Document 6440576

4B TV
4B The Brunswick News / Thursday, December 30, 2010
XC The Brunswick News / Thursday, December 30, 2010
The Brunswick News / Thursday, December 30, 2010 XC
Television
& Entertainment
Entertainment
Television &
HIGHLIGHTS
7:00 AM - Ch. HIST:
THE MOST (CC) Close
calls such as Apollo 13;
the oldest satellite, successful flying car and
biggest aircraft ever
built; the Iranian hostage crisis. (60 mins.)
7:30 AM - Ch. 18:
SAVED BY THE BELL
(CC) Zack becomes
overprotective of the
physically challenged
girl he is counseling on
the teen line. ’
8:00 AM - Ch. DISN:
MOVIE “Mickey’s Adventures in Wonderland” Animated. Mickey
Mouse and Donald Duck
encounter a magic land
full of colorful characters. Voices of Wayne
Allwine, Tony Anselmo.
8:30 AM - Ch. 5:
THE CAT IN THE HAT
KNOWS A LOT ABOUT
THAT! (CC) (DVS) Layers of the rain forest;
Slyde the snake sheds
his skin. ’ (EI)
9:00 AM - Ch. AMC:
MOVIE ››‡ “Sleeping
With the Enemy” (CC)
The battered wife of a
yuppie neat-freak fakes
her death at sea and
flees from Cape Cod to
Iowa. Julia Roberts, Patrick Bergin. (2 hrs.)
9:30 AM - Ch. 5: DINOSAUR TRAIN (CC)
(DVS) Family travels underwater to see brothers Max and Mitch. ’
(EI)
10:00 AM - Ch. FOOD:
SEMI-HOMEMADE
COOKING WITH SANDRA LEE Chips and dip
with creamy Roquefort
cheese chips; Salisbury
steak with mushroom
gravy; spiced peach pie
and Sandra’s grasshopper ice cream drink.
10:30 AM - Ch.
FOOD: BOY MEETS
GRILL Grilled hearts
of palm and crab salad with mango; shell
steaks with garlic and
parsley oil.
11:00 AM - Ch. AMC:
MOVIE ››› “Romancing the Stone” (CC) A
mousy novelist goes to
Colombia for her sister
and joins a mercenary
on a treasure hunt.
Michael Douglas, Kathleen Turner. (2 hrs., 30
mins.)
11:30 AM - Ch. 5:
WORDWORLD
(CC)
(DVS) Duck and Dog
break the ice skating
rink; Duck’s letter X. ’
(EI)
12:00 PM - Ch. 5:
BARNEY & FRIENDS
(CC) (DVS) Although
Layla is apprehensive
about being different,
everyone celebrates her
birthday with traditional
Lebanese foods. ’ (EI)
12:30 PM - Ch. 5:
CAILLOU (CC) (DVS)
Caillou imagines he is
playing with penguins;
a new girl shares her
knowledge of fish; the
family ends up on a
trail through a swamp.
’ (EI)
1:00 PM - Ch. TLC:
EXTREME FORENSICS
(CC) A scuffmark on a
cowboy boot and paint
chips from a car are
the only evidence police
have to help solve two
murders that happened
12 years apart. ’ (60
mins.)
1:30 PM - Ch. AMC:
MOVIE ››
“Road
House” (CC) Hired to
tame a rowdy Missouri
bar, a Ph.D. bouncer
romances a doctor
and tames the whole
town. Patrick Swayze,
Kelly Lynch. (2 hrs., 30
mins.)
