Effective January 1, 2007

Transcription

GENERAL, RETAIL & CLASSIFIED
CONTRACT TERMS & MECHANICAL SPECIFICATIONS
Effective January 1, 2007
Includes specification and contract information for General ROP Advertising, applicable to organizations in the
following industries or business sectors: Consumer products, National Automotive Manufacturers, Telecommunications,
Technology, E-Commerce, Arts and Entertainment, Political, Publishing, Travel and Education.
Includes specification and contract information for Retail Advertising.
Includes specification and contract information for Classified Advertising. These terms are applicable to organizations
and individuals who are seeking to place an advertisement in the following Classified categories: Real Estate, Automotive,
Death Notices / Announcements, Auctions / Flea Markets, Legal Notices, Business Opportunities & Franchising, Money to Loan,
Yard Sales, Leisure Time, and numerous other miscellaneous merchandise and service categories.
table of contents
1.
PG
General Information Boston Globe Regional Advertising Contacts
National Sales Office Contact Information
Representatives Abroad 1
1
1
1
2. Advertising Services Online
2
3.
The New England Newspaper Group Family
of Advertising Services
3
(The Boston Globe and The Worcester Telegram and Gazette,
BostonWorks, Boston.com, Globe Specialty Products
and NESN)
4.
Advertising and Contract Terms
Advertising and Contract Terms
Combination Rates
Premium Positioning
4
4
4
4
5.
ROP Special Services
Color Advertising
Non-profit Rates
Split Runs
Special Features and Pages
Expanded DMA Upgrade
5
5
5
5
5
6.
ROP Mechanical Specifications
for General & Retail Advertising
ROP Size Requirements
ROP Double Truck
Tabloid Specifications
Closing Times (ROP Deadlines)
6
6
6
6
7
7.
Preprints
Preprint Production and Delivery Total Market Coverage (TMC) Program
Preprint Mechanical Specifications
Preprint Reservations and Delivery Deadlines
Preprint Shipping and Packaging Specifications
8
8
8
8
8
9
8.
The Boston Globe Magazine The Boston Globe Magazine
Deadlines
Printing Process
Reproduction Guidelines
Type Quality Layout Criteria Bindery Products
Combination Orders
Magazine Mechanical Specifications
Magazine 2007 Reservations and Proof Deadlines
10
10
10
10
10
10
10
10
10
11
12,13
9. Design New England
Deadlines
Circulation
14
14
14
10. The Boston Globe TV Week
TV Week Specifications
Specifications for TV Week Inserts
Specifications for TV Week Outside Wraps
Print & Deliver TV Week Inserts & Outside Wraps
Reservation & Delivery for TV Week Inserts & Outside Wraps
TV Week Deadlines
15
15
15
15
15
15
15
11. The Boston Globe Comics
Spadea Wraps
Color Comic/Spadea Deadlines
Gatefolds
16
16
16
16
PG
12. The Boston Globe Regional Advertising
The Boston Globe Newspaper Regional Offices
Closing Times
Multiple Zone Run Discounts
Full Run Carryovers
Premium Positions
Depth Requirements
Specifications for ROP Color
Boston Globe Readership and Coverage
17 18
18
18
18
18
18
18
19,20
13. Classified Information
21
13. Classified Classifications
Calculating the Cost of Your Ad
Contact Information
21
22
22
Classified Mechanical Specifications & Deadlines
Classified Mechanical Specifications
Classified Size Requirements
ROP Mechanical Specifications
Metro Classified Mechanical Specifications
Calendar Classified
Ad File Preperation
Type
Color Printing Specifications
Black & White Printing Specifications
File Preparation Checklist
Ad Delivery
Classified Listings
Classified Display
Closing Times (Classified Deadlines)
Directories Schedule
23
23
23
23
23
24
24
24
24
25
25
25
25,26
26
26
26
28
28
14. The Boston Globe Newspaper Policies & Procedures
General Policies and Rate Information
Contract Regulations
Credit and Payment Terms
Agency Recognition and Commission
Copy and Copyright Regulations
Advertising Acceptability Guidelines Proof of Publication Back Orders 29
29
29
30
30
31
31
31
31
32
33
Credit Application
Credit Card Authorization Form For Advertising Sales
1. Boston Globe Advertising Sales
Boston Globe Corporate Office
135 Morrissey Blvd.
Boston, MA 02205
617.929.2200
Globe NorthWest
80 Hayden Ave., Suite 2
Lexington, MA 02421
Advertising: 781.860.5501
Globe West
111 Speen St.
Framingham, MA 01701
Globe North
One Corporate Place
55 Ferncroft Road, Suite 200
Danvers, MA 01923
Globe South
1165 Washington St.
Hanover, MA 02339
NATIONAL SALES OFFICES
New York
500 Seventh Ave.
8th floor
New York, NY 10018
212.696.5315
Los Angeles
11835 West Olympic Blvd.
Suite 480 East
Los Angeles, CA 90064
310.477.1980
Chicago
111 East Wacker Dr.
Suite 2910
Chicago, IL 60601
312.540.1010
Miami
100 North Biscayne Blvd.
Suite 3020
Miami, FL 33132
305.358.2666
REPRESENTATIVES ABROAD
American Publishers Reps., Ltd.
41 Britain Street, Suite 303
Toronto, Ontario M5A 1R7
t: 1.416.363.1388
The Powers Turner Group
Gordon House, Greencoat Place
London, England SW1P 1PH
t: 011.44.207.592.8300
f: 011.44.207.592.8301
The Boston Globe Newspaper is represented on the European
Continent
by several Publicitas Offices and in Mexico (Central America) by
Towmar.
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2. advertising services online
For the complete Boston Globe media contact list go to:
www.bostonglobemedia.com/contacts
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3. boston globe media
The employees you want. And how to get them.
Boston Globe Media is a next-generation media network that
leverages the most powerful print, broadcast and online media
in Greater Boston and beyond. Comprised of The Boston Globe,
Boston.com, The Worcester Telegram & Gazette, BostonWorks,
Globe Direct, Metro Boston and New England Sports Network,
Boston Globe Media offers customized media solutions that
deliver your target audience.
The Boston Globe and The Worcester Telegram & Gazette
A Boston DMA buy includes New England’s top two newspapers;
The Boston Globe and the Worcester Telegram & Gazette.
Together, the Boston Globe and WT&G offer increased advertising opportunities and provide a vibrant marketplace for
advertisers to maximize their message. With a readership of
2.4 million, combined daily circulation of over 554,000 and
Sunday circulation of over 817,000,
the Globe/WT&G combination is the most powerful print
media vehicle in the market.
2004/2005 Gallup Poll of Media Usage and Consumer Behavior,
Boston DMA; 2004 ABC Audits for The Boston Globe and
Worcester Telegram & Gazette.
Boston.com
Reach Boston.com’s high-quality, loyal audience through
targeted, customized advertising programs. From breaking
news to sports, from technology to entertainment, Boston.
com provides a rich content environment in which
to deliver your message and create consistency in your
advertising across media. Target by demographics,
geography, behavior and more.
For an even bigger impact in the Boston Market, ask about
our Boston Globe/Boston.com Brick & Click Advertising
packages!
Metro Boston
An effective vehicle for connecting with Boston’s young commuters, Metro Boston reaches over 298,000 readers every
week, including nearly 150,000 commuters and 145,000
adults between the ages of 18-34. Add Metro Boston to your
BGM buy — you’ll reach thousands of unduplicated readers
and maximize your market penetration.
BostonWorks
BostonWorks connects employers with nearly two-thirds
of all adults in greater Boston, with a product portfolio
that includes:
• Print and On-line Recruitment Advertising
• Career Fairs
• Targeted Publications
• Direct Mail
And even partnerships with audience and industry-specific
websites — an explosive combination of products that gives
you not just the broadest, but also the most targeted reach
in the Boston market! Let BostonWorks customize a
recruitment package that works best for you. Contact your
BostonWorks sales consultant at 888.566.4JOB (4562)
or go to www.bostonworks.com/mediakit.
Globe direct
From pinpoint distribution to market-wide saturation,
Globe Direct offers effective target-marketing solutions for
businesses of all sizes.
Globe Direct designs, prints and delivers highly targeted
advertising materials. Utilizing direct mail, shared mail and
total market coverage in the Metro-Boston area, Globe Direct
customers complement their Boston Globe advertising buy
with cost-effective, high-impact printed materials.
Nationally, Globe Direct can design, print, fulfill, and deliver
solo/select mail, manage lists and map new customer prospects.
Your Ticket to New England Sports
NESN
New England Sports Network is the station of the Red Sox
and Bruins, providing exclusive coverage of over 125 Red Sox
games and 75 Bruins games.
The Boston Globe and NESN have partnered to provide
advertisers with compelling multi-channel advertising
programs. Packages combine in-paper positioning with
spot and sponsorship opportunities in all NESN programs,
including The Boston Globe Pre-Game Report and
The Boston Globe SportsPlus.
For more information on available opportunities, please
go to: www.bostonglobemedia.com or call us at 617.929.2100.
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4. advertsing & contract terms
Advertisers wishing to employ the advertising services of The
Boston Globe Newspaper may purchase advertising space
at the Open Rate. In order to obtain services at any rate other
than the Open Rate, an advertiser must sign a service contract with The Boston Globe.
Advertisers have the following contract options:
A DOLLAR VOLUME CONTRACT in which the Per Column Inch
Rate General (Gross), Retail (Net) the rates for advertisements in the ancillary publications (Boston Globe Magazine,
TV Week, etc) and the pre-print distribution discount is
determined by the annual contracted spending level of the
advertiser. This type of contract allows advertisers who can
commit with certainty to an annual spending level an
advantageous rate on all their Globe spending.
A CLASSIFIED DOLLAR VOLUME CONTRACT in which
the Per Agate Line Rate is determined based on the annual
contracted spending level of the advertiser.
A FREQUENCY CONTRACT in which all rates are determined
based on the annual contracted advertisement placement
frequency of the advertiser. This type of contract is designed to
provide an advantageous rate structure to advertisers who are
frequent, but not large dollar patrons of The Boston Globe.
Please ask your Boston Globe representative for specific rates.
Combination rates
Combination rates are available within 6 days of the 1st
insertion and on insertion date (same day) excluding Sunday.
No change in size or copy is allowed at combination rates.
Combination rates are not available on Thanksgiving or
Christmas.
The highest rate per column inch advertisement price prevails.
Combination rates are applied to the lower rate per column
inch advertisement.
