docxt:Commerce 4 – Das Praxishandbuch
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xt:Commerce 4 – Das Praxishandbuch
Inhalt Inhalt 1 Einführung 17 1.1 Einordnung von xt:Commerce 4.1 ............................................................................... 18 1.2 Zielgruppe des Buches ...................................................................................................... 20 1.3 Aufbau des Buches ............................................................................................................. 21 1.4 Quellen für weitere Informationen ............................................................................ 25 1.5 Danksagung der Autoren ................................................................................................ 26 2 xt:Commerce Shopsoftware 29 2.1 Entwicklung .......................................................................................................................... 29 2.2 Funktionsumfang ............................................................................................................... 30 2.3 Systemvoraussetzungen ................................................................................................. 32 2.4 Lizenz ........................................................................................................................................ 33 2.4.1 2.4.2 2.4.3 xt:Commerce EULA ............................................................................................. Open Source ist nicht kostenlos ..................................................................... Lizenzmodell ......................................................................................................... 33 35 37 2.5 Community und Hilfequellen ........................................................................................ 38 2.6 Store ......................................................................................................................................... 39 3 xt:Commerce 4.1 installieren 41 3.1 Anwendungsumgebung auswählen und einrichten .......................................... 41 3.1.1 3.1.2 3.1.3 3.1.4 Lokale Anwendungsumgebung für Windows mit XAMPP .................... Lokale Anwendungsumgebung für Linux ................................................... Lokale Anwendungsumgebung für OS X mit MAMP .............................. Installation auf einem Webserver ................................................................. 44 51 58 63 Vorbereitungen ................................................................................................................... 64 3.2.1 3.2.2 3.2.3 64 66 66 3.2 Datenbank ............................................................................................................. Download der Software .................................................................................... Upload ..................................................................................................................... 5 Inhalt 3.3 Installationsroutine ........................................................................................................... 67 3.4 Fehlerbehebung bei der Installation .......................................................................... 74 3.4.1 Probleme mit Strato ........................................................................................... 75 3.4.2 Probleme mit DomainFactory ......................................................................... 75 3.4.3 Probleme mit lokalen Anwendungsumgebungen ................................... 75 3.5 Eine lokale Installation auf einen Webserver übertragen ............................... 76 3.6 Migration von Shopdaten ............................................................................................... 79 4 Erste Schritte 85 4.1 Szenario ................................................................................................................................... 85 4.2 Grundeinstellungen ........................................................................................................... 86 4.2.1 4.2.2 4.2.3 Shop-Logo austauschen .................................................................................... Steuereinstellungen ........................................................................................... Rechtliche Angaben ............................................................................................ 86 87 88 4.3 Mandanteneinstellungen ............................................................................................... 88 4.4 E-Mail-Einstellungen ......................................................................................................... 91 4.5 Versand und Zahlungsweise .......................................................................................... 92 4.6 Produkte einstellen ............................................................................................................ 94 4.7 Der Kunde bestellt .............................................................................................................. 97 5 Grundkonfiguration 101 5.1 Administrationsbereich ................................................................................................... 101 5.2 Grundeinstellungen ........................................................................................................... 103 5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 103 107 110 111 113 6 Mandanten ............................................................................................................ Multishopfunktionalität ................................................................................... Steuersätze einrichten ....................................................................................... Zahlungsmodule und Versandkosten .......................................................... Templates installieren ....................................................................................... Inhalt 6 Lokalisierung und Sprachen 115 6.1 Globale Einstellungen ....................................................................................................... 115 6.1.1 Systemstatus ......................................................................................................... 115 6.1.2 Konfiguration ........................................................................................................ 118 6.1.3 Administrationsrechte ....................................................................................... 124 6.2 Sprachkonfiguration ......................................................................................................... 127 7 Produktkatalog verwalten 133 7.1 Kategoriestruktur ............................................................................................................... 133 7.2 Kategorien ............................................................................................................................. 134 7.3 Produkte ................................................................................................................................. 137 7.3.1 7.3.2 7.3.3 7.3.4 7.3.5 7.3.6 7.3.7 146 147 152 154 154 155 156 Kategorie zuweisen ............................................................................................. Master/Slave-Artikelsystem ............................................................................ Options- und Freitextmodul ............................................................................ Produktkonfiguratoren ...................................................................................... Downloadprodukte ............................................................................................. Seriennummernverwaltung ............................................................................ Herstellerverwaltung ......................................................................................... 8 Import und Export 159 8.1 Import/Export-Plugin ....................................................................................................... 159 8.2 Export-Manager .................................................................................................................. 163 8.3 Kostenlose Export-Plugins .............................................................................................. 171 9 Verkaufsförderung 173 9.1 Cross-Selling .......................................................................................................................... 173 9.2 Automatisches Cross-Selling ......................................................................................... 174 9.3 Bestseller Products ............................................................................................................. 176 7 Inhalt 9.4 Upcoming Products ............................................................................................................ 177 9.5 Bewertungen ........................................................................................................................ 178 9.5.1 Feedback+ .............................................................................................................. 179 9.6 Kampagnen ........................................................................................................................... 180 9.7 Kostenpflichtige verkaufsfördernde Plugins ......................................................... 182 9.7.1 Affiliate Plugin ...................................................................................................... 182 9.7.2 Suchfunktion im Onlineshop ........................................................................... 184 9.7.3 Merkzettel .............................................................................................................. 190 9.7.4 9.7.5 9.7.6 9.7.7 9.7.8 9.7.9 Live Shopping ........................................................................................................ Kupons/Gutscheine ............................................................................................ Tell a friend ............................................................................................................ Automatische Benachrichtigung bei Wiederverfügbarkeit .................. Shopgate – Mobile Shopping .......................................................................... Social Networks .................................................................................................... 191 193 197 198 198 203 10 Verkaufsabwicklung 209 10.1 Kundenadresse .................................................................................................................... 209 10.2 Versandeinstellungen ...................................................................................................... 