2:00 PM - Ch. USA:
BURN NOTICE (CC) Michael, Sam and Fiona
help a boy whose family
THURSDAY MORNING
Comcast
DECEMBER 30, 2010
7:00 7:30 8:00 8:30 9:00 9:30 10:0010:3011:0011:3012:0012:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30
NETWORK & AREA CHANNELS
(WSAV)
(WJXT)
(WJCT)
(WCWJ)
(WTEV)
(WJXX)
(WTOC)
(WTLV)
(WAWS)
(WTBS)
3 Today Trends of 2011; chef Rock. (N) ’
Today (N) ’ (CC)
4 The Morning Show The Morning Show Nate Berkus
5 Arthur
Martha Curious Cat in
Super
Dinosaur
7 Wom
Rescue The People’s Court The 700 Club (CC)
9 The Early Show (N) ’ (CC)
Rachael Ray (CC)
10 Good Morning America (N) (CC)
Live Regis & Kelly
11 News
The Early Show (N) ’ (CC)
12 Today Trends of 2011; chef Rock. (N) ’ (CC)
13 Frasier Frasier Chris
Chris
Karen
Family
18 Saved/
Saved/
Saved/
Saved/
Yes, Dear Yes, Dear
Today (N) ’ (CC)
Judge
Judge
Sesame Street (N)
Judge Mathis (CC)
The Doctors (CC)
The Dr. Oz Show ’
Mid
Paid
Wendy Williams
Prince
Prince
Paid
Jdg Judy
Housewv
Sid
WordWrl
Maury (N) (CC)
The Price Is Right
The View ’ (CC)
The Price Is Right
Million. Million
Steve Wilkos Show
Prince
Payne
The 700 Club (CC) Days of our Lives
News
Skin
Eye for Lose
Barney Caillou Antiques Roadshow
Law & Order: SVU
Court
Court
News
Young & Restless
Bold
Gossip Paid
All My Children (N)
News
Young & Restless
Bold
News
Extra (N) Days of our Lives
Jerry Springer (N)
Judge B. Karen
Payne
Browns American Earl
Rachael Ray (CC)
Dr. Phil ’ (CC)
Piano
Garden
Judge Mathis (CC)
The Talk ’ (CC)
One Life to Live (N)
The Talk ’ (CC)
Justice Justice
Judge Jeanine Pirro
Jim
Raymond
Dr. Phil ’ (CC)
Nate Berkus
Dinosaur Curious
The Tyra Show ’
Let’s Make a Deal
General Hospital (N)
Let’s Make a Deal
The Dr. Oz Show ’
The Doctors (CC)
Jim
Office
Oprah Winfrey
Oprah Winfrey
WordGirl Clifford
Maury (CC)
Judge B. Jdg Judy
Divorce Divorce
News
Smarter
Ellen DeGeneres
Home Videos
Friends Friends
Jdg Judy News
News
News
Martha Arthur
The People’s Court
News
News
News
News
The News at 5 (N)
News
News
Family
Earl
Raymond Raymond
CABLE CHANNELS
(A&E) 32 Family Jewels
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
The First 48 (CC)
(AMC) 48 Paid
Faces
Paid
Bed
››‡ “Sleeping With the Enemy” (CC)
››› “Romancing the Stone” (1984) (CC)
›› “Road House” (1989) Patrick Swayze. (CC)
›› “Summer Rental” (1985) (CC)
(DISC) 35 Paid
Robison J. Meyer Paid
Overhaulin’ (CC)
Overhaulin’ (CC)
Biker Build-Off ’
Biker Build-Off ’
American Chopper “Celebrity Bike” (CC)
American Chopper American Chopper Is It Possible? ’
(DISN) 16 Handy Manny (CC) “Mickey-Wonder”
Phineas Fish
Phineas Phineas Phineas Phineas Good
Good
Good
Good
Shake it Shake it Shake it Shake it Hannah Hannah Hannah Hannah
(E!) 56 E! News
Kardas Kardas Kardas Kardas Kardas Kardas Kardas Kardas E! News
50 Most Insane Celebrity Oops
›› “Honey” (2003, Drama) Jessica Alba.
Kardashian
(ESPN) 14 SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) College Football: Bell Helicopter Armed Forces Bowl
College Football: New Era Pinstripe Bowl
(ESPN2) 15 (6:00) Mike and Mike in the Morning (Live) (CC)
ESPN First Take ’ (Live) (CC)
SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) Lines
Van Pelt NFL
SportsCenter Year in Review
(FOOD) 21 Paid
Paid
Paid
Paid
Paid
Quick Fix Lee
Boy Grill Home
Home
Cooking Cooking Contessa Contessa Minute
Minute
Big Bite Chef
Cooking Giada
Contessa Home
(FSSO) 67 Final Scr Final Scr Final Scr Final Scr The Dan Patrick Show (N)
High School Football Jackson Academy vs. Jackson Prep.
