2016 - mediacentrum.de

2016
Media kit 2016
The magazine of the taxi
and rental car entrepreneur
www.taxi-zeitschrift.de
For further media information please visit vhv.mediacentrum.de
Media
KIT
2016
Magazine Portrait
Who are the readers of TAXI?
What more does TAXI offer?
TAXI, as the media partner of the "BG Verkehr" (Employer's Liability Insurance Association for
Transport and Traffic), reaches all taxi and rental car entrepreneurs in Germany. The specialist
magazine basically addresses entrepreneurs, but through communication in companies is also
read by many taxi drivers.
Through the website www.taxi-zeitschrift.de and a weekly newsletter, TAXI publishes current
news as well as reports about new products and services. The offerings are completed by the
practice-relevant app „Taxi Business“, facilitating the daily work of entrepreneurs and drivers.
Furthermore, TAXI is the media partner of the "Deutscher Taxi- und Mietwagenverband - BZP"
(German Taxi and Car Rental Association).
On behalf of the exhibitors TAXI compiles the invitation brochure for the biennial European Taxi
Fair in Cologne.
What distinguishes the readers of TAXI?
Most of the readers of TAXI, as taxi and rental car entrepreneurs, are often drivers themselves.
Due to frequent waiting times they are, like their employed drivers, very attentive readers.
As the number of responses in the publishing house show, they often react to the printed topics
of TAXI – proving how important these articles are for their entrepreneurial decisions.
What distinguishes TAXI?
TAXI reports up-to-date and through practical examples about legal, technical and economical
topics from the perspective of the mobile sector. Particular attention, on one side, is paid to the
integration into taxi dispatches, on the other side to the exploration of new fields for smaller,
autonomous companies as well. A novelty is a standardized vehicle check where all cars and
minibuses undergo practice-relevant tests. In addition to a detailed description of suitability and
technical details a strong emphasis is put on the costs.
Page 2
Gerhard Grünig
Editor-in-Chief TAXI
Magazine Portrait
Frequency of publication: 8 issues per year
Year of publication: 23rd year 2016
Web address (URL): www.taxi-zeitschrift.de
ISSN:
1437-0336
Subscription cost: Annual subscription
Inland:
€ 53.50 incl. packing/postage plus statutory VAT
European countries:
€ 61.50 incl. packing/postage plus statutory VAT
€ 8.90 incl. packing/postage plus statutory VAT
Single copy:
Publishing house:
Verlag Heinrich Vogel
Springer Fachmedien München GmbH
Aschauer Straße 30, 81549 Munich, Germany
Phone: +49 89 203043-0, Fax: +49 89 203043-2398
E-mail: [email protected]
vhv.mediacentrum.de
Editor:Editor-in-Chief: Gerhard Grünig
E-mail: [email protected]
Advertisements:Director Sales Transport & Logistics, TAXI: Andrea Volz
Distribution:
Subscription Service, Verlag Heinrich Vogel
Phone: +49 89 203043-1100
E-mail: [email protected]
Page 3
Media
KIT
Circulation monitoring:
Average number of copies per issue
in one year (July 1st 2014–June 30th 2015)
Print run: 35,527
Actual distributed circulation (ADC):
35,456 therefrom abroad:
Sold copies:
 Subscription copies:
 Sale by retail:
 Other sales:
35,060 therefrom abroad:
14
35,047 therefrom member copies: 34,982
–
14
Reminder, archive and
records copies: 
Circulation and
Distribution Analysis
Distribution by Nielsen areas:
Circulation analysis:
Complimentary copies: 2016
Nielsen
area
6
17
1
5
2
7
396
1
2
3 a
3 b
4
5
6
7
total
Total
circulation
in Germany
5,776
6,403
4,682
3,289
6,203
3,701
2,626
2,759
35,439
71
3a
Geographical circulation analysis:
Economic area
Inland
Foreign Countries
Actual distributed circulation (ADC): Page 4
Quote of actual distributed circulation
%
copies
99.9
0.1
100.0
35,439
17
35,456
3b
4
© 2004 ACNielsen
Schedule & Topics
8 times per year TAXI – target groups addressing!
