2016 media guide - Gardner Business Media

Transcription

2016 media guide - Gardner Business Media
Your Access to the Precision Machining
Industrial Equipment Buyer
productionmachining.com
2016 MEDIA GUIDE
PRINT
|
ONLINE
|
EMAIL
|
EVENTS
IN ASSOCIATION WITH
A PROPERT Y OF GARDNER BUSINESS MEDIA
Production Machining is produced in association
with the Precision Machined Products Association
(PMPA). PMPA is an international trade association
representing the interests of the precision
machined products industry. While PMPA consists
mainly of North American manufacturers, its
members also operate facilities in various industrial
markets around the globe.
PMPA.org
6915 Valley Avenue
Cincinnati, OH 45244-3029 USA
p: 513-527-8800
800-950-8020
f: 513-527-8801
productionmachining.com
INTEGRATED MEDIA
The largest and most qualified audience
paired with the best tools for selling
precision machining equipment and services
79,500+
TOTAL
Monthly
Audience Impressions
Online
31,000+
Average Monthly Visits
Magazine
20,500+
Subscribers
e-News
14,000+
Monthly Subscribers
Blog
14,000+
Weekly Subscribers
Events
Show Coverage
Bonus Distribution
productionmachining.com
1
Circulation by Job Function*
Advertising in Production Machining (PM)
offers you access to the industry’s most
targeted subscriber base in the only
magazine dedicated to precision machining.
61.0%
/ 12,535
31.3%
/ 6,423
Company Mgmt /Purchasing
Production or Mfg Engineering
3.9%
/ 821
3.7%
/ 754
Other Qualified Titles
Design/R&D/Quality
Reaching decision makers in key end
markets is essential to the growth of your
business. PM knows the right people in the
right industries. Your ad in a PM product
places your message alongside the expert
editorial coverage these industry leaders
look to time and time again.
Circulation by Plant Size*
84.5% / 17,355
1 to 99 employees
12.5% / 2,559
100 to 499 employees
3.1% / 639
500+ employees
Operations Performed**
Operations
Subscribers
Facilities
Single Spindle
14,518
10,200
Multi-Spindle
9,515
5,874
Swiss-Type
7,349
4,306
Milling
13,451
9,188
Grinding
12,953
8,923
CNC Operations
11,842
7,903
Drilling
11,621
7,756
Micromachining
10,578
6,864
Titanium Machining
9,223
5,907
Inspection
8,730
5,478
CAD/CAM-CIM
7,025
4, 8 3 3
EDM
4,426
2,972
Rotary Transfer
2,874
1,372
Sawing
2,691
1,815
Deburring
2,142
1,470
Surface Finishing
1,368
899
Turning Operations
20,500+ 15,400+
Subscribers*
Facilities**
31,000+
PM Online average monthly visits
User Sessions: 32,378
Unique Browsers: 23,855
Check the Audit
Other Operations
Production Machining Invests in Quality Circulation
It is essential that the foundation of your promotional
campaign—the print ad—is reaching the right people. With
our in-house circulation department, you can rest assured
that the circulation of PM is held to the highest standards.
*June 2015 BPA
2
2016 Media Guide
**Publisher’s Data, June 2015
AUDIENCE
The best reach to the
most active audience
Photo Source: Sandvik Coromont
End Markets **
Metalcutting
Machine Shops
SUBSCRIBERS
PLANTS
13,044
9,234
TOP COMPANIES
Acument Global Technologies
Alpha Grainger Mfg Inc.
Buell Automatics Inc.
American Micro Products Inc.
Spirol Intl Corp.
Medical/
Pharmaceutical
SUBSCRIBERS
10,854
PLANTS
7,220
TOP COMPANIES
Autocam Medical Devices LLC
Biomet Inc.
Becton Dickinson & Co.
Stryker Orthopaedics
Smith & Nephew Inc.
Aerospace/Aviation
SUBSCRIBERS
PLANTS
11,770
7,913
Automotive/
Transportation
SUBSCRIBERS
PLANTS
13,599
9,343
Electronics/
Computers
SUBSCRIBERS
7,899
PLANTS
5,063
TOP COMPANIES
TOP COMPANIES
TOP COMPANIES
Boeing Co.
Lockheed Martin
Magellan Aerospace
Pratt & Whitney
Spirit Aerosystems
Ford Motor Co.
