Matt Baird - Bolder Translations

Matt Baird
Matt Baird
German-English
Translator,
Editor
Copywriter
German-English
Translator
andand
Copywriter
Matt Baird
German-English Translator, Editor and Copywriter
About me
•
•
•
•
proven, published translations
bona fide editorial room experience
14 years in the translation biz
20 years learning, living & loving German
About my work
Translation
• manager/customer magazines
• press/marketing materials
• blogs/web content
Editing
• translations/non-native copy
• content marketing/social media
Copywriting
• online marketing campaigns
• content marketing/social media
• sponsorships/promotions
translation | editing | copywriting
2
Matt Baird
German-English Translator, Editor and Copywriter
Contents
Translation samples
manager magazine
customer magazine tech news
press release
4
5
6
7
network
man age men
t acro ss the Gro
up
14
A man and his
horse: A DHL
account man
Germany ride
ager from
s his way to Olym
pic gold once
08 Latest New
again
s
The latest from
the Group and
the industry
13 Inst
Editing samples
fine-tuning a translation
making non-native content shine 04 2012 Con
nec ting
06 Picture this
DPDHL’s sector
s
use industry
knowledge to hel
p
customers. Read
about who, wh
at,
why, and how.
ant Replay
The last three
months at a glan
ce
FOCUS: THE SEC
8
9
14 Industry insid
TORS
ers
How DHL uses
in-depth kno
wledge of the
create and shar
sectors to
e specific solu
tions
17 Sleepless
at Sanofi
Dynamic, even
dramatic: A cust
omer from the
pharmaceutical
sector faces diffi
culties in Latin
20 Oversee
America
ing oil in Oma
n
A day in the life
with the ener
gy sector: Rob
who works for
Kennaugh
Petroleum Dev
elopment Oma
n
Copywriting samples
22 “Our Chin
a stra
online marketing campaign
sponsorship article
tegy
is key for the
For the automot
future“
ive sector, the
country matters
and more, says
Fathi Tlatli
more
24 Chasing cong
10
11
lomerates
Engineering
& Manufacturin
g is the newest
complex, as the
sector. It is
activities of an
account man
ager show
26 Digital nati
ves
The rapid pace
of change in
the tech sect
young manager
or suits two
s
OUR COMPAN
Y
28 Getting the
hits
Ralph Klin expl
ains Deutsch
e Post’s activities
the online adve
in
rtising market
30 Cross-DHL:
It’s
a bea
uty
How the divis
ions worked
together to grow
business with
Avon
32 Preparing
lead
ersh
ip for a changing
Christian Stief
world
elhagen expl
ains that lear
stops with the
ning never
TEC Leadersh
ip Program
34 Living Resp
onsibility
CEO Frank App
el visits a scho
ol in India
35 The
Green page
How projects
throughout the
Group are help
carbon
ing cut
36 Thinking insid
e the
How the hum
Four manager
box
ble container
38 Go and see
for
changed our
yourself The First
s making prog
world
48
“Customer
behavior has
always been
subject to change
,
but in recent
times, that
change has
happened at an
unbelievable
pace.”
ECKHARD SCHLI
NGMANN
28
“We’re position
ing
Group as an ind the
ependent
provider of hig
hly
complex techn
ology
infrastructures
.”
RALPH KLIN
Choice Way
ress. Check out
how
PUBLISHER
: Deutsche Post
AG, Headquart
President Corpo
ers Represente
rate Communica
d by Dr. Christ
tions and Respo
HEAD OF INTER
of Ehrhart, Execu
nsibility, Deuts
tive Vice
NAL COMMUN
che Post DHL,
ICATIONS:
PRODUCTIO
53250 Bonn,
Birgit Hense
N EDITORS:
Germany
l EDITOR-INMathias Mülle
CHIEF: Hend
r (German Editio
rik Krüger
n), Allison Willia
ms (English
Edition)
STAFF WRIT
ERS: Jennifer
Abramsohn,
Marcel Plexn
Matt Baird,
ies, Rieke Przem
Britta Hecke
r, Laura Lehne
uhs, Heiko Reute
Wutke EDITO
n, Gaby Pinkn
r, Carol Stock
RIAL ASSISTAN
er,
s, Werner Tewe
T: Annina Wert
(Senior Art Direc
s, Eske Wrigh
hs AUTHORS:
tor), Peter Baue
t, Eva
Steffen Ermis
r (Infographi
ch GRAPHIC:
cs), Marialuisa
Jürgen Gütz
Plassmann, Fride
rike Hansen
(Picture
Editors) PROO
F READER:
Tanja Klöck
cover). This
ener PAPER:
paper is made
Recymago (90
from 100%
g/m2 inside
environmentally
recovered pape
pages, 200 g/m2
friendly resou
r, and has the
rce. We are
Blue Angel certif
world’s resou
committed to
rces. EDITORIAL
icate as an
protecting the
AND CREATIVE
environment
SERVICES: G+J
and the
Corporate Edito
rs GmbH, medi
enfa-
translation | editing | copywriting
3
40 OUR
COM PAN
Y
Matt Baird
sile
partnenr t
DPDHL has
one of the
electric veh
largest flee
icles in the
ts of
driving forc
world, and
e behind
is a
the develop
alternative
ment of
propulsio
n systems
not just
. And it
about CO
is
2 , it is also
reductio
about nois
n and clea
e
ner citie
s.
