Advertiser`s Guide

MAGA ZI N E
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
SUMMER 2016 ADVERTISER’S GUIDE
GSTAAD’S MEDIA LANDSCAPE
G R A N D H O T E L PA R K · 2 9 W I S P I L E N S T R A S S E · C H 3 7 8 0 ·
T H E A L P I N A G S TA A D · 2 3 A L P I N A S T R A S S E · C H 3 7 8 0 ·
TEL: +41 33 744 97 00
TEL: +41 33 744 74 80
W W W. G R A F F D I A M O N D S . C O M
There are four publications covering
the Gstaad region:
GSTAADLIFE
A monthly English-language magazine
December 19, 2014 - Issue 7 – CHF 3.50 excl VAT
Anzeiger von Saanen
A weekly newspaper in German
LUMP-SUM LIMBO
Gstaad My Love
An annual, trilingual glossy magazine
Swiss Vote to Keep Status-Quo
Gstaad sur la terre
An annual glossy magazine
Dienstag, 27. Januar 2015
Nr. 7
AZ 3780 Gstaad 135. Jahrgang
Heute
Anzeiger»
«Amtlicher
www.anzeigervonsaanen.ch
GSTAAD/SCHÖNRIED Le Rosey: Die Überbauung Erli in Schönried bleibt im Fokus der Privatschule
«Die Unterkünfte bei der Sport Lodge sind nur eine
Zwischenlösung – wir brauchen die Überbauung Erli»
Foto: Blanca Burri
HOLIDAY TUNES
New Year Music Festival in Gstaad
Die Zeitung für die Gemeinden
Saanen, Gsteig und Lauenen
Das Le Rosey konnte am 1. Januar erstmals die Sport Lodge beim Sportzentrum in Gstaad beziehen. Das bringt der
Privatschule zwar eine gewisse Entlastung, doch der Neubau in Schönried hat
oberste Priorität. Christophe und Philippe Gudin, Besitzer und Direktoren der
Privatschule, erklären wieso.
Philippe Gudin, das Le Rosey hat am
1. Januar die Unterkünfte in der Sport
Lodge bezogen. Braucht es den neuen
Campus Erli bei Schönried noch?
Philippe Gudin (PhG): Ja, unbedingt!
REKLAME
PhG: Erste Priorität hat das Saanenland.
Wenn wir bis im Jahr 2020 im Erli nicht
einziehen können, orientieren wir uns
neu. Falls wir eine neue Region suchen
müssen, leiten wir ein Evaluationsverfahren ein. Alles ist offen.
«Die Sport Lodge ist
zwar sehr wichtig für
uns, doch es ist nur eine
Zwischenlösung.»
Christophe Gudin
Wieso?
Christophe Gudin (ChG): Die Sport
Lodge ist zwar sehr wichtig für uns, doch
es ist nur eine Zwischenlösung.
RALLY QUEEN
Interview with Isabelle de Sadeleer
Sie haben beim Sportzentrum zwei
Doppelhäuser mit Platz für 180 Personen bezogen. Trotzdem ist es nur eine
Zwischenlösung. Wollen Sie die Schule
vergrössern?
ChG: Nein, darum geht es nicht. Seit
Jahren haben wir 420 Schüler, was für
uns eine ideale Grösse ist. Es geht um die
Wo steht das Projekt Erli heute?
Grösse des Geländes und somit um das
Angebot an Räumlichkeiten für den Unterricht. In unserem Hauptsitz in Rolle
verfügen wir über eine Fläche von
28 Hektaren. Dort haben wir im Herbst
die Carnal Hall, ein Kunst- und Kulturzentrum, eröffnet, welches unsere Schule unglaublich bereichert und deren öffentliche Anlässe auf positives Echo
stossen. Das Gelände in Gstaad ist aber
nur 7500 m2 gross. Wir haben hier keine
Aula, wenige Kunsträume, keinen Sportplatz und keinen Sportraum. Wir müssen
den gesamten Ablauf des Schulalltages
umgestalten.
PhG: Die Überbauung im Ried genügt
unseren Ansprüchen einfach nicht mehr,
weil die Diskrepanz zwischen Rolle und
Gstaad zu gross ist. Wenn wir im Erli
nicht bauen können, müssen wir wegziehen.
Wieso bauen Sie die Chalets im Ried
nicht nach Ihren Bedürfnissen um?
