2016 media guide - Gardner Business Media
Transcription
2016 media guide - Gardner Business Media
Your Access to the Precision Machining Industrial Equipment Buyer productionmachining.com 2016 MEDIA GUIDE PRINT | ONLINE | EMAIL | EVENTS IN ASSOCIATION WITH A PROPERT Y OF GARDNER BUSINESS MEDIA Production Machining is produced in association with the Precision Machined Products Association (PMPA). PMPA is an international trade association representing the interests of the precision machined products industry. While PMPA consists mainly of North American manufacturers, its members also operate facilities in various industrial markets around the globe. PMPA.org 6915 Valley Avenue Cincinnati, OH 45244-3029 USA p: 513-527-8800 800-950-8020 f: 513-527-8801 productionmachining.com INTEGRATED MEDIA The largest and most qualified audience paired with the best tools for selling precision machining equipment and services 79,500+ TOTAL Monthly Audience Impressions Online 31,000+ Average Monthly Visits Magazine 20,500+ Subscribers e-News 14,000+ Monthly Subscribers Blog 14,000+ Weekly Subscribers Events Show Coverage Bonus Distribution productionmachining.com 1 Circulation by Job Function* Advertising in Production Machining (PM) offers you access to the industry’s most targeted subscriber base in the only magazine dedicated to precision machining. 61.0% / 12,535 31.3% / 6,423 Company Mgmt /Purchasing Production or Mfg Engineering 3.9% / 821 3.7% / 754 Other Qualified Titles Design/R&D/Quality Reaching decision makers in key end markets is essential to the growth of your business. PM knows the right people in the right industries. Your ad in a PM product places your message alongside the expert editorial coverage these industry leaders look to time and time again. Circulation by Plant Size* 84.5% / 17,355 1 to 99 employees 12.5% / 2,559 100 to 499 employees 3.1% / 639 500+ employees Operations Performed** Operations Subscribers Facilities Single Spindle 14,518 10,200 Multi-Spindle 9,515 5,874 Swiss-Type 7,349 4,306 Milling 13,451 9,188 Grinding 12,953 8,923 CNC Operations 11,842 7,903 Drilling 11,621 7,756 Micromachining 10,578 6,864 Titanium Machining 9,223 5,907 Inspection 8,730 5,478 CAD/CAM-CIM 7,025 4, 8 3 3 EDM 4,426 2,972 Rotary Transfer 2,874 1,372 Sawing 2,691 1,815 Deburring 2,142 1,470 Surface Finishing 1,368 899 Turning Operations 20,500+ 15,400+ Subscribers* Facilities** 31,000+ PM Online average monthly visits User Sessions: 32,378 Unique Browsers: 23,855 Check the Audit Other Operations Production Machining Invests in Quality Circulation It is essential that the foundation of your promotional campaign—the print ad—is reaching the right people. With our in-house circulation department, you can rest assured that the circulation of PM is held to the highest standards. *June 2015 BPA 2 2016 Media Guide **Publisher’s Data, June 2015 AUDIENCE The best reach to the most active audience Photo Source: Sandvik Coromont End Markets ** Metalcutting Machine Shops SUBSCRIBERS PLANTS 13,044 9,234 TOP COMPANIES Acument Global Technologies Alpha Grainger Mfg Inc. Buell Automatics Inc. American Micro Products Inc. Spirol Intl Corp. Medical/ Pharmaceutical SUBSCRIBERS 10,854 PLANTS 7,220 TOP COMPANIES Autocam Medical Devices LLC Biomet Inc. Becton Dickinson & Co. Stryker Orthopaedics Smith & Nephew Inc. Aerospace/Aviation SUBSCRIBERS PLANTS 11,770 7,913 Automotive/ Transportation SUBSCRIBERS PLANTS 13,599 9,343 