be inspired! - Texas State Florists` Association

Transcription

The Bloomin’ Texan
October 2015
be inspired!
“Indian summer weather brings a crispness to the air forecasting cooler
temperatures are ahead. A color palette that is ever-changing to the
warm tones of red, yellow, orange, copper and brown; green colors of
foliages and grasses take on a richness found only in a change of seasons!”
Matt Wood AIFD
The Bloomin’ Texan | October 2015 | 1
A Sweet Way
to Grow Your
Business!
Same Day Delivery - Receive orders from 1-800-Flowers.com®.
Send Gift & Gourmet Products Nationwide - Increase out bound sending
opportunities with FruitBouquets.com arrangements & 2-Day Drop ship from
1-800-Baskets.com®.
Retail & Corporate Accounts, Sympathy for the Home - Grow retail sales at
holidays and everyday with professionally designed pre-made gift baskets,
towers & gift sets from our 1-800-Flowers.com Family of Brands.
2 DAY DROP SHIP
Artisan Medley™
Fruit Basket
PC# 141638
Deluxe Balsam Gift
Basket
PC# 89091F
Abundant Fruit and
Chocolate Tray™
PC# 106041
Great Big Happy
Birthday Sampler
PC# 97875
8oz Chocolate
Pretzels
PC# 29961
Visit www.BloomNet.net or Call 1-800-BloomNet (1-800-256-6663)
The Bloomin’ Texan
O C T O B E R 2 0 1 5 | V O L U M E X X X XI | N U M B E R 10
From the
President
At the end of August, the Floral Industry lost a
very dear member, volunteer and Past President of
TSFA, Sheri White AAF TMFA. She will be deeply
missed, but her legacy will continue through a TFE
Scholarship.
There are TSFA members and friends that are
experiencing health and|or personal challenges.
Please know that TSFA is proud to know each and
every member and genuinely wishes you the best,
always.
SusanWeatherford
Life is not a race, but indeed a JOURNEY. And …
on any journey, there is always a pit-stop or two. Take
notice and appreciate every moment as you may not experience it again. There are
far better things ahead than any we leave behind. Remind yourself that there is no
day like today!
Our third and final 2015 Texas Floral Showcase in Lubbock, with J Schwanke, was
captivating! TSFA is pleased and proud to have so many new attendees at our floral
events. With increased interest and involvement by our loyal members, along with
new faces and fresh ideas, this association will continue to thrive and flourish.
There is a lot of ongoing efforts by many volunteers that have dedicated their time
and energy to make these great events possible.
The only place where SUCCESS comes before WORK is in the dictionary!
Our NEW TSFA journey has begun, with our plans and ideas serving as our fuel.
Now is the time to put the “PETAL” to the metal and continue to speed towards
our positive changes. At this pace and with our great supporters…there’s no
stopping us now!
A final “few” thoughts…
Search your purpose and always do the best you can.
Your life doesn’t get better by CHANCE…it gets better by CHANGE.
Appreciate the little things and remember to laugh often.
4-7
8
9-12
13
14
The Value
of TSFA
Membership
EDUCATION
NETWORKING & TRAINING
INVOLVEMENT
CERTIFICATION
VOLUNTEER
15
REPRESENTATION
17-19 SUPPORT
20
21
INSURANCE & SAVINGS
PROMOTION & MARKETING
22
COMPETITION &
SCHOLARSHIPS
THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION
P.O. Box 170760 | Austin, Texas 78717 | 512.834-0361 | FAX 512.834.2150 | 800.375.0361 | www.tsfa.org | E-mail [email protected]
TSFA BOARD
President Susan Weatherford
Immediate Past President Pam Fuller AAF TMFA
First Vice President Norman Northen TMFA
Second Vice President Mary McCarthy AIFD TMFA
Retail Directors
Elaine Carrell TMFA | Bruce McShan | Sandy Ramirez TMFA
Wholesale Director Luke Harwell TMF
Grower Director Patrick Berry
STAFF
Executive Director | Bloomin’ Texan Editor | Dianna Nordman AAF
Administrative Assistant | Tanner Kudela | Production | Barb Donovan
Cover Credit | Cover Design courtesy of Texas Floral Education Bronze Level Underwriter Winward
Designer | Winward Creative Director Matt Wood AIFD
2015-2016 TSFA BLOOMIN’ TEXAN EDITORIAL ADVISORY BOARD
Nora Cisneros TMFA | Annie Fentz-Smith | Sheri Jentsch TMF | Dov E. Kupfer AIFD CFD
Lynn Lary McLean AAF AIFD PFCI TMF | Sandy J. Ramirez TMFA
The Bloomin’Texan USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to The Bloomin’Texan. Located at 9004-C Anderson Mill Rd., Austin,TX 78729. Periodicals Postage Paid at Austin,Texas and at additional mailing offices.
Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’Texan, P.O. Box 170760, Austin,TX 78717.
The Value of TSFA Membership
In this issue, we will share many valuable reasons to get involved, enhance your professional development through
education and certification, and make an impact on your industry by giving back.
Being actively involved in the Texas State Florists’ Association can be valuable in many
areas of your life, both personally and professionally.
Cultivating Member Success and a Strong Floral Community for 101 Years!
Education | Networking | Involvement | Certification | Training | Volunteer | Representation | Support
Insurance | Savings | Promotion | Marketing | Social | Competition | Scholarships
Professional Development
January 27, 2016
The Summit Club | Longview, Texas
Chair: Shana Brittain TMFA
March 30, 2016
Club at Sonterra | San Antonio, Texas
Chair: Cheryl Vaughan TMFA
N
N
EL TWO
LEV
O
ICATI
RA
FLO
L
D
ES
IG
AT
IO
N
LEVE
IG
ES
C
ER
TIF
E
X
P
O
Certification
LORAL D
L
1F
July 16-17, 2016
Tapatio Springs | Boerne, Texas
Chair: Gina Waters TMF
IC
IF
N CERT
•
2
0 1 7
October 8-9, 2016
InterContinental Dallas | Dallas, Texas
Chair: Charles Ingrum
Education
Principles & Elements Curriculum
TSFA is pleased to announce Kevin Ylvisaker
as the featured presenter at the 2016
Texas Floral Showcases and the Texas Floral Forums
He will take us “Beyond the Basics!”
Kevin Ylvisaker AIFD CFD PFCI CAFA
K
Floral Trend Consultant
evin comes to the floral industry with a background in art that
includes a concentration in sculpture and weaving. He has been
in the floral industry for more than forty years.
Kevin is a freelance designer with his company KLY Floral International offering design shows, trend
consulting and personal tutor in store design programs.
He is an Oasis Design Director creating designs for shows, Smithers Oasis IDEA Magazine,
advertisements and Oasis IDEA channel on YouTube. Kevin has also worked on product development and
color palettes for Smithers Oasis.
He is a Teleflora Education Specialist presenting design shows and classes around the country. He has
worked on both the current Teleflora Selection Guide and the Teleflora Wedding Guide. Kevin has been
featured in Teleflora’s Flowers& Magazine numerous times. He has worked with Accent Décor to produce
designs for their catalogs, their “T2” video series and set up their showrooms across the country.
Kevin is a certified member of the American Institute of Floral Designers (AIFD) (CFD) and
is also a Past President of AIFD. He is a member of PFCI, the Professional Floral Communicators
International. He is a member of the Canadian Academy of Floral Artists (CAFA). Kevin is a
past President of the Wisconsin and Upper Michigan Florists Association (WUMFA).
Nationally he has designed and judged for garden clubs, wholesalers,
state associations, floral organizations and floral wire services. He has
presented at several of the Art In Bloom weekends as a guest speaker
and judge. Kevin was a presenter at the 2011 Newport Flower &
Garden Show “Entertaining Newport Style” in Newport, RI.
Kevin was a member of the Design Team for the Inauguration
of President George H.W. Bush in Washington, DC 1989.
He was a Design Team Captain for the Inauguration
of President Bill Clinton in 1993.
He has presented international design programs
and taught classes in England, Ireland, Japan, Taiwan,
Singapore, Canada and Puerto Rico.
Kevin was honored to be a Judge for the
1997 Tournament Of Roses Parade in
Pasadena California. In 1999 he was a
member of the floral design team
for the Fiesta Float Company.
In his personal time he
enjoys his hobby of
fused glass design
and garden
railroading.
Basics 101…Anything but Basic
Education
J SCHWANKE The Flower Expert
“
Members share the reason they
attend educational events!
Education and inspiration go hand in hand,
”
and that is exactly what the Texas Floral
Expo brings to the Design Table.
— Fabian Salcedo
“
The lineup of talented designers and presenters
presented! Loved every session.
— Amy Neugebauer TMF
“
Number 1 all the way – a great
learning experience for anyone.
”
was amazing! So many new ideas were
— Lana King TMF
”
Texas Thanks J Schwanke
Texas was thrilled to host J Schwanke as he traveled through Texas
presenting Basics
101! The program was Anything but Basic! Filled
with tips and techniques to use in the flower shop
each and every day, he truly made
a difference in educating today’s
florists as Texas launched the new
approach to floral education in
Texas! With heartfelt
appreciation, Texas thanks
you!!! What a year it has been!
