Annual Report 2010 - 2011

Annual Report 2010 - 2011
VISION
Celebrating innovation and learning.
MISSION
Celebrating the heritage of New Zealand’s
Transport and Technology to fuel the
innovative spirit of the future.
VALUES
Innovation
Boldness
Leadership
Integrity
Teamwork
PERSONALITY
Dedicated
Passionate
Fun
Authoritative
Alive
SUSTAINABILITY
MOTAT’s vision is to exemplify sustainability
by:
Demonstrating ‘old’ and ‘new’ technologies
to our customers.
Introducing and applying sustainable
practices within our organisation with
respect to caring for our collection, our
people and our redevelopment projects.
Improving how we care for the environment.
Contents
Welcome to MOTAT
Message from the Chairman
Message from the Director
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The Care of our Collections: Team MOTAT activities
Aviation
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Buses
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Collections
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Fire & Emergency
Military
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Museum Environment
Print
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Rail
Road Transport ..
Steam
Telecommunications
Trams
Victorian Village ..
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The Care of our Collections: Storytelling & Learning
Marketing and Events ..
Exhibitions
Museum Experience
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Walsh Memorial Library ..
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The Care of our People: One Team – One Plan
Operations
Support Services
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Statement of Service Performance ..
Audit Report ..
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In Appreciation
Team MOTAT ..
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Governance – Board Sub-Committees
Audit Committee
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Remuneration Committee
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Project Control Group ..
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MOTAT Board/Society Committee
Fundraising Committee ..
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Financial Reports
Statement of Comprehensive Income
Statement of Financial Position ..
Statement of Cash Flows
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Notes to the Financial Statements
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Chairman’s Report
The Board confirm that our financial
statements have received an unqualified
audit report and are compliant with the
New Zealand International Financial
Reporting Standards. Total income
reported for 2010/11 was $12.907
mil
and expenditure $9.211 mil, the net result
being a surplus for the year of
$3.695mil. Any profit from operations is
reinvested in the Museum under capital
developments, such as the Aviation
Display Hall in this year.
I would like to thank all of the people who
make up ‘Team MOTAT’ (Board
members, staff and volunteers) for their
contribution, dedication and team work
which have produced such outstanding
results towards the Museum’s goals and
projects.
On behalf of the Board I am pleased to
report that 2010/11 was a milestone year
in MOTAT history. We achieved our most
visitors ever, hosted many new attractions
and constructed the new Aviation Display
Hall to house our valuable aviation
collection.
The Museum completed its tenth year of
funding under the MOTAT Act 2000 and I
would like to acknowledge and thank the
Auckland Territorial Local Authorities for
their support. This year also saw the
transition from the Territorial Local
Authorities to Auckland Council. I thank
Auckland Council and Regional Facilities
Auckland for their financial support and
encouragement, without which we would
not have made such significant progress.
My thanks to our Director, Jeremy
Hubbard, who has led the Museum
through another successful year with
record attendances at the Museum.
Paul Bayly
Board Chairman
The 2010/11 year saw the long awaited
construction of the Aviation Display Hall,
which achieved practical completion of
Stages 2 and 3, in June 2011. I would like
to particularly acknowledge the Project
Control Group, a MOTAT Board
subcommittee, who delivered the new
Aviation Display Hall on time and under
budget. The Museum would like to
again acknowledge and thank all the
organisations who supported this
project, which will allow the protection
and showcasing of MOTAT’s world
class aviation collection.
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Director’s Report
Aviation Display Hall
Construction of the new display hall
building and a major fit and upgrade of
the original aviation hall were completed
to coincide with the Rugby World Cup in
September 2011.The project was also
completed under budget and on time.
Council “FREE entry”
Residents of all seven councils’ residents
received the opportunity to visit MOTAT
for FREE during the year. A total of
71,585 residents took advantage of this
promotion.
The 2010/11 year has been another
successful year for MOTAT as we have
made significant progress in a range of
areas from our annual business plan.
Details of MOTAT’s achievements are
contained within the body of this Annual
Report but our major highlights for the
2010/11 year were:Customer attendance
There were 267,315 customer visits to
MOTAT in 2010/11. This is a particularly
pleasing result given that the Meola Road
site has been closed for 3 ½ months due
to construction of the aviation display hall.
This year’s attendance numbers are the
highest in the Museums history.
This attendance increase represents 10
years of year on year attendance
increases – a remarkable achievement
and one which MOTAT, its funders and
the ratepayers of Auckland can be very
pleased.
Museum Revenue
For the 2010/2011 year total revenue from
admissions, shop sales and other revenue
streams was $1,112,357. In these difficult
economic times this is a pleasing result.
Golden Days senior citizen promotion
This promotion was made to senior
citizens in the Auckland region from April
to June 2010. This gave Auckland region
residents over 65 free entry to MOTAT on
presentation of their Super Gold Card with
1,218 seniors visiting MOTAT free of
charge over this period.
Children
Ministry
of
Education
‘Learning
Experiences Outside the Classroom’
(LEOTC) students who visited MOTAT
numbered 28,074 exceeding the contract
target by 12.3%.
Early Childhood Programme children who
visited MOTAT numbered 4,131, which
exceeded the annual target of 4,000.
MOTAT Nights Christmas Lights
This new programme running over three
weekends in the lead up to Christmas
saw 3,439 visitors enjoy seeing the
Victorian Village buildings and surrounds
lit up at night.
Tram Passenger numbers
The Tramway carried a total of 188,247
passengers which represents an increase
of 13,009 (7.4%) over the previous year.
Trillian Trust Christmas at MOTAT
MOTAT continued its Christmas tradition
of giving with the ‘Trillian Trust Christmas
at MOTAT’ experience in December
2010. Customers were encouraged to
purchase a children’s Christmas gift at
one of MOTAT’s shops in lieu of an entry
fee. 4,877 gifts were received (an
2
increase of 2,790 presents on the
previous year), and MOTAT donated all of
these gifts to The Salvation Army and
Auckland City Mission.
“MOTAT Mates”
Sales of our ‘MOTAT Mates’ annual
passes were 2,968 exceeding the annual
plan target for the year by 268 passes.
Unqualified Audit
MOTAT is audited by the Office of the
Auditor General and last year achieved its
first ever unqualified audit report, which it
has maintained this year.
The Museum expresses sincere thanks to
the members of the Territorial Local
Authority Electoral College for their
support over the last ten years. We would
also like to thank the new Regional
Facilities Auckland and Auckland Council
for all their current support. MOTAT’s
progress across a range of key targets
would not have been possible without that
assistance.
Mobile MOTATs
Fourteen ‘Mobile MOTATs’ took place this
year in support of community events
throughout the Auckland region (at least
one in each of the “old” seven council
areas).
Community support
MOTAT continued its relationship with the
New Lynn Lions Club by hosting the
annual ‘Galaxy of Cars’ event in February
2011. 5,459 people attended the event
and $31,145 was raised for the charity
Starship Foundation.
“I Am The Last Tram”
This new in house designed exhibition
opened in 2010/11 and reflected life in
Auckland more than 50 years ago when
the last tram operated in Queen Street.
The exhibition not only brought together
objects from across all areas of MOTAT’s
collection in a recreated Queen Street but
also signalled a vastly improved standard
in MOTAT’s collection exhibition and
storytelling.
I would like to thank Team MOTAT for
their hard work and endeavours over the
course of the last 12 months. It has been
a remarkably successful year and I look
forward to working with you in the year
ahead.
Jeremy Hubbard
Director
Valentines Day at MOTAT
Another new event, ‘Valentines at
MOTAT’ was held on the evening of
Valentines Day incorporating a double
decker champagne tram ride followed by a
romantic picnic supper on the lawn in the
Victorian Village.
Customers and IT
MOTAT implemented its first ever
customer
relationship
management
system (CRM) to improve its data
collection.
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The Care of our Collections: Team MOTAT Activities
Aviation
Overall the Aviation Section has
performed extremely well throughout the
year. Progress, although slow on some
projects has been steady and rewarding.
Outside engineering resources have
been utilized whenever possible to
reduce delays in progress by producing
parts required for the next stage of
projects. Although there has been a cost
it has provided the project continuity we
required.
An increase of new volunteers
throughout the year has been very
helpful. Thanks to Human Resources
(HR) staff identifying suitable candidates,
the quality and engineering skills of the
new volunteers is appropriate for our
requirements. The HR team has taken
the time to understand and observe our
needs
to
assist
in
making
recommendations which have enabled
us to filter in new members and gain
immediate progress on various projects.
Ongoing training will always need to be
continued, but we have a quality to work
from.
The increase of volunteer numbers
enabled us to mix and train a larger
group of people for aircraft movement
and so double the teams, something that
has already proved most beneficial
during recent aircraft movement in the
Museum. It will pay off handsomely in
the coming months.
Planning and fabrication of ground
equipment required to speed up the
movement of aircraft in this coming year
was also successfully carried out and is
now awaiting use.
Generally speaking the budget for the
year was maintained within reason.
There were a number of non budget
items included which needed procuring
to maintain progress.
The following are project results for the
year:
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Harvard: Completed - fully assembled,
completely
repainted.
Hydraulics
removed and replaced with electric
actuators. Wheels and flaps fully
retractable. Ailerons/ rudder/ elevators
connected to electric servo motors, fully
operational.
complete rebuild and modification of the
trolley wheels.
Major hull repairs to the Solent
proceeded well until the winter weather
halted progress.
Buses
Cockpit mockup: Completed - made up
using surplus materials and instrument
panels, to be used for operating the
Harvard controls when the aircraft is
hanging. Fully functional.
Hudson aircraft: Completed - aircraft
finally assembled using a collection of
non original parts located on site. The
aircraft is repainted in 1940s livery and
some minor details need to be added
whilst the aircraft is on display in the
Museum.
Mosquito aircraft: Completed - some
major wood skin repair work was
required on this aircraft after exposure to
the elements for 2 years. This is now
completed and the aircraft fuselage
repainted. Some minor detail work will
be carried out while the aircraft is on
display.
Hastings hydraulic tailwheel display:
Completed - operating rostrum and
hydraulic display completed.
Hastings centre section display support
structure has been replaced with a
redesigned structure.
Avenger aircraft restoration proceeding
to plan. All wing hydraulic operating
components secured from overseas and
restored.
The following aircraft that were removed
from the Museum for extension work
have now been restored, painted and
returned to the Museum for display:
Scooter Sports aircraft.
Gere Sports aircraft.
Gyrocopter.
The majority of the Bus Section focus in
the 2010/11 financial year has been
centered around the Collection’s 1964
NZ Railway Road Services SB3 Bedford
and the ex North Shore Transport 1967
SB 3 Bedford.
The former being
returned to its NZRRS urban bus livery
of blue and white swaging and signwritten cant-rails (the area directly above
the passenger windows on both sides of
the bus) and the latter being prepared for
semi-commercial use as joint venture
passenger carrier for MOTAT and the
Voyager Maritime Museum.
Other projects have included work on the
1923 White bus (not its colour but its
brand). Due to a lack of available
workspace, work on the 1946 Auckland
Transport Board OWB Bedford bus has
had to be temporarily suspended,
however this situation is about to be
rectified, as discussions are currently
being held between the Conservator and
the Bus Section Collection Manager, to
allow the project to be completed.
Due to a lack of clarity surrounding
insurance cover of vehicles being driven
by MOTAT volunteers, it has been
difficult to manage the upkeep of
certificates of fitness on the Bus Section
fleet, as vehicles need to be run on a
regular basis in order for them to be
viable candidates for passing their next
test six months hence. Once again this
is only a temporary situation that is
expected will be resolved in the near
future.
Major repairs to the Sunderland hull tail
section have been completed, along with
the tail trolley which required the
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Collections
Grouping Registry, Conservation and the
Library under the umbrella of the new
Collection Department, with additional
collection care related roles, new staff
members and the relocation of offices
and workspaces resulted in a year full of
change, exciting tasks and high
achievements for the entire Collection
Team.
One focus of the year 2010/ 2011 has
been the commencement of a thorough
Collection Management Review based
on the following objectives:
 Understanding our
collection and its needs
 Develop clarity on the
roles required to support
the ongoing responsible
stewardship of the
MOTAT Collection
 Make the collection more
accessible
 Continue to improve the
physical care of our
collection
 Communication of
responsible stewardship
In-depth review meetings with a number
of Collection Managers and the
assessment
of
collection
related
processes and procedures lead to the
identification
and
prioritisation
of
projects, such as improving the quality of
collection documentation, commencing a
collection
inventory,
establishing
restoration
processes
across
the
Sections using museum best practice as
well as rationalising and improving the
depot space at MOTAT’s off-site storage
facility.
than 5,200 objects records being
created or updated.
Hundreds of collection objects, such
as
electrical
appliances,
musical
instruments, cameras, aircraft propellers,
models, uniforms, crockery, ephemera,
archival material, medals, negatives and
glass plates have been assessed,
cleaned and treated since the
Conservator started his role in
September 2010. The work carried out
could be tied in effectively with the
upgrading and development of new
display and exhibition spaces.
A specialised Textile Conservator has
been contracted to improve the storage
and condition of MOTAT’s significant
textile collection with objects dating from
1800. Garments and other fragile objects
have been cleaned, re-mounted and
professionally packed. Furthermore,
quality museum shelving for the Textile
Store was purchased and installed to
rationalise space and comply with
contemporary Museum Best Practice.
Improved textile store
Achieving these targets the Collection
Department has done extremely well,
starting with an audit of the Collection
Management
System
and
the
development of a database manual that
will ensure a systematic approach and a
defined standard for all future data entry.
The intense work on the database and
inventories undertaken resulted in more
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Another achievement for the Collection
Department was the development of a
quarantine area to reduce the risk of
infestation for the MOTAT collection
when introducing new acquisitions to the
Museum, viewing potential donations as
well as cleaning and treating infested
objects coming out of display before
being returned to storage.
Custom made hanging solutions
Parasols and umbrellas in new acid-free
boxes; mounting prevents the delicate
items lying on their fabrics and crushing
themselves.
During the year the Collection team
devoted several weeks of work to
rationalising and increasing the
maintenance and standard of off-site
storage units resulting in depot areas
housing a larger number of vehicles now
properly stored on axle stands and the
identification of an extra storage room for
small objects. This entailed the
beginning of a detailed condition
reporting programme with the vehicles
by the Conservator using Road
Transport volunteer’s and consultant’s
with professional backgrounds in vehicle
inspection and car maintenance. This
will provide the base for future
restoration programmes and project
prioritisation.
Off-site storage units: re-organised and
improved.
Fragile garment professionally stored
and padded.
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Other accomplishments were the
relocation of the ‘Kerr Stuart’ locomotive
and carriage Aa1068 for conservation
and restoration work, the purchase and
set up of a photo studio for professional
object photography and the final
completion of the removal of all
collection objects from the containers at
the MOTAT Meola Road container
compound.
The Collection Department worked with
all Collection Sections on restoration
projects and supported the Exhibitions,
Museum Experience and Education
teams in the development of exhibitions
and holiday experiences to make
MOTAT’s collection more accessible.
This included the collection and
preparation of objects, research as well
as the installation and dismantling of
exhibitions and displays. A highlight and
major focus here was the preparation for
the opening of MOTAT’s new Aviation
Display Hall – scheduled for September
2011. All in all a very busy and
successful year for a new and highly
committed Collection care team.
Three fire appliances from the MOTAT
collection attended the fire, one the
Halley Simonis pump was set in to the
harbour where it drafted water for some
hours, the 1919 Dennis hose reel tender
also attended as did the Halley hose reel
tender which on April the 4th carried the
body of the firefighter to Waikumete
Cemetery in a moving procession which
was described at the time as the largest
funeral the city had ever seen.
Work was also started on the Green
Goddess which is a Bedford 4x4 fire
appliance used in the post war United
Kingdom Emergency Fire Service (AFS).
This was stripped of rotten interior
timbers and assessed but returned to the
store to dry out while a full restoration
plan is developed.
Fire & Emergency
During the year we assisted in the efforts
of a kindred group to restore and
rededicate the grave of a firefighter killed
during a major fire at the location of the
current Wynyard Quarter on April 1
1928. This involved Winstone’s oil store
at the intersection of Beaumont and
Jellicoe St and involved something like
2million litres of petrol most of which
were consumed by the fire ‘save some
drums rescued to fuel the fire brigades
appliances’
(Extract
from
a
contemporary report). This was at a time
when motoring was in its infancy and
petrol was frequently delivered in 2
gallon tin drums. The unfortunate
individual was severely burnt when a 44
gallon drum exploded, went airborne and
came down on top of him. He was then
taken by taxi to hospital where he
succumbed the next day.
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Military
In this the 2010 - 2011 financial period,
Military was assigned funds for the
purchase and the operation of an
Armoured Personnel Carrier (APC).
Military Volunteers completed over 4,600
volunteer hours and the vehicles carried
over 13,000 passengers.
The operational side of the Section has
maintained the whole fleet, in a
satisfactory state of readiness, with the
road legal GMC truck, and the "Skippy"
Land Rover with its trailer all having their
WOFs and COFs kept in order. The
M113 APC, on loan from the Army
Museum has received a new set of
rubber pads for its tracks, while
volunteers have added extra details such
as training area map, aerials, radio
equipment, replica machine guns, and
infantry
personal
equipment.
All
servicing has been maintained. Both the
90cm and 18 inch searchlights with their
generators have been maintained in
operational condition.
With respect to eventing, Military has
continued to serve each months 3rd
Sunday operating days with the
exception being the spotted dotterels
nesting on the operating area, which
caused the visitor experience to be
changed to a more workshop oriented
experience. The Willys jeep went out to
Middlemore hospital to commemorate
the early days when jeeps drove patients
down the main corridors. The M113 and
Skippy Land Rover drove up to Arch Hill
Army base for the book launch of the
Regiments history. The Section also
attended ANZAC day at Point Chevalier
RSA. The Military Section attended the
National Armistice Commemorations in
Cambridge, a very successful event.
"White Nights" at MOTAT Great North
Rd saw both the 90cm and 18 inch
searchlights
operating in
front
of
the Pumphouse. Military Live Weekend
in March was again very successful with
5,011 visitors.
A MOTAT jeep re-enacts the days when
these vehicles drove down the hospital
corridors at Middlemore.
The purchase of a FV432 Armoured
Personnel Carrier was carried out in
November. Not only does this ease the
load on the current passenger carrying
vehicle, it also helps us to avoid using
the older accessioned vehicles for
passenger carrying. MOTAT is the only
Museum in the country where visitors
can experience two APCs operating at
once, with the chance of seeing the
WWII counterparts on the same visit.
With only a small restoration budget
available this year we opted to
reorganize the workshops and storage
facilities. We have obtained another
smaller shed from Aviation Section
which we have utilized for the storage of
event related props. The workshop has
continued
to
be
busy,
running
several Annual Artefact Inspections, and
keeping up with maintaining the
operational fleet. Two minor restorations
have continued being the last known
items being fitted to the field kitchen and
the continuing work on the Indian motor
cycle.
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Museum Environment
This was a busy year for the Museum
Environment
Team
as
customer
numbers and internal demand continued
to grow.
During
the
year
the
Museum
Environment Coordinator’s role was
redefined. Previously a more trade
based hands on supervisory role, as the
demands on the role shifted this role is
now much better suited as an
administrative based, supervisory role.
With this role now occupied by an
existing MOTAT team member being
appointed we now have the stability in
this area, and existing business
knowledge has ensured good progress
has been made. We have continued well
with the second full time cleaner. Both
cleaners have now had experience in
collection object cleaning, and with the
introduction of the Aviation Display Hall,
additional cleaning requirements are
now being evaluated.
The internal job request system has
progressed well again this year offering
teams maintenance, logistic, cleaning,
and other general assistance. The
system is used by both volunteer and
staff sections to good effect. This year
we endeavoured to go a step further and
create a system of communicating and
reporting on job requests as they were
progressing, giving status updates. This
strategy has seen a strong process now
become core business.
We continue to be involved with the local
community assisting Council with
matters of local land use, drainage and
environment. We now hold keys for
traffic lights on Motions Rd to assist with
faults. We have offered our assistance to
Council with a major drainage project to
replace the sewer line under Victorian
Village, MOTAT Great North Rd site.
This project is yet to commence as
Council contractors work on the best
implementation strategy. We continue to
work well with the community for parking
which is an issue we all share. With
seasonal access to the adjacent field
and stadium compound when needed
we offer customers the ability to park
freely in close proximity to MOTAT. We
have assisted the local soccer club with
access to MOTAT Meola Rd for the
purpose of dropping off disabled visitors
and making deliveries to their clubrooms,
and we continue a positive relationship
with the team at Westpoint Theatre. As
part of a local security management
team we also meet regularly with the
community constable on matters of
safety and security in the local
community. This year we also managed
the safety, access, and parking of cars
through the Meola Rd site for the
Pasifika Festival. This was met with
great thanks from event organizers.
We have continued with structural
projects. Most notably the upgrade of the
Activities and Events building’s toilet
block including men’s, women’s, parents
with children and disabilities. It was a
notable achievement to have these high
volume toilets upgraded to the bench
mark standard we have set ourselves to
systematically achieve right across the
Museum.
The installation of a new electricity
switchboard at Great North Rd and the
distribution board at Meola Rd in June
2010 means that we can now trouble
shoot energy efficiencies and wastage of
power, as well as having a safe power
supply. The next step is to purchase
data devices and software that will give
us more control and assist us with
becoming more energy aware and
10
efficient. We now have installed a
holding tank that captures water from the
new rail shelter and surrounding building
roofs, which is then pumped directly to
the Rail water tank for use by the
historical railway locomotives. As rain
water has no impurities or added
chemicals this is the best source of
water for the locomotives to operate.
Museum Environment has worked as
part of the project team on the Aviation
Display Hall gaining useful knowledge on
the construction elements of the building
which
will
assist
with
ongoing
maintenance. We have worked to
coordinate site activity, site safety,
access and compliance.
Maintenance and repairs of the old
buildings and infrastructure across both
sites has continued with repairs due to
water leaks and weather a major cause
of a lot of repair. Unlike the visible
benefits received from painting the K900
floor surface or rebeddding a garden for
example, roof, structural and drainage
repairs often go unnoticed. This year we
have effected major repairs on the
Exhibition Hall and adjoining Tram
workshop roof, installed cess pits to
prevent surface water collecting around
Road Transport, water main repairs at
Rail, improved drainage requirements
and over land water flow path at Meola
Rd, and enhanced shop waterproofing,
as
well
as
Pioneer’s
gutter
improvements.
Print
The Print Section is active every Sunday
with printed material from the Section
always proving very popular. There is a
great demand for the MOTAT flags and
hats and an average of 50 – 60 people
visiting the Section each Sunday to print
their name in gold, silver or red ink onto
a picture, bookmark, certificate or
‘Wanted’ poster.
A successful event for the Print Section
every year is its participation in the
Annual Storylines Festival, this year held
at Aotea Centre.
Print Section
volunteers operate a stall where small
children and adults are taught how to set
type and print their name on bookmarks.
This is a very popular activity so this
year the MOTAT Adana 8x5 press and
two chases were operated in order to
assist with the queues of eager children
that besiege the stall all day.
We have worked closely with the
Department of Labour (DoL) on
Dangerous Goods handling and storage
and have raised the standard of how we
receive, handle and store dangerous
goods as well as an increase of 50% on
approved handlers across both sites. We
continue to work closely with DoL on
workshop safety and by direction have
been
working
closely
with
an
independent
Health
and
Safety
Consultant.
11
Rail
Operations
Operating Statistics: Rail operated train
services on 24 days during 2010/11,
carrying 18,222 passengers. This
represents an increase of 9% for the
number of running days operated (up
from 22 days) compared with 2009/2010.
In addition to the normal ‘third Sunday’
running days, the Rail Section operated
in support of all MOTAT’s live days. As
has been the case for several years
Military weekend proved the biggest
operating period for the year, with 2,797
passengers being carried. Volunteer
Awareness Live day in June also proved
highly popular, with 1,566 passengers
being carried on that day (the second
busiest operating day during the year).
Improved Rolling Stock Utilisation: For a
number of years the Rail Section has
been moving towards increasing the
number of vehicles in regular use to
improve the exposure of the Rail
collection and to provide more variety on
running days. Whilst no additional
vehicles were added to this fleet during
the year, those vehicles already in
regular service saw far more use then
was the case in previous years. Cars
A851 and Af970 continue to be the most
extensively used, supplemented by
wagons Yb611, L533, K448, carriage
Al50147 and guards van 247. Three
steam locomotives and one diesel
locomotive were in regular use
throughout the year.
Vehicle
Maintenance:
Vehicle
maintenance has been a high priority
during the year in order to ensure all
rolling stock is kept in top condition. In
particular locomotive L507 received a
further upgrade and re-entered service
for the Trucks, Trains and Traction
Engines Live day in April. This allowed
locomotive Y542 to be withdrawn from
service in June 2011 for boiler re-tubing
and other heavy maintenance, this work
being scheduled for completion by
Christmas 2011.
Major maintenance work has also taken
place on locomotive Eb25 and this will
continue in to the 2011/12 year.
Training: One shunting course was run
during the year, resulting in six additional
volunteers achieving this qualification.
Trackwork: Trackwork has been a major
focus for the Rail Section during the
2010/11 year. Late in 2010 all the Rail
Section’s stock of track components was
sorted, assessed and correctly stored for
future
use.
This
project
has
subsequently proved its worth when
major upgrade works were undertaken
on the track itself and supplies were able
to be readily accessed when needed.
In November and December 2010 the
loop at Keith Park Station was
completely refurbished. This section
required the removal of contaminated
ballast and the replacement of a very
significant proportion of the rails and
sleepers.
Even more significantly a major track
upgrade project was undertaken over a 4
week period between 20 February and
19 May 2011. This saw the entire mainline removed, a total of 650m of track.
The formation was re-graded and
levelled before receiving a layer of fresh
ballast. In the meantime all the track
sections were completely re-built to the
highest standards before being reinstalled, ballasted, levelled and tamped.
All this work was undertaken within a
very tight time-frame in between
scheduled running days and with limited
resources - it is a great credit to the team
of volunteers, staff and contractors
engaged in this work that it was
completed on time and to a very high
standard.
Overall this work has resulted in a
greatly improved track quality and this
will ensure that the railway can continue
to operate successfully and safely in the
future.
12
Collection Care
Rail Shelter Building: This structure has
been under construction for some time
and pleasingly as at the end of the
2010/11 financial year it is complete
apart from the fitting of final flashings
and cappings. This building will cover
four tracks, housing approximately 12
rail vehicles (depending on type). This
will allow the most vulnerable items
currently stored outside to be placed
under cover and will also allow some
vehicles currently stored off site to be
returned to the site.
A557 restoration: Work has continued on
the internal panelwork on this carriage
and this has now reached an advanced
stage. The ceiling is now ready for
painting and once this is completed the
interior panels will be installed and
varnished. CAD work is underway for the
complex windows and blinds fitted to this
carriage and these will be manufactured
early in the coming financial year.
F180 restoration: During the year the
boiler was fitted to this locomotive and
this has reached the stage where it is
almost ready for its steam test. Most of
the boiler fittings have been refurbished
and installed along with temporary
pipework to allow testing to take place.
The smokebox and new headstocks are
approximately 50% complete. Repairs
have been made to the side-rod
bearings and refurbishment of the
sanding equipment is largely complete.
13
Road Transport
Road Transport has completed work in
the following projects during the
2010/2011 financial year :
Jaguar Saloon car: Work complete motor repairs, top end rocker shaft
rebushed, valves done. Vehicle now at
offsite storage.
Bedford Tow truck: Ready for display –
brakes overhauled for Certificate of
Fitness. General clean and polish.
Green Goddess Fire Engine: In for clean
and polish of the cab and body. Wooden
frame and plywood floor found to be in
bad shape, wood rot - the decay
removed. The vehicle was then shifted to
offsite storage where all doors left open
for all wet and damp timber to dry out
prior to assessment for repair.
Road roller engine: Overhaul, general
clean up of body and frame. Fuel tank
found to be rusted beyond repair.
Replacement being built.
Karrier Fire Engine: Complete sanding
and repainting of the cab interior.
Removal of all plywood locker floors,
replacement and painting of same.
Wolseley (new acquisition):
Work
complete. Overhaul of brakes, replaced
all wheel cylinders and master cylinder
with overhauled units. General tune up
of motor, attended to water leaks.
General polish and clean up of body
work. Bumpers removed for rechroming
and replaced.
Mobile MOTATs working well showing
the MOTAT flag with our numerous
vehicles in pristine condition and
attending several events.
We are now in the process of general
clean up and revamping of the workshop
area. Several recommendations by the
Department of Labour have been
completed making for a safe working
environment.
Regular number of volunteers attending:
Sundays 7 – 8, Wednesday 10 – 12.
As can be seen by the projects
completed efficient work has been
completed by the team. Looking forward
to another successful year.
Steam
The boiler in the Pumphouse was
serviced, repaired and again passed its
annual safety survey. The continued
operation of the boiler enables several
engines in the section to be operated on
a regular basis for the public. The Beam
Engine is steamed regularly one day a
week for public viewing.
The condenser cooling water system of
the triple expansion marine engine has
finally been connected into the cooling
tower/cistern tank of the Beam Engine
so now recirculated cooling water is
being used on the marine engine also.
This is a great saving of imported water
with us now being metered from
Watercare.
Reliant van: Nearing completion with
painting left to compete the rebuild.
International tractor: Nearing completion.
Awaiting the fitting of new magneto to
start the engine. Apart from that general
paint, new tyres and wheels, fuel tank,
radiator. A good restoration.
Motorcycles for the new display area. All
nine motorcycles cleaned and polished
and looking very smart.
14
As with each annual survey of the
Pumphouse boiler, the boiler room has
had the floor repainted along with
various pipework and equipment to
freshen up the public display area.
During the year the windows in the
building were reworked along with new
front double doors.
Good progress has been made with
developing the workshop at the Meola
Rd site. The building has been totally
rewired electrically, storage area built
along with other workspace conditions
greatly improved. The large centre lathe
has been partly dismantled, repaired and
overhauled and now is an operational
machine. A number of other machine
tools have also undergone major
rebuilding to add to various workshop
equipment making a practical working
area as well as a future display.
Restoration of various engines is
ongoing with the Hornsby oil engine
progressing very well. The Wallis and
Stevens Steam Roller passed its annual
survey enabling it to take part in the
Trucks, Trains and Traction Engines live
day with one or two model engines being
displayed also.
The television show Lets Get Inventin’
used the workshop for most of their
programs made at MOTAT. The portable
steam plant was displayed at two sites
representing MOTAT, one being at the
Karaka Vintage Machinery Show in
Franklin along with the Classic Festival
at Hampton Downs Raceway.
Telecommunications
The Voice Over Internet Protocol (VOIP)
and
Asterisk
platform
supporting
hardware
were
consolidated
and
reinstalled on their own self contained
rack, complete with its own uninterrupted
power supply. This equipment provides
the inter-dialling capability of a number
of our interactive exhibits.
An ex NZ Post Office red telephone
booth was refurbished and a modified
dial payphone mechanism installed
providing free calling to the Auckland
area. Since April over 1,000 calls were
generated from this booth with a total
talk time of 10 hours. The calls are digit
screened to allow local calling only, to
prevent accidental 111 calling and are
limited to a maximum of 3 minutes
duration each.
A restored double phone booth was
installed in The ‘I Am The Last Tram’
exhibition with two interworking manual
telephones as part of an interactive
exhibit.
This
required
regular
maintenance by the Section.
The
(Meccano
style)
Differential
Analyser (DA) was also made ready and
installed in ‘I Am The Last Tram’
exhibition display space along with a
DVD presentation giving background
explanation of the DA development. A
previous issue with dry pens on the DA
output plotting table was resolved by
reverting to the original technique of
using pencil to draw the lines. This
proved far less troublesome and
required less manual intervention.
15
The world map telephone calling display
was modified to return a recording of the
national anthem of the destination
country dialled along with the illuminated
route connection of the call.
restored machines to practical use. An
Eyeball character generator has also
been developed to allow readable words
to be seen in groups of character codes
from the tape punch units.
The telegraph section has been well
supported by a strong specialised
volunteer presence on a regular basis.
Progressive assessment and restoration
work began on the various telegraph
machines in the collection. We now have
working in soundproofed enclosures
several Creed 47 teleprinters, an Olivetti
tape printer and a Creed 7R tape punch
all available for our Tuesday supervised
demonstrations. To assist this, a supply
of narrow strip "telegram tape" for the
printing of telegraphs was obtained. This
gives a realistic demonstration of the
telegram process and allows sample
tapes to be given to customers as
mementos of the visit.
Two weekend hosts (working at the
same electrical company) provided
service support to the Section and a
number of power supplies and test
instruments have been repaired by them
at no cost to the section.
A replica telegraph sounder was built complete with a sound stand and
capable of sounding out predetermined
Morse messages at irregular intervals.
Most of these items were demonstrated
as part of the ‘Aether and Iron’ live day in
June. Others displays included a reading
of Jules Verne’s ‘2000 Leagues under
the Sea’ via vintage radio to a replica
horn speaker and an early television
running a series of early science fiction
(“Steampunk”) cartoons.
A
dozen
rather
long
"pictorial
demonstration tapes" donated several
years ago were restored - this involved
de-creasing
by
ironing,
repairing
damage, copying and finally printing
from teleprinting machines of a similar
type and code. Perhaps the best
example is a pictorial representation of
the Last Supper of Christ - used as a
Christmas message between telegraph
centres. Copies of the final restored
printouts were returned to the original
donor.
Support telegraph test devices were built
by the team to automatically generate
test messages and synchronising signals
that ease the setup and adjustment of
This year there was again an
improvement of the shelved storage
capacity (of 60%) and management of
items in our Section. A diligent volunteer
assessed the effective operation of our
interactive support items, collated and
then boxed them for storage. This has
reduced repair time on our interactive
and educational displays. Similarly a
repair service for telephone dials
commenced using volunteers expert in
this area to transform several large
boxes of dead dials into usable items.
Telephone dials of the New Zealand
reverse dial type are now unobtainable
new, so repair and refurbishment of old
dials is the only way to keep our decadic
display telephones working.
The
display
environment
within
Telecoms Hall is now constantly
monitored by several data loggers.
These indicate a wide variation in
humidity levels that we propose to better
control in the coming year. We have
consulted regularly with the Museum
conservator over a number of issues
relating to the care of our items and are
attempting to implement a process of
constant improvement. Improved display
presentation was attempted with a trial of
several
different
types
of
LED
illumination in the display cabinets. This
met
with
mixed
success
and
improvements are ongoing.
A number of oral history contenders
were identified over the year and have
been referred to the MOTAT Oral
Historian for follow-up.
16
Over the past year we have installed a
range of operational counters on the
Section’s interactive display devices.
The counters help to give an indication
of the level of wear and tear on these
devices and their overall popularity per
calendar month. From these counters we
can say:









that of the 10 - 5pm open public
time the Display Hall has been
occupied about 54% of the open
public time for the year
the smaller rotary switch model
has had about 5,000 operations
the larger WE Rotary switch has
had over 10,000 call attempts
the small step by step model has
had over 16,000 call attempts
the LM Ericsson over 11,000
operations
the VOIP phone over 5,000 calls
the World Map phone over
16,000 calls
the small Selby PABX exchange
21,000 call attempts
the manual switchboard over
4,000 connections (since March)
The loss of three volunteers from the
team has led to a reduction in volunteer
hours to 2,170 for the Section. This was
a 38% drop in onsite working hours for
the Section. There are nine attending
volunteers with an additional two giving
offsite support.
the time. We have also welcomed new
volunteers to our workshop team.
Again, weekend operations throughout
the summer were very popular
necessitating two, three or four trams in
use on any one day. As a result of the
intensive use of the tramway, tram
maintenance is a large part of the
activities of the Section. Bear in mind
that our youngest tram is 61 years of age
and the oldest (the Baldwin steam tram)
is a venerable 120 years old.
The track and the overhead wire are also
in need of ongoing maintenance. This
year we have imported a track-mounted
rail grinder from the Sydney Tramway
Museum. Built in 1923, it will shortly be
in use to smooth and re-profile our
ageing rails.
The pride of our volunteer workforce is
our world-class restoration work. So the
highlight of this year has been the
completion and re-entry into service of
ex-Wellington double-deck tram, Nº 47,
commonly known as ‘Big Ben’. This
tram was the focus of a special event
held on September 26th 2010 where we
not only ‘launched’ the tram but ran 10
trams together on our tramway to the
delight of a large crowd, including a
number of Australian visitors who had
been in Wellington for the bi-annual
Council of Tramway Museums of
Australasia (COTMA) Conference.
Trams
The Western Springs Tramway has had
another record year with 188,247
passengers being carried on a return trip
between the two Museum sites. This
represents an increase of 7.4%, despite
the Aviation Museum being closed for
some months.
We continue to train new volunteers to
be tram conductors and drivers. During
the year we introduced new tailor-made
tunics which are a reproduction of the
original 1950s Auckland Transport Board
issued tunics. We also issued khaki
shirts to complete the authentic look of
17
At that same conference MOTAT’s
Western
Springs
Tramway
was
presented with the “EAR” award, for
Excellence And Recognition for the
restoration of double-deck tramcar
number 47. Later at the conference
Federation of Rail Organisations of New
Zealand (FRONZ) held at Queen’s
Birthday weekend, the same tram
restoration was the recipient of the
Tramcar Restoration Award recognising
the outstanding contribution and efforts
of our team.
Continual pressure on our operating fleet
has necessitated the replacement of exMelbourne tram SW6 class Nº 906 with
another from Melbourne, SW7 no.1032.
This was a cheaper short-term
alternative to rebuilding no.906 and we
took advantage of the availability of the
tram for this purpose. The tram will
arrive shortly.
Victorian Village
On the 29th April 2011 Oriel Bickerton,
Collection Manager – Victorian Village
passed
away
peacefully.
Oriel
contributed greatly to MOTAT over many
years and in recognition of Oriel’s
overwhelming support for MOTAT, the
Exhibition team dedicated the exhibition
‘A teaspoon per cup & one for the pot’ to
Oriel.
The Section is now being looked after by
the Collections team and we continue to
receive ongoing support from the
volunteers .
18
The Care of our Customers: Storytelling & Learning
Marketing and Events
The Key Result Areas that the Marketing Plan for 2010-11 focused on were Museum
Experience and Sustainability, specifically increased customer numbers and increased
community value.
Increased customer numbers
In 2010-11, MOTAT saw 267,315 customers come through its gates. This represents a 6.9%
increase on the annual plan target of 250,000, and a 0.4% increase on the previous year. This
is a result of a number of successful achievements for MOTAT, including an increased focus
on tourism, four popular holiday experiences, seven brand new events targeting new
audiences, the opening of three new MOTAT produced exhibitions, successful Auckland area
FREE entry offers, and targeted education marketing initiatives.
MOTAT’s key target markets in 2010-11 were:





Domestic and international tourists
Local families with children
Local adults without children
Local senior citizens
LEOTC students.
Marketing spend per customer for 2010-11 was $1.45, a slight increase on the previous year’s
spend. Marketing spend per tourist (based on indicative tourist numbers only) was $4.43, a
significant improvement on the previous year’s spend of $7.26. This was achieved as a result
of a greater focus on the domestic and international tourist market predominantly through
advertising, product development and industry associations.
One of the key successes for MOTAT in terms of tourism this year was the establishment of
key relationships with other arts, cultural and heritage attractions in Regional Facilities
Auckland (RFA). A working group was put together to work collectively on a promotional
campaign during Rugby World Cup 2011. This working group will continue post-Rugby World
Cup to ensure that Auckland’s arts, culture and heritage organizations are well represented to
tourists. Also stemming from this was the development of a tourism product involving MOTAT,
Voyager Maritime Museum, Riverhead Ferry and Riverhead Tavern. This product will be
launched in late 2011.
19
Another key success was the work done preparing MOTAT for the Rugby World Cup 2011
opportunity in terms of attracting visitors, both domestic and international. MOTAT was
successful in securing funding for its ‘Kiwis Can’ October holiday experience through the
REAL New Zealand Festival, the official Rugby World Cup 2011 non-match event programme.
Only 34% of the total applications received funding, which demonstrates MOTAT’s ability to
offer a unique and relevant culture and heritage experience.
The MOTAT Mates annual membership programme exceeded its annual plan target of 2,700
sales, with 2,968 MOTAT Mates passes sold in 2010-11. The majority of MOTAT Mates
memberships sold continue to be family memberships, assisting to boost the local families with
children customer base. More focus was placed on MOTAT Mates renewals this year. For
example, new marketing material was developed to encourage pass holders to renew their
memberships. As a result, 34.4% of total pass sales were renewals, exceeding the annual
plan target of 20%.
With the installation of MOTAT’s new Customer Relationship Management (CRM) system in
December 2010, the management of the MOTAT Mates programme has become much more
streamlined. Pass holders are issued with professional looking plastic passes, photographs
are taken for identification purposes, and information is more securely stored. Further phases,
including better and targeted communication with MOTAT Mates, will be introduced in the new
financial year.
The MOTAT website continued to demonstrate its value as a source of information and as a
means of driving customers through MOTAT’s gates. The website had a 42.6% increase in
website hits on the previous year. In 2010-11, MOTAT further developed its social media
strategy. MOTAT’s page on Facebook grew from 179 ‘likes’ on 1 July 2010 to 747 ‘likes’ at the
beginning of July 2011. Planning to extend MOTAT’s social media strategy, incorporating You
Tube, Flickr and blogs, was undertaken. These will be implemented in the 2011-12 year.
Driving MOTAT’s marketing strategies were findings from ongoing market research conducted
throughout the year. This included:





Regular customer information collection via MOTAT main entrances, made more
accurate and easily collected with the installation of the new CRM system.
Participation in the Museums Aotearoa visitor satisfaction research project in March
2011.
Face-to-face customer research during April 2011 school holiday period.
Customer feedback collection via feedback boxes, and robust follow up process
Market intelligence – regular monitoring of competitor activity (e.g. media monitoring,
meeting with industry colleagues).
Public relations played a strong role in raising MOTAT’s profile in the marketplace. For the
period June 2010 to May 2011, MOTAT received $735,510 worth of positive PR coverage
from regular proactive media communication. This averages out to $61,293 per month, a
higher monthly value than the previous year. MOTAT continues to build its overall brand
presence in the marketplace.
20
Increased community value
To continue to build increased awareness of MOTAT throughout the greater Auckland region,
a period of FREE entry was offered to different geographical areas as outlined below.
Auckland City Council
Franklin District Council
North Shore City Council
Manukau City Council
Rodney District Council
Waitakere City Council
All of Auckland
TOTAL
13,326
1,211
10,802
4,787
652
12,903
27,904
71,585
MOTAT’s ‘Golden Days’ promotion was offered again in April and May 2011. This gave
Auckland region residents over 65 FREE entry to MOTAT on presentation of their SuperGold
Card. 1,218 seniors visited MOTAT FREE of charge over this period, including groups from
local retirement villages and community organisations. FREE entry was also offered to
grandparents and great-grandparents accompanying students on MOTAT school trips in
October 2010 as part of Greats and Grands Month, celebrated nationwide.
MOTAT continued its Christmas tradition of giving with the ‘Trillian Trust Christmas at MOTAT’
experience in December 2010. Customers were encouraged to purchase a children’s
Christmas gift at one of MOTAT’s shops in lieu of an entry fee. 4,877 gifts were received (a
50.7% increase on the previous year), and MOTAT donated all of these gifts to The Salvation
Army and Auckland City Mission. Furthermore, $4,142.40 was raised in gold coin donations
from MOTAT’s inaugural ‘MOTAT Nights Christmas Lights’ evening event over six nights, used
to purchase additional gifts for the charities.
MOTAT also continued its relationship with the New Lynn Lions by hosting the annual ‘Galaxy
of Cars’ event in February 2011. 5,459 people attended the event (a 16.6% increase on the
previous year) and $31,145 was raised for The Starship Foundation.
14 Mobile MOTATs took place in 2010-11 in support of community events in the Auckland
region, including Christmas parades and RSA Anzac Day parades. The breakdown of Mobile
MOTATs in each council area is:
Auckland City
Franklin
North Shore
Manukau
Waitakere
Outside Auckland region
5
1
2
1
3
2
Throughout 2010-11, MOTAT supported the local Western Springs community. Some
examples of this support included:





Offering advice to the Ponsonby Rugby Club on how to best preserve and care for their
rugby memorabilia.
Helping to fund the Western Springs College 2011 student diary.
Working with the Western Springs precinct around Pasifika Festival 2011.
Meeting with Auckland Zoo as part of the wider RFA group to discuss. opportunities to
work together during Rugby World Cup 2011.
Assisting TAPAC with promoting one of their productions in July 2011.
21
Exhibitions
The year started and finished with two major undertakings for the team. The “I Am The Last
Tram” exhibition opened to the public in September 2010 and received positive feedback from
the public. This was the Museum’s first major new internally produced exhibition and included
objects from across the Museum collection.
The exhibition provides the visitor with a range of interpretive approaches, from text panels to
videos and interactive displays. This approach maintains the visitor’s interest as it breaks up
the reading allowing them to engage in different ways.
The long awaited new Aviation Display Hall began to take shape early in the year with work
commencing on the displays and exhibitions in March 2011. The refurbishment of the existing
hangar was underway by the end of the financial year with the Aviation Display Hall open to
the public in September 2011. The team will continue to develop the displays and exhibitions
in the Aviation Display Hall (ADH) over the next five years.
The team continued to focus on contextualising the Museum’s collection in a thematic and
structured environment. In working with the Museum Collection team we were able to highlight
key objects that had previously been in storage or weren’t given the appropriate distinction.
During the year the team worked closely with the Victorian Village volunteers to develop an
exhibition entitled “One teaspoon per cup and one for the pot” which celebrates Kiwis enduring
love of the age old tradition of a cuppa.
The “Shutter” exhibition opened to the public during the year and was an opportunity to
highlight the Museum’s wonderful camera collection.
Other smaller upgrade projects took place throughout the year with the exhibition team
working alongside other museum teams to enhance the overall museum visitor experience.
22
Museum Experience
The Museum Experience Team has focused on delivering unique experiences for our
customers this year in order to build on existing markets and encourage repeat visitation. The
success of the team’s efforts is reflected in the increase in customer numbers and in MOTAT
Mates sales and renewals.
Education
The Education service for schools at MOTAT continues to go from strength to strength with
28,074 children attending exciting hands-on minds-on learning experiences over the last year.
This was an increase of over 1,000 from the previous year and was 12.3% above our target of
25,000 children. We welcomed over 230 schools to MOTAT and were thrilled to note that not
one school reported that they would be unwilling to recommend MOTAT’s Learning
Experiences Outside the Classroom (LEOTC) programmes to their colleagues. We are very
proud of this validation of the high quality service learning opportunities that we provide.
It was fantastic…the students had such hands-on learning. They learnt and explored so
much! It was the most valuable outing I have been on.
Teacher, Summerville Special School
MOTAT has continued to reduce barriers to access where possible and can report some major
successes in this area. High transport costs continue to be a barrier to low decile school
participation in LEOTC experiences at MOTAT. During Term 1 2011, MOTAT targeted low
decile schools in Auckland with a FREE Entry for Term 1 special offer to help reduce the
barriers to a visit. This produced some excellent results - 60% of the schools and 64% of the
children participating in The Great Race Team Building programme (during Term 1) were able
to attend an LEOTC experience at MOTAT because of this initiative and overall 2,204 children
from 30 schools took advantage of this special promotion.
A lot of our children have never been to MOTAT due to financial constraints. So just
being able to come for free (except for bus cost) was great. Thank You
Teacher, Oranga Primary.
The Education Team has worked closely with MOTAT’s Marketing department to achieve
some major increases in participation. Strategic advertisements were placed in the Education
Gazette publication specifically targeting the Great Race Team Building and Kiwi Identity
programmes. This was very successful with Kiwi Identity receiving 28 bookings in March 2011
compared with a total of 31 bookings for the same programme during the whole of the 20092010 reporting period. This year 3,424 school children and 773 accompanying adults took part
in the Kiwi Identity programme which is becoming one of our most successful Social Studies
programmes and is very well received by visiting schools:
It has been a real catalyst for our Belonging – Culture focus. It created some great
discussion activities.
Teacher, St Joseph’s School
MOTAT’s developing role as a special destination during the Christmas period has continued
to grow with 3,233 children and 827 accompanying adults taking part in our special Christmas
celebration event. This was an increase of 1,316 children over the previous year and this
event is also important as it offered FREE entry to schools who donated gifts which were then
23
distributed to local charities, thus demonstrating MOTAT’s commitment to becoming an
important part of the Auckland’s community landscape.
In order to continue to develop and meet the demands of the continued growth in visiting
school groups and our significant LEOTC contract with the Ministry of Education the
department now has three fulltime permanent Educators as well as the Education Manager
and Bookings Coordinator who all work together to ensure that each and every school has a
quality learning experience at MOTAT. Our most recent LEOTC contract monitoring visit took
place in April 2011 and reported:
The service is going very well in all aspects. It is well supported by schools and
teachers…the standard of resources provided is very high and they are appreciated by
schools.
Monitoring Team, LEOTC
The Education Team has continued to develop MOTAT’s professional reputation and
relationships within the education sector by working with over 200 trainee teachers from
institutions including the University of Auckland, AUT and Te Wanaga o Aotearoa. Exposing
Beginning Teachers to the learning potential of a visit to MOTAT is a valuable exercise that
helps to build a relationship with the next generation of teachers and this allows MOTAT to
become an integral component of their teaching philosophy. We have also maintained strong
links with senior school managers due to our continued sponsorship of Auckland Primary
Principles Association (APPA) which provides us with opportunities to promote our services to
schools at their events.
In January 2011 MOTAT was proud to be the venue for the first Museum Educators
Association of New Zealand (MEANZ) Workshop Road Show: Best Practice & New Directions.
MOTAT’s Education Coordinator was one of the speakers participating in the Outside the Box
component of this event which was attended by museum education specialists from New
Zealand and Australia. MOTAT is pleased to support this professional educators’ organisation
and are represented on the MEANZ Committee – thus ensuring that MOTAT contributes to the
development of the museum learning sector within New Zealand.
The Education Team now has a diverse range of expertise covering primary, secondary and
museum specific education as well as an excellent induction and support programme which
enables the smooth and efficient integration of new Team members. This process has been
particularly important over the previous year which has seen existing Education team
members move on to new challenges in other museums and the classroom. We are very
excited about having our new team in place and are ready to build upon the excellent
foundations established by our predecessors and to continue to offer a full range of fun,
hands-on (experiential), minds-on (reflective), learning experiences which are specifically
designed to capitalise upon MOTAT’s unique environment and support student achievement
related to the New Zealand Curriculum.
Fantastic classroom lesson which was interactive and provided students with clear
learning intentions.
Teacher, Glamorgan School
24
Early Childhood Education (ECE)
MOTAT’s unique multi-sensory environment combined with our range of specially developed
education sessions continues to prove to be an attractive venue for ECE groups with 4,131
children and their caregivers visiting MOTAT over the last year.
Bicultural Policy: Be responsive to our Treaty obligations
Following initial research and planning on the strategic bicultural plan by the Museum
Experience Manager and Education Coordinator a Bicultural Vision Statement was presented
at the Pre Board meeting in November 2010 and was positively received. ‘MOTAT will
embrace biculturalism to reflect tikanga Mâori relating to transport and technology as part of
Auckland/Tamaki Makaurau and New Zealand/Aotearoa heritage’

Visitor Experience and Education team members have undertaken KiaOraMai
customer service training which is underpinned by concepts of Kaitiakitanga and
Manaakitanga.

Team meetings have included simple activity sessions on basic te reo Mâori phrases
and pronunciation of place names.

All public address system announcements feature kia ora as the initial welcome to
MOTAT.

Aspects of Mâori technology, a range of replica Mâori objects and phrases in te reo
Mâori have been added to sessions such as Kiwi Identity, Inventions, Communications
and Transport.

Education staff have prepared personal pepeha greetings for use with visiting groups.