Electronics/ Computers SUBSCRIBERS 7,899 PLANTS 5,063 TOP COMPANIES TOP COMPANIES TOP COMPANIES Boeing Co. Lockheed Martin Magellan Aerospace Pratt & Whitney Spirit Aerosystems Ford Motor Co. Toyota Motor Corp. Cummins Inc. Honda of America Continental Teves General Electric Co. Apple Inc. Texas Instruments Corp. Tyco Electronics Teledyne Defense/Military SUBSCRIBERS PLANTS TOP COMPANIES Raytheon Northrop Grumman General Dynamics L-3 Communications United Technologies 11,313 7,443 Power/Oil/Gas SUBSCRIBERS PLANTS 10,877 7,160 Pumps/Valves/ Plumbing SUBSCRIBERS 547 PLANTS 419 TOP COMPANIES TOP COMPANIES Duron Systems Inc. National Oilwell Varco Inc. Wellmark Co Inc. Baker Hughes Oilwell Ops. Halliburton Corp. Flow Intl Corp. Dresser Rand Co. Gorman Rupp Co. Lufkin Industries Inc. Viking Pump Co. **Publisher’s Data, June 2015 productionmachining.com 3 Covering topics that matter to your buyers 2016 Editorial Calendar Issue January 12/03/2015 - Ad Close 12/10/2015 - Materials Due Emphasis Topics Bonus Distribution Staff 2016 Buyer’s Guide will be distributed at all 2016 events 2016 Buyer’s Guide AeroDef February 01/04/2016 - Ad Close 01/11/2016 - Materials Due Medical Machining Inspection & Measurement PARTS CLEANING February 8-11, Long Beach, CA MD&M West February 9-11, Anaheim, CA PMPA Management Update February 25-28, Orlando, FL March 02/02/2016 - Ad Close 02/09/2016 - Materials Due April SIMODEC March 8-11, La Roche-sur-Foron, France May Multitasking | Metalworking Fluids 05/02/2016 - Ad Close 05/09/2016 - Materials Due July 06/01/2016 - Ad Close 06/08/2016 - Materials Due August 07/01/2016 - Ad Close 07/08/2016 - Materials Due September 08/01/2016 - Ad Close 08/08/2016 - Materials Due October 09/01/2016 - Ad Close 09/08/2016 - Materials Due PMPA National Technical Conference April 9-12, Grand Rapids, MI PARTS CLEANING Grinding Robotics MFG 4 May 3-5, Hartford, CT Machining Centers Rotary Transfer Chris Felix Senior Editor [email protected] Cutting Tools | Workholding IMTS SHOW ISSUE Multitasking | Metalworking Fluids PARTS CLEANING September 12-17, Chicago, IL IMTS September 12-17, Chicago, IL Lori Beckman Bar Feeders / Material Handling Vertical Turning December CNC Swiss-Type Shop Management Software 2016 Media Guide Editor-in-Chief [email protected] June 14-16, New York, NY CNC Single-Spindle Lights-Out Manufacturing 11/01/2016 - Ad Close 11/08/2016 - Materials Due Chris Koepfer MD&M East November 10/03/2016 - Ad Close 10/10/2016 - Materials Due 4 March 2-5, Palm Desert, CA Cutting Tools CAD/CAM June Publisher [email protected] The MFG Meeting CNC Swiss-Type Automation 03/02/2016 - Ad Close 03/09/2016 - Materials Due 04/01/2016 - Ad Close 04/08/2016 - Materials Due Joe Campise PARTS CLEANING PMPA Annual Meeting Managing Editor [email protected] October 21-25, Hilton Head, SC Jessica Jeffries Assistant Marketing Manager [email protected] PRINT Rates / Data 4-Color Rates, Standard 4-Color 1× 3× 6× 9× 12× 18× 24× Full Page $5,330 $5,220 $5,090 $4,960 $4,830 $4,650 $4,470 2/3 Page $4,730 $4,650 $4,540 $4,430 $4,320 $4,160 $4,010 Island $4,270 $4,210 $4,110 $4,010 $3,910 $3,800 $3,690 1/2 Page $3,760 $3,740 $3,650 $3,560 $3,470 $3,360 $3,260 1/3 Page $3,270 $3,240 $3,180 $3,120 $3,060 $2,970 $2,880 1/4 Page $2,860 $2,830 $2,780 $2,730 $2,680 $2,620 $2,560 1/8 Page $2,460 $2,430 $2,400 $2,370 $2,340 $2,290 $2,230 Spread $7,950 $7,930 $7,660 $7,390 $7,120 $6,910 $6,700 2-Color Rates *NOTE: Matched or PMS color: Add an additional $300 to the 2-color standard rate. 2-Color* 1× 3× 6× 9× 12× 18× 24× Full Page $4,730 $4,620 $4,490 $4,360 $4,230 $4,050 $3,870 2/3 Page $4,130 $4,050 $3,940 $3,830 $3,720 $3,560 $3,410 Island $3,670 $3,610 $3,510 $3,410 $3,310 $3,200 $3,090 1/2 Page $3,160 $3,140 $3,050 $2,960 $2,870 $2,760 $2,660 1/3 Page $2,670 $2,640 $2,580 $2,520 $2,460 $2,370 $2,280 1/4 Page $2,260 $2,230 $2,180 $2,130 $2,080 $2,020 $1,960 1/8 Page $1,860 $1,830 $1,800 $1,770 $1,740 $1,690 $1,630 Spread $7,350 $7,330 $7,060 $6,790 $6,520 $6,310 $6,100 Effective January 1, 2016: All rates are gross, 15% agency commissionable. 2-Page Spread Bleed: 16.25" W × 11" H 414 mm × 281 mm Trim: 15.75" W × 10.5" H 400 mm × 267 mm Live Area: 15.25" W × 10" H 387 mm × 254 mm Bleed: 8.375" W × 11" H 214 mm × 281 mm Trim: 7.875" W × 10.5" H 200 mm × 267 mm Live Area: 7.375" W × 10" H 187 mm × 254 mm Ruled Page: 6.75" W × 9.125" H 175 mm × 232 mm 2 /3 Page 1 1 4.375" W × 6.875" H 111 mm × 175 mm /3 Page (Sq.) /2 Page (Horz.) 1 6.875" W × 4.375" H 175 mm × 111 mm 1 4.375" W × 4.375" H 111 mm × 111 mm /3 Page (Vert.) 2.25" W × 9.125" H 57 mm × 232 mm 4.375" W × 9.125" H 111 mm × 232 mm Island 1 LIVE AREA – Keep all essential material 1/4 " (6 mm) from all trim edges. /2 Page (Vert.) 3.25" W × 9.125" H 83 mm × 232 mm /4 Page 1 3.25" W × 4.375" H 83 mm × 111 mm /8 Page 3.25" W × 2.125" H 83 mm × 56 mm Black and White Rates B&W 1× 3× 6× 9× 12× 18× 24× Full Page $4,080 $3,970 $3,840 $3,710 $3,580 $3,400 $3,220 2/3 Page $3,480 $3,400 $3,290 $3,180 $3,070 $2,910 $2,760 Island $3,020 $2,960 $2,860 $2,760 $2,660 $2,550 $2,440 1/2 Page $2,510 $2,490 $2,400 $2,310 $2,220 $2,110 $2,010 Cover Rates 1/3 Page $2,020 $1,990 $1,930 $1,870 $1,810 $1,720 $1,630 Back $6,230 1/4 Page $1,610 $1,580 $1,530 $1,480 $1,430 $1,370 $1,310 Inside Front $6,100 1/8 Page $1,210 $1,180 $1,150 $1,120 $1,090 $1,040 $980 Spread $6,700 $6,680 $6,410 $6,140 $5,870 $5,660 $5,450 Inside Back $5,890 How to Submit Files For Additional Ad Info: 1. U pload to: files.gardnerweb.com Upload recipient: Dianne Hight 2. E mail file (5 MB max) to: Dianne Hight [email protected] 3. S hip CD/proofs to: Advertising Department Production Machining Magazine 6915 Valley Ave., Cincinnati, OH 45244-3029 Dianne Hight Production Manager P: 513-527-8800/800-950-8020 F: 513-527-8801 email: [email protected] BORDERS - 1/4-, 1/3- and 1/8- page ads must have a border on all sides Special Position Requests Add 10% to space and color charges. Rates include black and any combination of process colors. Direct Mail Access PM’s list via affordable direct mail list rental. Contact your sales representative or Sonja Maxfield at [email protected] for more details. Minimum Charge................................$625 Base Rate..................................................$160 per thousand Each Category Selection..............$15 per thousand Duplicate Set or Use........................