Translation: Manager Magazine
Dass er täglich Pionierarbeit leistet, geht Keith McCloud an diesem
trüben Sommermorgen nicht unbedingt durch den Kopf. Es ist 8.10
Uhr in New York City, und er hat gerade eine Eilsendung am Pier
ausgeliefert. Jetzt setzt er seinen Ford Transit Connect langsam zurück
auf den Hudson River Gateway, der am Hafen entlangführt, und
bewegt sich zurück in die verstopften Verkehrsachsen von Downtown
Manhattan – langsam und vor allem lautlos. Keith McCloud fährt eins
von insgesamt 30 Elektroautos, die DHL Express bis September in den
Hochhausschluchten in den Betrieb integriert.
Ortswechsel: Hans-JörgMöller biegt gerade mal wieder von der
Landstraße ab. Im Recklinghausener Stadtteil Speckhorn im Westen
Deutschlands steuert er einen der zahllosen Höfe an, die auf seiner
täglichen Zustelltour liegen. Früher begrüßten ihn seine Kunden schon
häufig an der Tür, als er den Wagen vorfuhr. Heute verschwindet der
Verbundzusteller oft ungesehen – und ungehört. Sein Wagen ist einer
von zwölf Renault Kangoo, die im Brief-Bereich mit Stromangetrieben
werden.
The silent partner
DPDHL has one of the largest fleets of electric vehicles in the
world, and is a driving force behind the development of alternative
propulsion systems. And it is not just about CO2, it is also about noise
reduction and cleaner cities.
Keith McCloud does not really think of himself as a pioneer on this
dreary summer morning. It is 8:10 a.m. in New York City and he just
delivered an express package at the pier. Now he slowly steers his
Ford Transit Connect back to the Hudson River Gateway, which runs
along the harbor, and makes his way back to the congested streets of
downtown Manhattan – slowly, and more importantly, quietly. McCloud
is driving one of 30 electric vehicles that DHL Express is integrating into
its Big Apple fleet through September.
Across the Atlantic, Hans-Jörg Möller turns off the country road for
the umpteenth time today. Just outside of Recklinghausen in western
Germany, not far from the Dutch border, he drives up to one of
the numerous farmhouses on his daily delivery route. In the past,
his customers were often standing at the door to greet him as he
approached. Today they frequently neither see nor hear him. Möller’s
delivery vehicle is one of twelve electric-powered Renault Kangoos in
operation in the area.
Excerpt from DPDHL‘s network magazine (Issue 3 2011)
translation | editing | copywriting
4
PHOTO:
eith McC
loud does
not really
as a pione
er
think of
himself
is 8:10 a.m. on this dreary summ
in New York
er morning.
ered an
It
City and
expre
slowly steers ss package at the he just delivthe Huds
pier. Now
his Ford
on
he
and make River Gateway, whichTransit Connect
back to
s his
runs along
town Manh way back to the
the harbo
congested
attan – slowl
r,
McCloud
streets of
y, and more
downis
important
Express is driving one of 30
electric vehic ly, quietly.
integrating
tember.
in its Big
Apple fleet les that DHL
through
Across the
SepAtlantic,
country
Hans-Jörg
road
Möller turns
of Recklingh for the umpteenth
off the
time today
Dutch borde ausen in western
. Just outsi
Germany,
houses on r, he drives up to
not far from de
one of the
his
numerous the
tomers were daily delivery
route. In
the past, farmapproached often standing at
his
the
him. Mölle . Today they frequ door to greet him cusently neith
as
r’s delivery
powered
er see nor he
Renault Kang vehicle is one
hear
oos in opera of twelve electr
iction in the
Mail and
area.