All of an advertiser’s net spending with The Boston Globe
Newspaper (except for Classified Help Wanted advertising)
and the purchase of Boston.com and/or Globe Direct services
(excluding trucking and postage) is creditable toward dollar
volume contract spending levels. This includes spending in
ROP, combination ads, regional editions, and charges for
special services (i.e. icons, color). Although all net spending
is creditable toward dollar volume contract spending levels,
the purchase of Boston.com and/or Globe Direct are not eligible for discounts or earned rates.
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PREMIUM POSITIONING
For a Premium in addition to the Rates listed on the Rate
Card, The Boston Globe will guarantee ad placement in
particular positions within the paper subject to availability.
These positions are available only for Full Run ROP advertising.
PREMIUM POSITIONING
Advertising Placement
Premium Fee
Added to base PCI rate
Full Run Daily ROP
Page 2 or 3 (Main News) • Premium based upon contractually committed frequency
• See specific restrictions below
20%
Please contact your
Boston Globe Sales
Representative for rates
Any other guaranteed positioning
10%
Note:
• A 10 % Premium will be charged for General & Retail non-CPM
advertisements run on Thanksgiving Day as well as Christmas
Day (except when Christmas Day falls on a Sunday), due to
increased home delivery circulation.
• Color is subject to availability.
Page 2 & 3 Premium Positions, Restrictions
• Only single item ads for high end products will be accepted.
• Coupons may not be included as part of these ads
• Only 2 column x 7 inch ads will be accepted Wednesday
through Saturday
• A signed Page 2&3 Frequency contract is required to
reserve space at any rate other than the open rate
• Page 2&3 Premium charges apply and are added to the
regular contract column inch rates
• Combinations rates are not available
5. rop special services
Color AdvertisinG
Color gives your company an opportunity to present a message
more effectively and creatively, as well as attracting and
retaining readers. Please ask your Globe Account Rep more about
the value of color! For information on color specifications
see our separate technical guidelines book.
Special Features and Pages
SPECIAL FEATURES AND PAGES
Day Section
Monday
Business & Innovation
Health & Science
Sidekick
Non-profit rates
Private Non-profit
Non-Profits receive a 25% discount off the Open General
Rate and/or Combination Rates for Daily and/or Sunday ROP
ads (does not include color premium) provided the I.R.S.
has classified the organization or group as a charity, and its
status as such has been formally approved by The Globe. No
agency Commission.
Tuesday
Sidekick
Wednesday
Food
Travel
Sidekick
Thursday
Style & Arts
Calendar
Regional Editions (GlobeWest, GlobeSouth, etc.)
Sidekick
Split Runs
The Boston Globe newspaper offers the use of 2 or 3 versions
of text in different renderings of the same advertisement on
the same day. Minimum advertisement size: 20 column inches,
ads must be the same dimensions.
2 way split:
15% premium on rates
Friday
Sports Plus
Weekend — Movies, Music, Nightlife
Weekend — Arts & Performance
Sidekick
Sunday
Arts & Entertainment* Movies
Ideas/Books
Travel*
Business & Money Regional Editions
3 way split:
20% premium on rates
*Expanded DMA Upgrade — Advertisements placed in the Sunday Arts
& Entertainment Section or in the Sunday Travel Section will be run in the
Sunday Worcester Telegram & Gazette at DMA Rates.
Please ask your Boston Globe Representative for specific rates and details
or log onto www.bostonglobe.com/advertiser
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6. rop mechanical specifications for general & retail advertising
• Page Width: 11.625”
• Columns to a Page: 6
• Column Width: 1.83 inches
• Column Depth: 21 inches
• Total Column Inches to a Page: 126
• Line Screen: 100
GATEFOLDS IN NEWSPAPERS:
Please contact your sales representative.
TABLOID SPECIFICATIONS
COLUMN WIDTH REQUIREMENTS
(with 9 Points between columns)
COLUMN WIDTH REQUIREMENTS
(with 9 Points between columns)
No. of Columns
Inches Wide
1
1.83
2
3.79
3
5.75
4
7.708
5
9.667
Full
column depth
for preparation and billing
is 21 inches.
6
11.625
Full column depth for preparation and billing is 21 inches.
MINIMUM DEPTH REQUIREMENTS
No. of Columns
Inches Deep
1
.50
2
2.0
Advertisements exceeding 18” in depth will be floated in the
full depth, i.e. 21”, and charged for the full depth. The Globe
will not place editorial over advertisements greater than
18” deep.
ROP Double Truck
WIDTH REQUIREMENTS
No. of Columns
Inches Wide
13
24.125
11 20.328
9
16.547
• All double truck advertisements are to be delivered as
electronic files as specified on pg 8 unless prepared by
The Boston Globe.
• A full depth 11 or 9 column double truck may be centered
or flushed left or right.
• Short double trucks (less than 18” in depth) will be flushed
to the right.
• Minimum depth for a double truck advertisement is 10.5”.
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No. of Columns
Inches Wide
1
1.83
2
3.79
3
5.75
4
7.708
5
9.667
• These specifications also apply to The Boston Globe
Calendar magazine.
• Column width specifications for tabloids are exactly the
same as for full size pages.
•Depth of full tabloid column for preparation is 11.625”.
• Advertisements exceeding 9.5” in depth will be floated in
the full depth, i.e. 11.625”, and charged for the full depth.
• A full page tabloid ad is billed at 57.5 column inches.
ROP deadlines (*Check www.bostonglobemedia.com for the most current deadlines.)
ROP DEADLINES - All times listed are Eastern Standard Time
Issue Date
Reservation
Ads designed by The Boston Globe*
Remote/Disk
Monday
4 PM Friday
7 PM Wednesday
4:30 pm Friday
Tuesday
4 PM Friday
7 PM Thursday
4:30 pm Monday
Wednesday
4 PM Monday
7 PM Friday
4:30 pm Tuesday
• ROP
4 PM Tuesday
Noon Monday
4:30 pm Wednesday
• Calendar
Noon Friday
Noon Monday
4:30 pm Tuesday
• Regional Edition
10 AM Tuesday
Noon Monday
4:30 pm Tuesday
• ROP
4 PM Wednesday
7 PM Tuesday
4:30 pm Thursday
• Weekend Arts & Performance
4 PM Wednesday
Noon Tuesday
4:30 pm Thursday
• Weekend
Movies, Music & Nightlife
4 PM Wednesday
Noon Tuesday
4:30 pm Thursday
Saturday
4 PM Thursday
7 PM Wednesday
4:30 pm Friday
• ROP
10 AM Thursday
Noon Wednesday
4:30 pm Friday
• Arts & Entertainment**
5 PM Tuesday
Noon Wednesday
4:30 pm Wednesday
• Movies
5 PM Tuesday
Noon Wednesday
4:30 pm Wednesday
• Travel**
5 PM Tuesday
Noon Tuesday
4:30 pm Wednesday
• Regional Editions
10 AM Wednesday
5 PM Tuesday
4:30 pm Thursday
• Ideas/Books
Noon Wednesday
5 PM Monday
4:30 pm Thursday
Thursday
Friday
Sunday
Seasonal special sections may require printing 24 hours in advance.
All deadlines are accelerated by 24 hours.
* Created by The Boston Globe Advertising Design staff.
** These sections also run in the Worcester Telegram & Gazette.
Double Truck Ads: 24 hours earlier than stated deadlines
To see a proof: copy is due at The Globe 48 hours prior to
release deadlines
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7. Preprints
PREPRINT PRODUCTION AND DELivERY
Preprint distribution is available in The Boston Globe on Wednesday*, Thursday* and Sunday (excluding those daily papers following
a holiday). *Tuesdays and Fridays are availabe on a limited basis. Your Account Executive will work with you to determine the number
of copies required to ensure circulation in your desired target area.
*Distribution is limited; discuss date availability, or delivery options with your Account Executive.
Quantities - Delivered quantities are based upon an estimate of circulation ordered plus a provisions for gross press run, unsold copies,
circulation variance, estivated shipping and machine damage. Please contact your account representative for estimated quantities.
Circulation is variable. As a result, The Boston Globe will not be responsible , nor provide rate adjustments, for shortages or overages
caused by circulation fluctuations , or for distribution which is missed due to below spec, poorly printed or packaged material.
Minimum distribution is 25,000 pieces Sunday and 50,000 daily.
The Boston Globe Newspapers in partnership with Globe Direct, Inc., provides print and deliver packages for products distributed in The
Boston Globe, or in combination with direct mail distribution for Total Market Coverage (TMC) within a select geographical area. These
advertising sections may be printed on regular (30lb) or upgraded (35-60 lb) newsprint. Complete design and layout services are also
available.
TOTal MARKET COVERAGE (TMC) PROGRAM
Globe Specialty Products/Globe Direct, a total market coverage wrap, is distributed to 100% of households in the market. Call for a
preprint media kit detailing our targeted zip clusters program and TMC Program. Phone 617.929.2507 or Fax 617.929.2514
PREPRINT MECHANICAL SPECIFICATIONS
Samples of the following types of preprints must be submitted in advance to The Boston Globe Newspaper for acceptance in advance
of delivery: Die Cuts, Z-Fold (glued), 55 squared inches or less, advertorials and magazines. Inserts less than 72 square inches will be
converted to tab page equivalents.
Inserts with the following characteristics may pose problems for machine insertion. Please check with your sales representative and
arrange to test these inserts for production capability before placing an insertion orders.
• Non -rectangular; tri-fold; or die-cut,special shape inserts. Accordion folds cannot be accommodated
• Inserts of inconsistent thickness (non-uniform thickness or a lump in an inset, pre-stuffed inserts).
• Inserts that stick together and do not separate consistently.
• Insert pages that are glued, stapled, stitched, perforated or perfect bound.
• Objects such as keys, coins CDs,etc., attached to any page of an inset;sachets containing scented objects; liquids or shampoos;
polybags; paper bags; product samples.
Some of these out-of-spec inserts may be accepted as product samples and may be hand inserted in the field by carriers at an additional cost.
PREPRINT MECHANICAL SPECIFICATIONS
Minimum Stock Thickness
Single Page = 5/1000 of an inch (75#)
4 Page Tab= 3/1000 of an inch (40#)
Maximum page size flat dimensions
Minimum page size
11 inches wide x 12 inches deep
5 inches wide x 8 inches deep
PREPRINT RESERVATION AND DELIVERY DEADLINEs
PREPRINT RESERVATION AND DELIVERY DEADLINES
Day of Distribution
Preprint Reservation Deadlines
Preprint and/or Product Delivery Deadlines
Sunday
16 Calendar days prior to day of distribution
10 calendar days prior to day of distribution
Daily
8 Calendar days prior to day of distribution
6 calendar days prior to day of distribution
Holidays
Call for deadlines
Call for deadlines
Note: Reservations are subject to space availability. Late reservations and late deliveries, if accepted, are subject to a $1,000 surcharge.