$95 per thousand Reprints Reprints of articles and/or ads are available in print or high resolution PDF format. All printed reprints are 8" × 10.75" on white semi-gloss stock. For quotes, contact Scott Clifton at 800-950-8020 or [email protected]. productionmachining.com 5 Online Ad Packages PM Rich Media Ad (CHOOSE 1) Flash Ad or Video Ad A single ad rotates into position on page refresh. PM Online Ads HEADING —PLUS— HEADING PM Hybrid Ad (CHOOSE 1) Live Text Hybrid or Branded Hybrid Ad position rotates on page refresh. ONLINE ADVERTISING RATES Online Zones • Bar Feeds • CAD/CAM and Related Software • Cutting Tools • ERP, Mgmt, and Related Software • Multi-Spindle Screw Machines • Parts Cleaning Equipment • Rotary Transfer Machines • Single-Spindle Screw Machines • Swiss-Type Screw Machines • Turning Machines • Milling Tools • Micromachining PM Online Ad Locations Home Page + Slotting* Blog Page + Weekly e-Newsletter banner Zone Page + Article Page Placement + Slotting All Subpages HEADING Performance Advertising Package Available Investment + 12 $1,000 gross/month + 12 $750 gross/month + 12 $650 gross/month + 12 $500 gross/month HEADING HEADING HEADING *Slotting: Priority placement in all supplier directory product technology categories associated with your company. e-Newsletters INBOX Insight PM INBOX INSIGHT * 1 F SUBSCRIBERS: 14,000+ G FREQUENCY: Monthly DELIVERY: 4th Week of Month 2 PM INBOX INSIGHT e-Newsletter Advertising Rates Ad type Positions 1 Leaderboard Banner 1 per edition $1,000 gross/month 2 Video Ad 2 per edition $850 gross/month 3 Multi-Format Ad 3 per edition $700 gross/month 4 Featured Product Ad 4 per edition PM BLOG E-NEWSLETTER* SUBSCRIBERS: 14,000+ FREQUENCY: Weekly *3-month minimum commitment required. 6 Investment 2016 Media Guide 3 BLOG F G $500 gross/month 4 5 PM BLOG e-Newsletter Advertising Rates Ad type 5 Button Ad Position 12 per edition Notes Only available in blog ad package. Image Size: 120 × 60 Format: JPG/GIF File Size: 10K at 72 dpi. DIGITAL Rates / Specs Online Ad Specs Additional FLASH AD* VIDEO AD 300 × 250 pixels; 40K Animated SWF/FLA file 15 sec. max. 25 frames/sec. 640 × 360 pixels 29.97 frames/sec. 30 sec. – 4 minutes LOCATION: Home and Zone Pages LOCATION: Home and Zone Pages *Single ad rotation on page refresh Flash Ads Specs File Size: 40k Loops: 2 max Pixel Dimension: 300 × 250 Frame Rate: max 25 FPS Runtime Length: 15.0 sec. max File Format: Please submit both the source .FLA file and .SWF file Audio: Audio is initiated by the user. Auto-play audio is not permitted in our flash ads. Please build your file with an OFF/ON sound button. LIVE TEXT HYBRID AD Live text area Brand logo, graphic, photo, tag line Live Text to be entered by the PM Advertising Mgr. - 120 characters RIGHT: Brand logo/image/tag 150 × 100 pixels 10K; GIF/JPG (static) LEFT: Static Video Pre-Launch Ad Specs Pixel Dimension: 300 × 250 pixels Files Size: 40K File Formats: PNG, JPG or GIF Video Specifications At A Glance Frame Size: 640 × 360 (16:9) File Format: .wmv .avi .mov .mpeg2 .mpeg4 Length: 30 seconds to 4 minutes Frame rate: 29.97 - preserve native frame rate Bitrate: >3 Mbps Max File Size: 50 MB Hosting: Video ads will be hosted by GBM URL Linking: By default, video ads link to your showroom within our website. If you would prefer to link to another URL, please provide your advertising manager with your desired active link. BRANDED HYBRID AD Brand logo w/ short message Brand logo, graphic, or photo FINISHED SIZE: 300 × 100 pixels; 72 dpi, 20K Max 150 × 100 pixels text or logo graphic on white background 10K; GIF/JPG (static) RIGHT: Brand logo/image 150 × 100 pixels 10K; GIF/JPG (static) LEFT: e-Newsletter Specs LEADERBOARD BANNER AD (static image) 1 Our videos do not play in place. Advertisers need to create a static pre-launch ad. This pre-launch ad is a 300 x 250 pixel placeholder. We will add the grey “PLAY” button at center and a static video controller on the bottom. Size: 468 × 60 pixels, Resolution: 72 dpi Format: JPG/GIF, Max Size: 35K Online Products Webinars INVESTMENT: $5,000 Gain credibility in the metalworking marketplace while securing leads. Sponsoring a webinar through PM allows you to get in front of an audience that is actively seeking solutions to a problem your product can fix. WEBINARS INCLUDE: • Live webinar moderated by a PM editor • Print ad promoting in PM magazine • Email invitations to PM e-newsletter opt-in audience • PM Inbox Insight e-newsletter event listing • Custom lead report including all registrants • 6-month archive of the webinar session on PM Online Knowledge Centers INVESTMENT: Contact your PM sales rep. Share your knowledge with a highly focused and qualified metalworking audience. A sponsored Knowledge Center offers your company a multimedia platform to demonstrate your capabilities as an expert within a specific product or process technology area. KNOWLEDGE CENTERS PROVIDE: Exclusivity by content focus • Perception of industry expertise • Interaction with interested technology buyers • An integrated, promotional program including a strong online, e-newsletter and print presence • MULTI-FORMAT AD (static image / live text) Single static image combined with 4 lines of live text. Maximum 45 characters per line. First & last line can link to URLs you request. Multi-Format 3 Ad Image 120 × 60 pixels Line 1: Your Headline Goes Here. Line 2: Your message and content will be placed here. Line 3: Your message and content will be placed here. Line 4: Your Message and URL goes here. Multi-Format Ad Specs VIDEO AD (static image / live text / link to URL hosting your video) Single static image combined with 50 words of live text (including headline). Headline & last line can link to URLs you request. Video Ad with Text 2 Video Ad Live Text Headline Goes Here (BOLD) Sponsored Content Your message and content will be placed here. Maximum of 50 words or 250 characters. Active Link to Video Page (BOLD) 180 × 100 pixels 00:00 Video Ad Specs Image Size: 180 × 100 pixels Resolution: 72 dpi File Size: 40K Format : JPG/GIF (static) Words: 50 (250 Characters max.) Image Size: 120 × 60 pixels Resolution: 72 dpi File Size: 40K Format : JPG/GIF (static) Characters: 45 per line PRODUCT AD (static image / live text) Single static image combined with 50 words of live text (including headline). Headline & last line can link to URLs you request. Featured 4 Product Ad Image 140 × 140 pixels Headline Goes Here (BOLD) Sponsored Content Your message and content will be placed here. Maximum of 50 words or 250 characters. Your URL Goes Here (BOLD) Product Ad Specs Image Size: 140 × 140 pixels Resolution: 72 dpi File Size: 40K Format : JPG/GIF (static) Words: 50 (250 Characters max.) productionmachining.com 7 Maximizing your leads at key industry events The International Manufacturing Technology Show This will be the year’s premier opportunity to connect directly with metalworking buyers as they walk the halls of McCormick Place actively looking for new products and technology. Contact us today to start developing your IMTS promotional strategy. See the IMTS Media Planner in the front pocket for the full list of offerings. Build your Brand with Events Buying industrial equipment is a physical, face-to-face transaction. For this and many other reasons, events are irreplaceable and an important element in the integrated media strategy. PM invests in covering and attending events and providing press opportunities for exhibitors, in addition to our complete suite of promotional products. Building relationships is key. The opportunity to display your products and interact face-to-face with buyers at a time when they are looking for solutions is fundamental. 