Toyota Motor Corp.
Cummins Inc.
Honda of America
Continental Teves
General Electric Co.
Apple Inc.
Texas Instruments Corp.
Tyco Electronics
Teledyne
Defense/Military
SUBSCRIBERS
PLANTS
TOP COMPANIES
Raytheon
Northrop Grumman
General Dynamics
L-3 Communications
United Technologies
11,313
7,443
Power/Oil/Gas
SUBSCRIBERS
PLANTS
10,877
7,160
Pumps/Valves/
Plumbing
SUBSCRIBERS
547
PLANTS
419
TOP COMPANIES
TOP COMPANIES
Duron Systems Inc.
National Oilwell Varco Inc.
Wellmark Co Inc.
Baker Hughes Oilwell Ops.
Halliburton Corp.
Flow Intl Corp.
Dresser Rand Co.
Gorman Rupp Co.
Lufkin Industries Inc.
Viking Pump Co.
**Publisher’s Data, June 2015
productionmachining.com
3
Covering topics that
matter to your buyers
2016 Editorial Calendar
Issue
January
12/03/2015 - Ad Close
12/10/2015 - Materials Due
Emphasis Topics
Bonus Distribution
Staff
2016 Buyer’s Guide will be distributed
at all 2016 events
2016 Buyer’s Guide
AeroDef
February
01/04/2016 - Ad Close
01/11/2016 - Materials Due
Medical Machining
Inspection & Measurement
PARTS CLEANING
February 8-11, Long Beach, CA
MD&M West
February 9-11, Anaheim, CA
PMPA Management Update
February 25-28, Orlando, FL
March
02/02/2016 - Ad Close
02/09/2016 - Materials Due
April
SIMODEC
March 8-11, La Roche-sur-Foron, France
May
Multitasking | Metalworking Fluids
05/02/2016 - Ad Close
05/09/2016 - Materials Due
July
06/01/2016 - Ad Close
06/08/2016 - Materials Due
August
07/01/2016 - Ad Close
07/08/2016 - Materials Due
September
08/01/2016 - Ad Close
08/08/2016 - Materials Due
October
09/01/2016 - Ad Close
09/08/2016 - Materials Due
PMPA National Technical Conference
April 9-12, Grand Rapids, MI
PARTS CLEANING
Grinding
Robotics
MFG 4
May 3-5, Hartford, CT
Machining Centers
Rotary Transfer
Chris Felix
Senior Editor
[email protected]
Cutting Tools | Workholding
IMTS
SHOW ISSUE
Multitasking | Metalworking Fluids
PARTS CLEANING
September 12-17, Chicago, IL
IMTS
September 12-17, Chicago, IL
Lori Beckman
Bar Feeders / Material Handling
Vertical Turning
December
CNC Swiss-Type
Shop Management Software
2016 Media Guide
Editor-in-Chief
[email protected]
June 14-16, New York, NY
CNC Single-Spindle
Lights-Out Manufacturing
11/01/2016 - Ad Close
11/08/2016 - Materials Due
Chris Koepfer
MD&M East
November
10/03/2016 - Ad Close
10/10/2016 - Materials Due
4
March 2-5, Palm Desert, CA
Cutting Tools
CAD/CAM
June
Publisher
[email protected]
The MFG Meeting
CNC Swiss-Type
Automation
03/02/2016 - Ad Close
03/09/2016 - Materials Due
04/01/2016 - Ad Close
04/08/2016 - Materials Due
Joe Campise
PARTS CLEANING
PMPA Annual Meeting
Managing Editor
[email protected]
October 21-25, Hilton Head, SC
Jessica Jeffries
Assistant Marketing Manager
[email protected]
PRINT
Rates / Data
4-Color Rates, Standard
4-Color
1×
3×
6×
9×
12×
18×
24×
Full Page
$5,330
$5,220
$5,090
$4,960
$4,830
$4,650
$4,470
2/3 Page
$4,730
$4,650
$4,540
$4,430
$4,320
$4,160
$4,010
Island
$4,270
$4,210
$4,110
$4,010
$3,910
$3,800
$3,690
1/2 Page
$3,760
$3,740
$3,650
$3,560
$3,470
$3,360
$3,260
1/3 Page
$3,270
$3,240
$3,180
$3,120
$3,060
$2,970
$2,880
1/4 Page
$2,860
$2,830
$2,780
$2,730
$2,680
$2,620
$2,560
1/8 Page
$2,460
$2,430
$2,400
$2,370
$2,340
$2,290
$2,230
Spread
$7,950
$7,930
$7,660
$7,390
$7,120
$6,910
$6,700
2-Color Rates
*NOTE: Matched or PMS color: Add an additional $300 to the 2-color standard rate.