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PREPRINT SHIPPING AND PACKAGING SPECIFICATIONS
If shipments are to be made to more than one Globe distribution facility it is the responsibility of the advertiser, or its agent to ensure
that the proper quantities are delivered to each site. Advertisers and/or shippers not complying with these requirements
are subject to surcharge. Addresses below:
• Sunday Globe / 135 Morrissey Blvd., Boston, MA 02125 / 617.929.2926
• Daily Globe / 135 Morrissey Blvd., Boston, MA 02125 / 617.929.2926
For inquiries on shipping and delivery, contact: Ed Foley, Preprint Manager, t: 617.929.2507 or f: 617.929.2514.
PREPRINT shipping and packaging specifications
PackagingProduct must be brick packed on 4-way entry skids, with as few lifts as possible, properly jogged
in minimum turns of 4” to a maximum of 7”. Individual lifts must not be tied or banded
Pallet Dimensions
Not to exceed 40” x 48”
Pallet Height
Not to exceed 51/2 feet (from floor to top of fully loaded pallet)
Pallet Weight
Not to exceed one (1) ton (2,000 lbs)
Pallet Clearance
Clearance from floor to bottom of pallet should be a minimum of 41⁄2” to a maximum of 12”
Binder SheetsBinder sheets or cardboard (not waxed or coated, not to exceed pallet dimensions) must be
between layers to keep inserts flat
PalletMust be topped with reinforced cardboard or similar sturdy material (not to exceed pallet
dimensions) to keep the tops flat and offer product protection
Pallet BandingPallets must be securely banded (minimum of 4 bands recommended). Banding must be tight,
but not damaging. Pallet must be shrink wrapped with sturdy material to prevent load shifting
Unstable shipmentsUnstable products should be put in telescoping cartons, loaded on pallets, banded and
shrink-wrapped
LabelingEach pallet must display a sample of the product therein on two adjacent sides.
Each pallet must carry two pallet tags on adjacent sides with the following information:
Name of newspaper:The Boston Globe Insert run date:
Name of product:
Total number of inserts shipped:
Number of inserts on skid:
Skid weight:
Total skids in shipment:
Printer and trucker name/phone number:
ShippingAll shipments are to be shipped freight prepaid. Bills of lading must include the total number
of skids and inserts
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8. the boston globe magazine deadlines & specifications
the boston globe Magazine
Every Sunday The Boston Globe Magazine provides readers
with a full general interest package, nationally recognized
for its award-winning articles covering local, national, and
international topics plus essays, humor, book excerpts, and
short stories by America’s best fiction writers.
The Globe magazine features short, smart must-reads on a
broad range of topics. Highlights include a compelling mix
of “trend” stories and in depth reports on hot issues. Please
visit www.bostonglobemedia.com
Deadlines
• Final space reservation for all color and monotone must be
made by the 5th Wednesday prior to publication.
• All wait-order copy requiring proofs due on the 5th Friday
prior to publication.
• Final release for all advertising due on the 3rd Wednesday
prior to publication.
Printing Process
• Rotogravure
• SWOP and/or GAA/SWOP Specifications for Halftone
Gravure Standards are recommended
• Input Scanning Resolution
305 Pixels Per Inch — 120 Pixels Per Centimeter
Color Reproduction Guidelines
Maximum Ink Density: 300-320% (total CMYK)
Medium GCR: (not more than 60%)
Highlight: C 5%, M 3%, Y 3%, K 0%
10 |
Type Quality
Thin lines and lettering with fine serifs should be avoided.
Color type should be restricted to two process colors.
Black & White Reproduction Guidelines:
Shadow 95%
Highlight 5%
Layout Criteria
Images may bleed up to the fold. In the case of spreads,
images may extend beyond the fold. Type safety is 0.250
inside trim. Bleed spec is 0.125 beyond trim. Fine lettering,
lines, serif and small type faces should be restricted to one
color and are not acceptable in reverse copy.
Ad Delivery
Please see Ad Delivery Specifications on page 8.
Bindery Products
The Boston Globe Magazine offers Centerfold Inserts and
other bindery products. Contact Tim Borton at 617.929.2534
for more information.
Combination Orders
Colors and images prepared for newspaper reproduction
will print very differently in the magazine. Images intended
for use in both the magazine and newspaper must be color
corrected independently.
The Boston globe magazine mechanical specifications
the boston globe magazine MECHANICAL specifications
Mechanical Requirements
Ad Size
Order
Col. Width & Depth
Make Up
Dimensions
Facing Pages*
10 x 11”
181⁄2” x 11”
Full Pg
5 x 11”
4⁄5 Pg
4 x 11”
3⁄5 Pg Vertical
3⁄5 Pg Horizontal
3⁄5 Junior Pg
1⁄2 Pg Vertical
1⁄2 Pg Horizontal
3 x 11”
5 x 63⁄5”
31⁄2 x 91⁄2”
21⁄2 x 11”
5 x 51⁄2”
2⁄5 Pg Vertical
Square Third Pg
1⁄5 Pg Vertical
1⁄5 Pg Horizontal
1⁄10 Pg (1⁄2 Col.) Vertical
9” x 11”
1
7 ⁄8” x 11”
55⁄16” x 11”
9” x 63⁄4”
65⁄8” x 91⁄2”
43⁄8” x 11”
9” x 51⁄2”
37⁄16” x 11”
55⁄16” x 51⁄2”
15⁄8” x 11”
37⁄16” x 51⁄2”
15⁄8” x 51⁄2”
37⁄16” x 211⁄16”
15⁄8” x 211⁄16”
15⁄8” x 13⁄8”
1⁄10 Pg (1⁄2 Col.) Horizontal
2 x 11”
3 x 51⁄2”
1 x 11”
2 x 51⁄2”
1 x 51⁄2”
2 x 2.69”
1⁄20 Pg (1⁄4 Col.)
1 x 2.69”
1⁄40 Pg (1⁄8 Col.)**
1 x 1.38”
no bleed premium charges
BLEED ADS
*Gutter type safety of 1⁄2” (1⁄4” per page) is required.
** Placement in Distinctive Shopping Directory only.
MECHANICAL SPECIFICATIONS FOR BLEED ADS
with Column Widths and Depths Expressed in Inches for Make-Up Preparation
(Width x Depth)
Unit Size Facing Pages* Full Pg
4⁄5 Pg 3⁄5 Pg Vert. 3⁄5 Pg Horiz. 1⁄2 Pg Vert. 1⁄2 Pg Horiz. 2⁄5 Pg Vert. Pre-Trim Trimmed Dimensions Size 1
3
19 ⁄2” x 11 ⁄4” 19” x 111⁄2” 93⁄4” x 113⁄4” 91⁄2” x 111⁄2” 75⁄8” x 113⁄4” 73⁄8” x 111⁄2” 513⁄16” x 113⁄4” 59⁄16” x 111⁄2” 93⁄4” x 71⁄8” 91⁄2” x 7” 47⁄8” x 113⁄4” 45⁄8” x 111⁄2” 93⁄4” x 57⁄8” 91⁄2” x 53⁄4” 315⁄16” x 113⁄4” 311⁄16” x 111⁄2” Live Type Area 1
18 ⁄2” x 11” 9” x 11” 1
7 ⁄8” x 11” 55⁄16” x 11” 9” x 63⁄4” 43⁄8” x 11” 9” x 51⁄2” 37⁄16” x 11” Ordered
Size**
10 x 11”
5 x 11”
4 x 11”
Pre-Trim
(Paper Size)
Trimmed Size
(Bleed)
Live Type Area
or
Non-Bleed Page
3 x 11”
5 x 63⁄4”
21⁄2 x 11”
5 x 51⁄2”
2 x 11”
*Gutter type safety of 1⁄2” (1⁄4” per page) is required.
**First number represents number of columns.
Note:
•Images may bleed up to the fold. In the case of spreads, images may extend
beyond the fold.
•Type safety is 0.250” inside trim (per side).
•Bleed spec is 0.125” beyond trim (per side).
| 11
THE BOSTON GLOBE MAGAZINE 2007 Reservation and copy Deadlines
Issue Date
Reservation Deadline
(Wednesday)(1)
Materials Deadline
(Wednesday)(2)
JANUARY 07 January 7, 2007 (Photo Issue)**
December 6, 2006
December 20, 2006
January 14, 2007
December 13, 2006
December 27, 2006
January 21, 2007
December 20, 2006
January 3, 2007
January 28, 2007 (Best of the New)**
December 27, 2006
January 10, 2007
February 4, 2007 (Your Home)**
January 3, 2007
January 17, 2007
February 11, 2007
January 17, 2007
January 24, 2007
February 18, 2007 (Weddings)**
January 24, 2007
January 31, 2007
February 25, 2007 (Best of Luxury Living)**
January 31, 2007
February 7, 2007
March 4, 2007 (Spring Fashion)** January 31, 2007
February 14, 2007
March 11, 2007 (Kitchen & Bath/Personal Finance)**
February 7, 2007
February 21, 2007
March 18, 2007
February 14, 2007
February 28, 2007
March 25, 2007 (Real Estate)** February 21, 2007
March 7, 2007
April 1, 2007 (Spring at a Glance)**
February 28, 2007
March 14, 2007
April 8, 2007
March 7, 2007
March 21, 2007
April 15, 2007 (Your Home)**
March 14, 2007
March 28, 2007
April 22, 2007 (Automotive/Best of Luxury Living)**
March 21, 2007
April 4, 2007
April 29, 2007 (Renovations)**
March 28, 2007
April 11, 2007
FEBRUARY 07
MARCH 07
APRIL 07
MAY 07 May 6, 2007 (Careers)** April 4, 2007 April 18, 2007
May 13, 2007 (Oncology)** April 11, 2007
April 25, 2007
May 20, 2007 (Summer Travel)**
April 18, 2007
May 2, 2007
May 27, 2007 (The Future of Boston)**
April 25, 2007
May 9, 2007
JUNE 07 June 3, 2007
May 1, 2007
May 16, 2007
June 10, 2007 (Your Home/Best of Luxury Living)**
May 9, 2007
May 23, 2007
June 17, 2007
May 16, 2007
May 30, 2007
June 24, 2007 (Puzzles)**
May 23, 2007
June 6, 2007
JULY 07
July 1, 2007
No Magazine
July 8, 2007 (Parenting)**
June 6, 2007
June 20, 2007
July 15, 2007
June 13, 2007
June 27, 2007
July 22, 2007 June 20, 2007
July 18, 2007
July 29, 2007 (Restaurants)**
June 27, 2007
July 25, 2007
AUGUST 07
12 |
August 5, 2007
July 3, 2007
July 18, 2007
August 12, 2007
July 11, 2007
July 25, 2007
August 19, 2007
July 18, 2007
August 1, 2007
August 26, 2007 (Fall Fashion)**
July 25, 2007
August 8, 2007
THE BOSTON GLOBE MAGAZINE 2007 Reservation and copy Deadlines cont.
