MEDIA GUIDE PRINT+ONLINE

MEDIA GUIDE
PRINT+ONLINE
2016
Online
geprüft
More information at:
www.elektroniknet.de/events
www.elektroniknet.de/media/showroom
Contact
USA
Véronique Lamarque-Pandit
126 High Street
Mystic, CT 06355
USA
Phone: +1-860-536-6677
Fax: +1-860-572-2794
[email protected]
UK
Alastair Swift
4 Jersey Lane,
St Albans,
Herts, AL4 9AB, UK
Phone: +44-1727-765542
Fax: +44-1727-752408
Mobile: +44-7910-073565
[email protected]
Korea
Young Media Inc.
407 Jinyang Sangga,
120-3 Chungmuro 4 ga,
Chung-ku
Phone: +82-2-2273-4819
Fax: +82-2-2273-4818
[email protected]
For all other territories
please contact:
Martina Niekrawietz
International Account Manager
Richard-Reitzner-Allee 2
85540 Haar
Germany
Phone: +49 89 25556-1309
Fax: +49 89 25556-1651
[email protected]
2
Japan
Shinano International, Inc.
Mr. Kazuhiko Tanaka
Akane Bldg. 3F
4-1-31 Akasaka
Minato-Ku
Tokyo 107-0052, Japan
Phone: +81-3-3584-6420
Fax: +81-3-3505-5628
[email protected]
Editorial contact:
DESIGN&ELEKTRONIK
Richard-Reitzner-Allee 2
85540 Haar
Germany
Editor-in-chief:
Frank Riemenschneider
Phone: +49 89 25556-1714
Fax: +49 89 25556-1654
[email protected]
Assistant:
Hilde Buchner
Phone: +49 89 25556-1345
Fax: +49 89 25556-1654
[email protected]
Media Portrait
1
Media Portrait
1 Title: DESIGN&ELEKTRONIK
2 Characteristics: Each month DESIGN&ELEKTRONIK presents latest news and an individual
up-to-date special subject covering the whole spectrum of electronics
over the course of the year from the design engineer´s point of view. It
provides the latest news on technology, new developments and trends as
well as particular solutions for current problems in design engineering.
3 Target group According to LA ELFA 12/13 (readership analysis of electronics trade
media), DESIGN&ELEKTRONIK is the most read monthly electronics trade
journal in Germany with 65,000 readers per issue. 86.6 percent of the
DESIGN&ELEKTRONIK recipients are working in research, development
and design. This is the highest percentage of all IVW-EDA-audited electronics trade journals.
(IVW-EDA 2014, selection of titles according to mediaskop, segment electronics)
4 Publication frequency:monthly
11 Publisher: 13 Editorial office:Frank Riemenschneider, editor-in-chief
[email protected]
Hilde Buchner, editorial assistant
[email protected]
Phone: +49 89 25556-1345
6 Volume:31st volume 2016
€ 68.40
€ 78.00
€ 7.50
8 Organ:9 Membership:
3
WEKA FACHMEDIEN GmbH
12 Advertising:Martina Niekrawietz, International Account
[email protected]
14 Editorial to advertising ratio: 2014= 13 issues
total pages:
5 Format: A4
7 Subscription rates: Domestic subscription:
Overseas subscription: Single copy rate:
10 Publishing house:WEKA FACHMEDIEN GmbH
Richard-Reitzner-Allee 2, D-85540 Haar
Phone: +49 89 25556-1376
www.elektroniknet.de
www.weka-fachmedien.de
LA ELFA (readership analysis of electronics trade media)
IVW-EDA (certified audit of circulation)
Not concerning the special issues
editorial content:
advertising content:
of which are
classifieds
house advertising
bound inserts
loose inserts
15 Editorial content analysis: latest news
product articles
professional articles
817 pages = 100%
602 pages = 73.7%
215 pages = 26.3%
3 pages = 1.4%
52 pages = 24.2%
6 pages = 2.8%
4 pieces
568 pages = 100%
45 pages = 7.4%
67 pages = 11.1%
490 pages = 81.4%
Advertising
formats and
rates 2016
advertising rates no. 31, valid from Jan 1st, 2016
1 Advertising formats and rates (in €)
Format
b/w
2c
3c
5,710.-
6,840.-
7,410.-
7,990.-
2/3 page
3,810.-
4,580.-
4,950.-
5,350.-
junior page
3,230.-
3,870.-
4,210.-
4,520.-
1/2 page
2,870.-
3,460.-
3,750.-
4,040.-
1/3 page
1,960.-
2,340.-
2,550.-
2,730.-
1/4 page
1,490.-
1,770.-
1,930.-
2,070.-
1/6 page
1,010.-
1,200.-
1,300.-
1,420.-
1/8 page
780.-
950.-
1,020.-
1,080.-
1/16 page
400.-
480.-
520.-
560.-
2nd/4th cover page
8,520.-
cover page
9,980.-
cover page Conference Corner
2 Additional charges:
Position:We charge an additional fee of 10 % of the basic rate for requested and
confirmed positions (minimum € 160.-)
Colour:
additional charge for each special colour on request
Prices apply to Euroscale. Additional charges for colours are rebateable.
Format:
There is no additional charge in 2016 for trim / printing gutter bleed.
3 Discounts: (within a 12 month period, starting from the publication date of first ad)
Frequency discount Volume discount
3 or more insertions 5% 3 or more pages 10%
6 or more insertions 10% 6 or more pages 15%
9 or more insertions 15% 9 or more pages 20%
12 or more insertions 20%
12 or more pages 25%
bound and loose inserts count as one page for volume discount
4 Classified advertisements:
Job market:
Recruitment ads:
€ 5.60 per mm b/w
(Germany; no discounts on applications for a job and box numbers ads) Double booking: discount of 50% on the basic rate if a recruitment ad is
booked in two consecutive issues.
