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Adult Swim
The Adult Swim logo is a trademark of
The Cartoon Network, Inc.
A Time Warner Company.
All Rights Reserved.
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Adult Swim
ADuLt SwIm
Adult Swim is a late-night entertainment destination for young adults 18-34 featuring a variety of
original, innovative and irreverent animation and live-action series, ranging from smart, edgy comedy
to intense action-adventure. Adult Swim produces successful original series such as Robot Chicken,
Childrens Hospital, NTSD:SD:SUV, Aqua Unit Patrol Squad 1, Eagleheart, Delocated, Squidbillies,
Metalocalypse and Black Dynamite. Additionally, Adult Swim features off-network acquisitions, including
Family Guy, King of the Hill and American Dad, plus highoctane animé series, including Bleach,
Durarara!! and Fullmetal Alchemist: Brotherhood. Airing overnight from 9 p.m. to 6 a.m. seven nights a
week (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original,
classic and acquired programming for children and families, and is seen in nearly 100 million U.S. homes.
network ProgrAm FormAt
Local Avails:
2 minutes per hour
times:
2 - 60 seconds breaks per hour
Insertion Hours:
9pm - 6am
network InFormAtIon
Subscribers:
99,072,000 million U.S. homes
Source: Nielsen Universe Estimates, November 2011
Service type:
Basic, Wireless, VOD
Satellite Feed:
Dual
Launch Date:
September 2001
ownership:
Turner Broadcasting System, Inc.
beneFItS to ADvertISerS
1. Adult Swim ranks #1 among all ad-supported cable for Total Day delivery of A18-34, M18-49
and A18-49.
2. Adult Swim is also #3 in A25-54, HH and P2+ delivery Total Day.
3. Adult Swim has posted double-digit gains in Total Day deliveries of HH (10%), A25-54 (15%),
M18-49 (13%), and P2+ (12%)
4. Adult Swim’s Saturday premieres posted mostly double-digit delivery growth vs. the same time period
last year among all key demos, including Bleach, Fullmetal Alchemist; Brotherhood and Durarara!!*
Sources: Turner Research from Nielsen Media Research. Based on Final Live+7 data (12/28/09-09/26/10). 12/27.10 - 09/11/11 and Live+SD data 09/12/11
*Turner Research from Nielsen Media Research. Based on Final Live+7Sat 9p-1a, 06/26/10 - 09/26/10 and 06/27/11 - 09/25/11.
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Adult Swim
ADuLt SwIm
reSeArCH
vIewer tArgeteD
Persons: 18+, 12-17, 18-34, 18-49, 25-49, 25-54, 35+
men: 18-24, 18-34
vIewer ProFILe
Adult Swim P2+:
Median Age:
Median HHI:
% with 4+ years College:
% Households with Children:
% A Counties
21
$43K
17%
63%
35%
ethnicity breakdown:
% White
% Black
% Other:
% Hispanic Origin
63%
27%
10%
11%
Source: Research based on Nielsen Marketbreaks. Final Live+7 data Q409-Q310 (09/27/10 - 09/25/11). All percentages based on P2+
vIewer LIFeStYLe
watched Adult Swim Past 7 Days
electronics HHLD Currently Has
Video Game System
MP3 Player
Smartphone (Blackberry, iPhone)
HD Radio
DVD/Blue-Ray Disc Player
Fast-Food restaurants
Taco Bell
Burger King
Ate QSR 6+ times/per month
KFC
Wendy’s
Domestic Places visited Past Year
Los Angeles
San Francisco
New York City
Index
175
160
150
142
116
Activities Past Year
Bowling
Jogging/Running
Swimming
Fishing
180
160
155
150
137
168
140
112
Index
171
159
143
131
retail Stores Shopping Past 3 months
Bridal Shop
Music/Video Store
Toy Store
Sporting Goods Store
Pet Supply Store
148
133
121
118
113
ways used Internet Past 30 Days
Fantasy Sports
Job/Employment Search
Auction Site
Movie Listings
223
218
188
176
Source: Adult Swim Research based on Scarborough USA+ 2011 Release 1. Base: All Adults 18+
DAYPArt vIewIng
Day
Mon-Sun
Mon-Sun
time
9p-6a
6a-6a
P18-24
22%
22%
P18-34
40%
40%
Source: Turner Research from Nielsen Media Research 09/28/2010-09/25/2010. Live+7 data. Comp% Based on P2+
3
P18-49
56%
56%
Adult Swim
ADuLt SwIm
ProgrAmmIng
ProgrAmmIng genreS: Animation, Comedy, Action Entertainment
vIewer tArgeteD ProgrAmmIng
Persons 12+: Aqua Unit Patrol Squad 1, Black Dynamite, Children’s Hospital, China, IL, Delocated, Eagleheart, Family Guy, Robot
Chicken, Metalocalypse, Superjail, Venture Brothers, NTSF:SD: SUV, King of the Hill, Squidbillies, Bleach, Durarara!!
new ProgrAmS For 2012/PoPuLAr eStAbLISHeD ProgrAmS
Comedy
Aqua Unit Patrol Squad 1 – Formerly known as Aqua Teen Hunger Force, Aqua Unit Patrol Squad 1 stars three human-sized, mystery-solving food detectives: Master Shake, Meatwad and Frylock, along with their associate, Carl. Together, they try to thwart
villains whom all seem to have some sort of connection to the evil Dr. Weird. That is, when they're not trespassing in their
neighbor Carl's pool.
Black Dynamite – Starring Michael Jai White, Black Dynamite is a badass kung fu superhero with no sense of humor and a fist full
of fury. Based on the feature film of the same name.
