Mobile Apps - der neue Weg zum Kunden/Patienten?

Transcription

Next Generation
Healthcare Technology
Mobile Apps - der neue Weg zum Kunden/Patienten?
Alexander Frenzel
Engagement Manager
28. April 2016
1
Agenda
Vorträge
digital health - wie mobile Technologien den Arztbesuch der Zukunft prägen
Dr. med. Johannes Jacubeit, CEO, connected-health.eu GmbH
Smart digital therapies durch Machine Learning - wie Apps als Medizinprodukt
das Gesundheitswesen verändern
André Sommer, Co-Founder, HiDoc GbR
Praxisbericht: Im Smartphone des Patienten mit Care4Today - Kein
Kochrezept, aber Zutaten & Tipps damit es allen schmeckt
Tanja Neumann, Digital Marketing Manager Infektiologie & Immunologie,
Janssen-Cilag GmbH
3
© 2016, IMS HEALTH – Next Generation Healthcare Technology
The mHealth field is wide and expanding
2/3 mHealth apps are focused on
wellness
Wellness Management
mHealth apps continue to proliferate
at pace
Fitness
2%
90,088
Lifestyle & Stress
11%
Diet & Nutrition
6%
46.399
36%
7%
43,689
9%
12%
106%
17%
Disease & Treatment Management
Healthcare Providers / Insurance
2013
Medication Reminders & Info
Women’s Health & Pregnancy
Disease Specific
mHealth Apps by Category, 2015
Other
Comparison of iOS mhealth Apps 2013 and 2015
Source: Mevvy, June 2015; IMS Health AppScript, June 2015; IMS Institute for Healthcare Informatics, August 2015
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2015
mHealth market trends
Empowered patients, but unclear market settings and regulations
• Digital health apps empower patients through improving health & disease
education
• Self management is improved
• Self efficacy of patient is improved to drive behavioral change
• Changing interactions of HCPs and patients
patients
• Health app are developed outside the “classic“ healthcare system
• Market offerings are “supply-side“ driven, low costs in development leave
thousands of unused health apps in the stores
• Immature “classic” stakeholder engagements in the digital realm, e.g. payers
Immature
mHealth
market
• The mHealth market is obscure, no adequate evaluation process for
innovations
• Med tech legislation applies, but not enforced: <5% of health app are
registered as medical devices
• Development cycles of app are far shorter than med tech registration process
Regulations
out of sync
with digital
realities
Source: IMS Institute for Healthcare Informatics 2015, Bertelsmann-Stiftung 2016
5
Empowering
Empowering the patient
(Semi-)Informed patients generate data floods from their mHealth apps
overpowering physicians
Diagnosis support
Health information
Self management
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Empowering the patient
Some insurances and providers embrace the digitalization
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Regulating mHealth – the fast and the furious
Need for speed in regulatory change and processes
Healthcare Software Regulation
• MEDDEV 2.1/6
• FDA Guideline dated 25-Sep-2013
• IEC 62304 (Software Lifecycle)
• IEC 82304 (Health Software)
Self regulation
8
mHealth market is still immature
app functionalities are numerous and increasing, high usage when prescribed
Functionality spectrum
Avg. App Prescription
Fill & Sustain Rate
Avg. Sustain Rate for Non-Prescribed Apps
Inform
72%
Mental Health
Instruct
2013
2015
Record
Display
40%
55%
Medication
42%
54%
Smoking
63%
48%
Calorie
Guide
Remind/alert
48%
76%
44%
Diabetes
67%
28%
25%
Respiratory
Communicate
0
5.000
10.000
15.000
20.000
49%
All apps
59%
0%
Source: IMS Health, AppScript, July 2015; IMS Institute for Healthcare Informatics, August 2015
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Sustain
Rate
62%
Fitness
>50%
Single
Function
Fill Rate
20%
40%
60%
80%
Pharma finding a position in the mHealth market
Three imperatives – to be discussed
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Develop
patient centric
services
• Content and value for the user determines use in a very
competitive environment
Develop
mHealth
technology
capabilities
• Technology capabilities internalized, even for partnering
Evolve the
mHealth
regulatory
setting
• Regulatory bodies will be late to shape the market
• From brand to patient centric communication & servicing
• Service development only possible with technologist
perspective
• Self-regulation needed due to specific capabilities needed
for the evaluations, e.g. App Check, IMS AppScript
IMS AppNucleus™ Secure Patient Engagement
IMS AppNucleusTM has five key components that can be rapidly
customized for mHealth solutions
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Presenting three mHealth apps in our session
From health information to therapy support to clinic organization
1. digital health - wie mobile Technologien
den Arztbesuch der Zukunft prägen
Johannes Jacubeit, connected-health.eu
2. Smart digital therapies durch Machine
Learning - wie Apps als Medizinprodukt
das Gesundheitswesen verändern
André Sommer, HiDoc
3. Praxisbericht: Im Smartphone des
Patienten mit Care4Today - Kein
Kochrezept, aber Zutaten & Tipps damit
es allen schmeckt
Tanja Neumann, Janssen
12
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© 2016, IMS HEALTH GmbH & Co. OHG
All rights reserved. The information may not be duplicated, stored, further processed, nor be made accessible in whole or in part to any third party
without the prior express written consent of IMS HEALTH.
In connection with data/figures used terms, such as „patient, doctor, medical practice, prescriber or pharmacy”, do not designate any personal data
but exclusively anonymous information (in accordance with § 3 Abs. 6 “Bundesdatenschutzgesetz” – German Federal Data Protection Act)
IMS employs high sophisticated technologies and methods which ensure all its Information Services to meet the applicable data-protection
requirements, regardless the way data are combined with one another.
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Mobile Apps - der neue Weg zum Kunden/Patienten?

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