Basic Data Children and Media 2016

Transcription

Basic Data
Children and Media
2016
Current surveys and research on media use among children in Germany
Compiled by
Heike vom Orde (IZI) and Dr. Alexandra Durner
© International Central Institute for Youth and Educational Television (IZI)
Page 1
Overview
Media Ownership, Media Use and Importance of Media
3
Children and Television
20
Reading (to Children) in the Family
36
Computer, Internet, and Social Media
43
Children and Mobile Media (Mobile Phone, Smartphone, Tablet PC)
58
Page 2
Media Ownership, Media Use and
Importance of Media
Page 3
Media ownership in the homes of German children 2014
Devices in households 14- to 65-year-olds vs. families with 3- to 13-year-old children,
percentages
Household members 14-65 years
100
Household with children
100
97
96
87
90
82
80
70
60
54
50
43
40
36
30
20
20
9
10
0
TV
Computer/laptop
Source: Guth, Kinderwelten 2014, p. 3.
Tablet PC
Smartphone
"ordinary" mobiles
Basis: n=1,503 adults 14-64; n= 1,183
mothers of children 3-13 years
Page 4
Mobile media find their way into households with
young children
Mobile devices in households with 3- to 13-year-old children
100
100
3-7 years
8-13 years
99
89
90
85
80
67
70
72
60
53
50
49
48
40
36
28
30
20
13
10
0
TV
Computer
Laptop
Tablet PC
Smartphone
"ordinary"
mobile phone
Basis: n=1,183 mothers of children 3-13 years.
Page 5
Personal media ownership of German children
Percentages
Game console
24
TV
22
Mobile phone
15
Smartphone
7
PC/laptop
5
Tablet PC
1
0
5
Source: DIVSI U9-Studie, SINUS/DIVSI, p. 23
10
15
20
25
30
Basis: n=1.832, parents of children 3-8 years.
Page 6
Personal ownership of TV, smartphones and
mobile phones
By age, percentages
Smartphone
TV
Mobile phone
60
51
50
45
40
29
31
30
23
20
20
26
25
15
10
0
6
1
3-5 years
2
6-7 years
8
8-9 years
10-11 years
12-13 years
Basis: n=1,183 mothers of children 3-13 years.
Page 7
Preferred leisure activities of German children
Leisure activities, selection, 2014, percentages
Doing homework/learning for school
70
Watching television
79
Meeting friends
28
18
57
37
50
Playing in the house
Playing outside
41
44
46
40
Listening to music
Activities with the family/parents
38
67
9
7
Doing sports
61
24
Computer/console/online games
38
15
Using the computer (offline)
40
0
10
Source: KIM-Studie 2014, p. 10.
Once/several times a week
29
24
Listening to the radio
(Nearly) every day
16
38
Using mobile phone
20
30
40
50
60
70
80
90
100
Basis: n=1,209, 6-13 years.
Page 8
How do German children spend their pocket money?
Children spend their pocket money on …
Selection, 2015, percentages
Sweets, cookies, chewing gum
62.6
Mangas, magazines, comics
50.2
Ice-cream
41.1
Beverages
35.5
Food/fast food
35.3
Chips, salty nuts
20.6
Toys, games
18.7
Stickers/collector's pictures
15.7
Gifts for relatives/friends
11.8
Collector's figures
11.7
Cosmetics/body care
11.5
Mobile phone/smartphone costs
11.3
0
10
Source: KidsVA 2015, p. 56.
20
30
40
50
60
70
Basis: n=2,368, 6-13 years, children
who get pocket money
Page 9
Subjective significance of media of
6- to 12-year-olds
Which of these devices is the most important one for you?
Supported, percentages
2013
2014
100
90
80
82
80
70
60
50
40
30
20
12
7
10
0
7
9
0
TV
Smartphone
Computer/laptop
3
Tablet PC
Basis: n=708 children 6-12 years.
Page 10
Media attachment of preschoolers
The child could not do without….
According to parents of 2- to 5-year-olds, percentages
62
Books
26
22
Television
54
2-3 years
10
CDs/cassettes/MP3-Player
4-5 years
12
Computer/console/online games
4
1
Radio
1
0
20
Source: miniKIM-Studie 2012, p. 67.