The Education Advisory Group continues to contain members with expertise in te reo
Mâori and the needs of Maori learners which is essential in ensuring that all students
have the opportunity to acquire knowledge of te reo Maori me ona tikanga

Approaching and seeking assistance and guidance from National Services Te
Paerangi to identify the mana whenua of the area was agreed upon as a desirable
course of action.
Customer Experience
This year the Museum enjoyed the highest recorded attendances since the passing of the
MOTAT Act with 267,315 customers welcomed to MOTAT. The new Customer Relationship
Management system (CRM) for front of house went live on 10th December 2010 and has
enabled the Customer Experience team to improve its speed and efficiency when processing
attendances. The new mobile point of sale units have proven effective for third Sundays,
events and holiday experiences ensuring that MOTAT Mates are given preferential entry on
arrival, which in turn improves customer flow through front of house.
25
The Little Corner Store opened for business on 10th September 2010 as part of the ‘I Am The
Last Tram’ exhibition. Incorporating a retail outlet within the overall 1950s exhibition theme has
proven popular with customers. The shop has contributed to the increase in overall retail sales
by 5.3%, exceeding the annual plan target of 5%. The Little Corner Store has created
opportunities by selling an alternative range of products to MOTAT’s Great North Road and
Aviation Display Hall retail outlets. Old fashioned boiled sweets and a selection of Enid Blyton
books have proven to be very popular with customers. The Little Corner Store also provides a
workstation, which has enabled team members to provide administrative support for the wider
MOTAT Team whilst manning the shop.
A highlight was the successful 6th Trillian Trust Christmas Charity Promotion. MOTAT
customers strongly supported the promotion which saw a significant increase in the number of
gifts over the previous year. MOTAT donated a total of 4,877 gifts which were then distributed
to the City Mission and The Salvation Army to help families in need over Christmas.
Holiday and Weekend Experiences
A wide variety of interactive experiences designed to educate and entertain our visitors proved
to be very successful, resulting in delivering, achieving or exceeding all annual targets.
Four thought provoking, educational and exciting Holiday Experiences were delivered
attracting a total of 76,152 customers exceeding the Annual Plan target of 60,000 by 16,152 or
26.7%. These experiences were:


Magic of Science (3 – 18 July 2010) Highly interactive, this fun and educational
holiday experience was based around the wonder of science and ran in conjunction
with the Fonterra Science Roadshow.
Flashback 50’s (25 September – 10 October, 2010). This fun, educational holiday
experience focused on life in New Zealand in the 1950s and showcased our new
exhibition ‘I am The Last Tram’. A variety of ‘firsts’ were achieved on the world stage –
Sir Edmund Hillary scaling Everest, our first Grand Prix and the completion of the
Auckland Harbour Bridge.
26


Super City (3 – 31 January 2011). An interactive, educational experience focused on
building a Super City. The communication objective for this holiday experience was
‘You have the power to build a Super City!’ and was developed to reflect the current
political climate within Auckland as we all contemplated the changes occurring with the
creation of one Council for the greater Auckland area.
Game Changer (16 April – 1 May 2011). This family oriented experience focused on
games, gaming, toys and their history. ‘We change games, games change us’. This
hands-on holiday experience enjoyed strong sponsorship from local Auckland
businesses EB Games, Homebase and Arcade Central all of whom donated items and
manpower and all are keen to continue the relationship with MOTAT.
The value for money, educational focus and fun factor the Holiday Experiences offer assisted
in achieving 2,968 MOTAT Mates sales for the year, exceeding the Annual Plan target of
2,700 by 9.9%.
MOTAT Mates renewals were strong with a total of 1,021 passes renewed for the year. This
also exceeded the Annual plan target by 20% achieving a total renewal rate of 34.4%.
MOTAT continues to enjoy positive customer feedback around the Holiday Experiences
including:
Hi,
I've visited MOTAT twice in the last few weeks with my four year old son to complete all the supercity
events. I just wanted to let you know what a fantastic job you have all done with this! The
conversations we had about the idea of a city, democracy and society were just amazing. I had just as
much fun as he did as we contributed to the cardboard city and painted bricks for the town hall. Thanks
very much!
(Super City Holiday Experience January 2011)
The Museum Experience team continue to work on developing new opportunities that present
MOTAT as an operational museum including:






‘Live’ day operating every 3rd Sunday. This has been extended to include tea etiquette
lessons in the refurbished Oriel’s Tearooms alongside high tea in the café.
Guided tours, most recently the tea tour, developed to highlight the new tea exhibition
– ‘A Teaspoon per Cup and One for the Pot’.
Hosts within the new exhibition ‘I Am The Last Tram’ throughout the week including
weekends.
Weekend experiences including clue busters, treasure hunts, make ‘n’ takes and
Victorian games.
Staff and hosts dressed in period costumes.
A new Blacksmith with a wealth of knowledge and experience who will be
demonstrating the making of key rings and other souvenirs that customers may
purchase from the retail outlets on site.
MOTAT’s very popular children’s birthday parties continue to receive positive feedback with
2,608 children and adults enjoying themselves with their dedicated museum host. This is an
increase of 562 or 27.4% over the following year. Two new birthday themes are currently in
development, a Victorian tea party and Dial 111 for Fire.
Discovery 4, the venue for birthday parties benefited by a complete makeover this year. The
walls and ceilings were all repainted and five new floor to ceiling panels were created to
replicate the images on the windows – Avro Lancaster, Cooper Climax, K900 steam
locomotive, Tram 906 and the Chrysler Imperial. These were erected along the back wall to
effectively cover the internal windows. The half wall isolating the mezzanine floor has been
removed and the stairs extended along the whole mezzanine area to create a ‘staging’ area.
This has greatly improved the space, making it flow a lot better and make it more of a ‘useable’
space for educators, birthday and holiday experiences.
27
I just wanted to pass on my thanks to MOTAT for a fantastic birthday party for our son on Saturday.
Everyone just totally loved it, including all the parents. The ladies were fantastic. It was run extremely
well. The party room was fantastic. The venue was spotlessly clean (which is a biggie for me).The kids
had a blast of a time.
I would totally recommend you to anyone I can as by far your venue is probably the best children’s party
I have ever been to and the price is very affordable. All your staff were incredible.
Thank you so much.
Kind regards
Events, Functions and Special Interest Groups
The Museum Experience team focused on developing and delivering themed days that
highlight the collection areas and also target new customer groups within the community. One
of the Annual Plan targets was to explore extended opening hours for the Museum.
As a result, five new themed events were added to the event calendar this year.

Trillian Trust MOTAT Nights Christmas Lights.
This event ran over six evenings, Saturday and Sunday from 8pm – 11pm over the
three weekends in December in the lead up to Christmas. The Victorian Village
buildings and fences were outlined in LED lighting, encouraging customers to visit the
cottages and view the collection objects on display. There were bands and carolers, a
coffee cart and Christmas treats to enjoy including mulled wine. One of the MOTAT
heritage trams was lit and running and there were actors in Victorian costume,
children’s Victorian games on the lawn and the Forge was operational. A gold coin
donation for entry resulted in $4,142 being collected for Charity.
Hi there,
I attended MOTAT Nights last Saturday night with my husband and had a perfectly wonderful
evening. I just wanted to say thank you for helping me find Christmas after 11 years in New Zealand
(originally from UK). The lights, the brass band, the children running around playing games, the
blacksmith, and the chapel full of presents, and a little mulled wine all conspired to bring me to
tears; much to the amusement of my New Zealand family.
Congratulations on a very simple event, extremely well done. Many thanks for a great experience.
28

Valentines at MOTAT
This ticketed event was held from 7.30pm – 9pm on 14th of February with 37 double
tickets sold of the possible 50 at a cost of $149.95. This event consisted of a double
decker champagne tram ride followed by a romantic picnic supper on the lawn in the
Victorian Village where couples were serenaded by a band and enjoyed the fairy lights
adorning the buildings and trees in the village. The exhibition ‘I Am The Last Tram”
was hosted for the evening and many took the time to wander through.
Once again, the Tram Section willingly supported this event, which provided a
wonderful opportunity to showcase the double decker tram. We received wonderful
local business support who provided free items for ‘goodie bags’ for the picnic baskets
‘When my husband came home and told me he was taking me to MOTAT for Valentine’s day I
thought he was joking! This is so lovely, I am really enjoying it, it has made me see MOTAT in
a whole new light. I hope you have this event again next year as I know several of my friends
that would love this!’

White Night
This event on the 12th of March, was hosted by the Auckland Arts Festival 2011. Over
50 cultural destinations in Auckland stayed open until midnight, including MOTAT.
MOTAT supported this event by opening 6 - 12pm and had the following activities –
Voyager1 rides, lolly maker, two military search lights operating in the courtyard and a
display of military vehicles. All museum galleries were open along with bookbinder
workshops, printing demonstrations and the Victorian Village was lit with fairy lights.
Despite the event coinciding with Pasifika, 453 people attended raising $525.20 for
charity in gold coin donations.

Mothers Day Tea party
This event held on the 8th of May was tailored to showcase several displays within the
Museum, but primarily the new exhibition ‘A Teaspoon per Cup and One for the Pot’.
We enjoyed sponsorship from Bell Tea including their Master Tea Blender’s attending
for the day and free tea tasting.

