Document 6462550

A brief Introduction
PATTY
PERREIRA
BILL
BARTON
A self-taught designer, the California-born Patty Perreira honed her skills during
her 18-year tenure at Oliver Peoples. In addition to conceptualizing eyewear designs
for the label’s own eponymous line, Perreira served as the creative consultant on a
number of notable eyewear collection launches for esteemed ready-to-wear houses
including Prada, Miu Miu, Jil Sander, Helmut Lang, Paul Smith and Vera Wang. In
2006 Perreira departed Oliver Peoples, partnering with Bill Barton to launch
Barton Perreira, a line of luxury sunglasses and opticals for both men and women.
Handmade by skilled artisans in Japan, each piece bears one of the many technologically
advanced signatures developed by Perreira such as foil transfer prints, carbon fiber
inlays and richly pigmented enamel. Drawing from a wide range of aesthetic
materials—from art deco jewelry to mid-century furniture and iconic automotive
designs—Perreira places emphasis on timelessness and continuity of form. Likewise,
unique textures and saturated hues borrowed from nature occupy the focal point
during her design process. The result is a series of wholly enduring designs—both in
their structure and refined aesthetic—that are instantly recognizable thanks to their
distinctive finishings and carefully balanced, streamlined silhouettes. Barneys New
York, Bergdorf Goodman, Neiman Marcus, Jeffrey, Fred Segal and Saks Fifth Avenue
picked up the debut collection of Barton Perreira and the line is now carried in 38
states and 30 countries. In addition, Perreira has collaborated with several prestigious retailers on capsule collections: with Barney’s she recreated director Albert Maysles iconic frames and more recently, Perreira has teamed up with Opening
Ceremony to design a second capsule of sunglasses for actress and fashion icon,
Chloë Sevigny. (Sevigny isn’t the only discriminating tastemaker to appreciate Perreira’s sensibility: Angelina Jolie, Rachel Zoe, Heidi Klum, Jessica Biel and Orlando
Bloom have all worn her recognizable pieces.) In 2008, shortly after launching her
label, Perreira received the Optical Women’s Institution Most Influential Women /
Innovator Award. In 2011, Perreira was inducted into the Council of Fashion Designers of America, a prestigous league of designers celebrated for their influence on
American Fashion. Today, the designer lives and works in Venice, California.
Bill Barton has been at the center of a number of industry defining moments
over the last twenty years. As president of Oliver Peoples (2002 -2006) Barton
was instrumental in building the company and taking it from a 13 million dollar company to a 43 million dollar company. Barton was an integral part in the
growth of Optical Shop of Aspen, having been with OSA since 1984; he launched
their wholesale division in 1988. Barton held the position of President of OSA
from 1990 to 2001. Bill Barton brings his boundless knowledge of the luxury
eyewear market to his shared namesake brand.
DESIGNER & CO-FOUNDER
CEO & CO-FOUNDER
CAMPAIGN
2013
BARTON PERREIRA
BARTON PERREIRA
Barton Perreira is proud to announce the opening of its first retail store,
located at 525 East Cooper Avenue in Aspen, Colorado. The boutique is
situated in the heart of the resort town’s premier shopping neighborhood, surrounded by designer boutiques and high-end retail establishments. “Aspen is where I began my optical journey, and I have known
Dwight for almost 18 years and couldn’t dream of finding a better partner for the Barton Perreira flagship store” said Barton. “Aspen’s international customers and loyal locals will give the Barton Perreira brand amazing worldwide exposure.”
“Nashville is an exciting city, it has an old world charm and soul but is a
very permissive city”. Perreira says “I’m excited about opening the store
in Nashville because of the progressive and alternative counter culture
that has developed there. I admire the people of Nashville’s diverse love
of music and art.” The 1250 square foot shop located at 4017 Hillsboro
Pike, Suite 309A - Nashville, TN 37215 is nestled in the heart of Nashville’s
luxury shopping district surrounded by the quaint restaurants and bars
the city is renowned for. The Hill Center in Green Hills offers the best in
luxury shopping.
ASPEN
NASHVILLE
HAND MADE
in JAPAN
Barton Perreira is 100% Hand Made in Japan.
The artisans and craftsmen in Japan are the
most skilled when it comes to the production
and talent that is required to construct a
beautiful, quality piece of eyewear.
CONSTRUCTION
CORE
EXCLUSIVE
Barton Perreira has partnered with the best retailers around the world. Instead of mass-producing, we make each style in limited quantities. We have
amazing retail partners that have sophisticated clientele who appreciate true
quality & design.