Final Score
Pendle
Boater
Butch D. ACC
(FX) 38 Malcolm Malcolm ›‡ “Desperate Measures” (1997)
››› “Terminator 3: Rise of the Machines” (2003)
Bernie
Bernie
Bernie
Malcolm Malcolm Malcolm ››› “Cloverfield” (2008) Mike Vogel
Dooms
(HBO)
The UCLA Dynasty ››‡ “Terminator Salvation” (2009) ’
›‡ “The Tuxedo” (2002) ’
(:45) › “All About Steve” (2009) ‘PG-13’
››› “Good Hair” (2009) ’
(:15) ››‡ “17 Again” (2009) Zac Efron.
“Terminator Sal”
(H&G) 39 If Walls If Walls Save
Save
Holmes on Homes Unsella Unsella To Sell
To Sell
House
Hunters Holmes on Homes Holmes on Homes Holmes on Homes Holmes on Homes Holmes on Homes
(HIST) 49 The Most (CC)
Nature’s Fury: Killer Hurricane
Mega Disasters
Modern Marvels
The Universe (CC) The Universe (CC) Nature’s Fury: Killer Hurricane
Mega Disasters
Modern Marvels
(LIFE) 28 The Balancing Act Will
Will
Frasier Frasier Chris
Chris
Chris
Mother Wife Swap (CC)
Desp.-Wives
Grey’s Anatomy ’ Grey’s Anatomy ’ Chris
Mother Unsolved Mysteries
(MAX)
The Party (:45) ›› “The Golden Child” (1986) (CC)
(:20) ›› “Jennifer’s Body”
(:05) ›› “She’s Out of My League” ‘R’
(12:50) “Love Potion No. 9” ’ › “Rollerball” (2002) ‘PG-13’
(:15) ››› “Revolutionary Road” (2008)
(SPIKE) 37 Paid
Paid
Ripped Paid
Gangland ’ (CC)
Gangland ’ (CC)
Gangland ’ (CC)
Gangland ’ (CC)
Gangland ’ (CC)
Gangland Florida.
Gangland Boston.
Gangland Phoenix. Gangland ’ (CC)
(SPSO) 71 Paid
Paid
90 Days! Paid
Paid
Paid
Paid
No Diet! Basketball
College Classic
College Classic
Starting Gate (Live) Nuts
Outside Shoot
Sports
College Classic
(TLC) 40 Untold Stories of ER Untold Stories
Untold Stories of ER Untold Stories
Untold Stories of ER Untold Stories of ER Extreme Forensics Extreme Forensics Extreme Forensics Extreme Forensics Extreme Forensics
(TNT) 17 Angel ’ (CC)
Charmed ’ (CC)
Charmed ’ (CC)
Supernatural (CC)
Supernatural (CC)
Las Vegas (CC)
Las Vegas (CC)
The Closer (CC)
Cold Case ’ (CC)
Law & Order ’
Law & Order ’
(TOON) 42 Bakugan Beyblade Pokemon Wheels Hero 108 Hero 108 Total Dra Total Dra Scooby Scooby Tom & Jerry
Dude
Destroy Johnny T Johnny T Hole/Wall Hole/Wall Adven
Adven
Regular MAD
(USA) 25 Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
Burn Notice (CC)
THURSDAY EVENING
6:00
6:30
7:00
Comcast
7:30
8:00
8:30
9:00
9:30
10:00
10:30
11:00
DECEMBER 30, 2010
11:30
12:00
12:30
NETWORK & AREA CHANNELS
(WSAV)
(WJXT)
(WJCT)
(WCWJ)
(WTEV)
(WJXX)
(WTOC)
(WTLV)
(WAWS)
(WTBS)
3 News
4 News
5 Electric Comp.
7 Meet, Browns
9 News
10 News
11 The News at 6
12 News
13 How I Met
18 King of Queens
Nightly News
News
Business Rpt.
