© IABM 2015

© IABM 2015
Agenda
10.30am – Welcome and introductions
10.40 am – Industry trends and latest IABM business intelligence
11.10am – Education and training
11.30am – Coffee Break
11.45am – Technology trends
12.15pm – The New German digitisation report
12:40pm– Exhibitions, events and general membership update
13:00pm – Q&A
13:15pm - Lunch
© IABM 2015
© IABM 2015
We produce a variety of reports to help
track industry trends and the financial
performance of the sector The growing
IABM Market intelligence portfolio of
reports feature:
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Global Market Valuation & Strategy Report
Industry Trends Survey
Industry Index
End-User Surveys
Benchmark Report
© IABM 2012
John Ive
Director of Technology & Strategic Insight
© IABM 2015
© IABM 2015
Our training is independent, flexible and
geared towards current industry media
technology trends. Courses include:
•
•
•
•
•
•
•
•
Advanced Networks for Broadcast Engineers
Audio & Video Fundamentals
Understanding your Industry
Broadcast Technology Workflows
Compression Fundamentals & Applications
Network Essentials
Understanding File Formats
Video Systems and Applications
© IABM 2012
• New e-learning course
• ‘Live-on-Line’ delivery
• ½ day HEVC workshop
© IABM 2015
Have you taken advantage of your
complimentary training places??
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© IABM 2015
IABM technology covers all of the
major events and provide reports and
tailored information to support your
activities.
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Technology Updates
Monthly Bulletin
Standards & Regulatory Representation
Strategic Debates
Technology Presentations
Meeting Reports
© IABM 2012
© IABM 2012
Peter White
CEO
Lucinda Meek
Finance Director
Caryn Cohen
Director, North
America
Peter Bruce
Director, APAC
John Ive
Director of Technology
& Strategic Insight
Darren Whitehead
Director of Business
Development
Stan Moote
CTO
Lorenzo Zanni
Research Analyst
Lisa Collins
Head of Marketing
Sonali Nair
Assistant Accountant
Ben Dales
Online Marketing
Executive
Fay Daniels
Marketing & Events
Executive
Anna Rudgley
Training Administrator
Elaine Bukiej
Membership
Secretary
Joe Zaller
North American
©Market
IABM
Development Officer
2012
© IABM 2012
© IABM 2012
IABM are active in a variety of events and
networking opportunities across the
broadcast and media industry.
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Annual International Business Conference
Regional Industry Updates
Breakfast Meetings
NAB Party
Exhibitor Receptions
Regional C Level Events
Webinars
Awards Receptions
Regional Council Meetings
© IABM 2012
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IABM Sponsored & Supported Events
IABM has a strategic partnership with event
organizers and recognizes the event as an
industry leading event in its region or on a
global basis. These events are recommended
to IABM members and the IABM has a public
presence at the show to support members.
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We work closely with show
organizers, publishers and other third
party organizations to provide
members with quality discounts
Each discount has been chosen by us to
add value to your business ensuring you
gain exposure in the right places and keep
you ahead of the game.
Try our new online Discount Calculator
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A wide range of business resources are
available to members including:
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Exclusive access to areas of our website
Regular news bulletins
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Quarterly Journals
Job Shop
Posting of Press releases
Promotion of member events on our
website
Promotion on IABM TV
Listing on our Product locator
Access to a searchable Dealer Database
Access to Member Lounges at shows
Meeting space at shows
Advertising opportunities
© IABM 2012
What’s new?
© IABM 2015
Member Lounges
© IABM 2015
• Dealer Database
• IABM WIRE
• IABM APP
© IABM 2015
© IABM 2015
Why launch IABM.TV?