211 10.2.1 10.2.2 10.2.3 10.2.4 Versandarten und Versandkosten ................................................................. Versandkosten-Vorlagen .................................................................................. Versandkostentabelle ........................................................................................ Zusätzliche Versandplugins ............................................................................. 212 214 214 215 Zahlungsmittel – Grundmodule .................................................................................. 220 10.3.1 Zahlungsart Gebühren ...................................................................................... 220 10.4 Bestellungen bearbeiten ................................................................................................. 223 10.5 Rechnungen versenden ................................................................................................... 224 10.3 11 Kundenverwaltung 227 11.1 Kunden .................................................................................................................................... 227 11.2 Kundengruppen .................................................................................................................. 228 11.3 Altersverifikation ................................................................................................................ 232 8 Inhalt 12 Inhalte verwalten 235 12.1 Informationsverwaltung ................................................................................................. 235 12.2 E-Mail-Manager ................................................................................................................... 238 12.3 Kostenpflichtige Plugins ................................................................................................. 240 12.3.1 Blogmodul .............................................................................................................. 240 12.3.2 Formularmanager ............................................................................................... 247 12.3.3 FAQ und Lexikon .................................................................................................. 248 13 Bild- und Datenmanagement 251 13.1 Unterkategorien anlegen und bearbeiten .............................................................. 251 13.2 Bild- und Datenkategorien ............................................................................................. 252 13.3 Dateitypen ............................................................................................................................. 256 13.4 Bildtypen ................................................................................................................................ 257 13.5 Beispiele .................................................................................................................................. 258 14 Sonstige Konfiguration 263 14.1 Staffelpreise .......................................................................................................................... 263 14.2 Sonderpreise ......................................................................................................................... 265 14.3 Widerrufsbelehrung .......................................................................................................... 267 14.4 Datenschutzerklärung ...................................................................................................... 268 15 Design anpassen 269 15.1 Individuelles Logo einbinden ........................................................................................ 271 15.2 Boxen ....................................................................................................................................... 273 15.2.1 15.2.2 Boxenanordnung ändern .................................................................................. Box hinzufügen .................................................................................................... 274 276 Neue Menüs anlegen ........................................................................................................ 280 15.3 9 Inhalt 15.4 Bilder einfügen .................................................................................................................... 283 15.5 Content-Elemente ausgeben und Tab anlegen .................................................... 285 15.6 Neue Sprachvariablen ins Template einfügen ...................................................... 288 15.7 Links erzeugen ..................................................................................................................... 291 15.7.1 15.7.2 Links für Content ................................................................................................. Links für Produkte ................................................................................................ 292 293 15.7.3 Links für Kategorien ............................................................................................ 294 16 Design anpassen und Templates entwickeln 297 16.1 Smarty-Template-Engine ................................................................................................ 300 16.1.1 16.1.2 16.1.3 16.1.4 16.1.5 Was ist Smarty? .................................................................................................... Einführungsbeispiel für Smarty ...................................................................... Grundlegende Syntax und Variablen ............................................................ Variablenmodifikatoren .................................................................................... Zusätzliche Smarty-Funktionen ..................................................................... 301 303 305 315 317 16.2 xt:Commerce 4.x-Templates ......................................................................................... 318 16.3 Best Practice für die Neuentwicklung ....................................................................... 321 16.4 Templates überladen ........................................................................................................ 323 16.5 Hierarchie der Plugin-Vorlagendateien .................................................................... 325 16.6 Das xt:Commerce 4.1 Grid ............................................................................................... 326 16.6.1 16.6.2 Basic Grid ................................................................................................................ Full Basic Grid ........................................................................................................ 327 331 16.6.3 Listing Grid ............................................................................................................. 331 16.7 JavaScript und CSS-Kompression mit xt_minify .................................................. 338 16.8 xt:Commerce 4.1-Smarty-Funktionen ....................................................................... 341 16.8.1 16.8.2 16.8.3 16.8.4 16.8.5 16.8.6 16.8.7 16.8.8 342 345 348 349 351 352 352 356 10 Bilder ........................................................................................................................ Content ................................................................................................................... Sprachvariablen ................................................................................................... CSS-Buttons ........................................................................................................... Box ............................................................................................................................ Pages ........................................................................................................................ Formularfunktion ................................................................................................ Linkfunktion .......................................................................................................... Inhalt 16.9 HTML-Vorlagen von xt:Commerce 4-Templates .................................................. 357 16.9.1 index.html .............................................................................................................. 357 16.9.2 HTML-Vorlagen für Boxen ................................................................................ 367 16.9.3 HTML-Vorlagen für Module und Seiten ....................................................... 371 16.10 Modifikation des Template-CSS ................................................................................... 374 16.11 xt:Commerce 4.1 und jQuery-Funktionen ............................................................... 376 16.11.1 Kategorie-Bilder-Slider ....................................................................................... 16.11.2 Produktbilder-Popup mit lightbox2 .............................................................. 377 382 16.12 Template für mobile Endgeräte xt_mobile ............................................................ 387 16.12.1 16.12.2 16.12.3 16.12.4 16.12.5 Einstellung des mobilen Templates .............................................................. Struktur und Inhalte ........................................................................................... Logo anpassen ...................................................................................................... Farbgebung ............................................................................................................ Änderungen an HTML-Vorlagen ..................................................................... 388 389 389 392 394 16.13 Templates bis xt:Commerce 4.0.16 mit xt_default ............................................. 394 16.13.1 16.13.2 16.13.3 16.13.4 16.13.5 16.13.6 Grafik-Buttons ...................................................................................................... index.html .............................................................................................................. Modifikationen mittels CSS ............................................................................. Gesamtbreite erhöhen ...................................................................................... Zweispaltige Layouts .......................................................................................... Einbau weiterer Links in das obere Menü ................................................... 394 397 405 418 419 421 17 Einfache Funktionsanpassung 427 17.1 Zusätzliche Eingabefelder ............................................................................................... 427 17.2 Plugins analysieren ............................................................................................................ 437 17.3 Ein einfaches Plugin programmieren: Shipping Box .......................................... 