Aether and Iron, A Time Traveller’s Day Out
This event was held on the 19th of June with attendances of 2,706 a museum record
for a new event. The focus was on showcasing the Pumphouse, specifically the Beam
engine, the Victorian Village, Telecommunications and the Rail Section. The
Pumphouse and Beam engine were operational, along with the steam train at Meola
Road. Telecommunications played Jules Verne and the ticker tape and morse code
machines ran all day with time traveler messages. This event attracted a completely
new audience, across all ages, and received rave reviews. Using the power of social
networking for the first time, we were able to access new communities and as a result
we had people from as far away as Oamaru, Christchurch and other NZ destinations
travelling to Auckland to attend. We understand that Steampunk communities as far
abroad as Russia have been reviewing this event online with interest. We enjoyed
sponsorship from Weta workshops and also a well known NZ costume designer who is
best known for her work on Lord of the Rings.
29
Walsh Memorial Library
In another busy year the staff at the Walsh Memorial Library have continued to provide
the high level of customer service previously experienced by internal and external
customers. As well as an increase in the numbers of visitors through the front doors there
had been a steady increase in the number enquires received by email and phone.
In the past 12 months the Oral History Librarian, interviewed and added eight new
interviews to the collection. At the same time she has started a large project in digitising
older interviews. These have to be done in real time and she has to date been able to
add over 30 hours of interviews to the collection.
During the year the Library has worked alongside the Museum Experience team in order
to create Library based activities as part of the holiday experiences and over the year has
offered themed storytimes, word games, Braille books and oral histories as part of the
overall experience. The word of mouth feedback has been overall positive and the public
have enjoyed coming into the Library and seeing what the collections consist of.
The Library staff have also been collaborating with members of the Exhibitions team and
have provided research, collection objects and text towards new exhibitions at MOTAT.
The I-Spy programme for pre-schoolers has continued to be a real drawcard for younger
visitors, averaging around 8 participants each school term week. 2010/2011 saw a
continuation of strong visitor numbers with over 14,500 people through the doors.
The Library also saw an increase in the number of enquiries responded to, 338 over the
whole year. The annual plan target of responding to enquirers within one working day,
demonstrating the commitment to customer needs was met.
The Library continued to highlight items from the collection with the regular ‘New to the
Library’ space on the MOTAT website. At the beginning of 2011 the Library Manager with
the help of the staff and volunteers created ‘100 years of flying Kiwis : a photographic
tribute to the Walsh Brothers’ – an exhibition of images and documents from the Library’s
collection celebrating the centenary of their first flight in New Zealand and the
establishment of the Walsh Brothers flying school. This is a suitable exhibition for the
library as the library is named after the brothers. An article about the exhibition and the
Walsh Brothers was published in the 2011 autumn edition of Heritage Matters.
The Library benefited from over 620 volunteer hours in the 2010/2011 financial year with
a total of 4,091 records added to the Vernon cataloguing database. Expert subject
knowledge from the volunteers has been invaluable in the documentation of large parts of
the archival backlog. Recently volunteers have started to focus the cataloguing of the
huge variety of items that found in the Les Downey rail collection.
The ongoing project to address the cataloguing backlog also continued throughout the
year and we now have around 90% of our open shelves material catalogued onto the
collection management system. The consistently high standard of cataloguing has again
seen a large number of holdings added to Te Puna, the New Zealand national database
and the uniqueness of the collection at the Walsh Memorial Library is again confirmed
with our copies often being the only ones available in New Zealand. Contributing to the
national database helps raise awareness of the Library and its resources to potential
users and enthusiasts.
30
267,315
customers
10th year in a row attendance increases
28,074
students experienced LEOTC programmes
71,585
FREE ratepayer admissions
2,968
MOTAT Mates
Pass holders
4,131
participants in early
childhood
programmes
100% satisfaction rate
on LEOTC programmes
31
The Care of Our People: One Team – One Plan
Operations
The Museum continued with growth in visitor numbers of 267,315 up 1,042 or 0.4% on
last year. This trend reflects the popularity of MOTAT as a destination of choice
particularly from the family market. Management in reviewing admission charges made
the decision to hold prices at the same level despite the increase in GST. Despite the
new Auckland City structure coming into place during the year the Council FREE Days for
ratepayers and residents continued. There are a few more challenges for the Museum
around ensuring admission revenues are not diluted given the traditional Council
catchment boundaries no longer exist. Patronage from the community was 71,585 up
25% on last year. It is expected that this will increase in the upcoming year due to the
MOTAT levy now being shown on all rate demands.
MOTAT Mates annual passes also reflected this trend with sales of 2,968.
Supporting the community remains a focus with a number of events and initiatives being
undertaken such as Heritage Week in which MOTAT joined its fellow organisations in
providing a coordinated transport system that enabled the community to more easily visit
each of the sites. Senior citizens were again invited to utilise their gold cards for FREE
admission during the Golden Days at MOTAT promotion. A reduced number of Mobile
MOTATs were carried out this year as greater emphasis was placed on the wear and tear
of the vehicles normally used for these events. The Ford V8 fire tender was taken to the
North Shore Events Child Cancer Foundation Christmas party to deliver Santa to some
eagerly waiting young children. The fire engine with its open configuration, wooden
ladders and gleaming chrome bonnet attracted huge interest from motorists travelling
along the Northern motorway. MOTAT once again in association with the Trillian Trust
was instrumental in facilitating the collection of donated Christmas gifts for the needy
children of Auckland. In the lead up to Christmas, schools or visiting classrooms were
asked to provide suitable wrapped presents in lieu of admission and visitors were invited
to purchase a gift from the MOTAT shop again, in lieu of the admission charge. This
Christmas was very challenging for a number of families and feedback from the City
Mission was that MOTAT ‘came to their rescue’ by providing 4,877 gifts for distribution.
MOTAT’s educators turned in a very good result for the year by exceeding the 25,000
target number of students set out in Learning Environment Outside The Classroom
(LEOTC) contract with the Ministry of Education. Numbers were 28,074 up 3.8% on last
year. With our sponsorship of the Auckland Primary Principles Association (APPA) and
our hosting of the teachers at MOTAT we remain very committed to the learning
environment. An additional $10,000 up 12.5% will be allocated to the 2011/2012
education budget.
Once again the tremendous contribution and assistance from our volunteers from all
eleven collection Sections must be acknowledged. Despite being able to attract new
volunteers this is not at a level that will sustain museum operations going forward and
continues to be of concern particularly when restoration projects in some of the Sections
are having to frequently utilise third party service providers at normal commercial labour
rates. Not unexpectedly competition for funding through the budget process is keen
however priority in funding allocation must be given to those Sections who are able to
retain the majority of work in house.
32
Revenue
Admission revenue exceeded target by $48,830 or 6.5%. This was an extremely positive
result given that the Motions Rd site has been closed to visitors since March 2011 while
construction of the new Aviation Display Hall progresses. Third Sunday activities
continued but were limited due to the construction site safety requirements.
Shop sales exceeded target despite a challenging year for some families. The selection
of stock items is becoming more difficult as a balance between quality and price becomes
necessary. The new Aviation Display Hall when opened will have a shop front
showcasing a number of new aviation related products for sale.
MOTAT has continued to be seen by film companies as a site with interesting backdrops
particularly for advertisements. This year revenue was gained from two major
productions. Let’s Get Inventin’ was also filmed inside the steam shed. While no revenue
was directly received the TV exposure will be significant for the Museum.
Birthday parties continue to be popular and exceeded budget. MOTAT considers all
commercial opportunities as they present themselves. This year’s Pasifika Festival once
again enabled both the Museum and Western Springs College to gain some revenue
from vehicle parking.
Functions remain a struggle for the Museum in that the site and facilities at Cropper
House along with the need to ensure the care of our artefacts on display results in added
costs that a catering event centre would not have. The Museum will need to consider this
in its next Strategic Plan as a heavy investment is likely to be required if we are to be
competitive in this market.
Business Improvement
MOTAT understands and is committed to ensuring ratepayers receive the best value for
their rates. As with any business, costs are continually reviewed by challenging internal
process and procedures. As and when required, contracts with external service providers
are reviewed. The Security Services Contract expired at the end of this year and will go
out to tender. The Operations Budget and subsequent allocation is a competitive process
with all departments taking part in a cross functional approach intended to be both
transparent and consultative.
A great example of cost management this year was the decision to purchase a second
hand excavator for the Rail Section to be used for the major upgrade of their rail track. A
purchase price of $8,000 has resulted in some 290 hours of use which if costed out at
normal commercial rates is estimated to be circa $29,000.
Health & Safety
As in all businesses MOTAT treats Health and Safety with significant importance. As
many of our volunteers and visitors are elderly, an investment was made this year in the
purchase of two defibrillators with one located at each site. These are simple to operate.
While there have been no major safety incidents this year management decided it to be
prudent given some high profile cases in which organisations have been heavily fined as
a result of poor safety controls to engage the services of an external safety advisor. This
was endorsed by the Board. The consultant identified a number of improvements to be
made particularly in the workshops which are progressively being implemented.
33
An inspection by the Department of Labour on our Dangerous Goods procedures
identified a number of shortfalls which were immediately rectified to the inspector’s
satisfaction.
Health and Safety meetings continue to be held with all staff every month and features as
a standard Agenda item on the monthly Collection Manager Operations meeting to be
communicated by individual Collection Section Managers back to their volunteers.
Ratings for health and safety form part of the yearly performance review for all full time
staff.
Support Services
The Museum introduced the Kia Ora Mai Customer Service programme during the year.
The programme is closely aligned to the MOTAT Competency Framework that forms the
foundation for all museum people care processes.
New volunteer tour guiding roles were introduced during the year with regular volunteer
guides welcoming museum visitors to the newly opened “I Am The Last Tram” exhibition.
The team also focused on the roll out of the HR Self Service programme for all new
employees providing them with access to online leave requests, payslips and the ability
to self manage their personal information online.
It is appropriate that MOTAT acknowledges the outstanding contribution made by the 300
MOTAT volunteers across the Museum.
34
Governance: Board Sub-Committees
The Board continues to develop the appropriate governance structures to ensure that it fully
embraces its legal, social and corporate governance obligations.
From the 10 Board members and Museum management it has created five specialist
subcommittees:
Audit Committee
Chairman:
Committee members:
James Doughty
Paul Bayly, Giles Ellis, John Syme, Jeremy Hubbard,
Peter Elderkin
This Committee was established in June 2006 to assist the Board to discharge its statutory
duties and oversight responsibilities relating to financial reporting, risk assessment, audit
and regulatory compliance.
Remuneration Committee
Chairman:
Committee members:
Paul Bayly
The Remuneration Committee oversees the performance and remuneration of the Museum
Director receiving input and guidance as required from Museum management and external
independent sources with specialist expertise in the area of remuneration and performance.
Project Control Group Committee
Chairman:
Committee members:
Ross Sharp
Chris Chitty, Ian Hambly, Brian Henshall, Jeremy Hubbard,
Peter Elderkin, Alan Curtis
The Project Control Group oversees the Museum’s redevelopment projects.
In 2010/2011 this has included:
 Overseeing the Aviation Display Hall Project and associated works such as relocation of
the crew room and roading improvements.
 Monitoring MOTAT’s involvement in the Waterfront Tramway Project.
MOTAT Board/MOTAT Society Committee
Chairman:
Committee members:
Neil Reid
Graham Anderson, Chris Chitty, Ian Hambly, Andre Pointon,
John Syme, Lyndsay Whittle.
The purpose of the committee is to understand how the Board and the MOTAT Society can
effectively work together to create a positive relationship to achieve the strategic objectives
of both organisations while maintaining the obligations of the MOTAT and the Society
Memorandum of Understanding.
35
Fundraising Committee
Chairman:
Committee members:
Giles Ellis
Paul Bayly, James Doughty, Neil Reid, Ross Sharp, Jeremy
Hubbard, Warwick Nicoll, Peter Elderkin
Again this year the focus has been on the funding of the new Aviation Display Hall complex.
Construction of stages 2 and 3 of the project comprising the new Aviation Display Hall
proceeded with the building being handed over to MOTAT toward the end of the financial
year. The Board agreed to provide interim funding to allow the existing aircraft hall to be
upgraded and for work on the exhibitions.
The changes to the structure of local body governance in Auckland and the establishment of
the Auckland Council in November resulted in the $2million loan approved by the Auckland
City Council, for the project, not being approved by the Auckland Transition Agency prior to
its disestablishment. The new Regional Facilities Auckland Board has recommended to the
Auckland Council that the loan be approved and MOTAT is awaiting the decision of the
Council.
Following the decision of the Ministry for Culture and Heritage in the 2009/10 financial year
was premature, a
new application was made for $4.521million being the shortfall on stages 2 through 5 of the
project. The funding available for distribution was reduced owing to the Christchurch
the Len Lye Centre in New
Plymouth. This result is very disappointing and means that the complex which will house the
most comprehensive aircraft collection in New Zealand will open without support of Ministry
for Culture and Heritage funding.
Both the Lotteries Grants Board and the ASB Community Trust allowed their funding to be
used for the construction of Stages 2 3, the new Aviation Display Hall. The MOTAT Board
is very appreciative that these two supporters were willing to change the conditions of their
original grants to allow the staging of the project. The continued support of the Chisholm
Whitney Family Charitable Trust for the project is very much appreciated.
The construction of a classroom within the Aviation Display Hall has been generously
supported by a grant of $20,000 from the Trusts Charitable Foundation. The classroom is an
essential part of the Learning Experience Outside of the Classroom (LEOTC) programme
offered by the Museum under contract from the Ministry of Education.
Christmas at MOTAT was again supported by the Trillian Trust with a grant of $13,445 for
the lighting of the Victorian Village. The promotion resulted in a record 4,877 presents being
presented to the Salvation Army and the City Mission for distribution to children.
A grant of $18,000 from the New Zealand Lotteries Board REAL New Zealand Festival will
in October.
MOTAT most sincerely thanks the Territorial Local Authorities,
Regional Facilities Auckland, Trusts, and other organisations who
have supported the Museum during the year.
36
MUSEUM OF TRANSPORT AND TECHNOLOGY
Annual Accounts 2010 – 2011
Introductory statement
We are pleased to report that MOTAT has retained its unqualified audit opinion in 2010/11.
The numbers presented in the audited accounts are sound and there are no material issues.
As has occurred in previous years, the $3.695 million surplus shown in the Statement of
comprehensive income is reinvested in the Museum particularly for the Aviation Display Hall
capital project in the year under review.
MOTAT remains strong and well positioned to continue to present our important collection to
the people of the Auckland region, fellow New Zealanders and visitors to our country.
37
Museum
ofofTransport
andTechnology
Technology
Board
Museum
Transport and
Board
FINANCIAL STATEMENTS for the year ended 30th June 2011
STATEMENT OF COMPREHENSIVE INCOME
for the year ended 30th JUNE 2011
Note
Levies from Territorial Authorities
Grants and Donations
Rent – Donation
Interest Received
Other Operating Income
2
1.3
3
Operating Revenue
Employee Benefits Expense
Depreciation Expenses
Finance Expenses
Rent – Expense
Other Expenses
Net Surplus
4
5
6
7
Total Comprehensive Income
2011
10,062,000
1,268,553
293,344
171,154
1,112,357
12,907,408
2010
9,317,000
697,515
293,344
243,033
1,157,680
11,708,572
3,220,161
617,182
62,834
293,344
5,018,010
2,917,622
601,270
65,363
293,344
5,316,790
9,211,530
9,194,389
3,695,878
2,514,183
3,695,878
2,514,183
2011
2010
40,211,972
3,695,878
43,907,850
37,697,789
2,514,183
40,211,972
STATEMENT OF CHANGES IN EQUITY for the
year ended 30th JUNE 2011
Opening Equity
Total Comprehensive Income
Closing Equity
8
The accounting policies and notes to these financial statements form part of, and should
be read in conjunction with these financial statements.
38
39
Museum of Transport and Technology Board
STATEMENT OF CASH FLOWS
for the year ended 30th JUNE 2011
Note
2011
2010
12,517,161
11,700,792
8,619,009
7,527,994
59,517
65,363
3,838,636
4,107,435
10,076,826
4,437,699
(10,076,826)
(4,437,699)
Proceeds from borrowings
6,033,458
2,530
Cash was applied to:
Repayment of borrowings
53,120
53,120
Net Cash (applied to)/from Financing
Activities
5,980,338
(50,590)
Net Increase/ (Decrease) in cash held
Opening Cash Balance
(257,850)
1,090,320
(380,855)
1,471,175
832,470
1,090,320
832,470
505,118
0
832,470
585,202
1,090,320
Cash from Operating Activities
Cash was provided from:
Receipts from levies, grants and customers
Cash was disbursed to:
Payments to Suppliers, Employees and others
Borrowing costs paid
Net Cashflow from/(applied to) Operations
14
Cashflow from Investing Activities
Cash was applied to:
Payments for property, plant & equipment
Net Cash (applied to)/from Investing Activities
Cash flow from Financing Activities
Cash was provided from:
Closing Cash Balance
Represented by:
Cash and Equivalents
Short term Investments
10
The accounting policies and notes to these financial statements form part of, and should
be read in conjunction with these financial statements
40
NOTES TO THE FINANCIAL STATEMENTS for the Year Ended 30 June 2011
1. Financial Instruments
Financial instruments are recognised in the statement of financial position when the
entity becomes party to a financial contract. They include cash balances, bank overdrafts,
receivables, payables, investments in and loans to others, and term borrowings.
Receivables and Payables
Receivables and payables are initially recorded at fair value and subsequently carried at
amortised cost using the effective interest method. Due allowance is made for impaired
receivables (doubtful debts). The resulting carrying amount for receivables is not
materially different from estimated realisable value.
Borrowings
Borrowings are initially recorded at fair value net of transaction costs incurred, and
subsequently at amortised cost using the effective interest method.
The effective interest rate is the rate that exactly discounts estimated future cash
payments through the expected life of the borrowings or, where appropriate, a shorter
period, to the net carrying amount of the borrowings.
Borrowings are classified as current liabilities unless MOTAT has an unconditional right to
defer settlement of the liability for at least 12 months after the balance date.
1.1 Credit Risk
To the extent that the organisation has a receivable from another party, there is a credit
risk in the event of non-performance by that counterparty. Financial instruments which
potentially subject MOTAT to credit risk principally consist of bank balances and
receivables.
MOTAT has minimal exposure to a small volume of small value trade receivables arising
from group and school visits and venue hire. Prompt action is taken to collect overdue
amounts. Bad debts written off in 2011 were NIL (2010 NIL). MOTAT manages its
exposure to credit risk to minimise losses from bad debts.
MOTAT manages its exposure to credit risk by holding operating funds not immediately
required with ASB Bank Limited which has an “AA” rating by Standard and Poors.
MOTAT does not normally require any collateral or security to support financial
instruments due to the quality of financial institutions and trade debtors dealt with.
MOTAT continuously monitors the credit quality of major financial institutions that are
counter parties to its financial instruments, and does not anticipate non-performance by
the counter parties.
Maximum exposures to credit risk at balance date are the carrying amounts of financial
assets:
2011
2010
Cash and Cash Equivalents
832,470
505,118
Short Term Investments
585,202
Accounts Receivables
60,308
39,442
41
The above maximum exposures are net of any recognised impairment losses on these
financial instruments.
1.2 Liquidity Risk
Liquidity risk represents MOTAT’s ability to meet its financial obligations on time. MOTAT
generates sufficient cash flows from its operating activities to make timely payments.
2011
Less than 1 year
1-5 years
Greater than 5
years
Total
Creditors and
accruals
1,364,903
-
-
1,364,903
Employee benefits
224,255
-
-
224,255
ACC Loan
55,776
252,419
895,362
1,203,557
ASB Loan
6,033,458
-
-
6,033,458
2010
Less than 1 year
1-5 years
Greater than 5
years
Total
Creditors and
accruals
1,894,906
-
-
1,894,906
Employee benefits
192,885
-
-
192,885
ACC Loan
53,120
240,402
963,155
1,256,677
MOTAT’s approach to managing its liquidity risk is to ensure adequate funds are
maintained in the form of deposits and banking facilities. MOTAT carefully monitors short
and long term cash flows forecasts and ensuring sufficient liquidity to meet its liabilities
when due.
1.3 Market Risk
Currency Risk
MOTAT does not undertake any material transactions denominated in foreign currencies
and therefore has no exposure to foreign currency risk.
Interest Rate Risk
The Board has a loan from Auckland City Council of $1,147,781 (2010 - $1,203,557) which
is secured by first mortgage over the lease of MOTAT’s land. MOTAT and Auckland City
Council have renegotiated the loan agreement with effect from 1 July 2003 at an interest
rate of 5% p.a, which is fixed for the life of the loan. MOTAT will repay the loan in monthly
instalments of $9,663 ($115,956 per year consisting of principal and interest) for a period
of 23 years.
The Board has a loan from ASB Bank Limited of $6,033,458 (2010 - Nil) which is repayable
one year from first draw down. Subsequent to year end the loan maturity has been
renegotiated. See note 21 for more details.
42
MOTAT only has exposure to interest rate risk to the extent that it does not invest cash
and cash equivalents for a fixed term at fixed rates. The exposure to interest rate risk is
managed by investing in short term investments maturing in less than 12 months. The
range of interest rates is reviewed monthly. By managing interest rate risk MOTAT aims to
moderate the impact of short-term fluctuations in interest rates. Over longer periods
changes in rates will have an impact on the operating surplus. During 2010/11, MOTAT
received $171,154 (2010 $243,033) interest from fixed term deposits and call account at
average 3.40% (2010 4.5%) interest rate.
As at 30 June 2011 MOTAT held cash and cash equivalents and short term investments
totalling $194,612 (2010 $505,118) which were at floating rates. A movement in the
interest rate of plus or minus 1% has an effect on interest income of $1,946 (2010
$5,051).
1.4 Fair Values
The estimated fair values of financial assets and liabilities being cash and cash equivalents,
short term investments, receivables, payables and interest bearing loans do not differ
from carrying values.
2. GRANT & DONATIONS
Grants
ASB Community Trust
Chisholm Whitney Family Charitable Trust
Other Donations and Grants
Sky City
Education Grant
2011
1,000,000
60,870
72,583
0
135,100
1,268,553
2010
400,000
60,870
33,045
68,500
135,100
697,515
3. OTHER OPERATING INCOME
Gate and Tram Admission
Hireage, Events and Functions
Other income
Shop Sales
2011
807,863
94,225
47,284
162,986
2010
849,534
100,792
56,849
150,685
1,112,357
1,157,680
4. DEPRECIATION EXPENSES
Leasehold Improvements
Furniture and Fittings
Vehicles
Computers and Software
Display Equipment
Plant & Equipment
Depreciation Total:
2011
438,474
31,015
9,691
48,337
11,268
78,400
617,182
2010
428,386
30,124
4,492
55,819
12,039
70,410
601,270
43
5. FINANCE EXPENSES
Interest
2011
2010
62,834
65,363
6. OTHER EXPENSES
Other Expenses:
Acquisitions - Library/Registry
Amenities
Audit
Bank/Merchant + EFTPOS Fees
Board - associated/remuneration
Catering & Functions
Conservation
Consultancy/Legal Fees
Cost of Shop Sales
Courier/Postage
Research/Database - Library/Registry
Energy/Fuel
Events/Exhibitions/Signage
Expendable Programme Resources
Fees, subs, permits & Licences
Fixed Assets expenses (<$500)
Insurance – premiums
IT Support costs
Leases - Equipment
Maintenance expenses
Travel, Accommodation, Vehicle Hire
Miscellaneous expenses
Marketing
Off-site Storage
Payroll/Staff, Stakeholder
Care/Development
Photocopying & Printing/Stationery
Promotion
Publications Costs
Rates - Land/Water
Redevelopment expenses
Restoration expenses
Safety/Security
Subscriptions/memberships
Sustainability
Telephones
Other Expenses Total:
2011
2010
1,085
4,364
31,016
81,796
126,546
37,702
25,574
144,383
93,177
10,624
7,908
172,001
833,669
7,810
50,244
26,390
155,522
124,215
19,097
796,592
16,716
13,728
316,393
255,530
6,963
54,840
31,961
30,155
127,059
43,304
13,820
81,271
82,584
7,941
7,604
120,211
899,238
73,708
23,814
10,412
205,191
87,580
21,742
730,403
14,918
167
320,040
241,989
502,678
52,227
695
22,762
87,752
135,130
510,730
274,377
18,338
2,000
59,243
657,304
67,182
83,778
14,922
98,777
174,765
686,854
208,600
25,791
1,570
60,334
5,018,010
5,316,790
44
7. Statement of Comprehensive Income Net Surplus
The statement of comprehensive income net surplus does not reflect the cash surplus
position. The net surplus of $3,695,878 does not include capital expenditure incurred
during the year.
8. EQUITY
Equity comprises:
General Reserves
Opening Balance
Current Year Surplus
2011
2010
40,211,972
3,695,878
37,697,789
2,514,183
43,907,850
40,211,972
9. INCOME IN ADVANCE
These reserves consist of grants received for a specified purpose which have yet to
be expended.
Analysis of Income in Advance
Aviation Hangar Relocation Reserve
DC3 NAC Repaint Reserve
Engineers Cottage Reserve
KA & LA Locomotives
Lancaster Restoration
Mosquito Restoration
Stewart Family Memorial Trust
NZ2011 Festival Lottery Fund
Tram # 17 Fund
2011
70,000
1,350
11,931
9,390
138,025
2,000
7,500
18,000
7,945
266,141
2010
70,000
1,350
11,931
9,390
67,964
2,000
7,500
0
7,945
178,081
10. CASH AND CASH EQUIVALENTS
Cheque Account
Business Saver Account
Call Account
Imprest Account
Total
2011
286,856
530,558
8,544
6,512
832,470
2010
493,997
5,028
6,093
505,118
Cash and Cash Equivalents include items that have a maturity date of less than 3 months
and other liquid items such as cash floats. The utilisation of these funds is for the day to