Meet, Browns
Evening News
World News
Evening News
Nightly News
Family Guy ’
King of Queens
Wheel Fortune Jeopardy! (N)
Entertainment Inside Edition
PBS NewsHour (N) ’ (CC)
House of Payne House of Payne
Judge Judy ’ Two/Half Men
News
Extra (N) (CC)
Entertainment Love-Raymond
Wheel Fortune Jeopardy! (N)
Family Guy ’ The Simpsons
Seinfeld (CC)
Seinfeld (CC)
Community ’ 30 Rock (CC)
The Office ’
Outsourced ’
Love-Raymond King of Queens The Oprah Winfrey Show (CC)
Nature ’ (CC) (DVS)
Antiques Roadshow ’ (CC)
The Vampire Diaries ’ (CC)
Nikita “Phoenix” ’ (CC)
Big Bang
My Dad Says
CSI: Crime Scene Investigation
Happy New Year, Charlie Brown Grey’s Anatomy ’ (CC)
Big Bang
My Dad Says
CSI: Crime Scene Investigation
Community ’ 30 Rock (CC)
The Office ’
Outsourced ’
Bones ’ (PA) (CC)
Bones ’ (PA) (CC)
›‡ “Billy Madison” (1995) Adam Sandler, Darren McGavin.
Outsourced ’ The Office ’
News
News
Breakfast Special ’ (CC)
The Office ’
The Office ’
The Mentalist “The Red Box” ’
(:01) Private Practice ’ (CC)
The Mentalist “The Red Box” ’
Outsourced ’ The Office ’
News
News
Family Guy ’ Family Guy ’
News
The Tonight Show With Jay Leno Late Night
News
(:35) The Insider (12:05) Dr. Phil ’ (CC)
NOVA “Secrets Beneath the Ice”
Tavis Smiley ’ Charlie Rose (N)
TMZ (N) (CC)
Access H.
Friends (CC)
Friends (CC)
News
Late Show With David Letterman Late
News
(:35) Nightline (12:06) Jimmy Kimmel Live (CC)
The News at 11 Late Show With David Letterman Late
News
The Tonight Show With Jay Leno Late Night
Two/Half Men How I Met
Seinfeld (CC)
Entourage ’
Conan
Lopez Tonight
CABLE CHANNELS
(A&E) 32 The First 48 (CC)
The First 48 A triple shooting.
The First 48 “Last Wish” (CC)
The First 48 (CC)
Peacemaker
Peacemaker
Peacemaker
Peacemaker
(12:01) The First 48 “Last Wish”
(AMC) 48 ›››‡ “Back to the Future” (1985, Comedy) Michael J. Fox, Christopher Lloyd.
››› “Back to the Future Part II” (1989, Comedy) Michael J. Fox, Christopher Lloyd.
››› “Back to the Future Part III” (1990, Comedy) Michael J. Fox.
(DISC) 35 Is It Possible? ’ (CC)
Is It Possible? Water jet-pack. ’ Explosions Gone Wrong (CC)
American Chopper: Sr. vs. Jr.
Auction Kings Oddities (N) ’ Explosions Gone Wrong (CC)
American Chopper: Sr. vs. Jr.
(DISN) 16 Hannah Montana (CC)
Wizards-Place Wizards-Place ››‡ “Hannah Montana: The Movie” (2009) Miley Cyrus. ‘G’
Wizards-Place Wizards-Place Good-Charlie Good-Charlie Han. Montana Han. Montana
(E!) 56 Katy Perry
E! News (N)
Kendra
Kendra
Kendra
Kendra
Kendra
Kendra
Chelsea Lately E! News
Chelsea Lately
(ESPN) 14 College Football (:40) College Football Franklin American Mortgage Music City Bowl -- North Carolina vs. Tennessee. From Nashville, Tenn.
College Football Bridgepoint Education Holiday Bowl -- Nebraska vs. Washington. From San Diego. (Live)
(ESPN2) 15 SportsCenter (Live) (CC)
College Basketball Temple at Villanova. (Live)
Women’s College Basketball Connecticut at Stanford. (Live)
SportsCenter (Live) (CC)
SportsNation (CC)
(FOOD) 21 Home Cooking 30-Minute Meal Good Eats
Good Eats (N) Iron Chef America
Iron Chef America Mario Batali.