442 17.4 Erweitertes Beispiel: Tab-Plugin .................................................................................. 451 17.4.1 17.4.2 17.4.3 17.4.4 17.4.5 452 453 454 457 460 Daten vorbereiten ............................................................................................... Grundgerüst anlegen ......................................................................................... XML-Datei definieren ......................................................................................... Daten abfragen .................................................................................................... Installieren und Konfigurieren der Tabs ...................................................... 11 Inhalt 18 Plugins und Funktionen entwickeln 463 18.1 Grundlagen ............................................................................................................................ 463 18.1.1 Grundprinzip der xt:Commerce 4.1-Plugins – Hookpoints .................... 464 18.1.2 Wichtige Hookpoints .......................................................................................... 467 18.1.3 Aufbau eines Plugins .......................................................................................... 470 18.1.4 XML-Installationsdatei ...................................................................................... 471 18.1.5 xt:Commerce 4.1-Objekte zur Pluginentwicklung nutzen ..................... 481 18.1.6 Sprachen ................................................................................................................. 485 18.1.7 18.1.8 18.1.9 Templates ............................................................................................................... Anzeigen von PHP- und MySQL-Fehlermeldungen .................................. Eigene Logging-Einträge erstellen ................................................................. 485 485 486 Shop-Frontend erweitern ................................................................................................ 488 18.2.1 18.2.2 Eigene Seiten (Pages) erstellen ....................................................................... Programmierung von Boxen ............................................................................ 488 493 Backend erweitern ............................................................................................................. 499 18.3.1 18.3.2 18.3.3 18.3.4 18.3.5 18.3.6 18.3.7 18.3.8 18.3.9 18.3.10 18.3.11 Konzept und Struktur der Backend-Programmierung ............................ Grundgerüst einer Backend-Klasse ............................................................... Funktion _get ........................................................................................................ Funktion _set ........................................................................................................ Funktion _unset ................................................................................................... Funktion _setStatus ............................................................................................ Funktion _getSearchIDs .................................................................................... Funktion _copy ..................................................................................................... Funktion _getParams ......................................................................................... Dropdown-Ressourcen ...................................................................................... Administrationsmenü erweitern ................................................................... 500 501 502 503 503 504 504 505 507 509 515 Beispiel-Plugin – Product-Tagging .............................................................................. 525 18.4.1 18.4.2 18.4.3 18.4.4 18.4.5 18.4.6 526 526 532 541 546 18.2 18.3 18.4 12 Vorbereitung ......................................................................................................... Anpassung der Datenbank ............................................................................... Teil 1 – Frontend-Eingabe .................................................................................. Teil 2 – Backend anpassen ................................................................................ Teil 3 – Produktliste im Admin erweitern .................................................... Teil 4 – Box mit Tagcloud und Page mit relevanten Artikeln integrieren ............................................................................................. 553 Inhalt 19 Warenwirtschaftssysteme 559 19.1 xt:Office 2.0 ........................................................................................................................... 559 19.1.1 Systemvoraussetzungen ................................................................................... 560 19.1.2 Installation ............................................................................................................. 560 19.1.3 Erstkonfiguration ................................................................................................. 563 19.1.4 Schnittstellenkonfiguration ............................................................................. 564 19.1.5 Grundkonfiguration ............................................................................................ 568 19.1.6 Kundenstamm ...................................................................................................... 574 19.1.7 19.1.8 19.1.9 19.1.10 19.1.11 19.1.12 19.1.13 Artikelstamm ........................................................................................................ Shop-Einstellungen ............................................................................................. Belegverwaltung .................................................................................................. Sonstige Funktionen der Warenwirtschaft ................................................ Auswertungen ...................................................................................................... Formulare ............................................................................................................... Zusatzmodule ....................................................................................................... 578 585 591 596 599 603 606 BüroWARE .............................................................................................................................. 607 19.2.1 19.2.2 19.2.3 19.2.4 Einfache Bedienung ............................................................................................ Optimiertes Arbeiten ......................................................................................... Informationen und Auswertungen ............................................................... Fazit .......................................................................................................................... 608 611 612 612 19.3 VARIO 7 .................................................................................................................................... 612 19.4 büro+/ERP-complete ......................................................................................................... 620 19.4.1 Funktionsumfang ................................................................................................ 621 19.4.2 19.4.3 büro+ und ERP-complete: die Auftragsverwaltung ................................. Die Schnittstelle zwischen xt:Commerce 4 und büro+ bzw. ERP-complete .............................................................................................. Synchronisation mit ShopSync® ..................................................................... V-LOG: die perfekte Versandlogistik für xt:Commerce 4-Onlineshops ........................................................................... 624 626 628 AFS-Software ........................................................................................................................ 629 19.5.1 19.5.2 Funktionalität der AFS-Software .................................................................... Schnittstelle zu xt:Commerce 4 ..................................................................... 630 633 DATEV ...................................................................................................................................... 634 19.6.1 19.6.2 19.6.3 634 638 638 19.2 19.4.4 19.4.5 19.5 19.6 DATEV-Auftragsbearbeitung ........................................................................... Anbindungsmöglichkeiten ............................................................................... Ein Ausblick ............................................................................................................ 628 13 Inhalt 19.7 Actindo ................................................................................................................................... 639 19.7.1 Actindo-ERP-Module im Überblick ................................................................ 640 19.7.2 Anbindung an xt:Commerce 4.1 ..................................................................... 642 19.7.3 Actindo Webshop Connector ........................................................................... 642 20 Interaktion mit anderen Modulen und Anwendungen 645 20.1 Zahlungsabwicklung ......................................................................................................... 645 20.1.1 20.1.2 20.1.3 20.1.4 20.1.5 20.1.6 20.1.7 20.1.8 20.1.9 20.1.10 Übersicht der Zahlungsanbieter ..................................................................... xt:Payments .......................................................................................................... PayPal ...................................................................................................................... Skrill (Moneybookers) ......................................................................................... Sofortüberweisung ............................................................................................. Saferpay .................................................................................................................. Klarna ....................................................................................................................... iclear ......................................................................................................................... Barzahlen ................................................................................................................ PDF-Payment ......................................................................................................... 645 648 652 655 659 664 668 673 676 680 Multi-Channel-Marketing und xt:MultiConnect .................................................. 683 20.2.1 20.2.2 20.2.3 20.2.4 Das Plugin xt:MultiConnect ............................................................................. Das Bedienkonzept ............................................................................................. Individuelle Anpassungen mit xt:MultiConnect ....................................... Datenverarbeitungen, Warenwirtschaften und Faktura-Systeme ..... 684 685 686 686 Erfolgsmessung ................................................................................................................... 687 20.3.1 20.3.2 20.3.3 687 689 700 20.2 20.3 Google Analytics .................................................................................................. econda Web Shop Controlling ........................................................................ Piwik ......................................................................................................................... 21 Suchmaschinenoptimierung und Suchmaschinenmarketing 705 21.1 Erfolgsfaktoren .................................................................................................................... 705 21.2 Suchmaschinenoptimierung ......................................................................................... 707 21.2.1 21.2.2 708 712 14 Keyword-Recherche und SEO-Tools .............................................................. Onpage .................................................................................................................... Inhalt 21.2.3 Interne Verlinkung .............................................................................................. 717 21.2.4 Suchmaschineneinstellungen ......................................................................... 718 21.2.5 Offpage ................................................................................................................... 719 21.3 Suchmaschinenwerbung ................................................................................................. 721 21.4 Google Webmaster Tools ................................................................................................ 723 21.5 Auswertung von Google Analytics-Daten ............................................................... 723 Anhang Funktionsliste xt:Commerce 4.1 ................................................................................... 729 A.1 A.2 A.3 A.4 A.5 A.6 A.7 A.8 A.9 A.10 Systemvoraussetzungen ................................................................................... Systemweite Basisfeatures .............................................................................. SEO-Funktionen ................................................................................................... Mandantensystem .............................................................................................. Templatesystem .................................................................................................. Pluginsystem ......................................................................................................... Produktkatalog ..................................................................................................... Export-Manager ................................................................................................... Versandkostenberechnung .............................................................................. Kundenverwaltung ............................................................................................. 729 730 732 733 733 734 738 740 741 742 Variablen und Templates für den Export ................................................................. 743 B.1 B.2 B.3 Variablen für den Export von Produkten ..................................................... Variablen für den Export von Bestellungen ................................................ Export-Feeds .......................................................................................................... 743 745 749 xt:Commerce Professional+-Testversion ................................................................. 755 Index ........................................................................................................................................................ 757 A B C 15 Index Index .htaccess ........................................................................ 75 _getParams ............................................................... 515 _set Funktion ........................................................... 544 A Ablaufdatum ............................................................ 266 Absprungrate ........................................ 706, 723, 724 Actindo ..............................................................639, 737 Module ................................................................... 640 Administrationsbereich ......................73, 101, 499 Administrationsbereich erweitern Funktion _copy ................................................... 505 Funktion _get ...................................................... 502 Funktion _getParams ...................................... 507 Funktion _getSearchIDs.................................. 504 Funktion _set....................................................... 503 Funktion _setStatus .......................................... 504 Funktion _unset ................................................. 503 Grundgerüst......................................................... 501 Administrationsrechte......................................... 124 Admin Benutzer.................................................. 125 Admin Gruppen .................................................. 125 ADOdb......................................................................... 481 Funktionen ........................................................... 483 ADOdb Datenbank-Library........................481, 730 Adressen..................................................................... 630 Adressgruppen ........................................................ 574 Adressrabatt ....................................................571, 576 Adressstammdaten ............................................... 574 Adressverwaltung .................................................. 621 AdWords............................................................711, 721 Affiliate ....................................................................... 707 Affiliate-Plugin ........................................................ 182 AFS-Software ............................................................ 629 Altersverifikation ..........................................232, 737 Analytics 씮 Google Analytics Angebotspreis .......................................................... 266 Anwendungsumgebung ......................................... 41 umziehen.................................................................. 76 Anzahl der Datensätze.......................................... 483 Apache.....................................................................42, 47 Artikel auf Startseite.............................................. 145 Artikel Listing........................................................... 105 Artikelsortierung .................................................... 136 Artikelstamm ..................................................578, 621 Artikelstammdaten ............................................... 579 Artikelvarianten...................................................... 622 Artikelverwaltung .................................................. 631 Auftragsverwaltung............................................... 624 Auswahlboxen ......................................................... 509 Auswertungen.................................................599, 633 Auto-Cross-Selling.................................................. 736 Automator................................................................. 641 B Backendformulare.................................................. 515 Banktransfer ............................................................. 735 Barcodes ..................................................................... 641 Belegart ....................................................................... 594 Belege .................................................................632, 636 Belegerfassung......................................................... 593 Belegverwaltung ..................................................... 591 Bestellstatus.....................................................104, 663 Bestellungen bearbeiten...................................... 223 Bestseller Products................................................. 176 Bewertungen ............................................................ 178 Kundenbewertung............................................. 178 Bild einfügen................................................................. 283 Bild- und Datenmanagement............................ 251 Kategorie............................................................... 252 Unterkategorien ................................................. 251 Bilder............................................................................ 342 Maße ....................................................................... 381 Produkte ................................................................ 382 Bildmanager ............................................................. 251 Bildqualität................................................................ 122 Bildtypen...........................................................257, 342 Bitnami ..........................................................................42 Blacklist................................. 119, 125, 144, 231, 267 Blog............................................................................... 240 Blogintegration .................................................. 245 Übergeordnete Kategorie ............................... 242 Bonitätsprüfung...................................................... 737 Bounce-Quote .......................................................... 706 Box............................................................. 273, 367, 401 anordnen......................................................274, 368 anpassen................................................................ 369 ausblenden ........................................................... 402 CSS............................................................................ 414 757 Index hinzufügen ........................................................... 276 Pluginbox.............................................................. 494 Systembox ............................................................ 494 Brotkrumenpfad ............................................364, 401 Brutto Admin ........................................................... 122 büro+ ........................................................................... 620 BüroWARE ................................................................. 607 xt:Commerce ....................................................... 737 Button ......................................................................... 394 C Campaign Tracking................................................ 736 Captcha ....................................................................... 104 categorie listing....................................................... 313 cateno.......................................................................... 620 Celebros Qwiser..............................................736, 737 Checkout .................................................................... 320 Chinesisch ................................................................. 731 Chrome ....................................................................... 322 CleverReach .............................................................. 736 Conditional Comments ..............................319, 421 config.php..................................................................... 79 Confixx .......................................................................... 64 conn ............................................................................. 484 connector Konfiguration...................................................... 567 Content....................................................................... 247 Content-Blöcke..................................... 280, 346, 421 Content-Manager ............. 235, 279, 345, 402, 421 Controlling ................................................................ 737 Conversion Tracking ............................................. 722 Copyright ..........................................................366, 408 CPC................................................................................ 721 CRM.............................................................................. 606 Cross-Selling ................ 82, 146, 173, 631, 717, 736 automatisch......................................................... 174 manuell.................................................................. 173 CSS ................................................................21, 318, 405 Curl ............................................................................... 729 Customers discounts ............................................ 736 D DATANORM .............................................................. 638 Datei Import ....................................................253, 254 Datei Upload............................................................. 253 einfacher Dateiupload ..................................... 253 Multi Datei Upload ........................................... 253 758 Dateianhänge ........................................................... 146 Dateiberechtigung ....................................................68 Dateitypen................................................................. 256 Dateiverwaltung ............................................123, 254 Datenbank .............................................................64, 71 umziehen..................................................................76 Datenbankbibliothek ............................................ 481 Datenbankstruktur .......................................472, 526 Datenbanktabellen................................................. 475 Datenschutzerklärung.......................................... 268 Datenverarbeitungen ........................................... 686 DATEV ......................................................................... 634 Debug Modus ........................................................... 120 Design.......................................................................... 269 Deutsch....................................................................... 730 Digitaler Artikel .................................... 141, 259, 583 DomainFactory...........................................................75 Downloadprodukte................................................ 154 Dropdown-Ressourcen................................509, 512 Duplicate Content .................................................. 717 E E-Commerce ................................................................29 econda......................................................................... 689 Eingabefeld................................................................ 427 Einstiegspunkte....................................................... 464 E-Mail-Einstellungen......................90, 91, 105, 120 Sendmail................................................................ 120 SMTP ....................................................................... 120 E-Mail-Manager ....................................................... 238 Endnutzerlizenz .........................................................19 Englisch....................................................................... 730 EPS .......................................................................656, 666 Erfolgsfaktoren ........................................................ 705 Erfolgsmessung ....................................................... 706 Erlöszuordnung....................................................... 576 ERP 씮 Warenwirtschaft ERP-complete ........................................................... 620 Erscheinungsdatum .............................................. 266 Erste Schritte ...............................................................85 Grundeinstellungen .............................................86 Export.......................................................................... 159 Exportfeeds ............................................ 749, 753, 754 AdButler................................................................. 749 billiger.de............................................................... 749 ciao.de .................................................................... 750 Doyoo ..................................................................... 750 geizhals.at............................................................. 750 Google Sitemap .................................................. 751 Index guenstiger.de ....................................................... 751 Kelkoo..................................................................... 752 my-lovetoy.com.................................................. 752 preisbase.de.......................................................... 752 preisroboter.de.................................................... 753 preissuchmaschine.de ...................................... 753 Export-Manager ............................................... 32, 163 Artikel ..................................................................... 167 Bestellungen......................................................... 167 Exportdefinition ................................................. 164 Sicherheitseinstellung ...................................... 166 Ext JS Library ............................................................ 730 F Facebook .................................................................... 203 Facebook Shop......................................................... 204 Faktura ...............................................................640, 686 FAQ ............................................................................... 248 Favicon...............................................................103, 106 Feedback+ .................................................................. 179 FIBU........................................ 606, 622, 629, 639, 640 Finanzbuchhaltung ............................................... 560 Firebug ........................................................................ 321 Firmenstamm .................................................564, 568 Rabatt..................................................................... 571 Steuer ...................................................................... 572 Zahlung.................................................................. 571 Formular Generator .............................................. 247 Formulare .........................................................320, 603 Formularmanager .................................................. 247 Forum......................................................................19, 38 Freie Downloads ..................................................... 254 FSK 18..................................................................230, 583 FTP ................................................................................... 67 Funktion _addTag()................................................ 538 Funktion _displayProductInfo()....................... 535 Funktion _getParams ........................................... 541 Funktion _setStatus............................................... 545 Funktion _unset...................................................... 544 Funktion setPosition............................................. 541 Funktionsumfang...................................................... 30 G Gesamtbreite............................................................ 418 giropay ..................................................... 656, 666, 673 Google ......................................................................... 705 Google Analytics ..................................................... 687 Google SERP Snippet Optimization Tool ...... 714 Google Webmaster Tools..................................... 723 GPL............................................................................19, 36 Grundkonfiguration.............................................. 101 Grundpreis ................................................................ 582 Gutscheinmodul ..................................................... 193 Codes....................................................................... 196 Rabattkupons...................................................... 194 H Hersteller ............................................................ 31, 583 Herstellerverwaltung ............................................ 156 Hilfequellen .................................................................38 Hookpoints ...............................................20, 464, 734 Bezeichnung......................................................... 465 Template-Hook ..........................................532, 535 Hosting ............................................................41, 43, 64 1und1 ..........................................................................44 htaccess..........................................................................75 HTML .................................................................... 21, 318 HTML Editor.............................................................. 122 httpd.conf .....................................................................48 I iclear....................................................................673, 736 iDeal ....................................................................656, 666 IIS......................................................................................47 Image Processing................................. 253, 254, 258 Implementierte Libraries .................................... 730 Import ......................................................................... 159 Import/Export ......................................................... 159 Importvorlage ..................................................... 163 Primärschlüssel................................................... 160 Produkte ................................................................ 160 index.html.....................................272, 318, 357, 397 Individualanpassungen ....................................... 464 Informationsverwaltung..................................... 235 Contentblöcke ..................................................... 237 Informationszentrum .................................580, 599 Inhalte ......................................................................... 235 Installation ...................................................................41 Fehlerbehebung .....................................................74 lokal............................................................................42 Webserver.................................................................42 Installationsroutine...........................................67, 71 Intrastat ...................................................................... 638 Invoice......................................................................... 735 759 Index IonCube Loader ......................................... 43, 70, 729 LAMP.......................................................................... 55 MAMP........................................................................ 60 Update....................................................................... 57 Webserver................................................................. 63 Wizard ....................................................................... 63 XAMPP für Windows ........................................... 49 J Japanisch .................................................................... 731 jQuery..............................................318, 366, 376, 730 Plugin...................................................................... 376 K Kampagnen............................................................... 180 Kassa ............................................................................ 641 Kasse ......................................................... 606, 629, 638 Kassenprozess.......................................................... 320 Kategorie....................................................31, 134, 415 Bilder ..............................................................284, 377 Kategorie zuweisen........................................... 146 Kategoriestruktur .............................................. 133 Kategorieebenen..................................................... 415 Kategorielisting.................................... 307, 313, 320 Kauf auf Rechnung................................................. 668 Klarna .......................................................................... 668 Knowledge Base ......................................................... 38 Kommandozeilenkonsole 씮 Terminal Konfiguration .......................................................... 118 Konfigurationsinterfaces .................................... 472 Konfigurationsmaske ........................................... 478 Konsumentenkredit.............................................. 736 Kontenzuordnung ........................................578, 583 Kontorahmen........................................................... 563 Konversionsrate.............................................699, 706 Kostenpflichtige Downloads.............................. 254 Kostenschema ......................................................... 572 Kreditkarten ............................................................. 673 Kunden Bestellungen......................................................... 227 Kundenadresse ................................................... 227 Ust-ID...................................................................... 227 Kundenadresse...............................................209, 224 Kundengruppen................................... 119, 146, 263 Standardkundengruppe .................................. 104 Kundengruppenrabatt ......................................... 230 Kundengruppensteuerung........................731, 732 760 Kundenregistrierung ............................................ 268 Kundenstamm......................................................... 574 Kundenverwaltung ......................................... 32, 227 Kunden ................................................................... 227 Kundengruppen.................................................. 228 L Lager.......................................................... 122, 637, 639 Lagerampel.......................................................115, 140 Lagergruppen ........................................................... 641 Lagerhaltung............................................................. 623 Lagerplatz................................................................... 598 Lagerverwaltung .................................. 105, 597, 621 Lagerzone................................................................... 598 LAMP........................................................................42, 51 Länderzone................................................................ 104 Landesart.................................................................... 576 Lastschrift .................................................................. 735 Lexikon ....................................................................... 248 Lieferadresse....................................................224, 577 Lieferschwellen-Unterstützung........................ 641 Lieferstatus................................................................ 116 Lieferzeit............................................................140, 583 Lightbox ..................................................................... 383 Link erzeugen .......................................................278, 291 Linkaufbau................................................................. 720 Linux...............................................................................51 Listenausdrucke ...................................................... 580 Literal........................................................................... 311 Live Shopping........................................................... 191 Lizenzdatei ...................................................................67 Lizenzerfassung....................................................... 568 Lizenzsystem...............................................................38 Lizenzvertrag............................................................ 561 localhost .................................................................42, 47 Logistik........................................................................ 639 Logo.............................................................................. 271 ersetzen .................................................................. 272 Lohnbuchhaltung................................................... 622 Lokalisierung............................................................ 115 M Magento ........................................................................18 MAMP...............................................................42, 58, 80 MAMP Pro.........................................................58, 61 Port .............................................................................60 Index Mandanten.................................................. 88, 97, 103 Mandantenshops...........................................732, 733 Mandantensystem................................... 32, 37, 733 Marketing .................................................................. 736 Master Artikel .......................................................... 583 Master/Slave....................................................147, 587 Media Manager...............................................283, 442 Mehrsprachige Systeme ...................................... 480 memory_limit ............................................................ 61 Mengengrenze......................................................... 264 Menü............................................................................ 280 Merkmale................................................................... 588 Merkzettel.................................................................. 190 Meta-Beschreibung................................................ 712 Meta-Keywords ..............................................121, 712 Meta-Tags..........................................................106, 732 Meta-Titel..........................................................136, 712 Microsoft Internet Information Services......... 47 Migration ...................................................................... 79 Mobile Commerce.................................................. 199 Mobiles Shopping Shopgate................................................................ 198 MOD REWRITE ......................................................... 732 Mod Rewrite ............................................................. 121 mod_rewrite................................................................ 48 Modulentwicklung Grundlagen .......................................................... 463 unabhängiges Updaten................................... 463 Moneybookers................................................655, 735 Multi-Channel-Marketing................................... 683 Multilingualität ....................................................... 730 Multishop ..................................................32, 107, 628 Multishopfunktionalität......................................... 30 MySQL ............................................................................ 64 MySQL-Dumper ......................................................... 76 N Nachrichten .............................................................. 241 Navigation................................................................. 401 New Products ........................................................... 717 Nord-Navigation ..................................................... 515 Notepad ...................................................................... 269 Nummernkreise...................................................... 570 NuSOAP ...................................................................... 730 O Offpage...............................................................708, 719 Onlinehandbuch........................................................ 38 Onpage........................................................................ 707 Onsite .......................................................................... 707 Open Flash Chart..................................................... 730 Open Source..........................................................17, 36 Options- und Freitextmodul.............................. 152 OS X ..........................................................................44, 58 Finder .........................................................................60 osCommerce................................................................79 P paction ........................................................................ 484 page .............................................................................. 484 Pages ............................................................................ 488 params ........................................................................ 484 Paymentmanager................................................... 641 PayPal .................................................................652, 735 Paypal Express ......................................................... 655 Performance ............................................................. 120 Pervasive SQL ........................................................... 562 PHP ..................................................................................21 PHP 5...............................................................................75 php.ini ................................................47, 50, 57, 61, 70 PhpCaptcha ............................................................... 730 PHP-Ext....................................................................... 730 PHPMailer.................................................................. 730 phpMyAdmin.................................................... 65, 428 Piwik............................................................................. 700 Plesk ................................................................................64 Plugin .......................................................................... 427 Admininterface ................................................... 541 analysieren ........................................................... 437 Block language_content ................................. 480 Block plugin_content ....................................... 476 Box ..................................................................488, 493 configuration....................................................... 478 Dateistruktur ....................................................... 470 Datenbankverbindung .................................... 481 Eigene Seiten........................................................ 488 Ext JS........................................................................ 499 Hauptmenü .......................................................... 518 Installieren............................................................ 448 Linkerzeugung..................................................... 484 Objekte nutzen .................................................... 481 Ordnerstruktur.................................................... 531 Page......................................................................... 488 permission_check .............................................. 475 programmieren ............................... 442, 453, 460 Sprachen................................................................ 485 sql_install/uninstall.......................................... 475 761 Index Templates.............................................................. 490 Untermenü ........................................................... 518 Pluginaufbau ............................................................ 470 Plugin-Funktionen................................................. 734 Pluginkonzept................................................... 30, 463 Plugins ........................................................................ 321 Pluginsystem...................................................464, 472 Pluginvorlagen ........................................................ 321 Popup .......................................................................... 382 Port....................................................................47, 48, 75 PoS ................................................................................ 640 Preiserkennung....................................................... 576 Preisstaffelungen.................................................... 731 Prepayment .............................................................. 735 Price Inquiry ............................................................. 736 product_listing........................................................ 316 Product-Tagging...................................................... 525 Produkt Optionen .................................................. 153 Produktbeschreibung ........................................... 584 Produktbewertungen............................................ 736 Produkte..................................................................... 137 Produktinformationsseite .........................373, 408 Produktkatalog ................................................. 31, 133 Produkt-Listing............................307, 344, 371, 373 ProValuta ................................................................... 641 Q Quenta/Qpay............................................................ 736 R Rabattsteuerung ..................................................... 576 Ratenkauf................................................................... 668 Rechnung Kauf auf ................................................................. 740 Rechnungen.............................................................. 224 Rechnungsadresse ................................................. 224 Rechte.......................................................................... 118 Rich Snippets............................................................ 716 S Saferpay...................................................................... 664 Sandbox...................................................................... 654 Schlüssel..................................................................... 572 Schnittstelle ........................................... 621, 633, 642 SEO................................................................................ 707 762 SEO-URL...................................................................... 121 migrieren..................................................................80 Seriennummern................................... 141, 155, 596 Seriennummernverwaltung .............................. 155 Serienrechnung- und Aboverwaltung ........... 641 Shop fähig .................................................................. 582 Shopbereich erweitern ......................................... 488 Shopgate Grundkonfiguration ......................................... 202 Installation ........................................................... 202 Integration............................................................ 202 QR-Code ................................................................. 200 Registrierung ....................................................... 202 Shopkategorien ..............................................584, 587 Shoplogo .................................................................... 103 Shopstatus ................................................................. 582 ShopSync.................................................................... 625 Shopware.......................................................................18 Sicherheitstechnologien...................................... 665 Skrill ............................................................................. 655 eWallet ................................................................... 656 Quick Checkout................................................... 656 SLA-Supportpakete ...................................................39 Slider ............................................................................ 377 Smarty.........................................................20, 300, 730 Arrays ..................................................................... 306 Debug-Konsole...........................................307, 313 Dokumentation .................................................. 303 Funktionen ........................................................... 317 Kommentare........................................................ 310 Kontrollstrukturen ............................................ 311 Modifikatoren ..................................................... 315 Operatoren ........................................................... 311 Schleifen................................................................. 312 Syntax..................................................................... 305 Variable.................................................................. 306 Variablen bestimmen....................................... 307 Snippet...............................................................712, 713 Social Bookmarks ..........................................413, 736 Social Networks ....................................................... 203 google +1................................................................ 208 Twitter .................................................................... 208 sofortident.de........................................................... 737 Sofortüberweisung .......................................659, 673 sofortüberweisung.de........................................... 735 Software.........................................................................36 Solution- und Technologiepartner.....................39 Sonderkondition..................................................... 599 Sonderpreise............................................................. 265 Sortierung Neue Produkte..................................................... 442 Index Spanisch ..................................................................... 731 Sprachcode................................................................ 289 Sprache ...........................................104, 115, 730, 731 Sprachtexte .......................................................... 130 Sprachkonfiguration ............................................. 127 Sprachexport ....................................................... 128 Sprachtexte ............................................................... 585 Sprachvariable .............................288, 348, 431, 480 Template ............................................................... 288 sql_install/uninstall Rückgabewert...................................................... 476 SSL................................................................................. 109 Staffel........................................................................... 599 Staffelpreise ...........................82, 146, 230, 263, 581 Statistik....................................................................... 640 Steuerberechnung.................................................. 576 Steuereinstellungen ................................................. 87 Steuerklasse .............................................................. 213 Steuersatz .........................................................110, 564 Steuerzone.......................................................... 87, 118 Storemanager........................................................... 733 Strato .............................................................................. 75 Streckengeschäft..................................................... 622 Stücklisten................................................................. 641 stylesheet.css............................................................ 405 Suchmaschinen....................................................... 121 Suchmaschineneinstellungen .......................... 718 Suchmaschinenoptimierung...................... 23, 707 Suchmaschinenwerbung..................................... 721 Suma-URL ............................................... 122, 136, 712 Support .......................................................................... 25 Synchronisation.............................................586, 593 SysCP .............................................................................. 64 Systemstatus ............................................................ 115 Bestellstatus......................................................... 117 T Tabellencenter ......................................................... 600 Tabs .............................................................................. 285 Taiwanesisch ............................................................ 731 Tell a friend ............................................................... 197 Template-Ausgabe unterdrücken .................... 492 Templatefunktionen............................................. 734 Templates ......................................113, 137, 297, 719 bearbeiten............................................................. 269 Hierarchie ............................................................. 325 Struktur.................................................................. 318 überladen .............................................................. 323 Template-Zuweisung ............................................ 485 Terminal ........................................................................52 testeo.de ..................................................................... 753 Thickbox..................................................................... 376 Thumbnails ......................................................122, 342 Tracking ...................................................................... 737 TYPO3 .............................................................................41 U Ubuntu...........................................................................51 UID Nr.......................................................................... 576 Umrechnungsfaktor.............................................. 583 UmsatzsteuerID ...................................................... 104 Unique Content..............................................716, 717 Upcoming Products............................................... 177 Upload............................................................................66 Usability ..................................................................... 707 UTF-8...............................................................................74 V VARIO Datenaustausch ................................................. 617 Funktionen ........................................................... 618 Kategorieverwaltung ....................................... 614 VARIO FAKTURA ..................................................... 612 Adressen .......................................................613, 614 Anbindung ............................................................ 616 Artikel ............................................................613, 614 Belege...................................................................... 616 Einkaufs- und Verkaufsbelege ...................... 614 Replikation ........................................................... 617 Verbindungsdaten ....................................................71 Verkaufsabwicklung .............................................. 209 Verkaufsförderung........................................173, 560 Verpackungseinheit .....................................117, 145 Versand...................................................................32, 92 Versandeinstellungen Flexible Steuerberechnung............................. 213 Gewicht .................................................................. 211 Preis ......................................................................... 211 Versandarten ....................................................... 212 Versandkosten .................................................... 212 Versandkostentabelle....................................... 214 Versandpreis ........................................................ 213 Versandkosten ......................................................... 111 Versandlogistik........................................................ 628 763 Index Versandplugins ....................................................... 215 Artikelversandkosten ....................................... 217 Herstellerversandkosten ................................. 217 Sperrgutberechnung......................................... 215 Versandkosten im Warenkorb...................... 217 Versandtarif .............................................................. 572 Vertreter..................................................................... 577 Vorauskasse .............................................................. 735 Vorgangsverwaltung............................................. 621 Vorlagen checkout ................................................................ 374 pages ....................................................................... 371 W Währung..................................................................... 104 Warengruppen................................................578, 631 Warenkorb................................................................. 275 Warenkorbbox......................................................... 414 Warenlager ................................................................ 597 Warenwirtschaft .........................559, 629, 640, 686 Warenwirtschaftssoftware.................................. 612 Wasserzeichen ......................................................... 258 Webanalyse ............................................................... 706 Webmaster Tools 씮 Google Webmaster Tools WEBWARE.................................................................. 607 West-Navigation ..................................................... 515 Whitelist .................................................. 119, 125, 231 Widerrufsbelehrung.............................................. 267 X XAMPP ....................................................................42, 80 Windows................................................................... 44 XML Library .............................................................. 730 XML-Installationsdatei...................... 471, 490, 497 xt:Commerce Community und Hilfequellen .......................... 38 Entwicklung ............................................................ 29 Funktionsumfang ................................................. 30 Lizenz ......................................................................... 33 Lizenzmodell........................................................... 37 764 MultiConnect....................................................... 684 Office ....................................................................... 559 Payments............................................................... 648 Shopsoftware..........................................................29 Systemvoraussetzungen ....................................32 xt:Commerce 3 .............................................18, 20, 41 xt:Commerce Store...................................................20 xt:Office.........................................................................23 Erstkonfiguration .............................................. 563 Grundkonfiguration ......................................... 568 Schnittstellenkonfiguration .......................... 564 Shop Einstellungen............................................ 585 Systemvoraussetzungen ................................. 560 Zusatzmodule...................................................... 606 xt_default .................................................................. 299 xtcModified..................................................................18 xtInstaller .....................................................................68 Y YouTube ..................................................................... 238 Z Zahlungsabwicklung ............................................. 645 Zahlungsanbieter Payments..................................................................38 Zahlungsart auf Rechnung....................................................... 222 Nachnahme.......................................................... 222 Vorkasse ................................................................ 222 Zahlungsmittel ........................................................ 220 Zahlungsart.......................................................... 220 Zahlungsmodul ....................................................... 111 Zahlungssicherheit ................................................ 661 Zahlungssysteme....................................31, 735, 736 Zahlungsweise .................................................. 92, 222 Zahlungswesen........................................................ 621 Zeichensatz ..................................................................74 Zentralverkauf.de ................................................... 754 Zielgruppe.................................................................. 713