day operations on the museum.
45
11 a) PROPERTY PLANT AND EQUIPMENT
Leasehold
Redevelopment
Improvements
Costs
2011
2011
($)
($)
Opening Balance 1 July
Add : Additions during the year
Total
2011
($)
70,624
19,810
232,969
19,615,909
342,817
9,499,705
9,698
48,070
46,133
11,787
90,564
10,048,773
-
186,359
64,648
-
-
1,533
-
438,474
15,330,206
Reconciled to :
Cost
Less : Accumulated depreciation
14,816,818
1,726,142
15,330,206
Net Book Value
13,090,676
15,330,206
-
Leasehold
Redevelopment
Improvements
Costs
2010
2010
($)
($)
-
-
3,800
-
-
617,182
83,176
93,181
106,580
20,329
323,352
29,047,500
373,718
290,542
141,917
48,736
585,917
479,337
55,972
35,642
946,808
623,456
32,251,356
3,203,856
83,176
93,181
106,580
20,329
323,352
29,047,500
Furniture &
Fittings
2010
($)
Motor
Vehicles
2010
($)
Computer &
Software
2010
($)
30,446
30,000
56,391
-
Reconciled to :
Cost
Less : Accumulated depreciation
14,409,352
1,287,671
6,016,860
Net Book Value
13,121,685
6,016,860
-
-
78,400
3,933,853
6,016,860
-
11,268
332,967
13,121,685
-
186,359
48,337
70,053
Closing balance 30 June
78,219
186,359
9,691
25,494
-
-
31,015
102,638
428,385
-
2,083,007
-
-
38,160
13,217,104
Less : Disposals during the year
Less : Depreciation
Plant &
Equipment
2011
($)
51,002
13,090,676
Add : Additions during the year
Display
Equipment
2011
($)
102,960
Closing balance 30 June
Opening Balance 1 July
Computer &
Software
2011
($)
6,016,860
Less : Disposals during the year
Less : Depreciation
Motor
Vehicles
2011
($)
13,121,685
Less: WIP Transfer from
Add: WIP Transfer to
Furniture &
Fittings
2011
($)
-
-
Display
Equipment
2010
($)
Plant &
Equipment
2010
($)
31,849
-
Total
2010
($)
249,337
15,779,481
54,042
4,437,699
-
-
-
30,124
4,492
55,819
12,039
70,410
601,270
102,960
51,002
70,624
19,810
232,969
19,615,907
362,487
259,527
90,047
39,045
501,624
431,000
44,185
24,375
778,025
545,056
22,202,582
2,586,674
102,960
51,002
70,624
19,810
232,969
19,615,909
The amount of Borrowing costs capitalised during the period is $125,679.
Impairment
Management and the Board have reviewed all fixed assets at the balance date and have not identified any indicators
of impairment. That being the case, the Board is satisfied that there have been no fixed assets that have suffered
impairment during the year.
46
11 b) COLLECTION ASSETS
Opening Balance 1 July 2010
Village
building
Printing,
contents
Library
and
Village
and
Rail
Aviation
Steam
Road
Textiles Buildings Trams Telecoms Emergency Buses Military Agriculture
Total
2011
2011
2011
2011
2011
2011
2011
2011
2011
2011
2011
2011
2011
($)
($)
($)
($)
($)
($)
($)
($)
($)
($)
($)
($)
($)
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000 120,000
371,200 225,000 359,500 1,672,025 22,817,025
Add : Additions during the year
-
-
-
6,500
21,550
-
-
-
-
-
-
-
28,050
Less : Depreciation
-
-
-
-
-
-
-
-
-
-
-
-
-
Less : Impairment
-
-
-
-
-
-
-
-
-
-
-
-
-
Less: Disposal
-
-
-
36,500
23,500
-
-
-
-
20,000
-
-
80,000
Closing balance 30 June 2011
3,208,000 4,135,000 5,130,000 1,629,500 258,850 3,566,000 2,110,000
120,000
371,200 205,000 359,500
1,672,025 22,765,075
Reconciled to :
Cost
Less : Accumulated depreciation
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000
-
120,000
-
371,200 225,000 359,500
-
1,672,025 22,817,025
-
Less : Net Changes during the year
Net Book Value
Opening Balance 1 July 2009
Add : Additions during the year
Less : Depreciation
-
-
-
30,000
1,950
-
-
3,208,000 4,135,000 5,130,000 1,629,500 258,850 3,566,000 2,110,000
Rail
2010
($)
-
Aviation
2010
($)
-
Steam
2010
($)
-
Road
2010
($)
-
Village
building
contents
and
Village
Textiles Buildings
2010
2010
($)
($)
-
Trams
2010
($)
-
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000
-
-
-
-
-
-
-
120,000
-
20,000
371,200 205,000 359,500
Telecoms Emergency Buses
2010
2010
2010
($)
($)
($)
120,000
-
-
-
51,950
1,672,025 22,765,075
Printing,
Library
and
Military Agriculture
2010
2010
($)
($)
-
371,200 225,000 359,500
-
-
-
Total
2010
($)
-
1,672,025 22,817,025
-
-
Closing balance 30 June 2010
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000
120,000
371,200 225,000 359,500
1,672,025 22,817,025
Reconciled to :
Cost
Less : Accumulated depreciation
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000
-
120,000
-
371,200 225,000 359,500
-
1,672,025 22,817,025
-
Net Book Value
3,208,000 4,135,000 5,130,000 1,659,500 260,800 3,566,000 2,110,000
120,000
371,200 225,000 359,500
1,672,025 22,817,025
In 2010/11 only new additions to the collection were valued. No other collections items were valued during the year.
Valuations performed in 2009/10 were deemed still appropriate for all collection assets valued. Collection assets
have been assessed by the collection managers and the Board and no indicators identified that would suggest that
collection assets have been impaired during the year.
Previous valuations performed in 2009/10 were provided by:
-Webb’s valuation services valued, using current market value, the majority of the collection including cars, military,
fire engines, trucks, buses, trams, steam, railways, textiles, telecommunications, printing, library collections &
ceramics.
- Premi-Air Aviation valued, using current market valuation, the aircraft collection.
- BQH valued the buildings, using replacement cost, including the Victorian village & Pumphouse Buildings.
47
12. CREDITORS AND ACCRUALS
Trade Creditors
Sundry Creditors
Employee Entitlements Holiday Pay
2011
326,762
1,038,140
224,254
2010
408,867
1,460,839
192,885
1,589,156
2,062,591
13. LOAN
Current Portion – ASB Bank Loan
Current Portion– Secured ACC Loan
Non-Current Portion – Secured ACC Loan
Total
2011
6,033,458
55,776
1,147,781
7,237,015
2010
0
53,120
1,203,557
1,256,677
MOTAT has a loan from Auckland City Council which is secured by first mortgage over the
lease of MOTAT’s land. MOTAT and Auckland City Council have renegotiated the loan
agreement with effect from 1 July 2003 at an interest rate of 5% p.a. MOTAT will repay
the loan in monthly instalments of $9,663 ($115,956 per year consisting of principal and
interest) for a period of 23 years.
MOTAT also has a loan from ASB Bank Limited of $6,033,458 which is repayable one year
from first draw down. The repayment terms for the ASB loan have subsequently been
renegotiated (refer note 21).
14. RECONCILIATION OF SURPLUS WITH CASHFLOW FROM OPERATING ACTIVITIES
2011
2010
Operating profit after income tax
Non-Cash items
Depreciation
Loss on Disposals
3,695,877
2,514,183
617,182
80,000
601,270
0
Movements in Working Capital
(Increase)/Decrease in Receivable
(Increase)/Decrease in Inventory
Increase/(Decrease) in Payables
Increase/(Decrease) in income in advance
4,393,059
(181,646)
12,597
(473,434)
88,060
3,115,453
293,134
9,132
697,286
(7,570)
Net cash flow from/(applied to) Operations
3,838,636
4,107,435
48
15. LEASE COMMITMENTS
All significant operating lease commitments relate to:
- Rental of off-site storage facilities with right of renewal in August 2012.
- Rental of 3 photocopiers which expire in October 2012.
- Rental of Space Dome with expiry date end of September 2011.
Non-cancellable operating lease rentals are payable as follows:
Not later than one year
Later than one year and not later than
five years
Later than five years
Total
2011
291,930
2010
271,530
33,187
0
325,117
16,380
0
544,091
2011
31,016
2010
31,961
16. AUDIT FEES
Hayes Knight Audit
17. CONTINGENCIES AND CAPITAL COMMITMENTS
MOTAT is committed to the construction of a new Aviation Display Hall. The value of
the capital commitment outstanding at year end for the Aviation Hall Display is
$357,642 for Stage 2&3, $1.3 million for Stage 5A (2010 – Stage 2&3: $9,362,355,
Stage 5A: Nil). MOTAT has entered into a Development Funding Facility agreement
with ASB whereby MOTAT can drawdown up to $8,000,000. This loan is secured by a
charge on the Aviation Display Hall, once completed.
A Private Trust has approved a grant of $350,000 to be paid over a 5 year period. Of
this amount, the balance of $70,000 is expected to be received in 2012.
There were no other significant contingent liabilities or capital commitments as at 30
June 2011.
18. RELATED PARTIES
MOTAT has a loan from the Auckland City Council of $1,203,557 (Current portion:
$55,776, Non current portion: $1,147,781)). This is being repaid as per the agreement
terms. The Auckland City Council is also a member of the Territorial Local Authorities
Electoral College (Museums) who provided a levy of $10,062,000 (2010 - $9,317,000).
A MOTAT Board member is a director and Chairman of Bacchid Benevolency Limited,
which governs Absolute Catering. Absolute Catering operates the café at MOTAT and
his interest is declared at every MOTAT Board meeting. The value of catering services
during the year was $46,617.20 (2010 - $37,506.47). The total amount owing of year
end was $4,290.66 (2010 – $1,503.13).
49
During the year, work was undertaken by Colonial Ironworks Company Limited, a director of whom is
also a MOTAT Collection Manager. The value of work during the year was $32,729.15 (2010 $72,736.90).
During the year, work was undertaken by White Hart Limited, a director of whom is also a MOTAT
Collection Manager. The value of work during the year was $300.00 (2010 - $4,265.30).
Key Management Personnel Compensation
2011
2010
747,422
738,913
Post-employment benefits
-
-
Other Long-term benefits
-
-
Termination benefits
-
-
747,422
738,913
Salaries and other short-term employee
benefit
Total key management personnel
compensation
The above transactions were on an arms-length basis and the related interests were declared and
approved by the Board. Other than the related party transactions identified above, there were no
other transactions with related parties including those with key management personnel in the year
ended 30 June 2011.
19. GOING CONCERN
As at 30 June 2011 the Board operates with equity of $43,907,850. The Board has prepared these
financial statements on a going concern basis taking into account the ability of the Board in terms of
the Museum of Transport and Technology Act 2000 to make a levy against Auckland Council for the
purposes of funding the Board’s activities under the Act. For the year commencing 1 July 2011, the
Board has received levies from Auckland Council totalling $10,867,000 (1 July 2010 - $10,062,000).
The repayment terms of the loan from the ASB have been renegotiated (refer Notes 13 and 21).
Accordingly these financial statements have been prepared with the continued use of the going
concern assumption.
20. OWNERSHIP OF BUILDINGS
MOTAT has leases for the land it occupies from the Auckland City Council. MOTAT 1 (Great North
Road site) has a 21 year lease expiring on 31 August 2027 for an amount of 10 cents per year. MOTAT
2 (Meola Road site) has a lease to 28 February 2044, with a right of a renewal for a further 33 years,
for an amount of $1 per year.
50
The buildings are considered under the control of the MOTAT board who are
responsible for their ongoing maintenance and upkeep.
Under the terms of the property lease if MOTAT ceases to exist then the buildings on
the site are required to be passed to Auckland City Council.
For NZ IFRS reporting purposes, the lease value has been reflected at fair value within
these financial statements.
21. POST- BALANCE DATE EVENT:
The Board has received levies from Regional Facilities Auckland totalling $10,867,000
for the year commencing 1 July 2011.
The repayment terms for the ASB loan have been renegotiated subsequent to year
end. The loan will now be repaid over five years from January 2012 using a 3 year
interest rate swap and a 2 year interest cap.
51
STATEMENT OF ACCOUNTING POLICIES for the year ending 30 June 2011
Reporting Entity
The Museum of Transport and Technology Board is a Public Benefit Entity. The entity has been
incorporated and domiciled in New Zealand.
The Museum of Transport and Technology Board is an entity established under the Museum of Transport
and Technology Act 2000 which came in force on 1 April 2000. The Board has been established exclusively
for charitable purposes. The Museum registered as a charitable entity under the Charities Act 2005 on 30
June 2008, Registration number CC30945.
The Museum is spread over the two geographical sites at 805 Great North Road, and Motions Road,
Western Springs, Auckland.
The Museum displays examples of New Zealand’s and Auckland’s transport and technological heritage and
has as its core activities the conservation of that heritage, education concerning that heritage and
recreation involving that heritage.
The financial statements were authorised for issue by the Museum of Transport and Technology Board on
the date as evidenced as signed on the statement of financial position. Once issued, members of the
Board do not have the power to amend these financial statements.
Statement of compliance and basis of preparation
The financial statements have been prepared in accordance with generally accepted accounting practice in
New Zealand (NZ GAAP). They comply with New Zealand equivalents to International Financial Reporting
Standards (NZ IFRS) and other applicable Financial Reporting Standards as appropriate for Public Benefit
Entities.
The Financial Statements are prepared in accordance with the Museum of Transport and Technology Act
2000 and include results of the Board for the year ended 30 June 2011.
The financial statements are presented in New Zealand dollars rounded to the nearest dollar.
The Measurement Base adopted is that of historical cost.
Specific Accounting Policies
The following specific accounting policies, which materially affect the measurement of comprehensive
income, cash flows, and items in the statement of financial position of the Board, have been applied. The
policies have been consistently applied to all the years presented.
(a) REVENUE RECOGNITION
Levies
All levy revenue received by MOTAT is in accordance with the MOTAT Act 2000. Levy revenue is
recognised as the revenue is received. Previously this was from the seven local bodies, being Auckland
City Council, Waitakere City Council, North Shore City Council, Rodney City Council, Papakura City Council,
Manukau City Council and Franklin City Council. The councils have amalgamated under Auckland Council
52
who have an Advisory and Management agreement with Regional Facilities Auckland. The levy revenue is
now received from the Regional Facilities Auckland.
Grants and Donations
Grant and donation income is recognised as income when it becomes receivable unless MOTAT has a
liability to repay the grant if the requirements of the grant or donation are not fulfilled. A liability is
recognised to the extent that such conditions are unfulfilled at the end of the reporting period.
Interest and Dividend Income
Interest is recognised in the statement of comprehensive income as it accrues, using the effective interest
method. Dividend income is recognised in the statement of comprehensive income when the right to
receive payments is established.
Gate Revenue
Gate admissions are recognised at the time cash is received or an invoice is issued.
Rent Donation
The land on which MOTAT operates is leased at subsidised rates from the Auckland Council. The rent
donation is not directly received in cash by MOTAT and equates to the deemed expense for using the land.
This notional income is recognised as income in the period in which MOTAT uses the land.
Sale of goods
Revenue from the sale of goods is recognised when MOTAT has transferred to the buyer the significant
risks and rewards of ownership of the goods.
(b) EMPLOYEE ENTITLEMENTS
Annual leave is measured at nominal values based on accrued entitlements at current rates of pay. These
include salaries and wages accrued up to balance date, and annual leave earned to, but not yet taken at
balance date.
After six months continuous service, MOTAT employees are entitled to 10 days sick leave for each year.
Unused sick leave will be accumulated to a maximum of 20 days.
After the completion of five years continuous service an employee, who is under collective agreement
with The Northern Amalgamated Workers Union, shall receive a special one off additional holiday of 5
days.
(c) RENT EXPENSE
The property from which the MOTAT operates is owned by the Auckland Council. The expense is based on
an assumed market rental yield on the value of land and buildings as used for rating purposes. This is a
non-cash expense that is offset by a non-cash rent donation from the Council.
(d) PROPERTY, PLANT & EQUIPMENT
Property, Plant and Equipment are initially stated at cost less accumulated depreciation and accumulated
impairment losses as outlined below. Maintenance costs are recognised as an expense as incurred in the
statement of comprehensive income.
Depreciation
Depreciation is provided on a straight line basis on all Property, Plant and Equipment at rates that will
write-off the cost (or valuation) of the assets to their estimated residual values over their useful lives.
53
Depreciation is recognised and charged to the statement of comprehensive income. The useful lives and
associated depreciation rates of major classes of assets have been estimated as follows:
Furniture and Fittings
Leasehold Improvements
Motor Vehicles
Computers and Software
Plant & Equipment
20%
3%
10%
40%
17.5%
Redevelopment costs relate to costs incurred in the planning stage of the redevelopment of MOTAT 2 and
other ongoing projects. Costs incurred to date represent work in progress and therefore have not been
depreciated. Once the asset becomes available for use, the costs associated to that asset will be
transferred to the appropriate asset category and depreciated accordingly.
Additions
The cost of an item of property, plant and equipment is recognised as an asset if, and only if, it is probable
that future economic benefits or service potential associated with the item will flow to MOTAT and the
cost of the item can be measured reliably.
In most instances, an item of property, plant and equipment is recognised at its cost. Where an asset is
acquired at no cost, or for a nominal cost, it is recognised at fair value at the date of acquisition.
Donated assets are recorded at fair value less any impairment costs.
Disposals
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount of the
asset. Gains and losses on disposals are reported net in the statement of comprehensive income.
Impairment
The property, plant and equipment register is reviewed annually to identify any indicators of impairment
at each balance date. Where there is an indicator of impairment the asset’s recoverable amount is
estimated. An impairment loss is recognised for the amount by which the asset’s carrying amount exceeds
its recoverable amount. The recoverable amount is the higher of an asset’s fair value less costs of sale and
value in use.
Intangible assets that have an indefinite useful life, or are not yet available for use, are not subject to
amortisation and are tested annually for impairment. Intangible assets that have a finite useful life are
reviewed for indicators of impairment at each balance date. When there is an indicator of impairment the
asset’s recoverable amount is estimated. An impairment loss is recognised for the amount by which the
asset’s carrying amount exceeds its recoverable amount. The recoverable amount is the higher of an
asset’s fair value less costs to sell and value in use.
Value in use is depreciated replacement cost for an asset where the future economic benefits or service
potential of the asset are not primarily dependent on the asset’s ability to generate net cash inflows and
where the entity would, if deprived of the asset, replace its remaining future economic benefits or service
potential.
The value in use for cash-generating assets and cash generating units is the present value of expected
future cash flows.
54
If an asset’s carrying amount exceeds its recoverable amount, the asset is impaired and the carrying
amount written down to the recoverable amount. For revalued assets the impairment loss is recognised
against the revaluation reserve for that class of asset. Where that results in a debit balance in the
revaluation reserve, the balance is recognised in the statement of comprehensive income.
For assets not carried at a revalued amount, the total impairment loss is recognised in the statement of
comprehensive income.
The reversal of an impairment loss on a revalued asset is credited to the revaluation reserve. However, to
the extent that an impairment loss for that class of asset was previously recognised in the statement of
comprehensive income, a reversal of the impairment loss is also recognised in the statement of
comprehensive income.
For assets not carried at a revalued amount the reversal of an impairment loss is recognised in the
statement of comprehensive income.
Where the asset does not generate cash flows that are independent from other assets, MOTAT estimates
the recoverable amount of the cash generating unit to which the asset belongs.
MOTAT applies the public benefit exemption in relation to NZ IAS 36 Impairment that allows value in use
to be equal to depreciable cost.
(e) COLLECTIONS
MOTAT has historically placed a nil value on its collection, which it essentially holds on behalf of the
community in accordance with its objectives as expressed in s12 of the Museum of Transport and
Technology Act 2000.
Prior to the 2010 year the Museum had not recognised the value of its collection in its financial
statements due the inherent difficulties in valuing these assets. During 2010, the Museum undertook a
comprehensive exercise to catalogue all the significant items in the collection.
MOTAT has an extensive collection acquired over a long period of time. The Board has now developed a
full register and catalogue of the collection. From this register, all assets with a value in excess of $5,000
have been identified and valued as at 30 June 2010 by appropriate independent experts. This valuation
has been accepted by the board as deemed cost. Categories of significant collection assets are revalued by
appropriate independent experts on a 3 year rolling basis, and will be subject to an annual assessment for
any potential impairment.
The other low value assets in the collection have not been included in the financial statements as the
board believes the cost of valuing and reporting these assets outweighs the benefit to the readers of the
financial statements.
On first time recognition of collection assets, their value was recognised by adjusting opening equity in the
comparative numbers of the 2010 financial statements. In future accounting periods, the cost of
acquisition of collection items, or in the case of donated assets the deemed cost of those assets, will be
recognised in the statement of financial position.
In the Board’s opinion, as the collections tend to have an indefinite useful life and are generally not of a
depreciable nature, depreciation is not considered applicable. Collection assets will be reviewed annually
at balance date by the board and management for indicators of impairment.
55
(f) INVENTORIES
Inventories are stated at the lower of cost, using the first in, first out basis and net realisable value.
Allowance has been made for deterioration and obsolescence based on age, condition and sale value of
the various items.
(g) GST
All balances are presented net of goods and service tax (GST), except for receivables and payables, which
are presented inclusive of GST.
(h) INTANGIBLE ASSETS
Software acquisition and development.
Acquired computer software licenses are capitalised on the basis of the costs incurred to acquire and
bring to use the specific software.
Costs that are directly associated with the development of software for internal use by MOTAT are
recognised as an intangible asset. Direct costs include the software development employee costs and an
appropriate portion of relevant overheads.
Staff training costs are recognised as an expense when incurred.
Costs associated with maintaining computer software are recognised as an expense when incurred.
A review of the MOTAT computer software inventory was completed as part of a general IT service review
in July 2008 by an independent contractor. This analysis identified a level of non integral software that is
not material for reporting purposes.
There has been no significant change in this to 30 June 2011.
Computer software is a finite life intangible asset and is recorded at cost less accumulated amortisation
and impairment losses. It is amortised over 2.5 years on a straight line basis.
(i) ACCOUNTS RECEIVABLE
Debtors and other receivables are initially measured at fair value and subsequently measured at
amortised cost using the effective interest rate method less any provision for impairment. A provision for
impairment is established when objective evidence of collection is doubtful. When a debtor is considered
uncollectible, it is written-off against the provision.
(j) CASH AND CASH EQUIVALENTS AND SHORT TERM INVESTMENTS
Cash and cash equivalents include cash on hand and deposits held at call with domestic banks. Short term
investments include highly liquid investments with original maturities of three months or less and which
are subject to an insignificant risk of changes in value.
(k) TAXATION
The Board has been granted charitable status and as such receives an exemption from Income Tax.
MOTAT registered as a charitable entity under the Charities Act 2005 on 30 June 2008. MOTAT’s
registered charity number is CC30945.
(l) CREDITORS AND ACCRUALS
Creditors and other payables are initially measured at fair value and subsequently measured at amortised
cost using the effective interest rate method.
Accruals are made for benefits accruing to employees in respect of wages and salaries, annual leave, and
alternative leave when it is probable that settlement will be required and they are capable of being
measured reliably. Accruals made in respect of employee benefits expected to be settled within 12
56
months are measured at their nominal values using the remuneration rate expected to apply at the time
of settlement. Accruals made in respect of employee benefits which are not expected to be settled within
12 months are measured as the present value of the estimated future cash outflows to be made by
MOTAT in respect of services provided by employees up to reporting date.
(m) INCOME IN ADVANCE
MOTAT receives grants from organisations for specific capital projects. Under NZ IFRS funds are
recognised as revenue when the conditions of the contracts have been met. An income in advance liability
reflects funds that are subject to conditions that, if unfulfilled, are repayable until the condition is fulfilled.
(n) LEASES
An operating lease is a lease that does not transfer substantially all the risks and rewards incidental to
ownership of an asset. Lease payments under an operating lease are recognised as an expense on a
straight-line basis over the lease term. Operating lease payments are recognised as an expense in the
statement of comprehensive income.
(o) STATEMENT OF CASH FLOWS
The following are the definitions of the terms used in the statement of cash flows:
1. Cash is considered to be cash and cash equivalents and short term investments.
2. Operating activities include cash received from all income sources and cash payments made for the
supply of goods and services that are not investing or financing activities.
3. Investing activities are those activities relating to acquisition and disposal of non-current assets.
4. Financing activities include activities that change the equity and debt capital structure.
(p) CRITICAL ACCOUNTING ESTIMATES AND ASSUMPTIONS
In preparing these financial statements MOTAT has made estimates and assumptions concerning the
future. These estimates and assumptions may differ from the subsequent actual results. Estimates and
assumptions are continually evaluated and are based on historical experience and other factors, including
expectations or future events that are believed to be reasonable under the circumstances.
The areas where the most critical estimates and assumptions apply are in relation to:
Valuation of Collection assets – whereby independent valuers are used to estimate market values.
Depreciation – whereby management makes an estimate of the useful lives of depreciable assets.
(q) NEW STANDARDS, INTERPRETATIONS AND AMENDMENTS
At the date of authorisation of these financial statements, certain new standards and interpretations to
existing standards have been published but not yet effective, and have not been adopted early by the
entity.
The Government’s review of the financial reporting framework in New Zealand was announced on 14
September 2011. As a result it is intended that International Public Sector Accounting Standards (IPSAS)
will be used in future for the not-for-profit sector rather than International Financial Reporting Standards
as the base accounting standards.
Accordingly, many of the key potential changes to NZ IFRS standards that are due to apply for periods
commencing 1 January 2013, will no longer be relevant to the entity and hence have not been listed here.
(r) CHANGES IN ACCOUNTING POLICY
There have been no changes in accounting policies during the financial year.
57
KEY
Achieved or Exceeded
Partly Achieved
STATEMENT OF SERVICE PERFORMANCE
FOR THE YEAR ENDED 30TH JUNE 2011
Not Achieved
2.1 Care of our Collection