Issue Date
Reservation Deadline
Materials Deadline
(Wednesday)(1)
(Wednesday)(2)
SEPTEMBER 07 September 2, 2007
August 1, 2007
August 15, 2007
September 9, 2007 (Your Home/Best of Luxury Living)**
August 8, 2007
August 22, 2007
September 16, 2007 (Autumn at a Glance)**
August 15, 2007
August 29, 2007
September 23, 2007 (Fall Travel)**
August 22, 2007
September 5, 2007
September 30, 2007 (Kitchen & Bath)**
August 29, 2007
September 12, 2007
OCTOBER 07
October 7, 2007 (Sports)**
September 5, 2007
September 19, 2007
October 14, 2007
September 12, 2007
September 26, 2007
October 21, 2007 (Your Home)**
September 19, 2007
October 3, 2007
October 28, 2007
September 26, 2007
October 10, 2007
October 3, 2007
October 17, 2007
NOVEMBER 07 November 4, 2007 (Cooking)**
November 11, 2007 (Best of Luxury Living)**
October 10, 2007
October 24, 2007
November 18, 2007 (Green Living)**
October 17, 2007
October 31, 2007
November 25, 2007 (Boston Shops)**
October 24, 2007
November 7, 2007
DECEMBER 07
December 2, 2007 (Your Home)**
October 31, 2007
November 14, 2007
December 9, 2007
November 7, 2007
November 21, 2007
December 16, 2007 (Medical)**
November 14, 2007
November 28, 2007
December 23, 2007
No Magazine
December 30, 2007 (Bostonian of the Year)**
November 28, 2007
December 12, 2007
(1) 5th Wednesday prior to publication
(2) 3rd Wednesday prior to publication
**Themed magazine: These are part of The Boston Globe Sunday Magazine
| 13
9.
D esign N ew E ngland D eadlines
Issue
Advertising close
Materials due
In home
(week of)
2007
January/February
Dec. 4
Dec. 11
Jan. 8
March/April
Jan. 29
Feb. 5
March 5
May/June
April 2
April 9
May 7
July/August
June 4
June 11
July 9
September/October
July 30
Aug. 6
Sept. 4
November/December
Oct. 1
Oct. 8
Nov. 5
Rate Base: 55,000
Circulation summary
Mail
Newsstand
Free bonus airport distribution
• 40,000 copies mailed free to high-end
homeowners in the Metropolitan
Statistical Areas surrounding Boston
(MSAs include Boston, Barnstable-Hyannis,
Brockton, Fitchburg-Leominster, Lawrence,
Lowell, New Bedford, Worcester, MA:
Providence-Warwick, RI: Manchester,
Nashua, Portsmouth-Rochester, NH).
• 9,000 copies offered for sale at $4.99
at newsstands, bookstores, retail
outlets and supermarkets throughout
New England, including all major chains
(CVS, Stop & Shop, Shaw’s, etc.) as well as
at convenience stores, and newsstands at
Logan International Airport.
• 2,000 copies of Premiere and January/
February issues offered free to airline
shuttle passengers at LaGuardia and
Newark airports.
• 4,500 copies mailed free to leading
architects, interior designers, custom
builders, landscape architects, Realtors,
retailers, wholesalers, and materials
suppliers in the region.
14 |
Total distribution: 55,415
Additional 3,000 copies to be distributed
at Design New England and Boston Globe
events, and through our advertising
partners.
10. the boston globe tv week
specifications for sunday tv week magazine
Size of Advertisement
Cols. x Depth*
Ad Order Size Make Up Dimensions
Full Page
5 x 10”
3/5 Pg Vertical 3 x 10” 1/2 Pg Horizontal 9/20 Pg 2/5 Pg Vertical 5 x 5” 3 x 71⁄2” 2 x 10” 3/10 Pg Vertical 1/4 Pg Horizontal
1/5 Pg Vertical 1/10 Pg Horizontal 1/10 Pg Vertical 1/20 Pg Vertical 3 x 5” 5 x 21⁄2” 2 x 5” 2 x 21⁄2” 1 x 5” 1 x 21⁄2” 73⁄8x 10”
45⁄16x 10”
73⁄8 x 431⁄32”
45⁄16 x 715⁄32”
27⁄8 x 10”
45⁄16 x 431⁄32
73⁄8 x 215⁄32”
27⁄8 x 431⁄32”
27⁄8 x 215⁄32”
13⁄8 x 431⁄32”
13⁄8 x 215⁄32”
* The inch figures in this column are the SAU inch equivalents which are
credited to the advertiser’s ROP contract.
Own The Cover Please ask your account executive for more information.
TV WEEK DEADLINES*
Material:
Final space reservations and W.O.
Final Release
Due:
3rd Wednesday Prior to Sunday Publication
3rd Friday Noon Prior to Sunday Publication
* Some deadlines may change due to holidays.
AD DELIVERY
Please see Ad Delivery specifications on page 8.
| 15
11. the boston globe comics
Part-run distribution is also
available for spadea wraps.
Minimum distribution 250,000.
5.4375 in
5.4375 in
PAGE2
in.
Color Comic/Spadea Deadlines
Material:
Space Reservation and Wait Order Copy
5th Wednesday prior to Sunday publication date
Final Release and/or camera ready copy
4th Wednesday prior to Sunday publication date
PAGE1
Spadea Wraps
Spadea — two page standard product with a maximum image
area of 1o.375 x 20 wrapped around the outside fold of the
comics “on press”. No bindery operations are necessary.
Spadea charge is based on two full pages at the
advertiser’s comic contract rate.
Wrap: 1⁄4” - 3⁄4”
Front Coverage: 2.218”
Back Coverage: 8.156”
20 in.
in.
* A 3⁄4” gutter is recommended
to minimize marking from
press rollers.
Comic Sizes
LINE SCREEN: IMAGE RESOLUTION:
20 in.
18
3
in.
4
Gatefolds FOR COMICS
Gatefold: two half-page standard product with a maximum
image area of 5.4375” x 20” — folded on the outside front of
the comics “on press”. No bindery operations are necessary.
Gatefold edge must be perforated.
85-100
170 DPI min.
No frequency discounts for gatefolds.
Comic Sizes
Page Advertizing
Ad Order Size Make Up Dimensions
Cols. x Depth*
Full Page
6 x 20”
11.125 x 20”
3/4 Pg 6 x 15” 11.125 x 15”
1/2 Pg 6 x 9.75” 11.125 x 9.75”
1/3 Pg 6 x 6.5” 11.125 x 6.25”
1/4 Pg 6 x 4.25” 11.125 x4.25”
1/6 Pg 6 x 3” 11.125 x 3"
GATEFOLD
SHARED GATEFOLD
Make Up Dimensions
Width x Height
5.4375”x 20
5.4375” x 9.75”
SPADEAS
Front ¼ 1/4 Fold
2.218”– 8.156” x 20”
Front 1/3 Fold
3.208” – 7.166” x 20”
*Note: A ¾” gutter is recommended to minimize marking from press rollers.
Deadlines:
Space : 5th Wednesday prior to publication.
Materials: 4th Wednesday prior to publication.
16 |
Eliot
12. the boston globe zones
Durham
Lee
Chester
Manchester
Bedford
Sandown Danville
Mont Vernon
Derry
93
Amherst
Milford
Windham
on
Brookline
Hollis
NH
MA
NORTH
nsend
WEST
Pepperell
Groton
Shirley
Ayer
Harvard
West
Newbury
Newburyport
Newbury
C
Georgetown
495
Topsfield Hamilton
Middleton
A
Pineh
93
3 Burlington
B Essex
Wenham
North
Reading
Billerica
Carlisle
Ipswich
Andover
Tewksbury
Chelmsford
NORTH
Rowley
Boxford
North
Andover
Wilmington
Acton
Salisbury
495
Lawrence
Lowell
Westford
Amesbury
Merrimac
Methuen
Dracut
Rye
95
North
Hampton
Seabrook
Groveland
Tyngsborough
Dunstable
Greenland
South Hampton
Haverhill
Salem
Pelham
Littleton
2
Plaistow
Hudson
Nashua
B
Newton
Atkinson
Stratham
Kensington Hampton Hampton
East
Falls
Kingston Kingston
Hampstead
Merrimack Litch- Londonderry
field
3
Newcastle
Newcastle
Portsmouth
Newfields
Exeter
ME
NH
Newington
Newmarket
Brentwood
York
Kittery
Wakefield
Bedford
Rockport
128
019
Danvers Beverly
Reading Lynnfield
Gloucester
Manchester
95
Peabody
Salem
l
Marblehead
Marblehead
A
1
Woburn StoneLynn
ham Melrose
Swampscott
Swam
Saugus
Winchester
Lexington
Malden
Medford
g
Bolton
Stow Maynard
Arlington
Nahant
Nahant
Everett Revere
Lincoln
Somerville
95
Clinton
Belmont
Chelsea
495
2
Hudson
1
Berlin
Weston Waltham Watertown Cambridge
Sudbury
Winthrop
Winthrop
Wayland
128
90
Marlborough
M
lb
h
Boylston
Newton
Framingham
CITY
Brookline
Northborough
Southborough
Wellesley
Hull
290
u
Boston
Needham
93
NNatick
ik
Westborough
3
Shrewsbury
Ashland
Quincy
er
Dedham
Cohasset
Milton
Dover
Sherborn
Hingham
West
WestHopkinton
WeyWey
woodd 95
90
Scituate
93
Braintree mouth
Medfield
Holliston
WEST
Norwood
Randolph
Grafton
Millis
Norwell
Canton
Upton
Holbrook
Medway
Walpole
RockMilford
95
Avon
land
Hanover
Abington
Stoughton
Marshfield
Norfolk
Northbridge
n
Sharon
Franklin
H d l BellingBrockton
Whitman
ham
24
Pembroke
3
495 Wrentham
Hanson
Foxborough
East
Duxbury
West Bridgewater
e
Easton
Mansfield
Bridgewater
Plainville
Halifax
Kingston
cket
North
BBridgewater
id
t
Plympton
Norton
Lancaster
Boxboro
Concord
A
B
A
B
oro
Raynham
Middleborough
Taunton
Carver
Plymouth
readership and coverage
Zone City
Daily
Readership
% Reach*
295,100
53%
Dighton
Sunday
Readership % Reach**
305,900 SOUTH
55%
North (A,B,C)
329,900
47%
388,600 55%
NorthWest (A,B)
367,000
38%
488,500 51%
West (A,B) 305,300 54%
346,200
61%
South (A,B)
292,600
41%
372,900
52%
Berkley
Lakeville
3
495
Wareham
24
Fall River
Freetown
25
Rochester
195
6
Bourne
Marion
Mattapoisett
*% 5-issue Cumulative Reach, **% 4-issue Reach
Source: 2005/2006 Gallup Poll of Media Usage & Consumer Behavior, Boston Globe Zones.