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Go-to broadcast industry destination for news, event coverage, leadership discussions and industry research
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Raise the profile of IABM
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Promote relevant, engaging content and foster dialogue within the industry
© IABM 2015
How IABM.TV can help you
• Wealth of content from variety of shows available in one place
• Video blogs with monthly 1-1 interviews with industry figures
• Live webinars
• Live streaming of certain events
• Promote your own content on our platform
© IABM 2015
© IABM 2015
Business Update
John Ive
Director Technology & Strategic Insight
IABM Industry Index
October 2015
IABM Industry Index Report September 2015
Year on Year Sales Change, Market, last 24 months
10%
8%
6%
4%
MEDIUM
2%
2.4%
1.1%
0%
Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14
Jul-14
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
Jul-15
Aug-15 Sep-15
-2%
-4%
SMALL
-6%
Global 3 mth mov avg.
Large 3 mth mov avg.
SME 3 mth mov avg.
-4.7%
IABM Industry Index Report October 2015
Market Concentration, HHI Index
PERFECT
CONCENTRATION
(fragmentation)
557
0
10000
PURE MONOPOLY
IABM Industry Index Report October 2015
Market Concentration, Lorenz Curve
100.0%
90.0%
75% of revenues concentrated
in top 20% of companies.
Share of total revenues
80.0%
70.0%
75%
60.0%
50.0%
40.0%
30.0%
15%
20.0%
10.0%
1%
2%
1-20%
21-40%
7%
0.0%
41-60%
61-80%
81-100%
Global 3 mth mov avg.
Year on Year Profit Growth, Market last 24 months
60%
Sep-15
Aug-15
Jul-15
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Jul-14
Jun-14
May-14
Apr-14
Mar-14
Feb-14
Jan-14
-15%
Dec-13
5%
Oct-13
Sep-15
Aug-15
Jul-15
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Jul-14
Jun-14
May-14
Apr-14
Mar-14
Feb-14
Jan-14
Dec-13
25%
Nov-13
Oct-13
-5%
Nov-13
IABM Industry Index Report October 2015
75%
15%
70%
65%
66.7%
-25%
Global
Companies in Profit, measured over last 24 months
IABM Industry Index Report October 2015
Global Economic Outlook
•
Stock market crisis in China lowered
prospects for emerging economies
•
Countries highly exporting to China
have seen their GDP forecasts shrinking
•
Possible interest rate hike by Fed by the end of 2015 further darkens
outlook
IABM Industry Index Report October 2015
Global Economic Outlook
MSCI Emerging Markets Index, last 3 months
Source: The Financial Times
Market Plunge
IABM Industry Index Report October 2015
Consequences for Media & Entertainment Industry
•
GDP per capita correlated with
spending on Pay TV and premium
television services
•
Revised growth in untapped markets
for traditional Pay TV operators
•
Viewers in these countries could skip a step and opt for low-cost
alternatives such as SVOD subscriptions
IABM Industry Index Report October 2015
Consequences for Media & Entertainment Industry
S&P Media Index
Walt Disney and Discovery
Communications missed
revenue estimates
Comparison between MSCI Emerging Markets Index and S&P 500 Media Index, last 3 months
Source: The Financial Times
IABM Industry Index Report October 2015
Consequences for Media & Entertainment Industry
90.0%
Convenience + Cost-Effectiveness
82%
80.0%
67%
Share of respondents
70.0%
64%
60.0%
50%
50.0%
37%
40.0%
30.0%
23%
20.0%
6%
10.0%
0.0%
Convenience of ondemand streaming
programming
Cost effective
Broad streaming
content library (e.g.
movies, TV shows,
etc.
