marketing 2012

VIV_MARKETING_8S_E_2012 07.02.12 13:23 Seite 2
Style
Côte d’Azur
JEWELS
Sterling Silver
MARKETING 2012
»
VIV_MARKETING_8S_E_2012 07.02.12 13:23 Seite 3
The Collection
«
JEWELS
VIVENTY JEWELS has rapidly made a name for
itself in the German Jewelry market as well as
internationally with proven success through
continuous growth expansion and an ever increasing popularity. VIVENTY JEWELS produces
a new collection twice a year inspired by the
latest fashion trends.
Our second fantastic highlight is the young
collection VIVENTY Stars-my leatherband. VIVENTY
Stars is a series of bracelets made of the finest Italian
leather, appearing in various colors, with an enormous
selection of charms to mix and match. The bracelets have
either a chic stainless steel clasp or are literally “tied up in
knots”. Whichever variation is chosen, your customers will be
pleasantly surprised how much fun it is to wear! The VIVENTY Stars
collection is presented in an attractive display box offering unlimited sales potential. The collection consists of over 200 charms, 18 leatherbands, 2 silver bracelets
and a pearl bracelet. This stunning collection, with delightful mix and match potential,
is growing and developing with new additions every half year.
VIVENTY JEWELS is targeted at women between the ages of 20 and 55. The main target group is
approximately 25 years and up. VIVENTY Stars caters to a younger group beginning at 16 years of age.
The clever combination of these two collections make it possible to cover a very large target group.
VIVENTY JEWELS is presently being sold in Austria, Switzerland, Benelux, Scandinavia, England, Ireland,
Australia, New Zealand and Malta.
With each new collection, the retailer is provided with an all-encompassing marketing package
in the native spoken language.
2
»
VIV_MARKETING_8S_E_2012 07.02.12 13:24 Seite 4
The Advertising Campaign
Successful advertising in magazines and publications is essential
for reaching and attracting new customers.
InStyle,
BUNTE,
beStyled,
InStyle is in Germany the leading
magazine for beauty, fashion and
lifestyle.
BUNTE is pure emotion. BUNTE turns beStyled the fashion trend adviser
products to brand names and brand and a “must have” for jewelry
names to stars.
and watch connoisseurs.
Print approx. 500.000
Print approx. 700.000
Print approx. 100.000
«
ELLE
with Schmuck Spezial (Jewelry Edition),
is one of the biggest and most read
magazines for fashion and style.
The jewelry edition is included as an
insert in ELLE, BUNTE and InStyle and
reaches up to 5,4 million readers!
Print approx. 1,3 Mio
Style
Côte d’Azur
» Ocean treasure«
»relaxed Style«
Style
WWW.CREATIVWERBE.DE
Côte d’Azur
WWW.CREATIVWERBE.DE
Sterling Silver
Silberschmuck mit Onyx.
Sterling Silver
Côte d’Azur
Côte d’Azur
WWW.CREATIVWERBE.DE
Style
Exklusives Schmuckset in Sterling Silber
und mit echtem Rauchquarz.
www.viventy.de
Style
Edles Rochenleder verleiht Colliers und Armbändern eine einzigartige Optik
und macht sie so zu luxuriösen Begleitern.
JEWELS
Sterling Silver
JEWELS
Sterling Silver
www.viventy.de
www.viventy.de
www.viventy.de
Market research shows that advertisement in fashion magazines greatly increases
customer awareness.
VIV ENT
Y JEW
ELS
CÔTE
ST YL D’AZUR
E 201
2
Frühlin
g in Niz
za,
und He Sommer in Sai
rbst in
Cannes nt-Tropez
.
Keine Küst
e der Welt
und elega
hat meh
nte Schm
r Glamour
uckaccess
VIVENTY
als die franz
oires. So
JEWELS
ösische
hat in der
zeigt
modische
Riviera.
neuen Früh sich der begin
n Desig
Glamourö
n umgesetz
nende Tren
schen Farbe
se Beac
jahrs/h-Clubs,
Sommerk
t. So wird
d in der
n und neue
lässiger
ollektion
Modewelt
die erfol
an einen
n Desig
Style
greic
diese
für 2012
Frühlings
ns erwe
.
tag an der
itert. Colli he und verkaufsst Trendrichtung
nia. Weiß
aufgegriffe
ers und
er Acha
Riviera
arke Roch
Arms
t, Onyx
erinnern.
