E N - ZukunftsAgentur Brandenburg

Transcription

WELCOME
TO BERLINBRANDENBURG!
MEDIA AND CREATIVE INDUSTRIES in Berlin-BrandenburG
www.medienboard.de/media-brochure-2012
MEDIA AND CREATIVE INDUSTRIES
in Berlin-Brandenburg
Published by
In cooperation with
Medienboard Berlin-Brandenburg GmbH
Media Business Development Division
August-Bebel-Straße 26 – 53, 14482 Potsdam-Babelsberg
Tel.: + 49 (0)331/ 743 87 0
Fax: + 49 (0)331/ 743 87 99
[email protected]
www.medienboard.de
ZukunftsAgentur Brandenburg GmbH
Steinstraße 104 –106
14480 Potsdam
Tel.: + 49 (0)331/660 30 00
Fax: + 49 (0)331/660 38 40
[email protected]
www.zab-brandenburg.de
Berlin Partner GmbH
Ludwig Erhard Haus
Fasanenstraße 85, 10623 Berlin
Tel.: + 49 (0)30/ 399 80-0
Fax: + 49 (0)30/ 399 80-239
[email protected]
www.berlin-partner.de
Content
Greeting
1
Foreword
3
The Creative Capital Region
4
Film
6
Television
10
Radio
13
Music
14
Games
16
Web | Social Media
18
Mobile Business
20
Publishing
22
Communications | Design
25
IT | Telecommunications
27
Science | Innovation 30
Start-ups | Founders’ Scene 31
Education | Young Talent
32
Financing | Funding
35
Investing in Berlin and Brandenburg
36
Business Locations
38
Media Networks
40
Associations
41
Contacts
42
Imprint
44
Addresses & Events
45
Greeting
Creative people from all over the world come to the region around Germany’s capital to realize
their ideas. They set up companies, open branches or invest in start-ups. They have been a formative
influence on the region, shaping an international creative metropolis with a climate that is both
artistically and culturally stimulating. Along with all that, the creative sectors bring considerable
economic dynamism to the capital region.
Matthias Platzeck
Games developers, filmmakers, TV producers, programmers, designers, publishers, musicians and
other creatives from all over the world can sense that in Berlin-Brandenburg, you are on the cutting
edge of our times. The region has become one of the leading German television production centers.
It’s Germany’s most important film production venue, the capital of the music business, and more and
more prominent publishers are also putting down roots here. Last but not least, the capital region
has become the center of the booming digital sector. This is evidenced not only by the numerous
new digital companies that have sprung up, but also by the premiere events – from BerlinWebWeek,
including the digital conferences re:publica and NEXT, to Germany’s leading game developers
event DGT – Deutsche Gamestage including the games award Deutscher Computerspielpreis, the
medienwoche@IFA including the International Media Convention, to the most important prize for
digital content in Germany, the animago AWARD in Potsdam-Babelsberg, the very location where the
first German films were shot some 100 years ago.
The Berlin senate and the Brandenburg state assembly recognized the value of these developments
early on and together began systematically backing them. For several years now, the two states‘ joint
film promotion organization, Medienboard Berlin-Brandenburg, has been providing support not only
for the film industry but also for the digital sector. And it has paid off. It turns out that incentive funds
are a good investment. Almost € 30 million worth of subsidies was awarded to film, digital and other
media projects in 2011. Those subsidies resulted in sales of more than € 100 million in the capital
region, helping to create and secure jobs in the creative industries.
Klaus Wowereit
Quite apart from their economic significance, the artistic quality of the subsidized projects has achieved
renown far beyond our national borders: Films made with the help of Medienboard have won five
Oscars® in four years; 84 German Film prizes since 2004; 19 European Film awards; two Silver Bears at
the 2011 Berlin Film Festival and five additional awards. That is the kind of success that speaks for itself
and further enhances the region’s attraction. We hope you’ll allow yourself to be drawn in, too.
Welcome to Germany’s capital region!
Matthias Platzeck State Premier of Brandenburg Klaus Wowereit
Mayor of Berlin
1
Creative Metropolis in the Heart of Europe
European Union
Berlin-Brandenburg
Capital Cities
BERLIN-BRANDENBURG Capital Region
Publishing and Press Industry
Film and Broadcast Industry
Information Technology (IT)
Music Industry
International Airports
Freeways/Highways
Railway Lines
Waterways
2
Foreword
Anyone planning to found a company in the digital sector comes to Berlin-Brandenburg. The capital
region has always enjoyed a reputation as the focal point for Germany’s film and creative industries.
Now, it is also claiming the title as the country’s stronghold for digital start-ups. No other place in
Germany can boast as many new companies in fields like social and interactive media, and all the other
digital wonders. And more and more German and foreign investors are enticed by these young
companies in Berlin and Brandenburg.
Elmar Giglinger
The atmosphere in the capital region is just right for these future-oriented sectors. The companies are
often made up of young, international teams that are appreciative not only of the comparatively low
cost of office space, but also of the hipness and the lifestyle advantages on offer here. So now it is
not only the traditional media concerns that feel at home here, but also game and interactive media
developers, and web designers and programmers from all over the world. This creative ecosystem
makes Berlin-Brandenburg, with its attractive working and living conditions, the most powerful force
driving Germany’s media and creative industries.
Top-ranked conferences, events and award shows in all the creative fields lend the region a high
international profile, while also benefitting from the cultural, media and economic weight that comes
from being at the center of government. Among the many events the capital region hosts are the
Berlin International Film Festival (Berlinale), the IFA and the medienwoche@IFA, the DGT – Deutsche
Gamestage, the M100 Sanssouci media conference, re:publica, Berlin Music Week, the Echo awards,
the Art Directors Club Festival, Berlin Fashion Week and the Bread & Butter fashion trade show.
Young, upcoming talent also flocks to the region. Berlin-Brandenburg is home not only to the best
clubs on the continent, but more importantly, also a range of higher education opportunities that is
unique in Germany.
It’s not possible to plan the development of such a milieu on the drawing board. But we can help steer
it in the right direction – with smart regional policies that ensure the right framework is created, the
right facilities are in place for addressing important issues, and the necessary financing and subsidy
instruments are available. Berlin and Brandenburg have done that. The cluster of media, ICT and
creative industries here currently boasts 37,000 companies, some 300,000 jobs and an annual sales
volume of about € 27 billion, making it the most significant growth sector in the capital region.
On the following pages, you’ll meet the companies and entrepreneurs, the players and the networks.
If you should see something you’d like to follow up on, you’ll find all the contact information in the
trade directory starting on page 45. And, of course, we here at Medienboard are also here to give you
advice and support.
Together, we will continue to foster the development of one of the most fascinating and dynamic
creative centers in Europe!
Elmar Giglinger
Managing Director
3
Film | TV
Cartoon Film
Grundy UFA
MME Moviement
NFP neue film produktion
Odeon Film
Phoenix Film
Senator Entertainment
Studio Babelsberg
Studio Hamburg BerlinBrandenburg
Studiocanal
teamWorx
UFA Film & TV Produktion
Universal Pictures
X Filme
zero fiction film
zero one film
Ziegler Film
TV and Radio Stations
DW-TV
Deutschlandradio Kultur
MTV
N24
rbb
RTL Radio Deutschland
VIVA
Music
Bechstein
DEAG
EuroArts
Ministry of Sound
Rolf Budde Music Publishing
Musikverlag
Universal Music Germany
Publishing | Print
Axel Springer AG
Berliner Verlag
Bundesdruckerei
Cornelsen
Egmont Ehapa
Märkische Verlags- und
Druckgesellschaft
Suhrkamp
Tandem
Ullstein
Contact information for the companies mentioned here
as well as for a selection of others in the region can be
found in the service section of this brochure.
4
Digital Metropolis and Political Center
As a member of the premier league of cities
that includes New York, Shanghai, London and
Barcelona, the capital region is known both at
home and abroad as a key meeting point for
creative professionals. As the major location for
content production and creative producers, espe
cially those working in the fields of film, TV and
digital content, Berlin-Brandenburg is well equipped to deal with the challenges of the new digital
age. Berlin is where benchmarks are set and innovation is driven forward. The city is home to
Germany’s federal government and, as such, it is
also the capital of news and political journalism.
Nowhere else can you get as close to current
politics as here. The region’s mix of media and
cultural industries and their numerous interconnected projects is entirely unique: film and TV,
games and Web, communications and PR, fashion
and architecture, art, music and design join with
the dynamic radio, newspaper and publishing
communities to make the region a very exciting
location for media and creative professionals.
Together with trendsetting companies, politicians from Berlin and Brandenburg have generated
»Berlin is a key location for ZDF.
We produce daily shows at our studios
on „Unter den Linden“, but the city
also provides us with scores of special
locations and a creative and efficient
production environment for our
fictional programs.«
Dr. Thomas Bellut, Director-General, ZDF,
www.zdf.de
»Berlin offers tremendous
advantages for a publishing house
like ours. The capital city is the focal
point of all innovative, creative
and p
olitical events in Germany.
These are great conditions for great
journalism.«
Dr. Mathias Döpfner | Chairman & CEO |
Axel Springer AG | www.axelspringer.de
the basic conditions required to meet the needs
of this booming sector. This includes several networks, initiatives and platforms, but also various
funding support mechanisms and innovative
financing tools.
Leading Media Location and Europe’s Hot
Spot for Start-Ups
Berlin-Brandenburg is one of the most prominent
and internationally appealing media locations
in Germany due to its excellent economic conditions, favorable price-performance ratio, highly
professional service providers and large pool of
highly qualified workers. The capital is well on its
way to becoming Europe’s new start-up metropolis. The region’s outstanding infrastructure,
excellent educational opportunities and innovation-oriented environment are key in attracting
an ever-increasing number of investors, founders,
creatives and decision makers.
Strong ICT, media and creative industry cluster with 37,000 companies, a workforce of
almost 300,000 and roughly € 27 billion in annual revenue
Nr. 1 film region with major international productions
Headquarters of Axel Springer AG, Universal Music Germany, Viacom International
Media Networks, Hasso-Plattner-Institute, Wooga, N24, DW-TV, rbb
Start-up metropolis for web content, games, social media, IT and mobile
Germany’s music capital with an annual turnover of € 700 million
Most varied newspaper region and Germany’s strongest publishing location
International event location: Berlinale, German Film Awards, medienwoche@IFA,
DGT – Deutsche Gamestage, Deutscher Computerspielpreis, BerlinWebWeek,
re:publica, NEXT, animago Award, ECHO, Berlin Music Week, DMY International
Design Festival, Berlin Fashion Week and Bread & Butter
Unique environment for science, research and education in Europe
»As one of the most attractive hot
spots in the world for creative media
professionals, Berlin-Brandenburg
offers an ideal environment for our
activities in new media and for our
core business, producing TV content
and feature films. That’s why we’re
committed to and inspired by the capital region.«
Wolf Bauer | CEO |
UFA Film & TV Production GmbH | www.ufa.de
Meeting Point for Creatives
Creatives meet in the capital: The most important
media and creative industry gatherings take place
in Berlin-Brandenburg, including the Berlinale,
German Film Awards, medienwoche@IFA, Berlin
Music Week, DGT – Deutsche Gamestage, the
games award Deutscher Computerspielpreis,
Digital Innovators‘ Summit, re:publica, NEXT,
DMY International Design Festival, Design Award,
Qubique and Berlin Fashion Week. In February,
major movie stars meet at the Berlinale. In April,
Germany’s highest endowed cultural prize, the
German Film Awards, is handed out in Berlin.
»Content Meets Technology« is the motto of
»Berlin-Brandenburg has special
opportunities in the digital age.
While the number of new d
evices,
uses and means of communication
continues to increase, it is content
that will play the central role in this
new scenario. This means that the
creativity of our region will be in great demand.«
Dr. Hans Hege | Director |
Medienanstalt Berlin-Brandenburg |
www.mabb.de
the International Media Convention, an annual
gathering that takes place during the
medienwoche@IFA and focuses on key questions
facing the media, content and device industries.
The medienwoche@IFA is a leading event in Europe
held in connection with the IFA, the world’s
most important trade fair for consumer electronics, the International Media Convention, the M100
Sanssouci Colloquium and many other events.
The global music industry meets at the Berlin
Music Week with its Popkomm, Berlin Festival and
other exciting tradeshows. The global digital
scene meets at the re:publica and NEXT fairs
under the umbrella of the BerlinWebWeek. The
»The realities of contemporary
German life appear in an
especially authentic way in BerlinBrandenburg, an ideal environment
for cinematic content. Over 300 film
productions are proof of the region’s
international standing.«
Dieter Kosslick | Director |
Berlin International Film Festival |
www.berlinale.de
Berlin Fashion Week, the Bread & Butter and the
DMY International Design Festival attract trendsetters from all over the world. Many other events,
such as the interfilm International Short Film
Festival, the animago Award & Conference and
the East European Film Festival in Cottbus, continue to offer diverse opportunities for reflection
and networking.
Games
Bigpoint Berlin
exozet games
Frogster Interactive Pictures
GameDuell
Games Quality
Just A Game
morgen studios
Tivola Publishing
Wooga
Yager Development
Web | Mobile
aka-aki networks
DaWanda
eBay
Freshmilk.TV
Groupon
Jamba
Mister Wong
moviepilot
VZ-Netzwerke
Zanox
AVM
Condat
Deutsche Telekom
Hasso Plattner Institute
IBM
Oracle
PSI
SAP
T-Systems
Vodafone
Art +Com
BBDO
DDB
fischerAppelt
Jung von Matt/Spree
Media Consulta
MetaDesign
Plex
Publicis
Scholz & Friends
TBWA
Zum goldenen Hirschen
Useful Links
businesslocationcenter.de
creative-city-berlin.de
medienboard.de
projektzukunft.berlin.de
5
FILM
»Anonymous« by Roland Emmerich
»Unknown« starring Liam Neeson and Diane Kruger
»The Three Musketeers« in 3D starring Milla Jovovich, Orlando Bloom and Christoph Waltz
Film
Major Studios
Berliner Union-Film
CCC Filmstudios
Park Studios
Studio Babelsberg
Studio Berlin-Adlershof
Production Companies
23| 5 Filmproduktion
Animation X
Askania Media
Badlands Film
Barefoot Films
Boje Buck
Boomtown Media
Cartoon/Rothkirch-Film
CCC Filmkunst
cine plus Gruppe
Deutsche Columbia Pictures
Dokfilm
Egoli Tossell Film
Hahn Film
Kahuuna Films
Majestic Filmproduktion
Novapool Production
Odeon Film
Provobis
Razor Film Produktion
Sabotage Films
Schmidtz Katze Filmkollektiv
Schramm Film Koerner + Weber
Senator Film
Trixter Productions
UFA Cinema
Universal Pictures
X Filme
Zentropa Entertainments Berlin
zero one film
zero fiction film
Ziegler Cinema
How it all began …
Berlin is the birthplace of cinema. On November 1,
1895, Max and Emil Skladanowsky wowed audi
ences at Berlin’s »Wintergarten« theater with the
world’s first public film presentation. UFA, which
was the first large film company in Germany, was
founded in 1917, and in 2012, Studio Babelsberg is
celebrating its 100th anniversary. Germany’s
largest film studio is also the oldest major film
studio in the world and today boasts one of the
highest turnovers in Europe.
Germany’s Most Important Film Location
More than 300 films are produced annually in the
capital region. Here, at the very centre of German
history, films are created that reflect the nation’s
eventful history and approach to life. Many of
these films have also gone on to achieve inter
national success and receive several prominent
awards, including Tom Tykwer’s »Run Lola Run«,
Wolfgang Becker‘s »Good Bye, Lenin«, Oscar-
winners »The Lives of Others« directed by Florian
Henckel von Donnersmarck, Jochen Alexander
Freydank’s »Toyland« and Michael Haneke’s multiple award-winning »The White Ribbon«, but
»Babelsberg has a rich film tradition.
In fact, in 2012 we’ll be celebrating
the 100th anniversary of Studio
Babelsberg. Our centennial motivates
us to carry on this long tradition and
to use our know-how to ensure the
further development of our region as
an attractive location.«
Dr. Carl Woebcken I CEO I
Studio Babelsberg AG |
www.studiobabelsberg.com
6
»The capital region has the most
enduring history of cinema in Germany
and is also its most productive film
location. International stars, such as
Kate Winslet, Brad Pitt, Tom Hanks and
Shah Rukh Khan, now carry on the
tradition of Marlene Dietrich. Here,
high-level creativity and technical expertise combine
with a deep-rooted passion for cinema to create films
for worldwide audiences. Roll film!«
Kirsten Niehuus | Managing Director | Film Funding
Medienboard Berlin-Brandenburg GmbH |
For further information on film funding visit
www.medienboard.de
also hit comedies like Til Schweiger’s »Kokowääh«,
Simon Verhoeven’s »Männerherzen« and Helmut
Dietl’s »Zettl«. In the past several years, many new
production companies were either founded here
or moved to the region, including such leaders
as UFA Cinema, Deutsche Columbia Pictures
Filmproduktion, the film and animation specialist
Trixter Productions (txp), Ziegler Cinema and
StudioCanal.
Strong Funding and Networks
The German Federal Film Fund (DFFF), which is
operated by the Berlin-based German Federal
Film Board (FFA), is a funding body set up by the
federal government in 2007 and designed to
strengthen the industry by providing a total
of € 60 million annually to film productions in
G ermany. Since 1994, Medienboard Berlin-
Brandenburg has handed out over € 380 million
in funding to over 3,525 films and business
development projects. This funding generated a
regional effect of over € 1.2 billion. Films made in
FILM
Number 1 film location with over 300 films made annually in the
region and major award-winning international productions
Most popular filming location in Germany: optimal production
conditions and excellent price-performance ratios
Studio Babelsberg, Studio Berlin Adlershof, Park Studios and Berliner
Union-Film
»Vincent Wants to Sea«, winner of the 2011 German Film Award for
Outstanding Feature Film and Best Performance by an Actor in a
Leading Role.
Over 2,000 film and TV companies with a turnover of roughly
€ 900 million
Berlin International Film Festival (Berlinale), German Film Awards,
First Steps Award, interfilm and more than 70 festivals
Wide spectrum of educational facilities, e.g. at the Academy of Film
and Television »Konrad Wolf« (HFF), German Film and Television
Academy (dffb) and Mediadesign University of Applied Sciences
Strong partners for the financing and funding of film projects:
home to FFA and Medienboard Berlin-Brandenburg – the second
largest state film-funding agency in Germany
»Laura’s Star and the Mysterious Dragon Nian« by Cartoon-Film
Berlin-Brandenburg are increasingly invited to
»I’ve lived and worked in Berlin since
major world film festivals and have won many
1976, the year I founded ROAD
German Film Awards. They have been nominated
MOVIES, now called NEUE ROAD
MOVIES. Since then, we’ve (co-)
41 times for Oscars, of which they have won eight.
produced more than 50 movies from
Among their prizes are also a number of Golden
our offices here. I still don’t know of
Globe Awards, for example Best Foreign Language
any other city in Europe as exciting as
for Ari Folman’s »Waltz with Bashir«, Best Actress
Berlin. The capital is a European cinema hub par
for Kate Winslet in »The Reader«, Best Foreign
excellence.«
Language Film for Michael Haneke’s »The White
Wim Wenders | Director | www.wim-wenders.com
Ribbon« and Best Supporting Actor for Christoph
Waltz in »Inglourious Basterds«. Film financing is
also carried out by regional banks, including the
Brandenburg State Investment Bank (ILB) and the
Berlin State Investment Bank (IBB), which intro
duced their own GAP financing program in 2011. Roland Emmerich’s »Anonymous«, Paul W.S.
The capital region is also an active part of C.R.C Anderson’s »The Three Musketeers«, Jaume ColletCapital Regions for Cinema, a network of Euro- Serra’s »Unknown Identity«, Joe Wright’s »Hanna«,
pean film and media metropolises. Vision Kino Marjane Satrapi and Vincent Paronnaud’s »Chicken
supports and interlinks the many existing film- with Plums«, Agnieszka Holland’s »In Darkness«,
education projects. There are also a number of Tommy Wirkola’s »Hansel & Gretel: Witch Hunters«
industry-wide events that bring together crea and »Cloud Atlas« by Tom Tykwer and Andy and
tives from different media sectors to generate Lana Wachowski. These films were of tremendous
benefit to various companies active in the region.
new ideas and projects.
Prominent Festivals and International Premieres
International Cinema
The excellent production conditions offered by Almost all national and international films celeBerlin-Brandenburg continue to attract promi- brate their premieres with lots of movie star
nent international producers. In the past several power in Berlin. The Berlinale is one of the top
years, many major international productions five film festivals in Europe. With roughly 500,000
were made here, including Stephen Daldry’s tickets sold and 20,000 accredited professionals,
Oscar®-winning »The Reader«, Bryan Singer’s it is also one of the world’s most popular festivals.