BERGDORF GOODMAN
NEW YORK CITY
USA
UNITED ARROWS
TOKYO
JAPAN
BARNEY’S
NEW YORK CITY
USA
OPENING CEREMONY
NEW YORK & LOS ANGELES
USA
SAKS FIFTH AVENUE
USA
JEFFREY
NEW YORK
USA
FRED SEGAL
LOS ANGELES
USA
THE SPECTACLE
TORONTO
CANADA
NEIMAN MARCUS
USA
COLETTE
PARIS
FRANCE
DOVER STREET MARKET
LONDON
UK
L’OSSERVATORIO
ROMA
ITALY
All of our plastic frames have titanium “core-wiring” in the temples.
Just like clothing is tailored to fit, we believe that each frame
should fit perfectly to the wearer’s face. This skeletal foundation allows each frame to be custom adjusted and keep its unique
form.
POLISH.
The plastic that we use is called “zyl,” short for zylonite. The qualities of zyl make it the best resin based polymer plastic material
for luxury eyewear. It is lightweight, durable & maintains a deep
gloss. All of our zyl is tumbled for days and then hand polished
twice by Japanese craftsmen in order to create a seamless,
high-polish and smooth material.
VISION
All of our lenses are 100% UV Protection. We use CR-39, which
is the same material that opticians use. We also offer styles with
mineral glass lenses. Mineral glass offers the best visual clarity
and is a more scratch resistant material.
Some of our styles come with POLARIZED lenses. All the frames
that are polarized are marked on the inside of the temples.
CLOISONNÉ
Patty commissioned our Japanese artists to create beautiful detailing on the
YADIELL & JET-SETTER sunglasses.
Cloisonné is an ancient technique that uses multiple steps in the enamel process.
Each sunglass is masked by hand to conceal specific sections so that the focus is on
the frame front for cloisonné application. Then each frame front has the colored
cloisonné applied by hand and then it is completed with a top coat for a high-gloss
finish.
HAND PAINTED
ENAMEL
The enameling process in styles such as the Valerie and Swinger is a technique
used since ancient times. The process is all done by hand to create the most
beautiful and precise finishing.
GIOVANNI RIBISI
The Giovanni sunglass has a classically timeless feel. The frame’s zyl embodies
sophistication with its eloquent contours and bevels, creating a unique texture to
the front surface of the frame. The Ribisi frame is more retro-inspired and made
of hand-crafted Japanese zyl with vintage mineral glass lenses. The color palette
consists of classic tortoise and Havana colors, as well as black and champagne.
“When Barton Perreira approached me about designing these frames, it was
something I jumped on,” Ribisi said. “Sunglasses are intimate, especially to one’s
individual identity because they sit on the face. It was challenging and I learned a
lot, but it was an honor to work with the Barton Perreira team and a company that
strives to create excellent product.” “Giovanni has a very clear understanding of
design and like myself, he is very much into the details,” said Perreira. “I believe it
shows in the sunglass designs we collaborated on. He presented full scale 3-D
renderings of the frames, which he created himself. Working with him
was a delight.”
SEEING THROUGH
COLOR
Ronette in Wailing Sol
Bailey in Jamaican Rum
Cream
Vreeland in Matte Horn
Deep saturated jewel tone acetates are the new way to bring color into your eyewear
wardrobe. New colors include, Wailing Sol, a rich crimson red and Jamaican Rum
Cream, a deliciously tawny brown laminated onto a cream color acetate.
Changing texture by creating a matte finish to the frames has also been widely
introduced into the Barton Perreira collection. Existing colors such as Heroine Chic and
Havana have been “sandblasted” to create a more subdued, edgy aesthetic. New colors
such as Matte Horn and Matte Midnight add variety to the matte color mix.
Color isn’t just exclusive to the beautiful japanese acetates that Patty discovers. Patty
has collaborated with a Japanese lens company to create a palette of unique, rich
colored lenses. A bright blue, mirroring the neon turquoises that the corals create on the
surface of the blue ocean is the lens named Caribbean Dream. The Sunset Serenade
color starts as an earthy green and fades into an orange haze. Lover’s Rock is a sultry
amethyst hue that graduates into a dusky grey.
Shrimpton Black Magicc
in Lovers Rock
SPRING 2013
SUNGLASSES
CARNABY
Known for starting trends, this
style is named after the famous
“swinging London” fashion street.
The Carnaby is a fresh shape – it
is a round and mod-inspired thick
acetate sunglass offered in unique
colors such as Black Magic &
Champagne.