6,500.-
per mm (1-column) 6.00
7.20
7.80
8.40
seminar ads
260.-
280.-
300.-
success stories
1/1 page
3,500.-
5 Special adverts: See pages 6 - 7
2/1 page
5,900.-
220.-
More formats on request, VAT excluded
total circulation: 21,262 copies
4
4c
1/1 page
P
Online job market:
€ 590.- per month
€ 250.- per month for online job market ads in combination with print ads
6Contact
Consultation and booking: Martina Niekrawietz, International Account Manager,
[email protected], other countries: see contact page
Digital data transfer:
Veronika Nikolay, [email protected]
7
Terms of payment:
Bank details: HypoVereinsbank München, Account No. 35 704 981, Bank code: 700 201 70
IBAN: DE37 7002 0270 0035 7049 81
SWIFT (BIC): HYVEDEMMXXX
VAT No.: DE 811 190 616
2 % discount for advance payment within 8 days after date of invoice
or net payment within 21 days of invoicing
Examples advertising formats
double page spread across gutter
width x height
420 x 297 mm u
1/2 page horizontal
width x height
90 x 260 mm
105 x 297 mm u
1/2 page vertical
width x height
186 x 130 mm
210 x 143 mm u
Island ads
width x height
43 x 50 mm up to 80 mm
2 1/2 pages across gutter
width x height
388 x 130 mm
420 x 143 mm u
1/3 page horizontal
width x height
186 x 86 mm
210 x 99 mm u
1/3 page vertical
width x height
58 x 260 mm
70 x 297 mm u
u trim size: add 4mm per
trimmed edge for bleed size
1/1 trim size
width x height
210 x 297 mm u
1/1 page
width x height
186 x 260 mm
1/4 page
1/4 page vertical
width x height
width x height
90 x 130 mm
43 x 260 mm
105 x 143 mm u 52 x 297 mm u
1/4 page horizontal
width x height
186 x 65 mm
210 x 74 mm u
2/3 page horizontal
width x height
122 x 260 mm
140 x 297 mm u
2/3 page vertical
width x height
186 x 176 mm
210 x 198 mm u
1/8 page
1/8 page vertical
width x height
width x height
90 x 65 mm
43 x 130 mm
105 x 74 mm u 52 x 143 mm u
1/8 page horizontal
width x height
186 x 33 mm
210 x 37 mm u
junior page
trim size
width x height width x height
137 x 190 mm 152 x 205 mm u
1/6 page
1/16 page vertical
width x height
width x height
58 x 130 mm 43 x 65 mm
70 x 143 mm u
1/6 page horizontal
186 x 43 mm
210 x 50 mm u
Examples for special ads:
Loose inserts
bound inserts
tip-on-ads
flap
More information on our
special adverts on pages
6-7
trim size: add 4 mm
per trimmed edge for
bleed size
column width: 43 mm
u
leaflets, cards or single sheets
5
leaflets, postcards
tip-on-card or CD-ROM (only in
combination with 1/1 page ad)
half-page cover or cover page
Special adverts
media information 2016
Cover picture
Inside cover
DESIGN&ELEKTRONIK
cover picture
Conference Corner
incl. cover story
Format: 210 mm x 260 mm
€ 9,980.-
incl. cover story
Format: 210 mm x 260 mm
€ 6,500.-*
*exhibitors of corresponding forums/congresses of
DESIGN&ELEKETORNIK get 50%
partner discount on ads in the
Conference Corner
belly wrap
cover flap
belly wrap
€ 11,760.-
cover flap incl. story
belly wrap incl. printing
€ 16,610.format: 540 mm x 100 mm
€ 10,440.cover flap incl. story and
cover 4
€ 15,640.format front page:
105 mm x 228 mm
format back page:
105 mm x 297 mm
(no discounts)
6
Special adverts
Bound inserts:
2-pages (including postage)
4-pages
8-pages
12-pages
further bound inserts
calculation run:
€ 6,580.€7,550.€9,280.€11,170.on request
22,000 copies
Delivery address for bound and loose
inserts and tip-on ads:
L.N. Schaffrath DruckMedien GmbH & Co. KG,
Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly:
“loose/bound insert CUSTOMER, for
DESIGN&ELEKTRONIK issue xy/2016“
Success Stories
Loose inserts:
including postage up to 25 g:
OPTOELEKTRONIK
ELbTUNNEL
mechanischen Aspekte auf Grund
der extremen Belastungen durch
bis zu 150 000 Fahrzeuge pro Tag
(mit sehr vielen Lkws) sicherlich
auch für jeden Elektroniker von
Interesse sind, soll es in diesem
Beitrag um die elektronische Seite
des Systems gehen.
Sicheres Spurleitsystem
Das Grundprinzip der hier beschriebenen Applikation ist uns allen vertraut, denn es
geht darum, Kraftfahrzeuge mit Hilfe von leuchtenden (in Deutschland gelben) Fahrbahnmarkierungen sicher von der einen Fahrspur auf eine andere Fahrspur zu leiten
– eine Aufgabe, die auf den ersten blick trivial bis sehr einfach aussieht. bei näherem
betrachten erweist sich ein derartiges System jedoch als äußerst komplex, zumal auch
noch extrem hohe Sicherheitsanforderungen hinzukommen: Sowohl in elektronischer
als auch in mechanischer Hinsicht ist eine Lenkung des Verkehrs mit Hilfe von in die
Fahrbahn eingelassenen Leuchtmarkierungen äußerst anspruchsvoll. Auf basis von
LED-Technologie und LonWorks-Powerline-Kommunikation hat das Lübecker Unternehmen who mit Unterstützung von EbV-Elektronik eine passende Lösung geschaffen, die
sich sowohl in mechanischer als auch in elektronischer Hinsicht bestens bewährt hat.