PhG: Wir hätten schlichtweg zu wenig
Platz. Die Studenten sind in Gstaad zu
REKLAME
IN KÜRZE
«MUTTER, HAB KEINE
ANGST»
So heisst das
neuste Buch von
Nicole Maron.
Das Buch zeigt
exemplarisch
die Geschichte
von Zerin, einer
kurdischen
Frau, und ihrer
Familie, die grundlos beschuldigt
wird, terroristische Aktivitäten
unterstützt zu haben. Das Publikum
im Kirchgemeindehaus Gstaad
folgte der Lesung in einer konzentrierten und fast schon andächtigen
Stille.
PhG: Das Projekt ist bereit für den Baustart, aber es sind noch Einsprachen hängig.
Sohn und Vater: Christophe Gudin de la Sablonnière und Philippe Gudin beim Rosey-Campus in Ried.
eng aufeinander, wir brauchen dringend
mehr Raum, damit wir uns wohl fühlen.
Bis wann glauben Sie, diese Einsprachen bereinigt zu haben?
PhG: Spätestens 2017 sollten wir von
den Behörden das Einverständnis erhalten. Danach würde während zweier Jahre
gebaut und wir würden spätestens 2020
einziehen.
Gibt es andere Bauplätze im Saanenland, wo das neue Le Rosey gebaut
werden könnte?
PhG: Nein. Seit zehn Jahren suchen wir
einen geeigneten Platz. Das einzige
Grundstück, auf dem sich unser Projekt
realisieren lässt, ist das Erli.
Können Sie sich vorstellen, dass den
Einsprechern Recht gegeben wird?
PhG: Ja, wir haben zahlreiche Angebote
aus unterschiedlichen Regionen erhalten.
In Crans-Montana zum Beispiel wurde
bereits ein Projekt auf 40 000 m2 entworfen, das umgesetzt werden könnte.
PhG: Wir haben ein sehr gutes und solides Projekt geplant. Wir haben es dem
ortsüblichen Baustil angepasst und so
gestaltet, dass es sich optimal ins Gelände einfügt, zudem halten wir uns an alle
Vorschriften. Ich kann mir nicht vorstel-
Möchten Sie das Angebot annehmen?
Fortsetzung Seite 3
Gibt es alternative Regionen?
REKLAME
SEITE 5
WINTERSPORT
Mit dem Schnee
kommen auch
die Skirennen.
Die Nachwuchsathleten aus
dem Saanenland
haben an den
verschiedenen
Anlässen gute
Resultate herausgefahren.
SEITEN 8–10
Festveranstaltung
mit Lodovico Antinori, 29. Januar 2015
Wir laden Sie an diesem Abend herzlich ein, kulinarische Höchstgenüsse
unseres Küchenchef Marcus G. Lindner und edelste Tropfen aus der Toskana
zu geniessen. Das Fünf-Gang-Menü wird begleitet von der feinsten Auslese
von Antinori-Weinen, welche Ihnen vom Marchese von Antinori persönlich
präsentiert werden.
Cocktail: 19.30 Uhr
•
Dinner: 20.00 Uhr
•
Preis pro Person: CHF 440
Für weitere Informationen stehen wir Ihnen unter
T. +41 33 888 98 88 oder [email protected]
gern zur Verfügung.
Alpinastrasse 23, 3780 Gstaad, Switzerland
T. +41 33 888 98 88, [email protected]
Anzeiger von Saanen · 3780 Gstaad · Tel. 033 748 88 74 · Fax 033 748 88 84 · www.anzeigervonsaanen.ch · E-Mail Abonnemente und Inserate: [email protected] · E-Mail Redaktion: [email protected]
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
2
GSTAADLIFE & ITS READERS
GSTAADLIFE is the only monthly English-language
publication in the Saanenland. The integrity of the
content mirrors that of its sister publication, the Anzeiger von Saanen. This unique magazine serves as the
link between Gstaad’s high net-worth patrons and the
region itself.
Gstaad’s inhabitants and regular guests are an exclusive group, representing some of the world’s wealthiest
and most powerful families. They have a very strong
affinity with the Saanenland, and are deeply interested
in local news, politics, glamour, arts, and culture.
There is no better way to access these individuals than
through GSTAADLIFE.
Gstaad is known for its luxurious
hotels and chalets, glamour, high
society patrons and for being one of the
most exclusive ski regions in the Alps.