Storage of our artefacts
Security of our artefacts
Documentation, conservation and restoration of our artefacts
The MOTAT collection is the core of the Museum from which all activities and learning is based.
We will continue to work towards applying best museum practice throughout the organisation of
the Museum.
This will be achieved through the following short, mid and long term strategies:
 Priority will be given to improving the care of existing collection items over the acquisition
of new collection items. Where appropriate to do so, objects / artefacts will be accessioned
into the collection.
 Capture and develop the stories we wish to tell that guide us in the artefacts we collect,
the restoration projects we undertake and identify for deaccessioning artefacts no longer
relevant.
 A continued focus on the removal of museum objects from shipping containers to more
appropriate storage.
 We will align our restoration projects to meet with our volunteer motivations as much as
possible.
 Restoration of artefacts will be undertaken by skilled tradespeople or volunteers using
original materials wherever practical to do so in order to maintain authenticity.
 As small artefacts are catalogued and moved they will be packed in conservation quality
materials to ensure their long term preservation.
 Sections will continue to evolve, as required, to meet the objectives of the Museum.
 Ensuring internal and external security levels and practices are appropriate across both
sites.
Action
Continue to
progressively work
through the process of
identifying, assessing
and relocating
artefacts as
appropriate.
Target
No artefacts stored in shipping
containers by July 2010.
Achievement
Achieved.
No artefacts stored in
containers since June
2010.
Priority to be given to
artefacts on display.
‘Kerr Stuart’ locomotive and
Aa1068 carriage
Achieved.
Artefacts now located
under permanent cover.
Continue to ensure all Assess and catalogue all
objects are accurately artefacts on display at the Great
recorded
and North Rd site.
catalogued
in
the
‘Vernon’ Database.
Partly achieved.
1,270 objects have been
inventoried.
58
Assess and catalogue all
uncatalogued artefacts at the
offsite storage.
Partly achieved.
569 condition reports for
objects have been
completed.
800 records predating 2009 are
quality checked.
Achieved.
2,133 object records
completed.
Achieved.
Ensure conservation
work is undertaken
using recognised
museum best
practices.
Fumigation completed as per
published schedule.
Ensure quality of
information about
acquisition decisions.
Meeting every month with
relevant Managers and
Collection managers as
required.
Identify, prioritise and
plan restorations.
Restoration projects undertaken
by volunteers are aligned to
individual section operating
plans.
Achieved. Annual budgets
outline targeted projects.
Submit at least one major
project for a restoration award.
Achieved.
FRONZ Award
5 June 2011 for restoration
of Double Decker Tram
No. 47.
Offer support to small regional
museums group (technical
advice, use of MOTAT
premises).
Achieved.
Assistance provided to a
number of smaller
museums.
Seek input from
MOTAT staff and
volunteers on
collection stories.
Each collection section will
maintain its collection
development plan documenting
key artefact and social stories
including an acquisition and
deaccessioning plan.
Partly achieved.
Collection information
review is underway.
Utilise artefacts that
have been identified in
our ranked list of top
20 artefacts in the
planning and
development of either
new or upgrading
exhibitions.
Develop three internal
exhibitions.
Achieved.
 ‘I Am The Last
Tram’
 ‘Trinkets
and
Treasures’
 ‘Shutter Exhibition’
 1920s
shop
upgrade including –
General
Store,
Drapery
Store,
Electrical appliance
shop, and Music
emporium.
When on display textiles are
displayed in appropriate
humidity controlled cabinets.
Partly achieved.
Report completed on
appropriate methods to
adopt.
Achieved.
59
Develop internal exhibitions or
displays that include three of the
top 20 ranked artefacts.
Include interactive and
digital elements in the
development of new
exhibitions or displays
or upgrade of existing
exhibitions or displays.
Explore opportunities
to introduce
technological methods
to support the sharing
of artefacts and
information in the
development of new or
upgraded exhibitions
or displays.
 Newly constructed
Motor Garage
 Reconfigured
‘Rattle ya Dags’
 Motor cycle display
 Energy Wall
 ‘A teaspoon per
cup and one for the
pot’
Partly achieved.
 Melrose Heart Lung
Machine
 Differential
Analyser
All new exhibitions and displays
to include at least one
interactive element in the
exhibition design.
Partly achieved.
 ‘I Am The Last
Tram’ includes
three specific areas
with Digital
interactive signage.
Film footage and
audio throughout
the exhibition
 Development of
interactive for the
Bomber Command
and Fleet Air Arm
areas is proceeding
well.
All new exhibitions have
been displayed in a
manner to enhance and
encourage visitor’s
engagement.
Implementation of an Enterprise
Content Management (ECM)
System.
Achieved. ECM work
completed and will be used
on new website in
September 2011.
Explore opportunities to
introduce new ‘technology’
methods to communicate
information.
Achieved.
Introduction of 3 interactive
kiosks in the “I am the last
tram” exhibition and
development underway for
Bomber Command and
Fleet Air arm.
Exhibition signage will:
Include the human interest
story as well as the
technical information.
When signs need to be replaced
or upgraded they will be
reviewed.
Achieved.
Interactive kiosks for
Bomber Command and
Fleet Air Arm include
human interest stories.
Signs reviewed including
Aviation Display Hall signs.
60
Ensure that the
customer experience
delivery opportunities
are incorporated in the
planning, design and
implementation of all
new exhibitions.
Touring exhibitions will support
education programmes and
holiday experiences.
Develop, maintain and
communicate the
exhibition plan for the
upcoming two years.
The two year exhibition plan will
form the basis for internal
exhibitions.
Two touring exhibitions will be
sourced.
Continue to provide updates on
upcoming exhibitions and
displays to all teams within the
Museum.
Partly Achieved.
Science
Road
occurred.
show
Partly achieved.
The Board approved the
recommendation to only
have one touring exhibition
to focus on developing ‘in
house’ exhibitions.
Partly achieved. Two new
major projects have
impacted on exhibition
planning however
formalised communication
in relation to exhibitions,
via the communications
meetings, has supported
the effective
communication of
exhibition development.
KEY
Achieved or Exceeded
Partly Achieved
2.2
Care of our People
Not Achieved
One Team One Plan
The effectiveness of MOTAT will be determined by the commitment and team work of all MOTAT
people. The maturing of the Museum’s people care processes supports MOTAT’s ability to
achieve its objectives.
Continuing to build upon the sound foundation that was achieved through the development of a
MOTAT specific competency framework, straightforward practical people care policies and
transparent and fair HR processes that provide clarity and shared expectations. The Museum
continues to strive to be an employer of choice.
This will be achieved through the following long term strategies:
 Continuing to develop and maintain best practice policies and procedures that support an
organisation wide focus of people development.
 Proactively develop and maintain effective relations with external organisations to support
the long term objectives of the Museum.
 HR working alongside teams to support the development of roles that are actively involved
in bringing the Museum experience alive for the customer through storytelling and
customer interaction together with sharing and building of knowledge in relation to the
care of the Museum’s extensive collection.
 Review and on-going monitoring of attraction and retention strategies for all MOTAT roles.
61
Action
Implementation of
HRIS to more
effectively manage all
people data ensuring
high level of data
integrity and quality,
value add reporting.
Target
Implementation of the HR Self
service module.
Achievement
Achieved.
Evidenced by roll out to all
employees.
Continue to support the
practical application of
the competency
framework in the day to
day operation of the
Museum.
Competency framework
incorporated in the day to day
HR operation including
recruitment, performance and
individual development
programme.
Achieved
Evidenced by all Annual
performance reviews
including Accountability
and Team Work.
Work with Museum
Experience teams to
develop roles and skills
specifically to provide
lively and engaging
customer experiences.
Support Museum Experience
related roles that directly interact
and engage with the customer
on a day to day basis.
Achieved.
Kia Ora Mai Training
undertaken.
Support Museum Experience
related roles and increase their
participation in providing an
interactive experience for the
customer through storytelling
and making the Museum come
alive.
Achieved.
Museum Experience and
Marketing teams prepared
supporting resources for ‘I
Am The Last Tram’.
Working with Museum
Experience in the
development of the tea
exhibition.
Expand the customer
experience
responsibilities of all
roles within the
Museum to ensure a
comprehensive quality
experience to the
customer.
Develop roles across the wider
Museum team to draw upon at
peak times to expand the
capability of the MOTAT team to
deliver a quality customer
experience for all MOTAT
customers.
Achieved.
Kia Ora Mai Training.
Customer orientation
ethos to be actively
supported through all
HR processes.
Ensure all new MOTAT people
continue to be included in the
induction process.
Achieved.
Individual and group
orientation sessions –
evidenced by orientation
morning agendas.
Ensure all departing staff are
invited to participate in the Exit
Interview Survey.
Achieved.
All departing employees
are invited – evidenced by
register held by HR of
responses
Continue to develop linkages
that further blend volunteers into
the activities of the Museum.
Achieved.
Existing volunteers taking
on hosting roles in the ‘I
Am The Last Tram’.
62
Targeted and focused
recruitment promoting
volunteer opportunities
at MOTAT.
Support the practical
application of safe work
practices in the day to
day operation of the
Museum for all MOTAT
people.
Identify new volunteer roles or
areas where increased volunteer
support would benefit the
Museum (e.g. Oral History).
Achieved.
Host roles in ‘I Am The
Last Tram’ and also
assistance with research.
Promote MOTAT as an
attractive volunteering option.
Achieved.
Evidenced by volunteer
opportunity footage, onsite
advertising etc.
Build relationships with external
organisations.
Achieved.
Developed relations with
Regional Facilities
Auckland and other similar
cultural and heritage
organisations.
Health and Safety objective
included in all annual
performance reviews for
permanent staff.
Achieved.
Evidenced in all
employees Annual
Performance Review.
Include Health, Safety and
Environment Awareness as part
of the orientation process for all
MOTAT people.
Achieved.
Evidenced as part of the
orientation timetable.
Ensure that all staff and
volunteers have ready access
and use appropriate personal
protection equipment.
Achieved.
Uniform allocation register
maintained.
Frontline permanent staff and
nominated volunteers attend
appropriate safety and first aid
training.
Achieved.
First aid training register
maintained.
63
KEY
Achieved or Exceeded
2.3
Museum Experience
Partly Achieved
Not Achieved
Following on from the integration of our Public Programmes, Customer Services and Education
Departments into a more cohesive Museum Experience Team, this year’s plan is a continuation
of this approach.
An enhanced experience for our customers will come from the quality of the stories we tell - the
touch, noise and smell of an operational museum at work all based around our collection. We will
challenge our customers on where technology may take society in the future by ‘looking back’ at
the past.
The Museum has identified the following activities as core business that leverage our collection
and bring the Museum ‘alive’ on a daily basis including the use of replicas where responsible use
of the original artefact cannot be achieved.





