVE: BEING THE PREMIER VEHICLE FOR LEAD GENERATION
ONLINE: Our web strategy has grown in recent
years, encompassing not only lead generation,
but also education for prospective franchisees.
To this end, we introduced LookforaFranchise.ca,
CFA’s official online directory, to direct prospective
franchisees to resources and, ultimately, to member
franchise systems. The customer-centric approach
of this award-winning website combines a custom
search function, interactive features like video, and
a ‘Profile Builder’ function that allows prospective
franchisees to easily contact franchise systems and
access exclusive content.
CFA’s web lead generation presence is supported by
a marketing and communications strategy designed
to drive leads to LookforaFranchise.ca and other
CFA lead generating properties.
SNAPSHOT OF PROSPECTIVE FRANCHISEES TODAY
First learned about franchising online. (39%)
Is looking to invest in 12 to 24 months. (30%)
Has $100,000 to $300,000 to invest. (29%)
Is between 25 and 44 years old. (58%)
Is a college/university graduate. (62%)
Male
70%
Female
30%
Spends 1-2 hours per week investigating
franchise opportunities. (32%)
18
PRINT: CFA’s award-winning consumer magazine,
FranchiseCanada, continues to connect with readers
across the country. The title was selected to appear
in Air Canada Lounges in Canada and around
the world. This prestigious program allows select
publications to be available to travellers in these
spaces and FranchiseCanada is the only franchise
publication to be accepted.
10 STEPS TO
FIND YOUR FIT
HOW MUCH $$$
CAN YOU MAKE?
HOT BRANDS, SUCCESS
SECRETS & MORE…
A TO Z GUIDE
TO FRANCHISING
SMALL BUSINESS
SUCCESS STORIES
BONUS: SPECIAL
CASUAL DINING FOCUS
LookforaFranchise.ca
LookforaFranchise.ca
YOUR COMPLETE SOURCE GUIDE TO FRANCHISING IN CANADA
PUBLISHED BY
PUBLISHED BY
www.CFA.ca
www.CFA.ca
OVER 1,300 LISTINGS INSIDE
YOUR MOST TRUSTED FRANCHISE RESOURCE
BUILDING A
BEAUTY EMPIRE
HOW KRISTEN WOOD AND THE TEN SPOT
ARE TAKING OVER, ONE LOCATION AT A TIME
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batteriesexpert.com
DIRECTORY 2015
BROUGHT TO YOU BY THE CANADIAN FRANCHISE ASSOCIATION,
THE AUTHORITATIVE VOICE OF FRANCHISING IN CANADA
IN PERSON: The Franchise Show continues to
attract thousands of prospective franchisees
to events in Toronto (February and October),
Vancouver, Montreal, and, new this year, Calgary.
Also new, The Franchise Show received an updated
and rebranded look in all host cities as well as a
mobile show guide that attendees could download
to their device to access information on the event,
exhibitors, seminars and sessions. Post-show
Recruitment Webinars were added as a way for
exhibitors to connect with prospective franchisees
after the show and help them learn more about
specific franchise opportunities.
SCAN THIS QR CODE
06
0
74470
94981
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Display in business until Jun. 30, 2015
batteriesexpert.com
In addition to a fresh streamlined design,
FranchiseCanada has added a new focused
advertorial section in each issue, which allows
member franchise systems to tell their brand stories
to readers in their own words. Exclusive online
content, available only to those who build their
profiles on LookforaFranchise.ca, a digital version
and a focused magazine micro-site continue to build
connections between the print magazine and online
lead generation.
WHEN ARE THEY LOOKING
TO INVEST?
Each year, thousands of attendees attend The Franchise Show
events in four cities across Canada.
WHAT’S THEIR AGE RANGE?
WHAT SECTORS ARE THEY
LOOKING AT?
18-24
5%
Now
18%
Food
42%
25-34
25%
6 Months24%
Home-based
16%
35-44
33%
1-2 Years30%
Other
8%
45-49
15%
3-4 Years6%
Retail
2
1%
50+
22%
5+ Years4%
Services
30%
WHAT IS THEIR HIGHEST LEVEL
Unsure
18%
*Results may not add to 100% due to
HOW MUCH DO THEY HAVE
TO INVEST?
OF EDUCATION?
multiple responses.
High School10%
WHAT DO PROSPECTIVE
College/University
62%
FRANCHISEES CONSIDER MOST
Graduate Degree (and higher)28%
$500 - $10,00013%
$10,000 - $50,00020%
WHAT ARE THE TOP 3 REASONS FOR
$50,000 - $100,00024%
EXPLORING FRANCHISING?
$100,000 - $300,00029%
Be your own boss35%
$300,000 - $500,0009%
Change careers19%
$500,000+
5%
Start my career
10%
IMPORTANT WHEN EVALUATING A
FRANCHISE OPPORTUNITY?
