Amy's Celebrates 25 Years with a Sweet Dream Come True! Hottest
Transcription
Amy's Celebrates 25 Years with a Sweet Dream Come True! Hottest
Contact: Debby Fortune, Fortune PR (510) 548-1097, [email protected] August 2013 FOR IMMEDIATE RELEASE Digital images of new products are available upon request. Amy's Celebrates 25 Years with a Sweet Dream Come True! Meet Amy’s Hottest New Frozen Treat: Organic Vegan Non-Dairy Frozen Dessert Santa Rosa, California – Amy's, the nation's top-selling brand of natural and organic convenience foods now celebrating its 25th anniversary, is launching a brand new frozen food category, Amy’s Organic Non-Dairy Frozen Desserts. Amy’s has found a way to make a frozen, certified vegan dessert that has the luscious, velvety texture and flavor of super-premium dairy ice cream but none of the milk or eggs in its ingredients. All four new flavors – dark Chocolate, creamy Vanilla with real vanilla bean, refreshing Mint Chocolate Chip and rich Mocha Chocolate Chip – are made with healthful, cholesterol-free organic coconut milk. Amy’s proprietary technique combined with high-quality, organic ingredients, keeps the coconut flavor in the background, resulting in a sumptuous frozen creation that will fool even traditional dairy ice cream fans. “We are so excited to bring this vegan-certified treat to our customers that we can’t stop smiling,” says company cofounder Rachel Berliner (Amy's mom). “We know our fans will be pleased with this playful indulgence we've made for them.” The fun begins at retailers nationally in July 2013. Amy's Non-Dairy Frozen Desserts (SRP: $6.99/pint) will be ready for retail purchase just in time for the warmest days of summer and early fall. Made with organic coconut milk and sweetened with agave syrup, the new desserts are vegan certified, organic, non-GMO, non-dairy, gluten free, and Kosher Pareve. The new line is made with the same care, quality and love for which Amy's foods are known. What inspired Amy's to make a non-dairy frozen dessert? Amy’s cousin Anna tried an extraordinary non-dairy frozen dessert at a vegan restaurant called Plant in North Carolina. Anna's husband, a conventional ice cream fan, couldn't believe the dessert was non-dairy. The two were so blown away by the recipe that they enlisted Amy's to bring this amazing dessert discovery to a wider audience. Thanks to Plant, Amy's now has four remarkable non-dairy desserts. Amy's non-dairy frozen dessert makes a great complement to Amy's other frozen offerings. Try scooping this creamy new treat over Amy's Organic Gluten Free Brownies or Amy’s Organic Apple Pie. Or sandwich it between slices of Amy’s Organic Gluten Free Non Dairy Chocolate Cake for the ultimate vegan frozen dessert sammie. Just for fun, try scooping it into cones at a party and see who you can fool into thinking it's regular ice cream! More... Kitchen Inc. P.O. Box 449 Petaluma, California 94943 (707) 578-7188 Page 2: Meet Amy’s Hottest New Frozen Product: Non-Dairy Frozen Dessert ABOUT AMY’S Founded 25 years ago in Sonoma County, California, Amy's is a world leader in the production of natural and organic convenience foods. Named after Andy and Rachel Berliner's daughter, Amy, the company remains a privately held, family-owned business and is one of the few remaining U.S. companies to craft its own recipes, source its own ingredients, and make its products in-house. Amy's prides itself on being like a home kitchen, only bigger. “Other companies manufacture food,ˮ explains co-founder Andy Berliner, “we cook it.ˮ Amy's uses certified organic ingredients sourced from organic farms located mostly near the company's production facilities in California and Oregon. All dairy ingredients are made with pasteurized rBST hormone-free milk and do not contain animal enzymes or animal rennet. No dishes contain meat, fish, shellfish, poultry, eggs or peanuts. Amy's products are non-GMO and do not contain hydrogenated fats or oils. The company supports educational and outreach efforts for agriculture and ecoliteracy programs and is a substantial contributor to the Redwood Empire Food Bank and COTS, a nonprofit agency that aids homeless families in Sonoma county. The company supports educational and outreach efforts for agriculture and ecoliteracy programs and is a substantial contributor to the Redwood Empire Food Bank and COTS, a nonprofit agency that aids homeless families in Sonoma county. Amy's products are available nationally in most supermarkets, natural foods stores and select warehouse club stores, as well as internationally. For more information, visit www.amys.com. Join the lively Amy's Facebook community at AmysGoOrganic and follow Amy's on Twitter @Amys_Kitchen. # # # # June 2013 Kitchen Inc. P.O. Box 449 Petaluma, California 94943 (707) 578-7188