40
60
80
Basis: parents, n=632
Page 11
Media use by age
Percentages, by age
100
90
80
Television
70
Game console
60
50
Computer/Laptop
PC
40
Smartphone
30
20
10
0
3
4
5
Source: DIVSI U9-Studie, SINUS/DIVSI
2015, p. 61
6
7
8
Basis: n=1.832, parents of children 3-8 years.
Page 12
Digital media use by gender
„I really like …“ (percentages)
22
… playing with the game console
45
30
… using the PC/laptop
28
26
… using the smartphone
23
girls
24
… using the tablet
boys
24
21
… surfing the Internet/homepages
21
0
10
2015, p. 88.
20
30
40
50
Basis: n=1.029, 6-8 years.
Page 13
Media consumption:
A comparison between 10- to 19-year-olds
and total population in Germany
Minutes per day, 2015
10-19 years
Total: Adults and children from 10 years on
500
452
450
400
350
303
300
250
186
200
150
178
123
100
76
44
50
0
8
TV
Radio
Source: Media Perspektiven
Basisdaten 2015, p. 69/70.
4
Video in total
22
Sound recording
media in total (1)
Audiovisual media
in total (2)
Basis: German speaking people +10 years, G+EU,
5.00 a.m. to 12.00 p.m., Mon-Sun; (1) record,
cassette, CD, MP3 (2) incl. PC.
Page 14
News of the world:
What are your information sources?
Percentages
Parents
42.6
Teachers
26.6
News on TV
18.6
Friends
17.9
Newspapers/magazines
16.2
Online videos
7
Social networks
6.7
Radio
5.7
Wikipedia
4.89
Reference books
3.8
News on the Internet
2.2
0
5
10
Source: BDZV 2015, p. 11.
15
20
25
30
35
40
45
50
Basis: n=582 children, 6-12 years.
Page 15
Downsides of media for children experienced
According to their parents, selection, 2011, percentages
Several times
Commercials
21
Vulgar Language
Terrifying contents
0%
2
69
11
2
73
11
10%
I don't know
67
12
13
9
Never before
9
16
Violence
Once
3
79
20%
30%
Source: ZDF-Studie „Jugendmedienschutz aus
Sicht der Eltern“, in:
Hasebrink/Schröder/Schumacher 2012, p. 22.
40%
50%
60%
2
70%
80%
90%
100%
Basis: n=750 parents of 3- to 17-year-olds.
Page 16
Parental concerns about media
Proportion of parents who are concerned about their child‘s use of certain media
By age of child, 2011, percentages
3-5 years
6-7 years
8-9 years
10-11 years
90
80
73
70
70
60
48
79
69
66
58
60
50
75
59
59
48
61
61
51
40
30
20
10
0
Internet
Television
Source: ZDF-Studie „Jugendmedienschutz aus Sicht
der Eltern“, in: Hasebrink/Schröder/Schumacher
2012, p. 20.
Games
All media
Page 17
Technical media literacy: self-assessment of parents
and assessment of child
Self-assessment “very good” (5-point scale), percentages
Self-assessment mothers
70
Self-assessment fathers
Assessment of child
65
60
54
50
50
48
46
38
40
38
35
32
31
28
30
20
17
10
0
TV
Game consoles
Source: AOK-Familienstudie 2014, p. 39.
Computer and internet
Smartphones, tablet PCs
Basis: n=1,503 fathers and mothers of 4- to 14year-olds.
Page 18
Content-related media literacy: Self-assessment of
parents and assessment of child
Self-assessment “very good” (5-point scale), percentages
Self-assessment mothers
Self-assessment fathers
Assessment of child
60
53
50
45
43
42
40
33
32
30
30
26
20
10
10
0
7
TV
Game consoles
Source: AOK-Familienstudie 2014, p. 40.
9
8
Computer and Internet
Smartphones, tablet PCs
Basis: n=1,503 fathers and mothers of
4- to 14-year-olds.
Page 19
Children and Television
Page 20
Parental permission to watch TV
According to parents, by age, selection, 2011, percentages
unrestricted permission
permitted with restrictions
not permitted/without permission
does not apply/is not used
3-5 years 1
93
3 3
6-7 years 1
94
2 3
8-9 years
6
10-11 years
7
12-13 years
8
0%
90
2 2
91
11 1
92
10%
20%
30%
40%
Source: ZDF-Studie „Jugendmedienschutz aus Sicht
der Eltern“, in: Hasebrink/Schröder/Schumacher
2012, p. 27.