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
3
urs
g
a
von
l l
unger
e
r
y
w w w. u r s v o n u n g e r . c o m
4
SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 7 // DECEMBER 19, 2014
High-end service providers from jewellers to banks such as Graff, Chopard, Adler, de Grisogono, Omega, Mercedes-Benz
and Credit Suisse have all advertised in GSTAADLIFE in order to access this special and finely targeted premium audience.
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
4
DISTRIBUTION
GSTAADLIFE is distributed to all luxury hotels in the
Gstaad region, to private chalets, to homes throughout
the world via subscription, and is sold at all local newsagents.
GSTAADLIFE appears eight times per year and is
seasonally focused. Four summer issues span June to
August and four winter issues span December to February.
7700 copies are distributed per issue, with a total reach
of over 60 000 annually.
It has been said that Gstaad
hosts one of the highest
number of billionaires, per
square metre on Earth.
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
5
Photo: zVg
coiffeur & more
DER
HAS TO GO UN
TIME
EVEN A HOUSE
OM TIME TO
THE KNIFE FR
63
years
of experience
Romuald Bour, left, and Andrea Scherz, right, celebrate Bour's promotion to Director, Gstaad Palace.
Gstaad Palace Names New Director
Romuald Bour has been named director
of the Gstaad Palace. Andrea Scherz,
the third generation to run the family
hotel, will remain in his position of
General Manager.
The 37-year old Bour, who is Alsatian
by birth, graduated from the Ecole Hotelière Strasbourg in 1992. He gained
experience at luxury establishments in
England and Austria before relocating
to Switzerland.
BY GSTAADLIFE
JA N UA RY 3 0 st - F E B R UA RY 7 t h
“Romuald is my right hand man,” beams
Scherz, whose grandfather acquired the hotel after WWII. “He understands the Scherz
Family philosophy and demonstates it every
day with his engagement in the business.”
visit hair_room_gstaad and
experience our 63 years of
cutting edge, hairstyling and
coloring skills
His is a classic tale of working one’s way
to the top; Bour began at the Palace as
a cashier in 1999, then moved on to positions as food & beverage manager and
eventually assistant director. He continued
his studies in Bern, obtaining a diploma in
Hotel Management in Bern in 2011.
“Even after 15 years, I'm still proud
to come to work every day,” says Bour,
when asked what he enjoys most about
the Palace. “Our co-workers and regular guests are like family, which gives the
Palace its incredible, and very unique,
atmosphere.”
www.palace.ch
Jacques Naegeli Compilation Published
A hardcover book on legendary local
photographer Jacques Naegeli (1885–
1971) has just been published under the
title, Welt & Gstaad.
BY GSTAADLIFE
This is the first volume to provide holistic
examination of Naegeli’s work–until now
his well-known works had never been
compiled or discussed in entirety.
hair_room_gstaad
Orchestre Symphonique de la Radio de Prague|Ondrej Lenárd|Emmanuel Ceysson|Inva Mula|Agne Keblyte|Orchestre
de Chambre Philharmonique de Pologne|Wojciech Rajski|Elisabeth Leonskaja|Alexander Boldachev|Arcadi Volodos
Giulia Ott|Geneva Camerata|David Greilsammer|Jennifer Larmore|Ramón Ortega Quero|Carlos del Ser|Coline Jaget
mo–sa 9.00–19.00h
Dora Schwarzberg|Giuliano Mazzoccante|Nora Romanoff|Romain Garioud|Agnès Clément|Wiener Klaviertrio|Regula
Mühlemann|Stojan Krkuleski|Remy van Kesteren|Classica Francese|Anaïs Gaudemard|Sinfonia Varsovia|Michel Tabachnik|Ivo
Pogorelich|Sarah Verrue|Orchestre de Chambre de Vienne|Stefan Vladar|Daniel Lozakovitj|Composer in residence: Ivan Fedele
033 744 98 88
hairroomgstaad.ch
Naegeli grew up in Gstaad and lived here
for most of his life. During a career which
spanned over 50 years, Naegeli's iconic
photographs were taken both here in the
Saanenland and on numerous trips worldwide. He left a significant mark throughout
www.werrenag.ch
Gstaad and the region –Naegli's images
adorn the walls in many places and recall beautiful memories for locals and
visitors alike.
Welt & Gstaad is part of a greater project which has been exhibited at Saanen’s
Museum der Landschaft since December
2014. It features a short film with historic
restored clips of Naegeli’s film works.
The book is written in German and features
296 black and white photographs. It is available for purchase at Müller Medien and at
all bookstores in Gstaad and Saanen.
graphic works currently available.
Phone: 033 748 84 00
6
LOCAL NEWS // GSTAADLIFE // ISSUE 1 // JANUARY 30, 2015
FLY_SMGV_A5.indd 3
8.8.2008 18:08:02 Uhr






Château-d’Oex – Gstaad Valley
T E L : + down
4 1 3 3 7 4 4in
9 7a0 0
Two opportunities to settle
EL: +41 33 744 74 80
very enjoyableT village
G R A N D H O T E L PA R K · 2 9 W I S P I L E N S T R A S S E · C H 3 7 8 0 ·
T H E A L P I N A G S TA A D · 2 3 A L P I N A S T R A S S E · C H 3 7 8 0 ·
MÜ
W W W. G R A F F D I A M O N D S . C O M



* Le Hameau de Vert Pré *
December 19, 2014 - Issue 7 – CHF 3.50 excl VAT
LUMP-SUM LIMBO
Quarter page Half page
Full page Double page CHF
CHF
CHF
CHF
750
1400
2600
4800
Half page advertorial Full page advertorial Double page advertorial
CHF 750
CHF 1400
CHF 2600
Classified @ CHF 17 per column line
+ CHF 20 for highlight box
* Le Domaine des Bois *
Allmedia: All ads automatically appear on www.gstaadlife.
com, www.anzeigervonsaanen.ch, and on the TV-Screens in
shops and businesses in the region.
Come and have a look at our show
Apartments in both residences
The new residence “The Hameau
de Vert Pré” is full of charm and
authenticity. It’s located at the
edge of an agricultural area, just
minutes from the village centre.
This unique location guarantees
optimal sunshine and stunning
views over the valley and surrounding mountains. Apartments
with 3 to 6 rooms. Very large terrasses or balconies for each
apartment. Basement garage.
Finished to owner’s liking. 300
meters from the railway station.
Réf. 200 – From CHF 610 000.–
GSTAADLIFE // ISSUE 2 // FEBRUARY 20, 2015
Swiss Vote to Keep Status-Quo
1400
3600
3100
5600
Technical specs for ads
Document type: High-resolution-PDF
Fonts: Have to be embedded in the document
Colour-space: CMYK
Delivery: One week before the date of publication


‘The Site’, in Saanen
033 744 06 03 [email protected] gstaad-saanen-site.ch
CHF
CHF
CHF
CHF
Ad sizes
1/4 page: 97 x 139mm
1/2 page: 200 x 139 mm
1/1 page: 200 x 284 mm / 230 x 310 mm
Double page: 430 x 284 mm / 460 x 310 mm
Holiday apartments
A good chalet
investment.
Front page masthead
Outside back cover Inside front or back cover Double page inside front cover / first page
Welt & Gstaad, edited by Suzanne Potterat
and Christian Högl, is the only compilation
of the famed Jacques Naegeli's photo-
www.weltgstaad.ch
ADVERTISING INFORMATION
23
Ideally located in the centre of
Château-d’Oex, “Le Domaine des
Bois” is close to shops and the
railway station. This new residence, comprising apartments of
4.5 or 7,5 rooms, offers you the
opportunity to make a good investment and to enjoy a peaceful
and happy existence in the heart
of the local community life.
Large balconies or terraces for
each apartment – underground
parking space. Finished to owner’s liking.
Ref. 300 – From CHF 750 000.–
Do not hesitate to contact us for any further information.
Our office is opened 6/7 days
CF Immobilier Compagnie Foncière SA
Rue du Village 40 – 1659 Rougemont
Tel. +41 26 925 10 00 – [email protected]
www.cfimmobilier.ch
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
12
GSTAADLIFE // ISSUE 1 // JANUARY 30, 2015
6
A TRUE FASHION EXPERIENCE IN GSTAAD
Indispensable Indulgences
Visit Lorenz Bach’s exclusive shop in
the Palace for such necessary extravagances as Goralska Jewelry, Memo
Perfumes and Luxury Cashmere
pieces by Kadri.
Ring in the New Year à la LB
You’ll outshine the stars and
out-sparkle the champagne
this New Year’s Eve when you
gild yourself in this gorgeous
floor length gown by Chloe or this
stunning emerald green lace dress by
Ermanno Scervino, both available at Bach
Sign – along with many more striking ensembles guaranteed to dazzle!