LED-Ansteuerung
Alle Bilder und Grafiken: who Ingenieurgesellschaft/Siemens
HANS HAPP
W
er an einem Werktag
morgens vom Norden
her über die insgesamt
mit sechs Fahrspuren ausgestattete Golden-Gate-Brücke nach
San Francisco hineinfährt, den
leiten gut 50 cm hohe und 80 cm
lange Betonklötze auf vier Fahrspuren gen Süden, während zwei
Spuren aus der Stadt heraus nach
Norden führen. Rechtzeitig vor
dem Feierabendverkehr müssen
die Betonklötze wieder umgesetzt
werden, um die sechs Fahrspuren
optimal nutzen zu können, denn
bei der nachmittäglichen RushHour rollen die Fahrzeuge dann
auf vier Fahrspuren nach Norden
aus der Stadt am Pazifik heraus
über die Brücke, und der Verkehr
fließt nur noch zweispurig nach
San Francisco hinein.
Pionierprojekt mit
elektro-optischem
Verkehrsleitsystem:
Der Elbtunnel
Als beim Elbtunnel in Hamburg die
vierte der jeweils 3,2 km langen
und je zwei Spuren breiten Röhren,
welche in 32 m Tiefe gut 12 m un-
bild 1: Die gelb leuchtenden Unterflurfeuer ersetzen die rot-weißen Markierungsbaken.
6
ter dem Elbgrund hindurchführen,
geplant beziehungsweise gebaut
wurden, wollten die Betreiber eine
elegantere Lösung zur Spurverschwenkung installieren, als dies
bisher an der Elbe und im Rest der
Welt üblich war. Gelbe Leuchtmarkierungen, so genannte Unterflurfeuer (UFL), sollten die bisher als
Fahrbahnmarkierung eingesetzten
mechanischen Leitsysteme (Betonklötze oder Baken) ersetzen, welche
die Fahrzeuge ihren Fahrspuren
zuweisen. Ziel war es, das umständliche mechanische Umsetzen sowie
die damit verbundenen zeit- und
finanzintensiven Fahrbahnsperrungen zu vermeiden.
Im Jahr 2004 erfolgte schließlich die erste Inbetriebnahme der
insgesamt 656 elektronisch gesteuerten Unterflurfeuer vor dem
Elbtunnel, die in 39 einzelnen
Leuchtketten von jeweils bis zu
600 m Kabellänge zusammengefasst sind, wobei manche Ketten
nur vier Unterflurfeuer, manche bis
zu 42 UFLs versorgen. Die Unterflurfeuer sind im 5-Meter-Raster in
die Fahrbahn eingelassen und über
ein meist mindestens 100 m bis
150 m langes Kabel angebunden.
Die in den Boden eingelassenen
»Markierungsleuchtknöpfe«, so die
offizielle Bezeichnung der Leuchtfeuer im Amtsdeutsch, arbeiten
mit einem Steuerungssystem, das
seit der ersten Inbetriebnahme
zuverlässig und praktisch unver-
ändert seinen Dienst versieht und
mit Powerline-Kommunikation auf
Basis der Echelon-Technologie arbeitet.
Unterflurfeuer:
eine mechanische
Herausforderung
Als mechanische Basiselemente
dienten dabei robuste Unterflurfeuer (Bild 1), denen die Flugzeuge
auf Flughäfen während ihrer Fahrt
zum/vom Terminal folgen, wobei
ein derartiges Leuchtelement auch
darauf ausgerichtet ist, dass immer
wieder ein voll beladener Airbus
A380 darüber rollt. Dennoch stellte
sich schnell heraus, dass die mechanischen Belastungen auf einer
Autobahn um ein Vielfaches höher
sind als auf einem Flughafen.
Das Unternehmen who Ingenieurgesellschaft, das als Entwicklungspartner im Bereich LonWorks für
Siemens Traffic Solutions für die
komplette Entwicklung der Unterflurfeuer und deren Kommunikation mit den Leitrechnern
zuständig war, stellte dann auch
schnell fest, dass ein großer Teil
der Herausforderungen beim Design im Bereich der Mechanik liegt:
»Mechanik, Optik und Abdichtung
der Unterflurfeuer inklusive IP-68Steckverbindern stellten uns trotz
unserer langjährigen Erfahrung im
rauen maritimen Umfeld vor neue
Aufgaben«, erklärt Dipl.-Ing. Detlef
Thon, geschäftsführender Gesell-
schafter der who Ingenieurgesellschaft mbH, die ihren Firmensitz in
Lübeck hat. »Die Powerline-Kommunikation sowie die Ansteuerung
der Leuchtmittel war nicht leicht,
sondern vergleichsweise einfach
im Vergleich zu den zahlreichen
mechanischen Problemen. Vor der
Montage testen wir im Rahmen der
Typprüfung fünf Unterflurfeuer auf
dem Vibrationsprüfstand mit 10 g
bei 1,2 mm Amplitude im Bereich
von 20 Hz bis 100 Hz gemäß
EN 60068-2-6. Bei der Endprüfung wird dann jedes Einzelteil
mit 1,4 bar Druck unter Wasser auf
Dichtigkeit geprüft; das hält wirklich nur High-End-Technik aus.«
Obwohl eine Erörterung dieser
Als die Ingenieure bei who mit
der Entwicklung des Unterflurfeuer-Systems begannen, waren
ursprünglich Halogenlampen als
Leuchtmittel vorgesehen, »aber
wir erkannten schnell, dass Halogenlampen hier nicht praktikabel
sind und wir auf LEDs setzen müssen«, führt Detlef Thon weiter aus.