J is Brilliant
on the Basics!
What did we ever do without
Oasis Floral Adhesive?! We have
created Duchess Roses for years!
Glamellias were made from
Gladiola blossoms even before that!
With Oasis Floral Adhesive the
possibilities are endless! Take a look
at what a few petals combined with
a little creativity presents in this
composite beauty!
Photos courtesy of uBloom.com Flower Expert
J Schwanke AAF AIFD PFCI TMF
Talk about Quick and Easy and right
on Trend! To highlight your Fall
design, all it takes it a spritz of Design
Master to glaze the succulent in
copper! Metallics is what it is all about
so take that extra minute to stand out
and offer a new look for Fall!
Photos courtesy of uBloom.com Flower Expert
J Schwanke AAF AIFD PFCI TMF
Glass empowers and reflects the beauty in a design so why not
take it inside! The beauty of pin cushion protea is enhanced
with a combination of textures all placed within the glass
with just a little extending to invite you in. An understanding
of texture separates the novice from the master. Begin today
to study this element of design and quickly see how an
understanding makes all the difference.
Photos courtesy of uBloom.com Flower Expert J Schwanke AAF AIFD PFCI TMF
Training Networking
Industry Networking
Happens Everywhere
Texas Floral Expo
Texas Floral Showcases
Committee meetings
Board meetings
Social media
Take advantage of the opportunities and get involved!
Welcome to a
Career
in Floral Design
A S S O C I AT I O N
S C H O O L O F F L O R A L D E S I G N
Let your creativity flower in a
comprehensive 2-week intensive
program to train florists
c
c
c
c
www.tsfaschooloffloraldesign.com
Basic Floral Design
Wedding Design
Sympathy Design
Floral Management/Care and Handling of Cut Flowers, Foliage and Plants
Locations:
Austin
12108 Roxie Dr
Austin, TX 78729
Houston
2030 North Loop West,
Suite 103
Houston, TX 77018
Hall of Fame Award — Rio Roses
Presented by Lynn Lary McLean AAF AIFD PFCI TMF
“It has been said that we do not remember days.
We remember moments.”
fter analyzing for more
A
than a decade the different
segments of the floral industry our
The core of development continues
today to place heart, mind, and soul
into even the smallest of decisions.
It has long been with commitment,
a passion for this industry, and
willingness to provide education
that has made the difference that
contributes to their success.
All levels of harvest, grading, and
packaging defined an unsurpassed
quality leading to the development
of a brand that would become known
worldwide.
When invited to be a Texas Floral
Education Underwriter, they not
only stepped up to the plate but
exceeded all expectations. The
support that has been shown to Texas
in each and every project presented
has helped us to surpass what we
hoped to accomplish.
It will be these qualities that will
continue to be the secret of their
success for years to come.
It has been said that we do not
remember days. We remember
moments. Thank you Rio Roses for
creating moments to remember
each and every day.
Involvement
hall of fame recipient was founded
in 1986.
From the time of their founding
they have made a difference in this
industry, setting out to accomplish
what others had not yet done.
Left to Right:Texas Floral Events Coordinator Lynn Lary McLean, Oscar Fernandez, Director of Sales, Rio Roses,
TSFA President SusanWeatherford, Yvette Speziani, Director of Marketing, Rio Roses
TSFA Members
Promoting Flowers
Involvement
had the distinct pleasure
I have
of being involved with the
Memorial Day Flowers program
in Houston for the last three years.
This year, it was especially heart
wrenching for me due to the fact my
father SSGT James Frank Whitmore
passed away from a traumatic head
injury on April 2, 2015. At that
time we started thinking of a time
our family and friends could all get
together for his celebration of life.
My brother and sisters were pretty
busy in April so it would have to be
May and the later it got to the end
of the month I saw Memorial Day
coming up and told my siblings,
“Wow, wouldn’t that be awesome if
we could bring the Memorial Day
Flowers program in Sacramento for
Dad”. They all agreed that it would
be something he would have been
proud of, so we set the wheels in
motion.
Our first obstacle was my father’s
ceremony. When my sister Erin Hill
called the Sacramento Valley Veterans
Cemetery they said that they usually
don’t have services on Sunday or for
that matter a holiday weekend but
they just so happen to have a service
on Sunday morning and they cleared
the way for our fathers’ service at
11am on Sunday, May 24, 2015 with
full military honor. I cried knowing
that this was meant to be.
In 2014, we received enough
donations for 3,000 roses for the
Houston National Cemetery’s
Memorial Day celebration. I felt
confident we could commit to
no less than that. I set my sights
on 3,000 for Houston and 3,000
for Sacramento. My husband said
“How will you be able to handle
two cemeteries if you will only be
at one?” “With a little help from my
friends”, I proclaimed, so I called on
my friends.
By Nicola Parker AIFD CFD TMFA
Bea Cerna, my wonderful co-worker
and also my awesome neighbor
Courtney Versles, agreed to head up
the day in Houston and we had many
volunteers like the ladies of SAFD
who also donated roses matched by
Southern Floral Houston. My friends
Jessica and Tracy Campbell who have
been involved all three years also
pitched in to help so Houston was
a go!
My family was slated to help
in California. My sister
Deanna Carpenter got her sorority
sisters to pitch in and the Cemetery
asked the Air Cadets to lend a hand
so we had plenty of boots on the
ground.
Now for the Roses. Susan
Weatherford asked RIO Roses to
provide roses for both cemeteries —
6,000 total. Thank you so much Rio
Roses.
We shipped the roses for Houston
to Southern Floral where they
processed them for us and Bea picked
up using For All Occasions van
Monday morning which was truly
generous since they were giving up
their holiday sleep in order for us to
get the roses at 7:00 am.
I knew no one in the Sacramento
area and my sister worked for a few
weeks trying to find somewhere
for us to store that many roses until
Memorial Day, so once again,
Susan Weatherford got on the
phone and worked out a plan
with an amazing man named Allan
Nishita, the owner of Flora Fresh
in Sacramento. He generously
paid for the shipping of the roses
and agreed to store, process,
and even deliver the roses to the
cemetery on May 23rd. I could
not believe it, all of these people
were extremely generous in their
help in more ways than one. I got
a chance to visit Flora Fresh Inc.
upon my arrival to California and
was pleasantly surprised by the vast
array of flowers there. It is a huge
wholesaler with an amazing array
of beautiful and unusual flowers.
I took advantage of my visit and
got all of the supply’s that I would
need for my father’s easel and
took a quick tour of his wonderful
facility. Their stem cutter was a
huge underwater cutter that turned
and cut the flowers very quickly
and efficiently, very impressive
indeed. I was also impressed by the
USDA certified flowers that they
have there. Allan stated that they
were organic and could actually
be eaten. Wow, what a great place.
Their glass and silk flowers were
equally impressive. I could have
stayed there all day!
After leaving Flora Fresh, Allan
went to the cemetery and it was
closed so there was a little hiccup
in our delivery process, but my
sweet husband Tim came to the
rescue and spoke to the Holiday
Inn Express where we were staying
and they arranged for us to receive
and store the flowers in their
unoccupied boardroom. Thank
you so much Holiday Inn Express,
Vacaville.You ROCK!
The next day was my father’s
service. It was a true honor to be
there and hear the 21 gun salute
and see my sweet son-in-law
Barrett saluting as they passed with
his remains. The flag was folded in
sharp military style with respect
for the flag and our father. The flag
was then handed to my Dads wife,
Nancy. There is nothing so heart
breaking as to hear Taps played at
your father’s service. It is truly a
symbol of the end of a life well
lived, but I didn’t cry like I thought
I would. Tears of respect and
admiration sure, but not the grief I
thought I would feel.
The next day was Memorial Day
and we were up early getting the
roses from the hotel. My brotherin-law Kevin Carpenter and my
Brother Philip Whitmore helped
to load the flowers into Kevin’s
truck and off to the cemetery we
went. This was the first time the
Memorial Day Flowers program
was introduced to California and it
was well received. Cynthia Nunez,
the director of the cemetery was
there to meet us and welcome us
to the cemetery with condolences
on our loss of our father. We set
up the tables and tents to start
giving away roses. Not long after
arriving we were greeted by a
reporeter from Channel 10 news of
California and she did an interview
with me, asking about our story.
I could barely speak at that time
as things were getting a little
