Hochzeitsplaner - ABC

26 – 27 February 2017
Order Fair for Bridal,
Evening and Cocktail Fashion
www.abc-salon.com
ABC Salon under new management
O
n August 1st in 2014, AVR Messe und Veranstaltung GmbH took over
the established order show for bridal, evening and cocktail fashion
from Messe München GmbH and will continue it at the established
location, in the MOC. AVR Messe und Veranstaltung GmbH has many years
of experience as an organiser of regional, national and international technical
and end consumer trade fairs, from development to complete implementation
including marketing.
In the wedding segment, the AVR World of Wedding plays this topic on all
communication channels: as organiser of the popular public trade fair called
Hochzeitstage (Wedding Days) as well as publisher of the magazine Hochzeitsplaner
(Wedding Planner) and the online platform braut.de. The high-demanded
special editions Mein Brautkleid (My Bridal Gown) and Meine Brautfrisur
(My Bridal Hairstyle) complete the portfolio.
AVR Messe- und
Veranstaltung GmbH
Weltenburger Straße 4
81677 München
Due to this optimal networking with the industry, AVR creates ideal
conditions to successfully further develop and expand the ABC Salon.
Tel.: +49 89 419694-0
Fax: +49 89 4705364
[email protected]
www.avr-messe.de
Order Fair for Bridal,
Evening and Cocktail Fashion
A
t the specialised trade fair, ABC Salon in Munich, visitors will learn
about the latest trends in the area of bridal, evening and cocktail
fashion. Since 1996, the order fair in the MOC has been known as
a meeting place and a regular feature of the ordering season. Beside the
latest models of bridal, evening and cocktail fashions, top brands from
all across Europe will present accessories, lingerie trends as well as shoes
and children‘s festive clothing.
➤ Ordering platform for the south since 1996
➤ Annual in spring
➤ Visitors from Southern Germany and bordering countries
➤ The ideal location for an intensive dialogue
➤ Unique salon trade fair concept with turnkey showrooms
Sa2v7eFtehberuDarayte2017
26 –
Bridegroom fashion
Evening fashion
Lingerie
Children‘s wear
Gala wear
Special sizes
Bridal accessories
Cocktail fashion
Bridal fashion
Shoes
Communion fashion
Product range
A location with a
growing order environment
T
he fashion city of Munich is versatile, lively and surprising with its
many facets. Munich offers excellent economic conditions for a
flourishing fashion environment. Here, high buying power and
well-developed infrastructure is coupled with an ideal geographical location for the fashion industry due to its vicinity to Austria, Switzerland
and Northern Italy.
WELCOME TO THE ORDER CENTRE MOC
Modern, bright, structured and high-grade – the atmosphere of the
atrium in the MOC provides the ideal conditions for exciting qualified
discussions and concentrated work.
➤ Established ordering platform and internationally
recognized trade fair location
➤ Short distances, appealing ambience, ideal conditions
for successful ordering business
➤ Turnkey showrooms between 49 m2 and 298 m2
➤ Presentation space in the foyer between 35 m² and 210 m²
➤ Individual product presentation with modern wall systems
Maximum attention
for your appearance
T
he ABC Salon will be advertised massively on all communication channels geared to the target group. Constant press
information and multistage direct mailing campaigns will
push the order fair specifically into the line of vision of
its target group.
In addition, exhibitors profit from the professional advertising
package prepared for directly addressing potential customers and
trade fair visitors.
➤ A multitude of advertising material: print and digital
➤ Opportunity to individualise or alternatively personalise
➤ Invitation cards to support customer loyalty
➤ Comprehensive advice through the AVR advertising service
Das einzige Magazin nur für Brautmode
März / April / MAi
02/15
you
ou win!
DeutschlanD € 6,20 • Österreich € 6,90 • schweiz sfr 11,20 • Benelux € 7,30 • italien € 8,30 • spanien € 8,30
honeymoon new
new york
york
honeymoon
75822
Braut-
kleid
für Deine Fig ur
kleider
Unter Bräuten: Großes Forum
& alle Themen zur Hochzeit online!
Love
hochzeitskonzepte
hochzeits
konzepte
Traumhafte Kleider und
accessoires in farbe
papeterie: save the date, einladungskarten & co.
Dein
zum planen & nachstylen
2/2015 März / april / Mai – DeutschlanD € 6,20 • Österreich € 6,90
schweiz sfr 11,20 • Benelux € 7,30 • italien € 8,30 • spanien € 8,30
Unter
Bräuten:
Großes Forum
& alle Themen
zur Hochzeit
online!
P
ExtrahEft: 87 BrautsträussE
ossar zu BlütEn, GEwächsEn & co.
Glossar
E BlumEn dEkorativ
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BriDe’s BesT
frienDs:
124
accessoires
zum Verlieben
ShadeS
inklusiv
er
Flowow
er
Deutschland € 4,80
Österreich € 5,50
Schweiz Sfr 8,50
BeNeLux € 5,70
Italien € 6,30
Spanien € 6,30
& Webseiten!
für Deinen großen Tag
die besten
checklisten
e
ein sonderheft des Hochzeitsplaners
Nur hier –
mit Modellangaben
ausgewählte
punkt für punkt
zur traumhochzeit
tischdeko
Mein
543
Braut-
Das perfekte
festmahl & getränke
Brautkleid
Braut
kleid
01/15 Oktober / November / Dezember / Januar
of
Hochzeitsplaner – The Bride's best Friend www.braut.de
Hochzeitsplaner
planer
typberatung von experten
Hochzeitsplaner
02
15
Mein Brautkleid
NEW!
