Keynote KK Teil1.1

Adobe Design Advantage Forum
Klaus Kurz | Adobe Systems GmbH
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© 2015 Ado be Systems Incorp orated. All Rights Reserved. A dobe Confidentia l.
Megatrends - The Connected Consumer
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Megatrends - Data Explosion
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Megatrends - Digital Disruption
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© 2015 Ado be Systems Incorp orated. All Rights Reserved. A dobe Confidentia l.
Adobe Document Cloud
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Adobe Creative Cloud
Adobe Marketing Cloud
Make
Adobe Document Cloud
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Manage
Measure
Adobe Creative Cloud
Adobe Marketing Cloud
The Design Advantage
Creating Engaging Experiences
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Frank Vogel, G+J Sales-Chef
Quelle: W&V 26.10.2015
Gutes Design ist nicht demokratiefähig,
über schlechtes Design abzustimmen lohnt nicht.
Kurt Weidemann, Typograph, Gestalter
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Content is King – Bisous Macarons
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Adobe
be Systems
Systems Incorp
Incorporated.
orated. All
All Rights
Rights Reserved.
Reserved. A dobe Confidentia l.
Die Rolle von Design ändert sich
Design ist keine Geschäftsfunktion sondern
ein Teil der kompletten Unternehmensstruktur
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Design als Vorteil
219%
40%
Mehr Leistung
Überleben
Aktienperformance von Design-getriebenen
Firmen gegenüber S&P 500 (10 Jahre)
aller S&P 500 Firmen, werden in 10 Jahren
nicht mehr existieren
J. Rae - Design Value Index, May 2015
Study from John M. Olin School of Business,
Washington University – CNBC Finance
May 2015
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Messbarkeit
Geben Sie Designern Zugriff auf Daten
und erlauben Sie ihnen Einfluß auf Entscheidungen!
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Digitale Transformation
3.1B vernetze Menschen
Individuelle Persönlichkeiten + Kontexte
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Digitale Transformation
85%
Druck auf Content-Erstellung
71%
10x mehr Inhalte
Content velocity
IDC
InfoBrief,
Proving
the Value
Digital
Asset
Management
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Ado be Systems
Incorp orated.
All Rights of
Reserved.
A dobe
Confidentia
l.
76%
Personalisierung
Digitale Transformation
Personalisiert
© 2015 Ado be Systems Incorp orated. All Rights Reserved. A dobe Confidentia l.
Relevant
Echtzeit
Vielen Dank!
[email protected]
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