docShow Synopsis Captivating Kids` Imaginations! Success Stories
download 
Report Transcription
Show Synopsis Captivating Kids` Imaginations! Success Stories
Captivating Kids’ Imaginations! • #3 preschool show on commercial TV. Behind only Dora and Deigo!1 • #7 Q-Score of regularly-scheduled programs among Moms of Kids 2-52 • 18.5MM monthly viewers3 Show Synopsis Inspires kids to dance, sing and create their own imaginative adventures! The Backyardigans follows five loveable characters who use their imaginations to embark on fantastic adventures – in their very own backyards! Each adventure features new songs, new dances, and all the accoutrements needed for their adventures. 1) Nielsen 4/2/07-7/1/07 2) Marketing Evaluations, Inc. 6/07 3) Nielsen Cume Data 2/07 Success Stories • Parent’s Choice Award 2007: “Mission to Mars” DVD • Parent’s Choice Award 2006: “Surf’s Up” DVD • Parent’s Choice Award in Television – Gold Medal winner in 2006 and 2005! • Publishing: Almost 4.5MM units sold to date! Spring 2008 Fall 2007 All-New Themed Products! Major Marketing Support! Consumer Products 2007-2009 Products at Retail Home Furnishings Home Video Interactive Nick Music Packaged Goods Publishing Stationery/Social Expressions Toys/Activities/Games Fall 2007 All channels All channels All channels All channels All channels All channels All channels All channels Spring 2008 All channels All channels All channels All channels All channels All channels All channels All channels Fall 2008 All channels All channels All channels All channels All channels All channels All channels All channels Spring 2009 All channels All channels All channels All channels All channels All channels All channels All channels Consumer Products Advertising Fall 2007 Marketing Calendar 2007-2009 Marketing Support Network and Promotional Support Advertising Spring 2008 Fall 2008 Spring 2009 “Super Secret Super Spy” Tentpole event (Sept 17th) Primetime “The Tale of the Mighty Knights” Tentpole event (Feb) Home Video release Home Video release Home Video release Publishing tie-in On-Air:, Home Video, Fisher-Price Print: Nick Jr., Home Video Online: Nick Jr., Home Video Home Video release Publishing tie-ins On-Air: Nick Jr., Home Video On-Air: Nick Jr., Home Video Print: Nick Jr., Home Video Online: Nick Jr., Home Video On-Air: Nick Jr., Home Video Print: Nick Jr., Home Video Online: Nick Jr., Home Video Fall 2007 Print: Nick Jr., Home Video Online: Nick Jr., Home Video More than $2.2MM in Nick Media Support 2007-09! © 2007 Viacom International Inc. All Rights Reserved. Please note all information is subject to change. NICKELODEON CREATIVE RESOURCES PROJECT: BY 1-Sheet Back VERSION: Mechanical DATE: JOB #: 09.06.07 • This proof indicates approximate color only! NICKELODEON CREATIVE RESOURCES PROJECT: BY 1-Sheet Front VERSION: Mechanical DATE: JOB #: 09.06.07 • This proof indicates approximate color only!