Brand recognition
28%
Investment level 27%
Support/training
26%
Concept
19%
Source: The Franchise Show attendee registration & surveys, LookforaFranchise.ca information request data.
19
EDUCATION
CFA IS COMMITTED TO DELIVERING MORE AND BETTER EDUCATIONAL RESOURCES
FOR OUR MEMBERS ONLINE, IN PERSON, AND IN PRINT, AS AN INDISPENSABLE
EDUCATION AND ORGANIZATIONAL DEVELOPMENT RESOURCE FOR BOTH EMERGING
AND MATURE CFA BRANDS.
STRATEGIC IMPERATIVE:
BEING THE BEST SOURCE FOR EDUCATION AND
INFORMATION ON FRANCHISING
Our new-look corporate website, www.cfa.ca, is
the hub for all the information and resources CFA
offers its members. From the expanded yearround webinar program and online resources
to information about live events and advocacy
initiatives, cfa.ca and the expanded Members
Only Area makes it your one-stop-shop for the
resources you need. A new advanced search tool
lets you search archived articles, tutorials, white
papers and other information quickly and easily by
topic or key words.
One of the key strengths of CFA in the education
arena is the potential for peer-to-peer learning.
We will continue to maintain and grow our current
successful educational and networking offerings,
including CFA National Convention, Franchise
Law Day, and FranchiseVoice Member Magazine.
The success of the new CFA mentorship program
and continued popularity of live events and their
networking opportunities speak to the educational
and professional development benefits of your
participation with CFA. As well, CFA’s memberfocused publication, Franchise Voice, was expanded
from a newsletter to its new edition as a full-fledged
member magazine to better provide even more
value and information.
As we go forward, CFA’s Education Advisory
Committee and event-specific committees are
dedicated to improving existing programs and
events and introducing new initiatives to help make
education engaging and accessible for members
everywhere.
ZOR-2-ZOR: FRANCHISE COACH IN YOUR CORNER
To help emerging franchise system members
benefit from the collective wisdom and
experience of CFA’s membership, CFA offers
Zor-2-Zor: Franchise Coach in Your Corner,
a franchise mentoring program. Program
participants will be partnered with an established
franchisor, who will provide personalized
mentoring, guidance, consultation, and support
to address the participant’s self-identified
challenges and concerns.
The Zor-2-Zor: Franchise Coach in Your Corner,
franchise mentoring program, was launched at
20
the 2014 CFA National Convention as a way to
provide CFA members with an engaging new
educational opportunity and member value at no
additional cost.
Available to CFA members entering their second
consecutive year of membership (or who have
joined on the two-year introductory membership
bundle), the CFA franchise mentor program is
an exclusive opportunity for new and emerging
franchisors to learn best practices and strategies
for success through personalized mentoring and
support directly from established CFA member
franchise systems.
Since its launch in 2014, Zor-2-Zor has matched up
15 pairs of mentors and mentees.
CFA NATIONAL CONVENTION RECEIVES AN OVERALL
SATISFACTION RATE OF 80% AMONGST ATTENDEES.
WHO ATTENDS THE CFA NATIONAL CONVENTION?
Over 550 Delegates Attended
The 2014 CFA National Convention.
F
G
A
A CEO/PRESIDENT, COO, CFO, CAO, CMO�� 27%
B E XECUTIVE VICE PRESIDENT / SENIOR VICE PRESIDENT /
VICE PRESIDENT / ASSOCIATE VICE PRESIDENT��13%
E
C MANAGER / FRANCHISE DEVELOPER��13%
D OTHER (ASSOCIATE, SPECIALIST, COORDINATOR, ETC.)�� 17%
E GENERAL MANAGER / DIRECTOR��15%
B
D
C
F PARTNER�� 12%
G FRANCHISEE�� 3%
OVER 50
SPEAKERS & PRESENTERS WHO ARE INDUSTRY
EXPERTS & SPECIALISTS IN THEIR FIELDS.
100+
HOURS OF EDUCATIONAL CONTENT
DELIVERED OVER THREE DAYS.
HERE’S WHAT SOME OF THEM ARE SAYING ABOUT THE VALUE OF THE ZOR-2-ZOR PROGRAM:
MENTEE:
KRISTEN WOOD,
THE TEN SPOT
MENTEE:
KIM WATT-SENNER,
EVERYTHING ORGANIZED
Why did you apply for the Zor-2-Zor program?
Why is this initiative important to you?
Why did you apply for the Zor-2-Zor program?
Why is this initiative important to you?
“Since starting up the franchising arm of the
business, I’ve realized quickly that there are
many things I don’t know. Meaning it’s not
until I’m faced with a challenge or have made
a mistake that I recognize that area as a blind
spot. To be able to get advice and guidance from
more established franchisors that have paved
the way and learned from their own hindsight is
invaluable to me.”