PLUS DESIGN
CREATIVE CONSULTING
Forget Santa Claus. Thanks to Lorenz
Bach, you can treat yourself to the holiday
gift – or two or three – you so richly deserve!
REINVENTING TRADITION:
Reinventing
tradition: the new Alpine Chic
THE NEW ALPINE CHIC
With the newly completed project of the
Hotel de Rougemont, the architects
Claudia Sigismondi and her husband
The Proto
pair’sdi Santa
multidisciplinary
approach
Andrea
Dorotea, have
displayed
their creative
talents also
in
is evident
throughout
their
projects–
the
Swiss Alps.
Claudia
brings her vision in terms of
atmosphere,
mood
Originally
from Rome,
whereand
they’vecolour, while
Andrea
spatial
planning
skills and
worked
foruses
manyhis
years
in the field
of
architecture,
sustainable
attention tointerior
detaildesign,
to make
them a reality.
architecture, art exhibitions and graphic
design, they’ve now opened a new office in the Gstaad region, with their
company Plusdesign.
Their multidisciplinary approach to work is a guideline in their projects, with
Claudia bringing her visions in terms of atmosphere, mood and color and Andrea
With the newly
completed
turning
them intoHôtel
reality,et
with his space planning skills and his attention to detail.
For more than 35 years, Lorenz Bach
has graced the Promenade with his
simple philosophy of exceptional
service and extraordinary
clothing.
combination of local materials and traditional craftsmanship, with innovative design
solutions and creative décor, sets the work of
Plusdesign apart.
As warm and inviting as an antique chalet, this effortlessly
elegant boutique welcomes
you out of the cold and into
the glamorous world of Lorenz
Bach – where modern classics
and fine details encourage you to explore every corner and fall in love at every
turn. Here you will find pieces that are destined to become the stars of your wardrobe
for years to come – including the exclusive pieces that Lorenz has produced
only for his boutiques.
Now that their signature project Hotel et Résidences de Rougemont has reached fruition,
Claudia and Andrea are ready to meet the
new challenges of future work in the region.
Résidences de Rougemont, architects
They work through every stage of the
Claudia Sigismondi
and her husband
design process, from concept to compleAndrea Proto
di developing
Santa Dorotea
now
have
tion,
the idea
from
mood
boards,
freehandtalent
sketches
2D drawings
their trademark
creative
onand
display
photorealistic 3D renderings.
From concept to completion, they work
in the Swissto
Alps.
The result is a style that blends timeless through every stage of the design process
Originally from
Rome,
they luxury,
worked
for including developing the idea from mood
elegance
and modern
combining
materials
andoftraditional
craftsman-boards, freehand sketches and 2D drawmany years local
in the
fields
architecture,
ship with innovative design solutions and
interior design, sustainable architecture, ings to photorealistic 3D renderings.
creative decor.
art exhibitions and graphic design. They
Now
that theaproject
Rougemont
and Andrea
are
The fulfilled,
result Claudia
is a style
that blends
timeless
have recently
opened
new inoffice
in thehas been
ready
meetfirm
the new
challenges of theirelegance
future works
so...modern
keep an eye
on The striking
and
luxury.
Gstaad region
for to
their
Plusdesign.
PLUS DESIGN
CREATIVE CONSULTING
PLUS
DESIGN
PLUS
DESIGN
CREATIVE
CREATIVE CONSULTING
CONSULTING
CREATIVE CONSULTING
58,
58, Route
Route de
de la
la Villa
Villa d’Oex
d’Oex
58,
Route
de
la
Villa
d’Oex
1660
Château
d’Oex
1660 Château
Château d’Oex
d’Oex
1660
16
www.plusdesign.ch
[email protected]
T +41 26 924 41 43
M +41 79 315 16 09
www.plusdesign.ch
www.plusdesign.ch
[email protected]
[email protected]
T
+41
26
924
41
43
T +41
+41 26
26 924
924 41
41 43
43
T
M
+41
79
315
16
09
M +41
+41 79
79 315
315 16
16 09
09
M
SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 2 // FEBRUARY 20, 2015
Soft, Softer, Softest
Head to Bach Sign for soft cashmere
sweaters with a touch of Fringe “Then
Paris”. These modern cardigans will only
grow softer and sweeter with time...
Ski Chic
Look swell on the slopes this season – check
out the New Bach’s Bazar Sport Shop exclusive collection of Bogner and Jet Set!
Maison Lorenz Bach – Promenade 81
Bach Sign – Promenade 47
Bach’s Bazar Sport – Victoriastrasse 3
Gstaad Palace Boutique
www.lorenzbach.com
Lorenz Bach considers fashion
a game played by very personal
rules – rules that you can make
your own. His mission is as beautifully clear-cut as his mode: to provide
the finest in fashion for your everyday life,
from Dior and Saint Laurent to unique artisan brands that have caught his eye around
the world. Whether you’re in New York or
Dubai, at work or at home, shopping by
day or clubbing by night, you’ll stand out,
dressed in the luxuriously chic style that reflects the status and beauty of Gstaad.
Plusdesign website for updates!
58, Route de la Villa d’Oex
1660 Château d’Oex
Each Lorenz Bach boutique offers a special brand of style designed just for you:
10
For when you have more to say than what you can
present in an advertisement. You may have an
agenda you wish to display, special product ranges
or service features that need to be explained. This
cannot always be done in a print advertisement.
A GSTAADLIFE advertorial allows you a half page
or a full page in our magazine explaining with text
and pictures all you want to get across. Hotels,
sports shops, specialized business and brands with
extensive product ranges, all use advertorials in
GSTAADLIFE to effectively display their offers.
SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 7 // DECEMBER 19, 2014
TECHNICAL SPECIFICATIONS
Length of text:
Up to 250 words for a half
page, up to 500 words for a
full page
Deadline:
Text and pictures must be
furnished two weeks prior
to date of publication
Pictures:
Hi-res .jpeg, 300 dpi
Layout:
Performed by the GSTAADLIFE team, based on the
suggestions of the advertiser
Logos:
.pdf or .ai
ADVERTORIALS
DEVELOPING AN ADVERTORIAL
Information can either be supplied in totality or
developed in collaboration with the GSTAADLIFE
editorial team. All text is laid out by the GSTAADLIFE team in the look and feel of the magazine
and GSTAADLIFE reserves the right to edit submitted text.
Editorial services are not included and will be charged separately. Two proofs are included; every additional proof will be charged.
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
7
ONLINE ADVERTISING
On www.gstaadlife.com we cover the most recent headlines from the magazine and provide news from the Gstaad region
between the high seasons. Users from all over the world access www.gstaadlife.com to see what is happening in Gstaad.
You have two possibilities to draw the online user‘s attention to your business and services: a banner or an advertorial that
appears as a blog post.
Online advertorial
Place your advertorial blog post in the editorial
section on www.gstaadlife.com.
Online banners
Maxi board
Price: CHF 450.– per month
Size: 1140 x115 pixel
Length: up to 600 words
Price:CHF 350.– for up to 300 words
CHF 650.– for 300 to 600 words
Rotator bottom
Price: CHF 300.– per month
Size: 375 x 126 pixel
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
8
Taking him from South East Asia to Singapore, the Middle East to the Caribbean,
Mr Graff’s travels earned him a reputation
as the “King of Diamonds”. And yet, it was
a land closer to home that captivated his
imagination.
The quintessential charm of the traditional
Swiss mountain village of Gstaad spoke to
Mr Graff from his first trip here decades ago.
The picturesque mountains, rolling hills and
looking-glass lakes of this, his home away
from home, have inspired the Snowflake
collection.
within a minimal surround so the luminosity of each individual stone can scintillate
like icy white powder brought to life by
the crisp sunlight on the Swiss peaks.
“The way the light reflects here reminds me
of the sparkle of a diamond,“ Mr Graff observes.
Delightful, delicate pendants and
drop earrings, bearing the diamond
snowflake motif and complemented
by luscious rubies, sapphires or emeralds are all hand-crafted in Graff’s
London workshop.
The Snowflake collection draws on this image, using the finest white diamonds to depict the silhouette of individual snowflakes.
DATES OF PUBLICATION
Dates of Publication
Photo: Photocase – boing
SCINTILLATING DIAMONDS
IN THE FORM OF SNOWFLAKES
Since his very first exploration to Australia
as a young jeweller, Laurence Graff has
embarked on many extraordinary voyages
introducing his fabulous jewels to the
wider world.
Summer issues
24 June 2016
15 July 2016
5 August 2016
26 August 2016
Within the collection, brilliant
round cut diamonds are handset
Do You Fondue?