»Valkyrie« starring Tom Cruise, Tom Tykwer’s While major players and independent producers
»The International« and Quentin Tarantino’s meet at the festival’s European Film Market, the
»Inglourious Basterds«, for which Christoph Waltz Berlinale Talent Campus acts as a springboard for
won the Oscar® for Best Supporting Actor. »Don young talent. The German Film Awards are the
2« marks the first time a Bollywood production nation’s most prestigious film industry awards
was made in Berlin. A number of major internati- and are presented each year at a gala ceremony
onal productions were made in Studio Babels- in Berlin. The capital is also the site of the presenberg in the past three years alone, including tation of the European Film Awards every two
Berlinale: One of the most
important film festivals
in the world
With a total of € 2.955 million
in prize money, the »Lola«
is Germany’s most lucrative
cultural award
The »First Steps« competition
for the best graduate films at
German-speaking film schools
Berlinale Talent Campus:
International platform for a new
generation of film talent
7
FILM
»Rubbeldiekatz« by Detlev Buck starring Matthias Schweighöfer
and Alexandra Maria Lara
»Männerherzen und die ganz ganz große Liebe« by Simon
Verhoeven
Post-Produktion | VFX
Arri Schwarzfilm
Basisberlin
Berliner Synchron
Chris Creatures Filmeffects
cine plus Media Service
CinePostproduction
exozet effects
media factory berlin
Pictorion das werk
Pixomondo Berlin
postperfect vision & sound
TeleFactory Babelsberg
Financing | Funding
FFA
IBB
ILB
MEDIA Antenne
Medienboard Berlin-Brandenburg
Festivals | Awards
Achtung Berlin! New Berlin Film
Animago award
Around the World in 14 Films
Berlinale
Berlinale Keynotes
Berlinale Talent Campus
Deutscher Preis für Synchron
European Film Awards
Fantasy Filmfest
Film Festival Cottbus
First Steps
German Film Awards
International Short Film Festival
Interfilm
Kinoprogrammpreis
Berlin-Brandenburg
sehsüchte
Transmediale
The hit comedy »Kokowääh« directed by and starring Til Schweiger
2004 and 2009. Two other Berlin-based organisations, HDF KINO and VdF, received funding from
the German Federal Film Board (FFA) to develop
scenarios for the implementation of a digital rollout. Funding programs for cinema digitalisation
have been in place since 2011 in all federal states.
The new 3D Innovation Center Berlin operated by
the Fraunhofer Heinrich Hertz Institute provides
all players and developers in the 3D field a showStefan Arndt | CEO | X Filme Creative Pool GmbH |
room and platform for products, prototypes and
www.x-filme.de
ideas. With the help of Medienboard funding,
61 screens in the capital region have been adapted to digital projection according to DCI norms
since 2009. Medienboard also supported its
years. The »First Steps« young talent award, a film first stereoscopic productions, including Wim
competition for graduating students at German- Wenders’ European Film Award-winning and
speaking film schools, is one of the many other Oscar® nominated dance project »Pina«, Detlev
Buck’s »Die Vermessung der Welt 3D«, Michael
sought-after prizes.
Beyer’s »Berlin Philharmonic – A Musical Journey
Successful Documentaries and Animated Films in 3D«, Til Hastreiter’s »Das verbotene Mädchen«
Many of Germany’s most moving and successful and the animated short »Water Soul« from the
documentary films have been produced in the Berlin-based firm MovieBrats. Other projects, incapital region, including Wim Wenders‘ »Pina«, cluding »Strangel oder der Engel des Seltsamen«
Claus Wischmann and Martin Baer’s »Kinshasa from Potsdam-based morro images, help to make
Symphony«, Ulrike Ottinger‘s »Unter Schnee«, the region an international competitor in the
Pepe Danquart’s »Joschka und Herr Fischer« and field of 3D animation.
Christoph Rüter’s »Brasch – Das Wünschen und
das Fürchten«. Animated films from the BerlinBrandenburg region, including »Laura’s Star«,
»For me, Berlin-Brandenburg is
»The Three Robbers«, »Little Big Panda«, »Moon
Germany’s No.1 location for film
Man« adapted from Tomi Ungerer’s book of the
making. I’m thrilled about being able
to make my new film ›Schutzengel‹
same name, and »The Sandman and the Lost
here in 2012, once again with the
Sand of Dreams« are number one with German
support of Medienboard.«
audiences.
»I was very happy to be able to
produce ›Little Thirteen‹, the debut
film from up-and-coming director
Christian Klandt, this past year in
Berlin. We also produced
„Die Quellen des Lebens“ by Oskar
Roehler and „Cloud Atlas“, an epic
film directed by Tom Tykwer and Lana & Andy
Wachowski.«
Digital Cinema and 3D
In the field of digital cinema, the »CinemaNet
Europe« is a Berlin-based initiative that contributed
significantly to digitalisation in Europe between
8
Til Schweiger | Producer, Director, Actor |
Barefoot Films GmbH |
www.barefootfilms.de
FILM
Berlinale Palast at Potsdamer Platz, Berlin
»Don 2« starring Shah Rukh Khan
»Berlin-Brandenburg is a very
special location. It has countless
backdrops, first-class studios, loads
of creativity and professionalism,
and strong support – all of which are
crucial preconditions for high-quality
productions. These factors and the
region’s cosmopolitan flair have catapulted it right
to the top, making Berlin-Brandenburg a Mecca for
creative professionals across Europe.«
Nico Hofmann | Producer and Chairman of
the Management Board | teamWorx Television &
Film GmbH, www.teamworx.de
High-Tech Production Facilities
Berlin-Brandenburg has outstanding major production facilities, which include Studio Babelsberg, Park Studios, Studio Berlin-Adlershof and
Berliner Union-Film. Studio Babelsberg is an
internationally renowned full-service provider
and offers optimal conditions for both international film productions and German TV producers.
A total of 130 companies guarantee on-site services of the highest international quality in Babelsberg Media City alone. As a full-service provider,
Babelsberg‘s Park Studios offer studio space
totalling over 3,500 m² with ideal conditions for
TV and advertising productions. Studio BerlinAdlershof offers high-tech studios and state-of
the art technology as well as comprehensive film
and TV production services. Berliner Union-Film
is a prominent studio at the very heart of Berlin
that provides complete services in HD-workflow,
including visual effects, via the Service-&-ExpertsAlliance. The internationally active visual effects
specialist Pixomondo (»2012«, »Ninja Assassin«) is
also at home here.
»3« by Tom Tykwer, winner of the 2011 German Film Award for
Best Direction
Top-Level Visual Effects and Post-Production
Regional post-production service providers offer
state-of the-art technology, know-how and exper
tise in all formats. Whether it’s high-quality digital visual effects for motion pictures, computergenerated special effects or comprehensive
services for complex digital productions – BerlinBrandenburg has specialists able to meet each
and every demand. In addition, the Konrad
Wolf Academy of Film and Television organizes
»Insight Out«, Europe’s leading conference for
digital cinema. The European animago Award &
Conference in Potsdam-Babelsberg honours outstanding achievement in the 2D/3D field.
Inspiring Locations
In addition to excellent production opportunities,
the Berlin-Brandenburg region also provides
countless attractive film locations. Filmmakers in
need of locations, filming permission and equipment are invited to contact the team of expert
advisors at the Berlin Brandenburg Film Commission (www.bbfc.de), where they also have access
to a catalogue of over 29,000 photos of 1,400
locations, an address database featuring 2,800
company contacts and a list of over 4,300 contact
partners and film professionals.
Associations | Networks
AG Kino
AG Verleih
Alliance of German Producers –
Film and Television
Bundesarchiv – Filmarchiv
C.R.C.
DEFA-FoundationStiftung
Deutsche Filmakademie
Deutsche Kinemathek
European Film Academy
German Federation of Film and
Television Artists (BFFS)
HDF KINO
production.net berlinbrandenburg
Primehouse
Verband der Agenturen für Film,
Fernsehen und Theater (VdA)
Verband der Filmverleiher (VdF)
Verein deutscher Animationsproduzenten (VdAP)
Vision Kino
Useful Links
agkino.de
bbfc.de
ffa.de
kinoportal-brandenburg.de
medienboard.de
programmkino.de
vdfkino.de
visionkino.de
»Berlin is the home for creative
people from Germany and the
world. For us, this was the reason
to make Berlin – besides Paris and
London – the new home of STUDIOCANAL as well.«
Rodolphe Buet | CEO Germany |
STUDIOCANAL GmbH | www.studiocanal.de
9
Television
Daily soap »Gute Zeiten, schlechte Zeiten« (RTL)
»The Whore« (Sat.1)
Germany’s first real-time series »Allein gegen die Zeit« by Askania Media (KI.KA)
Television
TV Channels
Comedy Central
DW-TV
MTV
N24
Nickelodeon
rbb
VIVA
Capital City Studios
ARD
n-tv
Phoenix
RTL
Spiegel TV
ZDF
International TV Broadcasters
ARTE
BBC News
Bloomberg TV
CNBC Europe
CNN International
FOX Channel
France 2
Fuji TV Berlin
NHK
ORF
RAI
SF DRS
TRT-INT
TVE
Local TV
Alex – Offener Kanal Berlin
AGA Arnsdorf
BFtv
City TV
Elster TV
H-TV
KW TV
LTV-Lausitz TV
Oberhavel TV
ODF
Potsdam TV
SKB
Spreekanal
teltOwkanal
TV Berlin
Uckermark TV
10
Leading Location for TV Production
Berlin-Brandenburg has a highly creative production industry and is considered the most important
production location of the future. Roughly 2,000
companies generate a turnover of over € 2 billion.
The UFA Group, Europe’s biggest production house,
has its head offices here, as does MME Moviement,
the leading independent content producer for TV
entertainment on the German market. Top production companies also include the UFA subsidiaries
teamWorx and Phoenix Film, Studio Hamburg,
Nostro Film, Ziegler Film, Producers at Work, NFP
neue film produktion, Novafilm, Granada, Eikon
and Askania Media. Leaders in the field of political
talk shows are TV21, Vincent Berlin, Will Media and
probono. The capital region hosts the international
film and TV industry each year at prominent events,
such as the medienwoche@IFA, Goldene Kamera
Awards, Goldene Henne Awards, CIVIS Media
Awards and the Prix Europa.
»As an avowed Bavarian, M
unich
was the only city I initially
considered for my daily show.
However, I quickly realized that
almost all of the things that p
eople
find interesting these days are
happening in Berlin. „Gottschalk
Live“ is about entertainment, culture and lifestyle,
and the capital is home to so many exciting
personalities and perfect guests for my show.
So I’ve decided to make Berlin my home, too. I’m
excited and looking forward to it.«
Thomas Gottschalk | Entertainer and host of
»Gottschalk Live« (Mon-Thurs, 7:20 pm on ARD) |
www.DasErste.de/GottschalkLive
»The capital and the countryside –
the regional broadcaster Rundfunk
Berlin-Brandenburg (rbb) unites
these two in its programming. The
daily task of our reporters is to find
out what affects and interests the
people living in our region. Always
up-to-the-minute and close to the action – this is
how we make the rbb a home for our listeners and
viewers.«
Dagmar Reim | Director General |
Berlin-Brandenburg Broadcasting (rbb) |
www.rbb-online.de
Series, Daily and Weekly Soaps
Roughly 28 percent of German TV series production takes place in Berlin-Brandenburg. The region
has highly specialised studios that offer the perfect
setting for industrial TV series production. Germany’s
first telenovela, »Bianca – Wege zum Glück« (ZDF)
was produced here, as were »Verliebt in Berlin«
(Sat.1), »Anna und die Liebe « (Sat.1), »Alisa – Folge
deinem Herzen« (ZDF) and long-term serial hits
such as »Gute Zeiten, schlechte Zeiten« (RTL) and
»Unser Charly« (ZDF).
Successful Entertainment, Docutainment and
Show Formats
Revenues show that Berlin-Brandenburg has
Germany’s greatest growth dynamic. Major »event
movies« are made in the region, including films
with historical contexts, such as the three-part »Unsere Mütter, unsere Väter« (ZDF), »Am Ende die
Hoffnung« (Sat.1), parts of the literary adaptation
»Der Turm« (ARD), major music shows such a
»The Voice of Germany« (Sat.1/Pro7), exciting crime
and action series such as »Ein starkes Team«,
»Der Kriminalist«, »Tatort« and »Polizeiruf 110«, and
exceptional documentaries such as »George« and
Television
More than 2,000 film and TV companies with an annual revenues of € 2.7
billion
Home to leading production companies, including the UFA Group
with teamWorx, UFA Film- & TV Produktion, Phoenix Film, Polyphon, MME
Moviement, Granada, Ziegler Film
Excellent conditions for TV productions
Source of 25% of all fiction productions in Germany
Home of rbb, MTV, VIVA, Nickelodeon, Comedy Central, N24 and Deutsche
Welle TV
News capital, capital of talk shows and political journalism
The hit show »The Voice of Germany« produced by
Schwartzkopff TV (ProSieben/Sat.1)
the Grimme Prize-winning »20xBrandenburg«, a
multimedia TV event funded by Medienboard and
rbb. Berlin is also the undisputed capital of talk
shows with formats such as »Gottschalk Live«
(ARD), »Günther Jauch« (ARD), »Anne Will« (ARD)
and »Maybrit Illner« (ZDF).
Innovative Television Location
Berlin-Brandenburg is home to many classic TV
broadcasters, such as rbb, N24 and Deutsche Welle
TV, and the capital city studios of ARD, ZDF und RTL.
Viacom International Media Networks has three
mobile TV channels here, Nickelodeon, MTV Mobile and MTV Music. Traditional channels are accompanied by ten pay channels and digital platforms.
rbb operates ARD Digital, the digital play-out
centre for ARD, in Potsdam-Babelsberg. Many new
offerings and digital special-interest channels, such
as Astro TV, have emerged in the course of digitalisation. In 2003, Berlin-Brandenburg was the first
urban region worldwide to begin digital terrestrial
TV broadcasting (DVB-T). As part of a joint broadband pilot project, mabb and T-Mobile are using
radio frequencies to supply broadband internet for
the first time in Europe. Industry associations VPRT,
VG Media and German IPTV Association are based
here and represent their members’ interests.
»Berlin is the ideal location for global
media companies like Viacom
International Media Networks. The
capital has an outstanding infrastructure and provides us with the
economic and cultural environment
we need to track and generate new
impulses and to spur our own productivity far
beyond the borders of the region.«
Dan Ligtvoet | EVP, Managing Director | Viacom
International Media Networks Northern Europe |
www.viacom.de
Innovative media metropolis: Reference region for DVB-T and pioneering
position in Hybrid-TV and 3D-TV as well as in broadband internet access in
rural areas via radio frequencies
medienwoche@IFA, IFA, Goldene Kamera, Prix Europa
»I’m convinced that, in the future,
the Berlin-Brandenburg region will
be able to further solidify its status
as the most important location in
Germany for producing films and TV
content. We want to play a role in
furthering this development, which
is why we’re very active at both of our studio
locations, in Adlershof and Potsdam.«
Prof. Carl Bergengruen |
Head of the Management Board |
Studio Hamburg GmbH |
www.studio-berlin.de
Diverse Regional TV
With almost 30 channels, Berlin-Brandenburg has
one of the most diverse regional TV environments
in Germany. Programmes at the public access channel »Alex« are offered »tri-medially«, i.e. on TV, radio
and the Internet. Unique in Germany is the Spreekanal, a channel shared by several independent
operators. The Brandenburg TV Network (BFN)
offers a networking project that encourages a
faster exchange of programmes.
Optimal Production Conditions
Studio Hamburg Berlin Brandenburg, which is located at Berlin-Adlershof, provides 10,000 m² of stateof-the art facilities and four large digital broadcast
vans for all types of productions ranging from
information programmes to major entertainment
shows. Studio Babelsberg also offers excellent conditions for film and television production. Quality
production facilities and the highest level of professionalism and experience can also be found at
Berliner Union Film, Park Studios in Potsdam and at
many top Berlin dubbing studios and postproduction companies.
TV Producers
Askania Media
Chronos Media
DOKfilm Fernsehproduktion
Eikon Media
Granada
Grundy UFA
Janus Film
Kobalt Productions
Magic Flight Film
MedienKontor
MME Moviement
Moovie – the art of
entertainment
Nostro Film
Opal Filmproduktion
Phoenix Film
probono.tv
Producers at Work
Provobis Film
Rubicon Filmproduktion
teamWorx
TV 21
Vincent Berlin
Will Media
zero fiction film
zero one film
Ziegler Film
Digital Broadcasters
ARD Digital
Astro TV
Beate-Uhse.TV
BMW.tv
K1010
Motor TV
Parlamentary Television
tvister
Visono / CLA / Medienmotor
watchmi.tv
11
Television
Maybritt Illner (ZDF)
Unter den Linden
(Phoenix)
Gottschalk live (ARD)
Hart aber fair (ARD)
Thadeusz (rbb)
Studio Friedman (N24)
Dickes B. (rbb)
Das Duell (n-tv)
Talkshows made in
Berlin-Brandenburg
Mobile TV
MicroMovie Media
Neva Media
Q.I.U. Software Solutions
IPTV
exozet Group
FluxTV
Freshmilk.TV
GMIT
Streamcast Media
tape.tv
Versatel Berlin
x.grad
Institutions | Associations |
Networks
BFN
Bitkom
bmcoforum
German IPTV Association
Erich Pommer Institute
FSF
FSM
mabb
USK
VG Media
VPRT
Events
European Television Dialogue
Goldene Kamera
IFA
IPTV Award
Lokalfernsehtage Brandenburg
medienwoche@IFA
M100 Sanssouci Colloquium
Prix Europa
Useful Links
mabb.de
medienboard.de
vprt.de
dra.de
tvtankstelle.de
Heiner Bremer –
Unter den Linden (n-tv)
Günther Jauch (ARD)
Capital of Political TV Journalism
Roughly 2,000 national and international correspondents broadcast day-to-day from Germany’s
political capital. Phoenix provides daily live broadcasts from the German Bundestag. Eighteen national and international broadcasters have studios in
the capital, including ARD, ZDF, RTL, CNBC Europe,
RAI, France 2, Al Jazeera, TRT-INT and business broadcaster Bloomberg TV and the news channel N24.
12
Anne Will (ARD)
»Berlin is the ideal location for the
N24 Group. For journalism-based
companies like N24 and MAZ&MORE
TV-Produktion GmbH, our central
location in the capital city gives us a
real competitive edge in the business
of broadcasting and producing news.«
Dr. Torsten Rossmann | Chairman of the
Management Board | N24 Media GmbH |
www.n24media.de
Next-Gen TV
A number of innovations and important trends like
IPTV, Smart TV and 3D-TV come from the capital
region. For example, the Fraunhofer Institute for
Open Communications (FOKUS) helps to develop Digital Content and Transmedia Formats
and test the latest technology and standards in the Entertainment on new platforms – the region is
field of Hybrid TV and 3D-TV. Leading multimedia also a capital of creative digital content. Germany’s
companies are also represented in the region, in- most successful platform, MyVideo, has been in
cluding exozet, tape.tv and the Freshmilk.TV plat- operation here since 2007. The nation’s first Webiform. With its watchmi.tv, Axel Springer AG offers sodes, including »They call us CANDY GIRLS«, »Deer
a personalised web video recorder. Cutting-edge Lucy« and »Pietshow«, were also produced here.
trends, new technologies and content are show- A rapidly expanding transmedia scene has also
cased at the international medienwoche@IFA.
developed out of Berlin. This is where new formats,
such as the transmedia Internet crime show »Dina
Foxx« (ZDF) and the Medienboard-funded transmedia event »Farewell Comrades!« (arte) arose.
»The capital region offers almost
perfect conditions for a production
company with a broad range of
activities like ours. It boasts a highly
skilled workforce, unique settings and
distinctive locations. What’s more,
no other German city offers a casting
pool as deep and diverse as the one found in and
around Berlin. «
Dr. Christian Franckenstein |
Speaker of the Management Board |
MME Moviement AG |
www.mme.de
Stuckrad Late Night
(ZDFneo)
Unique Support for Talent
Institutions such as the German Academy of Film
and Television (dffb), the Konrad Wolf Academy
of Film and Television, medienakademie, Skript
Akademie and Filmhaus Babelsberg educate new
generations of TV talent from screenwriters and
fiction producers to production managers and
cameramen. The Entertainment Master Class is a
unique training program that involves top international players in the development, production,
marketing and distribution of TV shows. The UFA
Lab supports creative talent working in interdisciplinary teams on unusual content for new media.