“This was important to me because as a new
franchisor I found myself ‘spinning’ with certain
aspects of my business due to the fact I had not
had any franchise experience in my lifetime. This
has become important to me as it has given me
a chance to bounce ideas off my mentor that I
may have taken on myself, when in reality it may
not have been the wisest choice. He has certainly
saved me thousands of dollars, time, and,
ultimately, stress.”
21
STRATEGIC IMPERATIVE: DELIVERING A
COMPELLING MEMBER SAVINGS PROGRAM
The CFA Member Savings Program (MSP) was
developed as a time- and money-saving benefit that
franchisors can extend to their franchisees. Through
the collective strength of CFA’s 600+ members
and their franchisees, CFA is able to negotiate
extraordinary discounts on essential business
products and services that every franchise needs. The
MSP fills the need for franchisors and their franchisees
to access lower costs on key services, which is made
possible through the power of group buying.
The Member Savings Program officially launched
at the 2014 CFA National Convention and currently
boasts 13 offers, with more added on an ongoing
basis. CFA’s group purchasing program was created
to provide CFA members access to ongoing savings
on day-to-day business expenses to help offset their
annual CFA membership dues.
The MSP provides CFA members with a tangible
membership benefit which they can pass along
to their franchisees: the opportunity for their
franchisees to save money on their bottom line and
increase their individual profitability.
A redesigned microsite for the MSP has been
developed and will be launched imminently to
enhance online access to the program. The MSP
microsite will utilize the new Member Savings
Program Privilege Card which will provide each MSP
user with a personalized login for the program. Each
CFA member contact (including franchisees) will be
assigned a Member Savings Program Privilege Card
to facilitate their access to all the offers available
through the MSP.
To help drive this program, CFA has reached out
to member franchisors with marketing efforts to
help promote MSP savings to their franchisees. CFA
offers customized branded brochures which can
be distributed by the franchisor or which CFA will
distribute on their behalf to their franchisees.
Also, on request, CFA provides franchisor members
with a version of the MSP logo, which can be used to
create a hyperlink to the MSP login from their own
website providing franchisees easier direct access to
MSP savings.
Companies offering savings to CFA members through the CFA Member Savings Program include:
… and more to be announced soon.
For full details, visit www.membersavingsprogram.ca
22
CFA AWARDS PROGRAM
THROUGH ITS AWARDS PROGRAM, CFA IS PROUD TO HONOUR ITS MEMBERS FOR THEIR
ACHIEVEMENTS. RECIPIENTS OF ALL CFA AWARDS ARE ANNOUNCED AND CELEBRATED
EACH SPRING AT THE CFA NATIONAL CONVENTION.
CFA AWARDS OF EXCELLENCE IN FRANCHISING
FRANCHISEES’ CHOICE
The CFA Awards of
Excellence program
recognizes excellence in
franchise operations and
celebrates the mutually-rewarding relationship
between a franchise system and its franchisees. The
Awards are the pinnacle of franchise achievement in
Canada and are the highest recognition a franchise
system can receive from the CFA.
Recipients of this designation are
participants that have achieved a
score that exceeds the benchmark
established by CFA. All recipients
of this designation are recognized
as franchises with solid rankings
in franchisee satisfaction. Special
honours are bestowed on companies
that receive the designation over
five or more consecutive years. This year marks the
fifth year of the Franchisees’ Choice designation
and 15 of the 2015 recipients will be receiving this
significant designation for an impressive fifth time.
These companies receive a special five-year logo
to display, showing a consistent, positive response
from their franchisees.
Franchise brands compete each year for these
Awards through an independent process that
evaluates the calibre and strength of their franchisee
relationships. The Awards are presented annually
to franchise systems that have demonstrated a
dedication to superior franchisee relations, team
work and communications.
CFA AWARDS OF EXCELLENCE BENCHMARKING REPORT
Participants in the CFA Awards of Excellence in Franchising program can opt to receive a benchmarking
report based on the results of the Awards surveys completed by both the franchisees and franchisor.
The benchmarking report generated by the program provides the average franchisee responses for the
participating system, plus the aggregated responses from all franchisees in the same category and the
responses from all franchisees in all categories.
The report provides significant added value, especially to those who participate every year, to track
franchisee response and satisfaction.
CFA RECOGNITION AWARDS
Each year, the Canadian Franchise Association pays tribute to individuals and franchise
systems for their outstanding achievements and contributions to the Canadian franchise
community and for their commitment and contributions to philanthropic endeavours.
HALL OF FAME AWARD – exceptional performance
and leadership by a franchise company over a
significant period of time.
OUTSTANDING CORPORATE CITIZEN AWARD –
philanthropic innovation, support and impact to the
community.