2-Color*
1×
3×
6×
9×
12×
18×
24×
Full Page
$4,730
$4,620
$4,490
$4,360
$4,230
$4,050
$3,870
2/3 Page
$4,130
$4,050
$3,940
$3,830
$3,720
$3,560
$3,410
Island
$3,670
$3,610
$3,510
$3,410
$3,310
$3,200
$3,090
1/2 Page
$3,160
$3,140
$3,050
$2,960
$2,870
$2,760
$2,660
1/3 Page
$2,670
$2,640
$2,580
$2,520
$2,460
$2,370
$2,280
1/4 Page
$2,260
$2,230
$2,180
$2,130
$2,080
$2,020
$1,960
1/8 Page
$1,860
$1,830
$1,800
$1,770
$1,740
$1,690
$1,630
Spread
$7,350
$7,330
$7,060
$6,790
$6,520
$6,310
$6,100
Effective January 1, 2016:
All rates are gross,
15% agency commissionable.
2-Page Spread
Bleed: 16.25" W × 11" H
414 mm × 281 mm
Trim: 15.75" W × 10.5" H
400 mm × 267 mm
Live Area: 15.25" W × 10" H
387 mm × 254 mm
Bleed:
8.375" W × 11" H
214 mm × 281 mm
Trim:
7.875" W × 10.5" H
200 mm × 267 mm
Live Area:
7.375" W × 10" H
187 mm × 254 mm
Ruled Page:
6.75" W × 9.125" H
175 mm × 232 mm
2
/3 Page
1
1
4.375" W × 6.875" H
111 mm × 175 mm
/3 Page (Sq.)
/2 Page (Horz.)
1
6.875" W × 4.375" H
175 mm × 111 mm
1
4.375" W × 4.375" H
111 mm × 111 mm
/3 Page (Vert.)
2.25" W × 9.125" H
57 mm × 232 mm
4.375" W × 9.125" H
111 mm × 232 mm
Island
1
LIVE AREA –
Keep all essential
material 1/4 " (6 mm)
from all trim edges.
/2 Page (Vert.)
3.25" W × 9.125" H
83 mm × 232 mm
/4 Page
1
3.25" W × 4.375" H
83 mm × 111 mm
/8 Page
3.25" W × 2.125" H
83 mm × 56 mm
Black and White Rates
B&W
1×
3×
6×
9×
12×
18×
24×
Full Page
$4,080
$3,970
$3,840
$3,710
$3,580
$3,400
$3,220
2/3 Page
$3,480
$3,400
$3,290
$3,180
$3,070
$2,910
$2,760
Island
$3,020
$2,960
$2,860
$2,760
$2,660
$2,550
$2,440
1/2 Page
$2,510
$2,490
$2,400
$2,310
$2,220
$2,110
$2,010
Cover Rates
1/3 Page
$2,020
$1,990
$1,930
$1,870
$1,810
$1,720
$1,630
Back
$6,230
1/4 Page
$1,610
$1,580
$1,530
$1,480
$1,430
$1,370
$1,310
Inside Front
$6,100
1/8 Page
$1,210
$1,180
$1,150
$1,120
$1,090
$1,040
$980
Spread
$6,700
$6,680
$6,410
$6,140
$5,870
$5,660
$5,450
Inside Back
$5,890
How to Submit Files
For Additional Ad Info:
1. U
pload to: files.gardnerweb.com
Upload recipient: Dianne Hight
2. E
mail file (5 MB max) to:
Dianne Hight
[email protected]
3. S
hip CD/proofs to:
Advertising Department
Production Machining Magazine
6915 Valley Ave., Cincinnati, OH
45244-3029
Dianne Hight
Production Manager
P: 513-527-8800/800-950-8020
F: 513-527-8801
email: [email protected]
BORDERS
- 1/4-, 1/3- and 1/8- page ads must have a border on all sides
Special Position Requests
Add 10% to space and color
charges. Rates include black and
any combination of process colors.
