DIE ZEIT

DIE ZEIT
Property
PORTFOLIO
2016
www.zeit.de
www.zeit.de
MEDIA PROFILE: DIE ZEIT
In-depth background reports and a wide variety
of perspectives:
Germany's leading weekly, DIE ZEIT publishes a broad array of topics to reflect the
multifaceted interests of its readership. The newspaper is greatly appreciated as a
source of information thanks to its high editorial standards and credibility. As a
medium, DIE ZEIT is used avidly by a discerning readership, highly appreciative of its
quality journalism and prize-winning layout.
Best reach
2.25 Mio.
readers per week – making DIE ZEIT Germany's
largest opinion leader among the weeklies.
Circulation
507.159
copies sold per week.
Appears
weekly
every
Thursday
Publication
weekly, every Thursday
Quelle: AWA 2015; IVW I/2016
www.zeit.de
HOW THE ZEIT READERSHIP FACES UP - PROPERTY
Strong willingness to spend money on
furnishings/house/apartment
Newspaper
mio. readers
Interest in information on architecture
Newspaper
mio. readers
DIE ZEIT
1,359
DIE ZEIT
WamS
0,915
WamS
0,598
SZ
0,718
SZ
0,557
FAS
0,705
FAS
0,534
FAZ
0,658
FAZ
0,473
DIE WELT
0,479
DIE WELT
0,332
Buying plan in 1-2 years: Freehold apartment
Buying plan in 1-2 years: House
Newspaper
DIE ZEIT
1,129
mio. readers
0,096
Newspaper
mio. readers
DIE ZEIT
0,125
0,101
WamS
0,051
WamS
FAS
0,045
FAS
0,075
SZ
0,044
SZ
0,074
FAZ
0,037
FAZ
0,071
DIE WELT
0,033
DIE WELT
0,058
Quelle: AWA 2015
www.zeit.de
TOPIC & DEADLINES 2016
Property
Publ. date
Topic
Product
Medium
Deadline Advertorials
Deadline for Ads
Properties in Hamburg
and surrounding area
Special Page
ZEIT:Hamburg
01/27
01/29
Properties & Investment
Special Page
DIE ZEIT
03/02
03/04
07
Properties & Investment
Special Page
DIE ZEIT
03/09
03/11
07
Properties & Investment
Special Page
ZEIT:Hamburg
03/09
03/11
14
Living & Life in the South
of Hamburg
Special Page
ZEIT:Hamburg
03/16
03/18
21
German Prefabricated
Buildings Day
Special Page
DIE ZEIT
03/23
03/25
21
Properties by the North
Sea & Baltic
Special Page
ZEIT:Hamburg
03/23
03/25
Properties Abroad
Special Page
DIE ZEIT
04/20
03/22
My Home:
Reconstruction
Special Page
ZEIT:Hamburg
05/11
05/13
01
Properties Abroad
Special Page
DIE ZEIT
08/03
08/05
08
My Home:
Innovation & Building
Special Page
DIE ZEIT
08/10
08/12
08
Properties & Investment
Special Page
ZEIT:Hamburg
08/10
08/12
15
German Prefabricated
Buildings Day
Special Page
Wissen
08/17
08/19
29
Properties by the North
Sea & Baltic
Special Page
ZEIT:Hamburg
08/31
09/02
Properties in Hamburg
and surrounding area
Special Page
ZEIT:Hamburg
10/19
10/21
February
25
March
31
April
May
19
June
09
September
November
17
www.zeit.de
PRICES & FORMATS: SPECIAL PAGES
Stand-alone ads
Classified ads
6
Colour
1
3
2
Format
4
5
Print space (w x h in mm)
Price (4c)
371
x 528
€70,118.40
1
1/1 page
2
1/2 page landscape
371
x 264
€35,059.20
3
Magazine format
220,5 x 290
€ 23,107.20
4
1/4 page corner space
220,5 x 220
€17,529.60
5
1/4 page landscape
371
x 132
€ 17,529.60
6
Section heading ad
45
x 45
€1,500.00
Millimetre
prices
b/w
€7.70
2c
€9.10
4c
€10.00
Sample Advertisements
Columns
Format (w x h in mm)
Price 4c
1
91,5 x 100
€2,000
2
45 x 100
€1,000
3
138 x 50
€1,500
4
45 x 80
€800
5
91,5 x 80
€1,600
6
91,5 x 130
€2,600
7
138 x 105
€3,150
8
231 x 75
€3,750
All prices excl. VAT. Subject to the General Business Terms and Conditions of the Zeitverlag, www.zeit.de/mediadaten, price list no. 61
www.zeit.de
THE SPECIAL PROPERTY
Optimal presentation of your property
With this format your property is brought to the attention
of the ZEIT readers. Large photo formats, various
perspectives and sufficient space for a detailed
description enable you an optimal presentation of your
special property.
