event recap - wired brand lab

EVENT RECAP
M A R I N
C O U N T Y,
S E P T E M B E R
C A L I F O R N I A
29-O C TO B E R
2 2014
2 DAYS.
250 PEOPLE.
1 AMAZING EXPERIENCE.
C O M E S
T O
This fall, WIRED brought together 250 of the world’s
most creative minds for a two-day live magazine retreat
celebrating the intersection of culture and design. It was
an intimate gathering designed to inspire both speakers
and attendees, nestled on the stunning grounds of
Skywalker Sound in Marin County.
L I F E .
W X D R E C A P 3
WELCOME COCKTAIL
RECEPTION IN SAUSALITO
ATTENDEE TOAST AT CASA MADRONA’S ALEXANDRITE SUITE
W X D R E C A P 5
W JXEDC TR SE, CW
A IPR 7
WELCOME GREETING BY WXD HOST, ROB CAPPS, DIRECTOR OF EDITORIAL PRO
ED
SPEAKER SPOTLIGHTS
David Chang, chef and founder, Momofuku; Yves Béhar, CEO and chief designer, fuseproject; Doug Aitken,
artist; Louis Rossetto, cofounder, WIRED; Jeff Nichols, writer and director; Ian Bogost, video game designer
and author; Christina Tosi, chef and founder, Momofuku Milk Bar; Adam Savage, industrial designer, actor, and
educator; Platon, photographer and founder, The People’s Portfolio.
CLIFF KUANG, WIRED ARTICLES EDITOR, IN CONVERSATION
WITH YVES BEHAR, CEO & CHIEF DESIGNER, FUSEPROJECT
PLATON, PHOTOGRAPHER AND FOUNDER OF THE PEOPLE’S PORTFOLIO
NATASHA JEN, PARTNER PENTAGRAM
YACHT PERFORMANCE
W X D R E C A P 9
WXD SPEAKER ROSTER
Bjarke Ingels, Founding Partner, BIG
Doug Aitken, Artist
Dan Neely, CEO, Networked Insights
Michael Hendrix, Partner, Ideo
Ethan Imboden, VP & Head of Venture Design, Frog
Ije Nwokorie, Global CEO, Wolff Olins
Sarah Stein Greenberg, Executive Director, Stanford Design School
Louis Rossetto, Cofounder, WIRED, TCHO
Carlton Cuse, Screenwriter & Producer
Alex McDowell, Production Designer & Producer
Jeff Nichols, Writer & Director
Mark Woollen, CEO/Creative Director, Mark Woollen & Associates
David Chang, Chef & Founder, Momofuku
Jennifer Colliau, Founder, Small Hand Foods
Christopher Kostow, Chef, The Restaurant at Meadowood
Adam Rapoport, Editor in Chief, Bon Appétit
Christina Tosi, Chef & Founder, Momofuku Milk Bar
DAVID CHANG, CHEF & FOUNDER, MOMOFUKU
EXECUTIVE VICE PRESIDENT AT ACE HOTEL,
KELLY SAWDON AND PAMEL A SHAMSHIRI OF COMMUNE
ADAM SAVAGE, INDUSTRIAL DESIGNER,
ACTOR, AND EDUCATOR
Ian Bogost, Game Designer & Author
Carl DeTorres, Founder, Carl DeTorres Graphic Design & StoryTK
Natasha Jen, Partner, Pentagram
Wyatt Mitchell, Creative Director, The New Yorker Commune
Jake Barton, Principal, Local Projects
Adam Savage, Industrial Designer, Actor, & Educator
Dan Deacon, Electronic Artist & Composer
Yacht, Conceptual Pop Group
Platon, Photographer & Founder, The People’s Portfolio
Dan Winters, Photographer
Stephanie Schriock, President, Emily’s List
Yves Béhar, CEO & Chief Designer, fuseproject
Greg Petroff, Chief Experience Officer, GE Software
Gentry Underwood, Head of Design, Dropbox
Dava Newman, MIT Professor of Aerospace Engineering
Gui Trotti, Architect & Industrial Designer
LOUIS ROSSETTO, COFOUNDER OF WIRED, TCHO
WXD RECAP 11
LUNCH AT
SKYWALKER RANCH
DRONES BY 3D ROBOTICS
LUNCH AT SKYWALKER RANCH
DRONES FLY ABOVE SKYWALKER RANCH
LUNCH BOX FROM THE RESTAURANT AT MEADOWOOD
WXD RECAP 13
DINNER AT LAKE EWOK
DINNER CREATED BY THE RESTAURANT AT
MEADOWOOD CHEF CHRISTOPHER KOSTOW
WXD RECAP 15
DESIGNING THE PERFECT PARTNERS
GE
Sponsor integration at WIRED by Design was thoughtfully bespoke, including Montblanc’s writing instruments at check-in;
GE’s Greg Petroff presentation on design and the Industrial Internet; the KLM Lounge at Skywalker and Casa Madrona;
Qualcomm’s LEGO build and 4K showcase; and Oakley’s integrated brand presence at all event locations.
GE’S GREG PETROFF
WIRED BY DESIGN AD INSIDE THE OCTOBER ISSUE
GE CONTENT IN WIRED BY DESIGN EVENT APP
GREG PETROFF ON STAGE
David Karp Founder & CEO, Tumblr
WXD RECAP 17
MONTBLANC
MONTBLANC STARWALKER EXTREME
STYLUS AND IPAD CASE
WIRED BY DESIGN NDA SIGNATURE WITH
THE MONTBLANC EXTREME STYLUS
KLM
ROB CAPPS, WIRED BY
DESIGN HOST & DIRECTOR
OF EDITORIAL PROJECTS
WEARING THE MONTBLANC
EXTREME CHRONOGRAPH
WIRED BY DESIGN MONTBLANC POSTCARDS
KLM SWEEPSTAKES WINNER, ERIN CLIFT,
V P, G LO B A L M A R KE T I N G, S P OT I F Y
KLM BRANDED JUICES
KLM COCKTAIL BAR
KLM SWEEPSTAKES
WXD RECAP 19
QUALCOMM
OAKLEY
QUALCOMM 4K DISPL AY
QUALCOMM 4K PHOTOGRAPHY
OAKLEY PRESENCE ON STAGE
LEGO BUILD CAPTURED IN 4K TIME-LAPSE
OAKLEY CONTENT IN WIRED BY DESIGN EVENT APP
OAKLEY PRESENCE AT WELCOME RECEPTION
WXD RECAP 21
INSTAGRAM
TWITTER HIGHLIGHTS
Still processing my experience at Skywalker Ranch for the
WIRED by Design conference. Profound and unreal... #WxD
P H I L I P F I E R L I N G E R @SKYRIZE
MONTBLANC
Getting ready #WIREDbyDesign for some exciting questions
with @cliffkuang resting my mind on the landscape...
Y V E S B E H A R @YVESBEHAR
Hi from the insanely beautiful Stag Theater at Skywalker
Ranch, where we just gave a talk for @WIRED #WxD.
Y A C H T @YACHT
I met so many beautiful people in the last 48 hours at
#WIREDbyDesign. Inspired to say the least @MarkWoollen.
D A N D E A C O N @EBAYNETFLIX
KLM
Good news for technology, women more strongly
represented at #WIREDByDesign than any other tech
conference I’ve been to.
J U L I A N G R E E N @JULIANGREENSF
PRESS
QUALCOMM
OAKLEY
WIRED BY DESIGN AGENDA
WXD RECAP 23