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A LIFETIME ACHIEVEMENT AWARD – exceptional
achievement and contribution to franchising.
VINCE NICHOLS MEMORIAL AWARD for
VOLUNTEER LEADERSHIP – entrepreneurial spirit
and dedication as a volunteer, particularly with CFA.
23
THE ESSENTIALS OF
MEMBERSHIP: AT A GLANCE
www.CFA ca
ADVOCACY & GOVERNMENT RELATIONS
As the recognized authority on Canadian
franchising, CFA works with all levels of
government and advocates on behalf of
franchisors and franchisees in Canada
to enhance and protect the franchise
business model.
WWW.CFA.CA offers a wealth of
franchise educational and best practice
resources including events, webinars,
white papers, articles, and more.
CFA NATIONAL CONVENTION is a threeday annual event filled with learning,
networking, and the latest resources to
help your business succeed.
CFA AWARDS OF EXCELLENCE IN
FRANCHISING is the ultimate prize in
Canadian franchising. Open exclusively
to CFA members, the awards recognize
excellence in franchise operations.
FRANCHISEES’ CHOICE DESIGNATION
The Franchisees’ Choice designation,
presented annually by the Canadian
Franchise Association (CFA), is awarded
to CFA member franchise systems
for their solid rankings in franchisee
satisfaction.
The CFA MILITARY VETERANS PROGRAM
helps military personnel transition to
civilian life through ownership and
employment opportunities with member
franchises.
STAYING INFORMED
CFA HAS MANY WAYS – IN PRINT, ONLINE,
AND THROUGH EMAIL – TO KEEP YOU
UP-TO-DATE WITH WHAT’S HAPPENING
IN YOUR ASSOCIATION AND YOUR
INDUSTRY AS AN EXCLUSIVE BENEFIT OF
YOUR MEMBERSHIP.
24
www.CFA ca
CFA MEMBERS ONLY AREA
A password-protected area
exclusively for members to
access essential information,
resources, tools, programs, blog
posts, and communications.
C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT E-NEWSWORTHY
CFA e-Newsworthy is a monthly
e-publication designed to work
in tandem with FranchiseVoice
to keep members apprised of
news and developments at CFA.
FRANCHISECANADA MAGAZINE &
ANNUAL DIRECTORY are award-winning
national newsstand publications designed
to engage and inform prospective
franchisees and franchisors about specific
franchise opportunities and the franchise
business model.
THE FRANCHISE SHOW is our exclusive,
franchise-only tradeshow bringing in
thousands of attendees annually. That’s a
lot of prospective franchisees – your target
market.
LOOKFORAFRANCHISE.CA, CFA’s awardwinning official online franchise directory,
puts your brand in front of qualified
franchisee leads.
EDUCATIONAL EVENTS
The CFA delivers leading-edge seminars
on franchise best practices nationally,
regionally, and online via webinar.
HOW TO FRANCHISE YOUR BUSINESS
Led by a panel of experts, this full day
seminar offers a step-by-step guide to
building a strong franchise system.
CFA FRANCHISE LAW DAY is designed
to help franchisors understand what they
need to know to protect their businesses.
ZOR-2-ZOR: FRANCHISE COACH IN
YOUR CORNER is a franchise mentoring
program that partners emerging
franchisors with an established franchisor,
who will provide personalized mentoring,
guidance, consultation, and support to
address the participant’s self-identified
challenges and concerns.
At CFA, we’re committed to helping our
members grow their businesses and
become more profitable. That’s why
we’ve negotiated generous discounts for
CFA members and their franchisees on
essential products and services through
an exclusive Member Savings Program.
Ombudsman
PROGRAM
OMBUDSMAN PROGRAM
The CFA Ombudsman Program facilitates
the resolution of franchise complaints and
problems. Any franchisee or franchisor
operating in Canada can contract the
Ombudsman if they wish to discuss an
issue or concern regarding a franchise
relationship with a neutral, objective
person, free of charge.
FRANCHISEE-NEWS
CFA’s bi-weekly e-newsletter for
prospective franchisees keeps
readers informed about the
latest franchise opportunities,
events and news in Canada.
MEMBER BULLETINS
Member Bulletins provide
timely updates with information
on important issues, including
legal and legislative, that may
affect your business
W W W.C FA .C A | W W W.LOOK FOR A F R A NC H I SE.C A OPPORTUNITY KNOCKS
alerts members to franchising
focused publicity opportunities
with media outlets as they arise.
THE FRANCHISEVOICE
CFA’s quarterly member
magazine features in-depth
articles on franchise industry
trends and best practices
(written by experts from CFA’s
membership) as well as the latest
news and happenings at CFA.