RADIO
Germany’s most diverse radio scene
More than 40 analogue and digital radio stations and a workforce of
over 1,000
Almost 30 different VHF frequencies
Roughly 100 digital radio stations that are broadcast exclusively via
Internet
Six foreign-language stations, three talk-radio stations, diverse music
stations, one Christian station, two children’s stations
Home to Deutschlandradio Kultur and Germany’s largest radio group,
RTL Radio Deutschland
Six regional radio promoters
Innovative formats for digital and mobile radio
Berlin’s »Funkturm« Radio Tower
RADIO
»Today, Berlin is once again what it
couldn’t be for a long time: a capital,
a metropolis and a European hub.
For the radio stations of REGIOCAST,
being here is always inspiring – and
it’s a sense of inspiration we’re happy to share.«
Rainer Poelmann | Managing Director |
Regiounternehmen REGIOCAST GmbH & Co. KG |
www.regiocast.de
Europe’s Most Diverse Radio Market
With a total of 40 different stations, the radio market in the Berlin-Brandenburg region is among the
most diverse in Europe. About 30 stations can be
received via VHF analogue terrestrial alone. Almost
all stations now broadcast via live stream on the
Internet. The region is also home to BBC World,
Radio France International and National Public
Radio (NPR USA). Deutsche Welle Radio DAB, which
broadcasts in 30 languages, has its capital city studios here. Furthermore, the region’s Inforadio and
Deutschlandradio Kultur stations present quality
news and information programming. Radio Russkij,
the only private Russian radio station in Germany,
also calls Berlin home, as does the private Turkish
broadcaster Radio Metropol.
»RTL manages its Berlin radio station
and all of its German radio activities
from offices here in the capital.
Berlin’s creative potential combined
with its dynamic and innovative
strength make it the ideal environment for our work.«
Gert Zimmer | CEO | RTL Radio Deutschland,
www.rtlradiodeutschland.de
Digital and mobile Radio
The Berlin-Brandenburg region leads Germany in
terms of the introduction of DVB-T. Seven digital
radio stations are broadcast in the Berlin metropolitan area at a coverage rate of 100 percent of the
digital radio broadcasting network.
Radio Advertising
A number of leading radio advertising promoters
have offices in the region, including IR Media-Ad,
Top Radio, RTL Radiovermarktung, urbanXD, R.H.B.
Radiohaus Berlin, RaS Radioservice Berlin and
Radio Paloma/UNITCOM.
»Berlin is indeed a bustling and sexy
city. But Brandenburg is extremely
charming and has a very high quality
of life! It’s much easier to network
with clients and partners here,
especially because communication
routes and hierarchy levels are more
manageable than in the big city. «
Juliane Adam | Managing Partner |
Brandenburger Lokalradios GmbH |
www.radiogroup.de
Strong Networks
The Association of Private Broadcasters and Telecommunications (VPRT) has its domicile in Berlin
and represents the interests of private TV and
radio broadcasters as well as several companies
working in Germany’s multimedia and telecommunications industries. Radiozentrale offers comprehensive information about the German radio
market.
Public Radio Stations
Antenne Brandenburg
Deutschlandfunk
Fritz (rbb)
Funkhaus Europa
Inforadio (rbb)
Kulturradio (rbb)
OKB Radio
radioBerlin 88,8 (rbb)
radioeins (rbb)
Private Radio Stations
100,6 Flux FM
104.6 RTL
ABSV Blindenradio
BB Radio
Berliner Rundfunk
BluRadio
Energy
Jam FM
JazzRadio
Kaufradio
Kiss FM
Klassik Radio Berlin
METROPOL FM
Radio Paloma
Radio Paradiso
Radio Russkij
Radio TEDDY
RTL Oldie
Spreeradio
Star FM
International Radio Stations
BBC
NPR
RFI
Stimme Russlands (The Voice
of Russia)
WRN
Digital and mobile
Radio Stations
90elf – Das Fußball-Radio
104.6 RTL
Deutschlandfunk
ERF
jayjay
Oldiestar
Radio Horeb
Rock & Pop
Spreeradio
Sunshine
WDR 2
13
Music
Berlin: Home to Universal Music Germany, MTV and VIVA
The Berlin Philharmonic’s Digital Concert Hall, www.digitalconcerthall.com
Music
Companies
Ableton
Beatport
Bechstein
DEAG
Dubplates und Mastering
EuroArts Music
Magix
Native Instruments
SoundCloud
tape.tv
Viacom International Media
Networks
Zero Inch
Labels | Publishers
!K7
B612 Publishing
Basic Channel
Bosworth Music
Bpitch Control
City Slang
Keinemusik
Kitty-Yo
Meisel Musikverlage
Ministry of Sound
Motor Entertainment
OstGut Ton
Piranha
Rolf Budde Musikverlag
Russendisk
Sony Music Ent.
Traumton Records
Tresor Records
Universal Music
14
Sound of Berlin
»A shining national music scene,
From techno to world music, jazz to electronic
creative minds and international
sound and pop to classical: Berlin’s music indus
stars that love the city. As a market
leader, we profit from Berlin’s endless
try is vibrant, internationally successful and offers
potential and we’re set to generate
the most diverse concert and event scene in
even more musical highlights in the
Germany. The capital is home to the industry’s
future.«
most profitable companies, such as leading playFrank Briegmann | President & CEO |
ers Universal Music Germany, Deutsche EnterUniversal Music Germany |
tainment AG (DEAG), BMG Rights Management
www.universal-music.com
and the piano manufacturers C. Bechstein. Worldrenowned orchestras, such as the Berlin Philharmonic under Sir Simon Rattle, the Berlin Staats
kapelle under Daniel Barenboim and the Berlin
Academy of Old Music, influence the city’s repu- fields of classical, jazz and world music. Software
tation as the capital of music just as much as its manufacturers such as MAGIX, Native Instruments
countless events and festivals. Labels, such as and Ableton supply the music industry with the
Tim Renner’s Motor Music, Piranha, !K7 Records, most up-to-date solutions in music software. The
Jack White, Embassy of Music, Get Physical and Berlin Philharmonic’s Digital Concert Hall is the
Traumton, underline Berlin’s status as an interna- world’s first virtual concert hall and provides all
tionally prominent music metropolis. Many com- of the orchestra’s concerts via online digital
panies, such as the artists’ agency Impresariat stream. Independent online platforms such as
Simmenauer, the marketer Superstar Entertain- Zero Inch, Tonspion and Beatport provide a widement and the Keinemusik network, profit from ranging selection of downloadable music in a
the city’s creative independent music scene. Add variety of genres. The SoundCloud platform helps
to these more than 151 music publishing compa- to network, promote and distribute music on the
nies, including market leaders Universal Music Internet. Net labels such as Pentagonik and Pulsar
Publishing, Sony Classics, Rolf Budde Musikverlag, Records are also forging new paths in music disMeisel Musikverlage, Bosworth Music and Boosey tribution.
& Hawkes. More than 70 sound studios, a number
of leading producers and many composers are Several web radio stations, such as Klubradio,
also based in Berlin. This concentration of exper- wahwahFM and Aupeo, offer listeners the best
tise raises business interest in the capital region sound quality and custom-made programming.
and makes it an ever increasing magnet for the Web TV broadcasters such as tape.tv and FluxTV
global music industry.
have also been able to firmly establish themselves in the industry. tape-tv’s new business model
Driving Forces and Innovative Platforms
offers personalized online music TV and was
Many specialized companies benefit from Berlin’s recently voted »Start-Up of the Year« by Gründerstrong music industry and also act as driving szene magazine.
forces for growth. EuroArts Music International is
one of the most successful international produc
ers and distributors of audiovisual content in the
Music
About 1,400 companies with a workforce of over 14,000 and annual
revenues of almost € 700 million
Home to Universal Music Germany, Sony Classics, Viacom International
Media Networks, DEAG, Sony Music Entertainment and EuroArts Medien
ECHO Awards, Berlin Music Week with the Popkomm Music Fair and
Berlin Festival, Young Euro Classics, club transmediale (CTM)
Creative music scene as driving force behind the music industry
Most diverse concert scene in Germany
Take That, 2011 ECHO Award winners in the category
»Group International Rock/Pop«
ECHO
Home to important networks and national associations such as
the Federal Association of the Music Industry, Clubcommission,
Label Commission and Berlin Music Commission
The most important music awards
in Germany
International Events, Festivals and Awards
Among the most popular events in the industry is
the glamorous ECHO Awards presentation, which
bestows the second largest music award in the
world after the Grammys. The Young Euro Classics Composer’s Award and the Hanns Eisler
Award for Composition and Contemporary Music
Interpretation are also handed out here. Berlin’s
reputation as a vibrant and unique capital of
music is enhanced by several music festivals
such as Berlin Music Week with Popkomm and
the Berlin Festival, the Berlin Music Days with a2n,
musikfest berlin, Ultraschall, JazzFest, MaerzMusik,
Fête de la Musique, Berliner Tage für alte Musik,
Classic Open Air or In-Edit. The Sounddesignforum
presents new and innovative opportunities in
the field of sound design.
»Digitalization is forcing the media
industry to reinvent itself. In order to
change and adapt, it needs locations
with a wide range of free space,
curious people and a large degree
of openness. Our region fits this
description perfectly. It’s the ideal
environment for the new digital media industry to
grow and thrive in.«
Tim Renner | Managing Director |
Motor Entertainment GmbH |
www.motor.de
sion and the industry-wide network media.net
berlinbrandenburg seek to intensify the already
lively exchange within the music scene and with
Strong Associations and Networks
other industries. The Clubcommission is the voice
Leading music associations, such as the Federal of Berlin’s club scene and supports its members
Association of the Recording Industry and the via sector-specific training, advisory services,
German Association of Independent Record Compa PR and networking. Roughly 400 Berlin-based
nies, Music Publishers and Music Producers music companies participate in the MUSIK 2020
(VUT), are based here. The Berlin Music Commis- BERLIN campaign, which aims to create closer
links between business and cultural policy activities.
»Ministry of Sound/Embassy of
Music was founded in 2001 and in
that same year decided to move to
Berlin. Our offices are now home
to companies such as Flux FM, Melt
Booking, Berlin Festival, Beatport
and diverse artist management
agencies. Viacom, Universal, the 02 World and BMG
all have offices in our direct vicinity. From electrounderground to big corporations, Berlin is the city
where music comes alive in Germany!«
Konrad von Löhneysen |
Managing Director | E
mbassy of Music GmbH |
www.embassyofmusic.de
Music Industry Information Online
The music database at the Business Location
Centre (www.businesslocation.de/musik) profiles
1,300 Berlin music companies and institutions.
The Berlin Senate’s »Project Future« supports the
industry via information campaigns, publications
and networks. The »Discovering Music Archives«
project (dismarc.org) headed up by rbb Rundfunk
Berlin-Brandenburg makes audio archives avail
able in a common, public-access online database
throughout Europe. Information on industry-
related financing opportunities, trade fairs and
networks can be found at www.creative-city-
berlin.de
Festivals |
Trade Fairs | Awards
a2n
Berlin Music Days
Berlin Music Week
Berlin Festival
Classic Open Air
ECHO Award
Hanns Eisler Prize
JazzFest Berlin
Karneval der Kulturen
MaerzMusik
Musikfest Berlin
Open Air Classic Sommer
Popkomm
Sounddesignforum Potsdam
Club Transmediale
Ultraschall
Young Euro Classic
Initiativen | Clubs |
Associations
Berlin Music Commission
Clubcommission
Federal Association of the Music
Industry (BVMI)
Federal Association of
Organisers of Musical
Performances
German Association of
Independent Music Companies
(VUT)
German Association for
Electricacoustic Music (DEGEM)
GEMA Head Office Berlin
Initiative Musik
Label-Commission Berlin
media.net berlinbrandenburg
Useful Links
www.businesslocationcenter.
de/musik
dismarc.org
15
Games
»Spec Ops: The Line« by Yager Development
Computer Games Museum, Berlin
Presentation of the »Deutscher Computerspielpreis« in Berlin with Bernd
Neumann, Germany‘s Federal Commissioner for Culture and Media
Games
Developers | Publishers
Aeria Games Europe
Bailamo
point Berlin
Binary Madness
Crowdpark
Covus Games
exozet games
Experimental Game
Extrajetzt Interactive
Frogster
GameDuell
Infernum Productions
Just A Game
kunst-stoff
morgen studios
Neonga
Neutron Games
Newtracks
OnNet Europe
Plinga
Promotion Software
Silver Style Entertainment
Softgames
Tivola
Wooga
XBlaster
Yager Development
Zeroscale
Services
Karakter
SponsorPay
GameGenetics (popmog)
Games Quality
nexxter interactive services
Station54
Edutainment | E-Learning
Akademie.de
Condat
Cornelsen
Datango
Digital Spirit
Egmont Ehapa
Kiddinx
Lingua TV
TEIA
Innovative Games Cluster
»In 2012, YAGER will put the finishing
Berlin-Brandenburg sets new game trends and
touches on one of the largest game
puts innovative developments into practice. The
productions in the world. And we’ve
already started thinking about our
regional games industry now has almost 200 comnext big project. Berlin is like an
panies and the strongest growth in the country.
engine in this ongoing development
No other location has such a dense and diverse
process – for us, the city is always
games infrastructure. In addition to successful
new, unpredictable and inspiring.«
game developers for PCs and consoles, such as
Timo Ullmann | Managing Director |
Yager Development and morgen studios, new
YAGER Development GmbH | www.yager.de
companies such as Wooga and Crowdprak are
thriving on the social media games market. Frogster enjoys international success as a publisher of
online games; GameGenetics has created a new
business model for online games with its free-to- ming provider Extrajetzt Interactive. Industry serplay marketplace; and start-ups like Infernum Pro- vices, such as advertising, payment systems,
ductions and Neonga are attractive for investors. sound r ecording, localization, quality assurance
With more than 20 million members, GameDuell is and concept art, are provided by companies such
one of Europe’s most popular games sites. »Panfu« as SponsorPay, Station54, Anakan, Audioberlin,
is Europe’s largest children’s website with over Games Quality and Karakter.
15,000 new registrations per day. Bigpoint, the The national associations G.A.M.E. and BIU and the
world’s most successful browser game provider, German Entertainment Software Self-Regulation
has had its roughly 100 employees in Berlin since Body (USK) are headquartered in Berlin and were
2010. Award-winning indie studios, such as joined in early 2012 by the »Stiftung für Interaktive
Neutron Games, Spaces of Play and kunst-stoff, Unterhaltungsmedien« (Foundation for Interacalso have their offices here, as does the public ga- tive Entertainment Media). The Centre for Com
puter Games Research at the University of Potsdam
(DIGAREC) and the Gameslab at the HTW Berlin are
also at home here.
»The over 15 million people who play
games »Made in Berlin« every day
prove that the capital is Europe’s
most attractive start-up center for
the games industry and an ideal
location for business. Together with
the now over 130 games companies
working here, we were able to establish our
company very solidly here. And we continue to
grow. «
Kai Bolik | Management Board Chairman |
GameDuell GmbH | www.gameduell.de
16
DGT, Quo Vadis, Deutscher Computerspielpreis
Several events make Berlin-Brandenburg one
of the most important meeting points for the
games industry. The DGT – Deutsche Gamestage,
Germany’s leading game developers event, with
the Quo Vadis games developers’ conference,
A MAZE.Indie Connect and the job fair »Making
Games Talents« have taken place in Berlin since
2007. The »Deutscher Computerspielpreis« – the
highest endowed games award in Germany – is
handed out as part of the DGT together with the
German Games Award »LARA«. Wii-Bar PLAY, the
Games
Strongest growth in Germany in the games and software industry
(over 140 percent in the past 10 years)
IT capital with 4,000 companies with over 31,000 employees and an annual
turnover of over € 1.4 billion in the software and games industry
Well-networked creative location for digital entertainment, online and
browser games, serious games, social games, mobile games, virtual worlds,
edutainment and E-Learning
Sketches for »Mr. X Neutral Agents« by Berlin-based studio
Karakter for Bigpoint
Excellent educational opportunities in games and computer-generated 3D
animation
Top industry events: DGT – Deutsche Gamestage, Quo Vadis game
developers’ conference, Deutscher Computerspielpreis, LARA –
German Games Award, AR Business Conference Europe, A MAZE. Festival etc.
Transmedia Project »TwinKomplex« by developer Ludic
Philosophy
DGT – Deutsche Gamestage:
Germany’s leading game
developers event
Next-Level-Lounge, Gamestorm, A MAZE. and the
Streetgame Initiative Berlin Invisible Playground
round out the picture.
International Creative Capital with Excellent
Educational Opportunities
The region’s vibrant cultural scene attracts crea
tives from all over the world. Hardly any other location in Europe has such wide educational offerings
as Berlin-Brandenburg. Games Academy, Qantm/
SAE Institute, Macromedia Hochschule, Media
design Hochschule, School for Games and the L4
Institute provide training in games. Game-orient
ed study programmes are also offered by state
institutions such as the HTW Berlin, Humboldt
University, TU Berlin, FH and the University of
Potsdam. Computer-generated 3D animation is
taught at the Konrad Wolf Academy (HFF) and the
power of innovation is explored at the HPI School
of Design Thinking.
Quo Vadis: The largest
German-speaking game
developers conference
Deutscher Computerspielpreis:
The highest awards for interactive
entertainment media in Germany
»Berlin is international, creative and
affordable. This unbeatable mix
attracts highly skilled individuals from
all over the world – and it’s essential
for allowing a company like Wooga,
in the still relatively young games
segment, to be able to establish itself
and expand.«
Jens Begemann | Founder and CEO | Wooga GmbH |
www.wooga.com
nies and institutions have come together to promote the development of game-based application.
Publishers such as Tivola or Cornelsen, as well as
companies such as Quadriga Games, exozet or
Digital Spirit, offer platforms, applications and
technology for edutainment and E-Learning.
Online Educa, the largest international E-Learning
conference, takes place each year in Berlin.
Serious Games, Edutainment and E-Learning
The first network for serious games was estab Funding and Financing
lished in Berlin-Brandenburg. Roughly 15 compa- A strong array of advisory services, networks, finan
cing and funding provides the right environment
for new projects, business ideas and start-ups.
Medienboard has funded computer game devel
»As a creative hot spot, Berlin
opment since 2006 and offers ideal conditions,
attracts high-level talent from all
including a number of networking events and
over the world to Germany. We
benefit from this, as well. The
trade conferences. The regional funding program
industry is given fresh impetus for
has established itself as a quality seal for digital
growth by events such as the DGT –
entertainment formats, with funded projects winDeutsche Gamestage, the Quo
ning prizes regularly. The states of Berlin and BranVadis Developers Conference and the delegation
denburg fund up to 50 percent of capital expensent to the G-Star games fair in South Korea with
the support of Berlin’s Senate Department for
ditures or wage costs; they provide grants and
Economics, Technology and Research.«
loans for R&D projects; and they support competitions, public-private partnerships and tradeshow
Heiko Hubertz | Founder and CEO | Bigpoint GmbH |
www.bigpoint.com | www.bigpoint.net
appearances via infrastructure projects. The business development companies Berlin Partner and
Brandenburg Economic Development Board (ZAB)
provide information on financing opportunities.
Education | Research
DIGAREC Center for Computer
Research
Games Academy
HFF Konrad Wolf
HTW Berlin Gameslab
L4 Institute for Digital
Communication
Macromedia Hochschule
MD.H Mediadesign Hochschule
Qantm/SAE-Institute
School for Games
TU Berlin
University of the Arts Berlin
(UdK)
Berlin Games & Web 2.0 Forum
BIU
G.A.M.E.
Gamesköpfe Berlin
Interface Berlin
Serious Games Berlin
Stiftung Interaktive
Unterhaltungsmedien
USK
Events | Exhibitions
A MAZE. Festival
Berlin 2.0
Deutscher Computerspielpreis
DGT –Deutsche Gamestage
Invisible Playground Berlin
Making Games Talents
medienwoche@IFA
Online Educa Berlin
Quo Vadis
Funding | Financing
Berlin Partner
Brandenburg Economic
Development Board (ZAB)
Medienboard
Useful Links
business-angels-berlin.de
deutsche-gamestage.de
medienboard.de
www.businesslocationscenter.
de/games
www.brandenburg-invest.de
17
Web | Social Media
Germany’s biggest online shopping club: brands4friends
Transmedia project »Rescue Dina Foxx!« (UFA, teamworx, ZDF)
Groupon: The coupon platform with offices in Berlin
Web | Social Media
Companies
45info
6Wunderkinder
castaclip
Dooyoo
eBay
Filmwerte
Freshmilk.TV
Futurice
GameDuell
Grundy UFA
Hobnox.com
Immobilienscout24
Jesta Digital
Juno
Metaversum
MME
Mokono
MyHammer
Pixelpark
Smava
Stepmap
Tiva.tv
Trabayo
Zanox
Social Media | Blogosphere
getamen.com
berlinstartup.de
betterplace.org
blog.de
creativecommons.org
deutsche-startups.de
idealo.de
jovoto.de
mister-wong.de
moviepilot.de
myvideo.de
netzpolitik.org
perlentaucher.de
podcast.de
readers-edition.de
smeet.de
soundcloud.com
spendino.de
spreeblick.com
studivz.net
studentsn.com
tribax.de
twinity.com
utopia.de
youmix.de
18
Digital Centre
»Berlin is the Silicon Valley of Europe.
