Experience

Experience
Copy Intern - Concentric Health Experience - New York, NY - Summer 2013
- Assisted with copy for PREPOPIK, EXJADE, TACLONEX, ENBREL and DOTAREM
- Published pieces for PREPOPIK and TACLONEX
- Created and annotated manuscripts for print, video and social media deliverables
- Compiled references and created reference binders for several digital projects
- Created mock pitch for e.p.t Pregnancy Test; designed new brand messaging strategy
FeliceSchwarz
www.feliceschwarz.com
Contact
Email: [email protected]
Phone: 917-589-1109
Address: 750 Kappock Street
Bronx, New York 10463
Education
E.W. Scripps School of Journalism
Ohio University, Class of 2014
Bachelor of Science in Journalism
Major: Strategic Communications
3.7 GPA
Skills
Copywriting, Copy Editing,
Social Media, Blogging,
Adobe CS6 Creative Suite
(InDesign, Photoshop, Illustrator),
Microsoft Office, AP Style,
Creative Writing, Event Planning
Honors
Dean’s List every semester
Gateway Trustee Award
Gateway Scholarship
Alpha Lambda Delta
Communications Intern - Times Square Alliance - New York, NY - Summer 2012
- Represented and planned aspects of Taste of Times Square and Summer Solstice
- Researched daily internet clips involving the Alliance and prepared daily clip reports
- Edited press releases, fact sheets and FAQs for distribution
- Organized Alliance digital photo archives
- Organized and produced media credentials for New Year’s Eve event (Dec 2012)
Corporate Communications Intern - MRM Worldwide - New York, NY - Summer 2011
- Rejuvenated agency blog, “MRM Live”, with a dynamic, multimedia post
- Reviewed and contributed to updating MRM Worldwide’s online presence
- Provided detailed recommendations to revamp company website
Activities
Ohio University Advertising Association - September 2011 - Present
- Dedicated to acquainting students with professional aspects of the advertising industry
- Yearly participation in the AAF National Student Advertising Competition
AAF National Student Advertising Competition - September 2011 - Present
Creative Director: Mary Kay Cosmetics - 2013-2014 Competition
- Lead creative team in developing campaign strategy to increase market share among
females, ages 18-25
- Teach team members how to create big idea, tagline, execution ideas and headlines
- Direct production team in creating designs to bring all execution pieces to life
- Write all copy for creative section of final portfolio
Member, Creative and PR/Promo Teams: Glidden Paint - 2012-2013 Competition
- Contributed to development of a new creative campaign strategy to build awareness
and market share for Glidden Paint in U.S. Walmart stores
- Named a key contributor to the creative team
- Contributed to creation of big idea, tagline, headlines and execution ideas
- Brainstormed event ideas to raise Glidden awareness
- Researched and compiled social media pricing
Member, Creative Team: Nissan - 2011-2012 Competition
- Contributed to development of a new creative campaign to increase market share
among Hispanic, Chinese American and African American Millenials
- Contributed to creation of big idea, tagline, headlines and execution ideas
Thumbprint Advertising - January 2013 - Present
- Non-profit student-operated advertising organization that provides marketing and
public relations services to organizations and businesses
- Blog writer for Sweet Muse (New York bakery)
- Social media representative for Nutcase Crunch (granola business)
- Create social media calendars for Nutcase Pinterest posts and post on Pinterest page