50%
60%
70%
80%
90%
100%
Page 21
Development of TV viewing time:
A comparison between children and adults
Viewing time in minutes per day, 2000-2015 in Germany
Adults (14 years and older)
250
226
Children (3-13 years)
237
234
203
200
150
100
97
91
93
81
50
0
2000
2005
Source: AGF in association with GfK, TV Scope
(before 2009 pc#tv); Fernsehpanel (G+EU) from
1.1.2005 on. In: Media Perspektiven Basisdaten
2015, p. 70.
2010
2015
Basis: n=FRG in total, children (3-13 years)
and adults (14 years and older).
Page 22
Development of TV viewing time by age groups
Viewing time in minutes per day, by age, 2010-2015
3-5 years
6-9 years
10-13 years
3-13 years
120
110
109
107
99
100
93
93
90
80
94
95
91
90
84
98
91
89
88
88
87
84
82
82
75
70
60
71
2010
2011
2012
Source: AGF/GfK-Fernsehforschung, TV Scope,
Panel (D+EU). In: Feierabend/Klingler, 2016,
p. 195.
74
2013
70
72
2014
2015
Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m.
Page 23
How long do children stay in front of the TV?
Exposure time in minutes per day, by age group, 2010-2015
3-5 years
190
180
6-9 years
150
140
3-13 years
174
178
186
181
177
171
170
160
10-13 years
160
163
164
164
161
162
162
149
158
154
151
151
142
138
139
137
135
133
130
120
110
100
2010
2011
2012
Panel (D+EU). In: Feierabend/Klingler 2016,
p. 195.
2013
2014
2015
Page 24
TV use during the week
By age group, viewing time, 2015, min./day
3-13 years
6-9 years
10-13 years
117
120
111
104
100
84
90
88
80
71
70
76
94
90
102
90
71
60
60
40
20
0
Mo-Sun
Mo-Thur
Panel (D+EU), in: Feierabend/Klingler, 2016,
p. 196.
Fr
Sat
Sun
Basis: FRG in total, Mon-Sun, 3:00 a.m.-3:00 p.m.,
3-13 years.
Page 25
Television use by children and adults
during the day
Percentages, 2014
50
45
40
35
3-13 years
30
3-5 years
25
6-9 years
20
10-13 years
15
14 years
and older
10
5
0
Source: AGF/GfK, TV Scope, Fernsehpanel
(D+EU), in: Feierabend/Klingler 2015, p. 178.
Page 26
Favourite TV channels of 3- to 13-year-olds in Germany
Selection, market share, percentages, 2015
20
18
17.5
15.4
16
14
12
10
8.4
8
8.1
7.4
5.8
6
5.8
4.0
4
2
0
Super RTL
KiKA
Nickelodeon
Panel (D+EU), in: Feierabend/Klingler 2016,
p. 199.
Disney
Channel
RTL
Pro Sieben
Sat. 1
Das Erste
Basis: n=FRG in total, 3-13 years, Mon-Sun, 3:00
a.m.-3:00 p.m., market share 2015.
Page 27
The most popular TV programmes
of German children in 2016
Unsupported answers (multiple answers possible), selection, percentages
10-12 years
6-9 years
20
20
16
15
18
15
14
11
11
10
5
0
Source: Trend Tracking Kids 2016, p. 19.
10
17
15
12
11
10
5
0
Page 28
The most popular TV programmes
of girls and boys in Germany 2016
Unsupported answers (multiple answers possible), selection, percentages
Boys
Girls
Tom & Jerry
13
Löwenzahn
6-9 years
SpongeBob
19
13
Tom & Jerry
19
Die Sendung mit der
Maus
13
Dragons
Cosmo and Wanda
10
Garfield
11
9
Ninjago
11
Garfield; Schloss
Einstein
15
10-12 years
Violetta
21
The Simpsons
29
26
DSDS
16
SpongeBob
GZSZ
16
Schloss Einstein
21
Schloss Einstein
12
Phineas and Ferb
10
Liv and Maddie
11
Die Pfefferkörner
10
Source: Trend Tracking Kids 2016, p. 21-22.
Basis: n=720 girls, n=757 boys, 6-19 years.