Berlin-Brandenburg is Germany’s digital capital
With its over 60 start-ups, it has
and well on its way to becoming Europe’s digital
become the hot spot for people
launching Internet companies. This is
centre as well. In leading publications, such as
where creative entrepreneurial spirit
Wired UK, Financial Times Germany and Gründerunites with technical know-how and
szene.de, the region is described as the leading
innovative strength. And the result is
hot spot on the Web scene. In the past several
successful companies like Groupon.«
years, the number of IT companies has grown by
Dr. Daniel P. Glasner |
almost 150 percent. Industry leaders like Google,
CEO Groupon Central Europe | Groupon GmbH
SAP and Microsoft have set up offices in the capital
www.groupon.de
region alongside eBay, Groupon, Zalando and
brands4friends. This is where Web 2.0 pioneers,
such as blog.de, the VZ Networks and Mr. Wong
were founded and where promising start-ups like
6Wunderkinder, Amen, Gidsy, the Scout Group,
Newtracks and SoundCloud attract international Tracks & Fields and Juno Internet. The number of
attention.
investors active in the region has also grown
tremendously in the past several years. Venture
The Center of Venture Capital for Web and IT capital funds, such as Earlybird Capital, Atomico,
Start-Ups
Holzbrinck Ventures, HP Ventures, Tengelmann
Since 2004, the Berlin-Brandenburg region has Ventures and actor Ashton Kutcher invested € 136
been the site of the most web and social media million in regional high-tech companies in the first
start-ups in Germany, including DaWanda and three quarters of 2011 alone (see chapter Startnewcomers like 7trends, 9flats, castaclip, Tvype, Ups | Founders’ Scene, p.31).
Leading media corporations are active participants in the development of several innovative
Internet companies in the region: for example, Axel
»Berlin is the perfect location
Springer AG with idealo.de, stepstone.de, zanox.de;
for producing media for the global
market. Here, we have found the
the Georg von Holtzbrinck publishing group with
right partners and employees for
studiVZ and golem.de; and Burdadigital with
all our innovation-related activities,
GameDuell.
such as connected TV, augmented
reality and social gaming. The fact
that foreign investors like the city a lot, that it has
a wealth of creative energy and that it enjoys the
good reputation of »German engineering« makes
Berlin the ideal place for us.«
Frank Zahn | Managing Director |
Exozet Group GmbH & Co. KG |
www.exozet.com
New Content, Transmedia Formats and Digital
Distribution
Berlin-Brandenburg has developed a creative trans
media producer scene, including companies such
as doodem, Gebrüder Beetz, Ludic Philosophy,
MobileMelting, MovieBrats, UFA Lab and vm-people.
Major innovations in the field of linear media also
originate here. Companies such as Jesta Digital,
Mediapeers, Moviepilot, Filmconfect, castaclip
Web | Social Media
Active founders scene with start-ups like SoundCloud,
6Wunderkinder, brands4friends, Amen, Newtracks and Gidsy
Innovative companies such as MyHammer, Groupon or Zalando
Creative Capital Region for New Content, Transmedia Formats and
Digital Distribution
BerlinWebWeek with re:publica and NEXT, droidcon,
Chaos Communication Congress, Social Media Week, webinale
re:publica:
Germany’s most important
bloggers conference
NEXT:
The leading European conference
for the digital industry
webinale:
The holistic web
conference
GameDuell – Germany’s largest game portal
and 45info open new markets in digital film and TV
use. The fields of social media, web content and
transmedia are actively supported in the capital
region. Regular industry get-togethers take place
here, including Transmedia Storytelling Berlin,
Transmedia Meeting Berlin and the international
Pixellab.
World-renowned events such as the BerlinWebWeek with its re:publica and NEXT digital confer
ences, as well as the droidcon and Chaos Communication Congress attract Internet pioneers year
after year to the region. The Berlinale Keynotes,
DGT – Deutsche Gamestag, the International Media
Convention at the medienwoche@ IFA and »Media
Meets IT« regularly highlight online strategies and
promote exchange among industries.
Pioneers in Politics and Digital Society
The Wikimedia Foundation, operator of Wikipedia,
opened its Berlin offices in 2008. The globally
active Creative Commons movement works from
Berlin to develop new forms of copyright and
knowledge sharing. The annual Chaos Communication Congress in Berlin draws the attention
of the international web community to critical
security gaps and data leaks. In 2011, the »Alexander
von Humboldt Institute for Internet and Society«
opened in Berlin with support from Google. There
are also leading platforms such as netzpolitik.org,
politik-digital.de and politik.de here. In addition to
bildblog.de and carta.info, among the best known
and most influential German Weblogs are Spreeblick and Perlentaucher.
Institutes, Networks and Industry Platforms
Several networks have been established in BerlinBrandenburg that are designed to support young
companies in their efforts to find investors and to
expand their business and networking. These networks include media.net berlinbrandenburg, the
ADT Association of German Innovation, Technolo-
»Our goal is to support and promote
free knowledge. This is why it’s
really important for us to have close
contact to political decision-makers.
Berlin-Brandenburg also provides us
with an open, creative and IT-friendly
environment where we can create
and maintain valuable partnerships. «
Pavel Richter | Managing Director |
Wikimedia Germany | www.wikimedia.de
gy and Founders’ Centers, the Berlin 2.0 Initiative
and, since 2012, the matchmaking platform
Startup Match. Medienboard, Berlin’s Senate
Department for Economics, Technology and
Research, Brandenburg’s Ministry of Economics
and European Affairs and ZAB support the industry via initiatives, events, publications and many
more. The creative-city-berlin.de portal gives an
overview of Berlin-based companies. The initiative
dotberlin caused a stir around the world with its
campaign to introduce the top-level ».berlin«
domain, in the meantime raising enthusiasm in
other major cities like Paris and New York.
»Berlin is Germany’s only global
metropolis. And the capital’s
magnetism continues to grow
unabated. The city’s mix of start-ups,
creatives, digital society and
publishers is utterly unique.
Come to Berlin!«
Andreas Gebhard | Managing Director |
newthinking communications GmbH / co-Founder
re:publica | www.newthinking.de
E-Commerce | Online Shops
15talents.com
adshopping.com
brands4friends.de
beschenkmich.de
dawanda.de
dotberlin.de
erento.com
fashionforhome.de
idealo.de
linklift.de
kaufda.de
myphotobook.de
nugg.ad
smava.de
zalando.de
Networks | Institutions
Berlin 2.0
Bitkom
Creative City Berlin
Echtzeit Berlin
ECO Association
eCOMM
Federal Association of German
Innovation, Technology and
Founders Centers (ADT)
Federal Association of the
Digital Economy (BVDW)
German IPTV Association
media.connect brandenburg
Medienboard BerlinBrandenburg
Project Future (Projekt Zukunft)
SIBB
Wikimedia
Events
Berlin Open
BerlinWebWeek
droidcon
Next Conference
re:publica
Social Media Week
UX Camp
Webinale
Awards
Berlin-Brandenburg Innovation
Award
BIENE Award
DMMA Onlinestar
Deutsche Welle Blog Awards
Digital Lifestyle Award
German IPTV Awards
Webcuts
19
Mobile Business
Bitbop by Jesta Digital: Series for PCs, laptops and smartphones
Mobile Business
Companies
Avero
checkitmobile
exozet
Futurice
GMIT
hiogi
Hiwave
Jesta Digital
lieblinx
Nokia gate5
textunes
Visono
Vivendi Mobile Entertainment
YOC
Mobile Entertainment
aka-aki networks
dailyme
exozet games
Extrajetzt
Freshmilk
iconmobile group
Jamba!
komoot
Micro Movie
MME Moviement
mobile melting
motain
MTV Mobile/Business
Development
playSocial
UFA Interactive
Spaces of Play
the binary family
webxells
WeFind Mobile
Zed Germany
20
Hot-spot for Mobile Business
»As one of the world’s leading
Berlin-Brandenburg is a major centre for the devel
providers of digital entertainment
opment and production of creative and innovative
formats, we’ve profited from Berlin’s
international flair and enormous incontent for mobile applications, and it plays a leanovative potential for already more
ding role in European comparison as the hot-spot
than a decade.«
for mobile business. More than 50 companies in
Markus Peuler | Managing Director | Jesta Digital
the capital region currently specialize in devel
www.jestadigital.com
oping content for mobile services, mobile marketing and mobile communities. The region is home
to the major players in Europe’s mobile entertainment industry, including Jesta Digital as well as
MTV Mobile and Vivendi Mobile Entertainment.
With their business applications, the iconmobile ping apps. Nokia’s 1,000 employees in Berlin devel
group and Futurice are among the international op new location-based applications. Also wellmarket leaders. Start-up projects such as the established here are companies such as exozet,
mobile knowledge platform hiogi, the location- madvertise, Fonpit and Hiwave.
based storyteller MobileMelting, the mobile radio
wahwah.fm, the cross-platform task-manager The mobile sector meets regularly in Berlin at the
Wunderlist from 6Wunderkinder and the mobile »MobileMonday« meetings and, in 2009, the Intersocial network aka-aki are among the most inno- national Android Conference established itself as
a major date in the mobile calendar. New trends and
vative apps worldwide.
The YOC Group is one of the leading full-service developments are presented at the International
providers for the use of mobile phones as a Media Convention of the medienwoche@IFA and
medium for advertising, information and trans at IT-Profits.
actions. Dealomio from Berlin-based Servtag is
one of Germany’s largest mobile community shop- Mobile TV, Entertainment Apps and
Fresh Content
More and more traditional media companies are
also entering the market and offering mobile
»Berlin is the region where highentertainment content. MTV Mobile Business
quality content producers meet
modern communication network
Development produces mobile content for the TV
providers. It’s also the place where
broadcasters VIVA, MTV, Nickelodeon and Comedy
we can work together to develop
Central in Germany, Austria and Switzerland. The
the business models of tomorrow, so
Bertelsmann subsidiary UFA Interactive is heavily
that all customers can have access to
involved in the development and production of
attractive content everywhere and at all times.«
new content for mobile applications. With its
Harald Geywitz | Berlin Office Head |
»Big in America« series, MME Moviement was the
E-PLUS GRUPPE | E-Plus Mobilfunk GmbH & Co. KG |
www.eplus.de
first company to create a mobile soap in Germany.
MicroMovie concentrates on the development
and implementation of mobile video formats.
With the »dailyme« service, users can create their
Mobile Business
Leading position in mobile content and mobile TV in Europe
More than 50 companies focussed on mobile entertainment and
mobile communities
Innovative app developer scene: Jesta Digital, MTV Mobile, Vivendi
Mobile, Futurice, iconmobile
Over 700 WLAN hotspots in Berlin alone
iPad version of »Catan – The First Island« by exozet games
Leading location for technological innovations and broadband
internet in rural areas
droidcon, Augmented Reality Business Conference, MobileMonday
etc.
Telekom Laboratories, Fraunhofer Institutes, TU Berlin, HU Berlin, HTW
Berlin, Hasso-Plattner-Institute etc.
»The Great Jitters: Pudding Panic« by kunst-stoff, winner of the
German Developers’ Prize for Best Mobile Game
own TV channel for their smart phone out of current TV formats and video casts. Softgames is the
first company to offer mobile game developers a
unified interface to distribute their games, and
Look Mommy! advises parents as to which games
and applications are best for their children on
smartphones and tablets.
Attractive Conditions
The development agencies Berlin Partner and the
Brandenburg Economic Development Board (ZAB),
the ILB and IBB state banks, the TSB Berlin and
Medienboard support the industry via a number
of funding measures and targeted networking.
Thanks to Medienboard support, the producers at
LunaLand were able to get their interactive iPad
children’s story also shown as a TV series on ZDF.
kunst-stoff won the German Developers Prize with
its mobile game »Galaxy Racers« and the app
storytude made Mobile Melting one of the most
promising start-ups of 2011. Additionally, start-
ups such as webxells and komoot were able to
profit from the funding opportunities provided by
Brandenburg.
»Ninety out of iconmobile’s 170 employees are based in the capital. We
work for brands such as Microsoft,
BMW and Colgate, and we recruit a
great deal of foreign talent. Berlin’s
international allure really helps us
make that possible.«
Burkhard Leimbrock | Managing Director for Mobile
Marketing (CE-SE-MEA) | iconmobile GmbH |
www.iconmobile.com
»Berlin is a diverse and cosmopolitan
city bursting with life. For us, the
capital is the perfect location from
which to shape the digital future.«
Dirk Kraus | CEO | YOC AG |
www.yoc.com
Technological Innovation and
First-Rate Research
Almost 100 regional companies develop software
and hardware in the field of wireless technologies
and over 200 institutions from business, science,
administration and politics work for the secure use
of wireless technologies in healthcare, administration, transport, trade, logistics and project and
counterfeit protection. In 2012, with the help of
the »Digital Dividends« pilot project launched by
the Medienanstalt Berlin-Brandenburg (mabb) in
cooperation with T-Mobile, a radio frequency was
made available for broadband internet use for the
first time in Europe. This allowed Brandenburg to
take the lead in the use of radio frequencies for
new mobile services.
Regional research institutions, such as the
Fraunhofer Institutes and Telekom Innovation
L aboratories, develop new technologies for
mobile devices and the so-called second screen,
i.e. interaction between smartphones and smart
TV, among others. The Broadcast Mobile Convergence Forum (bmcoforum) lobbies governmental
agencies on behalf of mobile broadcast companies and seeks to accelerate technological inno
vations such as the development of content for
mobile TV. Future-oriented developments in Augmented Reality Technologies are also presented at
the ARB Conference.
Institutions |
Alcatel-Lucent StiftungsVerbundkolleg Berlin
bmcoforum
eCOMM
Freifunk Berlin
Medienanstalt BerlinBrandenburg
Research | Technology
Fraunhofer-Institute
IuK-Group
FIRST
FOKUS
IZM
ISST
Telekom Innovation
Laboratories
Events | Festivals
ARBcon.Europe
animago Award
droidcon
medienwoche@IFA
MobileMonday
Viral Video Award
21
Publishing
dpa Newsroom: multimedia broadcasting
iKiosk by Axel Springer with more than 100 magazines and newspapers
Publishing
Publishers
Audible
Aufbau Verlag
Axel Springer
Berlin Verlag
Blumenbar Verlag
Cornelsen
De Gruyter
Der Audio Verlag
Duncker & Humblot
Egmont Ehapa
Klaus Wagenbach
Reprodukt
rowohlt Berlin
Seyfried
Software und Support
Springer Science+Business
Media
Suhrkamp
Tandem
Ullstein Buchverlag
Ueberreuter
Hanser Verlag Berlin
Regional Newspapers
B.Z.
Berliner Kurier
Berliner Morgenpost
Berliner Zeitung
Der Tagesspiegel
Lausitzer Rundschau
Märkische Allgemeine Zeitung
Märkische Oderzeitung
Potsdamer Neueste
Nachrichten
National Newspapers
BILD
BILD am SONNTAG
Die Welt
Freitag
Jüdische Allgemeine
Junge Welt
Jungle World
Neues Deutschland
taz
Welt am Sonntag
Welt kompakt
22
book Connect. The company is also involved in
Unique Variety
With roughly 10,000 publications annually and the development of a variety of innovative Berlinabout 300 book and 500 press publishers, the based internet companies, including zanox.de,
capital region is the most important publishing Idealo.de and kaufDA. The Holtzbrinck Group
location in Germany. Axel Springer AG, one of (Berlin’s Der Tagesspiegel and Potsdam’s Neueste
Europe’s largest media corporations, has its head- Nachrichten) is also the owner of studiVZ, Audible
quarters here, including the editorial offices of its and MyHammer. In 2011, Zeit Online won two Lead
newspapers Die Welt, Welt Kompakt, Welt am Awards in Gold and a Grimme Online Award, and it
Sonntag, Bild, B.Z. and Bild am Sonntag. Twelve was also the first German editorial team to receive
daily newspapers, nine weeklies, three Sunday the American Online Journalism Award. In the field
papers, 79 classified ad papers, 15 city magazines of eBooks, the Berlin based start-up txtr devel
and several national magazines are read by mil oped products and services for digital reading.
lions of people every day both in print and on The start-up textunes specialises in hosting pub
lishers’ content on mobile devices.
e-paper on mobile devices.
About 20 news agencies from all over the world
are represented in Berlin, including dpa, dapd, Leaders in Science Publishing
Reuters, ANSA, Hsinhua, Saudi Arabia News Agency Berlin’s publishing landscape features several
and AFP. More than ten percent of German journal world-renowned scientific, textbook and specialists and press photographers live in the capital. In interest publishers. With 2,000 special-interest
addition, more than 90 regional daily papers and magazines, 6,000 book titles and a wide-ranging
over 20 national papers and magazines, such as eBook segment, Springer Science+Business Media
Der Spiegel, Focus, Die Zeit, Stern or Wirtschafts- is Germany’s largest publisher of trade journals
woche, have editorial offices in the capital. The and scientific magazines. With its roughly 1,500
Foreign Press Association in Germany (VDP) counts titles per year, Berlin-based Cornelsen Verlag is
more than 400 members from 60 countries. one of Germany‘s leading educational media pubThe capital region is also the source of numerous lishers. The portfolio of De Gruyter, Europe’s larg
award-winning journalistic blogs such as bildblog.de
and spreeblick.com.
Digital is now!
Digitalization has transformed the business models of traditional publishers. Axel Springer is not
the only company active on all relevant mobile
and stationary internet platforms with offerings
from its various media brands (e.g. Bild, Die Welt,
iKiosk): almost all Berlin daily newspapers have expanded their social media activities and are
present on Xing, Twitter and Facebook. In 2009,
Bild.de was the first news portal to integrate Face-
» The WELT GRUPPE’s recipe for
success in Berlin: high-quality
journalism, creativity and
innovation. The result is a number
of daily papers, a digital all-round
package and the unique reading
pleasure of the WELT am Sonntag.«
Jan-Eric Peters | Editor-in-Chief WELT-Gruppe |
Axel Springer AG |
www.axelspringer.de
Publishing
Strongest publishing region in Germany with over 300 book and press publishers,
a total turnover of over € 4.9 billion annually and roughly 38,000 employees
Headquarters of Axel Springer AG, Ullstein, Suhrkamp, Cornelsen, Egmont Ehapa,
Aufbau Verlag and Tandem
800 printing companies, including the Bundesdruckerei, Springer Druckerei,
BVZ Berliner Zeitungsdruck and Märkische Verlags- und Druckgesellschaft
10,000 new books published annually, more than any other German city
Editorial offices of over 90 regional newspapers and more than 20 national
newspapers
Capital of writers: 60 percent of Germany’s PEN members live in Berlin
Headquarters of important associations: BDZV, VDZ, Federal Press Conference
Association (BPK)
Unique variety of newspapers
International Media Meeting M100 Sanssouci
Colloquium during medienwoche@IFA in Potsdam
Digital Innovators’ Summit:
Renowned experts discuss future strategies
published in the capital region each year make it
the leader in Germany. No other German city has
as many bookstores as Berlin, currently around
400. With its collection of roughly 10,000 works,
the city’s Comics Library is absolutely unique in
the country.
News Agengies
ANSA
AFP
dapd
dpa
DPP
KNA
Reuters
Sport-Informations-Dienst
Booming Magazine Scene
Berlin has the widest diversity of cultural and
scene-specific magazines in Germany. This makes
it the ideal test market for new formats, such as
Spex, Dummy, Monopol, Achtung, Cicero, the
G erman edition of Vice and 032c and Andy
Warhol’s Interview. These often bilingual maga
est publisher specialising in the humanities, con- zines target an international audience and convey
tains more than 170 scientific magazines, over 35 Berlin’s cosmopolitan lifestyle. In 2010, Rolling
databases and more than 850 new publications Stone, Musikexpress and Metal Hammer, all of
each year. The science specialists Duncker & which belong to Axel Springer AG’s WELT Group,
Humblot publish roughly 300 new books, over 150 moved from Munich to Berlin. Germany’s Umweltwriters’ series and about 15 science magazines hilfe moved the editorial offices of its environ
mental magazine zeo2 to the capital. Other na
and almanacs annually.
tional magazines, such as Test and Finanztest
published by the German Consumer Protection
Popular Publishing Location
In recent years, many publishers have moved back Agency and special interest magazines like De:Bug
to the capital region and several prominent houses complete the picture.
have set up offices here, such as the renowned
Ullstein Group, Suhrkamp Verlag, Berlin Verlag,
Edition Braus, Blumenbar Verlag and Tandem
»As the market leader in magazines
Verlag. Hanser Berlin was recently founded in
and comics for children and young
Berlin and Ueberreiter Verlag will move from
adults, being based in Berlin gives us
a major strategic advantage. Berlin is
Vienna in 2012. Berlin’s roughly 300 publishers
young and dynamic, and it radiates
have enriched the German book market for years:
innovation and creativity. These are
whether it’s Rowohlt Berlin, founded immediately
ideal conditions not only for „Mickey
following the fall of the Berlin Wall, or Aufbau
Mouse“, „Asterix“, „Wendy“ and the like, but also for
Verlag. Die Andere Bibliothek was sold to Aufbau
developing new business models. «
Verlag and will also publish here from now on.