»Nicht nur der im Vergleich zu Halogenlampen etwa 75% geringere
Energiebedarf der LEDs ist von Interesse. Schließlich hätten Halogenlampen präventiv alle 1000 bis
1500 Stunden ausgetauscht werden müssen, was einen immensen
Aufwand mit Fahrbahnsperrungen,
etc. erfordert hätte. Anfang 2009
waren einzelne Leuchtfeuer bereits
knapp 19 000 Stunden dauernd
eingeschaltet und problemlos über
20 000 Stunden in Betrieb.«
Das optische Kernelement in diesem mittlerweile fünf Jahre alten
Basis-Design bilden jeweils sechs
Dragon-LEDs aus dem Hause Osram mit einer Leistung von 1 W.
Zwar hatte who erste Prototypen
mit LEDs eines anderen Herstellers implementiert, aber auf Grund
der relativ großen Metallfläche, auf
welcher der Chip montiert ist, kam
bild 2: Die Unterflurfeuer müssen auch unter extremen bedingungen und
im Wasser stets ordnungsgemäß arbeiten.
CASE STUDY 2009
CASE STUDY 2009
€ 6,320.-
split-run by zip-codes or Nielsen areas per 1,000:
€300.-
es zu gefährlichen störenden Phantomlichtern, so dass diese LEDs
trotz hoher Leuchtkraft in dieser
Anwendung nicht nutzbar sind. Bei
Phantomlichtern wird einfallendes
Licht reflektiert, so dass es aussieht,
als ob die Lichtquelle aktiviert ist
– ein Phänomen, das wir von Verkehrsampeln, die mit Glühlampen
bestückt sind, nur allzu gut kennen.
»In Kombination mit einer speziell
entwickelten Optik erzielen wir bei
den Dragon-LEDs eine Lichtstärke
von 1200 Candela, während herkömmliche Anwendungen es nur
auf 100 cd bringen«, erklärt Detlef
Thon. »So schaffen wir es, die Anforderung der Polizei zu erfüllen,
dass die Fahrer die Markierungen
auch bei tief stehender Sonne bereits aus 85 m Entfernung sicher
erkennen.«
Da die Unterflurfeuer sowohl am
Tag als auch in der Nacht sowie
bei unterschiedlichen Sonnenständen und Bewölkungssituationen im Sommer wie im Winter
bestens sichtbar sein sollen, muss
die Helligkeit regelbar sein, wobei
who hier einen Dynamikbereich
zwischen der geringsten und der
hellsten Helligkeitsstufe von stattlichen 14 Bit erzielt – ein Wert, der
mit reiner Pulsbreitenmodulation
nicht erzielbar ist und zusätzliche
Schaltungskniffe erfordert.
Um stets reproduzierbare Helligkeitswerte zu erzielen, überwacht
das System nicht nur die Flussspannung der einzelnen Leuchtdioden
und den durch sie fließenden
Strom, sondern auch die Temperatur der LEDs sowie der Treiberund Ansteuerungselektronik. Da
der Wirkungsgrad der LEDs mit
sinkender Temperatur zunimmt,
sorgt bei diesen Unterflurfeuern
eine spezielle Regelung dafür, dass
in der kalten Jahreszeit ein geringerer Strom durch die LEDs fließt
als im Sommer – ein Feature, das
nur äußerst selten implementiert
wird.
Sicherheit wird bei dieser Anwendung groß geschrieben, und damit kein Markierungsleuchtknopf
unbemerkt ausfällt, liefert jedes
einzelne Unterflurfeuer permanent
Daten über 39 unterschiedliche
Messwerte und Betriebszustände. In
einer zentralen Datenbank laufen
dann die Betriebs/Messwerte von
split-run by qualified addresses per 1,000:
€ 450.minimum order sum: €
650.-
loose inserts more than 25g available on request
calculation run:
22,000 copies
7
customers‘ recommendations is the best advertising!
1/1 page
€ 3,500.- (no discounts)
2/1 page
€ 5,900.- (no discounts)
QR Code
€ 250.-
Response element to a
professional article or
product report
snipe ads
cover gate fold
snipe ad contents € 690.format: 60 mm x 60 mm
3-pages
€ 16,970.-
Tip-on ads
Island ads
base rate b/w per mm € 24.00.- / mm
base rate 4c per mm
€ 33.50.- / mm
minimum 1-column 50 mm height
maximum 1-column 80 mm height
Tip-on postcards: € 1,920.including postage
only in combination with 1/1-page,
non discountable
mechanical processing: up to 3 cm from
the gutter to the centre
Tip-on CDs: € 3,600.including postage only in combination with 1/1-page,
non discountable
mechanical processing: 15 mm - 60 mm
from the gutter to the centre
manual processing on request
7
Date / Topics
2016
Issue
1
Publication
date
Ad closing
date
Main topic 1
Main topic 2
Main topic 3
Trade shows
Feb 11, 2016
Jan 15, 2016
semiconductors:
microcontrollers, processors, DSPs,
programmable logics, interfaces
embedded computing:
industrial computers, embedded
hardware, embedded software,
design systems
trade show guide embedded
world 2016
embedded world 2016
Exhibition & Conference
Nuremberg, Feb 23 - Feb 25, 2016
electronic displays
Conference 2016
Nuremberg, Feb 24 - Feb 25, 2016
2
Mar 9, 2016
Feb 11, 2016
electromechanics:
joining technique, cases & cooling
technology, keys/switches/HMI,
relays
power supply:
AC/DC converters, DC/DC converters,
battery and charging technology
LED / lighting
trade show guide light &
building
light & building 2016
Frankfurt / Main,
Mar 13 - Mar 18, 2016
Entwicklerforum Batterien
& Ladekonzepte 2016
Mar 9 - Mar 10, 2016
Mar 31, 2016
Mar 2, 2016
components, embedded
systems, mesurement,
optoelectronics for medical
technology
electronics manufacturing
industry 4.0/ Internet of things:
communication technology, safety
& security, components
passive components:
condensers, tranformers, inductors,
resistors, quartzes/oscilloscopes
power supply
MEDTEC Europe
Apr 12 - Apr 14, 2016
1/16
Apr 15, 2016
3
8
Mar 17, 2016
Hanover Messe
Apr 25 - Apr 29, 2016
embedded computing
Conference Corner:
Highlights embedded world
conference
Hanover Messe 2016
Apr 25 - Apr 29, 2016
4
Apr 28, 2016
Apr 1, 2016
power supply:
AC/DC converters, DC/DC
converters, battery and charging
technology
test & measurement:
data logging
testers
oscilloscopes
sensor technology
power electronics:
IGBTs
MOSFETs
power modules
trade show guide Sensor+Test
trade show guide PCIM
components, automation
technology, measurement,
power supply for medical
technology
drive engineering
embedded systems
displays & lighting:
LCDs / TFT
lighting / LEDs
activation
Elektromechanik:
joining technique
cases & cooling technology
keys / switches / HMI
relays
microcontrollers, processors,
DSPs
embedded computing:
industrial computers
embedded hardware
embedded software
design systems
power supply:
AC/DC converters, DC/DC converters,
battery and charging technology
analog and mixed signal ICs:
analog ICs
discreet components,
IGBTs, MOSFETs
components, embedded
systems, measurement,
automation technology,
optoelectronics, power supply
for medical technology
image processing
Conference Corner:
highlights Design forum
batteries and charging concepts
May 6, 2016
Apr 8, 2016
2/16
5
May 12, 2016 Apr 14, 2016
PCIM Europe 2016
Nuremberg May 10 - May 12,
2016
SENSOR+TEST 2016
Nuremberg, May 10 - May 12,
2016
PCIM Europe
May 10 - May 12, 2016
SENSOR+TEST
May 10 - May 12, 2016
Conference Corner:
highlights electronics displays
conference
6
Jun 2, 2016
Jun 16, 2016
3/16
subject to alterations
9
May 3, 2016
May 19, 2016
design forum HMI –
components & solutions 2016
Munich, Jun 6, 2016
design forum
medical engineering
Munich, Jun 28, 2016
electromechanics
Date / Topics
2016
VERTICAL
7
8
Jul 7, 2016
Jun 10, 2016
communication technology:
industrial wireless
M2M
HF technology
industrial communications
automation technology:
sensors/ectuators
image processing
electromechanics:
joining technique
cases & cooling technology
keys / switches / HMI
relays
safety & security
Aug 11, 2016
components, optoelectronics,
measurement, power supply for
medical technology
embedded systems
Conference Corner:
highlights design forum
medical electronics
Sep 19, 2016
Aug 23, 2016
passive components:
condensers, transformers,
resistors
quartzes/oscillators
inductors
analog & power management
ICs:
analog ICs
discreet components
IGBTs, MOSFETs
embedded computing:
industrial computers
embedded hardware
embedded software
design systems
Oct 11, 2016
Sep 13, 2016
preview electronica:
power supply, embedded
computing, optoelectronics,
semiconductors, tools, passive
components, electromechanics
test & measurement:
data logging
testers
oscilloscopes
sensor technology
industry 4.0 & Internet of
things:
communication technology
safety & security
components
INTERNET OF THINGS
Sep 1, 2016
Sep 9, 2016
Aug 8, 2016
components for Industry 4.0 &
Internet of things
forum functional safety 2016
Munich, Jul 5 - Jul 7, 2016
Conference Corner:
highlights design forum HMI
power supply:
AC/DC converters, DC/DC converters,
battery and charging technology
Conference Corner:
highlights design forum
functional safety
4/16
9
10
10
IoT Conference – from the
sensor to the cloud
Munich, Oct 20, 2016
11
Oct 31, 2016
Oct 4, 2016
trade show issue electronica:
power supply, embedded computing, optoelectronics, semiconductors, tools, measurement, passive
components, electromechanics
mobility:
components for vehicles and
railway engineering
trade show guide elctronica
electronica
Munich, Nov 8 - Nov 11, 2016
Nov 2, 2016
Oct 5, 2016
components, embedded
systems, optoelectronics,
measurement for medical
technology
power supply
electronics production
electronica
Munich, Nov 8 - Nov 11, 2016
COMPAMED
Nov 14 - Nov 17, 2016
5/16
SPS IPC Drives,
Nuremberg,
Nov 22 - Nov 24, 2016
Nov 16, 2016
VERTICAL
12
13
INDUSTRIAL
Dec 7, 2016
subject to alterations
11
Oct 19, 2016
Nov 10, 2016
semiconductors for automation
components:
microcontrollers/processors/DSPs
programmable logics
interfaces
analog and power management
ICs
embedded computing:
industrial computers
embedded hardware
embedded software
design systems
trade show guide SPS IPC Drives
displays & lighting:
LCDs / TFT
lighting / LEDs
drives
electromechanics
joining technique
cases & cooling technology
keys / switches / HMI
relays
power supply & power
management:
AC/DC converters, DC/DC converters
battery and charging technology
IGBTs, MOSFETs, power modules
Conference Corner:
highlights Iot Conference –
from the sensor to the cloud
SPS IPC Drives
Nuremberg,
Nov 22 - Nov 24, 2016
Coverage
analysis
media information 2016
Vocational training
Age
Share of average readership
(65,000 readers)
percent
apprenticeship completed (Base: 73.000)
Share of average readership
(65,000 readers)
total
percent
total
21
13,500
18 to 29 years (Base: 21,900)
2
1,200
master craftsman’s examination (Base: 20.500)
5
3,100
30 to 39 years (Base: 50,500)
23
14,900
technical school completed (Base: 26.300)
7
4,800
40 to 49 years (Base: 95,900)
35
22,500
11
6,800
50 years and above (Base: 101,900)
40
26,400
100
65,000
engineering college (Base: 17.700)
polytechnic college (Base: 6.200)
2
1,100
technical college (Base: 101.100)
43
27,900
university (Base: 91.900)
33
21,300
doctorate (Base: 6.400)
3
2,300
Multiple answers possible
Gender
Share of average readership
(65,000 readers)
percent
men (Base: 255,000)
women (Base: 15,300)
12
total
97
2,000
3
2,000
100
65,000
Summary of the survey methodology for the coverage analysis (AMF 3-R)
1. Name of the coverage study:
LA ELFA 12/13 readership analysis of electronics trade media is conducted on behalf of WEKA FACHMEDIEN GmbH. Overall control was entrusted to the Technical University of Munich.