emotional for me at that point. My
father was very proud of my work
with Memorial Day Flowers in the
past and to be able to do this and
honor him in this way was truly a
blessing and it’s still hard to believe
we pulled it off.
I went on a mission to find the
plot for my childhood friend Kevin
Tyler whose father was buried
in Sacramento Valley National
Cemetery so that I could put a
rose on his father’s grave. I entered
his name the same way as I had
done a thousand times at Houston
National Cemetery for numerous
other friends and received his plot
and placement, then I entered
my own fathers name and I was
shocked when his name came up.
He was only buried there the day
before and a flood of emotions
came over me. It was somehow
so final when I saw his name on
the screen and I began to cry right
there. My Dad was one of the
thousands of heros that gave so
much of his life for our country and
now he lays in eternal rest among
our nation’s finest.
After the ceremony
thousands of people came
to get their rose and thank
us personally for being there
and thinking of them and
to just give us a hug.
What an emotional and
wonderful day.
I returned to the ceremony and
spent the rest of the morning
handing out flowers to veterans
and their families and the cemetery
announced that we were there and
thanked us for our participation
that day. After the ceremony
thousands of people came to get
their rose and thank us personally
for being there and thinking of
them and to just give us a hug.
What an emotional and wonderful
day.
Many thanks to all of the good
people who donated money and
time to make this possible. God
knows who you are. A huge thanks
to Southern Floral, Flora Fresh
Inc., and Susan Weatherford for all
that you did and continue to do for
our fine industry and special thanks
to my husband Tim, brother Philip,
sisters Deanna and Erin, my kids
Devin, Barret and Skyler and my
friend Sylvia Sharp who flew all the
way from Texas to be with us. I am
blessed to have the best friends and
family and I will continue giving
back. Let me end with a note for
the sorority that will be picking up
the tradition of handing out roses
in Sacramento next year. I will be
sure to remind them of a special
grave that will need a rose. We love
you Dad… Salute!!
Editor’s Note: Many companies
donated to the success of the Memorial
Day Flowers Program.Thank you
for contributing to this outstanding,
nationwide program.
Steps to AIFD Certification
he American Institute of Floral
T
Designers (AIFD) would
like to encourage you to begin the
Involvement
journey of becoming a Certified Floral
Designer or an Accredited Member of
AIFD. The Professional Floral Design
Evaluation (PFDE) will take place in
Orange County on July 1, 2016 and
will be followed by the annual floral
design extravaganza known as the AIFD
Symposium, themed “Inspiration”!
AIFD has some helpful and exciting
tools and incentives that may assist you
in your journey to become Certified
and/or Accredited.
• FREE videos that give in-depth
examples of the evaluation
criteria used on your floral design
work. The videos can be found
on the website, at the bottom
of this page: http://aifd.org/
membership/become-cfd-and-aifd/
• AIFD also offers five different
online classes. For non-members,
the courses are $99 each, but once
you sign up as a Candidate, the
classes are just $79 each and they
start back up in just a few days!
These classes are a great way to
refresh and refine your design
skills, and use the AIFD Guide
to Floral Design (2nd Edition) as
the backbone to the courses. For
more information on these courses
and to register online, visit this
page on our website:http://aifd.
org/online-education/coursedescriptions/.
• Many of AIFD’s elite Education
Partners offer courses specifically
aimed at fine tuning your skills in
preparation of AIFD’s evaluation
process. Check out the ongoing
calendar of events which list many
courses offered by our Education
Partners, as well as AIFD Regional
conferences: http://aifd.org/
upcoming-events/events/
• We suggest finding an AIFD
mentor in your area if you have
not already. You can always utilize
the “Find a Designer” tool on the
website, www.aifd.org (top of
the homepage). If you are having
trouble finding a mentor, AIFD
would be happy to find someone
in your area to connect you with.
All you need to do is complete the
AIFD PFDE Candidate Enrollment
Form and pay the Candidacy fee
(http://aifdsite.membershipsoftware.
org/assoc_subscribe.asp). Then, in
February, AIFD will send you the
Application to Participate in the
Orange County PFDE. Once you
complete the application and return
it to AIFD (no later than April 15,
2016) with your deposit, you will
have access to Part One of the PFDE:
an online test that helps you prepare
for the hands-on portion of the
evaluations in Orange County.
AIFD is asking you to join them in
their mission to advance the art of
professional floral design through
education, service and leadership,
and to recognize the achievement of
excellence in this art form. If there is
something that AIFD can do to help
you achieve this goal, please contact
them at 410-752-3318.
TSFA Congratulates
Members Inducted
into AIFD
Richard Ace Berry AIFD CFD
Kim O’Brien Jones AIFD CFD
Kiyomi Kurihara AIFD CFD
G. Alan Masters AIFD CFD
Michael McCarthy AIFD CFD
Nicola Gail Parker AIFD CFD TMFA
Marilyn J.M. Schuenemann AIFD CFD
Donna Senter AIFD CFD
TSFA Congratulates the New AIFD
Certified Floral Evaluators and Judges
he following TSFA members have successfully completed the new AIFD CERTIFIED FLORAL EVALUATOR/
T
JUDGE program, and as such, are to be duly recognized by AIFD and the Floral Industry. Each certified judge will
• Dedicate their knowledge and be of service to the floral industry
•
•
•
•
•
•
Have the generosity to help others succeed
Be impartial and consistent in decisions at all times
Be able to validate all of their decisions
Have the ability to give competent feedback and praise
Maintain integrity, respect and professionalism at all times
Uphold the AIFD Certified Floral Evaluator and Judge standards.
Dov E. Kupfer AIFD CFD, El Paso, TX | Julie Rogers AIFD CFD TMFA, San Antonio, TX
Ken Senter AIFD CFD, Houston, TX | Kim O’Brien Jones AIFD CFD, Spring, TX
Marisa Chanel Guerrero AIFD CFD, El Paso, TX | Mary McCarthy AIFD CFD, The Woodlands, TX
Pat Shirley-Becker AIFD CFD TMFA, Austin, TX | Rebecca L. Sherman AIFD CFD, Spring, TX
Ted J. Bruehl AIFD CFD PFCI, Irving, TX | William J. McKinley Jr. AIFD CFD ICPF, College Station, TX
themarket
by
LEVE
L
1F
LORAL D
IG
ES
Texas High Schools Participating in
Level 1 Floral Design Certification
oasis foam
Everyday essentials
and more.
Keep flowers
fresher longer!
SHOP NOW
SHOP NOW
SHOP NOW
Certification
themarket
N
standing orders
Direct from
Holland.
N
dutch flowers
C
A&M Consolidated High School
Lehman High School
Alief ISD
Lewisville High School
Allen High School
Louise High School
Atascocita High School
Luling High School
ER
Banquete High School
Magnolia High School
TIF
O
ICATI
Beckville ISD
Magnolia West High School
Belton High School
Manor High School
2015 Texas Master
Big Sandy
Marcus High School
Florist Graduates
Birdville ISD
McAllen ISD
Bishop
High
School
McKinney
Boyd
Tricia Baker TMF
Bridgeport
ISD
Medina
Valley
Whatever it Takes 4 U | Atlanta, TX
Bryon Ponline
Steele in no time.
Methodist School
Get everything you need
Kathryn Bell TMF
Byron Nelson High School
Millsap High School
CONTAINERS
FLOWERS
SUPPLIES
Roswell, NM
Calallen High School
Mineola High School
Caldwell
High
School
Mineral
Wells High School
James Burrage TMF
WithCreek
instant High
access School
to a huge selection of Teleflora
Caney
Montgomery High School
Knapp Flower Shop | Galveston, TX
containers, farm-direct flowers and supplies, it’s easy
Canutillo
High School
Morton Ranch
to love our new one-stop online shop. Sign on to
by
MyTeleflora.com
andSchool
experience themarket today!
Canyon
Lake High
Mt. Pleasant
Alexandra Rangel TMF
one-stop online shop
Cedar
High School
Muleshoe ISD
ShopPark
themarket.myteleflora.com
Flowerland |ourMidland,
TX
Center High School
Nacogdoches High School
Courtney Rosenbalm TMF
Chapel Hill High School
Needville High School
Gilmer, TX
Chavez High School
New Caney
Clear
Creek
High
School
Nimitz
High School
Tina Rosenbalm TMF
Clifton
Career
Development
School
Northwest
HS
Big Sandy High School | Gilmer, TX
College Station High School
Orangefield High School
Como-Pickton High School
Ore City
Tatiana Weakley TMF
Crosby High School
Pflugerville High School
Needville, TX
Cuero High School
Plano East
Tom Williams TMF
Cy-Fair High
Plano West High School
Mark Knox Flowers | Odessa, TX
Cypress Creek High School
Pleasanton ISD
Cypress Lakes
Queen City High School
Dayton High School
Rider High School
Decatur HS Deer Park
Ridge Point High School
DeKalb ISD
Rio Vista High School
Edinburg High School
Royal High School
EL Campo High School
Saginaw High School
Florence High School
Samuel Clemens High School
Friendswood High School