114,000+ TOTAL REGISTRATION Stand apart from competitors with your brand in IMTS 2016 products: IMTS.com IMTS 2016 Directory IMTS Kiosks IMTS ShowDaily IMTStv Production Machining show issue (August) IMTS Technology e-Newsletter IMTS Building Maps IMTS Exhibitor Passport Visit IMTS.com/promote for more details. 8 2016 Media Guide EVENTS April 25-27, 2017 • Columbus, OH USA Greater Columbus Convention Center Precision Machining Technology Show This event gives you the opportunity to attend a show that’s been put together just for you—manufacturers of precision machined parts. Nowhere else can you find this many precision machining buyers in one place. For more information, visit PMTS.com. PMTS 2015 was the largest in the show’s history! 6,188 4,467 ATTENDEES 1,721 TOTAL REGISTRATION SPONSORED BY EXHIBITORS CO-SPONSORED BY Visit PMTS.com for more details. productionmachining.com 9 productionmachining.com National Offices / Sales Representatives CINCINNATI HQ / CENTRAL PH513-527-8800 FX513-527-8801 OHIO/EAST COAST Kent Luciano [email protected] PH513-527-8870 Bryce Ellis [email protected] PH513-527-8970 Brian Wertheimer [email protected] PH513-527-8806 DETROIT / MIDWEST Mike Vohland [email protected] PH513-338-2183 PITTSBURGH / EAST COAST Anthony Pavlik [email protected] PH917-838-8734 CHICAGO / MIDWEST Joe Campise [email protected] PH513-766-5862 LOS ANGELES / WEST COAST Stephen Kosloff [email protected] PH513-766-5857 John Campos [email protected] PH (513) 766-5861 Rick Brandt [email protected] PH513-766-5864 MARKETPLACE / CLASSIFIED ADS Chris Brock [email protected] PH 440-639-2311 International Offices / Sales Representatives EUROPE Edward Kania [email protected] RGH International (UK) PH 44-1663-750242 TAIWAN May Hsiao [email protected] J&M Media (Taiwan) PH 866-4 2296-5959 DENMARK John Nyberg [email protected] Teknovation (Denmark) PH 45-4613-9000 CHINA Lucy Xiao [email protected] Vogel (Beijing – China) PH 86-10-63326090 JAPAN/KOREA Kent Luciano [email protected] Gardner Business Media (USA) PH 513-527-8800 Gardner Business Media Corporate Staff PRESIDENT Richard Kline, CBC [email protected] CHIEF OPERATING OFFICER Melissa Kline Skavlem [email protected] GROUP PUBLISHERS Richard Kline, Jr. [email protected] TREASURER Ernest Brubaker [email protected] SENIOR VP OF CONTENT Tom Beard [email protected] DIRECTOR OF MARKET INTELLIGENCE Steven Kline, Jr. [email protected] Travis Egan [email protected] DIRECTOR OF INFORMATION SERVICES Jason Fisher [email protected] ADVERTISING MANAGER William T. Caldwell [email protected] SENIOR MARKETING MANAGER Dave Necessary [email protected] CREATIVE DEPARTMENT MANAGER Rhonda Weaver [email protected] CREATIVE DIRECTOR Jeff Norgord [email protected] DIRECTOR OF EVENTS Allison Kline Miller [email protected] CIRCULATION MANAGER Sandra Rehkamp [email protected] CIRCULATION DIRECTOR Ross Jacobs [email protected] The Metalworking Group mmsonline.com productionmachining.com moldmakingtechnology.com autofieldguide.com techspex.com 6915 Valley Avenue | Cincinnati, OH 45244-3029 | PHONE 513-527-8800 additivemanufacturing.media | FAX 513-527-8801 | gardnerweb.com