FEMININE TASSELS
WITH A DYNAMIC DESIGN
These distinctly feminine and dynamic
tassel jewels unveiled by Graff showcase
the very best of its atelier’s mastery.
Beaded jewellery is said to be the
oldest form of decoration; the
intricate adornment of a tassel
pendant worn as a talisman, a
sacred offering or a symbol of
status, and remains a
prevailing style of choice
within unique jewellery
today.
necklace with accompanying earrings exemplifies the attention to detail required in
the process of colour matching gems.
The design of each unique tassel necklace
is influenced by a central gemstone. In this
enchanting collection, for example, a 10.03
carat cushion cut Colombian emerald, a
5.89 carat briolette diamond or 21.72 carat oval ruby cabochon form the pinnacle of
the necklace, from which perfectly matched
gems seamlessly flow within the tassel.
Diamond Company Extraordinaire
Graff is involved in every stage of the jewellery making process - from the sourcing of
each rough stone, right through to the cutting, polishing and final setting of each exquisite jewel.
Graff’s Senior Gemmologists
spend many months selecting the jewels to incorporate
into each tassel. For example
a tantalising ruby and diamond
Through meticulous attention to detail an
exceptional three-dimensional tassel is
formed. Graff’s expertise ensures the central element, from which the finest diamonds, blazing rubies, or hypnotic emeralds
cascade, creates a sculptural and tactile
tassel of captivating jewels.
Throughout its rich history, Graff is said to
have handled more diamonds of notable rarity and beauty than any other jeweller. Today,
after more than five decades at the pinnacle
of the luxury jewellery industry Graff continues to push the boundaries of ever-greater
innovation and excellence. For further information, please visit
www.graffdiamonds.com.
Cheese Specialties in the Saanenland
Switzerland is one of the world’s leading
cheese producers, with nearly 500
varieties available. It comes as no
surprise that Swiss national cuisine is
based around this delicious dairy product. Two main dishes featuring cheese in
melted form top the country’s ‘to eat’ list
– fondue and raclette.
BY ALEXIS MUNIER
Here in the Saanenland, cows head to the
hills, literally, to take advantage of sweet
alpine herbs, grasses, and flowers in the
summertime. Often produced using ancient methods in a giant copper kettle, Alpkäse is a firm, strong cheese which takes
on an intensely earthy flavor. When aged
for several years, the cheese is known as
Hobelkäse. In the Berner Oberland, Höbelkäse is crumbly and sharp – it’s always
served in thinly shaved slices or larger
crumbles.
These pieces are designed to allow the
beauty and brilliance of each jewel to radiate. This renowned nominal setting encourages an extremely fluid design. Celebrating
this technique, the tassel creates an alluring
and sensual movement.
Melts in Your Mouth, Not in Your Hands
After a day on the slopes, hungry skiers
can be found gathered around a swirling pot of Switzerland’s famous fondue.
Whether a mix of Gruyère and Vacherin
13
While locals do tend to eat it only in winter,
tourists partake all-year round. But when
freezing temperatures set in, this blend of
melted cheese, white wine, kirsch, corn
starch and garlic is one of the best ways
to warm up.
Just Scraping By
If you like fondue but it doesn't like you,
try a portion of raclette instead. Originally
hailing from France’s Haute-Savoie region,
the dish consists of a half wheel of cheese
heated then scraped piping hot onto boiled
potatoes.
Each region has its preferred accompaniments; here in Gstaad you’ll most likely
find it eaten with pickled cucumbers, onions, and a selection of dried meats. Supposedly the vinegar-soaked vegetables cut
through the grease, helping you digest this
calorie bomb. As opposed to fondue, order
raclette and at least you’ll be sure to get
your daily vegetable intake.
Swiss Cheese Awards
Once again, the Gstaad region has been
honoured for its wealth of excellent
dairy products.
At the ninth annual Swiss Cheese
Awards in Rapperswil, entries were
evaluated by a large panel of more than
100 judges from the dairy and catering
industries, as well as media representatives and consumers. No fewer than
four local offerings from Schonried
Molkerei and Gstaad Molkerei were selected for distinction amongst over 800
products in 28 categories.
Bruno Buchs cleaned up in the soft
cheeses, with his “Délice de Schönried” placing second. But Buchs’ luck
didn’t end there–his 100% goat cheese
took seventh place in the very same
category. In the semi-hard category,
Erhard Kohli’s herb-encrusted Gstaader Alpkäse garnered a respectable seventh place, with his plain version just
making the cut at nineteenth place.
