Growth Hacking Your Brand to Success!

Transcription

31/5/2016
Growth Hacking Your
Brand to Success!
Irfan Khairi
www.irfankhairi.org | [email protected] | www.fb.com/irfankhairi.fb
About me
•
•
•
•
•
Doing online business since 2000
Made $1,000,000 at 25
Authored 7 books
Business academy in Malaysia
Travel a lot to speak
1
31/5/2016
What is growth hacking?
I
d it!
Growth hacking is a marketing technique which
aims to attract users at a relatively low cost and
primarily by means of technological integration.
2
31/5/2016
Why need to growth hack?
• Most startups don’t have that much capital for ads
• Facebook and Google ads are more expensive
• Every money saved is extra profit
• More effective compared to paid ads!
•
•
•
•
Quality over Quantity
Analyzing Insights
Be like TV
Retargeting Facebook Ads
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Linking to Instagram
Hashtag competition
Increasing reach
Let’s get VIRAL
3
31/5/2016
1. Quality over Quantity
How many likes you have is
Not relevent anymore.
Look at FamilyShare…
4
31/5/2016
Page Likes (followers) 2,000,000+
11,000 post likes
Vs
1,800 post likes
Reach 32,727
1.6%
reach!
5
31/5/2016
Page Likes (followers) 400,000
50%
reach!
It’s always quality over quantity
Why?
• Build your brand at a focused target
• Not focusing will weaken your brand
• Reach will drop with un-focused followers (Family Share)
6
31/5/2016
Updates must be….
Putting funny clips, babies, cats, epic fails will
increase page likes!
But it will reduce quality of page likes.
7
31/5/2016
It takes hard work to build quality followers…
8
31/5/2016
Once you have it, it will be easier!
400,000
Page
likes
200,000
100,000
Time
Update with tons of relevant and helpful info
= exponential growth!
9
31/5/2016
Be consistent.
Keep on updating with relevant
and helpful content.
Build targeted followers to your brand.
Text update
10
31/5/2016
Image update
Video update
11
31/5/2016
Blog update
BUT….
how to know that what you are updating
is effective?
12
31/5/2016
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
2. Analyze insights
13
31/5/2016
DEMO 1: The people. Who are your followers
14
31/5/2016
Check out what works. And do more of it.
DEMO 2: What works? Do more of it!
15
31/5/2016
Do more of it by repurposing!
Delivering same message in different ways.
16
31/5/2016
17
31/5/2016
18
31/5/2016
Why repurpose?
• Difficult to come up with new ideas
• Consistent with posts
• Empower readers with message
19
31/5/2016
What else in Insights?...
One way to see if you are doing well…
Pages to Watch.
Set a benchmark/target using competitors,
leaders in the industry, or just about any
page that you like.
20
31/5/2016
DEMO 3: Pages to watch!
One more thing, checkout the
PRIME TIME to post...
21
31/5/2016
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
3. Be like TV
build and retain audience
22
31/5/2016
My Facebook
•
•
•
•
•
6.30 am: Motivational image quotes
10.00am: Business tips Video
2.00pm: Article on blog
7.00pm: Image quotes
9.00pm: Live broadcasting
Have a daily schedule just like TV!
Plan your posts. Schedule it!
23
31/5/2016
VIDEOS
*since 2014 videos gets higher reach and engagement compare to other types of posts
What is better then VIDEOS?
LIVE VIDEOS
24
31/5/2016
LIVE DEMO*
A little history of LIVE
TIPS:
Don’t wait
Do often (timing like tv)
Do longer (notice notification)
Great title. Clickable.
Engage with audience
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
25
31/5/2016
4. Retargeting Facebook ads
Lets start with basic targeting ads…
DEMO: Putting ads on Facebook!
26
31/5/2016
Ads targeting is VERY effective on Facebook
6 until it sticks
Your business
54
27
31/5/2016
But what is VERY VERY effective is retargeting!
28
31/5/2016
29
31/5/2016
30
31/5/2016
3 types of retargeting…
• Those who have visited your site
• Those who are in your email list
• App activity
DEMO: Retargeting!
31
31/5/2016
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
5. Linking with Instagram
32
31/5/2016
Don’t forget now you can put ads on
Instagram too via Facebook.
33
31/5/2016
30,000,000 page likes on FACEBOOK
8,000,000 followers on Instagram
34
31/5/2016
90,000,000 page likes on FACEBOOK
800,000 followers on Instagram
35
31/5/2016
how to link
my favourite instagram strategies…
36
31/5/2016
1. Take good SQUARE photos
2. Tell a story…
37
31/5/2016
3. Run a competition!
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
38
31/5/2016
6. Hashtag competition
# idea
why run a contest?
39
31/5/2016
what is a #hashtag?
examples of contest…
40
31/5/2016
41
31/5/2016
42
31/5/2016
43
31/5/2016
step 1: a landing page
44
31/5/2016
step 2: instructions
45
31/5/2016
step 3: promote competition
final step: choosing a winner!
46
31/5/2016
one more thing
…repeat!
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
47
31/5/2016
7. How to increase reach
48
31/5/2016
2012
2013/2014
49
31/5/2016
2015/2016
50
31/5/2016
Page Likes (followers) 2,000,000+
11,000 post likes
Vs
1,800 post likes
1.6%
reach!
Reach 32,727
50%
reach!
51
31/5/2016
HISTORY OF FACEBOOK
2004
52
31/5/2016
53
31/5/2016
54
31/5/2016
Businesses are mad and angry
55
31/5/2016
They have
1.23 billion
users
56
31/5/2016
2015/2016
50%
reach!
57
31/5/2016
100%
reach!
58
31/5/2016
59
31/5/2016
60
31/5/2016
61
31/5/2016
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
62
31/5/2016
8. Let’s get VIRAL
63
31/5/2016
www.irfankhairi.com
www.irfankhairi.com
64
31/5/2016
65
31/5/2016
Evolution of Dance
Twin Baby
Stalking cat
Professional
Certificate in New Media
www.irfankhairi.org
| [email protected]
| www.fb.com/irfankhairi.fb
Marketing & Branding
66
31/5/2016
Professional
www.irfankhairi.org
| [email protected]
Video: Blendtec | Video: GoPro |
67
31/5/2016
VIRAL
MORE VIRAL
Professional
www.irfankhairi.org
| [email protected]
68
31/5/2016
Professional
www.irfankhairi.org
| [email protected]
Professional
www.irfankhairi.org
| [email protected]
69
31/5/2016
Professional
www.irfankhairi.org
| [email protected]
70
31/5/2016
71
31/5/2016
Professional
www.irfankhairi.org
| [email protected]
72
31/5/2016
Professional
www.irfankhairi.org
| [email protected]
Professional
www.irfankhairi.org
| [email protected]
73
31/5/2016
How good storytelling helps viral
Left brain
Right brain
74
31/5/2016
•
•
•
•
Analyzing Insights
Be like TV
How Inbound
Marketing Can
Help Start-ups
•
•
•
•
Hashtag competition
Increasing reach
Let’s get VIRAL
75
31/5/2016
76

Growth Hacking Your Brand to Success!

Transcription

Similar documents