San Diego High School
Frisco Career
San Marcos CISD
Gainesville High School
Santa Gertrudis Academy High School
Galena Park
Seven Lakes High School
2015 Texas Master
Gilmer High School
Shepard High School
Florist Advanced
Gonzales High School
Shoemaker High School
Gorman High School
Skyline High School
Graduates
Grandview ATC
Somerset High School
Grapevine High School
Sonora ISD
Josh Anderson TMFA
Greenville High School
Southwest ISD
James Madison High School
Harmony High School
Splendora High School
San Antonio, TX
Hendrickson High School
Stony Point High School
Lenzie Fuller-Betancourt TMFA
Huntsville ISD
Tatum High School
Jacksonville High School
Thomas Jefferson High School
Bloomer’s Flower Shop
James E Taylor High School
Tidehaven ISD
Harlingen, TX
Jefferson ISD
Tomball Memorial High School
Debra Hill TMFA
Judson High School
Tompkins High School
Flowers and More | Granbury, TX
Katy High School
Travis Bryan High School
Klein Collins High School
Weatherford High School
Amy Neugebauer TMFA
Klein
Forest
West Hardin
The Blooming Idea | Spring, TX
Klein High School
Westfield High School
Cheryl Vaughan TMFA
Lanier High School
Woodlands High School
Creative Petal Designs
LaVernia High School
Woodville ISD
Leaky High School
Yoe High School
Dripping Springs, TX
Texas State Florists’ Association
Jim Orr Volunteer Spirit Award
Presented by First Vice President Norman Northen TMFA
“TSFA is an organization of Volunteers, and you are all appreciated.”
Volunteer
In 2012, the TSFA Board of Directors recognized a need to create a new special award to honor those with exemplary
volunteerism. The award was named after Mr. Jim Orr, a long-time supporter, former board member, former
member of many TSFA committees and a man who embodied the title of “Mr.Volunteerism” within the circles of
TSFA. Jim Orr was always willing to help in any form possible and never hesitated to accept the challenge to do
whatever needed to be done.
Today we come to recognize the next volunteer who embodies his spirit of volunteerism. The TSFA volunteer we
recognize has been a TSFA member since 2000. They have attended every convention since 2000. They have worked in
almost every volunteer position that one can volunteer to assist whether it be registration, designer workroom, trade
fair, auction, assist with classes, education committee, and countless and thankless jobs to make the convention and
now Expo, possible.
This incredible volunteer has assisted with Texas Master Florist and Texas Master Florist Advanced workshops, Texas
Certified Florists retreats, and Vocational Ag Teachers Conferences.
Our incredible volunteer has served on the Bloomin’ Texan Advisory Committee from 2006-2007. The Education
Committee from 2009 to the present and is currently serving on the TSFA Board as Retail Director, since 2014 and
Co-Chair of the 2015 Industry Communications Committee.
It is my honor to present the 2015 Jim Orr Volunteer Spirit Award to my fellow TSFA Board Member
Elaine Carrell TMFA.
Left to right: Norman Northen, Elaine Carrell and TSFA President SusanWeatherford
Floral Retailer of the Year Award
eleflora proudly announced the recipient of the first annual
T
Tom Butler “Floral Retailer of the Year” award — Ken Freytag
of Freytag’s Florist in Austin, Texas. The Honorary Award recognizes
TSFA Member Inducted into the
American Academy of Floriculture
arcia Wilson AAF is the owner of Breen’s Florist, a full-service florist operating in
M
Houston, Texas for more than 70 years. She gained much of her knowledge and skills
from her father who purchased Breen’s in 1986. As a business owner, she is hands-on and actively
Representation
a retail florist and Teleflora member that best embodies the legacy of
Teleflora’s former Chairman, Tom Butler. In addition to running a
first class retail operation, the award winner shows the highest level
of commitment and service to his local community, is a dedicated
ambassador to the floral industry, and provides leadership and guidance
to fellow florists. The announcement was made at the American Floral
Endowment (AFE) Fundraising Dinner taking place in conjunction
with the Society of American Florists’ (SAF) Annual Convention at the
Ritz-Carlton in Amelia Island, Florida.
“I can’t think of a more deserving individual to honor the values Left to right: Cole Brumby, Ken Freytag, McKenna Brumby and
and legacy of Tom Butler, than Ken Freytag of Freytag’s Florist,”
Amy Brumby. Photo Source: American Floral Endowment
said Jack Howard, Executive Vice President of National Accounts at
Teleflora. “Ken Freytag’s 40-plus year career as an ambassador dedicated to the improvement, growth and sustainability of the
floral industry and that of his fellow florists are just a few of many milestones that make him worthy of this year’s Teleflora
Floral Retailer of the Year Award.”
The Texas State Florists’ Association is proud of TSFA Past President Ken Freytag.
supervises daily and financial operations, sales and marketing, as well as personnel. Under her
leadership, the second-generation business has expanded to include three retail locations.
Wilson, who has more than 30 years’ experience in the floral industry, is a member of the
Texas State Florists’ Association, the Allied Florists of Houston and the Great Lakes Group. An FTD Master Florist, she has
participated in numerous industry events and conferences, where she can often be found sharing her deep well of knowledge
on the floral industry and marketing.
A committed community member, Wilson has held leadership roles with the Professional Referral Organization of
Women (PROW), the Houston Executive Roundtable (HER), Charter 100 (a networking organization for women) and the
Federation of Professional Women. In addition, for five years, she was a board director of the Cancer Survivors Fund. She is
also active with local arts organizations, including the Houston Art Festival.
Wilson earned a bachelor’s degree from Stephen F. Austin State University in Nacogdoches, Texas. She has one son and
daughter-in-law.
Texas Floral Education Underwriters
Represented at WTNM
exas Floral Events Coordinator, Lynn Lary McLean
T
AAF AIFD PFCI TMF, with the extraordinary talent of Texas
Cup Winner Chris Collum AIFD TMF and Designer Extraordinaire
Lisa Schuessler TMF, set a flower shop on stage featuring the
products and services of the Texas Floral Education Underwriters.
From design concept to merchandising and marketing
strategies, these area’s most important to floral retailing were
presented.
The awesome folks at WTNM through their purchases from the
program contributed $1,200 to the Texas Floral Endowment. Thank
Lynn Lary McLean represents The Texas
Education Underwriters
you WTNM for this support of floral education.
TheFloral
Bloomin’
Texan | October 2015 | 15
BRONZE
SILVER
GOLD
PLATINUM
Southern
Floral
Company
Past Presidents
Established 1927
WHOLESALE GREENHOUSE
Making Texas Floral Education Possible
please visit tsfa.org for the most up-to-date list of underwriters and their links
TSFA Achievement Award —Jimmy Klepac
Presented by Jack Weatherford | Written by Pat Berry
I
would like to thank Dianna and the board for all of your hard work and dedication this year and for allowing me to
present this prestigious award, TSFA’s Lifetime Achievement Award.
This individual has been deeply rooted in this industry since birth. Literally. Time was spent working in the family business
during his high school years before being told that it was mandatory to attend college and get a degree if serious about
working permanently in that business.
Born in Austin, this person grew up as a diehard Longhorn fan. Unfortunately some wires got crossed along the way and
the burnt orange blood turned maroon.
An agronomy degree was obtained from Texas A&M University in 1987, and after a short stint elsewhere, he joined the
family business. After only a few years of being back and learning the greenhouse production business, his father passed
away unexpectedly. He eventually bought the family business and now owns and operates this business.
One of TSFA’s most dedicated members, he likens TSFA to being extended family. He is a lifetime TSFA Member and has
served on the board of directors many times. He has served on almost every committee within TSFA and chaired many;
including Legislative, Finance, Budget, Long Term Asset, Strategic Planning, Nominating, Achievement, Bloomin’Texan
Advisory, and Membership.
He has served in the past as a trustee for the TSFA Insurance Trust. He has also served as TSFA’s Treasurer. And even
though he is a Past President, he is the outgoing TSFA Grower Director.
He has also been an important cog in the wheel of the Texas Floral Endowment serving on the Board of Directors as
President of the Endowment.
He is a founding member of the Ellison Chair in International Floriculture at Texas A&M.
In short, he is dedicated. He is dedicated in many ways. To God and family first and our industry second. A devoted