| 17
The Boston Globe Newspaper Regional Offices
GLOBE NORth
t: 978.646.3900
One Corporate Place, Suite 200
55 Ferncroft Road, Danvers, MA 01923
Joseph Brancaleone, Division Manager
t: 978.646.3909 / f: 978.646.3907
e: [email protected]
Globe West
t: 508.820.4200
111 Speen Street, Framingham, MA 01701
fax: 508.820.4205
GLOBE NorthWest
t: 781.860.5500
442 Marrett Road, Lexington, MA 02421
Charles G. Owen, Division Manager
t: 781.860.5510 / f: 781.860.5525
Globe South
t: 781.826.1000
1165 Washington Street, Hanover, MA
02339
Wayne Baker, Division Manager
t: 781.826.1088 / f: 781.826.1021
CLOSING TIMES
COLOR AND BLACK & WHITE DEADLINES
Issue Date
Reservation
Electronic Deadline
Sunday
10 AM Wednesday
5 PM Tuesday
4:30 PM Thursday
Thursday
5 PM Monday
12 PM Monday
4:30 PM Tuesday
* Created by The Boston Globe Advertising Design Staff
Multiple Zone Run Discounts
A 10% discount is granted when an advertiser chooses to
run the same advertisement in multiple zones on the same
day. This discount is granted off the total advertisement
cost, including any premium charges. No change in size
or copy allowed.
Note: The multiple zone discount applies to different subzones not
within the same zone.
Full Run Carryovers
1. Any zone ad running with a minimum purchase of
3 full zones may repeat up to six times in any full run
daily section, within 6 days, at an advertisers contract
repeat rate.
2. Any Zone ad may repeat once in any of the following full
run daily sections, within 6 days, at advertisers contract
repeat rate:
• Monday, Tuesday and Saturday: Any Section
• Wednesday: Food
• Thursday: Style and Arts, Calendar
Premium positions
Premium positions are available on page 2 and 3 of Sunday
and Thursday zoned editions. A 20 % premium applies.
Page 2 ads have maximum depth of 8 inches. Page 3 ads
are unlimited in size.
Note:
•A
10 % Premium will be charged for General & Retail non-CPM
advertisements to run on Thanksgiving Day as well as Christmas
Day (except when Christmas Day falls on a Sunday), due to
increased home delivery circulation.
• Daily zoned display advertising in the West, South, North and
NorthWest will run in Globe West, Globe South, Globe North and
Globe NorthWest featuring local news coverage.
18 |
DEPTH REQUIREMENTS
MINIMUM DEPTH REQUIREMENTS
No. of Columns
Inches Deep
1
4.0
2
2.0
Advertisements exceeding 18” in depth will be floated in the
full depth, (i.e. 21 inches) and charged for the full depth. The
Globe will not place editorial over advertisements greater
than 18” deep. See Ad Delivery Specifications, page 6.
Specifications for ROP Color
All color advertisements should be prepared in the
same dimensions as an ROP black and white advertisement.
See Mechanical Specifications, page 7&8.
If an advertiser would like to review proofs prior to
publication, copy is due to The Boston Globe 48 hours
earlier than the deadlines listed above. No cancellations after
space reservation deadline. Certain holiday periods during the
calendar year may result in earlier deadlines, consult your
Globe representative.
AD DELIVERY
Please see Ad Delivery specifications in our
Technical Guidelines.
THe boston sunday globe readership and coverage
Total Adults
Readership
% 4 Issue Cume Reach
Median HH Income
Boston DMA**
4,783,400
2,224,500
45%
$73,823
City Weekly
556,300
355,300
55%
$59,650
Globe North
703,200
449,100
55%
$74,701
Globe NorthWest
953,600
424,500
51%
$80,834
Globe West 570,300
350.900
61%
$88,598
Globe South
713,000
395,200
52%
$73,048
the boston sunday globe circulation and household penetration
Households
Circulation
%HH Penetration
Boston DMA*
332,746
642,189
27%
City Weekly 337,393
103,728
31%
Globe North
376,112
115,406
31%
Globe NorthWest
441,714
134,877
31%
Globe West
279,903
116,722
42%
Globe South
337,307
122,722
33%
Source: 2006 Claritas; 2005 ABC Audit (this is the most recent detailed circulation data available)
* Designated Market Area
| 19
THe boston sunday globe readership and coverage
Total Adults
Readership
% 4 Issue Cume Reach
Median HH Income
Boston DMA**
4,783,400
2,224,500
45%
$73,823
City Weekly
556,300
355,300
55%
$59,650
Globe North
703,200
449,100
55%
$74,701
Globe NorthWest
953,600
424,500
51%
$80,834
Globe West 570,300
350.900
61%
$88,598
Globe South
713,000
395,200
52%
$73,048
the boston sunday globe circulation and household penetration
Households
Circulation
%HH Penetration
Boston DMA*
332,746
642,189
27%
City Weekly 337,393
103,728
31%
Globe North
376,112
115,406
31%
Globe NorthWest
441,714
134,877
31%
Globe West
279,903
116,722
42%
Globe South
337,307
122,722
33%
Source: 2006 Claritas; 2005 ABC Audit (this is the most recent detailed circulation data available)
* Designated Market Area
20 |
13. classified classifications
Automotive
Acura
Alfa Romeo
Antique Cars
Aston Martin
Audi
Austin Healey
Auto Access/Pts
Auto Repair
Auto Schools
Autos Wanted
Avanti
Bentley
BMW
Buick
Cadillac
Capri
Chevrolet
Chrysler
Citroen
Classic Cars
Daewoo
Dodge
Eagle
Excalibur
Ferrari
Ford
Garages/Spaces
Geo
GMC
Honda
Hummer
Hyundai
Infiniti
Isuzu
Jaguar
Jeep
Kia
Lamborghini
Land Rover
Leasing/Rentals
Lexus
Limousine/Services
Lincoln
Lotus
Maserati
Mazda
Maybach
Mercedes Benz
Mercury
Merkur
MG
Mini
Mitsubishi
Motor Trucking
Motorcycles
Nissan
Oldsmobile
Opel
Panoz
Peugeot
Plymouth
Pontiac
Porsche
Renault
Rolls Royce
Saab
Saturn
Scion
Sterling
Subaru
Suzuki
Toyota
Triumph
Truck Schools
Trucks
TVR
Vans
Volkswagen
Volvo
Real Estate
Real Estate for Sale
Rentals
Real Estate
Assisted Living
Canada R.E.
Cape Cod R.E.
Caribbean R.E.
Commercial & Industrial
Commercial Mortgages
Connecticut R.E.
Farm & Village Homes
Florida R.E.
Income Property
International R.E
Land
Maine R.E.
Mobile Homes
New Hampshire R.E.
Office Space
Out Of State R.E.
R.E. Mortgages
Real Estate Wanted
Retail
Rhode Island R.E.
Timesharing R.E.
Vermont R.E.
Apartments
Furnished Rentals
Houses for Rent
Rental Communities
Rentals Wanted
Roomates
Rooms for Rent
Sublets
Vacation Rentals
| 21
calculating the cost of your ad
To calculate a Display Ad cost:
1. Determine the size you need to relay your message.
Measure the width and depth of your ad in inch increments.
To calculate an Agate/Alpha Ad cost:
1. Agate ads are single column ads set in the standard type
of The Boston Globe. You can also use Tall Type in your ad,
which is the height of 2 agate lines.
2. Check our Column Widths Requirements on page 31
and increase/decrease the width of your advertisement
to conform to our column widths.
2. There are approximately 20-22 Characters per agate line.
Determine the number of lines needed to relay your message.
3. See the Minimum Depths Requirements on page 31
to ensure that your column width meets the required
minimum depth.
3. All classified ad costs are calculated using an agate line
rate. Agate line rates vary across classifications and
change as additional days are added to the schedule.
Check the line rates for the classification you are interested in: Real Estate, Automotive or Other Classifications.
4. There are 14 agate lines per column inch. Measure the
depth of your ad in inches and divide by 14 to determine
how many agate lines deep your ad will run.
4. Calculate the cost of an Agate ad composed of 5 lines
(at $21 per line) using the following sample formula:
5 Agate Lines x per line cost of $21 = $105
6. The following is a sample formula for an Agate ad that is
composed of 5 agate lines and 2 lines of Tall Type, with the
cost per line of $21: (2 Tall Type lines x 2 = 4 agate lines) +
(5 agate lines) = 9 agate lines (9 agate lines x $21 = $189)
6. Calculate the cost using the following formula:
((# Of Columns x Inch Depth) x 14) x Cost Per Line
Sample calculation:
For a 2 Column x 3.25” advertisement:
((2x3.25) x 14) x cost per line of $21 = $1,911.00
To calculate a Sized Ad cost:
1. Sized ads are single column ads with a larger heading.
Sized ads are positioned on the page based on size, follow
Display ads and precede Alpha/Agate ads.
2. Determine the number of lines you want to set with 2 Line
Display Larger Type
3. There are approximately 20-22 Characters per agate line.
Determine the number of additional lines needed to run
under your copy set in larger type.