TOPICS
TAXI
ISSUE 1
DA: 16.12.2015
PM: 19.01.2016
PD: 05.02.2016
TAXI
ISSUE 2
DA: 11.02.2016
PM: 01.03.2016
PD: 18.03.2016
TAXI
ISSUE 3
DA: 22.03.2016
PM: 12.04.2016
PD: 29.04.2016
TAXI
ISSUE 4
DA: 10.05.2016
PM: 31.05.2016
PD: 17.06.2016
FAIRS
incl. BZP-report and TAXI-classified
adverts
incl. BZP-report, TAXI-classified
adverts and editorial TAXI-part
ISSUE 5
DA: 30.06.2016
PM: 19.07.2016
PD: 05.08.2016
AMI – Auto Mobil International
Leipzig, 09.04.-17.04.2016
Financing and leasing
incl. BZP-report and TAXI-classified
adverts
TOPICS
TAXI
TAXI
ISSUE 6
DA: 10.08.2016
PM: 30.08.2016
PD: 16.09.2016
TAXI
ISSUE 7
DA: 21.09.2016
PM: 11.10.2016
PD: 28.10.2016
Mobile payment
Alternative gears
incl. BZP-report, TAXI-classified
adverts and editorial TAXI-part
Transmission techniques and apps
Preview IAA Commercial Vehicles
IAA Commercial Vehicles
Hanover, 22.09.-29.09.2016
REHACARE International
Düsseldorf, 28.09.-01.10.2016
Preview REHACARE
Supplement: Invitation brochure
European Taxi Fair
Reifen (Tires), Essen
24.05.-27.05.2016
incl. BZP-report, TAXI-classified
adverts and editorial TAXI-part
FAIRS
incl. BZP-report and TAXI-classified
adverts
TAXI
ISSUE 8
DA: 10.11.2016
PM: 29.11.2016
PD: 16.12.2016
incl. BZP-report, TAXI-classified
adverts and editorial TAXI-part
European Taxi Fair
Cologne, 04.11.-05.11.2016
Preview European Taxi Fair
Review IAA Commercial Vehicles
Review REHACARE
incl. BZP-report and TAXI-classified
adverts
This overview of planned topics for 2016 is intended to facilitate your advanced planning. The editor reserves the right to make changes.
DA: Deadline Display Adverts | PM: Deadline Printing Materials | PD: Publication Date
Page 5
Media
KIT
2016
Formats
Formats
Main magazine
Type area (width x height)
Trim size (width x height)
1/1 Page
175 x 236 mm
210 x 279 mm*
1/2 Page upright
  85 x 236 mm
101 x 279 mm*
1/2 Page horizontal
175 x 117 mm
210 x 137 mm*
1/3 Page upright
55 x 236 mm
71 x 279 mm*
1/3 Page horizontal
175 x 76 mm
210 x 91 mm*
Main magazine
Type area (width x height)
Trim size (width x height)
1/4 Page bloc
85 x 117 mm
–
1/4 Page upright
40 x 236 mm
56 x 279 mm*
1/4 Page horizontal
175 x 56 mm
210 x 71 mm*
1/8 Page bloc
85 x 56 mm
–
1/8 Page upright
40 x 117 mm
–
1/8 Page horizontal
175 x 31 mm
–
As of 1
.1.2016
Change
of form
at!
In case
of
* +3 mm bleed on all outer edges
Page 6
motive
repetitio
from 20
n
15, plea
se send
new da
ta. The
us
old prin
cannot
tin
g data
be adju
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the new
format si
ze.
Advertisement Price List No. 34
Circulation:
Print run:
Actual distributed circulation in annual average:
Magazine size:
Type area:
Columns 4: Columns 3:
35,527 copies
35,456 copies
210 mm width x 279 mm height
175 mm width x 236 mm height
Column width 40 mm
Column width 55 mm
Printing and binding procedures, artwork:
Offset print, perfect binding, 175 line screen. Artwork to be delivered in digital form.
When delivering digital artwork, please note the information on our data ticket you can
find at www.mediacentrum.de.
The creation of artwork will be invoiced.
Ad types and rates:
Classified adverts:
Agency price:
Agency price:
Direct price:
Direct price:
Situations wanted:
Box number fee:
each mm (1-column, 43 mm wide, b/w)
each mm (1-column, 43 mm wide, colored)
each mm (1-column, 43 mm wide, b/w)
each mm (1-column, 43 mm wide, colored)
each mm (1-column, 43 mm wide)
By number of ads
By number of pages
2 times  3 %  3 pages 10 %
4 times   5 %  6 pages 15 %
6 times
10 % 
8 pages 20 %
8 times 15 %
4-colors, in €
All surcharges do qualify for discounts.
2./3./4. Cover Page
10,550.00
Payment terms:
direct debit 3% prompt payment discount
within 10 days 2% prompt payment discount
within 30 days from date of invoice net
VAT no. DE 152942001
8,660.00
1/2 Page
4,400.00
1/3 Page
2,960.00
1/4 Page
2,250.00
1/8 Page
1,290.00
Preferential placements:
Fixed positions
785.00
The currently valid VAT must be added to all prices. Valid from January 1st, 2016.