TRADITIONS // GSTAADLIFE // ISSUE 8 // DECEMBER 30, 2014
Photos: Mark Nolan
SPECIAL ADVERTISING SECTION // GSTAADLIFE // ISSUE 8 // DECEMBER 30, 2014
(known as moitié-moitié) or the less pungent mix of several hard cheeses, fondue
is a countrywide staple.
Winter issues
16 December 2016
30 December 2016
27 January 2017
17 February 2017
9
It’s A Jolly Holiday With Julie
Saanerin Dame Julie Andrews
Kapälliplatz came alive with the sound of
music on Friday, June 6, when Dame
Julie Andrews was presented with
honorary citizenship of the Saanenland.
BY ALEXIS MUNIER
The British actress, singer and writer Andrews is best known for her roles in films
Mary Poppins (1964) and The Sound of
Music (1965). As a child star on the British vaudeville circuit, she began wowing
audiences with her extraordinary soprano
voice and a kind, sincere manner that epitomises Andrews to this day.
Let’s Start At The Very Beginning
Andrews and her late husband Blake Edwards discovered the Saanenland in the
1960’s, and quickly fell in love with the
place. They soon purchased a chalet, Fleur
de Lys, which sits perched above the village. Here, the couple spent countless
time, Andrews calling the village a “last
paradise in a crazy world”. Andrews introduced other stars to the area, including Elizabeth Taylor, setting the stage for
Gstaad to grow into the well-known village
it is today.
She Must’ve Done Something Good
Saanen City Council President Aldo Kropf officiated the ceremony, during which
both English and German were spoken. He
recalled the generous gifts both Edwards
and Andrews bestowed upon Gstaad, most
famously the more than 1,000 Christmas
lights she offered in the 1970’s.
“For 12 years you paid the maintenance of
these delightful Christmas decorations.
The Julie-Lämpli – as we call them here
– can still be seen all over the Saanenland
and are still very much appreciated!” said
Kropf, with gratitude.
But Andrews’ commitment to the region
didn’t stop there – for many years she
appeared at Gstaad’s Grand Slam tennis
tournament to hand out the trophies to the
winners.
She and Edwards also founded the film
score festival CINEMUSIC, which ran for
five years in the mid-1990’s. Andrews used
this opportunity to bring friends like Roman Polanski and Liza Minnelli to Gstaad,
sparking their interest in the Saanenland
and adding a welcome sheen of understated glamour to the village.
Victor/Victorious
A radiant Andrews, dressed in bright
blue silk blazer, took to the podium and
was presented with an oversized, framed
copy of the honorary citizenship document.
“I am so happy to now be a Gstaaderin,”
Andrews smiled, with tears in her eyes.
The open-air ceremony also included the
unveiling of a sculpture, “Sitting Duck”
made by Edwards, and generously donated to the community by Andrews. Musical entertainment replete with music
from both Edwards’ and Andrews’ films
was played by local students. Afterward,
devoted fans had the chance to greet Andrews personally at an apéro.
Judging by the enthusiasm of the crowd
and their roaring applause to her heartfelt speech, it’s clear the Saanenland is
just as enamoured of its most beloved
celebrity resident as she is of it.
Julie Andrews‘ Written Response To Her Nomination As Honorary Citizen:
10
PROFILE // GSTAADLIFE
11
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
9
CONCLUSION
GSTAADLIFE prints more copies per annum than any
other English-language publication in the r­ egion. It is
the only non-German monthly magazine covering local
news and events, culture, and glamour.
GSTAADLIFE is the sister publiaton of the Anzeiger von
Saanen. It reports with legitimacy and integrity, providing an in-depth view on local matters.
The discreet high net wealth population and patrons
of Gstaad subscribe and read GSTAAD­LIFE.
The harnessing of luxury, discretion
and elegance are key to the eternal
lustre of Gstaad. By perfecting this,
Gstaad has become an outstanding
jewel of the Alps.
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
10
Contact CONTACT
Send your inquiries and bookings to:
Fotos: zVg, © bloomua – Fotolia, © Leonid Tit - Fotolia
Eliane Behrend
GSTAADLIFE
Müller Medien AG
Kirchstrasse 6, 3780 Gstaad
Phone +41 (0)33 748 88 71
[email protected]
T H E E X C L U S I V E M O N T H LY P U B L I C AT I O N A B O U T T H E G O O D L I F E I N G S T A A D
11