Express
lead the
The Mail
way
divisi
with six differ on has started
a number
ent types
(see p. 43
of
for an overv of vehicle. Express pilot projects
vehicles,
is running
iew). “By
we
levels and can deliver letter using electric-po four
s and parce
wered
without burn
from renew
ls at low
ing fuel.
noise
And
able energ
delivery
y sources, by using electricity
routes up
we can
to 100%
Brinks,
make
Chie
carbo
important f Production Offic n neutral,” says our
part of GoG
Uwe
er, Mail.
mental prote
“Tha
reen, our
ction progr
Group-wid t is an
ing actio
am. GoG
e environn to reduc
e our emiss reen is how we
are
ions.” In
the futur take
: DIRK KRÜLL
K
Yellow car,
looking green
Postman
:
Hans-Jörg
Möller
drives a
Renault
Kangoo
an electr
with
ic motor
– one of
100 vehicl
over
es silentl
y at work
for Deuts
che Post
DHL
Strom aufwärts
Mit einer der weltweit größten Elektrofahrzeug-Flotten treibt Deutsche
Post DHL die Entwicklung des alternativen Antriebs voran. Dabei geht
es nicht nur um CO2. Sondern auch um Lärmreduzierung und saubere
Städte.
OUR COM
PAN
The
Y
Matt Baird
Translation: Customer Magazine
3
ri al |
| Ed ito
Fürsorge für die Mitarbeiter
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| Co n te
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are nearly zero. Why? Since 2009 PCK’s people enjoy extensive, personalized workplace health management services run by B•A•D in cooperation with the company’s senior leadership.
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Page 14
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23
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40072-25
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Routine training and instruction of employees are a must. Employers
can meet this obligation in a convenient way through online learning.
B•A•D now offers e-learning courses that can be tailored to individual
customer needs and allow the integration of company imagery, materials and more to complement the core subject matter.
Unsere
tionale
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Excerpt from B•A•D TeamPrevent Magazine 2nd Quarter 2014
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translation | editing | copywriting
5
Matt Baird
Translation: Tech News
Kernsanierung bei Word & Co.
Microsoft Remodels Office
Schöner wird es, interaktiver und mobiler: Microsoft verpasst seiner
Bürosoftware eine Rundumerneuerung. Das kürzlich vorgestellte Office
2013 ist voll auf Windows 8 ausgelegt.
Hold on to your desk chair, your office is about to get a facelift.
Microsoft’s Office software is being completely remodeled. Recently
introduced Office 2013 is designed to be more attractive, more
interactive and more mobile – and it will be ready for Windows 8.
Wie das Betriebssystem wird auch das Büropaket sowohl auf PCs als
auch auf Tablet-Computern laufen. Dafür sind Word & Co. für die
Bedienung mit den berührungssensiblen Displays optimiert worden:
Mit Wischgesten bewegt man sich durch Präsentationen, Menüs sind
fingerfreundlich groß und handschriftliche Notizen zu Dokumenten
lassen sich mit Tablet-Stiften direkt auf dem Touchscreen vornehmen.
Neu ist auch die konsequente Online-Anbindung der Software.
Standardmäßig werden alle Dateien in Microsofts Cloud-Speicher
Skydrive abgelegt. Beginnt man beispielsweise auf dem Laptop eine
Excel-Tabelle, kann man an der gleichen Stelle auf einem WindowsTablet weiterarbeiten. Die Synchronisation geschieht automatisch über
das Internet. Zusätzlich gibt es mit den „Microsoft Web Apps“ auch
abgespeckte Versionen der Programme, die ohne Installation direkt im
Internet Explorer laufen.
Like the operating system, the Office software will run on both desktops
and tablets. Word and its siblings have been updated for touch screens,
so you’ll be able to swipe through your PowerPoint slides, access
finger-friendly menus and add handwritten notes to files right on the
screen using tablet pens. Direct access to cloud features is also new.
All files are saved by default in Microsoft’s Skydrive, so if you start an
Excel spreadsheet on your laptop, you can continue where you leave off
on a Windows tablet. The files synchronize automatically in the cloud.
Slimmed-down versions of the programs – Microsoft Web Apps – will
also be available, running in Internet Explorer without installation on
the hard drive.