Display and operate customer friendly viewing areas in the restoration workshops
Daily tram operations with heritage trams operating on special days
Education and learning programmes in a style that is ‘fun’ to participate in
Interactive hosting
Holiday experiences
It is through this unique experience that we will build on existing markets and encourage repeat
visitation.
Action
Develop ways in
which to encourage
an increase in
volunteer presence
in workshops during
Museum opening
hours.
Target
Explore ways to enhance the
visibility of restoration
workshops for customers,
including DVDs.
Achievement
Achieved.
Road Transport, Telecoms
and Printing sections
visibility increased.
Achieve a 10% improved
weekly spread of volunteer
hours.
Achieved.
‘I Am The Last Tram’ hosts
volunteer hours are now
varied across the whole
week.
Raise the profile of the
Walsh Memorial
Library within the
wider community.
Increase research group
promotional visits for external
interest groups from five to six.
Not achieved.
Two external group visits
in 2010/11. Research
underway into best
practice.
Identify and carry out
oral history interviews.
Eight interviews of approx 30
hours of oral history recorded.
Achieved.
32.5 hours of new
recordings added to the
collection.
Ensure 100% of all master
copies are deposited with
Alexander Turnbull Oral History
unit.
Achieved.
64
Integrate library
activities into holiday
experiences.
Two activities in each of the four
holiday periods.
Increase attendance Average six children per story
levels of pre-schoolers time.
to
Library-based
experiences.
Achieved.
8 were completed.
Achieved.
6.21 averaged (323
children divided by 52
weeks.)
Average ten ‘I Spy’ participants
per term week.
Partly achieved.
Average 7.7 children per
term week.
Network with school
librarians and National
Library Schools
Services.
Library staff to attend at least
one meeting in each of the five
school regional areas.
Partly achieved. The forum
changed to now being
primarily an online forum in
2010/11.
Develop and host a
MOTAT sponsored
essay competition for
senior students.
Completion of essay
competition.
Not achieved.
Team refocus decision to
not have competition in
2010/11.
Continue to address
backlog of open-shelf
cataloguing.
Add 1,000 records to the
database representing 8% of the
estimated total of 13,000.
Achieved.
4,876 records added.
Continue to address
backlog of archival
cataloguing.
Add 1,200 records to the
database from an estimated
36,000 items.
Achieved.
1,213 records added.
Add catalogue records
to Te Puna National
Database.
Catalogue 10% of book stock
resulting in 60% catalogued in
total.
Achieved.
87% catalogued in total.
Maintain high level of
credibility within the
education sector.
Achieve all LEOTC contract
targets for the Ministry of
Education.
25,000 students as per Ministry
of Education contract.
Achieved.
28,074 students in
2010/11.
Support and
effectively participate
within the education
community.
Host two education ‘reference
group’ meetings.
Achieved.
Host three teacher events.
Achieved.
13 events in 2010/11.
Remain a sponsor of the
Auckland Primary Principals
Association.
Achieved.
Continue development Achieve 4,000 participants.
of early childhood
programmes.
Achieved.
4,131 participants.
65
Provide expertise to
organisations
as
appropriate
(e.g.
Ministry for Culture &
Heritage).
All external requests to be
given due consideration.
Achieved.
Including provision of
expert advice to
Department of culture and
heritage on potential
steam exports from New
Zealand. Provided
information on heritage
assets valuations to AUT
research team.
Develop school
holiday experiences
that stimulate the mind
while having fun.
Implement four school holiday
experiences.
Achieved.
Achieve 60,000 participants over
the year.
Achieved.
76,152 participants
Identify and develop
new opportunities that
present MOTAT as an
operational museum.
‘Live’ day operates every 3rd
Sunday.
Achieved.
Deliver five themed days that
highlight the Collection areas.
Achieved.
8 themed events.
Consider extending / varying
opening hours.
Achieved.
3 evening events.
Valentine’s Day,
Christmas Lights and
White Night.
Target new customer
groups within the
community.
Increased numbers from each of
the targeted customer groups.
Achieved.
Conduct market
research to ensure the
demographics and
behaviours of our
customers are
understood, and to
assist with developing
future strategies.
Achieve renewal of Qualmark
endorsement.
Complete two market research
projects.
Partly achieved.
Internal
progress
continues
but
no
assessment carried out by
Qualmark in 2010/11 as
now assessed bi-annually.
Achieved.
Completed MOTAT and
Museums Aotearoa visitor
satisfaction research.
66
KEY
Achieved or Exceeded
2.4
Site and Environment
Partly Achieved
MOTAT has two separate sites connected by our heritage tramway.
Not Achieved
The Museum will always have difficulty as an indoor/outdoor museum subject to weather
conditions and site; therefore it is an even greater challenge to present the site and environment
in a manner befitting the importance of the Collection.
The 2005 Peer Review contained the statement “Improving physical presentation and facilities”.
This plan continues the on-going work considered necessary in providing our customers with the
best possible facilities and, for our Collection, the best possible display areas.
The growth of customer numbers over recent years requires constant upgrading of our facilities in
order to improve what are presently minimum standards. Customer numbers continue to peak
during weekend and holiday periods causing pressures on existing facilities to be managed.
Aviation Display Hall - MOTAT is home to New Zealand’s most unique and historic aviation
collection. MOTAT volunteers have restored and rebuilt aircraft that have been significant in the
history of New Zealand aviation. Many aircraft that served New Zealand in war and peace are
housed outside and the need to preserve these treasures for future generations became the basis
for the Aviation Display Hall project. In providing a new building to provide protection from the
marine environment this collection will be conserved, more appropriately housed and exhibited.
This will also provide an opportunity to tell the story of aviation’s significant contribution to the
development of New Zealand.
Action
Update and maintain
museum grounds.
Continuation of
building and facilities
upgrade programme.
Regular meetings with
Auckland Zoo,
TAPAC, local Iwi and
Western Springs
College to discuss
joint solutions to
common issues i.e.
parking, marketing.
Target
Positive visual appearance.
Achievement
Achieved.
Maintenance schedules in
place.
Complete all approved projects.
Partly achieved.
All budgeted building and
facility upgrades
completed with the
exception of the rail shelter
which was under
construction.
Complete signage
implementation strategy.
Achieved.
Completed the building
naming and gate
numbering, the perimeter
arrows and progressively
removing the blue and gold
instructional and
directional signage.
Meet quarterly and explore joint
activities with precinct
neighbours
Achieved.
Regular meetings held
regarding Western Springs
precinct security and site
use meetings.
67
Liaise with Super City
governance structure regarding
outcomes from the ‘heritage
tramway within the Viaduct
precinct’ initiative.
Achieved.
Assisted Auckland
Regional Council with
Wynyard Quarter tramway.
Effective management Achieve Key Result Areas set
of Security Services out in contract.
contract.
Achieved.
Effective management Ensure compliance with the
of internal security security policy as set out in the
policies.
Management Manual.
Achieved.
Regular review meetings
held.
Effective management
of Disaster Recovery
Plan.
All sections of the Museum are
fully aware of procedures set out
in the planning document.
Achieved.
Aviation Display Hall
Progress the construction of the
Aviation Display Hall (Stages
Two and Three).
Achieved.
Practical completion
reached in June 2011.
KEY
Achieved or Exceeded
Partly Achieved
2.5
Sustainability
Not Achieved
MOTAT acknowledges and appreciates the support and commitment made by Auckland’s seven
City and District Councils. The Museum will continue to deliver value to both ratepayers and
residents within the new Auckland City organisation. In doing so, this year’s Annual Plan
continued in the direction of balancing traditional museum values together with on-going business
improvements. We recognise that with significant customer growth will also come an increase in
volume related and maintenance costs.
‘Sustainability’ is reflective of both financial and environmental factors.
Financial sustainability comes by growing the business. In this approach the new terminology
continues to be used throughout the Museum. Visitors become customers, Public Programmes
has become ‘Museum Experience’ and Customer Services have become ‘how’ we achieve this
experience. Our customer proposition will be through our Heritage Collection and displays, our
learning environment through innovative and thought provoking programmes, and finally our
relevance by sharing this with our community.
Environmental sustainability can be demonstrated at MOTAT in both a tangible way such as
innovative water conservation initiatives but also in thought provoking ways by looking at our
history. Why did certain machines become obsolete? Is steam the way of the future - again? How
can new modes of transport be developed given our fast depleting fossil fuel resources?
68
Action
Implement department
business plans.
Target
Increase customer numbers to
250,000.
Achievement
Achieved.
267,315 customers.
Including 5% tourists.
Partly achieved.
11,652 tourists (4.4%) –
(8,378 tourists in 09/10).
Increase MOTAT Mates sales to
2,700.
Achieved.
2,968 MOTAT Mates
Achieve Annual Pass renewal
rate of 20%.
Achieved.
1,021 (34.4%) renewals.
Review existing and Increase sundry income revenue
develop new revenue by $10,000.
streams.
Completed prior to
Review admission
commencement of Summer
prices.
Holiday Experience.
Support community
and charity events
with ‘Mobile MOTATs’.
Achieved.
Review merchandise channels.
Achieved.
Attended gift fairs
during the year,
providing an opportunity
to review existing
merchandise and
suppliers.
Increase shop profitability by
5%.
Achieved.
Generate $25,000 from
functions.
Achieved.
$28,700, 28 functions.
Identify and generate $100,000
from commercial opportunities.
Free admission days.
Partly achieved.
Increase of $3,434.
Achieved. $112,807
Review the free admission
strategy for Council ratepayers
initiated in 2007.
Achieved.
Free entry period offered
to 6 council areas.
Continue the (Free) ‘Senior
Day’s’ initiated in 2009.
Achieved.
Golden Days senior citizen
promotion from 1 April – 31
May, with 1,218 seniors
taking up the offer.
At least one in each Council
area.
Partly Achieved.
14 Mobile MOTATs,
decision to prioritise other
collection tasks in 2010/11.
Provide free / ‘pro bono’ use of Achieved.
facilities to not for profit special
interest groups.
69
Actively participate in
the community’s
Rugby World Cup
2011 planning.
Plan in place to maximise
Museum’s involvement in Rugby
World Cup year.
Achieved.
Successful with funding
‘Kiwis Can’ October
Holiday Experience on
REAL NZ Festival website
(official Rugby World Cup
non-game event website).
Entered into advertising
contracts to promote
MOTAT during Rugby
World Cup.
Implement best
practice sustainability
initiatives.
Improve on 40% Qualmark for
Responsible Tourism
Operations.
In October 2008 the
MOTAT Board
adopted the Institute
of Directors policies
and best practices as
its guiding principles.
The MOTAT Board will operate
the following subcommittees:
Audit;
Fundraising;
Project
Control
Group
and
Remuneration.
Achieved.
Develop the relationship with the
Territorial Local Authorities and
individual Councils.
Partly Achieved.
Auckland council and
RFA relationships now
established.
Develop the relationship with the
MOTAT Society and encourage
it to set out its objectives and
areas where it can assist the
Museum.
Board established a
subcommittee to work
with the MOTAT society.
Conduct an internal review/self
assessment for each Board
Member.
Not achieved.
Develop strategic bi-cultural plan
document.
Achieved.
Continue to develop
and strengthen links
with local Iwi to
identify ways for future
co-operation.
Partly achieved.
Unable to improve the
rating as Qualmark
assessment is now carried
out bi-annually.
70
71
72
In Appreciation
The ratepayers of Auckland via the Auckland Council contribute significantly to the operations
cost to maintain, operate and develop MOTAT. The Council interest in MOTAT is managed ni
Regional Facilities Auckland an Auckland Council Controlled Organisation.
The Museum is grateful for the support and advice provided by the members of Regional
Facilities Auckland who approve the annual museum levy.
73
TEAM MOTAT
MOTAT BOARD
Paul Bayly
Tom O’Connor
Chris Chitty
James Doughty
Giles Ellis
Ian Hambly
John Mounce
Neil Reid
Ross Sharp
John Syme
Brian Henshall
Heather Adams
Leslie Adams
Peter Allen
Constance Anderson
Phillip Anderson
Desmond Andrews
Ben Andrews
David Annan
Gordon Armstrong
Noel Ashley
Tutau Atiau
Lynette Auckram
Michael Austin
Vernon Balance
Elaine Baldwin
Anthony Barton
Michael Beck
Ken Beckett
Janet Beech
Andre Begunk
Ann Bell
Graham Bell
Grant Bell
Mac Bettjeman
David Blundell
Roger Boud
John Brewin
Christina Brooke
Clarence Brown
Debbie Brown
Kyle Brown
Warwick Brown
Colin Buckwell
Doug Bunting
Peter Burch
Belinda Burgess
Cameron Bunrs
Katie Burson
Lydia Butler
Peter Butterworth
Peter Cairncross
Kenneth Camel
Chris Cameron
Stewart Capon
Kerry Carter
Clifford Cashmore
David Cawood
Christopher Cayzer
Maurice Challinor
Simone Chalmers
Albert Chan
Elise Chan
Leyton Chan
Vincent Chan
Mary Chantry
Edward Chave
Lisa Chen
Malcolm Cheyne
Graeme Choat
Michael Chong
Jamie Christensen
Brian Claney
Sarah Clapson
VOLUNTEER COLLECTION MANAGERS
DEPARTMENT LEADERS
Chairman
Deputy Chairman
Board Member
Board Member
Board Member
Board Member
Board Member
Board Member
Board Member
Board Member
Secretary
John Clifford
Whitney Cochrane
Wilhelmus Coenradi
Grant Cole
Sheila Coltman
Alan Coombs
Mark Cooper
Tim Cooper
Pat Corkery
Tom Cotter
Reginald Coxell
Richard Croker
Laurie Cross
Nigel Cruse
Philippa Cumming
Dale Cunningham
David Cunnigham
Roger Curl
Alan Curtis
Ian Curtis
Jordan Curtis
Steven Day
Robert Deacon
Ronald Dickson
Vincent Dirks
Andre Djoulai
Wendy Donald
Carissa Donnan
Earle Douglas
John Dukeson
James Duncan
Graham Dyer
John Dykes
Paul Eaton
Wailin Elliott
Bryce Ellis
Leonard Ellison
Jim Ellyett
Mark Evans
Terry Farrell
Kenneth Fleet
Thomas Flexton
David Foster
Robin Foubister
Bill Fox
Kirsten Fraser
Deryck Freeland
Andy Freer
John Freke
Richard Frewin
Howard Fullbrook
Philip Furner
Ray Gager
Gaynor Gallaher
Patsy Gellatly
Claire Gellatly
Edmund Gibson
David Gilbert
Kelly Gilbride
Richard Gillet
Juliet Gilmore
Graham Godbeer
Ross Goldsworthy
Jeremy Hubbard
Derek Grieve
Warwick Nicoll
Peter Elderkin
Robyn Winks
Kaye Jensen
Dr Sandra Engl
Craig Godfrey
Deanna Wharton
Caroline Foster-Atkins
Paul Swift
Emily Gordon
Paul Gourley
Shona Gow
David Graham
Les Graham
Robert Graham
Ken Green
Ian Greig
Bruce Grenville
Russell Grey
Don Guthrie
Theresa Hackett
Fred Hadwin
Des Hall
Matthew Hall
Walter Halliwell
Brian Hambly
Donald Hamilton
Chris Hammond
Frank Hannay
Andrew Hanson
David Harvey
Donna Hatch
Neville Hay
Barrie Hendricksen
Kim Heppner
George Hiam
Garry Higgins
Ted Higgins
Bruce Hirtzell
Graham Hogan
Samuel Hoh
Andrew Holemby
John Holland
Erik Holst
Megan Horton
Dexter Howard
Lynne Hunger
Rex Hurley
Megan Hutching
Toby Hutton
Glen Ingram
William Irwin
Brian James
Evan James
Michael Jarka
Kaye jensen
Jared Johanson
Bruce Johnson
Allen Jones
Brent Jones
Nicole Jones
Wendy Jones
Eric Judd
Graham Judd
David Kannu
Anthony Katterns
Andrew Kennedy
Shaan Kesha
Mark Kilpatrick
Austin King
Marion King-Hazel
Irene Kingwill
Museum Director
Manager Museum Operations
Fundraising Manager
Finance and IT Manager
Exhibition & Planning/HR Manager
Museum Experience Manager
Colection Manager
Museum Environment Manager
Marketing Manager
Library Manager
Education Manager
Cyrus Kiss
Barry Kraack
Colin Lambert
Murray Lane
Don Larsen
Bruce Lawson
Grahame Leafberg
Don Legg
William Leizerowicz
David Lennard
Sarah Lovatt
Anna Loveys
Dennis Lowden
Clive Lye
David Lye
Brian Lyes
Michael MacDowell
David Maciulaitis
Aaron Mackesy
Jack Maddox
Bruce Mai
Ken Mardle
David Martin
Dennis Marwood
Eli Mathtewson
Andrew McCartney
William McCartney
Gary McGorrery
Ken McGrath
Dean McQuoid
Lynne Melton
Cole Mendoza
Tony Messenger
Ian Mison
Nicola Mitchell
Mary Molloy
Roy Montrowe
Lex Moodie
Campbell Moorhouse
Kinjoji Nasau
Kenneth Newland
Alethea Nichols
John Nicholson
Blake Noble
Jennifer Northover
Agnes Nun-Toon
Tanya O’Callaghan
Graham O’Keffe
Denis O’Ryan
Paul O’Ryan
Don Olliff
John Olsen
John O’Neill
Shelley Osborne
Kinnon Pang
Albert Parrington
Leslie Parsler
Shane Parsons
Stuart Parsons
Theresa Parsons
Clinton Pearce
Ronald Pearce
Sylvia Perez
Norm McKelvey
Lyndsay Whittle
John Walker
Matthew White
Ken McGrath
Graham Anderson
Brian Hambly
Austin King
Ken Pointon
David Crozier
Colin Zeff
Barry Phillips
Grant Philpott
Amiria Pihema Williams
David Pitt
Gregory Pittams
Andre Pointon
Jonathan Pote
Oliver Pownall
Bruce Pullar
Rebecca Quansah
Graeme Quayle
Martyn Radford
Ken Ramsay
Grant Reay
Rob Reece
Owen Reeve
Karne Reeves
Neil Reid
Matthew Rew
Darian Rhodes
Lalani Rimington
David Robb
Barry Robert
Dave Ronson
Brian Rosenfeldt
Mark Rosney
Allan Rudge
Naimesh Rupa
Milton Sarson
Jim Savage
Jacinta Scadden
Taryn Scott
Andrew Searle
Peter Selby
Phillip Seward
John Shapcott
Anna Sheaff
Mary Shorthouse
Cheuk Sang Shum
Jennifer Simpson
Terry Simpson
Phil Small
Kem Smart
Alex Smith
Martin Smith
Michael Smith
Ray Smith
Wayne Smith
Nicholas Smythe
Paul Spearpoint
Brian Stanish
Jess Stanners
Rex Stanners
Elizabeth Steiner
Les Stenersen
Nicole Steven
Ian Stewart
Norman Summers
Jim Swabey
Henry Swan
Cliff Tait
Sylvester Tan
John Tarbuck
Aviation
Bus
Fire & Emergency
Military
Printing
Rail
Road Transport
(interim)
Steam
Telecommunication
Trams
Alan Taylor
Douglas Taylor
Nicholas Taylor
Steve Taylor
Warren Taylor
Marie Thomas
Laurie Thompson
Shivangi Topiwala
Edgar Tredrea
Kerry Turner
John Tutchen
William Tweed
Harry van der Vossen
John Van Duivenboden
Holly Wade
Mark Wade
Denis Wadsworth
Jamie Wagner
Peter Wallker
Dugan Walker
Ross Walker
Stacey Ward
Don Webb
Deanna Wharton
Cassandra Wheeler
Peter Wheeler
Keith White
Brent Whiteley
Thomas Whyte
David Wighton
Karol Wilczynska
Bruce Widl
John Wilding
Ian Wiley
Graeme Wilkinson
Ellen Williams
Keith Williams
Nicole Williams
Rhys Willaims
Richard Williams
Ron Williams
Kenneth Willis
Ross Wilmoth
Lyndsay Wilson
Ronald Wilson
Jocelyn Windsor
Megan Wishart
John Wolf
Keith Woodward
Ken Wright
David Young
William Zhang