Multidevice
conveniece (i.e.
ability to access
Netflix on TV,
computer or tablet)
Family and kids'
programming
Leading reasons why Netflix subscribers in the United States subscribed to Netflix as of January 2015
Source: eMarketer
Original programming
Other
IABM Benchmark Report
July 2015
IABM Benchmark Report July 2015
IABM Profit and Liquidity Dashboard
Profit
to
Sales
IABM
Companies
Gross
Margin
15%
70%
9%
60%
S
C
2%
Current
Ratio
3.3
15%
S
2.3
10%
41%
1.7
S
C
45
44
C = Median of Comms Equipment
Manufacturers (c150 companies)
R&D
% of Sales
Admin
% of
Sales
21%
20%
UQ
16%`
32%
Median
10%
46%
LQ
C
S
C
45
Return
on Net
Assets
3%
45
37
S = Median of Software Publishers
(c200 companies)
44 Sample size
IABM Industry Trends Survey
July 2015
IABM Industry Trends Survey July 2015
Price/costs trends, Last quarter
Labour Costs
Material Costs
Selling Prices
Small:
• Increase in labour costs
• Increase in material costs
• Decrease in selling prices
Decrease
Static
Increase
0%
10%
20%
30%
40%
50%
60%
70%
80%
IABM Industry Trends Survey July 2015
Factors limiting order/contract fulfilment
R&D Expenditure
Next Year to Now
Now to Last Year
Credit or finance issues
Decrease
Regulatory or compliance issues
Supply chain issues
Static
Skills and staff
Increase
Manufacturing / development capacity
0%
10%
20%
30%
40%
50%
60%
0%
10%
20%
30%
40%
IABM Industry Trends Survey July 2015
Outlook for the year ahead
IABM Confidence Ratio
12
3%
5%
10
13%
6.4%
8
6
41%
4
Improving rapidly
38%
Improving
About the same as
it is now
Deteriorating
2
0
Q3 11
Q1 12
Q3 12
Q1 13
Q3 13
Q1 14
Q3 14
Q1 15
GLOBAL MARKET VALUATION
& STRATEGY REPORT
Professional technology supply market size (inc. services)
£3711bn
Segments
GLOBAL MARKET VALUATION
& STRATEGY REPORT 2014/5
GLOBAL MARKET VALUATION
& STRATEGY REPORT 2014/5
2009 – 2012
CAGR
2012 – 2014
CAGR
Total Market: 4.0% $48.5Structural
billion
Shift
Total Market: 1.3%
Products: 3.6%
Services: 6.0%
Products: -0.5%
Services: 2.9%
“In Hindsight the Step-Change in Spending is Evident”
Global Market Valuation & Strategy
Report 2013
Historical Growth Profile
4% – 6%
Current Growth Profile
1% – 2%
Future Growth Profile
2% – 3%
60.0
50.0
$ billions
40.0
Service Revenue
30.0
Product Revenue
20.0
10.0
0.0
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
IABM End-User Survey
IBC 2015
Powered by:
IABM End-User Survey IBC 2015
Split of organizational type
Broadcast Revenue source
Broadcaster
17%
Radio Station
21%
30%
Recording Studio
9%
6%
3%
Systems Integrator
4%
Production / Post-Prod.
5%
1%
Freelancer
23%
Other
Subscriptions (Pay TV)
Licence Fees (Public/State
Broadcaster)
Govt / Edu / Corporate
Consultant
10%
Advertising (Commercial
Broadcaster)
Film Studio
22%
28%
21%
Other
IABM End-User Survey IBC 2015
Revenue over next 1-2 years
8%
13%
14%
38%
21%
13%
4%
14%
68%
33%
Advertising
74%
Subscriptions
License fees
IABM End-User Survey IBC 2015
Percentage revenue from traditional broadcast operations versus new activities such
as web, mobile, streaming, multi-platform content delivery?
0-20
21-40
41-60
61-80
81-100
100%
80%
Traditional
60%
40%
20%
New
0%
2011 IBC
2012 NAB
2012 IBC
2013 NAB
2013 IBC
2014 NAB
CURRENTLY
2014 IBC
2015 NAB
2015 IBC
IABM End-User Survey IBC 2015
Percentage of capital budget for dedicated broadcast technology products spent
with traditional broadcast vendors versus traditional IT vendors?
