Media Kit 2016

Transcription

Media Kit 2016

Media Kit 2016
Impulse | The Magazine for the German-speaking Community in Singapore
German Association – Deutsches Haus
61 A Toh Tuck Road | 596300 Singapore
Phone: +65 64678802 | Fax +65 64678816
Impulse: http://www.impulse.org.sg
German Association: http://www.german-association.org.sg
Unique Entity Number: S61SS01470K
Did you know that…
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German is the official language in Germany, Switzerland, Austria, Lichtenstein,
Luxembourg, South Tirol (Italy) and Belgium. It is also spoken in Alsace (France) and
parts of Lorraine (France). German is also an official language in Namibia (SouthWest Africa).
Over 1.400 German, 250 Swiss and 80 Austrian businesses are based in Singapore.
Germany is Singapore's largest trading partner in Europe.
German visitors are second only to the British among European tourists in Singapore.
With over 1,500 students the German European School Singapore is the largest
German school in Southeast Asia.
The German Club was founded in 1856 and is the oldest foreign club in Singapore.
Sizes
Publication trim size: A4 [297mm x 210mm]
Full Page (Non-Bleed Ad)
Size: 277mm [H] x 190mm [W]
Full Page (Bleed Ad)
Bleed Size: 307mm [H] x 220mm [W]
Trim Size: 297mm [H] x 210mm [W]
Text area: 277mm [H] x 190mm [W]
Half Page
Half Page [Vertical]
Quarter Page
Size: 125mm [H] x 87.5mm [W]
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A non-bleed ad has white space between the ad and the edge of the page.
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A bleed ad is an ad that is designed not to have a white margin around the
image - they ‘bleed’ off the page.
http://www.impulse.org.sg | http://www.german-association.org.sg
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Technical Specifications
Hi-Resolution in 300 dpi/2400lpi file in CMYK (JPG or PDF file)
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Advertising Rates*
Position / Size
1 issue
5 issues
11 issues
Back Cover
S$2,200
S$1,990
S$1,800
Inside Front Cover
S$2,050
S$1,850
S$1,650
Inside Back Cover
S$1,900
S$1,700
S$1,600
Specified Full Page
S$1,800
S$1,700
S$1,600
Full Page, ROP**
S$1,400
S$1,300
S$1,200
Half Page, ROP
S$ 750
S$ 670
S$ 640
Quarter Page, ROP
S$ 420
S$ 370
S$ 330
Inserts (max. 20g)***
S$ 880
S$ 790
S$ 750
* Rates are per issue and subject to change without prior notice at the publisher's discretion.
** ROP = Right Of Placement
*** For inserts heavier than 20g, please contact us for pricing.
Impulse Editorial Calendar
January 2016
Publishing
Date
02 Jan 2016
Booking
Date
16 Nov 2015
Material
Date
23 Nov 2015
February 2016
01 Feb 2016
14 Dec 2015
21 Dec 2015
March 2016
01 Mar 2016
18 Jan 2016
25 Jan 2016
April 2016
01 Apr 2016
22 Feb 2016
29 Feb 2016
Mai 2016
02 May 2016
21 Mar 2016
28 Mar 2016
June / July 2016
01 Jun 2016
18 Apr 2016
25 Apr 2016
August 2016
01 Aug 2016
20 Jun 2016
27 Jun 2016
September 2016
01 Sep 2016
18 Jul 2016
25 Jul 2016
October 2016
01 Oct 2016
22 Aug 2016
29 Aug 2016
November 2016
01 Nov 2016
19 Sep 2016
26 Sept 2016
December 2016
01 Dec 2016
17 Oct 2016
24 Oct 2016
Issue
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Loose Inserts
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3,400 loose inserts must be printed by the advertiser and delivered to the
lettershop for insertion before the 20th of the month prior to publication.
The insert maximum size A4 – 297mm x 210mm.
Maximum weight: 20g.
Heavy loose inserts will incur an additional surcharge, which is subject to the
weight.
Lettershop address:
JMJ Distribution Services Pte Ltd
Attn: Miss Pauline
3016 Bedok North Avenue 4
#06-05 Eastech
Singapore 489947
Advertorials | Editorial Content
We offer advertorials with the following conditions:
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The price for an advertorial is the same as a standard advertisement of the
same size. Please refer to ‘Advertising Rates’ on page 4 of this media kit.
If the advertorial is written by one of the Impulse editorial staff, there will be
an additional charge of S$ 500 per page.
The advertorial page will be in a different format (font and layout) from the
other articles. In addition on top of the page it will be signposted with
‘Advertorial’.
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Online Advertising
Online advertising in Singapore nowadays is the swiftest and most cost-effective tool
to drive traffic to your website or company. Our website enables your business to be
advertised to the German-speaking expatriate audience, members and nonmembers, in a powerful fashion with high penetration success, 24 hours a day.
Monthly, we receive more than 2500 visits, 1500 unique visitors and 59,000 page
views. Our website complements our IMPULSE magazine and ZEITZONE
newsletters and contains latest information and our interactive booking and payment
system for tours, events, seminars and workshops. It also contains a virtual notice
board and a news section with latest news and announcements to attract our target
audience for constant updates.
The German Association / Deutsches Haus
Website
Homepage - www.german-association.org.sg
Top
1/2
MPB*
Full
MPB
A. ½ Top Banner
B. Full MPB*
C. ½ MPB*
C. ½ MPB*
1/2
MPB*
*MPB: Mid-Page Banner
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Prices*:
Description & Position
Size (in Pixels, W x H)
Price per Month
A. ½ Top Banner (right)
250 x 100
S$ 800
B. Full Mid-Page Banner (right)
250 x 220
S$ 800
C. ½ Mid-Page Banner (left)
250 x 100
S$ 600
* Rates are per month (one month = first day to last day of the month) and subject to availability.
Top Banner and Mid-Page Banner include a link directly to your website or webpage
of your choice.
Technical Specifications:
 Resolution: 72 dpi