A total of 8 titles were raised in the demanded systematic approach in accordance with the official
guidelines for media analysis from the German Advertising Federation ZAW (7 titles have been evaluated,
one title did not fulfil the systematic and objectively defined criteria of the title selection).
2. Definition of the universe:
2.1.Universe:
a)Institutions/companies:
All companies of the Federal Republic of Germany belonging to electronics industries have been defined
as institutional universe.
b)Persons:
The target persons are people who deal with electronics and at least participate in decision making.
Are there any employees or departments in your company who deal with components of professional
electronics?
For example:
• production of electronic components
• production of devices with electronic components
• design of electronic and electrotechnical components
• planning/conception of applications with those components
• distribution/trade/purchase in the industrial area with those components
The general provision of support for the company´s network equipment and telecommunications equipment or the simple distribution of finished devices to retail customers are not taken into account.
In the second step the term “decision maker“ is defined:
How many deciscion makers are there amongst the employees who deal with electronics as described
above? A decision maker is any person who plays a decisive role in decision making. Apart from those
who take the final decision this contains also persons within a team who are involved in a decision in
terms of planning or consulting.
Both decisions of technical nature (selection of components, manufacturers, technical solutions) and
commercial decisions (selection of suppliers etc. also according to specifications) are meant here.
2.2.Structure of the universe:
According to the Federal Statistical Office of Germany (sales tax statistics 2010 as published in March
2013) the universe covers 162,384 companies from sectors with WZ08-codes: 20, 26.11, 26.2, 26.3,
26.4, 26.5, 26.6, 26.7, 27, 28, 29, 30, 32.5, 46.52, 47.41, 61, 62, 63.1, 71.2 und 72.1.
The number of electronics decision makers in these sectors has been determined empirically. The study
represents 270.300 decision makers.
13
3. Research methodology
As there are no documents regarding the number or distribution of the target persons‘ universe within their
companies the personnel universe was to be determined at first. The number of electronics decision makers
within the respective companies was identified by screening interviews via telephone.
Within a department relevant for the survey a target person was selected randomly for the main interview
by telephone.
To avoid confusion regarding the titles title cards could be consulted on a secured part of the IFAK website.
Cover pages were rearranged differently for each respondent. As an alternative to the visualization on the
internet titles could also be identified by (printed) title cards sent to the persons interviewed. Those title
cards had a DIN-A7 size and were sent in variable sequences. The quality and presentation did not differ in
either alternative. Additional interviews could be conducted within companies with more than 5 decision
makers in order to consider the lower chances of a target person to be selected within bigger companies.
Both the screening and the main interview were carried out by the quota method. Screeners had to consider
the structures of industry and sales based on the data of the Federal Statistical Office. Main interviews were
based on the quota guidelines defining the structure of the number of decision makers and industry which
was determined during the screening.
In order to better map the slightly occupied parts more interviews have been realized in these areas. Afterwards this deliberately created disproportionality was adapted to the predefined structures by the subsequent proportionalization.
4. Manner and preparation of the sample:
The data for the sample were taken from the provider D&B Germany GmbH. After postal sorting at random
of the current database the sample procedure was conducted by D&B. The WZ08-codes and 3 sales categories served as specifications.
Subsequently the sample was analyzed for duplicates and fully cleaned.
5. Day of the sampling procedure:
The sampling procedure took place on June 18th, 2013.
6. Sample fullfillment:
To be omitted because of the application of the quota method.
A total of 4,266 screening interviews and 751 main interviews were conducted.
7. Period of survey:
The survey took place from June 20th to September 21st, 2013.
8. Conduct of investigation:
IFAK Institute GmbH & Co. KG, Taunusstein was in charge of conduct, fieldwork and technical preparation of
the data. The Technical University of Munich is responsible for the scientific and methodological supervision.
The survey refers in composition, realisation, coverage and reporting to the official guidelines for media
analysis from the German Advertising Federation (ZAW).