70.0%
60.0%
50.0%
40.0%
CURRENT
30.0%
IN 2 - 3 YEARS
20.0%
10.0%
0.0%
IBC 2012
NAB 2013
IBC 2013
NAB 2014
IBC 2014
NAB 2015
IBC 2015
Broadcaster
IABM End-User Survey IBC 2015
When you buy broadcast software do you
typically purchase any associated IT storage
from the broadcast software provider as
part of a bundled solution, or directly from
the IT storage vendor?
16%
14%
31%
33%
NAB 2015
53%
53%
We typically buy IT storage
as part of a bundled solution
from broadcast software
vendor
We typically buy IT storage
directly from the IT storage
vendor
Don’t Know
When you buy from “Traditional IT Vendors” for
broadcast engineering, operations, and production (as
opposed to back-office systems), who do you purchase
from the most?
Cisco
HP
Microsoft
Dell
IBM
Oracle
EMC/Isilon
Juniper
Quantum
Huawei
NetApp
Brocade Networks
Hitachi Data Systems
Arista Networks
Other
None of these
0%
IBC 2015
10%
20%
30%
40%
50%
IABM End-User Survey IBC 2015
Over the next 2-3 years, how important a role will
Software Defined Networking (SDN) play in your
infrastructure planning?
How likely are you to deploy some sort
of cloud-based technology over the
next 2-3 years?
5%
20%
16%
11%
29%
11%
NAB 2015
24%
34%
19%
31%
Not at all important/likely
unimportant/Unlikely
Somewhat important/quite likely
Very important/likely
We are already doing it today/inevitable
IABM End-User Survey IBC 2015
Other factors affecting purchase decisions besides
cost and technical specification?
0
5
10
15
20
25
30
35
How important is interoperability between systems when
evaluating products for your organization’s next generation
media technology1%infrastructure?
0%
40
6%
Makes us more efficient / saves money
Total cost of ownership
Interoperable with other vendor’s products
After sales and support
Cutting edge technology
ROI
35%
Reputation of vendor
58%
Vendor roadmap (i.e. plans for the product)
Installation support
Personal relationship with vendor
Availability of training
Index (/100)
Not at all important
Not important
Moderately important
Important
Very important
IABM End-User Survey IBC 2015
Buying practice – What, Who and How?
Multiple suppliers for custom 'best of breed'
One stop shop "end to end" solution provider
IBC 2015
Systems Integrator
Direct from Vendor
NAB 2015
Third Party - Dealer or representative
Team Decision to purchase
Team involvement but one person decision
One or two people make all major purchases
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
IABM End-User Survey IBC 2015
Outlook for the business environment for the
organization for the next 2 -3 years
Outlook for the business environment,
Vendors
6%
5%
13%
26%
Very Positive
Quite Positive
25%
NAB 2015
Neutral
41%
Quite Negative
Very Negative
42%
38%
Conclusions
• There are opportunities for vendors to grow but a tough environment
for cost control.
• SMEs challenged in a marketplace that is in transition
• However SMEs can be quicker to react and take advantage of
opportunities
• The trend away from traditional broadcasting is slow but is happening
• A risk of a business gap in between end of life for traditional
infrastructures before IT-based solutions are fully mature.
Business Update
John Ive
Director Technology & Strategic Insight
Key technology themes including IBC 2015
John Ive
Director of Technology & Strategic Insight - IABM
www.theiabm.org
© IABM 2015
IBC-2015
Conference and Exhibition for Broadcast & Media Professionals
Amsterdam
250 speakers
Leaders Summit
6 Days
www.theiabm.org
© IABM 2015
IBC-2015
55,128 attendees
170 Countries
1800 exhibits
www.theiabm.org
© IABM 2015
IBC-2015
Television production
Distribution
Drone Zone
Virtual Reality
Higher resolution
Hackfest
www.theiabm.org
© IABM 2015
An industry in transition
• The broadcast and media industry is at a crossroads
• All the fundamentals are changing
–
–
–
–
–
–
–
How programmes are produced
What programmes are produced
The financing of professional technology and programming
How content is distributed
Who is watching
What they are watching
Where and how they watch it
www.theiabm.org
© IABM 2015
IBC hot topics
•
•
•
•
•
•
•
•
Ultra High Definition (beyond High Definition)
Transition to IT and IP (Internet Protocol) workflows
New production techniques
Workflow, the Cloud and broadcast management
Analytics – understanding the consumer moment-by-moment
Interactivity – improving the consumer experience
Channel management – multi-channel / multi-device
Social media integration
www.theiabm.org
© IABM 2015
UHD – Not the “Next HD”
Top end
• We said HD was the new SD
movies
• UHD is not the next HD, at least
drama
sports
for many years.