Excerpt from “Gadget Guide“ in DPDHL‘s network magazine (Issue 4 2012)
52 ON THE MOV
E
Gadget guides
W H AT W O R K S
MICROSOFT REM
old on to your desk
chair, your
office is about to
ODELS OFFICE
by default in Micros
o
translation | editing | copywriting
6
Matt Baird
Translation: Press Release
Deutsche Post DHL mit Führungspositionen in Nachhaltigkeits-Rankings
Deutsche Post DHL leads sustainability rankings
Bonn, 29. September 2011: Der weltweit führende Logistikdienstleister
Deutsche Post DHL ist erneut in den führenden Kapitalmarkt-Indizes
Dow Jones Sustainability World Index, Dow Jones Sustainability Europe
Index, FTSE4 Good Index und Carbon Disclosure Leadership Index 2011
aufgenommen worden.
Bonn, September 29th, 2011: Deutsche Post DHL, the world’s leading
logistics provider, has been ranked once again in the leading capital
market indices Dow Jones Sustainability World Index, Dow Jones
Sustainability Europe Index, FTSE4 Good Index and the Carbon
Disclosure Leadership Index 2011.
Die internationalen Rankings bewerten nach strengen Kriterien
jährlich neu die Nachhaltigkeitsanstrengungen und -ergebnisse von
Unternehmen und bilden damit eine wichtige Entscheidungsgrundlage
für nachhaltigkeitsorientierte Investoren. In 2011 bewertete der Dow
Jones Sustainability Index über 1.400 Unternehmen: Die Deutsche Post
DHL hat sich in allen Hauptkriterien des Dow Jones Sustainability Index
verbessert und im Vergleich zum Vorjahr im Gesamtergebnis 2 Punkte
(von 85 auf 87) zugelegt. Besonders bei den ökologischen Kriterien
der Nachhaltigkeits-Rankings konnte der Konzern mit 99 Punkten eine
herausragende Bewertung erreichen und liegt damit weit über dem
Industriedurchschnitt.
Each year the international indices rank companies on their
sustainability efforts and results based on stringent criteria. They form
an important basis upon which sustainability-minded investors can
make decisions. In 2011 the Dow Jones Sustainability Index ranked over
1,400 companies. Deutsche Post DHL improved in all of the index’s main
criteria, scoring two points overall higher than in 2010 (from 85 to 87).
The Group’s environmental criteria scored particularly high with an
outstanding 99 points, far exceeding the industry average.
Ebenso wurde die Deutsche Post DHL auch in diesem Jahr erneut als
Mitglied des FTSE4 Good Index bestätigt. Der FTSE4 Good bewertet
die Nachhaltigkeit von Unternehmen nach Kriterien wie zum Beispiel
nachhaltigen Umweltstandards, Anstrengungen gegen den Klimawandel
und Arbeitsstandards. Die Deutsche Post ist bereits seit 2004 im FTSE4
Good gelistet.
Deutsche Post DHL has been confirmed once again for the FTSE4 Good
Index. The FTSE4 Good evaluates companies for their sustainable
performance based on criteria such as sustainable environmental
standards, efforts to combat climate change and working standards.
Deutsche Post has been listed in the FTSE4 Good Index since 2004.
Excerpt from DPDHL press release on September 29, 2011:
www.dp-dhl.com/en/media_relations/press_releases/2011/deutsche_post_dhl_
leads_sustainability_rankings.html
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Matt Baird
Editing: Fine-tuning a Translation
The second gold in sight
Second gold in sight
Peter Thomsen has gold in sight again: as in 2008, the DHL salespeople
from Neumünster, Germany, has been nominated again for the Olympic
Games. Four years ago in Beijing he won gold with the team in eventing.
Peter Thomsen is going for gold again! After competing in the 2008
Games, the DHL salesman from Neumünster, Germany, has been
nominated for the 2012 Olympic Games in London. In Beijing four years
ago he won gold with the team in eventing.
Preparations took several months and Peter Thomsen’s competition in
the German camp was intense. “The dice will be rolled after the CHIO
horseshow,” said Mr. Thomsen in May. The international horse show
ended yesterday and eventing on Saturday. In the end the north German
came 13th in the riding discipline, consisting of dressage, show jumping
and eventing.
In this case thirteen was a lucky number for Mr. Thomsen because
shortly after the end of the contest Deutsche Reiterliche Vereinigung
(the German equestrian federation) nominated their riders for London
2012. Peter Thomsen is part of the five-member eventing team. At the
CHIO horseshow in Aachen, Germany, he performed particularly strongly
in show jumping and scored the third-best score of all participants.