Page 29
Favourite TV programmes of German
preschoolers in 2012
“What is your child’s favourite TV programme?“
According to parents of 2- to 5-year-olds, percentages
Unser Sandmännchen
30
8
7
Die Sendung mit der Maus
3
Bob der Baumeister
1
Jim Knopf
5
5
2
SpongeBob Schwammkopf
9
5
7
Kikaninchen
2-3 years
6
Sesamstraße
0
Source: miniKIM-Studie 2012, p. 69.
4-5 years
10
20
30
40
Basis: parents of children who at least
watch TV from time to time, n=535.
Page 30
Favourite TV characters of
German preschoolers in 2015
#1
Die Maus (Sendung mit der Maus)
#2
Bob the Builder
#3
Micky Mouse
SpongeBob SquarePants
#8
Der kleine (blaue) Elefant
Prinzessin Lillifee
Shaun the Sheep
#9
Bugs Bunny/Looney Tunes
#4
Bibi Blocksberg
Coco der Affe
#5
Wickie
Sally Bollywood
#6
Biene Maja (Biene Maja)
#7
Benjamin Blümchen
Pippi Longstocking
Source: IZI-survey “Die Lieblingsfiguren der
Vorschulkinder“ (Favourite TV characters of
German preschoolers), 2015.
Sandmann (Sandmännchen)
# 10
Winnie Puuh,
Tom (Tom and Jerry)
Basis: n=379 girls and boys, 3-5 years.
Page 31
Favourite TV characters of preschoolers‘
by gender in 2015
Boys
Girls
#
Bob the Builder
1
Bibi Blocksberg
2
Biene Maja (Biene Maja)
Wickie
3
Micky Mouse
Prinzessin Lillifee
Benjamin Blümchen
4
Pippi Longstocking
Sally Bollywood
Micky Mouse
5
Der kleine (blaue) Elefant
Bugs Bunny
Pikachu (Pokemon)
Shaun the Sheep
6
Alice (in Wonderland)
Source: IZI-survey “Die Lieblingsfiguren der
Vorschulkinder“ (Favourite TV characters of
German preschoolers), 2015.
Basis: n=379 boys and girls, 3-5 years.
Page 32
Favourite TV characters of German 6- to 13-year-olds
#1
#2
Bart Simpson
#3
Barbie
#4
Violetta
#5
Batman
#6
Sally Bollywood
#7
Angelo (Angelo)
Cosmo (Cosmo und Wanda)
Source: IZI-survey „Die Lieblingsfiguren der
Kinder 2015“, 2015.
#8
Bibi Blocksberg
Micky Mouse
#9
Bugs Bunny/Looney Tunes
Phineas Flynn (Phineas & Ferb)
Prinzessin Lillifee
Wickie
# 10
Homer Simpson
Pippi Longstocking
Spiderman/Peter Parker
Basis: n=831 boys and girls, 6-13 years.
Page 33
Favourite TV characters of 6- to 13-year-olds
by gender in 2015
Boys
Girls
#
1
Barbie
Bart Simpson
2
Violetta
Batman
3
Sally Bollywood
Bugs Bunny/Looney Tunes,
Spiderman/Peter Parker
4
SpongeBob SquarePants,
Bibi Blocksberg
Asterix, Cosmo (Cosmo und Wanda), Homer
Simpson, Phineas Flynn (Phineas & Ferb),
Timmy (Cosmo and Wanda)
5
Prinzessin Lillifee
Angelo, Garfield, Optimus Prime
(Transformers), Inspector Gadget
6
Pippi Longstocking
Micky Mouse, Songoku (Dragonball),
Stefan Raab, Superman
7
Biene Maja, Hannah Montana/Miley
Cyrus, Heidi Klum
Ash (Pokemon), Marsupilami, Pikachu
(Pokemon), Ruffy (One Piece), Sheldon Cooper
(The Big Bang Theory), Tom (Tom and Jerry)
Source: IZI-survey „Die Lieblingsfiguren der
Kinder 2015“, 2015.
8
Wickie, Wanda (Cosmo and Wanda),
Alice (in Wonderland), Hexe Lilli
Basis: n=831 boys and girls, 6 -13 years.
Page 34
Watching television has a positive connotation
for parents
Statements about television by parents of 3- to 13-year-olds, by age of child,
percentages
3-7 years
73
My child is allowed to chose the TV
programme for him/herself at times
86
8-13 years
81
It is nice when the family comes
together while watching TV
79
79
My child likes to watch TV at certain
times of the day, this is a part of our
daily routine
73
65
After kindergarden/school/after school
care my child is allowed to watch TV to
relax or to switch off
72
1
0
20
40
60
80
100
Basis: n=1,183 mothers of 3- to 13-year-olds.
