The San Gennaro Foundation

The San Gennaro Foundation
2009 SPONSORSHIP LEVELS
The 8th Annual Precious Cheese
Feast of San Gennaro, Los Angeles
September 24-27, 2009
The Precious Cheese Feast of San Gennaro LA
Celebrating Italian food, music, culture, rides & games. All proceeds benefit the San Gennaro Foundation,
a non-profit organization established to aid children and families in need in Los Angeles.
About the
Feast
In September of 2002, some of Los Angeles’ most prominent Italian-American citizens,
got together and produced the first annual Precious Cheese Feast of San Gennaro,
Los Angeles. Now in its’ eighth year, the event will take place on September 25-27,
2009 and is being hosted by Jimmy Kimmel and Adam Carolla. The Feast offers three
days of enjoyment for the entire family. Prima Notte, the opening night gala that
raises funds for underprivileged children and families in Los Angeles, will take
place on September 24th.
Just like the 80-year old New York City tradition, the Precious Cheese Feast of San
Gennaro, Los Angeles, celebrates Italian culture, food and entertainment, featuring live
music, street performers, strolling musicians, a kid’s corner, rides and games. In
addition to enjoying wine from local wineries and food from some of Los Angeles’ best
Italian restaurants, guests learn recipes at the cooking stage and play bocce ball and
bingo with some of Hollywood’s Italian-American celebrities and much more!
Prima Notte
2008
Hosts Jimmy Kimmel
& Adam Carolla
Deana Martin
performs for guests
Jimmy Kimmel &
Chef Chris Bianco
during Jimmy
Kimmel Live
Show Taping
Honoree Jerry Vale presented with the
San Gennaro Italian Heritage Award
Humanitarian Award Honoree Robert
Barbera serenaded by Cristina Fontanelli
About the
Foundation
The mission of The San Gennaro Foundation is to uphold the principles that were
established by St. Gennaro, patron saint of Naples, Italy, who worked tirelessly to help
people in need. In addition to raising necessary funds, the group seeks to perpetuate
cultural identity and solidarity within the Italian-American community and to propagate unity
and cooperation among Italian Americans. All events put on by the Foundation are
intended to embody the attributes of generosity and goodwill that define the Italian spirit.
All proceeds from the Precious Cheese Feast of San Gennaro Los Angeles benefit the
Foundation, which was established as a non-profit organization to aid children and families
in need in the Los Angeles area. In 2007, due to the generosity of our community and
the hard work of our volunteers, we were able to donate close to $200,000 in funds
and benefits to assist local charities and perpetuate the Italian culture, such as:
homeless feeding programs, children and family shelters, adopting school programs,
financial assistance and emotional support for underprivileged youth, scholarships to
exceptional students in need of financial assistance and various Italian cultural groups and
activities.
Facts
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Official Name of Event: The Precious Cheese Feast of San Gennaro, Los Angeles
Category: Festivals/Fairs/Parades
Location and Dates: 1651 N. Highland Ave. Hollywood, CA 90028 (Hollywood and Highland)
Dates: Thursday Sept. 24, 2009 (Prima Notte), Friday Sept. 25 - Sunday Sept. 27, 2009 (Feast)
Years in Existence: 8
Organization Overseeing Event: The San Gennaro Foundation, 501c3 (non-profit)
Tax ID Number: 26-0063614
Geographic Range: Single Market
Markets: California-LA Metro
Reach Outside of Selected Market: National television, print & radio promotion.
Annual Budget of Event: $335,000
Annual Marketing & Advertising Budget: $45,000
Distribution of Marketing & Advertising Budget:
1%
Television
2008 PUBLICITY VALUE BREAKDOWN*:
5%
Radio
25%
Newspaper
OUTLET
VALUE
IMPRESSION
5%
Magazines
Print
$ 133,819
10,804,098
30%
Outdoor
Radio
$ 110,535
2,800,000
4%
Internet
Television $1,040,449
9,870,270
30%
Other
Online
$ 439,792
34,156,890
TOTAL:
$1,724,595
57,631,258
*(2008 Publicity Value Breakdown Pending)
The three colors of the Italian flag represent, symbolically, the three cardinal virtues:
Green = Hope
White = Faith
Red = Charity
Demographics
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Total Estimated On-Site Attendance: 70,000
Primary Audience Demographics:
5%
Age 1-12
10% Age 13-18
20% Age 19-24
35% Age 25-54
25% Age 55-64
5%
Age 65 and above
Gender:
50% Male
50% Female
Race:
60% White
20% Hispanic
10% African-American
7%
Asian
1%
Native American
2%
Other
Persons with Disabilities: 5%
Attendees with Children: 50%
Diamond Sponsor
$55,000
Feast:
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Logo included on official Feast Website (w/ link), Postcard, Poster, Flyer, Invitation,
Tribute Book, Print Advertisements.
Six 3’x10’ Banners displayed all weekend (supplied by Sponsor).
Logo Reel Presentation on Main Screen during Gala & Feast.
One 10’x10’ Vendor Booth (option).
Prima Notte (Opening Night Gala):
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Recognition as Diamond Sponsor in Tribute Book.
On Stage Special Recognition.
Full Page Color AD in Tribute Book (supplied by Sponsor).
Logo included on Press “Step and Repeat” Banner.
One (1) Reserved Table for Ten (10) Guests.
