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Ken-L Ration Brand Style Guide
® Brand Reference Guide Full Color Logo Guidelines: • Preferred signature logo for print and web. 01LOGOS & ICONS • Always use logo lockup as shown, with colors indicated. • Logo should not be violated with other graphics or type. Black and White Logo Guidelines: • Use only in limited applications, such as engravings, limited color or challenges in size. • Logo should not be violated with other graphics or type. ® KLR_logo_fc ™ KLR_Icn_01 ® KLR_Icn_02 ® KLR_Icn_03 ® KLR_logo_bw ® KLR_logo_bw_rev pms yellow c0 m70 y100 k78 pms red 032 c0 m29 y91 k0 pms 288 c0 m70 y100 k78 pms Black c0 m0 y0 k100 pms 259 c0 m29 y91 k0 pms 465 c0 m70 y100 k78 pms 498 c0 m0 y0 k100 Secondary Palette pms 3425 c0 m70 y100 k78 white c0 m0 y0 k0 02COLORS Core Palette My Dog’s Better than Your Dog™ Happy Dogs Since 1922™ All Dogs, All the Time™ Ken-L Ration Elation™ Run with the Big Dogs™ Feed the Beast™ CLEAN PLATE CLUB™ He Begs for it™ GO GET IT!™ It’s bigger than you or me™ How Do You Say “Yummmm” in Dog?™ Race you to dinner™ HUNGRY FOR IT™ 03TAGLINES These phrases can be featured as logo lockups or in suggested fonts on the next page. Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 0123456789!@#$% Flyer fonts: Hardcore abcdefghijklmnopqrstuvwxyz Rockwell Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 0123456789!@#$% Whachouse ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!@#$% *Fonts listed above are available for purchase at www.fonts.com 04FONTS 0123456789!@#$% HK_pat_02 HK_brdr_01 HK_brdr_02 HK_brdr_03 ® HK_brdr_04 ® ® ® 05PATTERNS/BORDERS HK_pat_01 KLR_Vig_01 ™ ® KLR_Vig_03 KLR_Vig_02 KLR_Vig_04 ® ® ™ KLR_Vig_07 ™ KLR_Vig_05 KLR_Vig_06 06VIGNETTES ™ ™ Nunc at placerat sapien. Nulla a metus magna, id posuere purus. Nulla facilisi. Sed nec ligula sed turpis dapibus varius. E N NARM I P T IO DESC ® ® KLR_pkg_htag ME N NAR I P T IO DE SC KLR_pkg_box E N NARM I P T IO DESC KLR_hedr_crd ® 07PACKAGING Al puiqua m lvin m o a ve ssaar drna r phhicu. Doictu e to id aretla e necm. Srtor Vi dignra mlit a vul ed e sed va is a c pu t e ar m si gn ve ta nu ro c m u eus vm m a e hicute nc s o u sc les t eleulpuetus du la. U e t vu ler ie, rmentate faci lao t i nelput squ isus tum tin ilisi ree c t m que ate e, tu ac . Doidus. a e he ttis nib nimrpisposunecnt nd m h i , o a er re etu n m rn rcu e rit s a a . vit gn re ae a. rh se Ae onc m ne us gr an av id a 08PRODUCT Ken-L-Ration® RetroBrands U.S.A (year) Ken-L-Ration® Style Guide/DVD usage: This style guide has been prepared in digital format. A printable PDF of these pages can be found within the DVD’s contents. All titled assets can be found in the art folder within their coordinated sections, e.g., logos, vignettes, patterns, etc. 09TRADEMARK Trademark guidelines: The likenesses of all Ken-L-Ration® shapes, artwork and distinctive lettering are protected under the copyright and trademark laws of the United States and other nations. A copyright and trademark notice in the following form must appear on all licensed merchandise and packaging, and in all advertising for any Ken-L-Ration® licensed merchandise:
