Creativity of - Music Business Research
Transcription
Creativity of - Music Business Research
Paper for the Young Scholar’s Workshop at the Vienna Music Business Research Days, Okt. 2014 Research proposal for the doctoral thesis of Georg Fischer, Free University Berlin Doctoral thesis: „Urheberrecht und Kreativität in der Musikproduktion“ Contact: [email protected] +++ THIS IS A DRAFT. PLEASE, DON’T CITE WITHOUT PERMISSION! THANKS! +++ Creativity of „getting around“ or getting around of creativity? On the Urheberrecht’s effect on the production of music Research Proposal In my doctoral thesis I am studying contemporary practices of music production to find out how creativity and innovation are regulated by the German copyright („Urheberrecht“). For this purpose I want to use the qualitative method of „focused ethnography” developed in the social sciences. Today’s practices of versioning music like sampling, remixing and covering are seen as essential methods in the music industry and as common practices in popular genres like HipHop, House, Techno and others. While covering refers to re-playing of existing musical figures like rhythms or melodies, with the method of sampling it is possible to use concrete sound fragments from existing songs. Nevertheless, the practice of sampling is still happening in a very critical legal area. From a legal point of view it is easier to clear the exploitation rights for cover songs than for sample-based tracks. Against the background of these different legal situations and clearing possibilities, the question of my dissertation project can be put as following: Which effect do the legal factors of the Urheberrecht take on the aesthetics of the actual practices of music production? Is the Urheberrecht’s effect constraining or stimulating ways of creating musical novelties? Are there any „tricks“ or special knowledge in music production to avoid copyright infringements, like alienating or disguising the used original sound material? In which cases decide musicians to use samples, when do they tend to cover musical material? Following this idea of „getting around“ as a special form of creativity the leading question can be put more pointedly: Can these strategies of avoiding legal problems stabilize and transform into aesthetic strategies, that are accepted generally or in a specific musical community as legitimate and creative? With empirical findings from my ethnographic approach the project wants to shed light on the actual practices of music production to contribute to a theory of creativity and its legal regulation. Keywords: Music production; Urheberrecht / copyright; creativity; innovation; regulation; ethnography. 1 Creativity and Music Production – Theoretical Framings In the social sciences, there is wide consensus that the phenomenon of creativity can not only be explained by an individual creator personality in the sense of an original genius. Instead, the social framings as well as the discursive and situational conditions of creativity must always be considered (Csíkszentmihályi 1999; Reckwitz 2012; Bröckling 2004; Göttlich 2006; Degele 1997). Already common phrases such as „flash of inspiration“ or the famous „Kiss of the Muse“ imply factors that take influence from an external point (Platzgumer/Neidhart 2012: 21). With this perspective from the social sciences, it is possible to problematize the so-called „creatio ex nihilo“ and the overrating of an author, that is only and originally creating out of hisself (Stalder 2011; Foucault 1969; Woodmansee 1984). In favor of a more differentiated perspective of creativity and innovation, the processes of genesis, adaptation and diffusion of a novelty should be explored (Miettinen 2006; Groys 1992). It seems more plausible to explain creativity from the interplay of various factors that takes the internal assessment criteria of a productive collective serious (Willis 1991; DeNora 1995) and brings the temporal, social and material relations of the phenomenon of newness into account (Rammert 2010). If one accepts the fundamental intersection of creativity and newness, then creativity can be understood as an „human capability“ (Bröckling 2007: 156; see Popitz 2000) to produce connectable novelties by deriving them from the existing. „Connectable“ (German: „anschlussfähig“) here means that the novelty can be connected to the actual practices, semantics or thinking of other people. It must be possible to establish a link between the novelty and the existing to embed the novelty into the action routines, semantics and contexts of everyday life. The more radical a novelty appears, that means the further it moves away from what is already available, the more difficult it is to link it with the existing (Feige 2012). The new is always operating in this relationship of familiarity and foreigness, of the ordinary and the extra-ordinary of everday life. Creative novelties are thus distinguished by the fact that they are perceived by other actors as original, startling or surprising, but also valuable enough and connectable to link them to the existing structues of the social fabric (Groys 1996; Polanyi 1962). In addition, researchers also highlight the special role of experiments for the creative process, as experiments appear in the processes of exaptation (Johnson: 2013: 156) and serendipity (Merton 1980: 24). With these experimental approaches, one can recognize and explore new aspects and points of connectivity within the existing. In contrast to this, 2 novelties that haven’t any current connectivity to the existing appear as too foreign or abstract. In this view, they can’t be embedded into the existing social structures and so they are classified here as non-creative (Fischer 2013: 32f.; Fischer 2014a: 72). For a differentiated theoretical perspective, it is also important to differ between the concepts of creativity and innovation. Even though both creativity and innovation are related to the phenomenon of newness, they must not be confused: while creativity addresses the human capability to produce new but connectable novelties, innovation refers to the phenomenon of diffusion and implementation of a novelty in the areas of social action routines, semantics and rules (Rammert 2010). However, creativity can also contribute to innovation processes, since both creativity and innovation are closely linked to the dimension of social action. This theoretical two-stage separation helps to look more precisely at the different processes of creating novelties and establishing them into the social fabric. Towards a theory of creativity that attempts to define the phenomenon considering the relevance of working routines and their regulation structures in the intermediate area of production and reception, the field of music production offers a variety of indications. After all creative musical novelties of music industry and „underground“ cultures usually offer new aspects and little surprises (Hutter 2011) as they sound in some way new and „unheard“ – but likewise they also sound familiar and typical to a certain extent to leave impression and to help to build a bridge in the aesthetic reception between the known and the unheard. Thus, in the production, distribution and broadcasting of music a number of typical elements can be found which serve as receptive anchor points (see Kawohl/Kretschmer 2006: 189; Hepp 1998: 77ff.; Hickethier 2003). Such anchor points can be placed in textual, aural, stylistic, rhythmic, melodic features or in a specific genre aesthetics, but also in the presentation, marketing and performance of musical pieces. Against this background it is not surprising that practices of versioning and re-using musical materials can be found in many different genres. These practices are a significant way to create musical novelties and innovations from the fundus of the existing (Döhl 2014; Tschmuck 2012; Reynolds 2012; Pendzich 2004). The use of musical versioning practices does not necessarily lead to a mere copy or repetition of what already exists. It can cause creative further developments or even innovative consequences like whole genres (for example Mashup, HipHop or House). We can also find network-like digital structures of producing and distributing music (like Soundcloud or ccMixter), that lead to continuous, reciprocal and transformative „access“ (Hutter 2012; see also Uzzi/Spiro 2005) in aim of a collaborative development of the used samples and musical 3 ideas (Kühn 2011; Navas 2012; Gehlen 2011). Through variations and re-combinations new aspects of the existing music pieces can be forced and explored. Mixing, chopping, looping or re-arranging musical sound fragments can bring together formely unconnected sound layers, melodies and rhythms. Through all these practices creative potentials and innovative processes can be initiated (Fischer 2013: 122; Fischer 2014b). Music Production and Copyright – Heuristic Findings Within the production of music, the methods of sampling and covering are perceived as central practices of versioning (Reynolds 2012; Pendzich 2004). While sampling means to use concrete sound fragments of existing „sound continuums“ (Diederichsen 2006), covering refers to the re-playing of existing musical figures like rhythms, melodies or short phrases („hooks“, „riffs“). Both sampling and covering are methods of music production that access pre-existing musical materials like melodies, rhythms or sounds in a direct, referential or recontextualizing manner to derive new musical pieces from the existing. They take place in professional environments as well as in the area of amateurs. Hence, they can be understood as an expression of a general social transformation process from a „read only culture“ to a „read and write culture“ (Lessig 2008; see further Williams 1961). Due to the extensive transformations of digitization and the Internet (see Dolata 2008), this situation seems even expand to a „read, write and publish culture“ (Stalder 2011). Since the 1980s sampling can no longer be considered as a singular fashion phenomenon nor as an inner-city fad, but rather as stabile „standard technology of music production“ (Kawohl/Kretschmer 2006: 204). Although the current portion of sound samples in popular music is estimated conservatively to be around 15% (Rutter 2011: 75), drastic legal problems can arise without consistent licensing, even from the use of very short excerpts (Salagean 2008; McLeod/DiCola 2011). Of course, today’s music producers and musicians do have an awareness of the need for the clarification of license rights (process of „sample clearing“, see Schloss 2004, Morey 2012 or Djordjevic 2008). However, this method has proven in practice to be very complicated or partially impossible, since the licenses can be rejected or set arbitrarily high from the rights holders (Kawohl/Kretschmer 2006; McLeod/DiCola 2011). Many music producers and labels therefore try to clear the sample rights or instruct lawyers to do so before they release their music. So lawyers can have an influence on what is 4 actually published in the sample-based tracks. For example, the American HipHop producer RJD2 explained about the legal handling of the samples used by him: „The label has hired a lawyer to assess the legal risk. When I make a record, I describe her exactly what is it, where it comes from, who performs and who wrote it. This is a very exhausting process and at the end she says, 'Ok, the risk is so high.’ After that it is up to us to decide whether we take the risk or not.“ (RJD2 cited after Simon 2005: 57, own translation). In contrast to this, there is a different legal situation for cover versions in Germany. As long as the compositionally defined melodic characteristics that have an own „threshold of originality“ („Schöpfungshöhe“) are not significantly changed in the adjustment, it’s no processing („Bearbeitung“) in the sense of § 23 of the Urheberrecht. A simple licensing for the GEMA (German society for musical performing and mechanical reproduction rights) ensures in this case of covering music for legal certainty (Pendzich 2004: 155).1 The basic idea of intellectual property and the German Urheberrecht are based on an idealistic singular author and creator concept from the 18th century (Peifer 2008; Ginsburg 2003; Woodmansee 1984), but not on the technological possibilities of lossless digital copies or effortless global file distribution via the Internet (Harke 2000: 340; Bach 2004). The German Urhebergesetz (UrhG) in its current formulation from 1965 protects in particular the original creative actors like artists, authors, componists, etc. It also protects connected service providers and recyclers such as phonogram producers, broadcasting entrepreneur, publishers or labels via the related property rights from the „Leistungsschutzrecht“ (ancillary copyrights) (see Dreier/Nolte 2008: 46; Häuser 2003: 103). Within the meaning of § 2 Abs. 2 UrhG, protection are only eligible for those products that are equipped as personal creations of a human person with intellectual content, perceptible form and a sufficient degree of 1 Three examples can illustrate these different legal situations: In 2013 the German crooner Heino published his album „Mit freundlichen Grüßen“ („With best regards“) which was even on Nr. 1 of the German album charts. The album contains only cover versions from famous German Pop, Rock or HipHop artists sung by Heino. All the texts, melodies and rhythms were exactly transferred from the original scores. The album is a completely replay of the original songs, but thanks to the easy licensing via the GEMA it's not a legal problem at all (see Borcholte 2013). In 1997 the German HipHop producer Moses Pelham used a 2 second lasting sample from Kraftwerk's „Metall auf Metall“. Kraftwerk sued for the use of the simple metal sound and won the case. The German Bundesgerichtshof (Federal Court of Justice) assumed in its decision that the use of this sound sample infringes the ancillary copyrights of Kraftwerk's label. In 2013 the Danish DJ's Den Skorte Skol published „Lektion III“, a 90-minute lasting collage with about 10.000 Samples. Nevertheless, their album couldn't be released on a proper label yet, because the complicated and long-terming sample clearing process couldn't be finished till today. 5 individuality (Salagean 2008: 69ff). The Urhebergesetz protects these personal intellectual creations and prevents the recycling of mere copies – but it also prompts creativity, since it requests distant derivations from the original source respectively new ways of creating. So the Urhebergesetz regulates in a special way with offering protection against non-permitted commercial copies – and it acts excluding against users who want to „saddle up“ on existing pieces, develop them further or create something that leaves the old recognizable in the new (see Dobusch/Quaack 2010: 14). Nonetheless, this special relationship between the new and the old is one of the core elements of remix culture (von Gehlen 2010; Döhl 2014). Some studies in the English-speaking world already deal with the musical practice of versioning as a legal and music-economic problem. For instance, the American lawyer Michael Schuster examined the economic impact of sample-based pieces on the sampled originals on the example of Girl Talk. The music producer Girl Talk had sampled numerous well-known pop songs for his very successful album „All Day“ from the year 2010. He artfully combined the original sources with each other while leaving their ownstanding musical character identifiable. Contrary to the assumption that sampling is mere theft of intellectual property and has exclusively negative impact on the sales of the original pieces, Schuster provides in his statistical analysis that the sampled originals used by Girl Talk sold significantly better in the year after „All Day“ (Schuster 2013: 38). On the other hand, Kembrew McLeod and Peter DiCola showed in their study „Creative License“ on the example of various sample heavy albums like „The Grey Album“ by Dangermouse (2004), „Paul’s Boutique“ by The Beastie Boys (1989) or „Fear of a Black Planet“ by Public Enemy (1990), how complicated, stressful and costly the process of sample clearing actually would be for music producers. For these reasons the authors identifiy the strategy of „flying below the radar“ as one the musicians’ key marketing practices to avoiding legal problems caused by sampling. Music producers can also use fewer samples, replays or substitutes of the desired samples, or find other marketing models. But „for all musicians who sample, the changing legal and business environment has altered the creative process and the constraints on that process.“ (McLeod/DiCola 2011: 201). Besides this, the British research project „CREATe“ focuses on the relationship of copyright and new business models. The project brings together researchers from law, business and economic studies with colleagues from the social sciences, cultural and musical studies. One subproject brings the „Digitisation and the Politics of Copying in Popular Music Culture“ into focus. Here, the British musicologist Keith Negus and his team concentrate 6 explicitly on the actual practices of British music producers and their attitudes with legal complexities through the method of qualitative interviews. Although the musicians play a decisive role in the creation and utilization of music, they are still quite underrepresented in the research (Negus/Street/Behr 2014; Negus/Pickering 2004: 60). On a similar assumption, the study of Justin Morey explores the practice of remixing via qualitative interviews with music producers from the British Electronic Dance Music scene. Morey confirms the assumption that music producers take high effort in their „copyright management“ in terms of clearing rights and well-considered decisions regarding the use of samples (Morey 2012). Besides these studies that are mainly based on interviews with music producers, the ethnographic study from Joseph Schloss (2004) brings the cultural conditions of the music genre into account. With his long-term ethnographic approach, Schloss found out that the music producers researched by him aim their productions mainly to the rules set by their own HipHop culture instead of copyright laws. This complex ethical system of „Diggin’ in the Crates“ and „Beat Mining“ focuses rather on the searching and finding of rare, unused and original samples. Schloss states that the processes of producing and selling respectively distributing music must be differentiated under the specific influences caused by the cultural affiliation: „Nevertheless, sample clearance – in principle – has little effect on how people produce records. Many producers, for example, make beats that they know in advance will be impossible to clear. [...] While such songs are not released, they are valued precisely as an indicator that a producer’s work is unfettered by legal or monetary restrictions. The fact that producers make music that they cannot sell shows their lack of concern for the marketplace.“ (Schloss 2004: 180). In summary, and in view of the German legal area, it can be said that a differentiated approach like the one from Schloss is needed for the German debate on copyrights. Such an approach takes the legal, cultural and inter-musical conditions and contexts seriously and explores precisely the influence of legal restrictions on the production of musical pieces. Since the legal areas between the USA, Great Britain and Germany have several differences, a transfer on this point can not be made without further notice. However, the studies and projects mentioned above show that in English-speaking countries a differentiated scientific discussion of the legal 7 implications on the production of music takes place in order to detect the actual practices, attitudes and strategies of the musicians themselves. Such a specific research project is missing in the German-speaking academia. Goals and Questions of the Dissertation Project If one understands law as a dynamic social entity, which should take technological innovations, ethical changes and social transformations into account to remaining practical and legitimate (Granstrand 2005; Peifer 2008; Czernik 2008), the actual adaptations of copyright rules should always be re-examined. My research project’s goal is to contribute to a better understanding of the impact of property rights to current and actual creative processes. Against the background of continous reuse of existing musical materials, the field of music production offers illuminative examples for the study of the relationship between own and external materials, and therefore for the processes of creativity. A study that provides empirical reliable information about versioning practices in the field of music, can possibly give generalizable hints also on the relationship of „copy and paste“ practices from other artistic, scientific, media and cultural contexts that deal with copyright implications. Legal entanglements in creative work and innovations occur regularly in many cultural areas where it is possible or needed to saddle up directly or indirectly on the elements of third parties. Examples can be found in areas such as fashion, design, literature, film, journalism, science, art and others. Usually, such problems take place around the boundaries of plagiarism, originality and own contributions (Döhl/Wöhrer 2014; Lessig 2004). If we abstract copyright or Urheberrecht as socially negotiated rule structures that prompt for certain actions and limit others, the research project can also provide insight to the question what impact do rules have on creativity, its social validation and the placement of creative novelties. The overarching question of the project is: What effect does the Urheberrecht have on the creative strategies and categories that are applicated in the production of an artistic work? To concretize this abstract question, it should be asked, if the requirements of the Urheberrecht to reaching an own individuality are perceived as creativity-promoting factors or as immediate hurdles? To contrast this: which influence on creativity have the requirements of the specific culture or genre? Is the required distance between the original and the derivative work, between the new piece and the existing material, rather caused by cultural or legal factors? 8 And even more focused on the field of music: What strategies use music producers who operate with copyrighted music material to encounter any legal problems and copyright infringements? Do they tend to avoid „sensitive“ samples or musical ideas? In which situations and why? Is the Urheberrecht’s effect constraining or stimulating ways of creating the musical new? Besides these questions that are mainly adressing the practices of music production it should be asked which role the knowledge plays: Are there any „tricks“ or special knowledge in music production to avoid copyright infringements, like alienating, disguising or processing the used sound material? In which cases do music producers decide for the recreation of a sound, when for replaying a tune, when for a direct sampling? And focused on the subsequent processes of releasing and distributing music: In which relationship are the processes of producing and releasing music to each other? Which role do disguising releases and distributing strategies play? Following this idea of a creativity of „getting around“ the main hypthetical question can be put more pointedly: Can these strategies of avoiding legal problems stabilize and transform into aesthetic strategies, that are accepted generally or in a specific musical community as legitimate and creative? Methodology: Focused Ethnography It is crucial, that my project is not conceptualised as a mere desk study rather than a field report. It should deliver „valuable insights“ (Graebner et al. 2012: 278f.) from the circle of the music producers themselves. With the help of an exploratory ethnographic study, differentiated knowledge should be gained about the actual and current strategies of music producers. This includes group-specific problem awareness of copyright entanglements, personal understanding and attitudes on intellectual property as well as on the relationship between originality and creativity. Of course, besides the sociological approach my project also touches musicological and jurisprudential questions. However, it still sees itself as a sociological project that is analyzing musical creativity under specific legal conditions and as a social phenomenon. To answer the research questions, the sociological method of focused ethnography will be applied. Originally, the method of ethnography was developed in ethnology and 9 anthropology for the systematic and descriptive study of foreign peoples and societies. It is characterized by the fact that the structures and interrelations of a particular culture are studied and explained from its very own and internal perspective. The researcher dives into the lifeworld of the researched social reality. As a participant he attempts to structure and to understand the internal knowledge, semantics, social structures and commonly shared practices „from the inside“ (Fettermann 1998). This „low-brow“ approach, as it is designed in the ethnological and anthropological ethnography, claims ongoing knowledge development on the part of the researcher as well as a special sensitivity for the studied social reality. Ethnography also provides methodological potential and explanatory power for the exploration of one's own society and its various cultures. In this context, the sociological ethnography is particulary suitable for specific social groups, collectives or other cultures with „lived sociality“, where its members act on the basis of shared symbolic knowledge stocks. The collection of data occurs during the researcher’s participation in the social life of the studied culture and is a fundamentally open and conscious iterative process. Through questions, observations and practical physical participation, the typical situations, relationships and contexts of these „small worlds“ are identified, described and classified (Flick 2007: 284; Willis 1991; Becker 1971). If a specific section of a society or a precise research interest should be taken into view, the method of the focused ethnography is appropriate. Focused ethnography requests shorter field stays, while it places a strong emphasis on a particular aspect of a culture, and in particular on the socially valuable background knowledge (Knoblauch 2001). With the help of the focused ethnography it is possible to study the actual lifeworld of music producers and to catch systematically their practices and techniques, discursive problems, communicative structures and fundamental stocks of knowledge. For the purposes of my particular research interest that is outlined above, the research questions will be applicated in open, guided interviews and within own participant observations. I want to ethnograph typical situations and moments in the life of musicians where they must balance the legal implications with their own musical creativity, aesthetic understanding or genre specific requirements of originality. Thus, the methodological approach focuses such typical situations, practices and acts of communication, in which the legal dimension of artistic creation gets neuralgic and visible to show the relationship between the own artistic 10 contribution and its external components. For my planned attendings at music production sessions it is essential to write down field notices and to develop professional sensitivity for the observation of the producer’s actions, especially when these actions are non-thematized or unimpressive (Warneken 2006: 200). The exploratory and investigative understanding why actors of the musical field are producing music as they produce it – in general terms: why „something is done the way it is done“ – is in the foreground in accordance with the method. The methodology of focused ethnography is also a reasoned choice in the sociology of law to opening out the social and personal anchorings of normative orientations and non-reflected actions (see Stegmaier 2009: 27). In order to gain a differentiated view of the actual production techniques of contemporary popular music, representatives of four popular music genres will be focused. The genre selections – HipHop, House, Techno and Drum’n’Bass – all deal with legal problems from time to time, as they are significantly associated with versioning practices. But it is my expectation that the versioning practices have specific functions in these genres. I want to focuse HipHop and House as two genres in which music producers use sampling techniques as citative or referential practices to referring to a typical sound of an musical era, highlighting a prominent „riff“ or presenting a „musical meme“ like the famous „Amen Break“ (see Pelleter/Lepa 2007; Goodwin 1988). To contrast HipHop and House, I want to focuse Techno and Drum’n’Bass as two popular music genres, where the citative and referential character of sampling is mainly subordinated. Instead, in these two genres of Electronic Dance Music producers want to develop unheard sounds to use them as basslines, drums or other musical elements. Here, the factor of generating a new sound out of an existing one is more important. Based on this difference, it is my aim to catch a variety of music production techniques and strategies. It is planned to win about 4 to 6 music producers per genre. The total sample size of about 16 to 20 seems plausible for two reasons: Through the variety