Kollektion
n und in
enlederoder synth
Schmuck-S chmuck sind
einem
Kollektion
ebenso
etischer
besetzt
wieder
ets und
VIVENTY
mit neue
mit Farbs
Mondsch
wie Schm
Ringe sind
Stars-Koll
n mod
teinen,
ein finde
uck-Sets
üppig beset
ektion
Lassen
deren zarte in sich in
in Rauc
mit deko
Sie sich
zt mit schw
dem mod
hquarz
Farben
inspiriere
rativen,
mit einem
oder Edelh
erne
mod
n
n
von
und trend arzen oder weiß
ebew
fasziniere
olz, komb
der
en Zirko
bewußten
nden Desig unübertroffene ussten Charms
iniert mit
Design
in den unte
n Elega
Zirkonia.
n umgesetz
der VIVE
nz und
Darü
rschi
t wurde.
NTYdem lässig
ber hina
edlichsten
us wurd
en Style
Designs
e die verka
einer glam
erweitert.
ufsstarke
ourösen
Welt, die
in der neue
n VIVENTY
JEWELS-K
ollek
tion
JEWELS
Editor’s Page
Networking and press work promote success and
popularity!
As in 2011, VIVENTY will appear on the editor’s page in the various magazines.
3
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VIV_MARKETING_8S_E_2012 07.02.12 13:26 Seite 5
Point of Sale
«
Increase sales and promote brand awareness with point of sale
advertising material
KO L L E K T I O N 1 / 2 012
Côte d’Azur
129,00 €
762572
762441
139,00 €
761301
229,00 €
762081
229,00 €
762571
Style
149,00 €
762574
119,00 €
762641
762442
199,00 €
761302
229,00 €
762082
763702
149,00 €
762444
149,00 €
762651
149,00 €
weiße und schwarze Zirkonia
761304
259,00 €
763731
249,00 €
762084
199,00 €
762471
179,00 €
weiße und schwarze Zirkonia
762472
299,00 €
weiße und schwarze Zirkonia
762474
189,00 €
weiße und schwarze Zirkonia
139,00 €
763704
89,00 €
763171
169,00 €
weiße und schwarze Zirkonia
763172
159,00 €
weiße und schwarze Zirkonia
763174
199,00 €
weiße und schwarze Zirkonia
762642
119,00 €
762644
169,00 €
25
26
762652
119,00 €
weiße und schwarze Zirkonia
762654
169,00 €
weiße und schwarze Zirkonia
Côte d’Azur
29
Style
28
JEWELS
189,00 €
763732
129,00 €
763734
139,00 €
27
Monaco
Glamour
25. Armreif
26. Armreif
27. Ohrschmuck
28. Collier
29. Ring
€ 289,€ 299,€ 129,€ 139,€ 79,-
10
11
JEWELS
Sterling Silver
Catalog
JEWELS
Sterling Silver
Ordercatalog
Set the scene with a beautifully
made lookbook from VIVENTY.
JEWELS
Sterling Silver
VIVENTY’s
2012
Style
‘s
JEWELLERY - FOR WOMAN ONLY...
Style
Côtes d’Azur
SOMMER 2012
Côte d’Azur
Frühling in Nizza, Sommer in Saint-Tropez und Herbst in Cannes.
Keine Küste der Welt hat mehr Glamour als die französische Riviera.
Glamouröse Beach-Clubs, lässiger Style und eleganter Schmuck.
Lassen Sie sich vom Mythos einer glamourösen Welt inspirieren
mit der neuen VIVENTY-Kollektion »Côte d’Azur Style«.
Midcentury Chic: die stilvollen
Fifties feiern ein Comeback.
Angesagte Soutoirkette,
90cm ca. 299,- Euro
Style
Côte d’Azur
The entire VIVENTY collection at hand
with this practical ordercatalog.
die Highlights aus der
neuen VIVENTY-Kollektion.
High Society: Edler Ring
mit echtem Rauchquarz
in Cabouchonoptik
ca. 229,- Euro
Silber mit schwarzen und weißen Zirkonia Collier
259,-, Ohrschmuck 169,- Euro, Ring 249,- Euro
Puristisch: Edles Holz und
dezent funkelnde Zirkonia.
Anhänger mit extralanger
Kette ca. 179,- Euro
Die sanften
Wellen ders Mittelmeeres
standen Pate für dieses
Schmuckset. Collier 139,-,
Ohrschmuck 129,- Euro,
Ring 79,- Euro Armreifen
289,- und 299,- Euro
JEWELS
JEWELS
Sterling Silver
Upper Class: für den großen Auftritt Zirkonia im Paveé-Look.