Page 35
Reading (to Children)
in the Family
Page 36
How often do parents read to their children?
How often do parents read to their children, percentages
several times a day
7
once a day
21
several times a week
41
once a week
15
rarely
5
never
11
0
10
Source: Deutsche Bahn/Stiftung
Lesen/ZEIT: Vorlesestudie 2014, p. 30.
20
30
40
50
Basis: n=500, mothers and fathers.
Page 37
How often do children read a book?
Percentages
I read …
Total
Girls
Boys
16
… (nearly) every day
21
12
34
… once/several times a
week
40
29
33
… rarely
29
37
17
… never
11
22
0
5
10
15
20
25
30
35
40
45
Page 38
Favourite magazines & comics of German girls in 2016
By age, selection, percentages
10-12 years
6-9 years
30
30
27
25
25
20
15
10
22
20
15
12
9
8
7
10
5
5
0
0
18
14
10
10
Basis: n=720 girls, 6-19 years.
Page 39
Favourite magazines & comics of German boys in 2016
6-9 years
40
40
40
35
35
30
30
25
25
20
20
15
10
10-12 years
45
45
21
15
11
7
5
6
0
6
10
18
11
9
8
5
0
Basis: n=757 boys, 6-19 years.
Page 40
Reading to children and school achievement
Mothers´ answers, „How would you describe your child?“ (percentages)
Parents reading to children: daily (n=134)
weekly (n=235)
more rarely or never (n=155)
90
"is eager for
knowledge"
72
43
83
"is very focussed"
63
36
77
"thinks ahead"
67
37
0
20
Source: : Deutsche Bahn/Stiftung
Lesen/Die ZEIT: Vorlesestudie 2015, p. 18.
40
60
80
100
Basis: n=524, mothers of children 8-12.
Page 41
Reading to children and school grades
Childrens´ answers, by school subject (overall average grade)
Reading to children: daily
weekly
more rarely or never
4
2.92
3
2.38
2.19
2.73
2.37
2.61
2.46
2.34
2.56
2.38
2.17
2.21
2
2.45
2.03 2.04
2.4
2.1 2.11
1
0
German language
First foreign
language
Mathematics
Source: Deutsche Bahn/Stiftung Lesen/
Die ZEIT: Vorlesestudie 2015, p. 13.
Biology
Art
Music lessons
Basis: n=524 children (8-12 years) and their
mothers.
Page 42
Computer, Internet and
Social Media
Page 43
Personal ownership and desire for ownership
of a computer or laptop
Percentages, 2015
Personal ownership
Desire for ownership
60
55.3
54.7
56.6
54.2
53
50
40
36.6
30
21.5
22.2
20.7
20
10
5.2
0
Total
Boys
Girls
6-9 years
10-13 years
Page 44
At what age have German children parental permission
to surf the web?
3-5 years 0
2
10-11 years
2
12-13 years
0%
permitted with restrictions
39
11
6-7 years 0
8-9 years
50
36
37
27
62
18
18
5
84
9
1 5
85
10%
20%
30%
40%
Sicht der Eltern“, in: Hasebrink/Schröder/
Schumacher 2012, p. 27.
50%
9
60%
70%
80%
90%
100%
Page 45
How often do German children surf the web?
By gender and age groups, percentages, 2015
(Nearly) every day
Several times a week
Once a week
Rarely
Never
Total
32.8
30.9
8.7
2.9
24.6
Boys
32.5
31.6
8.8
3
24.1
Girls
33.2
30.1
6-9 years
8.9
30.2
10-13 years
0%
11.2
8.7
46.2
3.5
55.1
20%
25.2
2.8
6.5 2.34.5
31.6
40%
60%
80%
100%
Basis: 2,494, 6-13 years.
Page 46
How long do German children stay online?
Percentages, by medium, in 2014
(Nearly) every day
34
Computer/Laptop
Rarely
Never
53
10
3
22
10
Mobile/Smartphone
5
63
3
8
Game console
15
74
2
Tablet PC
3
95
0
20
40
60
80
100
Basis: n=766, 6-13 years, Internet users.
Page 47
How many German 4- to 5-year-olds are already online?