25
THANK YOU TO OUR
ADVOCACY
DONORS
MOVING THE ADVOCACY AGENDA FORWARD –
CFA ADVOCACY DONORS:
WITH YOUR HELP
CFA thanks advocacy donors for championing CFA’s advocacy program and helping us
drive our important advocacy agenda forward. From influencing the shape of proposed
franchise legislation to securing meetings with key government officials to recommend
changes to programs and policies that impact franchised businesses, your donations
help make our strong, pro-active advocacy program possible.
Judy Sgro, MP of York West, Ontario (centre)
meets with Erica Kelsey, CFA Director of
Government Relations (left) and John Wissent,
1st Vice Chair of the CFA Board of Directors, in
Ottawa about the importance of franchising to
Canada’s economy.
Hon. Greg Dewar, Manitoba’s Minister of Finance
(centre) meets with Lorraine McLachlan, CFA
President & CEO (left), and Erica Kelsey, CFA
Director of Government Relations (right), about
Manitoba’s provincial budget.
SUPPORT CFA ADVOCACY & GOVERNMENT RELATIONS
CFA is making great strides in our advocacy work but the resources needed to
be dedicated to pro-active advocacy and government relations is beginning to
stretch our limits.
CFA membership dues are among the lowest of the major national franchise
associations and across most strong trade associations in Canada. We want to
ensure that membership in CFA is accessible to all businesses in franchising but
our dues are currently not sufficient to ensure we have the resources to deliver the
advocacy message and the protection you, our members, need and expect.
We need your help and are asking all CFA members to contribute a minimum of
$1 per day – only $365 a year – to help support advocacy for franchising. Help us
protect your business and the legislative environment in which you do business.
Please, make your pledge today through the Advocacy Support Pledge form
on page 33.
26
C A N A DI A N F R A NC H I SE A S SOC I AT ION | 2015 ACCOMPLISHMENTS REPORT BeaverTails Canada Inc.
Bio Ped Franchising Inc.
Boston Pizza International
Charlwood International
Chatters Salon
Choice Hotels Canada
Comfort Keepers
Cora Franchise Group
EDO Japan
Expedia CruiseShipCenters
Famous Laffa
Fire-Alert Mobile Extinguishers
Good Earth Cafes
Great Canadian Dollar Store
Hero Certified Burgers
Hoffer Adler LLP
Home Instead Senior Care
Humpty’s Restaurants
Jai-Mak Foods ltd
Jani-King Canada
JSF Franchising Group
KKP Canada
Lice Squad Canada
Lunch Lady Group
M&M Meat Shops
Mary Brown’s Inc.
MBEC Communications LP
Metal Supermarkets
Nandos Chickenland Ltd.
Nurse Next Door
Paul Davis Systems Canada
Pizza Nova Take Out Ltd.
PropertyGuys.com Inc.
PuroClean Canada
Restaurants Eggspectations Canada
Retire-At-Home Services
Right at Home Canada
Sangster’s Health Canada
Shoppers Drug Mart
Smoke’s Poutinerie
Speedpro Systems
Spirit of Math Schools
Sportball Systems
Symposium Café
Target Pharmacy
Tiny Hoppers
Watch It!
WAXON WAXBAR
Wiliams Fresh Café
Wine Kitz
CFA BOARD OF DIRECTORS
2015–2016
BOARD CHAIR
PRESIDENT & CEO
1ST VICE CHAIR
2ND VICE CHAIR
Ken LeBlanc
PropertyGuys.com
Lorraine McLachlan
Canadian Franchise
Association
John Wissent
John DeHart
Nurse Next Door
SECRETARY &
GENERAL COUNSEL
PAST CHAIR
CHAIR,
FRANCHISE
SUPPORT SERVICES
CHAIR, LEGAL
& LEGISLATIVE
AFFAIRS COMMITTEE
Rajiv Mathur
Deloitte LLP
Peter Snell
Gowling Lafleur
Henderson LLP
Ash Vasdani
McDonald’s
Restaurants Canada
Jennifer
Tyrwhitt-Gory
Insurance Portfolio Inc.
Larry Weinberg
Cassels Brock &
Blackwell LLP
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
Felix DeCata
Boston Pizza
International Inc.
Gerry Docherty
Good Earth Cafes
David Druker
The UPS Store
John Felice
Expedia
CruiseShipCenters
Joel Friedman
Shamrock Burgers
Alexander Gerzon
CARA Operations Ltd.
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
DIRECTOR
Sherry McNeil
YUM! Restaurants
International
Dawn Mucci
Lice Squad
Rainer Mueller
Williams Fresh Cafe
Gary Prenevost
FRANNET
Peter Rakovalis
Mary Brown’s
Famous Chicken
Pierre Marc
Tremblay
Pacini
TREASURER
*Anticipated Board of Directors as nominated for election at the CFA Annual General Meeting, April 14, 2015.