Direct Mail
Access PM’s list via affordable direct mail list rental.
Contact your sales representative or Sonja Maxfield at
[email protected] for more details.
Minimum Charge................................$625
Base Rate..................................................$160 per thousand
Each Category Selection..............$15 per thousand
Duplicate Set or Use........................$95 per thousand
Reprints
Reprints of articles and/or ads are available in print or high resolution PDF
format. All printed reprints are 8" × 10.75" on white semi-gloss stock. For
quotes, contact Scott Clifton at 800-950-8020 or [email protected].
productionmachining.com
5
Online Ad Packages
PM Rich Media Ad
(CHOOSE 1) Flash Ad or Video Ad
A single ad rotates into position on page refresh.
PM Online Ads
HEADING
—PLUS—
HEADING
PM Hybrid Ad
(CHOOSE 1) Live Text Hybrid or Branded Hybrid
Ad position rotates on page refresh.
ONLINE ADVERTISING RATES
Online Zones
• Bar Feeds
• CAD/CAM and Related Software
• Cutting Tools
• ERP, Mgmt, and Related Software
• Multi-Spindle Screw Machines
• Parts Cleaning Equipment
• Rotary Transfer Machines
• Single-Spindle Screw Machines
• Swiss-Type Screw Machines
• Turning Machines
• Milling Tools
• Micromachining
PM Online
Ad Locations
Home Page
+ Slotting*
Blog Page
+ Weekly e-Newsletter
banner
Zone Page
+ Article Page Placement
+ Slotting
All Subpages
HEADING
Performance
Advertising
Package
Available
Investment
+
12
$1,000
gross/month
+
12
$750
gross/month
+
12
$650
gross/month
+
12
$500
gross/month
HEADING
HEADING
HEADING
*Slotting: Priority placement in all supplier directory product technology
categories associated with your company.
e-Newsletters
INBOX Insight
PM INBOX INSIGHT *
1
F
SUBSCRIBERS: 14,000+
G
FREQUENCY: Monthly
DELIVERY: 4th Week of Month
2
PM INBOX INSIGHT e-Newsletter Advertising Rates
Ad type
Positions
1 Leaderboard Banner
1 per edition
$1,000 gross/month
2 Video Ad
2 per edition
$850 gross/month
3 Multi-Format Ad
3 per edition
$700 gross/month
4 Featured Product Ad
4 per edition
PM BLOG E-NEWSLETTER*
SUBSCRIBERS: 14,000+
FREQUENCY: Weekly
*3-month minimum commitment required.
6
Investment
2016 Media Guide
3
BLOG
F
G
$500 gross/month
4
5
PM BLOG e-Newsletter Advertising Rates
Ad type
5 Button Ad
Position
12 per edition
Notes
Only available in blog
ad package.
Image Size: 120 × 60 Format: JPG/GIF File Size: 10K at 72 dpi.
DIGITAL
Rates / Specs
Online Ad Specs
Additional
FLASH AD*
VIDEO AD
300 × 250 pixels; 40K
Animated SWF/FLA file
15 sec. max.
25 frames/sec.
640 × 360 pixels
29.97 frames/sec.
30 sec. – 4 minutes
LOCATION: Home and Zone Pages
LOCATION:
Home and Zone Pages
*Single ad rotation on page refresh
Flash Ads Specs
File Size: 40k
Loops: 2 max
Pixel Dimension: 300 × 250
Frame Rate: max 25 FPS
Runtime Length: 15.0 sec. max
File Format: Please submit both
the source .FLA file and .SWF file
Audio: Audio is initiated by the user.
Auto-play audio is not permitted in our
flash ads. Please build your file with an
OFF/ON sound button.
LIVE TEXT HYBRID AD
Live text
area
Brand logo,
graphic, photo,
tag line
Live Text to be entered by
the PM Advertising Mgr.
- 120 characters
RIGHT: Brand logo/image/tag
150 × 100 pixels
10K; GIF/JPG (static)
LEFT:
Static Video Pre-Launch Ad Specs
Pixel Dimension: 300 × 250 pixels Files Size: 40K
File Formats: PNG, JPG or GIF
Video Specifications At A Glance
Frame Size: 640 × 360 (16:9)
File Format: .wmv .avi .mov .mpeg2 .mpeg4
Length: 30 seconds to 4 minutes
Frame rate: 29.97 - preserve native frame rate
Bitrate: >3 Mbps
Max File Size: 50 MB
Hosting: Video ads will be hosted by GBM
URL Linking: By default, video ads link to your showroom within
our website. If you would prefer to link to another URL, please
provide your advertising manager with your desired active link.
BRANDED HYBRID AD
Brand logo
w/ short
message
Brand logo,
graphic,
or photo
FINISHED SIZE:
300 × 100 pixels;
72 dpi, 20K Max
150 × 100 pixels
text or logo graphic on white background
10K; GIF/JPG (static)
RIGHT: Brand logo/image
150 × 100 pixels
10K; GIF/JPG (static)
LEFT:
e-Newsletter Specs
LEADERBOARD BANNER AD (static image)
1
Our videos do not play
in place. Advertisers
need to create a static
pre-launch ad. This
pre-launch ad is a 300
x 250 pixel placeholder.
We will add the grey
“PLAY” button at
center and a static
video controller on the
bottom.
Size: 468 × 60 pixels, Resolution: 72 dpi
Format: JPG/GIF, Max Size: 35K
Online Products
Webinars
INVESTMENT: $5,000
Gain credibility in the metalworking marketplace
while securing leads. Sponsoring a webinar through
PM allows you to get in front of an audience
that is actively seeking solutions to a problem your
product can fix.
WEBINARS INCLUDE:
• Live webinar moderated by a PM editor
• Print ad promoting in PM magazine
• Email invitations to PM e-newsletter opt-in audience
• PM Inbox Insight e-newsletter event listing
• Custom lead report including all registrants
• 6-month archive of the webinar session on PM Online
Knowledge Centers
INVESTMENT: Contact your PM sales rep.
Share your knowledge with a highly focused and
qualified metalworking audience. A sponsored
Knowledge Center offers your company a multimedia
platform to demonstrate your capabilities as an expert
within a specific product or process technology area.
KNOWLEDGE CENTERS PROVIDE:
Exclusivity by content focus
• Perception of industry expertise
• Interaction with interested technology buyers
• An integrated, promotional program including a strong
online, e-newsletter and print presence
•
MULTI-FORMAT AD (static image / live text)
Single static image combined with 4 lines of live text. Maximum 45
characters per line. First & last line can link to URLs you request.
Multi-Format
3 Ad Image
120 × 60 pixels
Line 1: Your Headline Goes Here.
Line 2: Your message and content will be placed here.
Line 3: Your message and content will be placed here.
Line 4: Your Message and URL goes here.
Multi-Format Ad Specs
VIDEO AD (static image / live text / link to URL hosting your video)
Single static image combined with 50 words of live text (including
headline). Headline & last line can link to URLs you request.
Video Ad with Text
2
Video Ad Live Text Headline Goes Here (BOLD)
Sponsored Content
Your message and content will be placed here.
Maximum of 50 words or 250 characters.
Active Link to Video Page (BOLD)
180 × 100 pixels
00:00
Video Ad Specs
Image Size: 180 × 100 pixels
Resolution: 72 dpi File Size: 40K
Format : JPG/GIF (static)
Words: 50 (250 Characters max.)
Image Size: 120 × 60 pixels
Resolution: 72 dpi File Size: 40K
Format : JPG/GIF (static)
Characters: 45 per line
PRODUCT AD (static image / live text)
Single static image combined with 50 words of live text (including
headline). Headline & last line can link to URLs you request.
Featured
4 Product Ad
Image
140 × 140 pixels
Headline Goes Here (BOLD)
Sponsored Content
Your message and content will be placed here.
Maximum of 50 words or 250 characters.
Your URL Goes Here (BOLD)
Product Ad Specs
Image Size: 140 × 140 pixels
Resolution: 72 dpi File Size: 40K
Format : JPG/GIF (static)
Words: 50 (250 Characters max.)
productionmachining.com
7
Maximizing your leads
at key industry events
The International Manufacturing
Technology Show
This will be the year’s premier opportunity to connect
directly with metalworking buyers as they walk the halls
of McCormick Place actively looking for new products and
technology. Contact us today to start developing your IMTS
promotional strategy. See the IMTS Media Planner in the
front pocket for the full list of offerings.
Build your Brand
with Events
Buying industrial equipment is a physical, face-to-face transaction. For
this and many other reasons, events are irreplaceable and an important
element in the integrated media strategy.
PM invests in covering and attending events and providing press
opportunities for exhibitors, in addition to our complete suite of
promotional products.
Building relationships is key. The opportunity to display your
products and interact face-to-face with buyers at a time when
they are looking for solutions is fundamental.
114,000+
TOTAL REGISTRATION
Stand apart from competitors with
your brand in IMTS 2016 products:
IMTS.com
IMTS 2016 Directory
IMTS Kiosks
IMTS ShowDaily
IMTStv
Production Machining
show issue (August)
IMTS Technology
e-Newsletter
IMTS Building Maps
IMTS Exhibitor
Passport
Visit IMTS.com/promote for more details.
8
2016 Media Guide
EVENTS
April 25-27, 2017 • Columbus, OH USA
Greater Columbus Convention Center
Precision Machining Technology Show
This event gives you the opportunity to attend a show that’s been
put together just for you—manufacturers of precision machined
parts. Nowhere else can you find this many precision machining
buyers in one place. For more information, visit PMTS.com.
PMTS 2015 was the largest in the show’s history!
6,188
4,467
ATTENDEES
1,721
TOTAL REGISTRATION
SPONSORED BY
EXHIBITORS
CO-SPONSORED BY
Visit PMTS.com for more details.
productionmachining.com
9
productionmachining.com
National Offices / Sales Representatives
CINCINNATI HQ / CENTRAL
PH513-527-8800
FX513-527-8801
OHIO/EAST COAST
Kent Luciano
[email protected]
PH513-527-8870
Bryce Ellis
[email protected]
PH513-527-8970
Brian Wertheimer
[email protected]
PH513-527-8806
DETROIT / MIDWEST
Mike Vohland
[email protected]
PH513-338-2183
PITTSBURGH / EAST COAST
Anthony Pavlik
[email protected]
PH917-838-8734
CHICAGO / MIDWEST
Joe Campise
[email protected]
PH513-766-5862
LOS ANGELES / WEST COAST
Stephen Kosloff
[email protected]
PH513-766-5857
John Campos
[email protected]
PH (513) 766-5861
Rick Brandt
[email protected]
PH513-766-5864
MARKETPLACE /
CLASSIFIED ADS
Chris Brock
[email protected]
PH 440-639-2311
International Offices / Sales Representatives
EUROPE
Edward Kania
[email protected]
RGH International (UK)
PH 44-1663-750242
TAIWAN
May Hsiao
[email protected]
J&M Media (Taiwan)
PH 866-4 2296-5959
DENMARK
John Nyberg
[email protected]
Teknovation (Denmark)
PH 45-4613-9000
CHINA
Lucy Xiao
[email protected]
Vogel (Beijing – China)
PH 86-10-63326090
JAPAN/KOREA
Kent Luciano
[email protected]
Gardner Business Media (USA)
PH 513-527-8800
Gardner Business Media Corporate Staff
PRESIDENT
Richard Kline, CBC
[email protected]
CHIEF OPERATING OFFICER
Melissa Kline Skavlem
[email protected]
GROUP PUBLISHERS
Richard Kline, Jr.
[email protected]
TREASURER
Ernest Brubaker
[email protected]
SENIOR VP OF CONTENT
Tom Beard
[email protected]
DIRECTOR OF
MARKET INTELLIGENCE
Steven Kline, Jr.
[email protected]
Travis Egan
[email protected]
DIRECTOR OF
INFORMATION SERVICES
Jason Fisher
[email protected]
ADVERTISING MANAGER
William T. Caldwell
[email protected]
SENIOR MARKETING MANAGER
Dave Necessary
[email protected]
CREATIVE DEPARTMENT
MANAGER
Rhonda Weaver
[email protected]
CREATIVE DIRECTOR
Jeff Norgord
[email protected]
DIRECTOR OF EVENTS
Allison Kline Miller
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CIRCULATION MANAGER
Sandra Rehkamp
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CIRCULATION DIRECTOR
Ross Jacobs
[email protected]
The Metalworking Group
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