Percentages, 2015
(Nearly) every day
Total 2.8
Boys
11.9
3.7
Girls 1.8
0%
7.5
14.9
8.7
4.6
6
9.1
10%
Rarely
Never
73.3
3.6
71.8
5.6
20%
Once a week
74.8
30%
40%
50%
60%
70%
80%
90%
100%
Basis: n=591, 4-5 years, parents‘ statements.
Page 48
By the age of 10 nearly all children are online
Do you use the Internet at least sometimes?
Average duration of Internet use in minutes, answers with yes as percentage
100
94 %
90
80
76 %
70
16 min.
per day
22 min.
per day
98 %
99 %
59 min.
per day
93 min.
per day
12-13 years
14-15 years
100 %
115 min.
per day
60
50
40
30
39 %
11 min.
per day
20
10
0
6-7 years
8-9 years
10-11 years
Source: Bitkom Research 2014, p. 3.
16-18 years
Basis: n=962, 6- to 18-year-olds.
Page 49
What do German children – in comparison to German
adolescents – do online?
What do you do online at least sometimes?
Multiple answers possible, selection, percentages
6-7 years
16-18 years
Playing online games
56
Using social networks
85
Watching/downloading
movies/videos
55
Watching/downloading
movies/videos
85
Listening to/downloading
music
Information seeking (for
school,education)
Calling somebody e.g.
with Skype
leisure time)
16
school, education)
12
Listening to/downloading
music
11
Chatting with
friends/aquaintances
5
Information seeking ( for
leisure time)
83
80
76
68
Basis: n= 830, 6- to 18-year-old Internet users
Page 50
The most popular websites of
German children in 2016
Unsupported answers, top 3, by age and gender, percentages
Girls
Boys
toggo
KiKA
YouTube
6-9 years
56
26
toggo
50
kiKA
47
spielaffe
15
13
10-12 years
YouTube
toggo
spielaffe
37
26
23
Source: Trend Tracking Kids 2016, p. 210-211.
toggo
32
YouTube
29
KiKA
24
Basis: n=647 , 6- to 19-year-old girls and n=593,
6- to 19-year-old boys who use the Internet.
Page 51
Who do children ask for assistance
if they want to know something about the web?
By age (percentages)
Father
Mother
Friend
Teacher
100
90
80
70
60
50
40
30
20
10
0
3
4
5
6
7
8
9
10
11
2015, p. 80.
12
13
14
15
16
17
18
19
20
21
22
23
24
Basis: n=1,832, parents of children 3-8;
n=1,500, 9-24 years (DIVSI U25-Studie 2014).
Page 52
Social networks start to get relevant by the age of 12
Multiple answers possible, percentages
Watching movies/videos
Social networks
Information seeking for school
Online shopping
90
82
80
78
70
68
60
50
57
83
81
85
83
65
65
55
42
40
42
44
30
27
20
10
0
10
12
2
5
1
6-7 years
8-9 years
0
4
10-11 years
5
12-13 years
14-15 years
16-18 years
Basis: n=830, 6- to 18-year-old Internet users
Page 53
Most parents control the Internet use of their children
Which of the following statements apply to you?
Selection, percentages
100
90
87
80
75
75
70
60
76
76
72
69
57
58
50
59
40
30
30
20
10
0
18
35
My parents ask me not
to post too much
personal information
online
My parents explain to
me what is and what
isn't allowed online
My parents regularly
talk with me about my
online experiences
39
I'm only allowed to
spend a certain amount
of time online
25
16
6-7 years
8-9 years
10-11 years
12-13 years
Basis: n=830, 6- to 18-year-old Internet users.
Page 54
At what age do parents allow their children
to play computer/console games?
3-5 years
permission with restriction
49
32
19
6-7 years
48
8-9 years
3
10-11 years
4
12-13 years
0%
32
20
5
74
4
77
9
71
10%
20%
30%
40%
Sicht der Eltern“, in: Hasebrink/Schröder/
Schumacher 2012, p. 27.
18
50%
60%
70%
15
1
19
80%
90%
100%
Basis: n=750 parents of 3- to 17-yearolds, 2011.
Page 55
How often do German children play
computer/console games?
Percentages, 2014
(Nearly) every day
Total
Girls
Boys
20
40
19
11
38
31
0
31
16
37
16
60
Never
25
13
38
24
Rarley
80
100
Page 56
The most popular games (PC, console or online)
of German boys and girls
2014, up to 3 selections possible, percentages
12
FIFA
1
20
9
Super Mario
9
10
Total
8
Mario Kart
Girls
4
Boys
12
8
The Sims
12
5
5
Minecraft
1
8
0
5
10
15
20
25
Basis: n=909, 6-13 years, users of
PC/ console/online games.