Collier ca. 199,- Euro, passender Ohrschmuck ca. 189,- Euro
Black&White: Armreif der Luxusklasse mit
schwarzen und weißen Zirkonia ca. 399,- Euro
Newspaper inserts, passing to the new collection with your
shop’s Logo and address.
Billboards 18/1:
A billboard with your name on it, in your city,
brings real results. We’ll be glad to help you with the organization.
Please let us know in advance.
Style
Côte d’Azur
Côte d’Azur
Style
JEWELS
Sterling Silver
www.viventy.de
JEWELS
Sterling Silver
www.viventy.de
Decoration: We provide you with posters, street stoppers and counter top displays
to assist you in making attractive and eye catching displays for your customers.
4
»
VIV_MARKETING_8S_E_2012 07.02.12 13:26 Seite 6
Multimedia
«
Professional and targeted use of YouTube and Facebook promotes product
awareness and reaches new customers
Smartphone:
watch www.viventy.de
on your cell phone.
Appealing optic combined with optimal technical conditions: the internet page from VIVENTY offers the visitor easy and fast
viewing of the entire collection.
Through constant controlling and evaluation of visitor viewing time, it has been observed that viewers are staying on the
VIVENTY page for longer periods of time. This is a sure sign of a well done website. In order to further increase popularity,
VIVENTY is placing advertising links on other suitable sites as well.
VIVENTY pleasantly surprised its’ customers with “The Making of” shot on scene during the last photo model shooting for
the new marketing campaign. The film can be viewed at www.viventy.de and on YouTube. The film and part of the collection
have been compromised for mobile phone viewing thus allowing fans “on the go” to enjoy the world of VIVENTY.
The VIVENTY fan club in Facebook is growing as well! Prize give-aways, comments and constant chat are an ever-increasing
sign of growth and popularity in the VIVENTY world.
Making of: With every new collection, our model shooting is filmed as well.
That means our VIVENTY fans can look forward to a new “Making of…”
twice a year! Best of all, for our retailers, the film can be incorporated in
LCD on the VIVENTY display.
5
»
VIV_MARKETING_8S_E_2012 07.02.12 13:26 Seite 7
Product display
«
Window display
Decorating made easy! The VIVENTY window display offers room for a neat
assortment from the collection.
The display is also available with LCD including the most recent VIVENTY film.
Bags and boxes
We supply you with high quality VIVENTY wrappings for your treasures. Our
elegant and well made boxes and bags add that extra special touch of class.
Showcase
The VIVENTY showcase is well built, stable and due to its’ sleek design
easy to integrate into any store concept. Merchandise is displayed in
an elegant and practical fashion.
6
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VIV_MARKETING_8S_E_2012 07.02.12 13:26 Seite 8
Product display
«
VIVENTY-Stars sales and presentation box
Sales and presentation with system. The VIVENTY display box, with its practical design, makes a decorative impression open as well as closed.
Choose me!
VIVENTY friendship rings
Rings to collect, combine or give as a gift.
This display has room for 20 rings.
VIVENTY friendship rings are made with diamonds or cubic zirconium.
The display has room for 9 ring pairs.
7
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VIV_MARKETING_8S_E_2012 07.02.12 13:23 Seite 1
Media and miscellaneous
The VIVENTY DVD:
All data and pictures from the newest collection on DVD
Catalog
in .pdf-data
«
Côte d’Azur
Style
JEWELS
Sterling Silver
Lifestylepictures
Jewelpictures
in .jpg-data
in .jpg-data
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Style
Côte d’Azur
Style
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Style
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Advertisement layouts
Jewelpictures
for your daily newspaper
(Productpictures)
in .jpg-data
VIVENTY-film
The VIVENTY collection on DVD
The VIVENTY CD is made especially to assist you in working quickly and efficiently with the collection. The catalog photos are
on the CD as well as the entire VIVENTY collection, advertisements for the daily releases in jpg and pdf form.
The VIVENTY DVD makes it possible to work professionally with the entire advertising material.
MARKETING TELEPHONE
JEWELS
+49 (0) 72 36 - 701 45
Sterling Silver
BRUNO MAYER KG • Ringstraße 2 • D-75210 Keltern • Tel. +49 (0) 72 36 - 701 0 • Fax +49 (0) 72 36 - 701 47
www.viventy.de • [email protected]