3.78
7.26
3.21
6.17
2.05
13.00
Discounts for classified ads:
For insertions within one insertion year (begins with the publication of the first advert)
Format
1/1 Page
€
€
€
€
€
€
Bank accounts:
HypoVereinsbank, Munich, Germany
IBAN: DE02 7002 0270 1830 2092 00,
BIC: HYVEDEMMXXX
General conditions:
Please note the General Terms and Conditions you can find at vhv.mediacentrum.de.
Page 7
Media
KIT
Loose-leaf Insert
Inbound Insert
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Characteristics:
ƒƒ Number of inserts available on request
ƒƒ Inserts possible at press run of 5,000 copies
ƒƒ Adverts of a third party not allowed
Format:
ƒƒ Max. 203 mm width x 275 mm height
Price: (no discounts available)
ƒƒ Up to 25 g total weight per thou. € 285.00
ƒƒ Up to 50 g total weight per thou. € 460.00
ƒƒ Per further 5 g total weight per thou. € 35.00
Characteristics:
ƒƒ Solidly bound to the magazine
ƒƒ Placed prominently in the middle
of the magazine
ƒƒ You have the option of inserting
an existing flyer/prospect
Format:
ƒƒ Please supply the inbound insert
in the untrimmed format of 217 mm width
x 287 mm height (folded).
ƒƒ Bleed: gutter 3 mm each
ƒƒ Bleed: on all outer edges 4 mm
2016
Special Ads
Adhesive Adverts
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We offer many more types
of special ad forms we‘ll be pleased to advise
you!
On request: As an additional
service, printing of loose-leaf
and inbound inserts possible.
Characteristics:
ƒƒ Advertising product glued to the advert
ƒƒ Readers can directly try out your product
ƒƒ Optimally catches readers’ attention
Format:
ƒƒ Only in combination with
1/1 page advert, 4c
Price: (no discounts available)
ƒƒ Booklets/postcards per thou. € 95.00
ƒƒ Other prospects/samples on request
Price: (no discounts available)
ƒƒ 2 pages: €   5,585.00
ƒƒ 4 pages: € 11,170.00
ƒƒ 6 pages: € 16,755.00
Page 8
The currently valid VAT must be added to all prices. Valid from January 1st, 2016.
Technical Specifications
Magazine
Delivery address for loose-leaf and inbound inserts:
L.N. Schaffrath DruckMedien GmbH & Co.KG
Marktweg 42-50
47608 Geldern, Germany
Loose-leaf und inbound inserts must be delivered 10 working days before publication
date at the latest.
Delivery note: „Object name issue no. “
Furthermore, the delivery note should contain the name of the client and the delivery
quantity. Further information regarding the delivery you will find in the confirmation of
order.
Please send in advance 10 samples to the advertising sales department.
Please note that special formats/types of fold etc. require manual inserting - always
coordinate your insert format with us in advance.
Data creating:
ƒƒ Please send printable PDF files only (preferably PDF X3).
ƒƒ Please add 3 mm at the edges in bleed advertisements.
ƒƒ Ensure that all figures and colors are separated into its CMYK components.
ƒƒ Pictures should have a resolution of 300 dpi.
ƒƒ Color application should not exceed 300 percent.
ƒƒ We recommend profile ISOcoated_v2_300.
ƒƒ A double-page should be one pdf file.
ƒƒ It is recommended to create double-page spreads without doubling the gutter.
ƒƒ All elements, which should be visible, must have a minimum distance of 3 mm to the bleed.
Data transfer:
ƒƒ Use Winzip (.ZIP) to reduce the file size.
ƒƒ Your Zip file should be named after the respective journal, followed by issue and customer
(journal_issue_customer_motive.zip).
Further information on:
 Creating PdF X3
 distiller job options
 Pitstop settings etc
are available via e-mail: [email protected]
Connections and Contact:
FTP: on request
e-mail: [email protected]
Contact:
le-tex publishing services
Advertisement team
Weißenfelser Straße 84
04229 Leipzig, Germany
Tel.: +49 341/355 356-145
You can find the downloadable data ticket at vhv.mediacentrum.de.