Page 57
Children and Mobile Media
(Mobile Phone, Smartphone,
Tablet PC)
Page 58
By the age of 10 most children have their own
smartphone
Which of the following devices do you use at least sometimes?
Percentages
TV
Computer/laptop
100
Smartphone
94
90
80
Tablet PC
92
86
93
94
89
88
93
85
87
84
85
84
70
65
60
57
50
40
30
49
41
43
39
37
31
28
25
20
20
10
0
6-7 years
8-10 years
10-11 years
12-13 years
14-15 years
16-18 years
Basis: n=962, 6- to 18-year-olds.
Page 59
Everyday mobile phone use of German children
Functions of mobile phone used (almost) every day, selection, by gender, percentages
Receiving SMS/MMS
42
36
Sending SMS/MMS
41
35
Getting called by parents
29
22
Calling somebody
Girls
30
20
Boys
Getting called
29
22
Calling the parents
26
18
Using Internet
21
17
Playing games
0
10
20
23
23
30
40
50
Basis: n=751, 6-13 years, owners of a mobile phone.
Page 60
Do mobile phones replace meeting friends in personal?
How do German children contact their friends (almost) every day?
2014, Selection, percentages
Personal meeting (n=624)
63
Sending SMS/MMS (n=550)
50
Online chat (n=317)
43
Online community (n=347)
35
Making phone call (n=624)
23
Sending email (n=384)
9
0
10
20
30
40
50
60
70
Basis: 10-to 13-year-olds, who use the medium
regularly.
Page 61
Mobile web use increases with age
Going online using different devices, by age, supported answers, percentages
6-9 years
10-12 years
13-16 years
45
Computer/laptop
86
+2
97
8
Mobile
phone/smartphone/iPhone
51
+ 31
91
6
Tablet-PC, e.g. iPad
+ 12
17
32
0
20
40
60
80
100
Basis: n=1,477, 6- to 19-year-olds.
Page 62
German children feel attracted to
mobile media devices
German children‘s interests for media devices, 6-12 years, according to their mothers
Top Two (5-point scale), percentages
Television
91
Computer/laptop
with Internet access
64
Tablet PC, iPad
Smartphone, mobile
phone with
touchscreen
Source: Guth 2012, Mediennutzung heute, p. 4.
56
44
Basis: n=773 mothers of 6- to 12-year-olds; device
available in household.
Page 63
Picture book apps and children‘s book apps
are well received by most parents
How often do parents watch picture book apps or children‘s book apps with their
children?
Percentages
Several times a week or daily
18
49
At most once or twice a week
31
Rarely
Used it only once
Source: Vorlesestudie 2012, p. 12.
87
38
13
Basis: n=82 parents who watched at least once a
picture book app or a children’s book app with
their children.
.
Page 64
How many children and teens download apps?
Have you ever downloaded apps for your mobile phone/iPod touch/iPad etc.?
By age, 2016, percentages
100
90
90
80
70
60
66
59
50
39
40
30
20
10
10
2
0
Total
6-7 years
8-9 years
Source: Trend Tracking Kinds 2016, p. 224.
10-11 years
12-13 years
14-15 years
Page 65
The most frequently used apps by children
2016, percentages
6-9 years
10-12 years
WhatsApp
3
WhatsApp
Angry Birds
2
Candy Crush
Candy Crush
2
Angry Birds
YouTube
1
Facebook
Hay Day
1
YouTube
Source: Trend Tracking Kinds 2016, p. 229 and
232.
36
17
14
11
8
Page 66
Tablet PC: Personal ownership and desire for ownership
of 6- to 13-year-olds
Selection, percentages, 2015
Personal ownership
Desire for ownership
60
49.6
50
44.8
45.6
44.1
39.6
40
30
20
10
0
7.1
Total
6.4
Boys
10.1
7.8
3.9
Girls
6-9 years
10-13 years
Page 67
What do children use their parents‘ tablet PC for?
Child is allowed to use parents‘ tablet PC, percentages
6- to 13-year-olds
4- to 5-year-olds
Playing games
79.4
61.3
Playing games
Learning
85
49.2
Learning
33.3
49
Listening to music/audio
books
32.5
Information seeking
44.3
Source: KidsVA 2015, p. 36 and 64.