of my selection, I can get to know a certain range of different practices and compare them with each other. In this way, one can estimate whether a particular strategy tends to be dominant within just one genre or more. On the other hand there is the presumption that the copyright implications differ from producer to producer. Depending on how „sensitive“ specific sample practices are, that is, how much they distant from the used copyrighted material, different producing approaches 11 are applied. In order to obtain a balanced picture of the situation, at least 4 producers per genre should be ethnographed. Since the methodology of the focused ethnography postulates rather shorter than longer field stays, the number of ethnographic cases and their analyzes is good to manage within the schedule. In sociostructural regard, it seems crucial on the one hand that the focused music producers publish on the German market where the German Urhebergesetz applies. On the other hand they should work as professionals or at least as semi-professionals. Neither amateurs nor beginners are interesting for this research, but music producers that are experienced to some degree and publish their work with a motivation for their career or to make a living. They should devote a considerable part of their time to music production on a regular basis. It is assumed that (semi-)professional music producers need to deal with legal questions more intensively than amateurs or beginners, especially when they want to publish their music commercially. The collected data will be analyzed anonymized. Preliminary Studies and Personal Background In my diploma thesis I studied the history of the sampling practice in the field of the artistic Avant-garde and popular culture considering the aspects of creativity, newness and innovation (Fischer 2013). In this study I developed sociological concepts for the social phenomena of creativity and innovation to compare the sampling practices in the genres of New Music, HipHop and Drum’n’Bass. My approach focused the main historical developments and the rich culture of digital sampling, but left the musical strategies of „getting around“ unanswered. I’m also DJ’ing for about 10 years and playing in a band since 2 years. Together with friends, we’re running a little podcast series where other musicians can publish recordings of their live concerts or DJ sets. I also worked as a music journalist for various German radio stations, print magazins and blogs as well as for the campaign „Right to Remix“. Through these different activities I already have some contacts in the field of music production, that will be helpful to conduct my research. 12 References Bach, David (2004): The Double Punch of Law and Technology: Fighting Music Piracy or Remaking Copyright in a Digital Age?, in: Business and Politics, Vol. 6, Nr. 2, online: http://david.bach.profesores.ie.edu/David.Bach/Ficheros/4.pdf (11.03.2014). Borcholte, Andreas (2013): Heinos Hit-Album. Der Unversöhnliche, Spiegel Online, 05.02.2013, online: http://www.spiegel.de/kultur/musik/spalten-statt-umarmen-warumheinos-hit-album-gar-nicht-cool-ist-a- 881630.html (16.02.2014). Becker, Howard S. (1971): Außenseiter. Zur Soziologie abweichenden Verhaltens, Frankfurt/Main: S. Fischer. Bröckling, Ulrich (2007): Das unternehmerische Selbst. Soziologie einer Subjektivierungsform, Frankfurt/Main: Suhrkamp. 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Woodmansee, Martha (1984): The genius and the copyright: Economic and legal conditions of the emergence of the ‚author’, in: Eighteenth-Century Studies, Vol. 17, Nr. 4, pp. 425-48. Discography Den Sorte Skol: „Lektion III“, Not on Label/Eigenverlag, 2013. Girl Talk: „All Day“, Illegal Art, 2010. Heino „Mit freundlichen Grüßen (Das verbotene Album)“, Sony Music, 2013. Sabrina Setlur „Nur Mir EP“, Pelham Power Productions 3p, 1997. 17 On the author Georg Fischer, born 1986, studied sociology with a focus on science and technology studies. In 2013 he graduated with a diploma thesis on „Creativity and innovation in the musical culture of sampling” at the Technical Institute of Berlin. As an student assistant he worked for the DFG funded graduate school „Innovation Society Today” and for the Max Planck Institute for the History of Science, Berlin. In 2014 he began to work as a doctoral candidate at Prof. Leonhard Dobusch’s chair for Organization Theory at the Free University Berlin. Georg Fischer’s topic is the effect of the Urheberrecht on the creative production of music and culture. Besides this, he is working as a DJ, music journalist and writes for the campaign „Right to Remix” („Recht auf Remix“). Links and Contact http://jaegerundsampler.wordpress.com https://twitter.com/jaeger_sampler http://rechtaufremix.org http://www.innovation.tu-berlin.de https://soundcloud.com/ghostnotesberlin/sets/own-sets Georg Fischer, Manteuffelstr. 6, 10997 Berlin (private) [email protected] +49 – 151 – 14 96 20 71 18