Liste mit den 100 wertvollsten Marken nach Millward Brown

Transcription

Liste mit den 100 wertvollsten Marken nach Millward Brown
Die Wertvollsten Marken
Die Plätze 1 bis 25
Rang Marke
1 Microsoft
2 GE (General Electric)
3 Coca Cola
4 China Mobile
5 Marlboro
6 Wal-Mart
7 Google
8 IBM
9 Citi
10 Toyota
11 McDonald's
12 Bank of America
13 Home Depot
14 Nokia
15 Intel
16 Vodafone
17 BMW
18 Disney
19 UPS
20 Cisco
21 HP
22 TIM
23 NTT DoCoMo
24 Louis Vuitton
25 American Express
Die Plätze 26 bis 50
26 Dell
27 Gillette
28 Mercedes
29 Apple
30 Tesco
31 Telefónica Móviles
32 Verizon Wireless
33 Honda
34 Yahoo!
35 Oracle
Mutterkonzern
Wert*
Microsoft Corporation
62,039
General Electric Company
55,834
The Coca Cola Company
41,406
China Mobile (HK) Limited
39,168
Altria Group, Inc.
38,510
Wal-Mart
37,567
Google Inc
37,445
International Business Machines Corp
36,084
Citigroup Inc
31,028
Toyota Motor Corp
30,201
McDonald's Corp
28,985
Bank of America Corporation
28,155
The Home Depot, Inc.
27,312
Nokia Corp
26,538
Intel Corp
25,156
Vodafone Group Plc
24,072
BMW AG
23,820
The Walt Disney Company
22,232
United Parcel Service, Inc.
21,829
Cisco Systems, Inc.
20,922
Hewlett-Packard Company
19,732
Telecom Italia Mobile SpA
19,551
NTT DoCoMo Inc
19,518
LVMH
19,479
American Express Company
18,780
*in Milliarden Dollar
Dell Inc.
The Procter & Gamble Company
DaimlerChrysler AG
Apple Computer, Inc.
Tesco PLC
Telefónica SA
Verizon Communications Inc.
Honda Motor Co Ltd
Yahoo! Inc
Oracle Corporation
18,303
17,832
17,801
15,976
15,532
15,188
14,908
14,394
14,101
13,913
36 HSBC
37 Ford
38 eBay
39 Deutsche Bank
40 Banco Santander
41 Chevrolet
42 Pfizer
43 Samsung
44 Porsche
45 T-Mobile
46 Budweiser
47 Pepsi Cola
48 Starbucks
49 Nissan
50 Carrefour
Die Plätze 51 bis 75
51 Nike
52 L'Oréal
53 Morgan Stanley
54 Wachovia
55 Merill Lynch
56 Harley-Davidson
57 Canon
58 Accenture
59 Chase
60 SAP
61 UBS
62 Orange
63 Sony
64 Motorola
65 Goldman Sachs
66 FedEx
67 H&M
68 State Farm
69 IKEA
70 J.P. Morgan
71 VW
72 Siemens
73 Cingular Wireless
74 Avon
75 Chanel
HSBC Holdings plc
Ford Motor Co
eBay Inc
Deutsche Bank AG
Banco Santander Central Hispano, S.A.
General Motors Corp
Pfizer Inc
Samsung Electronics Co., Ltd.
Dr. Ing. h.c. F. Porsche AG
Deutsche Telekom
Anheuser Busch
Pepsico Inc.
Starbucks Corporation
Nissan Motor Co Ltd
Carrefour SA
13,889
13,844
13,191
13,022
12,537
12,458
12,372
12,028
12,025
11,870
11,724
11,484
11,077
10,915
10,803
*in Milliarden Dollar
NIKE, Inc.
10,783
L'Oréal Groupe
10,692
Morgan Stanley
10,619
Wachovia Corporation
10,228
Merrill Lynch & Co., Inc.
10,073
Harley-Davidson, Inc.
9,955
Canon Inc.
9,908
Accenture Ltd
9,786
JPMorgan Chase & Co.
9,716
SAP Aktiengesellschaft
9,574
UBS AG
9,541
Orange SA
9,431
Sony Corporation
9,358
Motorola Inc
9,072
The Goldman Sachs Group, Inc.
8,863
FedEx Corporation
8,240
H&M Hennes & Mauritz AB
8,022
State Farm Mutual Automobile Insurance Company 7,905
IKEA International AS
7,206
JPMorgan Chase & Co.
7,078
Volkswagen AG
6,793
Siemens AG
6,741
Cingular Wireless LLC
6,680
Avon Products Inc.
6,598
Chanel SA
6,499
*in Milliarden Dollar
Die Plätze 76 bis 100
76 ING Bank
77 Target
78 Amazon
79 Colgate
80 AIG
81 Wrigley's
82 Cartier
83 BP
84 Auchan
85 Electronic Arts
86 Renault
87 Zara
88 Barclays
89 Lexus
90 Rolex
91 Allstate
92 Hermès
93 Caterpillar
94 Mizuho Bank
95 Washington Mutual
96 Asda
97 Mitsui Sumitomo Bank
98 Gucci
99 Esprit
100 Hennessy
ING Groep N.V.
Target Corporation
Amazon.com Inc
Colgate-Palmolive Company
American International Group, Inc.
Wm. Wrigley Jr. Company
Compagnie Financière Richemont SA
BP p.l.c.
Auchan S.A.
Electronic Arts Inc.
Renault S.A.
Industria de Diseño Textil
Barclays PLC
Toyota Motor Corp
Montres Rolex S.A.
The Allstate Corporation
Hermès International
Caterpillar Inc.
Mizuho Financial Group, Inc.
Washington Mutual, Inc.
Wal-Mart
Mitsui Sumitomo Bank
Gucci Group
Esprit Holdings Limited
LVMH
Quelle: http://www.spiegel.de/wirtschaft/0,1518,409912,00.html
6,353
6,135
5,983
5,839
5,665
5,550
5,548
5,470
5,354
5,300
5,173
5,112
5,070
5,050
4,925
4,842
4,830
4,747
4,740
4,686
4,650
4,528
4,370
4,206
4,191
*in Milliarden Dollar