Page 9
2016
Media KIT 2016
Online ad types and prices
www.taxi-zeitschrift.de
For further media information please visit vhv.mediacentrum.de
Media
KIT
2016
Standard ad forms:
Visits:
Page Impressions:
Price List Online
Website
  8,798 (September 2015)
16,491 (September 2015)
Background
coloring
possible
Medium Rectangle
Video Medium Rectangle
Size: 300 x 250 px
CPM*: € 75.00
Expandable Medium
Rectangle small
Size: 300 x 250 px and
630 x 250 px
CPM*: € 100.00
Half Page
Size: 300 x 600 px
CPM*: € 150.00
Skyscraper
Size: 120 x 600 px or
160 x 600 px
CPM*: € 75.00
Superbanner
Size: 728 x 90 px
CPM*: € 75.00
Wallpaper
Size: Superbanner and
Skyscraper
CPM*: € 150.00
Expandable Half Page
Size: 300 x 600 px and
630 x 600 px
Price: on request
Expandable Medium
Rectangle large
Size: 300 x 250 px and
630 x 350 px
CPM*: € 125.00
Page 11
*CPM = cost per 1,000 impressions. The currently valid VAT must be added to all prices. Valid from January 1st, 2016.
Price List Online
Newsletter and App
Newsletter:TAXI informs the decision makers and executives on a regular
basis in an up-to-date and informative online newsletter.
Newsletter subscribers: 3,625 (September 2015)
App:
Always and everywhere informed: The new app „Taxi Business – tip of the day“ delivers
daily usable specialist information for taxi and rental car entrepeneurs and their drivers.
Use this app as an advertising platform and reach your target group in their taxi directly.
We'll be pleased to advise you about the advertising possibities through the app
„Taxi-Business“!
Price on request.
Medium Rectangle
Size:
300 x 250 px
Fixed price:€ 99.00
Cross/Full-Size Banner
Text Display large
650 x 150 px
Size:
Fixed price:€ 99.00
The currently valid VAT must be added to all prices. Valid from January 1st, 2016
Page 12
Media
KIT
Technical specifications: Standard ad forms
 File formats: gif, jpg, html, Tag-Code (redirect)
For expandable banner we absolutely need redirect. Here and
also for layers, gif/jpg files aren’t possible anymore.
 File size: up to 80 KB.
The maximum size refers to the total amount of all files.
 Sound: generally permitted, provided that following conditions are fulfilled: as default, the
sound of advertising media must be in OFF position. it can only be user-activated
(e. g. by pushing a „Sound on“ button or a distinctive symbol like a loudspeaker).
The user must always have the possibility to deactivate or to pause the sound.
The volume of the advertising media must be set to an appropriate level.
 Target-URL/Clickcommand
 File delivery: minimum 5 working days before the beginning of the campaign.
2016
Technical Specifications
Online
Technical specifications: Newsletter
Cross/Full-Size Banner, Medium Rectangle
ƒƒ File formats: static or animated gif/jpg files
ƒƒ In Outlook 2007, animated gif files will no longer be shown in animated form.
Therefore deposit all compelling contents within the first frame.
ƒƒ File size: up to 30 KB
ƒƒ Target-URL/Clickcommand
ƒƒ File delivery: 2 working days before publication
Text Display large
ƒƒ File formats: static or animated gif/jpg files
ƒƒ File size: up to 10 KB
ƒƒ Logo/Image: 130 x 80 px
ƒƒ Text: max. 700 characters, including all space characters and paragraphs
ƒƒ Text display size: 650 x 150 px
ƒƒ Target-URL/Clickcommand
ƒƒ File delivery: 2 working days before publication
Payment terms:
direct debit 3% prompt payment discount
within 10 days 2% prompt payment discount
within 30 days from date of invoice net
VAT no. DE 152942001
Bank accounts:
HypoVereinsbank, Munich, Germany
IBAN: DE02 7002 0270 1830 2092 00,
BIC: HYVEDEMMXXX
General conditions:
Please note the General Terms and Conditions you can find at vhv.mediacentrum.de.
Page 13
Media
KIT
2016
Contact
We'll be pleased to advise you!
Page 14
Andrea Volz
Hanna Sturm
Director Sales Transport & Logistics, TAXI
Media Consultant
[email protected]
Phone +49 89 203043-2124
Fax +49 89 203043-2398
[email protected]
Phone +49 89 203043-2570
Fax +49 89 203043-2398
Eva Loibl
Veronika Eisele
Advertising Service Print
Advertising Service Online
[email protected]
Phone +49 89 203043-2375
Fax +49 89 203043-2100
[email protected]
Phone +49 89 203043-2312
Fax +49 89 203043-2100
Verlag Heinrich Vogel | Springer Fachmedien München GmbH | Aschauer Straße 30 | 81549 Munich | Germany | taxi-zeitschrift.de