We print your visions.
Transcription
We print your visions.
We print your visions. Innovative complete solutions for outdoor advertising and sales promotion 2 A cordial welcome KL Druck – a partner for all solutions Impeccable service for the client – that has been the mission of KL Druck for four generations. With more than 200 highly qualified specialists and advanced production facilities, the Company can today handle all the production steps for orders of any size – from image processing, advertising techniques, digital, screen and offset printing to delivery and installation throughout Europe. Whether the smallest price tag or an international poster campaign: with very strict internal quality assurance steps, KL Druck ensures perfect quality for every one of its printing projects. Tomorrow’s techniques and solutions – at KL Druck already today. Rolf Kürten General Manager Gerhard Worch General Manager 4 Visions don’t end on the horizon. That’s where they start. KL Druck looks ahead to put you and your brand in the lead. Perfect solutions require not only farsightedness and experience but also the latest techniques to give shape to your ideas together with us. As an innovation partner of the leading machine and material manufacturers, we are able to be at the latest state of the art and to exploit the possibilities associated with this at all times. To use new trends and innovations for your ideas. What will be introduced to the world only tomorrow can be implemented by KL Druck already today. On the following pages, you will get a compact idea of the may options you have with KL Druck. One partner – solutions for every area. You would like to give shape to your visions together with us? Give us a ring to arrange an informal discussion. The world of KL Druck 6 pages 8–11 pages 12–15 pages 16–21 pages 22–25 pages 26–29 Outdoor advertising Transit advertising POS advertising Fairs & Events 18/1-posters Traffic banners Stickers for doors and windows Banners and flags Premium Board Traffic boards (18/1 and 4/1) Floorminders Textile Solutions Branch logistics Up to 5m web width Panorama posters XXL BackBoards Ceiling hangers Displays Trace & Tracking Printing on rigid and flexible media Super poster Car stickers Textil printing Rear walls Internal production tracking Solvent, UV, water-based inks Mega Lights Door covers Frameless Solutions 3D-letters Stock management Full columns Bus stickers Banners Floor graphics Assembling Screen printing City-Light columns Rail stickers Lenticular pictures Guidance systems Packing All formats City-Light poster Locomotive stickers Backlit posters Illuminated frames Shipment & erection All printed fabrics Backlit posters Aircraft stickers Stand displays Partitions (throughout Europe) Fluorescent, metallic and effect colors personalizes posters Retro-reflective vehicle stickers 3D-posters Profile technique Erection network Spot colors Day & Night CLP Transport network timetables Prize award systems Special structures Quality assurance Giant poster House-wall posters Shelf wobblers Advertising techniques Customs clearance Offset printing Building wraps Side-window stickers Block posters Erection/installation Returns management Sheet formats up to 151 x 205 cm Window stickers Ceiling posters Photo wallpapers Picking UV-offset option for PVC, self-adhesive Flags Floorminders Shop window backgrounds Freight costs optimization foil, PP, PE and textile advertising media Flags Product-specific storage Banners Security cover of cardboard, PVC or fabric Logistics, Service & Project Management pages 30–33 Equipment & Solutions Digital printing Outdoor advertising With out of home, you make a perfect impression Rheinenergie: day/night effect - without extra cost in printing, the advertising impact of a City Light poster or of a megalight can be greatly increased. Through the coordination of the background printing colors, the viewer Nieri: We were able to meet the wish for a Big Bang at the Furniture Fair. The hotel is right opposite the main entrance to the Fair and thus in the best position. In addition to perfect printing, the team from KL Druck dealt with the location search, the permits and the erection to the complete satisfaction of the customer. sees a different poster during the day than at night. With our wide-ranging experience and the possibilities of a digital 1:1 proof copy, we can help you in the realization of such campaigns. 9 10 Outdoor advertising H&M: KL Druck is the leading printer for H&M outdoor advertising for the whole of Europe. In addition to our large capacity in offset and digital printing, it is especially our know-how, our Europe-wide logistics and our quality assurance that are the main reasons for this. Opel: Directly opposite the main exit of Frankfort Airport, we glued this window area with 420 sqm of stickers. Since then, it is a premium spot and new motifs are put in place several times a year. Goodyear: We are asked time and again whether we can make billboards especially eye-catching. With excellent contacts also to the technical departments of outside advertising companies, we always find new ways of achieving this. 12 Transit advertising Put motion in your advertising Coca-Cola: the Coca-Cola Christmas tour of 1999 used 12 vehicles to visit several hundred locations throughout Germany. For the grand Finale in Berlin, the trucks drove through the Brandenburg Gate. Kl Druck was responsible for the retroreflecting digital prints and the perfect appearance of the trucks. Rheinenergie: As a major power supplier, Rheinenergie drew attention with more than 60 buses to its long tradition. Vehicles were also decorated in green for the subject of alternative energies with a regional reference. Langnese/Smart: We were one of the first to completely cover cars in ads for sales promotion. Here, too, complete service. The printed foil can withstand the weather for several years and can be removed after use without leaving a trace. Flamme Möbel: Perfect publicity with its name (“flame”) on five trams and attracts attention for a long time not only from tram users but also throughout the city. 14 Transit advertising Zentis: The Zentis trucks advertise the current products. We offer the complete, care-free package up to on-site sticker application also for truck advertising. The spirit of Christmas: Increasing use is also being made of tram stickers for short-term advertising. As the market leader, we have extensive know-how in the area of transit advertising in the whole of Germany. POS advertising Chanel: For window dressing in the perfumery area, it is not only a question of the highest image quality but also of production