husband and loving father of four children, his entire family has been prevalent at TSFA conventions and events. Many of
you know them all personally.
Even though he is still young, by my standards at least, as you can see he has already put in a lifetime of work,
accomplishment and unselfish devotion to others.
My friends, please join me in honoring my friend and yours as we present the 2015 TSFA Lifetime Achievement Award to
Jimmy Klepac of Klepac Greenhouses!
Support
He attended his first TSFA convention in 1997, where he had to borrow a suit from Jack Cross, then president of TSFA, so
that he could attend the President’s Ball. He has made it to every TSFA convention since then. I think he may have bought
his own suit before the next convention, but I can’t swear to it.
The Klepac family surrounds Jimmy to celebrate this achievement.
Support
Left to Right: Ken, Dick,
Jim, Lynne, and Mike,
Gold Level Texas Floral Education Underwriter —
Pikes Peak of Texas
Where did the idea come to start
Pikes Peak of Texas?
The Haley Family has been involved
with the floral industry for over two
generations. In the early 1940’s, they
produced chrysanthemums, snapdragons,
and carnations in greenhouses.The family
also produced field gypsophelia and a
forage crop known as alfalfa.The majority
of their production was marketed through
The DenverWholesale Florist Company,
where Jim Haley’s father, O. Ben Haley was
recruited as its General Manager in 1947. In
1952, the Haley’s invested in the Pikes Peak
Floral Company, which included a number
of greenhouses, a wholesale florist, and
an attached retail flower shop.The family
elected to focus its attention on growing and
wholesaling, and sold off the retail operation.
Pikes PeakWholesale Florist, Inc. was
operating in Denver and in Colorado Springs
as a grower-shipper wholesale florist,
marketing the production of two different
Colorado flower growers when they elected to
open a branch operation in Houston at 1620
Tuam on July 05, 1978.The new branch
was to be operated as a full service, terminal
wholesale florist serving the Houston retail
florist market. In April of 1982, the Houston
Branch of Pikes PeakWholesale Florist, Inc.
split apart from its parent company, and
came into its own as Pikes Peak of Texas, Inc.
with a branch in Louisiana known as
Pikes Peak of New Orleans.
What feature(s) cause
Pikes Peak of Texas to stand
out above the competition?
What makes Pikes Peak of Texas
different from the rest?
As one of the founders of
Pikes Peak of Texas, Inc., President Jim
Haley brought a unique set of leadership
skills and experiences to the Company.
Growing up in the Denver area, he worked
in his father’s carnation greenhouses in
Denver and occasionally at The Denver
Wholesale Florist Company during the
holiday rush periods. It was there that
he gained a great fascination and sense
of appreciation for the importance of
effective marketing. In 1962, he spent a
year working in a greenhouse operation
in Aalsmeer, Holland gaining exposure to
the international aspects of the industry.
Subsequently, Haley earned his degree
in Business Marketing and completed
several post-graduate courses in accounting
along with an intense hands-on course
in computer data processing techniques
sponsored at IBM in 1968.Working for
a national wholesale florist chain in
California, he developed and managed
a central accounting office for their new
branch operations. In late 1975, Haley
was transferred to Houston to serve as the
Houston Branch Manager for the same
company, where he worked for two years
before resigning to join the family business
in Colorado after the Mothers Day season in
late May of 1978.
Today, Pikes Peak of Texas, Inc. operates
in Texas and Louisiana with four branches
known as Pikes Peak of Houston, Pikes Peak
of Austin, Pikes Peak of New Orleans, and
Pikes Peak of Dallas. Pikes Peak of Texas
is managed by President Jim Haley,Vice
President Dick Haley,Vice-President
of IT Ken Haley, Secretary-Treasurer
Haley’s greenhouses in Denver in the 1950’s. Roughly 50,000 sq ft, the range was known as
Junglewood, Inc., rather small by today’s standards.This is where it all began for the Haley family.
Lynne Haley and Mike Haley, Hard
Goods Department Manager for Pikes
Peak of Houston and Pikes Peak of Dallas.
Haley takes great pride in Pikes Peak
of Texas’ ability to recruit and retain
the best floral marketing talents
available in the industry as evidenced
by its international reputation as one
of the industries’ finest wholesale floral
operations. He credits the Company’s
policy of a decentralized marketing plan
that focuses on listening carefully to its
customers, along with a business model
that features a generous bottom line profit
sharing plan designed to synchronize
the operating goals of the local branch
with those of the parent company.
While it operates technically as a single
Corporation with multiple branches, Pikes
Peak of Texas’ business model more closely
resembles a Franchise Chain operation
and as such, it has been remarkably
successful.
wholesaler must change its way of doing
things in order to stay in business. A
year into the study, it became apparent
that the retailers were returning to the
traditional wholesaler in a big way.
WF&FSA had to shift direction and
set out to learn what was actually
happening. It turned out that the retailers
placed great value on the personal
relationships they can build with their
local wholesalers.The problem is that
a national shipper rarely has the indepth knowledge of the wide array of
merchandise handled by a retail florist
when compared to that of the local fullservice wholesaler.The national shipper’s
knowledge is excellent with respect to
their own products, but they fall short of
being able to meet all of the retail florists’
changing needs in terms of service, advice,
and product availability in the way that
the local full-service wholesale florist can.
Early on, Pikes Peak of Texas recognized
the importance of keeping the sales staff
We all talk of the changes in
well-informed with regard to current
the floral industry. How will
events affecting its suppliers and its
the changes in recent years
customers. So, Pikes Peak of Texas elected
shape the floral industry of the to utilize a boiler-room style of sales
future? What is Pikes Peak of
office, placing all of its sales staff in a
Texas doing to maintain the
common office along with the buyers.This
integrity of your customer?
model facilitates a flow of information
What is Pikes Peak of Texas
in real time between the national and
doing to help shape a successful international markets to the retail florists,
future?
who is charged with having to meet the
When we think of changes coming
needs of the final consumer. And while
to the flower industry, we are reminded of things in the flower business can never
the early days of the dot-com phenomena be perfect, Pikes Peak of Texas always
when so many of the retail flower shops
strives to maintain inventories that will
began cutting out the wholesale florist
facilitate last-minute adjustments to a
as an unnecessary middle man in the
customer’s order. Because of its sizable
flower delivery chain.With great concern, customer base, Pikes Peak of Texas feels
theWholesale Florists’ trade association
that it can do this better than many of its
(WF&FSA) retained the services of a
competitors.
market research firm to learn how the
Pikes Peak of Texas is also known
for the periodic floral
design shows that are
put together using
designers that are
nationally renowned
for their creative ideas
and trend-setting
techniques.These are
the people that help
to keep Pikes Peak
and its customers upto-date with the latest
design techniques,
color trends and
ideas.These shows are
Houston Manager and Sales Staff, from left: Cat, Kendra, Amilcar, always well received
Wil,Taylor, Diana, Rhonda, Mike,Tracy, Leslie,Tommy (kneeling)
and very popular.
Austin Manager and Sales Staff, from left: JR, Cathy, David, Crystal, Lisa, Jennifer, Carl, Joe
Dallas Manager and Sales Staff, from left: Raul, Andy, Josh, Lloyd, Allen, Steve
What do you find today’s floral
consumer is looking for?
While Pikes Peak keeps an ear to
the ground with regard to upcoming
trends & preferences, it knows that it is the
Company’s suppliers who spend a great
deal of their resources to determine future
trends and color preferences that floral
consumer will likely be looking for.
Pikes Peak of Texas has learned the
importance of being a good listener to
both its suppliers, and to its customers.
As an active supporter of the
primary trade associations including
WF & FSA, SAF, and the local Allied
Associations, and with its daily
communications with its suppliers and
customers, Pikes Peak of Texas has become
extremely sensitive to the continuously
changing needs of today’s floral consumer.
Among other things, Pikes Peak of Texas
has learned that its customers will be
looking for both a broad selection of the
highest grade flowers available in the
world markets at reasonable prices, and