Childrens Hospital – Created by Rob Corddry and featuring an all-star cast, Childrens Hospital explores the emotional struggles
and sexual politics of a group of doctors charged with healthy libidos. Their dedication to their personal lives is relentless,
interrupted only by the occasional need to treat sick children.
China, IL – A reverse Animal House set on the nation’s worst college campus, where the teachers are out of control and the
students just want to learn.
Delocated – Delocated is the story of a family in the witness protection program who have been given their own reality show.
Moved to New York City from the small town the government placed them in, they wear ski masks at all times to protect their
identities, trying to live their anonymous lives on camera while attempting to avoid being murdered by the Russian mob.
Eagleheart – Chris Elliott stars in this Walker, Texas Ranger parody as an over-the-top crime fighter whose misguided heroism is
often the cause of even more trouble.
Family Guy – Meet the Griffins: Peter (dad), Lois (mom), Chris (son), Meg (daughter), Stewie (maniacal toddler bent on world
domination) and Brian (talking dog who prefers his martinis extra dry). Did we mention that they are just your average suburban
family? Didn’t think so.
Robot Chicken – Using stop-motion animation to bring pop-culture parodies to life in a modern take on the variety/sketch show
format. In Robot Chicken, no pop-culture target is safe.
Metalocalypse – Dethklok is a Norwegian heavy metal band. No matter what they do, be it playing sold-out festival gigs or going
to the grocery store, Dethklok leaves a path of destruction and murder behind.
Superjail – Created by Christy Karacas, Stephen Warbrick and Ben Gruber, Superjail is the most violent prison complex in the
universe. The staff and inmates cower under the watchful eye of the mysterious Warden, who presides over them like a sadistic
Willy Wonka. The psychedelic landscape of Superjail features dangerous criminals, fantastic creatures, bizarre contraptions and
frequent riots.
Venture Brothers – The Venture Brothers are two all-American teens who spend most of their time hopping from one adventure to
the next. Beset on all sides, the Venture Brothers do all they can just to make it out alive.
NTSF:SD:SUV – Created by Paul Scheer, NTSF:SD:SUV is a live action comedy about a clandestine unit of Homeland Security located
in San Diego. They do whatever it takes to stop terrorism before it terrorizes YOU. This highly trained team has one job – saving
your ass so you can drive your Prius and see your movies in 3-D without worrying about living in a country run by Al Qaeda.
King of the Hill - A half-hour animated comedy that follows the day-to-day activities of Hank Hill, his family and their neighbors in
a suburban Texas town.
Squidbillies - This returning series, from Aqua Teen Hunger Force co-creator Dave Willis and The Brak Show co-creator Jim Fortier,
features a family of cephalopods stranded in the North Georgia mountains as they raise hell and anger local officials.
Action/Anime
Bleach – Ichigo Kurosaki is an average 15-year-old who never asked for the ability to see ghosts. He was born with the gift. When
his family is attacked by a Hollow, a malevolent lost soul, Ichigo becomes a Soul Reaper, dedicating his life to protecting the innocent and helping the tortured spirits find peace.
Durarara!! - “Durarara!!” the animated TV series is based on the hit novel “Durarara!!” by Ryohgo Narita. This series has shocked
readers and the light-novel industry with its unique characters and out-of-this-world-story. A high school student who longs for an
un-ordinary life, the strongest man in Ikebukuro, an information broker, an underground doctor, a stalker, a “headless” rider, and
many others both cause and get caught up in trouble.
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LeADIng nAtIonAL ADvertISerS
Please contact Adult Swim directly for information.
network ContACtS
Affiliate marketing:
Turner Network Sales, Inc.
101 Marietta Street NW
22nd Floor
Atlanta, GA 30303
Affiliate Ad Sales representatives
Manager, Brand Revenue/Account Mgmt.
Josh Baron
[email protected]
P:(404) 827-2231
national Ad Sales:
Adult Swim
1065 William Street
2nd Floor
Atlanta, GA 30309
Affiliate Ad Sales Support:
Director, Marketing Strategy
Laura Rouse
[email protected]
P:(404) 828-0716
Director, Brand Revenue/Account Mgmt.
Doug George
[email protected]
P:(404) 827-4350
new York Sales:
P:(212) 275-6635
Manager, Marketing Strategy
Christina Schoellen
[email protected]
P:(404) 827-0795
Director, Brand Revenue/Account Mgmt.
Torrae Lawrence
[email protected]
P:(404) 827-0210
Manager, Brand Revenue/Account Mgmt.
Chris Seaver
[email protected]
P:(404) 827-1473
Director, Affiliate Ad Sales
Kim Copeland
[email protected]
P:(404) 827-2525
Director, Marketing Activation
Kathy Govier-Hirsch
[email protected]
P:(404) 827-3943
Manager, Marketing Activation
Thuy Burchette
[email protected]
P:(404) 827-5571
Manager, Marketing Activation
Corrie Howard
[email protected]
P:(404) 827-4057
Manager, Brand Revenue/Account Mgmt.
Jamelia Smith
[email protected]
P:(404) 827-3440
Director, Brand Revenue/Account Mgmt.
Mindy Snider
[email protected]
P:(404) 827-0569
Manager, Brand Revenue/Account Mgmt.
Kevin Wood
[email protected]
P:(404) 827-2477
Manager, Marketing Activation
Michelle Lavender
[email protected]
P:(404) 827-5335
Manager, Marketing Activation
Donna Stiles
[email protected]
P:(404) 827-3409
webSIte InFormAtIon
Consumer website:
Affiliate website:
www.adultswim.com
www.turnerresources.com
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Atlanta Sales:
P:(404) 575-6441
Chicago Sales:
P:(312) 729-5971
Los Angeles Sales:
P:(310) 788-6826
Adult Swim
ADuLt SwIm