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Goldman Sachs Investors Visit
Goldman Sachs Investors Visit Sant‘Agata Bolognese, April 20th, 2004 THE HERITAGE Ferruccio Lamborghini (1916 - 1993) ... Founded in 1963 Automobili Lamborghini and presented in 1964 the first prototype of 350 GTV ... PRODUCTION HIGHLIGHTS (HISTORY) Years of Production 1964 - 1967 1966 - 1968 1966 - 1972 1968 - 1970 1968 - 1978 1970 - 1974 Model 350 GT 400 GT Miura Islero Espada Jarama Volumes 125 250 764 225 1,217 327 PRODUCTION HIGHLIGHTS (HISTORY) Years of Production Model Volumes Urraco Countach Silhouette Jalpa LM 002 Diablo Murciélago Gallardo 676 1,840 55 410 301 2,989 935 1,357 Total Production as of Dec 31st, 2003 11,471 1972 - 1978 1974 - 1990 1976 - 1977 1982 - 1988 1986 - 1992 1990 - 2001 2001 – 2003 2003 PRODUCTION HIGHLIGHTS (HISTORY) • 1964 : 350 GT • 1966 : P400 MIURA • 1968 : ESPADA 400 GT ISLERO • 1970 : 400 GT JARAMA P300 URRACO • 1971 : COUNTACH • 1981 : JALPA 350 • 1990 : DIABLO THE COMPANY TODAY LAMBORGHINI WITHIN THE VW GROUP VOLKSWAGEN AG Automobili Lamborghini Holding S.p.A. Automobili Lamborghini S.p.A. Motori Marini Lamborghini S.p.A. Lamborghini ArtiMarca S.p.A. LAMBORGHINI MAIN FIGURES Age: 41 years Total production: over 11000 cars 2003 production: 1357 cars 2004 production forecast: over 1800 cars Lamborghini Facilities Lamborghini Facilities Lamborghini Facilities STRATEGIC POSITIONING AND CORPORATE IMAGE Lamborghini Positioning Strategic competitor: Ferrari Market Competition: Aston Martin Porsche GT2 Corporate Identity Lamborghini is black and yellow BADGE Following vehicle branding INTERSTATE Corporate Font Lamborghini: This is how the brand is seen today The exclusive male and uncompromising Italian sports machine in a striking design BrandCompetence Value: Obsession to overcome boundaries Sports machine top speed fast acceleration powerful engine driving fun striking/ special design (own unique design) Unconventional exclusivity that shows unconventional exclusive & luxurious eye-catcher, cannot be overseen expensive for special occasions only Benefits & Reasons Why BrandTonality Italian very male extreme, aggressive, uncompromising loud and a bit dubious has its own way male “diva” Brandiconography Countach Diablo Architectural Flat/ design flounder (corners/ shape Engine sound edges) 12 4 WD cylinder Yellow Bull Wide design Brand Values Brand Marketing Concorso Italiano, Monterey Bay, California, U.S.A. Race Activities: GTR Supertrophy Race Activities: Murciélago R-GT Race Activities: Murciélago R-GT Race Debut: Valencia, April 18th, 2004. Position: 3rd place. THE PRODUCT Lamborghini Production: Machining Lamborghini Production: Engine Assembly Lamborghini Production: Saddlery Lamborghini Production: Murciélago Assembly Lamborghini Production: The V10 Engine Murciélago High Resistance Steel Tubular Chassis Carbon Fibre BiW Permanent 4WD Engine: V12 60°, 6200 cm3, 4 valves per cylinder Max Power: 580 hp Torque: 620 Nm @ 5500 g/min Acceleration 0-100 km/h: 3.80 sec Top Speed: over 330 km/h LAMBORGHINI MURCIELAGO LAMBORGHINI GALLARDO LAMBORGHINI GALLARDO Cars already sold as of March 31st, 2004: 1,172. THE LATEST ACHIEVEMENT: LAMBORGHINI MURCIELAGO ROADSTER CORPORATE STRUCTURE CORPORATE STRUCTURE Automobili Lamborghini Holding S.p.A. Human Resources & Organization Finance and Controlling Public Relations Automobili Lamborghini S.p.A. Technical Dpt. Commercial Dpt. Industrial Dpt. Purchasing Dpt. Fabbricazione Tecnologie Logistica Qualità Motori Marini Lamborghini Lamborghini S.p.A. ArtiMarca S.p.A. LAMBORGHINI HIGHLIGHTS Cars sold Result before tax * Headcount 1999 Actual 2000 Actual 2001 Actual 2002 Actual 2003 Actual 265 296 297 430 1,305 (18.8) (14.4) (27.6) 0.2 (5.4) 377 440 502 595 685 * Source: Audi AG Annual reports THANK YOU FOR YOUR ATTENTION.