27
CFA COMMITTEES
CFA’s distinctive excellence is our unique ability to harness the energy and expertise of a diverse team of
leaders and volunteers to provide excellent, indispensable products and services that contribute to member
success while being the authoritative voice of franchising in Canada.
Volunteers are vital to the excellence of CFA’s work and we are fortunate to have over 100 individuals
volunteer their time, energy, and expertise in a number of ways to help CFA fulfill its mission and vision.
CFA committees typically represent a cross-section of CFA members and are responsible for strengthening
the programming and services provided by CFA. These committees allow CFA members to provide valuable
input, feedback, and perspectives that help CFA programs and services succeed and meet the needs of the
franchise community.
THANK YOU TO ALL OF OUR VOLUNTEERS!*
EDUCATION ADVISORY COMMITTEE
CHAIR: Peter Drutz, Comfort Keepers
COMMITTEE MEMBERS:
Dan Belhassen, SmarterU.com
Christian Collucci, Instant Imprints
Michael Daou, Dalton Timmis Insurance
Karen Dosen, White Spot Restaurants
John Felice, Expedia CruiseshipCenters
Sherry McNeil, YUM! Restaurants International
Blair Rebane, Borden Ladner Gervais LLP
Gillian Scott, Osler Hoskin Harcourt LLP
Vin Tsui, Business Lawgix LLP
EDITORIAL SUB-COMMITTEE OF
THE EDUCATION ADVISORY COMMITTEE
CHAIR:
Sherry McNeil, YUM! Restaurants International
COMMITTEE MEMBERS:
Angelee Brown, Tim Hortons
Rick Chittley-Young, BDO Canada
Chad Finkelstein, Dale & Lessmann LLP
Michel Gagnon, Paramount Fine Foods
Brian Leon, Choice Hotels
FRANCHISE LAW DAY COMMITTEE
2015 CO-CHAIRS:
Gillian Scott, Osler Hoskin & Harcourt LLP
Daniel So, McKenzie Lake Lawyers
COMMITTEE MEMBERS:
Susan Friedman, Davis LLP
Andraya Frith, Osler Hoskin & Harcourt LLP
Lloyd Hoffer, Hoffer Adler LLP
Edward Levitt, Dickinson Wright LLP
Derek Ronde, Cassels Brock & Blackwell LLP
Geoffrey Shaw, Cassels Brock & Blackwell LLP
FRANCHISE SUPPORT
SERVICES/SUPPLIER (FSS) COMMITTEE
CHAIR: Jennifer Tyrwhitt-Gory, Insurance Portfolio
COMMITTEE MEMBERS:
Peter DaSilva, Cornerstone Insurance
Patti Hone, As You Like it Marketing
George Kinzie, Franchise Recruiters
Marietta Snetsinger, Ascend Franchise Solutions
GOVERNMENT RELATIONS COMMITTEE
CHAIR: Scott Bryk, The Grounds Guys
COMMITTEE MEMBERS:
Harold Druxerman, Druxy’s Famous Deli
Sebastian Fuschini, Pizza Pizza
John Gilson, COBS Bread
Phyllis Hegstrom, Home Instead Senior Care
John Felice, Expedia CruiseshipCenters
Jessica Oliver, McDonalds Restaurants Canada Ltd
Murray Oxford, Jani-King Canada Inc.
John Rogers, Clark Wilson LLP
Julie May Rogers, McDonalds Restaurants Canada Ltd
Peter Snell, Gowling Lafleur Henderson LLP
Rick Villalpando, RAMMP Hospitality Brands Inc.
MEMBERSHIP COMMITTEE
CHAIR: Terry Hould, ServiceMaster of Canada
COMMITTEE MEMBERS:
Chantal D’Aoust
Hermann Delisle, Active Green + Ross
Rimma Jaciw, WSI
Martha Lawrence, The Lice Squad
Walter Melanson, PropertyGuys.com Inc.
Abhi Sehdev
*From April 2014 to March 2015
28
VETERAN’S PROGRAM COMMITTEE
CHAIR: David Druker, The UPS Store
COMMITTEE MEMBERS:
Joseph Adler, Hoffer Adler LLP
Jeffrey Cooke, Bark Busters
Joel Friedman, Shamrock Burgers
Ken LeBlanc, PropertyGuys.com Inc.
Dawn Mucci, The Lice Squad
Gary Prenevost, FraNet
Peter Van Stralen, The Grounds Guys
John Wissent
LEGAL & LEGISLATIVE AFFAIRS COMMITTEE
CHAIR:
VICE-CHAIR & SECRETARY:
Larry Weinberg, Cassels Brock & Blackwell LLP
COMMITTEE MEMBERS:
Dan Caldarone, Second Cup
Pascale Cloutier, Miller Thomson LLP
Sheldon Disenhouse, Dentons Canada LLP
Chad Finkelstein, McCarthy Tetrault LLP
Helen Fotinos, Dale & Lessmann LLP
Robert Glass, McMillan LLP
Pablo Guzman, Davis LLP
Clark Harrop, McDonalds Restaurants Canada Ltd
Darrell Jarvis, Fasken Martineau Dumoulin LLP
Paul Jones, Jones & Co.