Ulrich Buser | Managing Director | Egmont Ehapa
Other prominent houses, such as Klaus Wagenbach,
Verlag GmbH | www.ehapa.de
Eulenspiegel, Rotbuch, Schwarzkopf & Schwarzkopf,
Transit and BeBra, as well as comic publishers, such
as Egmont Ehapa, Seyfried and Reprodukt, are
located here. A total of 9,000 first edition books
Editorial Offices | Online
Editorial Offices
Der Spiegel
Die Zeit
Financial Times Deutschland
Focus
Frankfurter Allgemeine
Frankfurter Allgemeine
Sonntagszeitung
Frankfurter Rundschau
Handelsblatt
Stern
Süddeutsche Zeitung
Wirtschaftswoche
»Our location in Potsdam provides
our publishing company and its
roughly 60 employees with an ideal
mix of culture, media, and history.
We publish over 200 non-fiction
books in 40 different languages in
this exciting environment.«
Herbert Ullmann / Managing Partner |
h.f.ullmann publishing GmbH |
www.ullmann-publishing.com
Magazines
032c
Achtung – Zeitschrift für Mode
Cicero
Das Magazin
DE:Bug
Deutsch Magazine
Dummy
Eulenspiegel
Finanztest
Friedrich
Guter Rat
Interview
Leonce
Monopol
Mosaik
Politik & Kommunikation
Siegessäule
Spex
Test
The Ex-Berliner
Vice
ZEITmagazin Leben
ZEO2
23
Publishing
M100 Sanssouci Colloquium 2010: (from l. to r.) Jann Jakobs, Mayor of Potsdam, Kurt Westergaard,
Danish cartoonist and 2010 M100 Prize Winner, German Chancellor Angela Merkel, eulogist Joachim
Gauck and M100 Managing Director Moritz van Dülmen
Aufbau Haus: Berlin’s newest creative center and home of Aufbau
Publishing
Associations | Institutions
Association of German
Magazine Publishers
Berliner Journalisten
Bundesverband Deutscher
Anzeigenblätter
Pressesprecher
Deutscher
Fachjournalistenverband
Deutsche Journalisten Union
DJV Berlin
Federal Association of German
Newspaper Publishers
Federal Press Conference
Foreign Press Association in
Germany (VAP)
German Publishers and
Booksellers Association
Märkischer Presse- und
Wirtschaftsclub
The German Printing and Media
Industries Federation
Vereinigung Berliner
Pressesprecher
houses, a number of public and private funding
initiatives and trade fairs and literary events. It is
the home of prominent literary agencies, such as
Eggers & Landwehr, Graf & Graf, Mohrbooks Berlin,
Behrens & Richter, Herbach & Haase and The Berlin
Agency.
Events | Awards
AKEP-Award
Alfred-Döblin-Preis
Axel-Springer-Preis
Berlin-Brandenburgische
Buchwochen
Berliner Bücherfest
Berliner Krimi-Tage
Berliner Literaturpreis
Deutscher Reporterpreis
Digital Innovators’ Summit
Goldener Prometheus
internationales literaturfestival
berlin
M100 Sanssouci Colloquium
open mike
poesiefestival
Theodor-Wolff-Preis
ver.di Literaturpreis BerlinBrandenburg
Zeitschriftentage
Useful Links
24
»Since it was founded in Berlin in 1946,
Cornelsen Verlag has grown from a
small, family-operated publishing
company into one of Germany’s
leading providers of educational
publications and services. But it’s
not just our history that ties us to the
capital. Berlin’s attractiveness as a location gives us
a decisive competitive advantage when it comes to
attracting the best employees.«
Top-Level National Associations and Events
Many important print-related federations, institutions and associations have their headquarters in
Wolf-Rüdiger Feldmann | Managing Director |
Berlin-Brandenburg. These include the Federal
Cornelsen Verlag |
www.cornelsen.de
Press Conference Association (BPK), the Federal
Association of German Newspaper Publishers
(BDZV) and the Association of German Magazine
Publishers (VDZ). Awards such as the Alfred Döblin
Award, the open mike Award – the most important
German prize for young authors – the Golden ProSuccessful Audio Book Publishers
Audio books are one of the strongest growing prometheus for Journalist of the Year, the Theodorducts areas in publishing today. With a total of Wolff Award (every two years), the Axel-Springer1,500 audio book productions, Berlin-based Audio Award for Young Journalists, the German Reporter
Verlag (DAV) is one of the leading audio book pub- Award, the AKEP Award and the Award for Innovalishers in Germany. With more than 40,000 titles in tion in Electronic Publishing are given out on an
four languages, Audible is the world’s leading pro- annual basis. Prominent international events,
vider of audio book downloads and the worldwide such as the Digital Innovators’ Summit, the Zeitschriftentage, Potsdam’s M100 Sanssouci Colloexclusive partner of Apple’s iTunes store.
quium and the International Media Convention of
the medienwoche@IFA, complete the picture.
The Writer’s Capital
Berlin is the capital of authors and a magnet for
writers from all over the world. Roughly 60 percent
of Germany’s PEN members, 10 percent of all
»In just a few months time, we’ve
German authors and a large number of awardsucceeded in transforming Aufbau
Haus into the headquarters of a
winning writers are based in Berlin. Herta Müller,
number of publishing houses as well
winner of the 2009 Nobel Prize for Literature, also
as an attractive place to host events.
calls Berlin home. Judith Herrmann, Ingo Schulze,
Indeed, we’ve already become
Tanja Dückers, Julia Franck, Katharina Hacker, Sven
an integral part of Berlin’s literary
Regener and Vladimir Kaminer all live in Berlin and
community. «
examine the city in their novels and short stories. A
Matthias Koch I Managing Director Aufbau Haus
unique and creative environment is created by
Gesellschaft I Owner Aufbau Verlag I
www.aufbauhaus.de I www.aufbauverlag.de
initiatives such as the Wissenschaftskolleg, the
American Academy and the Literary Colloquium
Berlin, as well as by four literature publishing
COMMUNIcATIONs | DESIGN
Strongest design/advertising cluster in Germany with annual revenues of € 2 billion
B
erlin recognised by UNESCO as an official »City of Design«
2 ,700 advertising and PR agencies / Strategic location due to proximity to
political bodies
U
nique educational and training opportunities for young creative professionals and
communications experts
International events and festivals: Berlin Fashion Week, Bread & Butter, Premium
Exhibitions, DMY International Design Festival Berlin, Qubique.
National Events: Effie-Gala, Werbekongress, Communications Congress,
German Design Award
»Illustrative« Art Festival
In 2006, Berlin was
named an official UNESCO
»City of Design«
CREATE BERLIN:
Berlin’s design community
network
Trendsetting Metropolis
Berlin is the capital of creativity. Hardly any other
European city has such a magnetic appeal on creatives and offers such a variety of artistic currents.
Roughly 8,900 companies (5,400 design and ad
companies and 3,500 architecture companies) are
active in the fields of design, advertising/PR and
architecture in Berlin-Brandenburg and have a
turnover of roughly € 2 billion annually. The capital
region is now one of Germany’s strongest design
and advertising clusters, and over 500 new design
companies have been founded in the past several
years alone. Innovative projects and young talent
thrive on the dynamic atmosphere and the variety
and quality of cultural events and educational
opportunities offered here. One strong regional
trend is increasing networking and interdisciplinary
cooperation, for example in the design and health
care industries.
Center of Creative Advertising
Leading (network) agencies, such as BBDO Group,
Scholz & Friends, Heimat or TBWA, have offices in
Berlin. The multiple award-winning DDB Tribal
Group influences the concept of social creativity
»The fact that Berlin is one of the most
creative cities in the world prompted
MSLGroup to move its German
headquarters to the capital last year.
From our offices here, we work with PR
and public affairs clients from around
the world. Of course, exciting mixes of
politics, media, culture, academia and creativity can
be found elsewhere. But, in Berlin, it is faster and less
complicated to interact and communicate than in
other cities.«
Axel Wallrabenstein | Chairman |
MSLGroup Germany GmbH | www.mslgroup.de
»Today, Berlin is the flagship city for
an entire industry and it’s simply not
possible for any leading national or
international agency to operate
without offices in the capital.
Berlin-Brandenburg has become a
unique melting pot of policymakers,
international representative offices, the film and
publishing industries and the international jet set.«
Dr. Tonio Kröger | CEO |
Doyle Dane Bernbach Group | www.ddb-tribal.de |
www.heye.de | www.rapp-germany.de
and developed integrated campaigns for some of
Germany’s biggest brands. Jung von Matt/Spree
opened the first social media stage together with
the Maxim Gorki Theater Berlin. Plista operates
one of the most successful online and mobile
advertising networks in Germany. Many Berlinbased agencies have received numerous awards
and work for international clients. Leading events
and awards ceremonies, such as the Werbekon
gress, Communications Congress and the Effie
Gala, attract the industry to Berlin on a regular
basis.
Centre of Political Communication
Many public affairs companies and lobbying
agencies are found in the capital. These companies include Johanssen + Kretschmer, Publicis, MSL
Group, Media Consulta, WMP EuroCom and A&B
One, whose »Seelenverkäufer« campaign for 1. FC
Union Berlin caused a sensation far beyond the
capital. The only German magazine for political
communication, »politik&kommunikation« pub
lished by Helios Media, offers a professional plat
form for political themes and hands out the
renowned Politikaward each year.
Agencies
A&B One
Art +Com
BBDO
Damm und Lindlar
DDB
Dorland
fischerAppelt
GKM
Hill & Knowlton
Communications
index
Johanssen + Kretschmer
Jung von Matt
kempertrautmann
McCann Erickson
M&C Saatchi
Media Consulta
MetaDesign
Pleon
Plex
Publicis
Scholz & Friends
Schindler Parent Identity
Schröder+Schömbs Public
Relations GmbH
TBWA
Triad
WMP EuroCom
Networks
ADC
Berliner Kommunikationsforum
Bundesverband deutscher
Pressesprecher
Create Berlin
Deutsche Public Relations
Gesellschaft
Fashion Gallery Berlin
Kommunikationsverband
Berlin/Brandenburg
Labels Berlin
Marketingclub Berlin
The German Brands Association
Zentralverband der deutschen
Werbewirtschaft
25
Detailed information on Berlin’s
fashion industry is provided in
the »Fashion in Berlin« brochure
published by Berlin Partner
The University of the Arts, Berlin (UdK)
Labels
[aem’kei]
c.neeon
Claudia Skoda
Esther Perbandt
Firma
kaviar gauche
Lala Berlin
Michalsky
Sisi Wasabi
Wunderkind
Platforms
Berlinerklamotten
Berlindesign.net
Creativecityberlin.de
Designszeneberlin
Fashion Patrons
Trade Fairs | Events | Awards
Berlin Fashion Week
Bread & Butter
createurope
Designmai
Designpreis der Bundesrepublik
Deutschland
DMY
GWA Effie-Gala
Premium Exhibitions
MB Fashion Week
Politikaward
Qubique
PR Report Awards
TYPO Berlin
Werbekongress
Wettbewerb Jahrbuch der
Werbung
Useful Links
idz.de
modabot.de
modesearch.de
Exhibitors at the DYI International Design Festival
Unesco City of Design
Berlin is the first German city to be named a
»UNESCO City of Design«. This honor acknowledges
the achievements of Berlin-based companies in
different design fields and the support measures
set up by the state of Berlin. The DMY International
Design Festival Berlin, the German Federal Design
Awards and the Qubique fair, which moved to Berlin
in 2011, are among the many must-attend industry
events. The ID Berlin industry campaign and exhibition and the Design Transfer Bonus Programme
are just two of the new measures developed in
2011 by the state (Project Future initiative) together
with companies and networks as part of a master
plan for the design industry.
Andreas Wiek | Managing Director and CEO |
ART+COM | www.artcom.de
26
Uli Mayer-Johanssen |
Chairman and Managing Director | MetaDesign AG |
www.metadesign.de
fashion meets worldwide with over 240,000
professionals and an added economic performance
Berlin Fashion is Booming
Berlin labels set international fashion trends. of € 140 to € 180 million per season.
Brands such as Michalsky, Firma, kaviar gauche,
Esther Perbandt, C.Neeon and Lala Berlin produce Young Talent & Creative Leadership
their fashions primarily at workshops in the region. The capital region offers a wide array of study proBerlin’s nine fashion schools provide an outstand grams. About 27,000 students are currently pursuing environment for fashion training. There are ing degrees in about 70 media-, communicationsabout 600 fashion designers currently based in and design-related programs. In addition to
Berlin. After only a few seasons, the Berlin Fashion renowned institutions, such as Berlin’s University
Week has established itself as one of the TOP 5 of the Arts (UdK), private institutes, such as the Institute for Marketing and Communication, also offer worldwide unique course programs. Executives
in
the creative industries receive professional edu»Even in turbulent times, the
cation
at the private Berlin School of Creative Leacreative industries are a catalyst for
dership.
the capital region. Their potential
continues to attract international
companies and communities. All of
us at ART+COM have a very positive
outlook for the future.«
»MetaDesign is the leading German
agency for corporate identity,
corporate design and corporate
branding. Berlin contributes
significantly to our success – the
diversity of the city generates a
steady flow of new ideas for our
projects and helps to attract highly qualified
professionals.«
More than 7,300 companies with about 63,500 employees and an annual
revenues of approx. € 10.14 billion
Global players: SAP, Siemens, IBM, Motorola, Oracle, eBay, Microsoft
1.4 million DSL connections make Berlin Europe’s largest and most
modern communications network
Strong initiatives and networks: SIBB, BITKOM, VPRT, VATM
Test market for new applications and services
Largest digital communications network in Germany with over 200,000
kilometers of fiber-optic cable
70 internet providers and 160 network operators, about 800 public WLAN
hot spots in Berlin alone
IFA, IT Profits, German DMMA OnlineStar, LinuxTag
Fraunhofer Heinrich Hertz Institute, wireless communication with
visible light
Business Location Advantages
»Since 1999, the Hasso Plattner
Berlin-Brandenburg is the place to be for new
Institute has graduated roughly
technological developments. The first telephone
900 IT engineers, whose practiceoriented education has provided
network was created here in 1877. Konrad Zuse
them with excellent career
developed the first computer here in 1936. Radio
prospects. Likewise, since 2007, the
and television also got their start in the region.
HPI School of Design Thinking has
Today, the IT and communications industries
been teaching students how fresh, new ideas can
generate key technologies that play a vital role in
be transformed into user-friendly products and
services.«
the regional economy. As a strategic base in Europe for young IT companies, Berlin is more in deProf. Dr. h.c. mult. Hasso Plattner |
Chairman of the Supervisory Board | SAP AG |
mand than ever. Top funding, low rents, affordable
www.hpi.uni-potsdam.de
salaries, a highly skilled workforce and a lively
urban environment make the region an attractive
location for international companies. Today, more
than 7,300 companies employing about 63,500
people and posting annual revenues of € 10.14
billion offer IT solutions for commerce, industry the IFA, the world’s largest trade fair for consumer
and administration. Many of the market leaders of electronics. Berlin also hosts LinuxTag, Europe’s
the IT and telecommunications industry, such as leading computer trade fair for Linux and Open
Siemens, IBM, Microsoft, Nokia, Deutsche Telekom, Source. It is also home to the German DMMA OnliE-Plus, O2, Vodafone, Motorola, SAP, Aastra neStar Award, the leading competition for innovaD eTeWe, ADC Krone, AVM, T-Systems, NextiraOne tive online applications and solutions.
and Oracle, are represented in the capital region. A
number of small and medium-size companies, Strong Initiatives
such as PSI, City & Bits, ]init[, Netfox, beyo, Pixray State and nationwide initiatives, such as »innoBB« –
and alfabet work here on developing innovative The Joint Cluster and Innovation Strategy of the
products. Numerous innovative start-ups, such as States of Berlin and Brandenburg and »Project
SMS Guru and Mister Wong, energize the scene Future – Berlin in the Information Age«, work in
with their promising ideas. Every year, Berlin hosts close cooperation with companies active in the
industry to transform Berlin-Brandenburg into
one of the leading IT centres in Germany.
»Our offices in Dreilinden provide
eBay with excellent conditions in
Germany. At the same time, our proximity to Berlin – with its cosmopolitan
and creative environment – is very
attractive to our employees.«
Dr. Dirk Weber | Managing Director |
eBay GmbH | www.ebay.de
Companies
Aastra DeTeWe
ADC Krone
Aircall
AM-SoFT IT-Systeme
Archikart Software
AVM
City & Bits
Condat
Deutsche Telekom
DNS:NET
eBay
eMessage.de
E-Plus Gruppe
Fujitsu Technology Solutions
Hasso Plattner Ventures
IBM
]init[
Motorola
Netfox
Oracle
O2
PSI
Rohde & Schwarz
SAG
SAP
Siemens
SNT
SSG Lange & Partner
Telegab
Teles
T-Systems
Viafon
Vodafone
VoxGen
WorkXL
Zertificon Solutions
Research and Development
Highly-specialized high-tech research institutes,
such as the Fraunhofer Institute HHI, FOKUS, FIRST
and the Telekom Innovation Laboratories, stand
for innovative and cutting-edge research in the
region. In 2011, the SAP Innovation Center was
opened in Potsdam as was the Google-backed
»Alexander von Humboldt Institute for Internet
and Society« (see Science | Innovation, p. 30).
27
The Hasso Plattner Institute, Potsdam
Research
eGovernment Zentrum
Electronic Business Forum
Ferdinand Braun Institute for
High Frequency Technology
Berlin (FBH)
Fraunhofer Heinrich Hertz
Institute for Telecommunications (HHI)
Institute for Innovative
Microelectronics (IHP)
Hasso Plattner Institute for
Software Systems Engineering
Telekom Innovation
Laboratories
Fraunhofer Institute ICT Group:
FIRST
FOKUS
SIT
ISST
IZM
WLAN-Hotspots
hotspot.portal.de
hotspot-locations.de
E-Security
Bone Labs
e.siqia
Fraunhofer E-Security Allianz
28
The 1st National IT Summit under the of patronage of German Chancellor
Angela Merkel at the Hasso Plattner Institute in Potsdam
E-Government
As a result of the many federal, state and municipal
authorities in Berlin and Brandenburg, the region
has become a pioneer in E-Government. A major
part of total public-sector expenditures is man
aged from here. Microsoft Germany moved its
Public Services department to Berlin; IBM has an
E-Government Center here; SAP moved to Berlin’s
Mitte district in 2004; and Google opened its capital city office here in 2008. A number of small and
Ulrich Otto | Chairman | NETFOX AG |
middle-size companies, such as EITCO, ]init[ and
www.netfox.de | www.we-make-it.de
infopark provide solutions for the region and
b eyond. The Project Future Initiative uses its
E-Government initiative to bring together devel
opers, service providers and users with the goal of
creating solutions for improved collaboration be
tween business, administrators and the public.
The Fraunhofer E-Government Center combines
Mobility and Communication
The Berlin-Brandenburg region is an important the industry expertise of eight institutes and runs
test market for major mobile phone suppliers. This a test lab for development and presentation.
is where the first UMTS networks went »on air«. Representatives from the fields of research, admin
In 2010, Deutsche Telekom began operating its istration and business meet here and cooperate
first LTE transmitter mast, thus laying the ground- directly on the development of pioneering E-Gov
work for the 4th generation of broadband internet. ernment solutions. The Institute of Electronic BusiThe region has an ever-expanding state-of-the-art ness at the Berlin University of the Arts (UdK) offers
communications infrastructure and an excellent a study programme in E-Government that is
and highly innovative research landscape. At the unique in Europe. The Amt24 network plans to
Mobile Communications Institute of the Fraun make the capital region a leading E-Government
hofer’s Heinrich Hertz Institute for Telecommuni- center in Europe as well as to offer a catalogue of
cations (HHI), mobile transmission technology is E-Government solutions for the entire field.
being developed together with China. The region
is also home to Teles WBI, one of the largest
suppliers of satellite-based broadband internet
access services and infrastructure systems for telecommunications networks. Another regional focus is VoIP (Voiceover IP). Companies like AVP,
Deutsche Telekom and the creators of Asterisk®
Open Source develop and produce their products
in the region.