Basis: n=137, 4- to 5-year-old children and
n=257, 6-to 13-year-olds who use their parents‘
tablet PC
Page 68
Use of tablet PC by the child (alone/with parents)
According to parents, by age of children, percentages
(Nearly) every day
Total
14
6-7 years
8-9 years
10-11 years
12-13 years
0%
40
Rarely
42
48
23
30%
40%
5
24
38
27
50%
60%
70%
7
13
33
17
20%
9
18
45
10%
I don't know
31
27
7
Never
80%
9
7
4
7
4
90%
100%
Basis: Parents who have tablet PCs available in the
household, n=235.
Page 69
Sources
• AOK-Familienstudie 2014. Forschungsbericht des SINUS-Instituts. Teil 1: Repräsentativbefragung von Eltern mit Kindern
von 4 bis 14 Jahren. URL:
http://www.aok-bv.de/imperia/md/aokbv/presse/pressemitteilungen/archiv/2014/aok_familienstudie_2014_gesamtbericht_band_1.pdf
(last access: 9.2.2016).
• BDZV: Relevanz von Nachrichten für Kinder. Januar 2015.
URL: https://www.bdzv.de/fileadmin/bdzv_hauptseite/aktuell/pressemitteilungen/2015/assets/BDZVStudie_Kinder_und_Nachrichten.pdf (last access: 9.2.2016)
• Bitkom Research: Pressekonferenz – Studie „Kinder und Jugend 3.0“. Berlin, 28. April 2014.
URL: https://www.bitkom.org/Presse/Anhaenge-an-PIs/2014/April/BITKOM-PK-Kinder-und-Jugend-3-0.pdf (last access:
9.2.2016).
• Deutsche Bahn; Stiftung Lesen; DIE ZEIT: Vorlesestudie 2012: Digitale Angebote – neue Anreize für das Vorlesen?
Repräsentative Befragung von Eltern mit Kindern im Alter von 2 bis 8 Jahren.
URL: http://www.stiftunglesen.de/download.php?type=documentpdf&id=752 (last access : 9.2.2016).
• Deutsche Bahn; Stiftung Lesen; DIE ZEIT: Vorlesestudie 2014. Vorlesen macht Familien stark. Repräsentative Befragung
von Eltern mit Kindern im Alter von 2 bis 8 Jahren.
URL: https://www.stiftunglesen.de/download.php?type=documentpdf&id=1357 (last access: 9.2.2016).
• Deutsche Bahn; Stiftung Lesen; DIE ZEIT: Vorlesestudie 2015. Vorlesen - Investition in Mitgefühl und solidarisches
Handeln. Repräsentative Befragung von Kindern im Alter von 8 bis 12 Jahren und ihren Müttern.
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Media Perspektiven, 4/2015, pp. 174-185.
URL: http://www.media-perspektiven.de/publikationen/fachzeitschrift/2015/artikel/was-kinder-sehen-18/
(last access: 9.2.2016).
• Feierabend, Sabine; Klingler, Walter: Was Kinder sehen. Eine Analyse der Fernsehnutzung Drei- bis 13-Jähriger 2015. In:
Media Perspektiven, 4/2016, pp. 194-205.
URL: http://www.ard-werbung.de/media-perspektiven/publikationen/fachzeitschrift/2016/artikel/was-kinder-sehen-19/
(letzter Zugriff: 20.7.2016).
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URL: http://www.kinderwelten.tv/ (last access : 9.2.2016).
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• Guth, Birgit: Alles was zählt. Aktuelle Trends der Mediennutzung von Kindern. Vortrag Kinderwelten Fachtagung 2014.
URL: http://www.kinderwelten.tv/ (last access : 9.2.2016).
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Eltern. In: Media Perspektiven 1/2012, pp. 18-30.
URL: http://www.ard-werbung.de/media-perspektiven/publikationen/fachzeitschrift/2012/artikel/kinder-undjugendmedienschutz-aus-der-sicht-dereltern/?tx_frspublication_pi5%5Baction%5D=index&cHash=a7289b086781bb9302f3da73514f097f
(last access : 9.2.2016).
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URL: http://www.iconkids.com (last access: 9.2.2016).
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Page 71

Basic Data Children and Media 2016

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