Coverage
analysis
media information 2016
Readership / coverage
Coverage according to product fields
universe
= 270,300 persons
costs per 1,000 readers
price list No. 31, 2016
1/1 page bw € 5,710.-
percent
total
prompted recall
at least 1 of 12 issues read
56.2
40.8
151,900
110,200
—
51.81 €
readers of an average issue
24.0
65,000
87.85 €
Coverage / total readership
(total readership in the last 3 months)
percent
total
47.6
90,200
(base = 189,300)
public authority, management
49,200
procurement decision makers electromechanics
44,100
procurement decision makers industrial computers
45,800
procurement decision makers optoelectronics
26,600
procurement decision makers design tools, development systems
31,800
(sole + joint decision-making
base = 168,700)
(sole + joint decision-making
base = 145,600)
(sole + joint decision-making
base = 78,400)
(sole + joint decision-making
base = 117,700)
41.9
65,700
procurement decision makers automation engineering
22,400
procurement decision makers electronics manufacturing
19,300
procurement decision makers networks, communication
47,800
procurement decision makers power supplies, UPS
26,200
procurement decision makers displays
63,100
procurement decision makers image processing
28,500
(sole + joint decision-making
base = 138,800)
(sole + joint decision-making
base = 95,400)
Coverage / average issue readership
(readers of an average issue)
percent
total
28.9
54,800
25.4
30,800
25.3
39,700
(base = 121,400)
(base = 156,700)
procurement decision makers passive components
35,900
(base = 189,300)
Purchasing, procurement
48,600
(sole + joint decision-making
base = 161,800)
procurement decision makers control engineering, testing systems
Average readership in different fields of work
public authority, management
procurement decision makers active components
51,500
(base = 156,700)
Target group
development, research, design
(sole + joint decision-making
base = 83,600)
(sole + joint decision-making
base = 189,000)
(sole + joint decision-making
base = 115,300)
(sole + joint decision-making
base = 159,900)
(sole + joint decision-making
base = 75,300)
14
coverage per issue
total
42.4
(base = 121,400)
Purchasing, procurement
Target group
(sole + joint decision-making
base = 181,800)
Total readership in certain fields of work
Target group
development, research, design
Coverage analysis
base: total circulation = 21,262 copies
media information 2016
Business sectors
Size of economic entity
Share of average readership
(65,000 readers)
Group of recipients
24
chemical industry, mineral-oil
percent
8
automotive electronics / vehicle design
26
5,100
16,700
(base: 69,000)
29
military electronics (base: 19,100)
10
6,300
consumer electronics (base: 45,300)
23
15,200
72
data processing (base: 108,300)
38
24,800
33
measurement and control technology
44
28,400
31, 32, 33
Share of average readership
(65,000 readers)
total
(base: 19,200)
31, 34, 35
Coverage analysis
percent
total
1 - 9 employees (base: 95,800)
38
24,700
10 - 99 employees (base: 104,300)
34
22,000
100 employees and more (base: 70,100)
28
18,300
100
65,000
(base: 97,600)
33
medical technology (base: 51,600)
26
16,600
33
precision and optical goods (base: 24,600)
11
7,100
29
engineering industry / apparatus industry
33
21,400
Fields of work
Share of average readership
(65,000 readers)
percent
(base: 92,700)
32, 64
telecommunications (base: 65,300)
28
18,000
31
industrial electronics (base: 93,500)
53
34,200
32
components production (base: 24,300)
11
7,400
51
trade/distribution of electrical devices and components
19
12,200
(base: 50,000)
74
consulting engineering firm Multiple answers possible
15
total
84
54,800
purchasing, procurement (base = 156,700)
61
39,700
public authority, management (base = 121,400)
47
30,800
production, manufacturing, quality control
62
40,500
43
28,100
(base = 189,300)
(base = 161,300)
23
15,000
5
3,200
(base: 46,400)
others (base: 9,700)
development, research, design
organisation, logistics (base = 105,400)
Multiple answers possible
Circulation / distribution /
technical data
2
Circulation / Distribution analysis
1
Circulation audit:
2
Circulation breakdown:
copies per issue/annual average
(July 1st 2014 to June 30th 2015)
print run:
21,900
total circulation:
21,262
abroad:
781
sold circulation:
261
abroad:
48
subscriptions:
251
member copies:
retail sales:
–
other sales:
10
controlled circulation:
21,001
remainder, archive and
voucher copies:
3.1Structure of the domestic market
circulation by Nielsen-areas
*
Kiel
Rostock
–
Nielsen 1
7.0% = 1,425 Expl.
Bremen
Berlin
Muenster
Nielsen 2
11.7% = 2,389 Expl.
Cologne
Koblenz
Erfurt
Dresden
Nuremberg
Stuttgart
3
Nielsen 3b
24% = 4,920 Expl.
Geographic circulation breakdown:
economic region
Inland
20,481
Schweiz
1.8
391
Österreich
1.7
351
sonstiges Ausland
0.2
39
100.0
21,262
*(except special issues)
16
Munich
copies
96.3
Tatsächlich verbreitete Auflage
Freiburg
Nielsen 4
37.8% = 7,739 Expl.
share of total circulation
%
Nielsen 7
5.1% = 1,049 Expl.
Frankfurt
Nielsen 3a
10.9% = 2,236 Expl.
638
Nielsen 5+6
3.5% = 723 Expl.
Summary of the survey methodology
1. Methodology: Circulation breakdown by file analysis – census
2. universe (domestic total circulation) 20,4819 = 100%
3. Sample: Survey is based on total database
4. Target person of survey: omitted
5. Period of analysis: July 2015
6. Conduction of analysis: publisher
The detailed survey methodology is published at www.next-community.de.
media information 2016
Technical data
Adverts
Loose inserts, bound inserts, tip-on ads, CDs
printing technique: web-fed offset, wire stitching, Paper: 60 gr Holmen Plus 80
magazine format: 210 mm width x 297 mm height
loose inserts:
minimum size: 105 x 148 mm
maximum size:
10 mm smaller than the magazine on each side
positioning: best possible
loose inserts must be delivered cut and folded and as a finished product and be adapted for mechanical processing
placement possibilities: print run, part of circulation by zip-codes or by qualified addresses
digital data transfer:
please contact Veronika Nikolay, phone +49 89 25556-1490, fax +49 89 25556-1690,
[email protected]
Please transmit your digital data by data medium, e-mail or FTP. For detailed specifications please ask your
contact person.
file names should be given as in the example:
customer_D&E_issue (for example: Lexware_D&E_1_16)
Fonts: Please deliver all fonts. In case of absent fonts, we use alternative fonts which may change
the appearance and layout of the ad. The minimum line width is 0.5 mm. Please avoid
motifs with very fine structures (due to moiré effect).