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VIP Entrance Admission for Guests.
Unlimited “Taste of San Gennaro” food per Guest.
Carnival Rides.
Ray Romano and family on the red carpet.
Platinum Sponsor
$35,000
• Feast:
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Logo included on official Feast Website (w/ link), Postcard, Poster, Flyer,
Invitation, Tribute Book, Print Advertisements.
Four 3’x10’ Banners displayed all weekend (supplied by Sponsor).
Logo Reel Presentation on Main Screen during Gala & Feast.
One 10’x10’ Vendor Booth (option).
• Prima Notte (Opening Night Gala):
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Recognition as Platinum Sponsor in Tribute Book.
On Stage Special Recognition.
Full Page b/w AD in Tribute Book (supplied by Sponsor).
One (1) Reserved Table for Ten (10) Guests.
– VIP Entrance Admission for Guests.
– Unlimited “Taste of San Gennaro” food per Guest.
– Carnival Rides.
Pontiac presents check to scholarship
recipients during Prima Notte.
Gold Sponsor
$20,000
Feast:
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Logo included on official Feast Website (w/ link), Postcard, Poster, Flyer,
Invitation, Tribute Book, Print Advertisements.
Two 3’x10’ Banners displayed all weekend (supplied by Sponsor).
Logo Reel Presentation on Main Screen during Gala & Feast.
Prima Notte (Opening Night Gala):
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Recognition as Gold Sponsor in Tribute Book.
On Stage Special Recognition.
Full Page b/w AD in Tribute Book (supplied by Sponsor).
*One (1) Reserved Table for Ten (10) Guests.
– VIP Entrance Admission for Guests.
– Unlimited “Taste of San Gennaro” food per Guest.
– Carnival Rides.
*Substitution: Vendor booth or banner (up to $2,000 value).
Live entertainment 11am-10pm
Friday through Sunday.
Silver Sponsor
$10,000
Feast:
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One 3’ x 10’ Banner displayed all weekend (supplied by Sponsor).
Prima Notte (Opening Night Gala):
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Recognition as Silver Sponsor in Tribute Book.
Half Page b/w AD in Tribute Book (supplied by Sponsor).
*One (1) Reserved Table for Ten (10) Guests.
– VIP Entrance Admission for Guests.
– Unlimited “Taste of San Gennaro” food per Guest.
– Carnival Rides.
*Substitution: Vendor booth or banner (up to $2,000 value).
Capitol Records & Virgin promote
the “Forever Cool” Dean Martin CD.
Bronze Sponsor
$5,000
Feast:
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One 3’x 5’ Banner displayed all weekend (supplied by Sponsor).
Prima Notte (Opening Night Gala):
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Recognition as Bronze Sponsor in Tribute Book .
Quarter Page b/w AD in Tribute Book (supplied by Sponsor).
*One (1) Reserved Table for Ten (10) Guests.
– VIP Entrance Admission for Guests.
– Unlimited “Taste of San Gennaro” food per Guest.
– Carnival Rides.
Jimmy Kimmel Live tapes
segment at vendor booth.
*Substitution: Vendor booth or banner (up to $2,000 value).
Vendor Booths * Banners * Ads
Vendor Booths (details on Vendor Application)
10’x 10’
10’x 20’
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$1,300
$600
$1,700
$1,000
Banner Displays (supplied by Vendor)
3’ x 10’
3’ x 5’
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$5,000
$2,000
$1,000
$750
$500
$3,000
$1,500
$750
$500
$250
Food Vendor Booth:
Non-Food Vendor Booth:
Area 1 (Outside Entrance):
Area 2 (Main Stage):
Area 3 (Bingo/Bar):
Area 4 (Bocce):
Area 5 (Kid’s Corner):
Tribute Book Advertising (supplied by Vendor) 4 Color
Black/White
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$1,500
$800
$500
$200
Full Page:
Half Page:
Quarter Page:
Business Card
$5,000
$2,500
n/a
n/a
Thank you!
The San Gennaro Foundation
16217 Kittridge St.
Van Nuys, CA 91406
(818) 508-0082 ph
(818) 508-0072 fax
[email protected]
[email protected]
Tax ID # 26-0063614
Board of Directors
Executive Committee
Founding Executive Committee
Chairman:
Jimmy Kimmel
President:
Frankie Competelli
Jimmy Kimmel
Doug DeLuca, Past Chairman ‘02-’06
Gregg Cannizarro, Past President ’02-’05
Joe Cerrell
Frankie Competelli
Victoria Dolceamore, Past VP ’02-’06
Art Grenci, Past VP ’02-’05
Gina Kimmel
Mario Macaluso, Past VP ’02-’07
Mike Marino, Past VP ’02-’07
Elvis Restaino, Past VP ’02-’06
Fred Tredy
Directors:
Frankie Competelli
Gina Kimmel
Mario Macaluso
Fred Tredy
General Counsel
Claire Ambrosio, Esq.
Executive Director
Ann Potenza
Committee:
Joe Cerrell, VP Govt, Vice Chair NIAF
Mark Cole, VP Entertainment
Madeline Di Nonno, VP Fundraising
Chris Gabriele, VP Charity
Margi Higashi, VP Public Relations
Gina Kimmel, Treasurer
Jennifer Mansueto, Secretary
Ann Potenza, VP Operations
Mike Sinclair, VP Cultural
Fred Tredy, VP Community