Inclusive services:
›Compiling the advertorial
›2 Correction loops
Product details:
›Format: 220 x 220 mm (w x h)
›Photos: various photo formats possible
›Text: approx. 2,800 characters
›Rubrik: Immobilien
Deadline for ads: Fridays, 13 days prior to publication, 12 noon
Price: € 4,700
www.zeit.de
DIE ZEIT: SAMPLE ADVERTISEMENTS - PROPERTY
Colour
Millimetre prices
b/w
2c
€ 7.70
€ 9.10
4c
€ 10.00
Format: 4 columns (184.5mm) x 150mm (w x h), 4c
Price: € 6,000,-
Format: 2 columns (91.5 mm)
X 150 mm (w x h), 4c
Price: € 3,000
www.zeit.de
Format: 1 column (45mm)
X 40mm(w x h),4c
Price: € 400
Format: 2 columns (91,5 mm) x
30 mm (w x h), 4c
Price: € 600
Format: 1 column (45 mm)
x 20 mm (w x h), b/w
Price: € 154
BRIEF INTRODUCTION: ZEIT GELD (MONEY)
NEW: Now with
property
marketplace
ZEIT GELD
A reliable basis for decisions on financial investment, provisions and insurance:
ZEIT GELD is concerned with financial investments in shares, bonds, real estate, but
also with provisions, insurance, taxes and family topics and with the question of how
people exploit their financial gains to live.
Under three headings the magazines explains central aspects of the financial world
for laypersons and adds tips for financially experienced readers:
›The title story deals with a financial topic under the aspect “Five Opportunities and
One Danger”.
›In the magazine there are tips for the individual generations, analyses and
indications as well as stories connected with money.
›The “Grundkurs Geld” (Basic Course Money) explains one special topic to
laypersons and experienced investors.
Important dates and deadlines
Publication date
Deadline for ads
Deadline for
advertorials
Closing date for print
documents
31/03/2016
07/03/2016
22/02/2016
17/03/2016
09/06/2016
16/05/2016
04/05/2016
26/05/2016
22/09/2016
29/08/2016
17/08/2016
08/09/2016
17/11/2016
24/10/2016
12/10/2016
03/11/2016
15/12/2016
21/11/2016
09/11/2016
01/12/2016
www.zeit.de
PRICES & FORMATS: ZEIT GELD
Stand-alone ads
1
3
2
4
6
7
5
Format
Print space (w x h in mm)
Price (4c)
1
1/1 page
191 x 262
€11,200
2
1/2 page landscape
191 x 132
€ 5,750
3
1/3 page landscape
191 x 88
€ 4,000
4
1/4 page corner space
215 x 72
€ 3,050
5
1/2 page portrait
96 x 262
€5,750
6
1/3 page portrait
56 x 262
€4,000
7
1/4 page portrait
48 x 262
€ 3,050
All prices excl. VAT. Subject to the General Business Terms and Conditions of the Zeitverlag, www.zeit.de/mediadaten, price list no. 61
www.zeit.de
ZEIT GELD
Property Marketplace
Present yourself quickly and distinctly on our Property Marketplace in ZEIT GELD. With
our new, eye-catching showcase formats the special features of your property are
emphasised in a brief description and fact sheet with icons.