an equally broad selection of high quality
floral supplies.
direct communications with its customers.
Pikes Peak of Texas buyers have been
trained to listen closely to their sales force
for merchandise and/or service needed by
its customers. Conversely, the sales force
has been trained to keep its customers
abreast of the changes in the industry’s
trends and preferences. Finally, Pikes Peak
of Texas goes to great lengths to respond
favorably to customer requests, but without
making promises that it can’t keep.
Why did Pikes Peak of Texas
support TSFA’s new floral
education direction?
Pikes Peak of Texas operates in an industry
that relies on extraordinarily talented
people trained to meet the needs of today’s
floral consumer.While there are terrific
opportunities for interested students to
learn about the challenges offered in our
beloved industry, Pikes Peak of Texas finds
that far too few young students are truly
aware of what the flower industry has
to offer.This is particularly true of the
wholesale sector of the flower business.
When TSFA announced the details of its
new floral education program, Pikes Peak
In what way do you directly
of Texas opted to seize the opportunity
help those selling flowers today and jump in with its support. Pikes
meet the need of the consumer? Peak of Texas is grateful to TSFA for
As mentioned earlier, Pikes Peak of Texas
recognizing the importance of education
depends heavily on information that its
to our industry, and is proud to be a part
sales force gleans from the frequent and
of this effort.
Insurance
Savings
Texas State Florists’ Association Insurance Programs:
• Occupational Accident Insurance
designed exclusively for TSFA members which pays for medical expenses
when an employee has an on-the-job accident or injury
• Individual Health Insurance
• Group Health Insurance
• Medicare Supplement Plans
ASSOCIATION INSURANCE SERVICES, INC.
Endorsed by the Texas State Florists’ Association
For more information on these programs please contact:
Rig Morgan
Billy Bichler
800.291.1061
800.291.1061
512.219.1911
512.219.1911
I’m a member of
The Florist Federal
Credit Union!
Are You?
“FLOWERS ARE YOUR PASSION.
OUR PASSION IS SERVING YOU”
voice: 575.622.0560 | fax: 575.627.6530
www.thefloristfcu.org
[email protected]
Gallery in Full Bloom
that provided the brides
attending, the opportunity
to make flowers a part of
their wedding experience.
We can hardly wait for you to
see the November issue where
the details will unfold.
Brides choosing flowers at
TSFA’s Exhibit “Bridal Gallery
In Full Bloom”
Simply Social — It’s Fall, Y’all…
Promotion Marketing
he Texas State
T
Florists’ Association
members created a Bridal
ctober begins the holiday season for businesses and marketers. Before the holiday mania gets fully underway, it is
O
important to consider how you will embrace the season in your social media marketing campaigns. This is the perfect
time to produce relevant content that revolves around a shared situation both you and your customers are currently in—
the holidays. Here are a few tips:
1. Customize your FB cover photo and Twitter header to reflect the season.
When your online presence reflects the season you are in, it is an opportunity to be seen as relevant and current by
your consumers.
2. Search for relevant seasonal hashtags and implement them in your content strategy.
Using these hashtags regularly will increase the reach of your message on Instagram, Pinterest and Twitter.
3. Share content relevant to the season.
The holidays are a great time to share seasonal tips and trends your audience will find valuable and want to use.
4. Create a Pinterest board revolving around the season.
During the holidays, users flock to Pinterest for seasonal gifts, ideas and tips. A seasonal board is a great opportunity
for you to increase your reach, visibility and traffic to your website.
Scholarships Competition
Texas Cup Winner
Chris Collum
AIFD CFD TMF
exas State Florists’ Association held the prestigious
T
Texas Cup Competition at the Texas Floral Expo in
Sugar Land, Texas, this past July.
The competition was beautifully coordinated by Texas Cup
Chair Rebecca Sherman AIFD, The Blooming Idea, Spring, TX.
Eleven talented competitors from across Texas each made an
impressive presentation in each of the three design categories:
Wedding Bouquet, Surprise Situation and Interpretive Design.
First place winner was Chris Collum AIFD CFD TMF,
Flowerland, Midland, TX. Chris received $500, a silver cup
and the National Designer of the Year scholarship presented
by the Texas Floral Endowment to compete in the National
Alliance of Floral Associations competition held this fall in San
Antonio, TX. The scholarship is awarded through the Texas
Floral Endowment.
Left to right: Texas Cup Chair Rebecca Sherman AIFD,
Chris Collum AIFD CFD TMF,Texas CupWinner,
TSFA President SusanWeatherford
Second place and $300 was won by Alan Masters AIFD,
Compton’s Florist, La Porte, TX; Third Place and $200
Texas State Florists’ Association extends Congratulations to
all these worthy competitors.
he Texas
T
Floral
Endowment
Board of
Directors would
like to thank you,
the Texas Floral
Expo attendees, for your tremendous support
of floral education through donations to TSFA’s
Silent Auction held at the Texas Floral Expo. These
donations provide scholarships for industry and
those interested in floral design as a career.
The Texas Floral
Education Fund has
been established to
participate in the
underwriting of
new education
projects. Special
thanks to those
that launched
the start up contributions to establish this fund:
Lynn Lary McLean AAF AIFD PFCI TMF,
GreenGlo and the TSFA Grower’s Division.
If you wish to contribute a tax deductible
contribution, please complete the contribution
form or telephone the Texas Floral Endowment
at 512.834.0361.
was won by Nora Cisneros TMFA, Flowers of Kingwood,
Kingwood, TX.
Sheri Montgomery White
S
In Memoriam
urrounded by her loving family, Sheri Montgomery
White, a floral industry legend, passed away Saturday,
August 29, 2015 at Houston Methodist Hospital at the age of 58.
She was born to Ivas and Jewitt Smith Montgomery in Houston,
Texas on February 4, 1957 and raised in Baytown, Texas.
Sheri attended Austin Elementary School, Cedar Bayou
Junior High School, and was a graduate of Sterling High
School. She was a Sterling Star and President of DECA. She was
introduced to her husband, Donnie White, by her sister Vicki
when Sheri served as Vicki’s maid of honor and Donnie was best
man. Needless to say, they fell in love and and were married
within a year. They had 2 sons, Christopher and Bryan, whom Sheri could not have been more
proud. Sheri and Donnie would celebrate 40 years of marriage this September.
Sheri went to work for her parents immediately following high school in their florist shop.
In 1985 she purchased the florist upon her parent’s retirement. Serving the floral industry for
over 40 years, she was awarded Texas Master Florist certification in 1987 and advanced Texas
Master Florist Certification in 2005. In 1990, she was inducted into the American Academy of
Floriculture. She is a member of the Society of American Florists and served as Retail Director. As
a respected leader, she served as President of the South Texas Teleflora Unit, as well as President
of Allied Florists of Houston and Texas State Florists’ Association for two terms. Her involvement
in Texas continued, serving as a member of the Texas Floral Endowment Board of Directors.
Advocating on behalf of the floral industry on numerous occasions, she attended Legislative
Action Days at the Texas State Capitol as well as representing Texas in Washington, D.C. at
our nation’s Capitol. Sheri served on the Design Team for the 2001 and 2005 George W. Bush
Inaugural Event in Washington D.C. Recognized for her service to the industry, she received the
highest award Allied Florists of Houston bestows upon its members, the Buddy Benz Award as
well as the Texas State Florists’ Association Lifetime Achievement Award. Her life of service also
included serving as a member of the Board of Directors for the Baytown Chamber of Commerce,
Ambassador Committee, and Baytown Rotary.
While enjoying a legendary career Sheri’s true passion was to help change lives through her
community service. She tirelessly promoted the Baytown Youth Fair in the business community as
a founder of the Baytown Spur Club. She solicited donations for their Auction which also raised
funds for scholarships and monies to help defray costs for the kids whose projects didn’t make the
auction.
Sheri’s family and friends knew her as a loving, generous, and caring person whom
would gladly give you the shirt off her back and the shoes off her feet, both of which would be
impeccably stylish. Friends were treated as family, and her family was indeed her closest friends.
She loved all babies and animals and will be remembered as a wonderful aunt. Her playful spirit
was contagious and her smile made her blue eyes sparkle with delight. Sheri had a great wit and
if you caught her at work or play she was always laughing. Her infectious laugh could be heard
throughout the room…you always knew she was there.
Sheri was just as comfortable in formal attire to attend a black tie affair as she was in
rubber boots and camouflage. She joined her husband and boys fishing, hunting, and was just
as comfortable sitting around the camp fire at the deer lease as she was at the head table at her
Presidential Events. Sheri left this world knowing that she left her mark by her incredible artistry
as a floral designer, as a devoted wife and mother, sister, daughter, aunt, and mother-in-law. Her
community has been a better place from her substantial contributions and her family and friends
have lost a treasured soul. Sheri’s loved ones will honor her legacy by following her example of
making the world more beautiful and just.
She is survived by her loving husband Donnie White of Baytown, her first born son
Christopher Michael White and son-in-law Jerry Allen Perry of Brooklyn, New York, and her
son Bryan Jason White; Her parents Ivas and Jewitt Montgomery; her sister Vicki Montgomery
Knupple and brother-in-law Lester; her sister Robyn Montgomery Howell and brother-in-law
Ricky; and mother-in-law Betty White, all of Baytown Texas. Brother-in-law C.P. White of Texas
City, Texas. Nieces and nephews Jared Keene and wife Whitney, Katie Davidson and husband
Luke, Melony Kunkel, Joel White and wife Lacy, and Brent White and wife Chloe.
For those who want to honor her, a scholarship has been established in her name by the Texas
Floral Endowment. Memorial donations may be made to the: Sheri Montgomery White Memorial
Scholarship | Texas Floral Endowment | P.O. Box 170760 | Austin, TX 78717.
Lois Robertson Frizzell
L
ois Robertson
Frizzell was
born April 21,1928
to A.J. Robertson
and Caroline Mabry
Robertson in Bryan,
Texas. Mr.Robertson’s
business took them to
the Rio Grande Valley
where Lois met Joe
Frizzell. They came
to Austin, where Lois was employed by the University
Church of Christ and Joe attended the University of Texas.
Lois was employed by the Texas State Florists’
Association in 1956 as Manager of the Members Insurance
Program. Her able direction grew the program to such
proportion that she added three to her staff and took on
the claims settlement process in house, which made her
department the major income stream of the Association.
Lois was elected by the Board of Directors in
1978 to serve as Executive Director. Lois directed a
great number of changes, including the building of a
new headquarters building better suited to the conduct
of a growing profession. Lois was awarded the TSFA
Achievement Award in 1989.
Lois confronted the State of Texas comptroller on
behalf of the Florist Industry in general and her success in
gaining Rule 3.307 http/tinyurl com/. Florists sales tax
approval benefitted all florists tax relief on wire orders
out of state.
Lois was a member of the Daughters of the Republic
of Texas and served as Chairman of the 50th year of
custodianship of the French Legation which hosts the
history of the Republic of Texas.
Lois was the great, great, great granddaughter of
General James Robertson, who was commissioned by
General George Washington. General Robertson led a
contingent of settlers across the Cumberland River to
settle Nashville, TN in 1789. He also established the
first school there, Davidson Academy. He was appointed
Brigadier General of Territorial Militia by General
Washington 1790. His servies ended in 1796.
Others of the Robertson clan pushed further west.
Terling Clark Robertson was awarded an enormous
land grant from the Mexican Government that included
Saledo, of which he was a founder. The Robertson House,
built by E.S.C Robertson is still occupied. A portrait of
General Robertson still hangs over the fireplace in the
library. Liz Carpenter was born in that house and was
second cousin to Lois.
Lois’ mother, Caroline Mabry Robertson was related
to Adjutant General Woodford H. Mabry, for whom
Headquarters of the Texas National Guard, was named in
1892.
Lois’ departure will be mourned by a host of true
friends in the State and National Floral Industry.
Lois was preceded by her parents and her husband, Joe.
Lois is survived by her son Randy Frizzell and her aunt
Billie Mabry Alford of Houston.
Bloomin’ Texan
Advisory Committee
TSFA 2015-2016 Committees
Nora Cisneros TMFA
Flowers of Kingwood
1962-B Northpark Dr., Box 2
Kingwood, TX 77339-1752
Work Phone: 281-883-7792
Annie Fentz-Smith, Pressed Garden
10616 Mellow Meadows Dr., Apt. 1B
Austin, TX 78750
Work Phone: 512-992-0003
Sheri Jentsch TMF, Blumen-Meisters
111 S. Union
New Braunfels, TX 78130-4455
Work Phone: 830-629-1604
Fax: 830-629-1826
Dov E. Kupfer AIFD CFD
Designs By Dov E.
6700 Escondido Ste D3
El Paso, TX 79912-3159
Work Phone: 915-585-0467
Sandy J. Ramirez TMFA, Bloomstreet
133 River Bend Road
Wimberley, TX 78676
Work Phone: 210-237-8806
Fax: 512-847-7968
Bylaws Committee
Jack Cross, Jr. AAF TMFA, Chair
Arthur Pfeil Smart Flowers
803 West Ashby Place
San Antonio, TX 78212-3809
Work Phone: 210-734-5166
Fax: 210-734-5185
Bruce Easley AAF TMFA
109 Launch Lane
Mabank, TX 75156
Work Phone: 903-880-2955
Fax: 903-887-1571
John Priest, Priest International, Inc.
2633 Andjon Dr.
Dallas, TX 75220-1309
Work Phone: 972- 620-9889
Fax: 972-620-1110
Education Committee
Debbie Gordy AAF AIFD TMFA, Chair
Compton’s Florist
1031 S Broadway St
La Porte, TX 77571-5327
Work Phone: 281-471-2124
Fax: 281-471-7525
Debbie Woltmann TMFA, Chair
Brenham Floral Company
2630 Hwy 36 South
Brenham, TX 77833
Work Phone: 979-836-3566
Fax: 979-251-9977
Debbie Wright AAF TMFA, Chair
Enchanted Florist
4416 Fairmont Parkway, Ste 104
Pasadena, TX 77504
Work Phone: 713-944-4303
Fax: 832-850-7687
Joshua Anderson TMFA
James Madison High School
5005 Stahl Rd.
San Antonio, TX 78247
Work Phone: 210-834-0168
Fax: 210-637-4435
Shana Brittain TMF
Southern Seasons
5075 St HWY 87 South
Shelbyville, TX 75973
Work Phone: 936-598-5009
James Burrage TMF
Knapp Flower Shop
1505 Ave L
Galveston, TX 77550
Work Phone: 409-763-8581
Fax: 409-763-6313
Elaine Carrell TMFA, E Designs
PO Box 1926
Cypress, TX 77410-1926
Work Phone: 281-788-7710
Chris Collum AIFD CFD TMF
Flowerland
413 Andrews Highway
Midland, TX 79701-5835
Work Phone: 432-682-1634
Fax: 432-682-8949
Shawn Coyle TMF
Dallas ISD Skyline Career Dev. Center
7777 Forney Rd
Dallas, TX 75227
Work Phone: 214-212-3521
Bruce Easley AAF TMFA
109 Launch Lane
Mabank, TX 75156
Work Phone: 903-880-2955
Fax: 903-887-1571
Ed Fimbel TMFA
3519 Cardiff Mist Dr.
Katy, TX 77494
Peggy Franklin,TMF
Franklin’s Flowers
1807 N. Graves
McKinney, TX 75069-3423
Work Phone: 972-542-0000
Fax: 972-542-8435
Mikaela Hall TMF
4958 FM 3383
Corsicana, TX 75110
Work Phone: 817-480-0746
Pat Hermes TMF
TSFA School of Floral Design
PO Box 70801
Houston, TX 77008
Work Phone: 713-444-6096
Fax: 713-977-0578
Gregg Hoppe AIFD TMF
McShan Florist
PO Box 702442
Dallas, TX 75370-2442
Work Phone: 214-686-8433
Sheri Jentsch TMF, Blumen-Meisters
111 S. Union
New Braunfels, TX 78130-4455
Work Phone: 830-629-1604
Fax: 830-629-1826
Lupe Martinez TMF, Brandon’s Flowers
123 N. Cuyler
Pampa, TX 79065
Work Phone: 806-665-5546
Kimberly Murphy TMF
Gary’s Floral Gallery
4465 South Treadway
Abilene, TX 79602
Work Phone: 325-695-7000
Amy Neugebauer TMFA
The Blooming Idea
15 South Dulcet Hollow Cir.
Spring, TX 77382
Work Phone: 281-465-8740
133 River Bend Road
Wimberley, TX 78676
Work Phone: 210-237-8806
Fax: 512-847-7968
Brandon Richards TMF, Brandon’s Flowers
123 N. Cuyler
Pampa, TX 79065-6419
Work Phone: 806-665-5546
Fax: 806-665-4447
Shari Sandlin TMFA
440 S. Burnett
Baytown, TX 77520
Work Phone: 713-724-3332
Pat Shirley-Becker AIFD TMFA
PS Designs
8008 Osborne
Austin, TX 78729-8067
Work Phone: 512-422-9633
Cheryl Vaughan TMFA
Creative Petal Designs
PO Box 542
Lytle, TX 78052
Work Phone: 512-970-3446
Fax: 512-858-4575
Gina Waters AAF TMFA
The Flower Forrest
7101 B San Pedro Ave.
Work Phone: 210-822-6766
Fax: 210-822-2720
Finance Committee
Norman Northen TMFA, Chair
Precious Memories
1404 South 31st Street
Temple, TX 76504-6706
Work Phone: 254-778-2242
Fax: 254- 899-0242
Patrick Berry
Vickery Wholesale Greenhouse
4911 E Grand Ave
Dallas, TX 75223-2209
Work Phone: 214-824-4440
Fax: 214-827-4321
Jack Cross, Jr. AAF TMFA
Arthur Pfeil Smart Flowers
803 West Ashby Place
Work Phone: 210-734-5166
Fax: 210-734-5185
Ken Freytag, Freytag’s Florist
2211 W Anderson Ln
Austin, TX 78757-1223
Work Phone: 512-345-4142
Fax: 512-345-1336
Jimmy Klepac, Jr.
Klepac Greenhouses, Inc.
PO Box 790
Blanco, TX 78606-0790
Work Phone: 830-833-4574
Fax: 830-833-4579
Jack Weatherford
Weatherford Farms Inc.
PO Box 1707
Stafford, TX 77497-1707
Work Phone: 281-498-7261
Fax: 281-498-4749
Industry Communications
Mary McCarthy AIFD TMFA, Chair
The Blooming Idea
8008 Ashlane Way, Suite 110
The Woodlands, TX 77382-2106
Work Phone: 281-465-4288
Precious Memories
Temple, TX 76504-6706
Work Phone: 254-778-2242
Fax: 254-899-0242