David Kornhauser, MacDonald Sager Manis LLP
Richard Leblanc, Miller Thomson LLP
Edward Levitt, Dickinson Wright LLP
Ellery Lew, Witten LLP
Michael Melvin, McInnes Cooper
Dominic Mochrie, Osler Hoskin Harcourt LLP
Frank Pedinelli, Shoppers Drug Mart
David Shaw, Blake Cassels & Graydon LLP
Adam Ship, McCarthy Tétrault LLP
Daniel So, McKenzie Lake Lawyers LLP
Debi Sutin, Gowling Lafleur Henderson LLP
Jean-Philippe Turgeon, Lavery, de Billy LLP
Derwin Wong, Morrison Brown Sosnovitch LLP
George Wowk, Burnet, Duckworth & Palmer LLP
John Yiokaris, Sotos LLP
Frank Zaid, Frank Zaid FRANlegal Support Services
Jonathan Zepp, Robins Appleby & Taub LLP
EDITORIAL SUB-COMMITTEE OF THE LEGAL &
LEGISLATIVE AFFAIRS COMMITTEE
CHAIR: Michael Melvin, McInnes Cooper
COMMITTEE MEMBERS:
Daniel So, McKenzie Lake Lawyers LLP
Jonathan Zepp, Robins Appleby & Taub LLP
LEGSLATION & REGULATIONS REVIEW SUB-COMMITTEE
OF THE LEGAL & LEGISLATIVE AFFAIRS COMMITTEE
CHAIR:
VICE-CHAIR & SECRETARY:
Larry Weinberg, Cassels Brock & Blackwell LLP
COMMITTEE MEMBERS:
Clark Harrop, McDonald’s Restaurants Canada Ltd
Darrell Jarvis, Fasken Martineau DuMolin LLP
Ellery Lew, Witten LLP
Michael Melvin, McInnes Cooper
David Shaw, Blake Cassels & Graydon LLP
NATIONAL CONVENTION COMMITTEE
CHAIR:
Darryl Sangster, Sangster’s Health Centres
VICE-CHAIR:
Joel Friedman, Shamrock Burgers
COMMITTEE MEMBERS:
Andrew Arminen, Metal Supermarkets
Brian Bazely, Driverseat
Steve Buors, Reshift Media Inc.
Stacey Burgess, M&M Meat Shops Ltd.
Marc Choy, Quiznos Canada Corporation
Jeremy Demont, PropertyGuys.com Inc.
Pino Di Ioia, BeaverTails Canada Inc
Keenan Fisher, Chatters Salon
Lafleche Francoeur, Pacini
Yvan Houle, Fire-Alert Mobile Extinguishers
Patti Laine, tag franchise
Karen Mandryk, Vin Bon
Rod Roberts, Home Instead Senior Care
Frank Robinson, Cassels Brock & Blackwell LLP
Marietta Snetsinger, Ascend Franchise Solutions
Jo-Ann Vautour, Practicar Systems Inc.
TO VOLUNTEER WITH CFA, PLEASE CONTACT JANET DONNELLY, EXECUTIVE ASSISTANT
TO THE PRESIDENT AND CEO, AT [email protected] OR CALL 1-800-665-4232 EXT. 226.
29
THANK YOU CFA SPONSORS
NATIONAL SPONSORS
EVENT SPONSORS
30
CFA THANKS THE COMPANIES THAT SPONSOR CFA AND ITS PROGRAMS AND EVENTS
THROUGHOUT THE YEAR.
From April 2014 to March 2015
31
CFA STAFF RESOURCES
CANADIAN FRANCHISE ASSOCIATION STAFF ARE DEDICATED TO SUPPORTING THE
MISSION AND VISION OF THE CFA. MEMBERS ARE INVITED TO REACH OUT TO STAFF
WITH QUESTIONS, FEEDBACK, AND REQUESTS TOLL-FREE AT 1-800-665-4232.