AVR offers exhibitors of the ABC Salon true added value.
Manufacturers profit from attractive advertising offers from
the AVR World of Wedding portfolio.
Around
the world
trauringe
trauringe
für jeden Stil
Dresscode
Diese Schnitte
schmeicheln
Deiner figur
MacH
Den
en
TesT!
T!
Hallo
Traumkleid!
www.braut.de
nur für die
TrenDs 2015:
Noch mehr
Inspirationen:
www.braut.de
Meine
ein Sonderheft des Hochzeitsplaners
Deutschland € 4,90 • Österreich € 5,60
Schweiz Sfr 8,90 • BeNeLux € 5,90
Norwegen NKR 69,00
Italien € 6,50
frisuren
MustHair!
Vintage & Boho StyleS •
ChignonS • Sleek lookS
uren •
• HocHSteckfriSuren
flec
t-Varianten
flecHt-Varianten
• WaVeS
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u.V.m.
V
V.m.
le
Lovely Fairyta
Romantic
Beach Wedding
rüschen bis zu kühlem Satinglanz
❤Doppelpack – ein Kleid, zwei Looks
❤Wow! – diese rücken entzücken
Brautfrisur
01/2015 März / April / Mai
251
Braut-
❤Bein zeigen – mit Midi, Mini & Co.
❤stilgeflüster – von romantischen
inspirierende
sTyles direkt
vom laufsTeg
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das
einzige
Magazin
Brautfrisur
Nostalgic
Romance
Glänzend
aufGeleGt
So kommt
Dein Haar in
Höchstform
Haar in
Perfektion
kreationen & tiPPS
top-Stylisten
von den top-Stylisten
Viele davon
exklusiv
nur hier!
SteP By SteP-anleitungen
Vorher-nachher-lookS
s:
Krönende Highlight
rs,
Echte Blüten, Fascinato
Diademe & Co.
Natur
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Viele weitere
Frisuren auf:
www.braut.de
Titel_MBF_01_15.indd 2-3
13.02.15 16:20
04.02.15 10:40
eMag
eMag
eMag
The wedding magazine
with high sales
The only magazine just
for bridal fashion
The only magazine just
for bridal hairstyles
The most popular wedding
forum in Germany
Circulation: 45 000
(D, A, CH, BENELUX, I, S)
Copy price: 6.20 Euro
Publishing date: 4 × yearly
Circulation: 45 000
(D, A, CH, L, I)
Copy price: 4.80 Euro
Publishing date: 1 × yearly
Circulation: 45 000
(D, A, CH, BENELUX, N)
Copy price: 4.90 Euro
Publishing date: 1 × yearly
• 1,1 million PIs monthly
• more than 89 000 unique users monthly
• more than 14 000 registered members
• more than 43 000 Facebook fans
Sales: wholesale and retail domestically and abroad, well-assorted newsstand sales,
direct mailing to wedding-related shops, presence at AVR wedding fairs
Room rentals in the atrium 3
Type
Size
Showroom
A
35 m²
€ 1,150
B
45 m² to 49 m²
€ 1,350
C
69 m²
€ 1,950
D
87 m² to 90 m²
€ 2,060
E
130 m²
€ 3,270
F
143 m²
€ 3,670
G
depending on size and
combination
on request
The given prices are net prices, plus VAT.
Only complete showrooms will be rented.
Rental price:
includes showroom, technical services of AVR such as organisational support for
technical questions, energy consumption in the showroom, guard and security service,
cleaning of the sales areas and atrium, final cleaning, waste disposal, traffic direction
signage. Please find further details in the service booklet (receipt after registration).
Showroom fittings:
includes carpeting, ceiling lights, power outlets including 3 KW of power consumption, air-conditioning and company signage. The showrooms are equipped with a
modern wall system. The wall elements are permanently installed. Individual configuration of the showrooms can be ordered after a binding registration via the service
booklet of AVR.
G
G
D
D
F
D
A
A
A
A
A
A
B
B
B
B
C
C
C
B
D
C
E
D
C
D
C
D
C
D
C
Presentation space in the foyer
A
A
A
A
A
A
B
B
B
B
Open, bright and pleasant – the central lynchpin in the atrium
Individual supplements to wall panels possible
Presentation space fitting:
includes carpeting, power outlets including 3 KW of
power consumption, air-conditioning and company
signage. Individual configuration of the presentation
space can be ordered after a binding registration via
the service booklet of AVR.
Planning & Preparation
Event location
MOC Event Centre
Atrium 3
Lilienthalallee 40
80939 München
Arrival
The MOC trade fair location in the north of Munich is just 20
minutes away from the airport and also easy to reach by car
due to the direct connection to the motorway.
Date
26 – 27 February 2017
Set-up and tear-down
February 2017:
Set-up on 25 February 2017 from 12 noon – 6 pm
Tear-down on 27 February 2017 from 5 pm – 11 pm
Opening hours
Sunday, 9 am – 6 pm
Monday, 9 am – 5 pm
Entrance
Entrance is free of charge on both days for professional visitors.
Registration is necessary.
Registration is available online and on-site.
360°
Complete service for exhibitors
AVR supports you from the planning up to executing the order show.
Please contact us for a customised quotation:
Petra Molnár
Project Management
Phone: +49 89 419694-13
E-mail: [email protected]
AVR Messe- und
Veranstaltung GmbH
Weltenburger Straße 4
81677 München
Phone: +49 89 419694-0
Fax:
+49 89 4705364
[email protected]
www.avr-messe.de
Tim Fischer
Project Management
Phone: +49 89 419694-16
E-mail: tfi[email protected]