File format: We prefer non-separatet single-page PDFs. Fonts must be integrated and colours must
be in CMYK. Please avoid open data formats. Otherwise we do not guarantee a correct
appearance.
Proof:
Content proofs must be delivered in 4c based on the standard ”PSO_INP_Paper_eci.icc”
for offset printing. The appropriate profiles may be downloaded at www.eci.org.
Cover proofs must be delivered in 4c based on the standard ”ISOcoated_v2_eci.icc” for
offset printing, unless we may not print your ad.
In case of questions or problems please ask your contact person.
FTP access:ftp3.journalmedia.de
jm_ftp_public
QUOglioutPLO
Please announce every FTP transfer in advance by e-mail.
bound inserts:
minimum size: 105 x 148 mm
maximum size: format of the magazine
Angeschnittene Seiten müssen einen Beschnitt von 4 mm aufweisen.
minimum weight: 100 gsm
trimmed pages should have an additional 4 mm on each border to be cut off
bound inserts must be folded and delivered in uncut format and be adapted for mechanical processing
placement possibilities: print run and part of circulation by post code or Nielsen area
please allow an additional 3 mm gutter bleed for bound inserts
tip-on ads:
folded products must be close to the gutter and be adapted for mechanical processing
positioning on request
placement possibilities: print run and part of circulation of the tip-on inserts by zip codes
CDs:
CDs must be wrapped in standard paper cover without adhesive tape
positioning on request
Delivery date for loose and bound inserts and tip-on ads:
Please ask your contact person.
Delivery address for loose and bound inserts and tip-on ads:
L.N. Schaffrath DruckMedien GmbH & Co. KG, Marktweg 42-50, D-47608 Geldern
Delivery note: please mark clearly: “loose/bound insert CUSTOMER, for DESIGN&ELEKTRONIK issue xy/2016“
17
General Terms
and Conditions
General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2015)
1. An „order“ in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser
or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites
of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising
will cover banners, pop-ups, special interest and keyword placements.
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is
unless the publisher expressly agrees to them.
3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing
contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual
relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation.
4. The order will be concluded with the acceptance of the client‘s order by the publisher. Such acceptance may be in writing or by e-mail.
5. Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and
not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the
ordering party and the issue of an order to the advertising agency verified in writing.
6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising
parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part.
7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to
insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular
magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular
edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed
in the particular column without the need for an express agreement.
8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client‘s interests. The client is not entitled
to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the date of appearance of online
advertising for technical or other comprehensible reasons.
9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of
the online advertising immediately after receipt of the cancellation.
10. Cancellation fee online: Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term
the publisher is entitled to bill the following costs:
- 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion;
- 50% of the net value of the order for cancellation within one week of the commencement of insertion;
- for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed.
Cancellation terms print: Cancellation is possible free of charge until the ad closing date.
11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the date of insertion at the latest.
12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content,
origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their
approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain
third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable
as advertisements because of their editorial composition may be identified by the publisher by the word „Anzeige“ [Advertisement]. In as much as online
advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word „Anzeige“ [Advertisement], and/or set it off from
the editorial content to make its advertising nature plain.
13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising.
In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of
the publisher, punctually for the print copy deadline.
14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of
audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced)
the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany]
or other copyright associations and/or owners.
15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder).
16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable
without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances.
17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher
discover computer viruses in a file transmitted by e-mail, said file will be deleted immediately without the possibility of the client making any related claims. The
publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated
by the client.
18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client.
19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by
the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally
agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or
advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible
but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor
insertion.
20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this
respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising
material.
18
21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the
applicable data privacy legislation – in particular of the Federal and Teleservices Data Protection Act – and also impose such a responsibility on their employees.
Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online
offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting
Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute
advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set
them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or
cancellation of the order (redhibitory action).
23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action).
24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty
claim may no longer be enforced.
25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent
behavior. This does not apply in as much as the publisher violates principal obligations of the contract.
26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms
of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the
liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the
publisher is liable according to statutory provisions.
27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such
claims, that is unless they are founded on claims of deliberate negligence.
28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties.
29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement.
30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material
are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one
month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on
request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising
of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks.
31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing.
Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or
upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity
or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to
the actual quantity.
32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para.
13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order
on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the
publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are
completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements.
33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages
or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement.
34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters
in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that
are not collected during this time are destroyed.
35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of
this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint
discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is
to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount.
36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the
obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly
withdraw from the contract. The client has no right to claims for compensation.
37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by e-mail. That also applies to alterations to
this clause.
38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An
inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now
considered inoperative.
39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person
governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual
residence in the Federal Republic of Germany.
40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International
Sale of Goods.
Facts of DESIGN&ELEKTRONIK
has, with 65,000 readers per issue, the highest coverage of all
monthly published electronics titles in Germany.
(Source: K1, LA ELFA 12/13)
is, with 86.6 percent of its recipients in the field of design
and R&D, the medium with the highest reach and penetration
of the IVW-EDA proofed electronics titles.
(Source: recipients data base (EDA) of IVW 2014)
19
DESIGN&ELEKTRONIK –
know-how for designers
and special issue
MEDIZIN+elektronik
Your crossmedia
brand
The up-to-date webservice
elektroniknet.de and the
elektroniknet.de newsletter
as well as
medizin-und-elektronik.de
and newsletter
Conference Corner
Successful events
Media DESIGN&ELEKTRONIK
Richard-Reitzner-Allee 2
85540 Haar
Phone +49 89 25556-1376
Fax +49 89 25556-1651
E-mail: [email protected]
www.elektroniknet.de
www.weka-fachmedien.de