Three formats are available
1
Format
1 1/1 page
Print space
(w x h in mm)
€ 10,000
2 1/2 page landscape 191 x 130
€ 5,000
94,5 x 130
2
Price (4c)
191 x 262
3 1/4 page portrait
ANZEIGE
€2,600
3
Alle Preise zzgl. MwSt. Es gelten die AGB des Zeitverlages, www.zeit.de/mediadaten
3
www.zeit.de
ZEIT ONLINE
Relevance, not volume:
ZEIT ONLINE is the fastest-growing German-language news portal for high quality
online journalism. Its users are highly educated with a wide variety of interests. The
portal is an ideal stage to address a high class target group thanks to the substantial
time per visit on ZEIT ONLINE and its discerning environment.
Page Impressions
98.75 million
PIs per month on ZEIT ONLINE.
Reach
10.28 million
unique users are reached via ZEIT ONLINE.
Visits
31.49 million
visits per month on ZEIT ONLINE.
Sources: AGOF internet facts 2016-02, IVW 2016- 04
www.zeit.de
10 good reasons for ZEIT ONLINE
ZEIT ONLINE has received many awards
Multiplication
for excellent editiorial achievement and contemporary graphic design.
Our users are opinion-formers and multipliers which ensures that your
advertising message is spread additionally and sustainably.
Wide range of topics
ZEIT ONLINE offers you tailor-made for you to present your highlights.
High acceptance of advertising
On classical newspaper portals the acceptance of advertising is higher than on
pure information pages.
High intensity of use
The users of ZEIT ONLINE take TIME for the portal and therefore also for your
advertising – meaning that your ad is anchored consciously and sub-consciously
with the user.
Image transfer
This high standard and the credibility of ZEIT ONLINE are transferred to your
products and offers via advertising presence.
Effectivity
Journalistic prime sites achieve 30 % stronger advertising effects than
environments in email portals or social community sites
Pre-requisites for your advertising effectiveness
are 50 % better on journalistic prime sites.
ZEIT ONLINE continues to grow
Low contact frequency
ZEIT ONLINE is meanwhile read by 10.28 million unique users.
ZEIT ONLINE thus offers the target group of above-average educated and
solvent unique users that is relevant to your advertising.
On prime sites considerably fewer advertising contacts are ncessary.
Quelle: AGOF internet facts 2015-12
www.zeit.de
ZEIT ONLINE: DISPLAY ADVERTISING POSSIBILITIES
2
1
CPM Rotation*:
CPM Channel**:
€ 12
€ 18
5
CPM Rotation*:
CPM Channel**:
Pushdown Ad:
CPM Rotation*:
CPM Channel**:
CPM Rotation*:
CPM Channel**:
€ 21
€ 30
€ 60
€ 80
CPM Rotation*:
CPM Channel**:
€ 53
€ 75
CPM Rotation*:
CPM Channel**:
CPM Rotation*:
CPMChannel**:
€ 21
€ 30
8
Halfpage Ad:
€ 53
€ 75
CPM Rotation*:
CPM Channel**:
€ 53
€ 75
Further
advertising forms
and special
formats upon
request
€ 60
€ 80
* Incl. Geo-targeting. Basic targeting or decision-maker targeting upon request.
All prices excl. VAT. Subject to the General Business Terms and Conditions of the Zeitverlag, www.zeit.de/mediadaten, price list no. 61
www.zeit.de
€ 12
€ 18
Sidekick Ad:
Sidebar:
Banderole Ad:
CPM Rotation*:
CPM Channel**:
7
10
10
9
CPM Rotation*:
CPM Channel**:
€ 12
€ 18
6
Wallpaper incl. background:
Wallpaper:
Medium Rectangle:
Superbanner:
Skyscraper:
4
3
CPM = Cost per Mille