»New Internet services, most of
which are shaped by the communi
cation habits and information
patterns of the younger generation,
are the engine behind the development of even more efficient network
infrastructures and software. In particular, above-average increases in the use of mobile
applications provide long-term growth opportunities to regional companies offering innovative and
secure IT solutions.«
Centre for Photonics and Optical Technologies (also called the »Amoeba«), Berlin-Adlershof
Security with IT
E-Security is very important to the capital region.
Prominent international companies and research
institutes, such as Zertificon Solutions and Fraunhofer E-Security Allianz, are located in the BerlinBrandenburg region. Security and IT/IT Security is
one of the key fields of activity in the ICT, Media
and Creative Industries in Berlin-Brandenburg. The
tech-support programs initiated by Berlin and
Brandenburg therefore favor IT security solutions,
i.e. those designed to protect people, buildings,
public events and documents. Cooperative networks, such as »SeSamBB – Security and Safety
Made in Berlin-Brandenburg« bring together
a number of firms that do business in applications
for the ePass, for IT security in municipalities, for
secure and business-oriented use of all building
guidance systems and for security in open spaces.
A number of companies and institutions work at
the intersection of IT, geoinformation, optics and
sensor technology to develop security applications, such as flood protection (e.g. DHI-WASY,
Infoterra and RapidEye), early fire warning systems
(IQ Wireless and Pronet), document and product
protection (Bundesdruckerei, Fraunhofer IAP and
dpm identsysteme) and security telematics (IABG,
Derdack, e*Message and lesswire).
»The locations in Berlin and Potsdam
offer excellent conditions for our
work as the global leader in company
software. Oracle employees
appreciate the proximity to the Berlin
metropolis and the high quality of
life in the Brandenburg region.«
IT Profits 2011, Cloud Award nominee presentation
»The decision to set up our „Fujitsu
for you“ telesales center in Berlin was
undoubtedly the right one to make.
Berlin is a very charismatic city with
excellent universities that continues to
attract highly qualified people.«
Rolf Schwirz | CEO | Fujitsu Technology Solutions |
www.fujitsu.com
E-Business-Region
Prominent and leading Internet portals and
E-Business companies, such as Zalando, PayPal,
Groupon, the Scout Group, reBuy and eBay are
located in Berlin and Brandenburg. They profit
from the region’s efficient telecommunications
infrastructure and excellent educational programmes as well as from the large pool of well-edu
cated young professionals. With its many small
and medium-size businesses and thriving start-up
community, Berlin-Brandenburg leads the industry
in the fields of E-Commerce and E-Logistics. Companies such as T-Systems and Condat develop and
implement asset management systems, mobile
applications, E-Business solutions and E-Learning
platforms. Nokia Services supplies Nokia smartphones with its »Smart2go« navigation software,
which provides users with maps to help them find
their bearings in cities across the world. zanox.de
offers international eCommerce and online marketing services and boasts cooperation agreements with a million foreign distributors in 30
countries.
Associations | Networks |
Initiatives
Amt24
BCIX
BITKOM
BVDW
Deutscher Kabelverband
Innovationswerkstatt
für die IT- und Medien-Branche
Brandenburg
Innovation Centre Berlin (IZBM)
Projekt Zukunft
Netzwerk neue Medien
SeSamBB
SIBB
TSB Technology Foundation
Berlin
Technology Foundation
Brandenburg
TelematicsPRO
TimeKontor AG
VATM
VPRT
Events | Awards
DMMA OnlineStar
Fachmesse IT Profits
German Multimedia
Congress (DMMK)
IFA
LinuxTag
medienwoche@IFA
Potsdam Multimedia
Conference
Useful Links
amt24.de
b2bbb.de
bund.de
wegweiser.de
berlinews.de
sesamBB.de
tk-atlas-berlin.de
VoIPmagazin.de
Jürgen Kunz | Managing Director |
ORACLE Deutschland GmbH |
www.oracle.com
29
Science | Innovation
Highest concentration of research institutes in Germany
Historical and innovative science location
Seven universities, 21 technical universities, roughly 250 research
institutes, 42 tech parks and founder’s centres
Intensive networking among companies and research institutes
Numerous awards and prizes, including the Berlin Science Award
and the Berlin- Brandenburg Innovation Award, support innovative
projects and ideas
SAP Innovation Center, Potsdam
Science | Innovation
Institutions
Berlin Partner
Berlin Senate Department for
Economics, Technology and
Research
Education, Youth and Science
Brandenburg Ministry of
Economics and European Affairs
Brandenburg Ministry of Science,
Research and Culture
Capital Region
Innovation Monitor BerlinBrandenburg
Medienboard Berlin-
Brandenburg
Technologiestiftung Berlin
TSB Innovation Agency Berlin
(TSB)
Networks
Sesam BB
Portals
www.berlin-sciences.com
www.innomonitor.de
www.pearlsofscience.de
www.innovatives-brandenburg.de
Events | Awards
Academy Awards of the
Berlin-Brandenburg Academy of
Sciences and Humanities
Berlin Science Award
Berlin Brandenburg Innovation
Award
German Future Prize
Long Night of the Sciences
Highest R&D Concentration in Germany
The capital region’s sheer density of research institutes is unique in Germany: seven universities,
21 technical universities, over 100 non-university
research facilities, roughly 250 research institutes
and 42 tech centers offer a wide range of innova
tion potential, including such renowned institutes
as the Helmholtz Association of National Research
Centres, the Gottfried Wilhelm Leibniz Association,
the Fraunhofer Society and the Max Planck Society.
The capital region’s Innovation Strategy (innoBB)
consolidates its innovation policies so as to secure
and expand the region’s leading position in the
German and European R&D scene.
30
Prof. Dr.-Ing. Hans-Joachim Grallert |
Executive Director | Fraunhofer Institute for
Telecommunications | Heinrich Hertz Institute |
www.hhi.fraunhofer.de
Deutsche Telekom, Fraunhofer, Google, SAP
SAP founded an internationally unique inno
First-class research institutes such as the Ferdinand vation center in Potsdam, and the »Alexander von
Braun Institute for High Frequency Technology Humboldt Institute for Internet and Society« was
(FBH), the Heinrich Hertz Institute for Telecommu- opened in Berlin with support from Google. The
nications (HHI) and the IHP – Innovations for High International Media Convention, which takes place
Performance Microelectronics in Frankfurt (Oder) during the annual medienwoche@IFA, puts the
support the work of regional companies. Deutsche focus on science, research and innovation in its
Telekom has consolidated its top research at its new »Science Meets Content« section.
Telekom Innovation Laboratories in the capital
region. The Fraunhofer IuK Group is the largest Future Prizes and Interdisciplinary Networking
European association for practical research in The capital region showcases innovative projects
information and communication sciences. In 2011, and ideas with the Berlin Science Award, the
Berlin-Brandenburg Innovation Award and the
Future Awards. The many networks and institutions
active on a cross-sector level are one of the
»Berlin-Brandenburg’s many research
region’s biggest strengths. The TSB and ZAB
institutes and universities hold
tremendous innovation potential. At
support SMEs in the use of innovative technolothe SAP Innovation Center, we want to
gies and offer advisory services on financing
make use of this potential and work
opportunities. The Enterprise Europe Network
together with scientists, students and
provides information on EU innovation-oriented
partners to develop innovative and
developments, initiatives and programmes and
application-orientated solutions.«
assists in finding business and tech partners.
Cafer Tosun | Managing Director |
SAP Innovation Center | www.sap.com
»We successfully develop
cutting-edge information and media
technologies at our location in
Berlin. Our excellent cooperation
with regional clients and partner
institutions, for example with
Medienboard Berlin-Brandenburg,
plays an important role in our work.«
Start-ups | Founders‘ Scene
Germany’s highest start-up rate: 2.67 percent and 80,000 new
businesses registered per year
Home of successful start-ups, including 6Wunderkinder, Amen, Gidsy,
SoundCloud, wahwah.fm and Wooga
Attractive start-up-incubator for investors, international Business
Angels and VCs, including Ashton Kutcher, Earlybird, Rocket Internet,
Springstar and Team Europe
Meeting Point of the entrepreneurial scene with events such as the
re:publica, NEXT, medienwoche@IFA, deGut, etc.
Attractive financing and funding instruments
App from the online opinion platform Amen
Start-ups | Founders’ Scene
Hot Spot for Founders
»In recent years, Berlin has emerged
The capital region is on its way to becoming
as the place to be for IT start-ups.
Europe’s new start-up metropolis. Berlin draws
The opportunities here are very
unique. The city boasts many
young companies and entrepreneurs from all over
creative people and a pulsating
Europe – this fact is confirmed by the highest startcultural life, and every part of it is
up rate in Germany. The region is an ideal location,
constantly reinventing itself. «
especially for internet companies. It is home to
Christian
Reber
| Co-Founder and CEO |
established names, such as Dawanda, Zalando,
6Wunderkinder GmbH | www.6wunderkinder.com
the Scout-Group and eBay, but also to promising
young companies in the fields of E-Commerce,
IT-Services and digital media, including Amen,
6Wunderkinder, Gidsy, wahwah.fm, 12designer
and SoundCloud. Since its founding in 2009, Wooga Attractive Start-Up Scene for Investors
has emerged as the largest social game developer The capital region is considered one of the most
in Europe. Platforms such as Gruenderszene.de, attractive start-up centers in the world and thus
Deutsche-startups.de and Berlinstartup.de pro increasingly interesting for international investors.
vide an overview of the scene. In addition to uni- Incubators and investors, such as Springstar, Team
versities and technical colleges, there are also a Europe, Rebate Networks, Earlybird and Rocket
number of innovation, technology and founders’ Internet, help young companies put their ideas
centers that create the entrepreneurial-friendly into practice. FoundersLink brings exciting ideas
setting that young companies need to turn together with the right investors.
research findings into market-ready products.
InnoKolleg is one of the most compact networks International Gathering Point and Matchmaking
of the region’s innovations centres.
The largest gathering of Europe’s digital community takes place in Berlin at the BerlinWebWeek,
which unites the re:publica and NEXT under one
roof. The who’s who of the start-up scene also
»Berlin will continue to generate a
meets at the annual medienwoche@IFA in Berlin.
number of large-scale companies!
The renowned Berlin-Brandenburg Innovation
Entrepreneurs have everything they
need here: a high quality of living at a
Award supports start-ups in the region, and the
low cost, an inspiring founders’ scene,
Business Angels Club Berlin-Brandenburg hands
attractive locations, highly motivated
out its BACB Entrepreneur Award each year. A
employees from all over the world,
number of events, such as the Investors Dinner,
excellent services, countless support measures such
the
Venture Lounge, Echtzeit Berlin, Silicon Allee
as media.net:Catapult, and a constant stream of
investors.«
Meetup, Spätschicht-Event, Ideacamp and deGut
link the industry and promote exchange. For curOliver Beste | Partner | FoundersLink GmbH |
www.FoundersLink.com
rent events, visit BerlinWebWeek.de and the
homepage of the Entrepreneur Club Berlin, which
also organizes a start-up camp.
Start-Ups
Amen
6Wunderkinder
12designer
45info
Aupeo
Babbel.com
Bailamo
Barcoo
BestFewo.de
Bettermarks
Brands4friends
CastaClip
Dailydeal
Flightright.de
Gidsy
Groupon
Komoot
Lieferheld
Madvertise
mediaexist
pixray
plista
Readmill
UPcload
ResearchGate
Smava
Sofatutor
SoundCloud
SponsorPay
Tape.tv
Tweek
Txtr
wahwah.fm
Wooga
Zalando
Investors | Incubators
Business Angel Club BB
Earlybird Capital
Entrepreneur Club Berlin
Founders Link
HackFwd Berlin
Rebate Networks
Rocket Internet
Springstar
Team Europe
Funding | Financing
Berliner Innovations- und
Gründerzentrum (BIG)
BFB Frühphasenfonds
Brandenburg GmbH
EXIST
Federal Ministry of Economics
IBB Beteiligungsgesellschaft
InnoKolleg
Profund (FU Berlin)
31
The Konrad Wolf Academy of Film and Television (HFF), Potsdam-Babelsberg
Campus of the Technical University of Berlin (TU)
Universities | Colleges
Beuth University of Applied
Sciences
Europe University Viadrina
Potsdam University of Applied
Sciences (FH Potsdam)
Ernst Busch School of Dramatic
Arts Berlin (HfS)
Filmhaus Babelsberg
Free University Berlin (FU)
Hanns Eisler Academy of Music
(HfM)
HTW University of Applied
Sciences
HPI School of Design Thinking
Humboldt-University Berlin
(HU)
Konrad Wolf Academy of Film
and Television (HFF)
Lausitz Technical University
Media Design Hochschule für
Design und Informatik
Steinbeis University Berlin
TFH University of Applied
Sciences Wildau
Technical University Berlin (TU)
Technical University Cottbus
University of the Arts (UdK)
University of Potsdam
UMC – University of
Management and
Communications Potsdam
Weißensee School of the Arts
Berlin
Film | Television
Akademie der Medien Berlin
Arts and Stage Academy
btk berliner technische
kunsthochschule
Deutsche Film- und
Fernsehakademie Berlin
die medienakademie
Entertainment Master Class
Institute for Acting, Film and TV
Professions (iSSF)
Kaskeline Film Academy
Screenplay Master School
SchulFunck
32
Talent Capital
With roughly 20 public universities and universitylevel colleges and more than 20 private colleges
and 90 research institutes, Berlin-Brandenburg
offers a unique landscape for science and research.
The region currently has about 185,500 registered
students. Each year, approximately 1,500 students
graduate from the Konrad Wolf Academy of Film
and Television (HFF), the German Film and Tele
vision Academy (dffb), the Hanns Eisler Academy
of Music (HfM) and the Berlin University of the Arts
(UdK). With more than 20,000 students registered
in film, media and communications, Berlin-Brandenburg is known as a major creative talent pool
and offers companies a unique spectrum of young
talent in the creative industries. Over 70 additional
private educational institutions offer programs
designed to qualify students for careers in the
media and communications industries. The region
also offers individuals a total of 380 professional
training opportunities.
»Babelsberg represents a century
of film production in a creative
environment. With its children’s film
university, film museum and tradition
of academic instruction in filmmaking
stretching back almost 60 years, the
HFF is an engine of growth in this
unique media location.«
Prof. Dr. sc. Dieter Wiedemann | President |
»Konrad Wolf« Academy of Film and Television |
www.hff-potsdam.de
»Nobody refers to Berlin as an
»up-and-coming« city anymore –
Berlin has already arrived. The city’s
unique mixture of creativity, artistic
and technical know-how and
entrepreneurial spirit attracts people
from each and every continent.«
Thomas Dlugaiczyk | Managing Director |
Games Academy GmbH |
www.games-academy.de
A New Generation of Leaders in Film and
Television
The Konrad Wolf Academy of Film and Television
(HFF) is one of Europe’s largest film schools and
gives students hands-on training with the help of
its proximity to Babelsberg film studios and a
diverse array of collaborative agreements with
private industry. The HFF offers all major study
programs, including directing, producing, drama
turgy, acting and animation. At Babelsberg,
students from 15 regional universities and academies produce the programme for the campus TV
project XEN.ON° broadcast on rbb. The renowned
German Film and Television Academy (dffb) has
produced some of Germany’s most prominent
international filmmakers, including Wolfgang
Petersen and Wolfgang Becker. Today, the dffb’s
teaching staff includes personalities such as cinematographer Michael Ballhaus and director Mike
Leigh. Potsdam rolls out the red carpet for a new
generation of international film talent each year at
the »sehsüchte« International Student Film Festival. »Insight Out« is the annual digital cinema and
HDTV symposium that takes place at the HFF’s
Digital Media Institute with film and TV producers
from all over Europe. The Berlin-based Media
design Hochschule für Design und Informatik
offers study programs covering digital film
One of the most attractive locations for education and training
in Germany
Over 70 media and communications programs with over
20,000 students
Numerous institutes with top training opportunities for the next
generation of global industry leaders
Students at the HFF in Potsdam
Konrad Wolf Academy of Film and Television (HFF),
Berlin Film School, German Film and TV Academy (dffb), University of
the Arts (UdK), HPI Design School and Games Academy
Unique training programs for TV producers, TV authors and TV design
Special training programs for professions in the games industry
International students festivals: sehsüchte and Insight Out
UFA Lab: Content lab in the field of new media
esign, animation/ VFX, game, media and fashion
d
»The HPI School of Design Thinking
design and media and communication managehelps to advance innovation in the
ment programmes. Each year, films made by HFF
field of IT and also acts as an engine
for the creative industries in the
and dffb students receive numerous awards, inclucapital region. «
ding the German Short Film Award and the Student
Academy Award. The international Entertainment
Prof. Ulrich Weinberg |
Head of the HPI School of Design Thinking |
Master Class (EMC) represents a globally unique
Hasso Plattner Institute
training format for the development of entertainwww.hpi.uni-potsdam.de/d-school
ment TV formats. The UFA Lab has been giving
young talent the opportunity to create content for
new media and generate market-ready products
since 2009. The Media Innovation Centre (MIZ)
offers professional training programs and opened
in Babelsberg in 2011. The Hasso Plattner Institute International Programmes
in Potsdam collaborates with Stanford University’s The region offers several continuing education
School of Engineering to offer a unique, interdis programs sponsored by the European MEDIA
ciplinary academic programme entitled »Design Program in the fields of film, television and new
media. Training initiatives include the Essential
Thinking« at the HPI School of Design.
Legal Framework, the new European TV Drama
Series Lab at the Erich Pommer Institute (EPI) and
Games and Innovative Content
Berlin-Brandenburg represents a unique array of the seminars offered by the Screenplay Master
educational opportunities for young talent in the School. The EU programme Nipkow supports
games industry, such as at the Macromedia Hoch- media professionals from other European counschule, Qantum College/SAE Institute, L4 Institute tries in the form of scholarships for continuing
for Digital Communication, Mediadesign Hoch- education and internships in Berlin.
schule MD.H and the School for Games founded in
2011. Almost all institutions have expanded their Advertising, Communications and Design
curriculum to include study programmes and re- Berlin’s UdK offers programmes ranging from
search activities covering computer games. The business communication and producing/media
HFF offers a degree in 3D graphic design, and the marketing to experimental media design and
Fachhochschule Potsdam teaches game design as visual communication. Berlin’s HTW University of
part of its interface design program. The Games Applied Sciences also offers programmes in comAcademy teaches game design, level design and munication design and business communication.
game art and animation. The HTW Gameslab has The Weißensee School of the Arts has communications, fashion and production design programs.
its own motion capture studio.
The Berlin Design Academy offers unique programs, as well.
New Media| Games
DIGAREC Center for Computer
Game Research
DEKRA Media Academy
Games Academy
HTW Berlin Games Lab
Institute for Electronic Business
L4 – Institute for Digital
Communication
Macromedia University for
Media and Communication
Mediadesign University of
Applied Sciences
Qantum College/SAE-Institute
SiliconStudio/Berlin am itw
UFA Lab
Journalism
Axel Springer Academy
Berlin School of Journalism
German Press Academy (depak)
Freie Journalistenschule
Electronic Media School
Babelsberg
Protestant School of Journalism
KLARA School of Journalism
Advertising | Design
BEST-Sabel Education Centre
btk berlin technical university
for design
Design Academy Berlin
German Institute for Public
Affairs
ESMOD International
Fashion School
Institute for Informatics and
Graphic Design (figd)
Institute for Social and Business
Communication (GWK) at the
University of the Arts (UdK)
Lette Foundation
PR Kolleg Berlin
33
Graduates of the Media Design Hochschule, Berlin
Students at the HPI School of Design Thinking, Potsdam
Students at the Games Academy, Berlin
Cimdata.de –
Medienakademie Berlin
Competence Center für
Digitale Medien
eLearning-design
Fachinstitut für Informatik und
Grafikdesign
Hasso-Plattner-Institut für
Softwaresystemtechnik
indisoft-upgrade
Institute of Electronic Business
Kompetenzzentrum
Mikroelektronik Frankfurt/Oder
TEIA AG – Internet Akademie
Zentrum für
Mikrosystemtechnik
Berlin/MANO
gramme »Leadership in Digital Communication«
in close cooperation with the Institute of Electronic
Business (IEB). Program modules are carried
out at the UdK and at St. Gallen University in
Switzerland.
Young Talent | Business
Leadership
Berlin School of Creative
Leadership
Business School Potsdam
Europäische Medien- und
Business-Akademie
Europäische Wirtschaftshochschule
ESCP Europe
European School of
Management and Technology
(ESMT)
Hertie School of Governance
Multimedia »Hochschulservice«
Berlin
Berlin MHSG
SRH Hochschule
Stanford an der FU Berlin
Steinbeis-Hochschule Berlin
Internships
join media
Nipkow Programm
Useful Links
berlin-sciences.com
designerdock.de
Weiterbildungsdatenbank
Berlin wdb.de
34
»The Erich Pommer Institute
accompanies the process of media
convergence by carrying out research,
consultation and advanced training.