Food Feuds (N) Food Feuds
Chopped “Chopped Liver”
Iron Chef America Mario Batali.
(FSSO) 67 Women’s College Basketball UT-Martin at Kentucky. (Live)
College Basketball Alcorn State at Mississippi. (Live)
Final Score
The Final Score Boxing Fight Night in America.
College Basketball
(FX) 38 (5:30) ›› “Doomsday” (2008) Rhona Mitra, Malcolm McDowell.
Two/Half Men Two/Half Men Two/Half Men Two/Half Men ›››‡ “Zodiac” (2007, Crime Drama) Jake Gyllenhaal, Mark Ruffalo, Robert Downey Jr.
(HBO)
(5:00) “Terminator Salvation” ’ 24/7 Penguins/Capitals
True Blood “I Smell a Rat” (CC)
True Blood “Fresh Blood” (CC)
True Blood “Evil Is Going On” ’
Boxing’s Best of 2010 (N) (CC)
24/7 Penguins/Capitals
(H&G) 39 Holmes on Homes (CC)
Hunters Int’l
House Hunters My First Place My First Place Selling New
Selling New
House Hunters Hunters Int’l
House Hunters Hunters Int’l
Selling New
Selling New
(HIST) 49 The Universe “Asteroid Attack”
The Universe “Mars” (CC)
Ancient Aliens “Alien Tech”
Ancient Aliens (N) (CC)
Brad Meltzer’s Decoded (N)
Stan Lee’s Superhumans (CC)
(12:01) Ancient Aliens (CC)
(LIFE) 28 American Pickers (CC)
Pawn Stars
Pawn Stars
Pawn Stars
Pawn Stars
›››‡ “Antwone Fisher” (2002, Drama) Derek Luke, Joy Bryant. (CC)
How I Met
How I Met
Old Christine
(MAX)
(:15) ›› “Enough” (2002) Jennifer Lopez. ’ ‘PG-13’ (CC)
(:15) ›› “She’s Out of My League” (2010) Jay Baruchel. ‘R’ (CC)
››‡ “The Ring” (2002, Horror) Naomi Watts. ’ ‘PG-13’ (CC)
“Co-ed Confidential 4”
(SPIKE) 37 Gangland “Devil’s Fire” ’ (CC)
Gangland “Divide and Conquer”
Gangland “Kill ’Em All” ’ (CC)
TNA Wrestling (N) ’ (CC)
TNA ReACTION (N) ’
›› “Die Another Day” (2002)
(SPSO) 71 Eastern Golf
In My Words
NHL Hockey Boston Bruins at Atlanta Thrashers. From Philips Arena in Atlanta. (Live)
Thrashers Post ACC All-Access Future Phenoms NHL Hockey Boston Bruins at Atlanta Thrashers.
(TLC) 40 Extreme Forensics ’ (CC)
Extreme Forensics ’ (CC)
Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers
(TNT) 17 Law & Order “A Losing Season”
NBA Basketball New York Knicks at Orlando Magic. (Live) (CC)
NBA Basketball San Antonio Spurs at Dallas Mavericks. (Live) (CC)
Inside the NBA (Live) (CC)
(TOON) 42 Total Drama
Aqua Teen
Garfield Show Scooby-Doo
Adventure Time Regular Show MAD
King of the Hill King of the Hill American Dad American Dad Family Guy ’ Family Guy ’ Delocated
(USA) 25 Burn Notice “Friendly Fire” (CC)
Burn Notice “Noble Causes”
Burn Notice “Enemies Closer”
Burn Notice “Partners in Crime”
Burn Notice “Good Intentions”
Burn Notice “Devil You Know”
Burn Notice “Seek and Destroy”
is being terrorized by
his abusive stepfather.
(60 mins.)
2:30 PM - Ch. 12:
SWIFT JUSTICE WITH
NANCY GRACE (CC) A
woman tries to protect
her younger sister from
an abusive marriage.
