Document 6456516

PRESS RELEASE
5th AUGUST 2014
WEDGWOOD ANNOUNCES PROJECT TEA COSY WITH
BRITISH FASHION COUNCIL’S HEADONISM MILLINERS
Sketch by Stephen Jones
Wedgwood is excited to announce PROJECT TEA COSY, a creative initiative that forms part of its alliance
with the British Fashion Council’s (BFC) millinery programme, BFC Headonism.
Wedgwood has invited each of the four Headonism milliners to create a contemporary, and unique tea cosy
for a Wedgwood teapot. The designers visited the Wedgwood factory in Barlaston, Stoke on Trent, and
were given privileged access to the Wedgwood pattern and china archives. Drawing inspiration from over
250 years’ heritage of craftsmanship and design, they have been asked to apply their own personal
aesthetic and manufacturing approach to create a one-off tea cosy masterpiece.
Project Tea Cosy will be displayed within the Designer Showrooms at London Fashion Week from 12 th –
16th September 2014.
BFC Headonism launched in 2009, during the BFC’s 25 year celebrations by Mayor of London, Boris
Johnson and is curated by Stephen Jones OBE. The initiative offers mentoring by renowned milliner
Stephen Jones and various showcasing opportunities with installations at London Fashion Week.
This year, milliners new to the Headonism showcase are Awon Golding and Lizzie McQuade who will be
joining recipients Emma Yeo and Keely Hunter.
Sally Warmington, Marketing Director EMEA commented: ‘In inviting the Headonism Milliners to
participate in Project Tea Cosy, we offer them the chance to explore the inspirational skills and craft of
Wedgwood. We are looking forward to seeing them apply their own design flair and creative skill to a piece
that embraces an iconic ceramic form: the Wedgwood Tea Pot. It’s a perfect fit: a tea cosy is to a tea pot
what a hat is to a head!’
-ENDSFor press enquiries please contact:
Julia Huff | [email protected] | 0207 434 7082
Rachael Jevons | [email protected] | 0207 434 7063
For more information please visit www.wedgwood.co.uk
‘Like’ Wedgwood on Facebook for exclusive content www.facebook.com/WedgwoodUK
Follow us on Twitter @Wedgwood_UK and join the conversation #Headonism
NOTES TO EDITORS
Wedgwood is an iconic English luxury brand established in 1759 that creates premium home, tableware and lifestyle
products with the highest quality craftsmanship. From wonderfully light bone china to delightful prints, Wedgwood
brings delight and romance to the everyday. Wedgwood is the proud holder of the Royal Warrant by Appointment for
tableware and giftware to Her Majesty the Queen. Wedgwood belongs to WWRD (Waterford, Wedgwood and Royal
Doulton), a leading provider of luxury home and lifestyle products worldwide.
Headonism Milliners
Hong Kong born milliner, Awon Golding describes her signatures as "traditional materials and couture skills
combined with a fresh, modern design aesthetic and is stocked at Liberty UK and Hatwoman in Hong Kong.
@AwonGolding
Originally from Brighton, Emma Yeo describes her signatures as “contemporary sculptural headwear, tailored by
technology and craft” and is stocked online at Love Hats. @Emma_Yeo
Born on the Isle of Wight, Keely Hunter describes her signatures as “architecture, engineering and wearable
modernity “and is stocked online at Love Hats. @KeelyHunter
Scottish milliner Lizzie McQuade describes her signatures as “feminine, modern, intricately hand worked pieces that
can be worn with ease” and already has her own e-commerce platform. @Lizzie_McQuade
The Headonism scheme has previously supported milliners Aurora Ozma, Moody & Farrell, Noel Stewart, Piers
Atkinson and William Chambers.
The British Fashion Council (BFC) was set up in 1983 to promote British fashion internationally and co-ordinate this
promotion through fashion weeks, exhibitions and showcasing events. The BFC now supports designers beginning at
college level and extending to talent identification, business support and showcasing schemes to help British designer
businesses develop their profiles and business globally and promote British fashion and its influential role in Creative
Britain and Creative London. The BFC Colleges Council offers support to students through its MA Scholarship, links
with industry through Design Competitions and Graduate Preview Day. Talent identification and business support
schemes include the BFC Fashion Film sponsored by River Island; BFC Rock Vault; BFC Headonism; BFC/Vogue
Designer Fashion Fund; Estethica; Fashion Forward sponsored by eBay Fashion and the Mayor of London; NEWGEN
sponsored by TOPSHOP and NEWGEN MEN sponsored by TOPMAN. Showcasing initiatives include London
Fashion Week, London Collections, LONDON show ROOMS, the BFC/Bazaar Fashion Arts Foundation, International
Fashion Showcase, Vodafone London Fashion Weekend and the annual celebration of excellence in the fashion
industry: the British Fashion Awards.