and logistics that take account of the very diverse requirements of the individual perfumeries. Break Time: We transformed the Break Time areas at Shell service stations using 3M DI-NOC film with this contemporary decoration. The furniture did not have to be changed and business was only interrupted for a very short time. real,-: So that customers could check their PAYBACK account at the Point of Sale, we developed the appropriate display for a Punktomat together with real,-. Telekom: For the window display, development, 1:1 review, UV offset, offset, screen printing, digital printing, comprehensive processing and the logistics to more than 2,000 shops had to be carried out and arranged within a very short time. Made-to-measure solutions 17 18 POS advertising Kaufhof: We have worked for Kaufhof for more than 50 years and are responsible for the complete range, from the smallest fob band, the whole of the interior decoration and window displays to the giant posters on the facades. For this window, there were three levels: window stickers, partially transparent danglers with lenticular pictures and background banners. 20 POS advertising Matrix: This display was put in place on time throughout Germany for the announcement of the premiere. Lindt: The special feature of this decoration was the giant reproduction of the Lindor ball. A special display was to be produced and transported intact to the Point of Sale. For Christmas, we created special decorations throughout Germany, as here at Potsdamer Platz railway station in Berlin. Fairs & Events Successful at Fairs and und Events Leica: Printing, aluminium profiles and erection for the Leica branding at the Fair. Heidelberger: to house the comprehensive air-conditioning and ventilation equipment,we covered an entire Fair hall at the Drupa. Planning, approval, printing, manufacture, statics, scaffolding and much more had to be coordinated. Audi: Production and mounting for the ski world championship in Garmisch Partenkirchen 2011. 23 24 Fairs & Events Panasonic: The large-scale prints and 3D lettering were prepared in close collaboration with the Fair stand builder. Audi: The manufacture and installation of the graphics and display cases for the Audi Forum Neckarsulm were the responsibility of our advertising display team. Logistics, Service & Project Management 27 Always on time with KL Berlinale: In February 2008, Kürten & Lechner completed the covering of the Sony Center Berlin in record time. In only five days, the KL Druck team printed and fitted the window graphics foilover an area of about 400 sqm. We are experts in Europe-wide logistics and take care that your products arrive on time where you want them. We are connected online with all the leading forwarding agencies and parcel services and can also handle Customs clearance. We deal with several thousand shipments every day. References from satisfied customers available on request. Finnland Norway Estonia Sweden Russia Latvia Denmark Lithuania Ireland Belarus Nether lands- Great Britain Poland Belgium Ukraine Germany Czech Republic Luxembourg Slovakia Moldova France Switzer land- Austria Romania Slovenia Croatia Italy Portugal Hungary BosniaSerbia Herzegovina Monte negroMace doniaAlbania Spain Turkey Greece Malta Bulgaria 28 Logistics, Service & Project Management Toyota: For the opening of the Track & Field World Championships, we produced the world’s biggest postcard for our customer Toyota and delivered it to the Governing Mayor of Berlin by a special transporter. This was recognized as a world record by the Guinness Book of Records. We played a major part in the planning and realization of this project. VOX: Here, too, it is the total service that counts: counseling, design and construction of the display cases, transportation, delivery and installation even under the most difficult conditions, handover with a perfect print. Esprit Arena: The restructuring of the LTU Arena as the Esprit Arena was a hard task. Not only the giant logos of 47 x 15 meters but also the 600 different billboards, signs and pictograms had to be replaced. Have a look at the film about this on our home page. Mazda: The advertising material for the launch of the Mazda 6 was produced at KL Druck 30 Technology & Solutions Limitless technology for limitless applications Lexus: We have equipped the car showrooms in Germany and Switzerland with the latest LED display cases. The cases are 4 x 3 meters in size. With a print width of 5 meters, cases of more than 50 sqm are possible. The requirements relating to even lighting, energy efficiency, CE-tested safety, transportation and installation were met to the entire satisfaction of the customer. We chose suitable aluminum profiles, LED systems, ballasts, protection and printing processes for the customer and delivered a functional overall solution. Technology & Solutions With our capacities in digital printing, screen printing, offset and UV offset, we can handle any print requirement in any format and on any kind of material for outdooradvertising and Point of Sale in the best possible manner. Give your imagination free rein and develop visualization strategies with which you can achieve your aims: The KL Druck team will make every effort to implement your concepts with precision and top-notch quality – for the success of your products. - 32 34 Company History Kürten & Lechner – innovative since 1896 Numerous innovations mark the success story of KL Druck which began more than a century ago with the founding of a “Neografische Anstalt“ by Wilhelm Kürten in Cologne. Trend-setting inventions and patents are evidence of the pioneering spirit of the Company. Customer orientation, quality and economy are values cultivated by KL Druck from the very start – and this is how it will be in the future, too. 1896 Wilhelm Kürten funds a “Neografische Anstalt“ in Cologne 1930 KL Druck develops a patented dry development machine 1948 Integration of planographic, offset and screen printing by Rudolf August Kürten 1982Rudolf August Kürten invents trendsetting screen-printing doctor blade for reproducible screen printing 1992KL Druck takes the first digital printing press into service and becomes an authorized 3M-Scotchprint processor 1996 In the Jubilee year, Rolf Kürten takes over the Company Management 1997 KL Druck named a VIP partner of Scitex Vision (HP) 2004 KL Druck named Beta-Tester for MAN-900 XXL Offset 2007 KL Druck named Beta-Tester for KBA 205/UV-Offset 2011 New building as advanced digital printing center Kürten & Lechner GmbH Ernst-Reuter-Straße 3 51427 Bergisch Gladbach Fon: 0 22 04 / 2 09-0 Fax: 0 22 04 / 2 09-99 E-Mail: [email protected] www.kldruck.de