• We now have a
General
multi-format world
purpose
• And the number of
General
formats will continue
purpose
to grow!
& legacy
www.theiabm.org
UHD
HD
SD
UHD = 4K, 8k and beyond
UHD = variants of DR, FR,
colour, resolution
HD = variants of FR
& resolution
SD = variants of
FR
& resolution
© IABM 2015
Better UHD pixels not more pixels?
• Better pixels includes options for:
• More pixels for TVs
– Relatively easy to achieve
– Wider dynamic range
– Small incremental manufacturing
cost
– Wider colour gamut
– Consumers understand “More” =
“Better”
– Immersive audio
– Higher frame rate
– Higher profit margins
However HD success was based upon
resolution and flat panel displays
www.theiabm.org
© IABM 2015
UHD Higher Resolution – better pixels
www.theiabm.org
© IABM 2015
UHD Conclusions
• UHD is a game-changer but not in the same way HD was.
–
–
–
–
Has consolidated the multi-format world – SD, HD, UHD and multiple variants.
Increases urgency for a format independent infrastructure
Driving the change to IP infrastructures.
This is important and should not be underestimated
• Quality change less than Standard to High Definition
– No additional support like HD with the introduction of flat panel displays
– Good to have the expanded range of quality options and formats
– UHD will be successful for specialised services and programmes initially, but not a
replacement for all HD and SD
www.theiabm.org
© IABM 2015
What’s needed
•
•
•
•
•
•
•
•
Flexibility
Scalability
Speed of implementation
Software not hardware driven
Interoperability
New business models
Driving down cost
Simple operation
• IT- based hardware
• Format independent
• Revenue rather than
capital business models
• Service-based
technology supply
www.theiabm.org
© IABM 2015
In the Professional Domain
• How successful and pervasive will UHD be?
– It’s a game-changer primarily because it has consolidated a multi-format world
– This has increased the need for a format independent (IT) infrastructure.
• Broadcasting is not just about picture quality
– Interaction, client data, analytics and a sound business model are critical for success
– Multi-format, multi device delivery is now mainstream, no longer an “add-on”
• Is traditional broadcasting just part of the consumer video experience?
– Is terrestrial an endangered species? Are traditional broadcasters threatened?
– How far can networks and the Internet go?
www.theiabm.org
© IABM 2015
Where’s the money?
• Commercial TV
– Advertising revenues remain strong
• Pay TV
– Subscriptions strong and growing
• Public Service Broadcasters
– Large legacy, no growth in income, resistance to change.
– Traditional public service broadcasters under pressure
• Newcomers
– No legacy to support or major financial investment
www.theiabm.org
© IABM 2015
The Netflix view
• Netflix CEO (Reed Hastings): Internet TV closer
to replacing linear TV. Suggests that traditional TV has about
two decades left to live as Internet TV growth continues. -(Berlin re:publica
conference – May 2015)
• TV of the future “will look like a large iPAD” featuring an array of apps.
Will experiment with “new video formats, unconventional episode
lengths, interactivity and virtual reality”.
www.theiabm.org
© IABM 2015
HBO Initiative
• HBO to Launch Standalone Over-the-Top Service in
U.S. in 2016, announced by Richard Plepler, CEO
• “This will be transformative for our company,” with 10 million households in
the U.S. that are broadband-only, he declared: “It is time to remove all
barriers to those who want HBO.”