Preparations were long – lasting several months – and Thomsen faced
stark competition from his fellow German riders. “The dice will be
rolled after the CHIO,” said Thomsen in May, knowing that the team to
represent Germany in London would be picked after this year’s global
equestrian festival in Aachen, Germany, which ended yesterday. The
eventing competition ended on Saturday. The German came in 13th
overall in eventing, consisting of dressage, showjumping and crosscountry.
In this case 13 was Thomson’s lucky number. Shortly after the global
contest was over, the German equestrian federation (Deutsche Reiterliche Vereinigung) nominated their riders for London 2012 and Thomsen
is now one of five riders representing his country on the eventing team.
His particularly strong showjumping showing in Aachen most certainly
played a role in making the team: he was the third-best rider overall in
that discipline.
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Matt Baird
Editing: Making Non-native Content Shine
Passionate in Providing the Right
Passionate About Providing the Right People
We are passionate in providing to companies the right people that with
their expertise and competencies foster sustainable company growth.
We are evenly zealous to introduce to candidates the right opportunity:
Companies that value their competencies and that offer to them the
right framework to expand.
We are passionate about providing the right people who bring with
them a wealth of talent and expertise that will support your company’s
sustainable growth. We are equally zealous in our efforts to introduce
candidates to the right opportunity, which means companies that value
their skills and expertise and that offer the right environment to expand
and further their careers.
Our competencies are all based on more than two decades of
experiences in international management functions, in consulting
business and in executive search.
Already now and even more in the very near future the key to success
is to have access to the right talents and performers. Based on the
demographic trends in all major economic systems we are standing in
front of an age of shortage in well trained employees.
The added value we bring to the table is rooted in more than two
decades of experience in international management functions, business
consulting and executive recruitment.
Experts agree that the demographic trends in all major economies are
leading us into a period in which there will be a shortage of well-trained
personnel. Now, and even more so in the very near future, access to the
right talents and top performers will be the key to success.
www.advancishr.com/ADVANCIS_HR/advancis_hr.html
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Matt Baird
Copywriting: Online Marketing Campaign
DHL and Camper Make Perfect Fit
When a small, family business with global reach wanted to take their
shoes to new markets, they turned to DHL’s worldwide network and
local expertise and found the perfect fit.
Learn more about how DHL and Camper make the perfect fit and what
DHL can do to help your company take a sure-footed step forward on
the path to growth.
Sustainable Solutions Open Markets for Camper
www.dhl.com/en/campaigns/excellence.html
There are certainly no one-size-fits-all solutions in the footwear
industry. Few companies understand this better than Camper, a growing
Mediterranean business steeped in the tradition of a great family of
innovators who have been manufacturing shoes since 1877. What
began as one man’s dream in Mallorca has expanded into a successful
international operation known for its stylish, unique and individual
designs.
Camper needed custom-fit, simple and sustainable logistics solutions to
help the company enter new markets on solid footing. DHL’s local knowledge and expertise along with its e-commerce know-how provided the
perfect fit. Now Camper’s shoes walk effortlessly through customs and
onto the shelves in 57 countries and online customers can sport Camper
styles anywhere around the world. With DHL’s sustainable approach,
Camper is on the path to continued growth into new markets.
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Matt Baird
Copywriting: Sponsorship Article
DHL and Formula 1TM Back in the USA!
Aiming to win the hearts of American fans, Formula 1 heads back to
the United States after a four-year hiatus.
The first ever purpose-built Formula 1 track in the US will be hosting
its inaugural Grand Prix on November 16-18 in Austin, Texas. The track
is “race ready” according to FIA race director Charles Whiting. He calls
the course “absolutely first-class” and ready to host one of the busiest,
craziest and fastest weekends in the country, where 120,000 fans will
witness the high-octane action on the state-of-the-art Circuit of the
Americas.
a Formula 1 race. He returns poised to claim his third consecutive F1
title and is looking for a podium finish to stay ahead of Spanish rival,
Fernando Alonso of Team Ferrari.
Vettel is also currently in the lead for the 2012 DHL Fastest Lap trophy.
Keep up to date with former F1 driver Christian Danner’s latest Fastest
Lap predictions on Facebook at Formula 1™ Backstage by DHL.
DHL’s Motorsport team is in overdrive as it pushes to deliver some 35
tons of equipment per team from last week’s race in Abu Dhabi to the
Lone Star State - a distance of over 13,000 kilometers (8,000 miles).
Red Bull Racing driver and 2010-2011 World Champion Sebastian Vettel
is glad to be back as well. He has fond memories of Formula 1 in the US:
The last time he raced here he finished for the first time in the points in
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Matt Baird
German-English Translator, Editor and Copywriter