JAVOTTE
Sexy & Sophisticated, this acetate
zyl sunglass sweeps up for a
perfect cat shape. Beveling
throughout the frame front
create depth in the silhouette.
RONETTE
This cateye sunglass combines
acetate with touches metal
detailing throughout. Balancing
both high glamour & rebellion,
this sunglass is inpsired by the
60’s bad girl group, The Ronette’s.
HAKAN
Super lightweight hybrid plastic
& metal round wayfarer shape
with keyhole bridge detail. Unisex
styling makes the Hakan a perfect
style for everyone.
FLACO
The Flaco is a masculine shape
sunglass with keyhole bridge
detailing. Influenced by streetgangster loc eyewear styling,
Flaco translates to ‘skinny’ in
Spanish.
HAND ENGRAVED
Filigree is a delicate and intricate design that is worked onto metals or wire. Filigree
craftsmanship was most popularized during the Art Deco ages of the 1920’s. With their
mastery of precision, Patty collaborated with our Japanese artists to create beautiful
antiquated ornamental designs that are hand-engraved onto styles such as the
Mitchell, Cruisaire & Hughes and Burroughs.
SPECTACLES
VERONICA
Sunglasses have always been related to glamour and in turn, fashion.
But there’s a chic trend taking over the fashion world – spectacles.
cateye silhouette, it is fitting that
From thick plastic black glasses to metal round glasses – there are so many
shapes that people are wearing to accessorize and accentuate their personal
style. We’re seeing it styled on the runways and featured on editorial spreads
of the most influential fashion magazines as a must-have accessory.
With its upturned edges and sexy
this design is named after the film
noir pin-up siren, Veronica Lake.
WATSON
This combination acetate
& metal frame is inspired by
Johnny Depp. Depp is known
for his quirky vintage-esque
spectacles and the Watson is
named after one of his many
movie characters.
FITZGERALD
Small in size and round in shape,
this metal frame has the timeless
and classic appeal of the handcrafted eyewear of the 1920’s.
Properly named after great
American author F. Scott
Fitzgerald who wrote
The Great Gatsby.
CUSTOM
Barton Perreira has partnered with the most fashionable boutiques and
department stores to create custom glasses with beautifully tinted jewel
tone lenses cut into optical styles. These special glasses offer a style that
is half sunglass / half spectacle. Quirky & luxurious.
Barton Perreira x Opening Ceremony Exclusive Bronski with
Blue Mirror / Bandana Logo Lenses
Assorted Barton Perreira custom sunglasses for Barneys New York
Barton Perreira Squints with custom
bottle green lenses featured in
Neiman Marcus Mens Book
THE PERFECT
SHAPE
HEART
Choosing the perfect sunglass is a combination of finding a design that fits your personal
style and a shape that fits the structure of your face. The curves of the face, cheekbone
height, and angle of the chin all play a role. Use this to guide you when trying to find a
perfect pair that compliments and accents all the right features.
Aim to soften the chin when styling a heart
shaped face. The upswept, butterfly shape
of the Emmanuelle fits beautifully
on Angelina.
Actress Angelina Jolie
Emmanuelle Black Satin with
Black Snake Temples and
Smolder Lenses
TRIANGLE
OVAL
Softening the lower portion of the face
and accenting the eye area with outward
shaped sunglasses such as the slightly
winged Dillinger sunglass looks amazing
on Nicole.
Oval faces are the most versatile because
they can generally wear any style and
shape sunglass. Joe’s oval face can fit into
various styles - the quirky, Albert Maysles
spectacles is a perfect choice.
Actress and Designer Nicole Richie
photographed in THAT Magazine
Dillinger Champagne with
Vintage Glass Green Lenses
Musician, Joe Jonas photographed in
People Magazine wearing
ALBERT MAYSLES
DIAMOND
ROUND
With a narrow forehead and chin with high
cheekbones, the diamond shape face is
best complimented by round sunglasses
which will soften the contours of the face.
In order to give a longer figure, it is recommended to wear wider shapes. Tamu
wears the exaggerating cat-eye DARLING
sunglass.
Celebrity stylist, Rachel Zoe photographed during Paris Fashion Week
Romance Black & White with
Hand-Painted Enamel Temples
and Smolder Lenses
Street-Style Photographer
Tamy McPherson photographed in
Harper’s Bazaar wearing
Darling Black with Noir Lenses
OBLONG
SQUARE
For oblong face shapes, it is recommended
to choose a shape that broadens the face
and cheeks. Fab chooses the Del Rey
plastic aviator sunglass.