• Plepler said. “The international revenue possibilities could be just as large if
not larger (with OTT). We have a huge opportunity in front of us.”
www.theiabm.org
© IABM 2015
Delivery options
• Internet
– In some countries enough users receive high speed Internet to make a viable
business model for programme delivery
– Top attractions: interaction, personalisation, metrics reporting, remote
monitoring and support.
– Capacity will increase world-wide at different rates.
– New generation understand Internet better that Satellite,
Terrestrial and the need for aerials! National boundaries challenged!
– 750m TV displays Internet connected by 2015 & 1bn by 2020 (Google)
www.theiabm.org
© IABM 2015
Poll reveals media preferences generational gap
% of Americans ranking the following among the 3 most important media preferences they subscribe to
Based on a survey among 2,076 US consumers, November 2014 – Source Deloitte
www.theiabm.org
© IABM 2015
The consumer experience
• Consumers are users of:
– Broadcast television and the Internet
• They use multiple devices
–
–
–
–
Televisions
Mobile phones
Tablets (iPAD etc.)
Computers and laptops
• They expect integrated interactivity and social media across all these
devices. There is no going back!
www.theiabm.org
© IABM 2015
Three imperatives for success
www.theiabm.org
© IABM 2015
The fourth imperative – the environment
www.theiabm.org
© IABM 2015
Future trends impacting the industry
www.theiabm.org
© IABM 2015
IBC-2015
Television production
Distribution
Drone Zone
Virtual Reality
Higher resolution
Hackfest
www.theiabm.org
© IABM 2015
Conclusions
•
•
•
•
•
•
This is a new era like no other
Every aspect of the content and delivery chain is subject to change
Applies to technology, production and consumption
Reliance on traditional business may represent a slow decline
Getting involved now is important during this phase of “experimentation”
Playing catch-up later may be too steep a hill to climb
• It a period of opportunity for those who embrace it
• We also have a chance to integrate sustainability planning
• The pace of change varies dramatically by country and region
www.theiabm.org
© IABM 2015
Key themes including IBC 2015
John Ive
Director of Technology & Strategic Insight - IABM
www.theiabm.org
© IABM 2015
Herausgeber
die medienanstalten – ALM GbR
Friedrichstraße 60 - 10117 Berlin
Website: www.die-medienanstalten.de
Jürgen Burghardt
CEO – Geschäftsführer der FKTG
Düsseldorf, October 8th, 2015
Die Ergebnisse des Digitalisierungsberichts 2015 zeigen deutlich:
Rundfunk als Informations- und Unterhaltungsmedium hat eine unverändert hohe
Bedeutung im Leben der Bevölkerung und ist überall präsent;
gleichzeitig leben die Generationen zunehmend in unterschiedlichen digitalen
Welten.
Düsseldorf, October 8th, 2015
Übertragungsmodelle
Herkömmliche
Übertragung
erste Generation der
On-Demand-Produkte
staatlich oder privat
finanziert
VOD / NVOD
neue Medien
(komplett digital)
Web-TV
frei empfangbare
Sender
Sender
Smart-TV
Abo-Sender
mobiles-TV
Satellit/Kabel
oder IPTV
© IABM 2011 – All rights reserved
Vodcasting
Podcasting
steigende Interaktivität
Konvergierte Mediengeschäftsmodelle
Unternehmen
Alte Medien
Kino
terrestrisch
Filmstudios &
Filmemacher
Kabel /
IPTV
Satellit
© IABM 2011 – All rights
reserved
Sender
Rechteinhaber
der Inhalte
Urheber der
Inhalte
Programmaggregatoren
Mobile
Lieferung
POD/VOD
casting
Web-TV
Smart-TV
VOD /
NVOD
neue
Märkte,
z. B. Retail
TV
Dreifach-/
VierfachPakete
Inhalt
soziale
Medien
Unternehmen
Neue Medien
Telekommunikationsfirmen
Internet Service
Provider
SoftwareAnbieter
Apps
Inhalteanbieter
im Internet
Catchup-TV
InternetSender
Traditionelle Übertragungswege
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Traditionelle Übertragungswege
+ IPTV
IPTV als mittlerweile etablierter vierter TV-Empfangsweg hatte
bereits im Vorjahr den Schwung der Anfangsjahre verloren.