3:00 PM - Ch. DISC:
AMERICAN CHOPPER
(CC) A trip down memory lane at the Sturgis
Bike Rally inspires Senior to build a tribute
bike to legend David
Mann. ’ (60 mins.)
3:30 PM - Ch. FX:
MOVIE ››› “Cloverfield” A video camera
records the horrific
events that unfold as
a monstrous creature
attacks New York, leaving death and destruc-
tion in its wake. Michael
Stahl-David, Mike Vogel.
(2 hrs.)
4:00 PM - Ch. 5:
WORDGIRL (CC) (DVS)
WordGirl tries to figure
out a businessman’s
new product; Tobey
uses his robots to hold
the library hostage. ’
(EI)
4:30 PM - Ch. 5:
CLIFFORD THE BIG
RED DOG (CC) (DVS)
Emily Elizabeth’s project
gets the dogs to thinking about what makes
them special; Jetta
reads Emily Elizabeth’s
journal. ’ (EI)
5:00 PM - Ch. SPIKE:
GANGLAND (CC) The
Avenues are one of the
most powerful Hispanic
street gangs of Los An-
geles. ’ (60 mins.)
5:30 PM - Ch. FX:
MOVIE ›› “Doomsday”
A commander and her
crew venture into longquarantined Scotland to
find the counteragent to
a deadly virus that has
re-emerged in London.
Rhona Mitra, Malcolm
McDowell. (2 hrs., 30
mins.)
6:00 PM - Ch. AMC:
MOVIE ›››‡ “Back
to the Future” A teen
takes a crackpot’s DeLorean time machine
to 1955 and sees his
parents in high school.
Michael J. Fox, Christopher Lloyd. (2 hrs., 30
mins.)
6:30 PM - Ch. TOON:
THE GARFIELD SHOW
Garfield gets to taste
celebrity life; Professor
Bonker’s new invention
bring’s Garfield’s favorite TV shows right into
his living room.
7:00 PM - Ch. SPSO:
NHL HOCKEY “Boston Bruins at Atlanta
Thrashers” From Philips
Arena in Atlanta. (Live)
(2 hrs., 30 mins.)
7:30 PM - Ch. LIFE:
PAWN STARS (CC)
Saddle that may have
been used by actor Kevin Costner in “Dances
With Wolves.”
8:00 PM - Ch. 7: THE
VAMPIRE DIARIES (CC)
Katherine reveals new
secrets; Damon tries to
resolve his issues with
Mason. ’ (60 mins.)
8:00 PM - Ch. DISN:
MOVIE ››‡ “Hannah
Montana: The Movie”
Miley’s father takes her
home for a reality check
when the teen’s soaring
popularity threatens to
take over her life. Miley
Cyrus, Billy Ray Cyrus.
(1 hr., 50 mins.)
8:30 PM - Ch. AMC:
MOVIE ››› “Back
to the Future Part II”
A young man and his
inventor friend must
take a DeLorean time
machine to 2015. Michael J. Fox, Christopher Lloyd. (2 hrs., 30
mins.)
8:30 PM - Ch. TLC:
WRECK CHASERS (CC)
Summertime in Philadelphia brings more accidents; Mickey and PJ
make a bet. ’
9:00 PM - Ch. 9, 11:
CSI: CRIME SCENE
INVESTIGATION (CC)
(DVS) A mother, believed to be grieving,
becomes a suspect in
an investigation. ’ (60
mins.)
9:00 PM - Ch. USA:
BURN NOTICE (CC)
Sam and Michael investigate a robbery at
a chic fashion house;
a Polish intelligence officer. (60 mins.)
9:30 PM - Ch. 3, 12:
OUTSOURCED (CC) The
A-Team employees start
harassing Manmeet,
Gupta and Madhuri. ’
9:30 PM - Ch. HGTV:
SELLING NEW YORK
(CC) Two NYC real estate agencies plan big
events to sell their multimillion dollar proper-
ties.
10:00 PM - Ch. ESPN:
COLLEGE FOOTBALL
“Bridgepoint Education
Holiday Bowl — Nebraska vs. Washington”
From San Diego. (Live)
(3 hrs., 30 mins.)