Reduce broad angles with soft, curvaceous
shapes that will give the face definition.
The Windsong’s round lens shape
compliment Shannyn’s facial structure.
Musician, Strokes Drummer Fab
Morietti photographed in NME
Del Rey Black with Nocturnal
Polarized Lenses
Actress Shannyn Sossamon
photographed in Fault Magazine
Windsong Black with Smolder
Lenses
think the outcome is amazing and you can feel the luxury as soon as you put them on”.
COLLABORATIONS
ALBERT MAYSLES
The “Mister Cartoon” frame merges the artisanship and luxurious style that Barton Perreira has become known for with Mister
Cartoon’s expressive style of street art. The outcome is one seriously cool frame that reflects the heart and soul of both designers. The
frame is made of hand polished Japanese Zyl and is paired with Nylite lenses that are equipped with a one-of-a-kind breath logo
in the shape of a spider-web especially designed by Mister Cartoon. The temples serve as the canvas for Cartoon’s iconic style
of art and is available in Midnight Express and Heaven’s Gate. The suggested retail is $595 and is a limited run of 400 pieces.
Says Mister Cartoon: “I like Barton Perreira’s originality and style. I’m a car guy as well as a tattoo artist, so sunglasses are an
essential part of lowriding and driving on the west coast....The glasses have to be original, strong, and a quality that makes them
standout from the rest- and the darker the better.”
In honor of the legendary documentarian, Albert Maysles, Barton Perreira and
Barneys New York collobarated with the artist to re-produce his iconic spectacles.
Albert Maysles frame sales benefits the Maysles Institute, which operates a documentary film theater in Manhattan and a summer youth film program.
About Mister Cartoon
Born and raised in Los Angeles, Mister Cartoon’s expressive style of art is universally recognized and embodies the true soul of
Los Angeles culture. Beginning his career as a graffiti artist in the 1980’s, Cartoon gained notoriety for his brilliant tattoo work,
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BARNEYS NEW YORK , “Have a Foodie Holiday” Catalog featuring Albert Maysles in White with Noir Lenses
Suggested retail is $595.00 and available through Barton Perreira retailers.
Suggested retail is $595.00 and available through Barton Perreira retailers.
When BAND OF OUTSIDERS designer, Scott Sternberg needed
sunglasses to style his runway show for Pitti Uomo Italy, he called our friends
at Silver Lining in New York and they referred him to Barton Perreira.
TOP RANKIN
While it’s been over 30 years since the untimely passing of Marley, his influence on culture
remains unparalleled, and his effects can be felt in everything from music to fashion. Marley’s
personal style was always simple, never flamboyant, almost utilitarian. This classic military aviator frame coined the “Top Rankin” is a Limited Edition, with only 500 being produced.
Each frame is handcrafted in Japan of the finest materials available. This masterfully contoured
metal frame is hand detailed with finishing that includes a Tuff Gong logo plaque embedded at
the temples end. Utilizing new “breath logo” lens technology, when you breathe on the lenses
an image of Marley will appear in a star. The frame comes in a custom-designed case and has an
anti-reflection cleaning cloth with the “Lion of Judah” encrusted upon it.
ABOUT THE SHOW
“To lend a sense of occasion and drama to his Band of Outsiders runway
show, the centerpiece to Pitti Uomo’s broad panoply of male style offerings,
and officially the first show of the Spring 2012 season, designer Scott Sternberg chose to show in the austere skyscraper-like setting of the Manifattura Tabacchi, a fascist era modernist complex on the outskirts of this historic town. The mood was urban and distinctly American, with an homage
throughout to Leonard Bernstein’s West Side Story.”
-esquire.com
The Band of Outsiders Spring 2012 Pitti Uomo Fashion Show features the Barton Perreira Albert Maysles with custom silver grey mirrored lenses.
BLACK
IS BACK
Bold. Opulent. Timeless. Chic. Statement. The power of a dark black sunglass
VREELAND
Oversized with bold thick
temples. Front row fashion show
editor style.
BARDOT
Oversized square shape plays
with texture in both polished
and matte finishing, giving this
classic shape an unlikely &
unique twist.
RONETTE
The black cat. Touches of gold
add an opulent, sexy touch to
this frame.
BANCROFT
Gamine Girl.– Girl meets boy
wayfarer shape.
Carnaby
Chunky round chic frame with
gradient lenses is an elegant yet
statement piece.
WE LOVE ALL THE
BARTON PERREIRA PHOTOS WE FIND
From the pages of magazines from all over the world to photos on Instagram. Here are some of our favorites.
www.bartonperreira.com
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