5. Calculate the cost using the following sample formula:
2 lines at 2 Line Display = 4 lines + remaining copy at 10
lines = Total of 14 lines x Per line cost of $21 = $294.00
22 |
CONTACT INFORMATION
For classified corrections, adjustments, and inquiries:
Mailing Address:
P.O. Box 55819, Boston, MA 02205-5819
Delivery Address:
135 Morrissey Blvd., Boston, MA 02125
Classified Advertising Main Phone:
617.929.1500
Monday — Friday 8:00AM-8:30PM
Saturday and Sunday — 1:00PM-8:30PM
Classified Email:
[email protected]
Classified Fax:
617.929.1511
Classified Customer Service Phone:
617.929.2480
Monday—Friday 8:00AM-4:30PM
BostonWorks:
Recruitment advertising is not reflected in this book.
Please contact your BostonWorks sales consultant at
888.566.4JOB (4562) or go to www.bostonworks.com/mediakit.
Create an Ad:
Some types of classified ads may be placed online using The
Boston Globe’s Create an Ad service.
For more inforamtion, please call 617.929.8900,
Monday - Friday 8:00 A.M. - 8:00 P.M.
13. classified mechanical specifications & deadlines continued
CLASSIFIED mechanical specifications
• Page Width: 11.625 inches
• Column width: 1.05 inches
• Column depth: 294 agate lines
• Total number of agate lines to a page: 2,940
• Line screen: 100
ROP MECHANICAL SPECIFICATIONS
• Column depth: 21 inches
• Total column inches to a page: 126
CLASSIFIED SIZE REQUIREMENTS
ROP SIZE REQUIREMENTS
column width requirements
width 9 points between columns
Columns
Inches Wide
1
1.05
Columns
2
2.23
1
1.83
3
3.4
2
3.79
4
4.58
3
5.75
5
5.75
4
7.708
6
6.93
5
9.667
7
8.08
6
11.625
8
9.33
9
10.5
10
11.625
Inches Wide
minimum depth requirements
minimum size
for classified advertisements
Number of agate lines deep per column width
Columns
1
3
2
28
3
42
4
56
5
70
6
84
7
98
8
112
9
126
10
147
Columns
Inches Deep
1
.50
2
2.0
Minimum Lines
| 23
METRO CLASSIFIED mechanical specifications
• Column depth: 196 agate lines or 14 inches
• Total number of agate lines to a page: 1,568
CLASSIFIED SIZE REQUIREMENTS
Columns
Inches Wide
1
1.05
2
2.23
3
3.4
4
4.58
5
5.75
6
6.93
7
8.08
8
9.33
9
10.5
10
11.625
These same specifications apply also to The Globe Calendar.
Column width specifications for tabloids are exactly the
same as for full size pages.
minimum size
for classified advertisements
Number of agate lines deep per column width
24 |
Note:
Classified
• Full column depth for preparation and billing is 294 agate lines.
• For all classified categories except Automotive, advertisements exceeding 263 agate lines in depth will be floated in the full depth; i.e. 294 agate
lines, and charged for the full depth. The Globe will not place editorial
advertisments greater than 263 agate lines deep.
• For Automotive, advertisements exceeding 220 lines in depth will be
floated in the full depth, i.e. 294 lines (21 inches), and charged for the
full depth. 8 & 9 column advertisments over 70 lines in depth will be
floated in the full width and charged for 10 columns.
ROP
• Full column depth for preparation and billing is 21 inches.
• Advertisements exceeding 18” in depth will be floated in the full
depth, i.e. 21”, and charged for the full depth. The Globe will not
place editorial over advertisements greater than 18” deep
Columns
1
3
2
28
3
42
4
56
5
70
6
84
7
98
8
112
Columns
Inches Wide
1
1.83
2
3.79
3
5.75
4
7.708
5
9.667
Note:
• Depth of full tabloid column for preparation is 11.625”.
• Advertisements exceeding 9.5” in depth will be floated in the full
depth, i.e. 11.625”, and charged for the full depth. A full page tabloid ad is billed @ column inches.
Minimum Lines
CALENDAR CLASSIFIED Calendar Classified may be purchased at regular classified,
contract and repeat rates, but are available for only a limited
number of categories (call for details). Different deadlines
apply: Reservation by Friday, Noon and copy by Friday, 5 PM
Ad File Preparations
To receive a copy of the most recent Technical Guidelines
please contact your sales rep or call the Ad Processing Group
at 617.929.7598. This guide contains color patches as well as
in-depth file preparation guides.
Type
Sans serif type faces are the best choice for newsprint reproduction. Type faces with thin or delicate serifs and strokes,
and non-uniform character thickness, should be avoided.
Extremely thin strokes can drop out in the conversion process, while thick strokes can fill-in on the press. For best legibility, we recommend using type sized at least 7 points for
black type without a screen.
•S
creened Type
When screening type, avoid fine to medium weight type
and use sans serif typefaces. Type should be sized at least
10 points bold.
•R
eversed Type
To assure quality reproduction, use type sized greater than
10 points.
• Surprinted Type
When surprinting type over a tint, do not use a screen
(background) heavier than 30%.
Color Printing Specifications
First time color advertisers should submit materials in
advance of the deadline to allow for color correcting if needed.
Images & Scanning
A maximum ink density of 230% to 240% is recommended
with only one solid color. Any secondary colors should not
exceed 80% each.
highlight
shadow
Cyan = 4%
Magenta = 2%
Yellow = 2%
Black = 0%
Cyan = 60%
Magenta = 50%
Yellow = 50%
Black = 80%
Halftone frequency: 100 Lines per inch
Color/Grayscale: 254 pixels per inch at 100% of final
output size.
Line Art/Bitmap: 1270 dots per inch at 100% of final
output size.
Color Type
• Black text should only be created using 100% black. 4-color
black should never be used with text or any other elements.
• When setting type in color, 18 point is the minimum recommended type size.
• No more than two (2) process colors are recommended for
color type.
• When setting type in color, 18 point is the minimum recommended type size.
• No more than two (2) process colors are recommended for
color type.
Black & White Printing specifications
Dot area for Black: Based on 100 Line Screen
Any value over 95% will appear solid
image
75% 50%
25%
+
+
+
gain
15% 28% 14% =
=
=
printed
87%
68%
39%
FILE PREPARATION CHECKLIST
PDF
1. Create PDF files with Adobe Acrobat Distiller or Adobe
PDF Online
2. DO NOT:
• create encrypted PDF files
• use any security including Acrobat Standard Security
• create PDF files with Adobe PDF Writer
• save as PDF from Adobe Illustrator or Adobe Photoshop
3. Use The Globe’s recommended Acrobat Distiller PDF
settings when creating PDF files (call 617.929.7598 for
current Distiller PDF settings)
Fonts
• Include both screen and printer fonts
• Do not use True Type, CID or Multiple Master (MM) fonts
• Minimum black knockout type size is 10 point bold
• Minimum color knockout type size is 18 point (not more
than two plates)
• Embed all fonts (including system fonts) when creating
PDF files
• Do not apply artificial type styles to fonts (bold, italic,
outline, etc.)• Minimum black knockout type size is 10
point bold
• Minimum color knockout type size is 18 point (not more
than two plates)
• Embed all fonts (including system fonts) when creating
PDF files
• Do not apply artificial type styles to fonts (bold, italic,
outline, etc.)
Images & Scanning
• Include only TIFF or EPS images
• Halftone or photo-quality images must be 254 pixels per
inch @ 100% (internet/web images are usually 72 DPI and
reproduce poorly)
• All line art and line drawings must be 1270 DPI or higher
• Remove halftone screen from images scanned from printed
materials to avoid moiré patterns
• Use binary encoding
• All files must be CMYK/Grayscale/Line Art
| 25
Colors
• Do not use 4-color black
• Do not use tint colors with greater than 240% total ink coverage
• Do not save images in RGB, Index color or LAB color
• All colors must be CMYK
• Replace Pantone colors with CMYK and give consideration
to newspaper Dot Gain (use the Globe Color Guide as a
reference for CMYK color)
• All color type must be at least 18 points
• Use only two process colors when creating color type
• Use only two process colors when using knockout text on a color
• Do not use knockout text on 4-color images
• Color correct all images for newsprint
• Remove all colors that can contaminate bright colors by
using GCR
• Prepare spot colors as CMYK as specified on Globe Spot
Color Chart
• Knockout on all plates
• Apply Knockout/Overprint on each element — check
individual items
Documents
• Create documents at 100% of printed size (ads must not
require scaling)
• Include all EPS and/or tiff files (QuarkXPress)-including
logos and pictures
• Include only the necessary files for the ad on disk
• Use collect for output when preparing QuarkXPress files
• Save images at the same folder level as the QuarkXPress
AD DELIVERY
Classified ads have traditionally been placed over the phone,
but we’ve developed a number of other options to suit your
needs. Simply choose whichever method works best for you.
Submitting classified listings
There are 4 ways to submit Classified listings:
1. Phone: 617.929.1500
Our sales representatives are happy to help you with your
classified listings.
2. Create an Ad: some types of classified ads may be
ordered online, using our Create an Ad service.
For more information, visit www.bostonglobe.com/myaccount or call 617.929.8900.
3. E-Mail: [email protected]
E-Mails are answered Monday–Friday, 8:00AM–4:30PM
4. Fax: 617.929.1511
26 |
submitting CLASSIFIED DISPLAY ads
There are 3 ways to submit Classified display ads:
1. Electronic Transfer of Ads
If you will be sending complete display ads, there are some
very efficient, easy to use systems. Whether you are a high
volume advertiser or agency, or a smaller, less frequent
advertiser, we have a system to meet your needs. Please
contact the Remote Advertising Hotline at 617.929.7598 to
discuss your options.
We provide training and support to Boston Globe advertisers.
•FastChannel.com (formerly AdDirect.com)
•AdSend at AdSend.com
•Call our Remote Hotline 617.929.7598 to arrange electronic
transmission or for assistance.
2. Disk
•One ad per disk
•Disks to be labled. Please include production contact name
and number
•A proof (final laser print) must accompany all ads supplied
on disk
•Complete Globe work order accompanies each file/ad
•Screen and printer fonts must be included with
QuarkXPress files
•High resolution images must be included
•Fonts used in EPS files must also be included with
QuarkXPress files
•Color images must be CMYK
File Formats
• Macintosh QuarkXPress - Collect for output w/fonts & report
• Adobe Acrobat PDF (for Press output)
See Boston Globe recommended PDF settings
• We DO NOT accept other formats
Proofs
• It is your advantage to provide a color proof (your expectations) as a guide for processing your ad.
• Color correction is ONLY done at the client’s request.
• Please contact your sales representative if you require a
color correct proof.
• There is a 3-day lead period required for a 1st proof.
THE BOSTON GLOBE DOES NOT ACCEPT ADVERTISING
MATERIAL VIA EMAIL
Note: Materials sent via email cannot be tracked or archived.
The Boston Globe network security necessitates the rejection of
file attachments. FastChannel (formerly AdDirect) and AdSend are
third-party vendors that provide a manageable path for electronic
ad delivery to The Boston Globe. All ads that arrive via FastChannel
or AdSend are archived with a tracking number and checked for
basic file preparation errors.
3. Create an Ad: www.bostonglobe.com/advertiser
Real Estate, display ads, and Death Notices may be ordered
online, using our Create an Ad service. Additional classifications will be available for order online in the near future.
To register, visit www.bostonglobe.com/myaccount
or call 617.929.8900.
Media
CD, CD-R, 100MB Zip, 250MB Zip
The Boston Globe no longer accepts floppy disks for ad material submission
| 27
CLOSING TIMES (CLASSIFIED deadlines)
Issue Date
COLOR AND BLACK & WHITECLASSIFIED DEADLINES - All times listed are Eastern Standard Time
Copy Deadlines
Remote/Disk
Monday
4:30 PM Friday
7 PM Wednesday
Tuesday
4:30 PM Sunday
5 PM Thursday
Wednesday
4:30 PM Monday
5 PM Friday
Thursday
• Classified
4:30 PM Tuesday
Noon Monday
• Calendar
5 PM Friday
Noon Monday
• Regional Editions
Noon Tuesday
Noon Monday
Friday
4:30 PM Wednesday
5 PM Tuesday
Saturday
Noon Friday
7 PM Wednesday
Sunday
• Classified (except below)
4:30 PM Friday
5 PM Wednesday
• BostonWorks (color)
5 PM Thursday
11 AM Friday
• BostonWorks (b&w)
5 PM Friday
11 AM Friday
• Religious
4:30 PM Thursday
5 PM Wednesday
• Regional Editions 5 PM Thursday
5 PM Tuesday
(excl b&w)
• Regional Editions 4:30 PM Thursday
5 PM Tuesday
BostonWorks
Seasonal special sections may require printing 24 hours in advance.
All deadlines are accelerated by 24 hours.
* Created by The Boston Globe Advertising Design staff.
Double Truck Ads: 24 hours earlier than stated deadlines
To see a proof: copy is due at The Globe 48 hours prior to release
deadlines. For ROP Deadlines please call: 617.929.7598 or visit
www.bostonglobe.com/advertiser/adproduction
DIRECTORIES SCHEDULE
The Globe offers a variety of Directories, which offer advertisers an opportunity to advertise at a substantially lower rate.
The directories include:
• Local Real Estate Professionals, a Thursday/Sunday zoned
directory that runs with the realtor’s photograph in a
business card format.
•R
ealtor Directory, runs Sat./Sun and is restricted to
licensed Realtors.
• Professional Services Directory, runs 7 days and this
advertises business services for Accountants, Business
to Business, Business Services, Dentists, Lawyers,
Optometrists and Physicians.
• Flea Market Directory and Antique Dealers Directory,
are used by Auctioneers and other dealers, runs Thurs/Sat./
Sun.
• Charter Boat and Marine Directory, a seasonal guide to
charter boat services, which runs 7 days a week from May
through September.
• Funeral Service Directory, runs 7 days and advertises
related services.
• Auto Dealer’s Guide, runs 7 days and is open to auto dealers.
• Local Professional Service Directory and Local Service
Directory, Thursday/Sunday zoned directories (West and
South zones only).
For more information, call 617-929-1500.
28 |
4:30 PM Friday
4:30 PM Monday
4:30 PM Tuesday
4:30 PM Tuesday
4:30 PM Tuesday
4:30 PM Tuesday
4:30 PM Thusday
4:30 PM Friday
4:30 PM Friday
5 PM Friday
5 PM Friday
4:30 PM Thursday
4:30 PM Thursday
4:30 PM Thursday
14. the boston globe newspaper policies & procedures
General Policies and Rate Information
1. Advertising accepted by The Boston Globe Newspaper
is subject to all terms and conditions contained herein.
Forwarding of a written insertion order by the advertiser
constitutes acceptance by the advertiser of all rates and
conditions that exist when the advertising is sold by The
Boston Globe, and those of subsequent rate cards.
2. Unless otherwise allowed by The Boston Globe Newspaper
as an approved premium position advertisement, an advertising order with special clauses or specifying pages or
directing insertion of advertisements in a specific position, shall not be legally binding upon The Boston Globe
Newspaper but will be regarded as a request only. In the
event that an advertiser has paid a premium for a particular
position, damages for failure to publish in a particular
position shall be limited to a refund of the premium paid.
3. Forwarding of an advertising order also indicates acceptance of the advertising acceptability policies of The
Boston Globe. In the event of a conflict between the order
submitted by the advertiser and the rate card or contract,
the rate card or contract (if applicable) shall govern.
4. The Boston Globe Newspaper reserves the right to issue
new rate cards and to revise its rates in writing and/or via
web site posting, effective no less than 5 days after the
distribution/posting of the new rate card and/or of written
notice of rate changes to the address of the advertisers or
agencies stated in a contract.
5. The Boston Globe Newspaper reserves the right to determine
the advertising rate classification for an advertisement.
Applicable rates will be determined based on computer
generated line count where applicable, rather than actual
column inches.
6. All Run of Paper advertisements will be rated at the same
contract level in each type or class of advertising.
7. When the Boston Globe Newspaper is requested to insert
a box number in a full run advertisement and forward the
box number replies, the service charge is $200 for full run
and $75 for suburban-zoned advertisements. Replies will
be forwarded to the advertiser for a period of one month
following the publication of the advertisement. Charges
for box numbers are not commissionable.
9. A
dvertisement billing is computed based on the dimensions of the copy actually submitted by the advertiser.
10. Photoengraving and reproduction processes can cause
the dimensions of the advertisement as printed to be
minimally smaller.
11. Drawings, art, transparencies, and articles for reproduction are accepted only at advertiser’s risk and should contain identifying markings to enable return.
12 T
he Boston Globe shall not be responsible and does not
assume any liability for damage to original printing material
supplied.
13 The Boston Globe shall not be responsible and does not
assume any liability for the return of any artwork or other
printing matter unless a specific request is received to
hold such material, subject to any insertion order.
14. “Product Samples: The Advertiser and the Advertising
Agency assume liability jointly and severally for any
claims that arise out of the distribution of their product
samples with The Boston Globe and also assume responsibility for any claims arising therefrom made against
The Boston Globe Newspaper. The Advertiser and the
Advertising Agency agree, jointly and severally, to
indemnify and hold The Boston Globe Newspaper
harmless from all costs, expenses (including reasonable
attorney’s fees) liabilities and damages arising in any
way from its distribution of any product sample placed by
the Advertiser or the Advertising Agency.”
Contract Regulations
1. In order to purchase advertising at a rate other than the
published “open rate” an advertiser must sign a contract
in advance of purchase. The Boston Globe Advertising
Sales organization will provide the advertiser or agency
with a Boston Globe contract for signature.
2. The advertiser’s committed advertising spending or volume
determines the rate card level applicable to the advertiser
during the contract period. All advertising, unless explicitly excluded when purchased, is credited toward fulfillment of dollar-volume or frequency contracts, subject to the
other terms outlined in this booklet.
Box Number specifications are:
• Service charge of $200 for full-run and $75 for suburbanzoned advertisements, non-commissionable.
• No advertising of an investment or financial nature accepted with a Globe box number.
• No Globe box number may be used when cash or check
payments are being solicited.
• An additional charge will be made after the seventh day
following insertion.
3. The contract will specify a beginning and ending date
and is subject to the rate card in effect when the contract
begins and subsequent rate card increases and modifications that become effective during the period of the contract.
8. No advertisement of less than one inch will be accepted
without a border.
5. NESN, Metro, New England Sports Ventures and Red Sox
revenue is not creditable toward fulfillment of an
Advertiser’s Boston Globe Newspaper Contract, nor is
it rebatable under said contract should such a rebate
provision exist in said Advertiser’s Contract.
4. Globe Direct (excluding postage and trucking) and Boston.
com revenue is creditable toward an Advertiser’s dollar
volume spending level, but not rebatable, should a rebate
provision exist in said Advertiser’s contract.
| 29
6. An advertiser will pay the rate(s) dictated by the contracted
volume for all spending from the first dollar through the
contracted dollar amount up to the first dollar of the next
highest contract level. All spending beyond the next highest
contract level will be billed at the rate(s) associated with
that next contract level.
For example:
An advertiser signs a contract for $500,000, with the next
contract level being $750,000. The Advertiser will be billed
the rate associated with the $500,000 contract level for all
spending from the first dollar through $750,000. Beginning
with the billing cycle following receipt of an advertising
insertion order that commits the advertiser to spending in
excess of $750,000, the advertiser will be billed the rate
associated with the $750,000 contract level.
Rates for advertising purchased will not be adjusted
downward or rebated as a result of an advertiser’s spending
in excess of the contracted amount.
7. If the contracted dollar or advertising frequency level is
not achieved, the advertiser will be assessed a charge for
the short rate (the retroactive application of the higher
rate earned). The Boston Globe will invoice the Advertiser
or Agency for the short rate, and payment will be due to
The Boston Globe in accordance with the previously
established credit terms for the Advertiser.
8. Advertising not paid for in compliance with credit policies
may not be included when calculating the final earned rate
and may not be eligible for frequency or volume discounts.
9. Each advertising entity will establish a separate advertising contract with The Boston Globe. Corporate affiliates
are not automatically entitled to the contract benefits of
each other, nor may volume necessarily be aggregated for
the purpose of securing a more advantageous rate schedule.
10. One fifth of an advertiser’s classified zone linage
goes toward their full-run linage contract, whereas all
revenue goes towards a full-run revenue based contract.
Credit and Payment Terms
1. Advertising space purchased must be paid for prior to
the publication deadline unless credit approval has been
established by the advertiser or agency with The Boston
Globe Newspaper.
2. Advertisers or agencies desiring to establish credit with
The Boston Globe Newspaper must request a credit
application from The Boston Globe Newspaper
Credit application is availiable on page XX, by phone
617.929.8803, fax 617.929.7664 or email (email
[email protected]). Completed applications
should be returned to The Boston Globe Newspaper Credit
Department for evaluation of credit standing.
The Boston Globe will notify applicants of acceptance
or denial in writing. Advertisers and agencies granted
credit will be billed monthly for published
30 |
3. Payment is due 30 days after the invoice date. If an
invoice has not been paid within 30 days of the invoice
date, credit privileges may be suspended at the discretion
of The Boston Globe Newspaper.
4. The advertiser agrees to accept The Boston Globe electronic
tear sheet as proof of publication and services rendered
for all ads that run in The Boston Globe and in any
sections that are reproduced in their entirety in
combination with the Worcester Telegram and Gazette.
5. All Political advertising must be paid for in advance of
publication unless prior arrangements have been made
with the credit department.
6. All advertising must be paid for in US Dollars. Acceptable
forms of pre-payment are bank wire transfer, credit card
or electronic ACH transfer. The Boston Globe Newspaper
accepts Visa, MasterCard, American Express and
Discover/Novus. Credit cards are an acceptable form of
payment for advertising prior to the provision of services
or for the payment of current balances. Credit cards will
not be accepted for the payment of post due balances
without prior approval. The Boston Globe Newspaper
limits credit card payments to $100,000 per account
and per month.
7. The advertiser and agency shall be jointly and severally
liable to The Boston Globe for payment. Cash discounts
are not available.
8. The Boston Globe will not accept insertion orders containing disclaimers or statement of credit policies other than
those reflected herein.
agency recognition & Commission
1. A 15% commision will be granted to all recognized advertising agencies for general and co-op advertising.
2. A 15% commision will be granted to recognized advertising agencies for the following classified classifications
only: Money to Loan, Yachts & Boats, Sailboats, Sporting
Goods, Recreational Vehicles, Camp Grounds and Out of
Classification ads.
3. A 10% commision will be granted to reccognized advertising agencies for full-run Automotive advertising and camera ready Automotive zoned advertising only.
4. Discounted advertising rates available to non-profit
organizations are not subject to commission.
5. Charges associated with the publication and administration of box numbers are not commissionable.
Copy and Copyright Regulations
1. The Advertiser and the Advertising Agency assume liability,
jointly and severally, for all content (including text representations and illustrations) of advertisements printed
and also assume responsibility for any claims arising
therefrom made against The Boston Globe Newspaper.
of the Globe Newspaper Company (GNC) and assigns
GNC all ownership interest, under the copyright Act or otherwise, in the advertisement as it appears in The Boston Globe
or The Boston Sunday Globe. Unless notified to the contrary
by GNC, the advertiser is granted a license to place the same
ad in other media.
2. Advertiser acknowledges that The Boston Globe
Newspaper owns the copyright in and to the selection,
coordination and arrangement of the content of the
newspaper. This includes any advertisements it has prepared and produced. The advertiser purchases only the
space. Advertiser acknowledges that to the extent The
Boston Globe Newspaper deems it necessary, advertiser is
obligated to cooperate and/or participate in any enforcement by The Boston Globe Newspaper of The Boston Globe
Newspaper’s copyrights.
Advertising Acceptability Guidelines
3. The Boston Globe Newspaper shall carry the appropriate copyright notice in its name. The Advertiser and the
Advertising Agency agree, jointly and severally, to indemnify
and hold The Boston Globe Newspaper harmless from all
costs, expenses (including reasonable attorney’s fees),
liabilities and damages arising in any way from publication of any advertisement placed by the Advertiser or the
Advertising Agency.
4. The Boston Globe Newspaper will not be bound by any
special clauses relating to legal liability, circulation guarantees or any other condition in contracts or insertion
orders that conflict with its policies, unless The Boston
Globe Newspaper has specifically agreed in writing.
5. The Boston Globe Newspaper accepts no liability for its
failure for any cause to insert an advertisement. The
Boston Globe Newspaper accepts no liability for reductions
in distribution, caused by acts of God, strikes, labor disputes,
suspension of publication, failure of transportation or any
other cause beyond its control.
6. The Boston Globe Newspaper accepts no liability for any
error in advertisement caused by it, except for the cost of
the space actually occupied by the error. In order to qualify
for such an adjustment, the Advertiser or Agency agrees
to provide details of all disputes utilizing the newspaper
reference number printed on the invoice and forward it
with their payment within 30 days of the invoice dates.
7. Credit for errors are allowed only for the first insertion of
a given advertisement. The Boston Globe Newspaper will
make the final determination of the amount, if any, of a
credit allowance.
8. Cancellation of orders over the telephone will be accepted
subject to written confirmation by the advertiser on the
same day.
9. The Boston Globe Newspaper reserves the right to revise
or reject advertisements in accordance with standards of
acceptability of The Boston Globe Newspaper, to lighten
or change type or borders, or to omit advertisements
without notice. Placement of advertising is at the sole
discretion of The Boston Globe Newspaper.
10. By placing an advertisement in the Boston Globe or
The Boston Sunday Globe, the advertiser agrees that
the advertisement as it appears will become the property
1. The Boston Globe reserves the right to refuse to accept any
advertisment at the Publisher’s discretion.
2. The Boston Globe Newspaper may decline to accept
advertising that is misleading, inaccurate or fraudulent;
that makes unfair competitive claims; or that fails to
comply with its standards of decency or dignity.
3. The Boston Globe Newspaper reserves the right to decline
advertising in consideration of the applicability of laws
dealing with matters including, but not limited to libel,
copyright and trademark, the right to privacy, the sale of
securities, the sale of real estate and political advertising.
4. The Boston Globe Newspaper maintains clear separation
between news and editorial content and its advertisements. Accordingly, ads that include elements usually
associated with The Boston Globe Newspaper editorial
matter or format will not be accepted; including, but not
limited to headlines, typography, bylines, or news-style
column arrangements.
5. Additionally, The Boston Globe Newspaper reserves
the right to label an advertisement with the word
“Advertisement” when, in its opinion, this is necessary
to make the distinction between editorial material
and advertising.
6. Advertiser acknowledges that The Boston Globe
Newspaper owns the copyrights to ads created by The Boston
Globe and that an advertiser may only reproduce ads with
the written permission of The Boston Globe on an ad by ad
basis.
proof of publication
The Boston Globe’s method for proof of publication is the
MerlinOne E-sheet system (or any other designated system).
The Globe does not provide hardcopy tear sheets free of
charge. The advertiser agrees to accept The Boston Globe
electronic tear sheet as proof of publication and services
rendered for all ads that run in The Boston Globe and in any
sections that are reproduced in their entirety in combination
with the Worcester Telegram & Gazette.
Advertisers may view and download pages displaying their
advertisments on the morning of publication by registering
and logging into The Globe’s secure advertiser services site
at: www.bostonglobe.com/myaccount. Pages are available
online for three years from the date of publication.
Back orders
Editions more than 3 months old out of print:
Daily: $2.00
Sunday: $4.00
Send requests to:
The Boston Globe Newspaper Company
135 Morrissey Blvd.
PO Box 55819
Boston, MA 02205-5819
| 31
CREDIT APPLICATION
Please complete this fax so we may begin our credit review process.
Fax this completed form, to The Boston Globe at 617-929-7664 or mail to The Boston Globe P.O. Box 55819 Boston, MA 02205-5819.
Date Assigned:
Salesperson:
Which business (es) are you applying for credit?
Boston Globe
Globe Direct
Boston.com
Estimated Monthly Expenditure:
Business Name:
DBA:
Mailing Address:
Email Address:
Telephone #:
COMPANY PROFILE
Parent Company Name:
Corp. Partnership Ltd. Partnership Proprietorship:
Date you started business or assumed control:
Type of Business:
Officers or Principals of the Company:
Name:
Title:
Residence:
Name:
Title:
Residence:
Has company filed its organization papers with Sec. of State?
Have you previously advertised with us?
What State?
Date of Filing:
Date
Under what name?
Account #
CREDIT REFERENCES: MEDIA/TRADE REFERENCES
Name:
Street:
City/State:
Phone:
Account Number:
Name:
Street:
City/State:
Phone:
Account Number:
BANK REFERENCES
Name:
Street:
City/State:
Phone:
Account Number:
ADVERTISING AGENCY USE ONLY: Please attach copy of insertion order.
List clients whose advertising you are placing: The foregoing information is true and correct. The undersigned hereby agrees, if credit is extended by Globe Newspaper Company (the "Globe") to pay
all bills in accordance with the Globe's credit terms and authorizes the Globe to obtain credit information pertaining to the undersigned. In the event
that it shall become necessary to institute any legal proceedings to collect payment of sums due by the applicant to the Globe, the undersigned agrees
to pay the Globe all costs of collection, including reasonable attorney’s fees. If the Globe extends credit, the undersigned authorizes the Globe to disclose credit information pertaining to the undersigned's account with third parties.
Date:
Signature:
Name: (Printed)
Title:
GUARANTY
In consideration of Globe Newspaper Company ("the Globe") extending credit to the above-named applicant, the undersigned hereby unconditionally
guarantees payment to the Globe of all amounts owed by the applicant to the Globe. This is a continuing guarantee and shall cover all indebtedness,
including indebtedness arising under successive transactions that either continue the indebtedness, or, from time to time, renew it after it has been
satisfied. The Globe may proceed against the undersigned whether such applicant is joined in such action or not. This Guaranty may be terminated
by the undersigned by giving written notice of revocation to the Globe at the above address by certified or registered mail, but such revocation shall
not be effective until received by the Globe and shall not affect the liability of the undersigned as to any indebtedness incurred by the applicant prior
to receipt of such notice by the Globe. In the event that it shall become necessary to institute any legal proceedings to collect payment of sums due by
the applicant to the Globe, the undersigned agrees to pay the Globe all costs of collection, including reasonable attorney's fees. This Guaranty shall be
binding upon the executor or personal representative, and successors and assigns of the undersigned.
Dated this
day of
Guarantor Signature:
Witness Signature:
Name (Print):
Name (Print):
Address:
Address:
Social Security Number:
32 |
20
Credit Card Authorization Form
For Advertising Sales
Fax this completed form, to The Boston Globe, Credit Department Attn: Nancy Toussaint at 617.929.7664
or mail to The Boston Globe, PO Box 55819 Boston, MA 02205-5819
Attn: Nancy Toussaint /Credit Department
The undersigned authorizes The Boston Globe to charge the credit card number below for advertising charges.
If you are presently a Boston Globe advertiser, please indicate your account number.
If not, the payment will be posted to the advertising ordered this month.
Boston Globe Account Name:
Boston Globe Account Number: (if applicable)
Card Type:
Name on Card:
Expiration Date:
Credit Card #:
Authorizing Signature:
Phone: (
)
Fax: (
)
| 33

Effective January 1, 2007

Transcription

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