10:00 PM - Ch. FX:
MOVIE ›››‡ “Zodiac” Investigators and
reporters become obsessed with finding the
elusive serial killer terrorizing San Francisco
in the late 1960s and
’70s. Jake Gyllenhaal,
Mark Ruffalo. (3 hrs.,
30 mins.)
10:30 PM - Ch. A&E:
L.A. GANG WARS: THE
PEACEMAKER (CC) A
single city block stands
between two old enemy
gangs.
Media blitz preps viewers for Winfrey OWN channel
By LYNN ELBER
The Associated Press
LOS ANGELES — The Oprah
Winfrey Network launching Saturday is wary of promising too
much of a good thing — Winfrey
herself.
In stoking interest in the cable
channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah,
all the time.
“We really don’t want to be a
niche brand. We want to be a mainstream cable” network with appeal
beyond Winfrey’s fan base, said
Darren Schillace, vice president of
consumer marketing for OWN.
“Phase one” of the marketing effort aims to “manage expectations
that it’s not 24/7 Oprah on the network,” Schillace said, with Winfrey committed to appearing in at
least 70 hours of programming in
2011.
Helping viewers find OWN on
the nation’s various and crowded
cable systems is another key goal
in spreading the word about the
joint venture between Winfrey’s
Harpo Inc. and Discovery Communications.
The effort to position OWN as
Oprah-plus doesn’t mean barring
Winfrey, or her famous pals, from
the premiere hoopla. And it hasn’t
led to understated promos for the
reportedly $189 million gamble by
Discovery.
“Watch our stunning and heartpounding new video featuring so
many stars and so much energy
that it will leave you breathless,”
gushes the online heart of Planet
Oprah, Oprah.com, in a section
devoted to OWN.
The media queen herself is central to an OWN ad that debuted in
movie theaters, vowing to bring
her talk show-crafted message of
self-empowerment to the channel’s
bigger canvas.
“What if I could take every hero
Jeremy Piper/AP
American talk show host Oprah Winfrey is greeted Dec. 14 by fans
during the filming of “Oprah’s Ultimate Australian Adventure” at
the Sydney Opera House in Sydney, Australia. The Oprah Winfrey
Network launching Saturday is wary of promising too much of a
good thing — Winfrey herself.
who inspired me, every lesson that
motivated me, every opportunity
that was ever given to me and give
it to you,” says OWN chairman
Winfrey, beaming prettily against
an unreal blue sky dotted by soaring balloons and puffy clouds.
The spot is backed by the song
“Own It,” written by the Black
Eyed Peas’ will.i.am for “Your
OWN Show: Oprah’s Search for
the Next TV Star” and, in a neat
bit of synergy, included as a bonus
track on the Peas’ new album.
(Another pop star, Seal, wrote
the theme song for “Weight of My
Mistakes,” an OWN series about
female prisoners in Indiana.)
Barbara Walters helped out by
showcasing Winfrey in an hourlong special that aired early in
December, well before the planned
spring finale of Winfrey’s syndicated daytime talk show but helpfully adjacent to OWN’s debut.
Then there’s the Winfrey-driven
O magazine, which devotes an
impressive chunk of its January issue to the upcoming channel and
its stars, including the hosts of
“The Gayle King Show” and “Our
America with Lisa Ling.”
Ads have been placed in other
magazines, including Vanity Fair,
and on radio and cable (“If they
watch TV, we want them to watch
more TV,” Schillace said of his tar-
gets). Billboards feature Winfrey’s
image, with one going up in New
York City’s Times Square in January, and ads are carried on buses
and taxis.
Discovery’s other channels
(which include TLC and Animal
Planet) are pitching their new sister station. There’s an online blitz
with Facebook postings for specific OWN shows, as well as home
page takeovers and OWN messages splashed on websites including
Yahoo! and MSN.
“In the world of Oprah, from
their perspective, they may feel
like this is modest and well-controlled,” said Libby Gill, a former
TV marketing executive who’s now
a brand strategist. Observers may
see it as an overwhelming marketing blitz, Gill said, but most of the
outreach is “strategically marketed
to Oprah’s core fans.”
She terms the approach “really
smart,” one that gives the channel
room to grow.