The close links between the film and
TV industry and the games industry,
telecommunications and IT industry is
on full display in Berlin-Brandenburg.«
International Business Leaders
Tomorrow’s international business leaders are
Prof. Dr. Lothar Mikos | Managing Director |
trained at the Berlin campuses of the European
Erich Pommer Institute for Media Law |
School of Management and Technology (ESMT),
Media Management and Media Research |
www.epi-medieninstitut.de
the ESCP-EAP European Business School, the SRH
School Berlin, the Business School Potsdam, the
European University Viadrina Frankfurt (Oder) and
at satellites of Stanford and Harvard universities.
At the private Berlin School of Creative Leadership,
young executives in the creative industries take
part in a globally unique study program. The mulYoung Journalists from the Capital City
Also young journalists profit from this strategic timedia »Hochschulservice« Berlin (MHSG) supposition. The Axel Springer Academy, the Protes- ports the region’s many universities with materials,
tant School of Journalism, the Berlin School of multimedia study programs and operational assisJournalism, the KLARA School of Journalism and tance. With its Media MBA, the Steinbeis-SMI cre
the Electronic Media School all offer a wide range ated a study program for international media
of outstanding study and training programs. management that combines ambitious teaching
Beyond its programs in communication sciences, with knowledge transfer. It is the top media train
Berlin’s Free University (FU) also has a journalism ing programme of its kind in Europe. Over 150
department. In addition, the region is home to European media companies have enrolled their
numerous private institutions offering various best people in the Media MBA.
educational and training courses in journalism.
Internships
A wide range of offers make it easier to turn theory
IT and Communications
The region also has much to offer in the field of IT to practice. In the »join media« project initiated by
and communications. The renowned Hasso Plattner media.net berlinbrandenburg and media.connect
Institute (HPI) educates tomorrow’s software engi- brandenburg, ambitious students are given insights
neers. The largest share of computer science stu- into the capital region’s most famous media and IT
dents at Brandenburg universities is found at the companies. Companies have quick and easy access
Technical University Cottbus. The MANO Micro to a pool of potential interns.
systems Engineering Network also produces highly-qualified experts in microsystems technology.
Members of the network include the Technical
University Berlin (TU) and the Fachhochschule
Brandenburg. The UdK created the master’s pro-
Financing | Funding
Berlin’s »Rotes Rathaus« City Hall Building
The fx.Center in Potsdam, home of Medienboard Berlin-Brandenburg
Financing | Funding
Film, Television and Digital Content
Berlin-Brandenburg supports the local film and
television industry with sureties and guarantees
designed to foster profit-oriented projects. The
State Investment Banks of Brandenburg (ILB) and
Berlin (IBB) support production companies with
film financing portfolios and offer common inter
im financing program for TV and film co-productions. With an annual budget of approximately
€ 29 million, Medienboard Berlin-Brandenburg
provides funding for film and business-location projects as well as for the development of digital content in the fields of games, Web and mobile.
As the regional information office of the EU’s
MEDIA Programme, MEDIA Antenne Berlin-
Brandenburg provides advice and support for applications to Brussels. The German Federal Film
Fund (DFFF) subsidizes producers with up to 20
percent of the German production costs. Addition
ally, loans of up to € 3 million can be applied for at
Germany’s government owned KfW Banking Group.
»The creative industries are of key
importance to Berlin, where you
can find ideal basic conditions for
further growth. As the state’s subsidy
bank, we offer the financing and
advice needed for such growth.
This can come in the form of equity
capital from the »VC Fonds Kreativwirtschaft« or
loans to finance growth. And those looking for
well-informed business advice can find qualified
partners to speak with at the Creative Coaching
Center!«
Ulrich Kissing |
Chairman of the Board of Management |
Investitionsbank Berlin (IBB) |
www.ibb.de
»The Brandenburg State Investment
Bank (ILB) has been fostering the
potential of Berlin-Brandenburg’s
media industry together with
Medienboard for the past 15 years.
Our offers range from interim
financing for film productions to the
allocation of risk capital for new m
edia/digital media.«
Klaus-Dieter Licht | Board Chairman |
Brandenburg State Investment Bank (ILB) |
www.ilb.de
Attractive Funding Opportunities
Berlin and Brandenburg support media and ICT
companies by means of targeted funding and
effective regional technological and economic
policies. Companies receive the highest funding
possible for investments and R&D projects. The region also profits from the funding programmes of
Germany’s federal ministries. Investments in new
assets are subsidised by up to 50 percent in Brandenburg and up to 35 percent in Berlin. Alternatively, companies can also receive wage subsidies.
A series of further funding programs are provided
for the foundation of new and innovative companies and to strengthen existing ones. The IBB has
expanded its portfolio to include two venture
capital funds, namely the € 30 million »Creative
Industries VC Fund« – the first of its kind in
Germany – and the € 52 million »Technology VC
Fund«. Initiatives such as »Projekt Zukunft« and the
Berlin and Brandenburg Innovation Fund strengthen R&D projects in the media, creative and IT
fields. In Brandenburg, the BFB BeteiligungsFonds
Brandenburg GmbH and the BFB Frühphasenfonds Brandenburg GmbH also invest in tech-
oriented SMEs in the early and growth phase. The
states of Berlin and Brandenburg also provide
attractive loans.
Film | Television |
Digital Content
Brandenburg Investment
Bank (ILB)
Berlin Investment Bank (IBB)
Federal Film Fund (FFA)
German Federal
Film Board (DFFF)
MEDIA Antenne
Attractive Funding
Opportunities
Berlin Partner
Bank (ILB)
Brandenburg State Ministry of
Projekt Zukunft (Project Future)
Financing
BBB Bürgschaftsbank zu
Berlin-Brandenburg
Banken
Kapitalgesellschaften
KfW Bankengruppe
Useful Links
bbfc.de
berlinpartner.de
ibb.de
ilb.de
medienboard.de
zab-brandenburg.de
35
The new Berlin Brandenburg Airport: Europe’s most modern air traffic hub
Investing in Berlin und Brandenburg
The Region on the Internet
berlin.de
berlin-partner.de
brandenburg.de
brandenburg-invest.com
capital-region.de
cottbus.de
frankfurt-oder.de
potsdam.de
wirtschaft.brandenburg.de
zab-brandenburg.de
Capital City and Decision-Making Centre
Berlin-Brandenburg is Germany’s top decisionmaking region and offers investors ideal conditions for production, distribution and R&D. Various
ministries, project managers, investment banks
and all major IT and media associations are located
here. In addition to the German parliament, the
federal government and 156 diplomatic offices,
the capital is also home to more than 200 top-level
national and international business and science
associations. Several industry initiatives and more
than 400 annual trade fairs and congresses foster
strong personal contacts. They also make it easier
to enter the business community and secure new
markets.
International Flair and East-West Expertise
Once a symbol of Cold War division, Berlin now lies
in the heart of Europe. On an east-west axis, the
capital region lies between Paris and Moscow, and
on a north-south axis between Stockholm and
Rome. Roughly one-third of the world’s 50 largest
companies, including Sony, Siemens, IBM, eBay,
Universal Music Germany, Vodafone and Viacom
Germany, operate in Berlin-Brandenburg and take
advantage of the pivotal East-West hub. These
major corporations benefit from the expertise,
experience and language skills available in the
region and from the over 200 institutions active in
the promotion of East-West cooperation. People
from 190 different nations call Berlin-Brandenburg
home and enrich the region’s creative and inspir
ing landscape.
36
State-of-the-Art Infrastructure
Trans-European transport routes intersect in BerlinBrandenburg. Germany’s capital region has excellent connections to national and international
traffic routes as a result of its highly modern network of highways and water routes, its dense railway system, its Central Train Station and its new
airport (BER) close to downtown Berlin. Starting in
2012, the high-tech Berlin Brandenburg Airport
will replace both Tegel and Schönefeld inter
national airports and offer even better connections and flights to destinations worldwide. The
new airport will also have direct access to the Highways and its own train station directly under the
terminal.
Low-Priced Real Estate in All Areas
Berlin offers companies a wide variety of inexpensive urban office space and commercial real estate
ranging from high-tech offices to large-scale
industrial parks. Such well-equipped office and
industrial space is available at short notice both in
the inner city as well as in the suburban districts at
prices considerably lower than in other German
and international cities. The State of Brandenburg
hosts more than 700 commercial, industrial and
office locations at attractive rental and purchase
prices. Development land in Brandenburg costs an
average of 45 percent less than in western German
states.
Culture and Diversity
Berlin-Brandenburg is one of the most exciting
cultural regions in Europe. More than 1,400 events
take place here every day. About 375 museums,
200 theatres, 11 symphony orchestras, a thriving
music and progressive arts scene and roughly 200
cinemas with more than 400 screens also represent
an important economic factor. There are more
than 500 palaces and parks in Berlin and Brandenburg, including Sanssouci Palace in Potsdam,
Brandenburg’s state capital. More than 25,000
people from all over the world work in Berlin’s
2,300 cultural venues alone.
Superior cost-benefit ratio when compared with other major
economic centres: favorable costs for commercial property, land and
residential real estate and living
Low commercial taxation rates
Flexible working hours and an excellent cost-benefit ratio
Highly qualified and flexible workforce
Excellent IT and telecommunications infrastructure
One of the most exciting cultural regions in Europe
Almost 200,000 students at universities in Berlin and Brandenburg
The Brandenburg Gate in Berlin
A Great Place to Live
Berliners and Brandenburgers live in one of
Europe’s largest capital regions. One quarter of
Berlin’s territory is made up of water, forests and
green spaces. From freshly restored downtown
neighbourhoods to waterside villas, the region’s
housing market is characterized by attractive residential areas and affordable prices. The region has
many recreational and sports facilities ranging
from golf and water sports to rollerblading.
Berlin is surrounded by the sweeping landscape of
Brandenburg, which has 3,000 lakes, 30,000 kilometers of rivers and waterways as well as 15
biosphere reserves and nature parks.
Attractive Funding Programmes
Berlin-Brandenburg has the best funding opportunities of any metropolitan region in Europe. For
example, companies receive maximum subsidies
for investments and R&D projects. Many programs
are specifically aimed at entrepreneurs and at
strengthening the innovative capacity of existing
companies, in particular in the ICT industry.
Knowledge and Creativity
Berlin-Brandenburg’s cultural, science and research
environment is unique in Europe. Over 20 universities and colleges, numerous private university-
level schools, 250 research institutes and 42 tech
centres offer great opportunities for strategic
cooperation. The region is home to leading institutes such as the Helmholtz Society of German
Research Centres, the Gottfried Wilhelm Leibniz
Society, the Fraunhofer Society and the Max Planck
Society. Berlin-Brandenburg also has a very long
history of outstanding scientific research: 29 Nobel
Prize winners were members of Berlin universities.
Potsdam has the highest science concentration of
any city in Germany. 50,000 scientists currently
work in Berlin and Brandenburg, which means
that 10-15 percent of Germany’s scientists are
Melanie Bähr
Dr. Steffen
Kammradt
»Germany’s capital region provides
innovative and creative companies
with outstanding development
opportunities. Here you’ll find an
efficient and attractive cluster of
ICT, media and creative industries.
Berlin Partner and the ZukunftsAgentur Brandenburg (Brandenburg Economic Development
Board) are the ideal partners for
new investors, existing companies
and entrepreneurs in the region.«
Melanie Bähr | Managing Director |
Berlin Partner GmbH |
Dr. Steffen Kammradt |
Management Board Spokesperson |
ZukunftsAgentur Brandenburg
(Economic Development Board) |
a ctive in the region. These qualities help to attract
a steady flow of highly qualified professionals
and executives but also young creatives. BerlinBrandenburg sets trends, and this is where new
business ideas, services and products are put into
practice. The region also trains the leaders of
tomorrow in the fields of ICT, telecommunications,
film, TV, games, Web 2.0, radio, publishing, advertising and design.
Support/Funding
Berlin Partner
Bank (ILB)
MEDIA Antenne
Projekt Zukunft
Research
Alexander von Humboldt
Institute for Internet and
Society
Branchentransferstelle Bikum
eGovernment Zentrum
Electronic Business Forum
Ferdinand Braun Institute for
High Frequency Technology
Berlin (FBH)
Fraunhofer Heinrich Hertz
Institute for
Telecommunications (HHI)
Fraunhofer Institute for Open
Communication Systems
(FOCUS)
Hasso Plattner Institute for
Software Systems Engineering
Institute for Innovative
Microelectronics (IHP)
SAP Innovation Center
37
Business Locations (Selection)
FOCUS Teleport
The FOCUS Teleport office park is located
directly on the Spree River in Berlin’s
Tiergarten district. The total surface
amounts to 50,000m² with spaces ranging
from 300 m² to 10,000 m² and over 800
parking slots. Current tenants include
prominent companies from the fields of
research, development and IT, such as
DaimlerChrysler, AVM and Condat AG.
www.focus-teleport.de
Potsdamer Platz
Developed by investors such as DaimlerChrysler, Sony, ABB/Terreno/Roland Ernst,
Bewag, Delbrück and Deutsche Bahn, this
new urban district at Potsdamer Platz is located close to several world-renowned cultural
institutions, e.g. the New State Library, the
National Gallery, the Philharmonic, the Chancellery, the German Bundestag, federal state
representative offices and many embassies.
www.potsdamer-platz.net
Oberbaum-City
A district for both new and established
companies representing a variety of
service industries has emerged on this
huge 46,000 m² site at the Spree River.
The European headquarters of the
American fibre-optic manufacturer
Corning Cable Systems are located here,
as is a BASF European shared services
centre.
www.oberbaumcity.de
Berlin
Berlin-Adlershof
The diversity and ideal mix of companies
at Germany’s most important tech centre,
which also happens to be Berlin’s most
diverse science and media site, helps to
generate successful and efficient productions. Studio Berlin-Adlershof offers an
excellent technical infrastructure with eight
state-of-the-art studios and extensive film
production services.
adlershof.de | studio-berlin.de
Brandenburg
EUROPARC covers over 45 hectares and
is located in a park area near the A115
autobahn between Berlin and Potsdam.
At the moment, 65 companies are active
here with more than 2,500 employees.
Commercial space with cutting-edge
facilities is available to buy or rent in all
shapes and sizes.
www.europarc.de
Potsdam Technology and
Founders’ Center
Potsdam Center for
Technology
Ba
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Europarc Dreilinden
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Guido-Seeber-Haus
Babelsberg
Three of the most interesting locations in
Potsdam feature high-tech spaces that can
be modified to meet any need. Companies
active in the fields of film, media and
communication will find ideal conditions at
MedienHaus Babelsberg and Guido Seeber
Haus Babelsberg! The Potsdam Center for
Technology, which offers office, technical
and exhibition space, is the first stop for
companies active in services and
technology. The GO:IN centre located at
Golm Science Park provides a range of
easily customised office and lab space. In
addition to affordable rental conditions,
companies here will be surrounded by a
true entrepreneurial spirit!
www.tgzp.de
Babelsberg
Media City
38
This 45-hectare complex provides fullservice facilities at the highest international standards. The most historical site in
Media City is Studio Babelsberg, whose
roughly 25,000 m² make it the largest
connected studio complex in Europe. The
production facilities of public broadcaster
rbb and many other companies and institutions are also located here.
www.studiobabelsberg.com
MIZ Babelsberg supports creative and
interdisciplinary projects that explore
and develop innovative media content
and applications relating to radio, TV, the
Internet and new technologies. They also
support projects that contribute to diversity
in radio broadcasting, strengthen private
radio and generate social added value.
www.miz-babelsberg.de
Babelsberg Media
Expertise and Innovation
Centre (MIZ)
Business Locations
mediaspree between Jannowitz Bridge
and Elsen Bridge is currently the most
dynamic economic space in the city
with residents such as Universal Music,
Viacom, Labels Berlin, maz&more and O2
World. The area features both newly built
and historical warehouse spaces from
famous architects for offices, apartments
and retail stores.
mediaspree
Excellent price-performance ratio for commercial real estate at cost
levels up to 20 percent below the national average
Attractive locations and lofts in the city, along rivers and lakes and in
the countryside of Berlin and Brandenburg
Ability to live and work in districts very close to one another
Unique working atmosphere in renovated historic buildings
Office and commercial space in all sizes, from small units to several
thousand m²
BLC: The central information portal
for the business community
Business Locations
Where Tradition Meets the Future
The capital region thrives on diversity and con
trast. Nowhere is this more apparent than at
Berlin’s new city center, Potsdamer Platz. This
highly modern urban quarter was developed on
125,000m² by famous architects such as Renzo
Piano and Helmut Jahn. The Spandauer Vorstadt, a
historic neighborhood at the heart of Berlin, has
become a fashionable meeting place for artists
and young creatives. The ambiance of the district
appeals not only to advertising, PR and multimedia agencies but also to service providers and IT
companies.
EUROPARC Dreilinden is an attractive location situated between Berlin and Potsdam and home to
Germany’s eBay headquarters. Only ten minutes
from there by car in the state capital of Potsdam is
the vast Medienstadt Babelsberg, famous for its
international film and TV productions. Across from
Babelsberg Studio are the offices of UFA Film & TV
Produktion GmbH, the production facilities of public and private German broadcasters, countless
high-tech companies and top educational facili-
The fx.Center has formed an important
part of Babelsberg Media City since 1999.
Roughly 15 media-related companies are
located here. The fx.Center features on-site
studios for film and TV production as well
as tech facilities for digital image processing and outstanding opportunities for
development and increased synergy.
www.fx-center-babelsberg.de
fx.Center Babelsberg
»As home to 140 companies,
Adlershof is Berlin’s largest media
location. This is where you’ll
find everything you need for
productions, from studios to stage
sets. This has allowed Adlershof to
secure a leading position among its
competitors.«
Walter Leibl | Managing Director |
Adlershof Projekt GmbH | www.adlershof.de
Central Contact Partners
Berlin Partner GmbH
berlin-partner.de
zab-brandenburg.de
Information
Portal of the Business Location
Center (BLC)
ties, such as the HPI and HFF. In addition to the MedienHaus and the VCC one also finds the fx.Center
and the Guido-Seeber-Haus. Plans for a significant
expansion of the Media City are in the works.
The forthcoming BBI Airport City and other business
parks with a wide range of modern and high-end
commercial space are scheduled for completion
near the new Berlin Brandenburg International
Airport, which is set to begin operating in June
2012.
»The Business-Campus Europarc
Dreilinden lies directly on the A115
highway between Berlin and Potsdam
and is already home to 80 companies
with roughly 2,500 employees.
Our location has many strategic
advantages, including excellent
accessibility, a 320 percent local trade tax multiplier
and a 030 area code. We are currently leasing at full
capacity, and we’ve got a new office building G4
scheduled for completion in fall 2012.«
Jacky Starck | Managing Director |
Europarc Dreilinden GmbH | www.europarc.de
39
Net works
30th mediengipfel (media summit) with Wolf Bauer (UFA Film & TV Produktion), Frank
Briegmann (Universal Music), Dr. Mathias Döpfner (Axel Springer), Dr. Tonio Kröger (Doyle
Dane Bernbach Group), René Obermann (Deutsche Telekom), Dr. Hajo Schumacher (Host)
Guest of the medienwoche@IFA 2011 at the ICC International Congress Center Berlin
Networks
Industry-Wide Media
Organisations
Berlin Partner
Development Department (ZAB)
Deutsches Digital Institut
IfM Institut für Medienpolitik
IHK Berlin
IHK Cottbus
IHK Ostbrandenburg
IHK Potsdam
Initiative Kultur- und
Kreativwirtschaft
Kulturprojekte Berlin
Medienboard
Technology Foundation Berlin
Transfer media GmbH
Film | TV | Radio
AG Kino
Allianz Deutscher Produzenten
Deutscher Kabelverband
Filmförderungsanstalt (FFA)
Filmverband Brandenburg
German Film Academy
Hauptverband Deutscher
Filmtheater (HDF)
Medienanstalt (mabb)
production.net
berlinbrandenburg
The Assocation of Private
Broadcasters and
Telecommunications (VPRT)
Verband Deutscher
Drehbuchautoren
Games | Web 2.0 | Mobile
Alcatel-Lucent Stiftung
Berlin 2.0
Berlin mobil
BIU
bmcoforum
Deutscher eSport Bund
Deutscher IPTV Verband
DIGAREC
G.A.M.E.
MOBKOM
open source berlin
Serious Games Berlin
Vikora
40
Institutions and Networks for Strong Ideas
Numerous institutions, initiatives, programs and
networks support the creative industries. These
organizations provide the region’s industry players with ideal conditions for implementing important projects and they also foster productive exchange among different media sectors. A number
of Berlin-Brandenburg administrative and political
offices also provide strategic development support to companies active in the regional media and
creative industries. Since its launch, the State of
Berlin’s cultural-industry initiative has generated
an entire series of projects designed to support
and interlink the region’s creative sector. Among
the most prominent examples is creative-city-berlin.de, which provides information on all cultural
and creative sectors in Berlin. In 2011, on behalf of
the Brandenburg Ministry for Economics and European Affairs, a creative coordinator at the
Brandenburg Economic Development Board (ZAB)
took up the task of better networking the state’s
various creative projects.