Kassie BakerTMF, House of Flowers
4210 82nd St Ste 224
Lubbock, TX 79423
Work Phone: 806-795-1112
David Keith Brooks TMFA
Postoak Florist
900 Harvey Rd Ste 12
College Station, TX 77840-3556
Work Phone: 979-764-0091
Fax: 979-693-9843
Penny Esparza, HEB
1711 South 11th
Temple, TX
Work Phone: 254-541-9276
Abel Gonzalez, Acolyte
908 S. Willow
La Feria, TX 78559
Work Phone: 956-792-7788
Lana K. King TMF
Blooms From the Heart
9740 Barker Cypress, Ste 106
Cypress, TX 77433
Work Phone: 281-861-4784
Billie Jeanne Kirschner AAF PFCI TMF
308 Bluff St
Buda, TX 78610
Work Phone: 254-702-8392
Amra Kolasinac, Scent and Violet
12811 Westheimer Rd.
Houston, TX 77077
Work Phone: 281-761-6300
Robin Martinez AAF TMFA
Flowers of Kingwood
1962-B Northpark Box 2
Humble, TX 77339
Work Phone: 281-360-1364
Fax: 281-360-1035
Kimberly Murphy TMF
Gary’s Floral Gallery
4465 South Treadway
Abilene, TX 79602
Work Phone: 325-695-7000
Amy Neugebauer TMFA
The Blooming Idea
15 South Dulcet Hollow Cir.
Spring, TX 77382
Work Phone: 281-465-8740
Becky Northen, Precious Memories
1404 South 31st St.
Temple, TX 76504
Work Phone: 254-778-2242
Susan Piland TMF
Windsor Florist Mesquite, Inc.
201 West Main St
Mesquite, TX 75149-4225
Work Phone: 972-289-7030
Fax: 972-289-7758
133 River Bend Road
Wimberley, TX 78676
Work Phone: 210-237-8806
Fax: 512-847-7968
Pat Rendon TMF, Oak Hills Florist
1729 Babcock Rd
Work Phone: 210-349-6549
Fax: 210-349-8945
Shari Sandlin TMFA
440 S. Burnett
Baytown, TX 77520
Work Phone: 713-724-3332
Gina Waters AAF TMFA
The Flower Forrest
7101 B San Pedro Ave.
Work Phone: 210-822-6766
Fax: 210-822-2720
Investment Committee
Precious Memories
Temple, TX 76504-6706
Work Phone: 254-778-2242
Fax: 254-899-0242
Ken Freytag, Freytag’s Florist
2211 W Anderson Ln
Austin, TX 78757-1223
Work Phone: 512-345-4142
Fax: 512-345-1336
Bruce McShan, McShan Florist, Inc.
10311 Garland Rd
Dallas, TX 75218
Work Phone: 214-324-2481
Fax: 214-324-4733
Elaine Nevarez
Elaine’s Florist & Gift Baskets
4796 Beechnut
Houston, TX 77096
Work Phone: 713-661-6788
Fax: 713-661-6892
2633 Andjon Dr.
Dallas, TX 75220-1309
Work Phone: 972-620-9889
Fax: 972-620-1110
Hein Verver, Zoom! Roses
3715 Conflans Rd.
Irving, TX 75061
Work Phone: 817-226-3459
Fax: 972-408-3414
Legislative Committee
Jack Weatherford, Chair
Weatherford Farms Inc.
PO Box 1707
Stafford, TX 77497-1707
Work Phone: 281-498-7261
Fax: 281-498-4749
Patrick Berry
4911 E Grand Ave
Dallas, TX 75223-2209
Work Phone: 214-824-4440
Fax: 214-827-4321
Chad Freytag, Freytag’s Florist
2211 W Anderson Ln
Austin, TX 78757-1223
Work Phone: 512-345-4142
Fax: 512-345-1336
Tiffany Houck, House of Blooms
16180 City Walk
Sugar Land, TX 77479
Work Phone: 281-451-7744
2633 Andjon Dr.
Dallas, TX 75220-1309
Work Phone: 972-620-9889
Fax: 972-620-1110
Nominating Committee
Debbie Wright AAF TMFA, Chair
Enchanted Florist
4416 Fairmont Parkway, Ste 104
Pasadena, TX 77504
Work Phone: 713-944-4303
Fax: 832-850-7687
Patrick Berry
4911 E Grand Ave
Dallas, TX 75223-2209
Work Phone: 214-824-4440
Fax: 214-827-4321
Pam Fuller AAF TMFA
Bloomer’s Flower Shop
2001 S. 23rd
Harlingen, TX 78550
Work Phone: 956-425-2500
Fax: 956-428-0731
Mary McCarthy AIFD TMFA
The Blooming Idea
8008 Ashlane Way, Suite 110
The Woodlands, TX 77382-2106
Work Phone: 281-465-4288
Hein Verver, Zoom! Roses
3715 Conflans Rd.
Irving, TX 75061
Work Phone: 817-226-3459
Fax: 972-408-3414
The Value of TSFA Membership
Cultivating Member Success and a Strong Floral Community for 101 Years!
Education | Networking | Involvement | Certification | Training | Volunteer | Representation
Support | Insurance | Savings | Promotion | Marketing | Social | Competition | Scholarships
We welcome these new members who have recognized theValue of TSFA membership
AUSTIN, TX
Megan Murphy
512-565-4335 • [email protected]
COMO, TX
Rachel Claxton
CORPUS CHRISTI, TX
Michelle Lucas
CRYSTAL BEACH, TX
Alicia Lopez
CYPRESS, TX
Dee A. Ambrosino
DALLAS, TX
Gina Hansen
Richard Trujillo
FRESNO, TX
Maria Lunsford
FRIENDSWOOD, TX
Candace Zombory
FRISCO, TX
Sharon Chisholm
FULSHEAR, TX
Susan Collings
214-733-6355
Fronnie Flowers-Valencia
Julie Lechtenberger
Cathryn Linn
Lissette Martinez
Jennifer Stewart
Nu Tan
Cheryl Tay
Mary Ann Webb
KATY, TX
Helen Nguyen
LA RUE, TX
Debra Mulholland
LAGO VISTA, TX
Cecilia Lozano
LEANDER, TX
Sara Allen
PEARLAND, TX
Mary Cyrus
PLANO, TX
Leah Bomgardner
972-398-6404
Heather Boyt
QUERO, TX
Ken Broughton
ROUND ROCK, TX
Sable Sparks
SAN MARCOS, TX
Jill K. Hobbs
512-203-2924
SEABROOK, TX
Brittany Smith
TEMPLE, TX
Rebecca Northen
254-778-2242
WEATHERFORD, TX
Julie Campbell
817-304-5493
Proudly Serving
The Metroplex Since 1948
Stephanie Johnson
GILMER, TX
Courtney Rosenbalm TMF
HARLINGEN, TX
Kaitlyn Groves
MAUD, TX
Patsy Griffin
HOUSTON, TX
Rebekah Edwards Cunningham
MISSOURI CITY, TX
Alice Hsiao
MIAMI, TX
Rex Thompson
800-McShan
McShanFlorist.com
214-324-2481
DALLAS
TSFA Calendar of Events
SPECIALIZING IN
FLORAL EXCELLENCE
12-TSFA School of Floral Design Classes
15 Houston and Austin, Texas.
Basic Floral Design | Wedding
Design | Sympathy Design | Floral
Management | Care & Handling of
Cut Flowers and Foliages.
For registration information
telephone the TSFA office at
512.834.0361 or online at
SPECIALIZING IN
FLORAL EXCELLENCE
SHERI
telephone
the TSFA office at
MONTGOMERY
WHITE
512.834.0361 or online at
AAF • TMFA
28 TSFA Finance Committee meeting,
TSFA School of Floral Design,
Austin, Texas 10:00 am
31Halloween
BURNET/MARBLE FALLS
www.garysflo
SAN
Shirley Floral Company
& Greenhouse
Joel Paul Shirle
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
Ph
Inside Cover BloomNet | 866.256.6663
SAN A
BURNET/MARBLE FALLS
27 Freytag’s Florist | 800.252.9145 | www.freytagsflorist.com
27 Heights Floral Shop | 713.862.8811 | 800.723.3252 | www.heightsfloralshop.com
26 McShan Florist | 800.331.3349, ext. 7931 | www.mcshanflorist.com
TSFA
Order
Exchange
Back Cover
Teleflora | 800.421.2815
| www.myteleflora.com | Network
800.291.1061 | 512.834.0361
FLOWER & GIFT SHOPS
109 N. MAIN
BURNET, TX 78611
2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
(512) 756-4401
(830) 693-7006
27 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com
Support Your
Advertisers!
TSFA members support the Bloomin’Texan. Please support these advertisers.
ABILENE
SAN ANTONIO
CORPUS CHRISTI
AUSTIN
FORT
A Wholesale Flori
Greg Waters
Gary Norman
Owner
1800 Industrial - Abilene, TX 79602
Phone: (325) 695-7000
1-800-252-9145
Fax 1-512-345-1336
Ken Freytag
www.garysfloralgallery.com
TSFA School of Floral Design,
AUSTIN
Austin, Texas 10:00
am
7 Hanukkah Begins
22 First Day of Winter
AUSTIN
24 Christmas Eve
25 Christmas
31 New Year’s Eve
TSFA Advertisers
21 TSFA Education Committee meeting, 1800 Industrial - Abilene, TX 79
Phone: (325) 695-7000
President
texasschooloffloraldesign.com.
610 PARK STREET
BAYTOWN, TX 77520
281•427•7454
888•538•7721
DECEMBER
1 Daylight Savings Time
8 TSFA Board of Directors Meeting
11 Veteran’s Day
26 Thanksgiving
19-TSFA School of Floral Design Classes
Gary Norman
Owner
610 PARK STREET
BAYTOWN, TX 77520
281•427•7454
888•538•7721
16 Bosses Day
A
Basic Floral Design | Wedding
Y
Design | Sympathy
Design | Floral
T
Management O
| Care & Handling of
W
Cut Flowers and Foliages.
N
For registration information
AB
NOVEMBER
texasschooloffloraldesign.com.
B
22 Houston and Austin,
Texas.
Suppo
SHERI
MONTGOMERY
WHITE
AAF • TMFA
OCTOBER
12 Columbus Day (Observed)
TSFA Orde
B
A
Y
T
O
W
N
• TSFA Past President
www.freytagsflorist.com
Fresh flowers from around the
(817) 457-9869
theconnectionwholesaleflorist
AUSTIN
SAN ANGELO
D
Shirley Floral Company
& Greenhouse
Joel Paul Shirley
CORPUS CHRISTI
President
440 W Beauregard
San Angelo, TX 76903
www.shirleyfloral.com
e-mail: [email protected]
Est. 1935
Phone: 325 655-9111 401 WEST 20TH STREET
Fax: 325 653-8585 HOUSTON, TEXAS 77008
800 588-9111
713.862.8811
800.723.3252
fax 713.864.2686
www.heightsfloralshop.com
SAN ANTONIO
DALLAS
HOUSTON
Emb
Plea
the T
Emb
drop-shipping got you down?
cheer up with teleflora.
When other floral companies are turning their backs on you, rest assured that we’ll always have
yours. In fact, we are now the only major floral service that channels 100% of all orders to local
florists. We’ve been a faithful partner for over 80 years, and we’ll continue to support you for
years to come. So smile—our future together is looking bright.
myteleflora.com
©2015 Teleflora. All Rights Reserved. FM12319
(800) 421-2815

be inspired! - Texas State Florists` Association

Transcription

Similar documents

onam competition- floral rangoli

to the event brochure

Networkervol2 - Flower Shop Network

How it works… Get moving….hop a bus and see Waco!

Private Drinking Water Well Basics

Water based Designing - Rittners School of Floral Design

Bridal Brunch Invitation, Feb 1.indd

2015 Issue 2 - Michigan Floral Association

Friday the 13th! June 13th-14th, 2014

the professional - Michigan Floral Association

Join the Best, Be the Best

If you`re going to San Francisco

Feb/March

Be Cool – Go to School!