EXECUTIVE & ADMINISTRATION
MEMBERSHIP
Lorraine McLachlan ext. 222
President & Chief Executive Officer
Peter Jacobs ext. 224
Director, Membership
Janet Donnelly ext. 226
Executive Assistant to the President & CEO
Rose Ficco ext. 245
Assistant Manager, Membership
Gary Martini-Wong ext. 227
Director, Finance & Administration
Ruth Stuart Moore ext. 296
Membership Sales
Peter Lam ext. 233
Accounting Coordinator
Trevor Payne ext. 247
Membership Sales
ADVOCACY & GOVERNMENT RELATIONS
Lina Lepone ext. 235
Receptionist/Membership Support
Erica Kelsey ext. 297
Director, Government Relations
EVENTS & EDUCATION
Samantha Sheppard ext. 230
Coordinator, Government Relations
Suzy Sanford ext. 225
Director, Operations
COMMUNICATIONS & PUBLICATIONS
Meredith Lowry ext. 295
Assistant Manager, Operations
Kenny Chan ext. 232
Director, Communications
Lou Gervasi ext. 243
Manager, Events & Education
Lauren d’Entremont ext. 238
Editor, CFA Publications
Dianna Merlocco ext. 242
Coordinator, Events & Education
Christine Elstub ext. 251
Assistant Manager, Communications
Joanne Capano ext. 228
Coordinator, Events & Education
Karen Stevens ext. 292
Communications Coordinator
Jill Todd ext. 223
Sales Manager, Trade Show & Website
Andrea Lee ext. 229
Graphic Design/Ad Production
Kim Bryant 705-797-8480
Manager, Advertising
Jennifer Joseph ext. 241
Graphic Design & Web
Gwen Dunant 877-254-0097
Publications Advertising Sales
32
✁
CFA ADVOCACY
SUPPORT PLEDGE
❒ YES, WE SUPPORT CFA’S CONTINUED ADVOCACY WORK AND PLEDGE A DONATION
TO SUPPORT CFA ADVOCACY WORK.
COMPANY NAME: AUTHORIZED BY: (please print)
SIGNATURE: OUR PLEDGE FOR 2015 IS:
❒ $365 ❒ $750 ❒ $1,000 ❒ $2,500 ❒ $5,000 ❒ Other $ PAYMENT OPTIONS:
❒ Cheque is attached.
❒ Please charge credit card:
Card type: ❒ Visa ❒ MasterCard ❒ American Express
CARD NUMBER: EXPIRY DATE: NAME ON CARD: SIGNATURE: ❒ Please invoice:
SEND INVOICE TO THE ATTENTION OF: EMAIL ADDRESS: THANK YOU FOR YOUR SUPPORT OF THE GROWTH AND
DEVELOPMENT OF ESSENTIAL ADVOCACY BY CFA.
Please fax your completed form to 416-695-1950, or scan and email to
Samantha Sheppard, Coordinator, Government Relations, at [email protected]
33
Dear CEOs, Presidents, and Founders of Franchise Systems:
• Did the breadth and depth of CFA’s accomplishments surprise you?
• Have you and your business been getting the most out of your CFA membership?
• Do you know all the dangers in legislation – existing and emerging – and how your CFA membership
helps protect your franchise through ongoing advocacy and government relations work?
It happens to almost every business as it grows. Initially, the “C-Suite” is one person or a couple of
people who have a great idea and start a business. You are involved with everything. Over time,
there are too many demands and the staff begins to grow. Your CFA membership gets focused in
the key urgent area of franchise development.
Then the Founder hires a President or a Chief Operating Officer who doesn’t really know
about CFA, what we do, and the full value it brings to your business. Our Member Bulletins and
communications on critical advocacy and government relations issues fail to reach the right
people in your company. CFA programs and services that could be of great value to you and your
franchisees are not accessed… it’s a problem for all of us.
You and your senior management team are uniquely positioned to fully appreciate the
comprehensive range, importance, and significance CFA member benefits, programs, and services
can bring to your business – if the right people in your business know about them.
We can help you maximize your CFA membership by meeting with you personally, but I recognize
that you are tight for time. Therefore, I am asking for only 45 minutes of your time to meet with
you and your C-Suite team – preferably in-person at your offices.
I realize that a message in an Accomplishments Report may seem to be an impersonal way of
reaching out, but I am using every opportunity to ensure that each and every one of our members
knows that I am committed to working with you to understand your needs and to find effective
ways to get critical information to the right people in your business.
Over the next few months, I will be reaching out to CFA members to set up meetings across Canada
to deepen and strengthen our relationships. I look forward to meeting with you soon.
Sincerely,
Lorraine McLachlan
President and Chief Executive Officer, Canadian Franchise Association
P.S. You are always welcome to call me at 1-800-665-4232 ext. 222 or e-mail me at
[email protected] if there is anything CFA can do for you.
34
THE CFA ACCO M PL ISH M ENT S R EP O R T H A S B EEN PR INTE D
COURTESY OF PREMIER PRINTING.
W W W.PR EMIER PR INTING.C A
W W W.CFA .CA
W W W.LOOKFOR AFR ANCHISE.CA

2015 CFA Accomplishments Report - Canadian Franchise Association

Transcription

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