Auch dieser Trend hat sich in diesem Jahr fortgesetzt. Die
IP-basierte TV-Ubertragung erreicht mit 4,8 Prozent eine
im Vergleich zum vergangenen Jahr quasi unveränderte
Reichweite innerhalb der deutschen TV- Haushalte. Knapp
1,9 Millionen Haushalte hierzulande empfangen Fernsehen
über die DSL-Leitung, wobei bei IPTV im Unterschied zu
Web-TV der Empfang nicht über das offene Internet erfolgt,
sondern innerhalb eines geschlossenen Teils des Netzes
und mit gesicherter Übertragungsqualität
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Welches Endgerät wird
Am meisten genutzt ?
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Die Akzeptanz der
VoD Angebote
Düsseldorf, October 8th, 2015
Kaufen und Leihen
Findet zunehmend
On-line statt
Düsseldorf, October 8th, 2015
Netflix
Nach Schätzungen von IHS Technology wird sich die Abonnentenzahl von netflix bis 2019 auf
insgesamt 96,5 Millionen erhöhen, davon knapp 20 Millionen Nutzer in der EU.
Gleichzeitig ………….startete Netflix auch in fünf anderen europäischen Ländern: Belgien,
Frankreich, Luxemburg, Österreich und Schweiz. Deutschland gehört dabei zu den Ländern mit
der schnellsten Wachstumsrate hinsichtlich der zugewonnenen Abonnenten, schätzen die
Analysten von IHS
Video-on-Demand
Nach aktuellen Erhebungen von TNS Infratest für den Digitalisierungsbericht
werden die Mediatheken der öffentlich-rechtlichen Sendergruppen von Video-onDemand-Konsumenten am häufigsten genutzt (68,8 Prozent).
VoD – Plattformen
Einer Goldmedia-Befragung im Februar 2015 zufolge führt Amazon Prime mit
33 Prozent vor maxdome und iTunes mit jeweils rund 11 Prozent die Liste der
am häufigsten genutzten Abrufdienste an.
Amazon Prime, maxdome und Neueinsteiger Netflix dominieren den VoD-Markt in Deutschland
Sky – Die Ergänzung für Fans
Aber: die Gewinnzone ist noch nicht erreicht!
Düsseldorf, October 8th, 2015
Dennoch sind die Vorteile von Video-on-Demand selbstverständlich nicht
zu vernachlässigen. Laut einer Umfrage von maxdome im August 2014
nannten knapp 80 Prozent der Nutzer das zeitunabhängige Fernsehen
als Grund für ihre Entscheidung für VoD. Beinahe ebensoviele empfinden
die Abwesenheit von Werbung als großen Pluspunkt und fast die Hälfte
der Befragten freute sich darüber, nicht auf die nächste Folge ihrer
Lieblingsserie warten zu müssen. Vielmehr ist es zunehmend beliebt,
mehrere Episoden einer Serie am Stück zu sehen bzw. die Serie gleich
staffelweise innerhalb eines kurzen Zeitraums zu konsumieren – auch
bekannt als „Binge Watching“
Düsseldorf, October 8th, 2015
Connected TV
Smart TV
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Thank you
Time for discussion !
Düsseldorf, October 8th, 2015
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015
Quelle: Digitalisierungsbericht 2015
Düsseldorf, October 8th, 2015