Medienboard Berlin-Brandenburg is the first stop
for creatives in the film and media industries in
Berlin-Brandenburg. In addition to film funding
and media business development, it also funds
and connects entrepreneurs and creatives industrywide. As the largest and most successful network
serving the region’s media industry companies,
media.net berlinbrandenburg and media.connect
brandenburg together offer a platform for diverse
synergies. The networks unite activities relating to
policy-making bodies and R&D; they convey information on companies with specialist skills; and
they cooperate with institutions and networks. In
addition, surveys and studies analyse the potential
of various sectors and perform research into the
topics and trends of tomorrow. The non-profit
transfer media GmbH strengthens the expertise of
the Potsdam- Babelsberg media location and supports companies active there.
»Berlin-Brandenburg is more
dynamic than ever. It’s exciting to be
a part of these developments and to
support regional companies with our
strong and reliable network.«
Andrea Peters | Managing Director |
media.net berlinbrandenburg |
www.medianet-bb.de
Meeting Point: Capital Region
Numerous high-ranking opportunities for exchange
and networking are provided by such events as the
Berlin International Film Festival, the medienwoche@
IFA with the Media Congress, IFA and M100 Sanssouci Colloquium, the Berlin Music Week with the
Popkomm trade fair and the Berlin Festival, the
DGT – Deutsche Gamestage with the Quo Vadis
developers conference and the »Deutscher Computerspielpreis« awarding outstanding German
games productions, the BerlinWebWeek with
re:publica and NEXT, the Berlin 2.0 network meet
ings as well as many regular professional get-
togethers organised by Medienboard. Twice a
year, Medienboard and media.net invite guests
from politics, business, media and culture to their
mediengipfel and medien.dinner for high-calibre
networking in an exclusive setting. The Medien
Dialog Berlin is a regular industry get-together
organised by Medienboard and the IHK Berlin in
cooperation with media.net.
Associations
Top networks for decision-makers from the fields of politics, business,
media and culture
Highest concentration of national media institutions in all media sectors
Home to important media associations: Alliance of German Film &
Television Producers, ADC, BITKOM, German Newspaper P
ublishers
Association, (BDZV), German Trade Association of Interactive
Entertainment Software, ADC, BITKOM, BDZV, BIU, IFPI, G.A.M.E., HDF,
Association of Film Distributors, Association of German Screenwriters,
VDZ, VPRT, ZAW
Important industry platforms and networking events: Berlinale,
medienwoche@IFA, DGT – Deutsche Gamestage, BerlinWebWeek
including re:publica and NEXT, Berlin Music Week
Ideal conditions as a result of the region’s strategic proximity to major
political and business communities
Network event at the fx.Center in Potsdam-Babelsberg
Associations
Combined Strength in the Capital Region
Berlin-Brandenburg has a vibrant and diverse
media landscape and is famous nationally and
internationally as a leading cultural and creative
metropolis. As home to Germany’s federal government, Berlin offers ideal conditions for cooperation
among associations, institutions, clubs and initiatives. This is why the most important institutions
and associations in the media, creative, IT and
communication industries have offices in the
region. These include the Association of German
Cable Operators (ANGA) and the Association of
Private Broadcasters and Telecommunications
(VPRT), which represents the interests of private
TV and radio broadcasters, as well as several companies working in the multimedia and telecommunications industries in Germany. More than
1,600 companies are represented by BITKOM, the
voice of the IT, telecommunications and new
media industries. The leading publishing industry
organizations, i.e. the German Newspaper Pub
Birgit Roth
»Berlin-Brandenburg is where the
most important political and social
debates are taking place. This fact is
exactly what prompted games-industry associations to set up a foundation
focused on interactive entertainment
in the capital region.«
Birgit Roth | Managing Director |
G.A.M.E. – Federal Association of the
Computer Games Industry |
www.game-bundesverband.de
Dr. Maximilian
Schenk
Dr. Maximilian Schenk |
Managing Director |
Federal Association of Interactive
Entertainment Software (BIU) |
www.biu-online.de
»One of the most important features
of the German production industry
is its regional diversity. Even self-
declared federalists are fascinated
by Berlin’s creative restlessness and
are drawn to its cosmopolitan flair.
The fact that the capital region offers excellent conditions for film and TV production goes without saying. It’s one of my favorite
media locations.«
Dr. Christoph E. Palmer | Chairman |
Alliance of German Film & Television Producers |
www.produzentenallianz.de
lishers Association (BDZV) and the Association of
German Newspaper Publishers (VDZ), are located
here, as is the German Journalists Association
(DJV), the German IPTV Association and the Federal Association of the Music Industry (BVMI), which
represents roughly 300 labels and music companies. The games industry also has its key contact
partners in the region, including the G.A.M.E.
Computer and Video Game Developers Association, the BIU publishers association and the brandnew “Stiftung für Interaktive Unterhaltungsmedien” (Foundation for Interactive Entertainment
Media). In addition to the large national associations, a number of regional groups are also hard at
work: 25 institutions represent industry interests
in the field of film and radio; there are 13 in the
field of games and interactive; 8 in the field of literature and publishing; 16 in music; 21 in design;
14 in advertising/PR; 15 in fashion and nine in
architecture.
Music
all2gethernow
Berlin Music Commission
Federal Association of the Music
Industry (BVMI)
IFPI
Club Commission
German Composers Association
GEMA
Label-Commission
Association of Independent
Music Companies (VUT)
Publishing | Journalism
Börsenverein des Deutschen
Buchhandels
Bundesverband deutscher
Pressesprecher
Deutscher
Fachjournalistenverband
Federation of German
Newspaper Publishers (BDZV)
Federal Press Conference
Verband Deutscher
Zeitschriftenverleger VDZ
Verein Berliner Journalisten
Verein der ausländischen Presse
in Deutschland
Advertising | Design
ADC
Association of German
Industrial Designers
Alliance of German Designers
berlindesign.net
Create Berlin
Communication Association
German Designers Association
IDZ Berlin
Marketing Club Berlin
ZAW
AKUS
Amt24
ANGA
BITKOM
BrainTrust IT
BVDW
eCOMM Berlin
interface! Berlin
SIBB
Telematics Pro
41
Contacts
Film Funding and Media Business Development
On behalf of the federal states of Berlin and Brandenburg, Medienboard Berlin-Brandenburg brings together film funding and
media business development under one convenient roof.
The Medienboard’s Media Business Development department showcases and promotes the region’s national and international
standing and image while also providing up-to-date regional information and encouraging state and industry-wide networking among
the film and media industries. It also supports film and media companies interested in setting up operations in the capital region and
funds regional media-related projects and the development of innovative audiovisual content. The Film Funding department supports
films and film-related projects in the categories of content and project development, production, sales and distribution.
Elmar Giglinger
Managing Director / Media Development
Kirsten Niehuus
Managing Director / Film Funding
Tel.: + 49 (0)331/ 743 87 15
Fax: + 49 (0)331/ 743 87 19
[email protected]
Tel.: + 49 (0)331/ 743 87 10
Fax: + 49 (0)331/ 743 87 19
[email protected]
Anastasia Ziegler
Coordinator Media Business
Development
Christian Berg
Coordinator Film Funding
Tel.: + 49 (0)331/ 743 87 80
Fax: + 49 (0)331/ 743 87 88
[email protected]
Sigrid Herrenbrück
Head of PR &
Communications
Tel.: + 49 (0)331/ 743 87 70
Fax: + 49 (0)331/ 743 87 99
s.herrenbrueck@
medienboard.de
August-Bebel-Straße 26 – 53
14482 Potsdam-Babelsberg
www.medienboard.de
Tel.: + 49 (0)331/ 743 87 23
Fax: + 49 (0)331/ 743 87 99
[email protected]
Christiane Raab
Head of Film Commission
Susanne Schmitt
Head of MEDIA Antenne
Tel.: + 49 (0)331/ 743 87 31
Fax: + 49 (0)331/ 743 87 99
[email protected]
www.bbfc.de
Tel.: + 49 (0)331/ 743 87 51
Fax: + 49 (0)331/ 743 87 99
[email protected]
MEDIA BUSINESS DEVELOPMENT
Non-Bureaucratic Support for Investors
The capital region’s two development agencies – Berlin Partner GmbH and the Brandenburg Economic Development Board (ZAB) –
offer comprehensive support for companies looking to set up operations and/or expand their business in the capital region: profes
sional, quick, free of charge and with no red tape. These complimentary services are provided to companies new to Berlin as well as
those already operating in Berlin and Brandenburg. Both development agencies are easy to reach: Berlin Partner has representatives
available in all Berlin districts and ZAB has five Regional Centers in Brandenburg.
• Location scouting and location tours
• Assistance relating to funding and financing opportunities
• Marketing and event coordination and cooperation
• Networking with associations and companies in the capital region
• Support in recruiting staff and a Business Immigration Service
Fasanenstraße 85
10623 Berlin
Alexander Kölpin
Business Development
Head of Business Unit Media,
ICT & Creative Industries
Tel.: + 49 (0)30/ 39 98 02 45
Fax: + 49 (0)30/ 39 98 02 39
[email protected]
42
14480 Potsdam
Stephan Worch
Team Leader Media/ICT
Tel.: + 49 (0)331/ 660 31 09
Fax: + 49 (0)331/ 660 31 44
[email protected]
Further important institutions at a glance
Kleine Präsidentenstraße 1
10178 Berlin
www.mabb.de
Medienanstalt Berlin-Brandenburg (mabb)
As the state media authority for Berlin and Brandenburg, the mabb’s central task is to encourage
diversity and the freedom of information and expression, in particular in the private TV and radio
sector. The mabb’s activities include authorization supervision and license monitoring, the promotion of digital projects and innovative broadcast technologies, advancing further education
for media professionals and providing support for projects promoting media expertise.
Dr. Hans Hege | Director | Tel.: + 49 (0)30/ 264 96 70 | Fax: + 49 (0)30/ 26 49 67 90 | [email protected]
Martin-Luther-Straße 105
10825 Berlin
www.projektzukunft.berlin.de
Berlin Senate Department for Economics, Technology and Research, Projekt
Zukunft (Project Future)
Projekt Zukunft is a state-wide initiative designed to promote the region’s overall structural transformation into an information and knowledge-based society. The initiative supports the media
and IT industries and encourages close connections to regional scientific, political and administrative communities. Projekt Zukunft also promotes technical, economic and cultural innovation and
optimizes basic conditions for the IT, telecommunications, E-Government and cultural industries.
Projekt Zukunft takes the form of initiatives, projects and networks and seeks to inform the public
via podium discussions, publications, on the Internet and at t rade fairs.
Ingrid Walther | Media, Information and Communications Department, Projekt Zukunft (Project Future)
Tel.: + 49 (0)30/ 90 13 74 04, -74 77 | Fax: + 49 (0)30/ 90 13 74 78 | [email protected]
Heinrich-Mann-Allee 107
14473 Potsdam
www.mwe.brandenburg.de
Fasanenstraße 85
10623 Berlin
www.berlin.ihk24.de
Breite Straße 2 a –c
14467 Potsdam
www.potsdam.ihk24.de
Wöhlertstraße 12 – 13
10115 Berlin
www.medianet-bb.de
Brandenburg Ministry of Economic and European Affairs
The Brandenburg Ministry of Economic and European Affairs supports the development of the cultural and creative industries – in particular the media and IT sectors – in Germany’s capital region. As
a result of successful business development projects undertaken in the past several years, a signif
icant number of media businesses – from traditional film companies to digital media and IT firms –
have set up and/or expanded their offices in the region.
Torsten Fritz | Department Manager, »Information and Communication Technology, Creative Industries«
Tel.: +49 (0)331/ 866-1575 | Fax: +49 (0)331/866-1730 | [email protected]
Berlin Chamber of Commerce and Industry (IHK)
The IHK Berlin works to improve institutional and financial conditions in the creative industries. Its
goal is to increase collaboration and networking within the sector and to act as an interface between business and politics. The IHK supports and advises creative professionals in setting up new
businesses and acts as a platform for exchange between small and middle-size companies, on the
one hand, and major corporations on the other.
Jürgen Schepers | Coordinator, Creative Industries
Tel.: + 49 (0)30/31 51 06 76 | Fax: + 49 (0)30/31 51 01 06 | [email protected]
Katrin Safarik | Coordinator, IT Business & Industry
Tel.: + 49 (0)30/ 31 51 06 21| Fax: + 49 (0)30/ 31 51 01 06 | [email protected]
Potsdam Chamber of Commerce and Industry (IHK)
The Potsdam IHK is the self-administered organisation of the commercial business sector and
its representatives in the IHK district of Potsdam. The IHK acts as a partner to companies and an
intermediary between the state and business in all matters, including questions affecting the media
industry.
Dr. Manfred Wäsche | Head of the Department of Economics
Tel.: +49 (0)331/2786-211 | Fax: +49 (0)331/28429-11 | [email protected]
media.net berlinbrandenburg e.V.
media.net: Key Media Industry Association
media.net berlinbrandenburg is the key industry association for media companies in the capital
region. Its members range from young start-up companies to renowned global players.
Andrea Peters | Managing Director
Tel.: +49 (0)30/2462 857-17 | Fax: +49 (0)30/2462 857-19 | [email protected]
43
Imprint
Your opinion is important to us.
Do you have any questions or comments on this brochure? Would you like
your company to be listed in the Service Section?
If so, please write to us at [email protected] or use the online formula at
www.medienboard.de/media-brochure
Thank you very much!
IMPRESSUM
Published by
GmbH
Location Marketing & Media Business
Development
August-Bebel-Straße 26 –53
14482 Potsdam-Babelsberg
Tel.: + 49 (0)331/ 743 87 0
Fax: + 49 (0)331/ 743 87 99
[email protected]
www.medienboard.de
In cooperation with
Berlin Partner GmbH
With the additional support of
Medienanstalt Berlin-Brandenburg
Economics
Economics, Technology and Research
Editorial Team
Anastasia Ziegler (Supervisor)
Carolin Klyk
Sabine Sasse
Michael Liebe
Anna Sarah Vielhaber
Translation
Julie Hagedorn, The Hagedorn Group
Rebecca Stuart
Design
Büro Watkinson
Jenny Watkinson,
Rik Watkinson Maurer
Thanks
We would like to thank everyone
featured in this brochure for
contributing their time and involved in
the Berlin-Brandenburg media region.
44
Fotos (from above to below and/
or left to right)
Cover image: Jenny Watkinson
p.3: Medienboard BerlinBrandenburg/M.Hube; p.4: Jenny
Watkinson, Axel Springer AG, ZDF; p.5:
UFA Film & TV Produktion, Berlin
International Film Festival, Medienanstalt Berlin-Brandenburg;
p.6: Sony Pictures, StudioCanal,
Constantin Film, Medienboard Berlin
Brandenburg/ U. Schamoni, Studio
Babelsberg; p.7: Constantin Film,
Cartoon Film, Neue Road Movies; p.8:
Universal Pictures, Warner Bros. Ent.
(2x), X Filme Creative Pool, Barefoot
Films; p.9: Rapid Eye Moovies, Berlin
International Film Festival, X Verleih,
TeamWorx, StudioCanal; p.10: SAT.1/
TV60/Jiri Hanzl, RTL Television,
Universum Film, ZDF, rbb; p.11: SAT.1/
ProSieben/Richard Hübner, Studio
Hamburg, Viacom International Media
Networks; p.12: Map (clockwise): rbb/
Oliver Ziebe, ZDF/Carmen Sauerbrei,
PHOENIX/Matthias Luedecke, dasErste,
WDR/Herby Sachs, N24, NDR/Andreas
Rehmann, ZDF/Svea Pietschmann,
NDR/Max Kohr, n-tv, n-tv, rbb/Oliver
Ziebe, N24, MME Moviement; p.13: K.
Seidt, Regiocast, Brandenburger
Lokalradios, RTL Radio; p.14: Universal
Music, Berlin Phil Media/Monika
Rittershaus,Universal Music; p.15:
BVMI/Markus Nass, Motor Entertainment, Embassy of Music; p.16:
Computer Game Museum, Yager Development, German Computer Game
Award/Büschleb, Yager Development,
GameDuell; p.17: Bigpoint GmbH,
Ludic Philosophy, Wooga, Bigpoint;
p.18: UFA Film- und TV-Produktion,
brands4friends, Groupon (2x), Exozet
Group; p.19: GameDuell, newthinking
communications, Wikimedia; p.20:
Jesta Digital (2x), E-Plus; p.21: Exozet
Games, kunst-stoff, Yoc, iconmobile;
p.22: dpa, Axel Springer (3x)
p.23: Ullmann Publishing, Egmont
Ehapa; p.24: M100, Baubild/Stephan
Falk, Cornelsen, Aufbau Verlag; p.25
Íllustrative, DDB Group, MSL Group;
p.26: University of the Arts (UdK), Berlin
Partner, DMY/7Company, MetaDesign,
Art+Com; p.27: Fraunhofer Heinrich
Hertz Institute, SAP, eBay;
p.28: HPI / Kay Herschelmann (2x),
Netfox; p.29: Berlin Partner, IT-Profits,
Fujitsu, Oracle Deutschland; p.30: SAP
Innovation Center, Fraunhofer
Heinrich-Hertz-Institut, SAP Innovation
Center; p.31: Amen, 6Wunderkinder,
FoundersLink; p.32: HFF, TU Berlin,
Games Academy, HFF; p.33: HFF/K.
Kästner, UFA Lab, HPI School of Design
Thinking; S.34: HPI / Kay Herschelmann, Mediadesign Hochschule Berlin,
Games Academy, Erich Pommer
Institute; p.35: K. Seidt, ZFF Facility
Management/M. Prachensky, ILB, IBB;
p.36: Björn Rolle/Berlin Airports;
p.37: Berlin Partner/W. Scholvien, Berlin
Partner, Brandenburg Economic
Development Board,
p.38: Focus Teleport, Berlin Partner,
Berlin Partner, WISTA Management
Brandenburg Economic Development
Board, Ulf BöttcherZFF Facility
Management(3x), Studio Babelsberg
AG, Medienanstalt Berlin-Brandenburg; p.39: Berlin Partner, Adlershof
Projekte, ZFF Facility Management/M.
Prachensky, Europarc Dreilinden; p.40:
Medienboard/media.net, Medienboard, media.net berlinbrandenburg;
p.41: BBFC/C. Raab, Allianz Deutscher
Produzenten, G.A.M.E, BIU; p.42:
Medienboard/M.Hube, Medienboard
Brandenburg/U. Schamoni, K.Seidt,
Medienboard (4x), Berlin Partner,
Brandenburg Economic Development
Board
Print
Druckerei Arnold, Großbeeren
© Medienboard Berlin-Brandenburg
GmbH, Februar 2012
Sources (a selection)
Business location information
and studies published by
www.medienboard.de
Business location information drawn
from Projekt Zukunft (Project Future)/
Economics, Technology and Research
www.berlin.de/projektzukunft/
standortinformationen
Business data drawn from the Berlin
Senate Department for Economics,
Technology and Research, based on
surveys conducted by DIW Berlin 2011
according to the 2008 WZ Schlüssel
classification.
Medienanstalt Berlin-Brandenburg
www.mabb.de
FFA information issued by the Federal
Film Board (FFA) www.ffa.de
Television Production in Germany –
A long-term study of production from
1999-2008 on behalf of the North
Rhine-Westphalia State Chancellery
and carried out by the Formatt
Institute, Dortmund, 2010
www.creative-city-berlin.de
www.innomonitor.de
www.businesslocationcenter.de
www.berlin-sciences.de
The selection of companies and
locations contained here is designed
to be representative of the region
and does not claim to be exhaustive.
WELCOME
TO BERLINBRANDENBURG!
MEDIA AND CREATIVE INDUSTRIES in Berlin-BrandenburG
www.medienboard.de/media-brochure-2012
MEDIA AND CREATIVE INDUSTRIES
in Berlin-Brandenburg
Published by
In cooperation with
Media Business Development Division
August-Bebel-Straße 26 – 53, 14482 Potsdam-Babelsberg
Tel.: + 49 (0)331/ 743 87 0
Fax: + 49 (0)331/ 743 87 99
[email protected]
www.medienboard.de
14480 Potsdam
Tel.: + 49 (0)331/660 30 00
Fax: + 49 (0)331/660 38 40
[email protected]
Berlin Partner GmbH
Ludwig Erhard Haus
Fasanenstraße 85, 10623 Berlin
Tel.: + 49 (0)30/ 399 80-0
Fax: + 49 (0)30/ 399 80-239
[email protected]

E N - ZukunftsAgentur Brandenburg

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