 Format: JPEG, GIF, PNG
 File size: Not more than 500kb
Advertising Material Recommendation:
If the ad has a dark background, we suggest you provide a white border (1px).
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ZEITZONE Newsletter
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Our newly established newsletter communication (ZEITZONE) is an effective
and speedy online marketing tool, offering exposure to businesses in
Singapore and is sent out to around 1000 recipients who specifically have
subscribed to it.
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Our newsletter is cost effective, instant and paper-free method of driving
traffic to your website.
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ZEITZONE is not only an excellent method of informing our members,
friends, partners and sponsors of upcoming events, services and offers,
advertisers have a fantastic opportunity to build brand awareness amongst
the approximately 10.000 German-speaking expatriates in Singapore.
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ZEITZONE covers a full month and is sent out at the end of the preceding
month.
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The advertisement includes a link directly to your website or webpage of your
choice.
Technical Specifications:
 Resolution: 72 dpi
 Format: JPEG, PNG
 Size: (W) 375px x max (H) 330px
 Image layout: Portrait
 Your website URL
Price:
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S$ 300 per insertion (monthly)
Bookings:
 Please note that your ads will
generally appear after ‘Anzeigen’
and before our ‘Partners / Sponsor”
section.
 We will not allow more than two
unique ads in one newsletter.
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Packages*
Description
Price per Month
Online Package A
Full Mid-Page Banner or ½ Top Banner + ZEITZONE (monthly)
S$ 880
Online & Print Package ADVANCED
Online Package A + ½ Page advert in the IMPULSE magazine (ROP**)
S$ 1,480
Online & Print Package PREMIUM
Online Package A + Full Page advert in the IMPULSE magazine (ROP**)
S$ 1,875
* One month = first day to last day of the month / 1 IMPULSE issue. Packages are subject to availability.
**ROP – Right Of Placement
Online Bookings & EDM Editorial Calendar
Month
Publishing Dates
Booking Date
Material Date
January 2016
1 Jan 2016 - 31 Jan 2016
14 Dec 2015
21 Dec 2015
February 2016
1 Feb 2016 - 29 Feb 2016
18 Jan 2016
25 Jan 2016
March 2016
1 Mar 2016 - 31 Mar 2016
22 Feb 2016
29 Feb 2016
April 2016
1 Apr 2016 - 30 Apr 2016
21 Mar 2016
28 Mar 2016
Mai 2016
1 May 2016 - 31 May 2016
18 Apr 2016
25 Apr 2016
June 2016
1 Jun 2016 - 30 Jun 2016
23 May 2016
30 May 2016
July 2016
1 Jul 2016 - 31 Jul 2016
20 Jun 2016
27 Jun 2016
August 2016
1 Aug 2016 - 31 Aug 2016
18 Jul 2016
25 Jul 2016
September 2016
1 Sep 2016 - 30 Sep 2016
22 Aug 2016
29 Aug 2016
October 2016
1 Oct 2016 - 31 Oct 2016
19 Sep 2016
26 Sept 2016
November 2016
1 Nov 2016 - 30 Nov 2016
17 Oct 2016
24 Oct 2016
December 2016
1 Dec 2016 - 31 Dec 2016
21 Nov 2016
28 Nov 2016
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Why advertise with us?
We offer a solid, reliable and strong readership with a respectable circulation that is
distributed to many of the top companies, organisations and institutions based here in
Singapore.
Our magazine is Singapore's oldest free German language magazine that was launched in
1988. It is published by the German Association - Deutsches Haus.
Circulation
• Approximately 3,400 copies reaching out to 8,000 - 10,000 German-speaking
expatriates living in Singapore.
• Over 200,000 German-speaking tourists and business visitors annually.
Readership Profile
• Approximately 10,000 German-speaking expatriates with a high standard of living
plus their business partners and visitors (predominantly German and Germanspeaking, i.e. Austrian and Swiss nationals as well as others).
• At least one member of the Impulse readers' household holds a middle or top
management position.
Distribution
• The magazine is endorsed by the Austrian, German and Swiss Embassies.
• Complementary copies of Impulse are sent to expatriate households, serviced
apartments, hotels, clubs and other organisations servicing expatriates at the
following locations:
• Austrian, German and Swiss Institutions:
Austrian, German and Swiss Embassies, Goethe-Institut Singapore, swissnex
Singapore, Singapore-German Chamber of Industry and Commerce, German Centre
for Industry and Trade Pte Ltd, Selected Austrian, German and Swiss companies,
German Association – Deutsches Haus, Swiss Club, German European School
Singapore, Swiss School Singapore, German-speaking Protestant and Catholic
churches
• Singapore Institutions:
Ministry of Education Language Centre, Centre for Languages at NUS, NTU
Language Centre, German Alumni
• Others:
Nordic European Centre, Lufthansa flights between Singapore and Germany
Editorial Highlights
• Editorial: a letter from the editor.
• News: issues of interest for the readers from business news to fine dining to shopping
guides.
• Travel: holiday destinations in the Asian region.
• Personal Lifestyle: news from the German-speaking community including interviews,
introduction of German-speaking VIPs and interesting stories about the community.
• Social & Cultural Events: write-ups and calendar of forthcoming events and cultural
highlights.
• German Institutions & Organisations: featuring articles from the German, Swiss and
Austrian Embassies, German European School Singapore, Goethe-Institute, the
German Association - Deutsches Haus, the Swiss Club, Austrian Business
Association, the German- speaking Protestant and Catholic congregations
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Media Kit 2016

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