The Intelligence of Every Thing THE POWER OF COMPUTING

EXECUTIVE SUMMARY
The Intelligence of Every Thing
At Saffron, we believe software and computers should adapt to
humans, not the other way around. The rigid models of most
FUSING THE GENIUS OF THE BRAIN WITH
THE POWER OF COMPUTING
Big Data solutions don’t factor in the organic nature of human
thought processes. Although these solutions are able to ingest
Saffron combines the power of computing with brain-like intel-
large volumes of data, their ability to find what really matters in
ligence to make sense of data and help anticipate future trends,
the data is limited.
events and outcomes. Saffron’s Natural Intelligence Platform
mimics our brain’s ability to associate people, places and things
Storing and managing large volumes of data is a first step to-
in context. The platform ingests data from disparate sources and
wards unlocking value through data but it does not represent a
automatically connects the dots to illuminate the knowledge that
competitive advantage in and of itself. The competitive advan-
really matters. Every time new data is received, Saffron learns its
tage comes from the ability to rapidly illuminate actionable knowl-
associations with existing memories to find new patterns, simi-
edge from this data to understand what is or isn’t working, what
larities, anomalies or sequences, revealing new information that
happened and what will happen next.
would have remained undetected otherwise. Saffron’s learning is
incremental, adapting in real-time from new incoming data and
Saffron’s cognitive computing platform was inspired by the auto-
human feedback.
maticity of human reasoning.The human brain is expert at recalling past experiences to make sense of the world, see similarities
Saffron integrates with an organization’s existing analytics archi-
in patterns, recognize when something new and different is oc-
tecture to not only enhance the speed and volumes at which
curring and automatically use this information to anticipate what
data can be converted to usable knowledge but also critically
will happen next and how to prepare for it. Saffron extends these
improve the accuracy of results. Our customers have applied
abilities at scales that far exceed human memory to provide a
the Natural Intelligence Platform to a number of hard problems,
comprehensive landscape of actionable knowledge for faster,
supporting decision making, diagnostics and anticipatory pre-
more informed and more accurate decision making.
dictions in such areas as anticipating market trends, optimizing
WHY
SAFFRON?
DYNAMIC
Saffron learns in real-time, continuously and adapts when context
changes and as new data arrives.
UNIVERSAL
TEMPORAL
Saffron can read and unify any type of data source, structured
Saffron uses knowledge from prior experiences to analyze
and unstructured, to reveal actionable knowledge.
current situations and help anticipate future events and patterns.
AGILE
USER-FRIENDLY
Saffron analyzes data on the fly and works without models,
Saffron is user-friendly for non-technical users to discover and
allowing for rapid knowledge capture.
see the knowledge that matters in their data.
.
© 2014 SAFFRON TECHNOLOGY
processes, identifying extraneous costs, mitigating operational
sification, time-based and event-based similarity and anomaly,
risk and threats, personalizing customer experiences and finding
sequence and novelty detection, strengths-based network anal-
new revenue streams. Saffron’s track record of successful imple-
ysis and explanatory root cause. Patterns are clearly seen and
mentations across a diverse set of industries including manufac-
analyzed through a visual interface to the user, enabling organi-
turing, healthcare, philanthropy and defense demonstrates the
zations to easily identify actionable insights, manage risks, and
pervasive need for the Natural Intelligence Platform.
adapt their strategy to achieve their goals of personalized customer experiences, revenue growth and cost reduction.
THE NATURAL INTELLIGENCE PLATFORM
Unlike other big data analytical tools that are constrained by
Saffron’s Natural Intelligence Platform ingests and unifies large
models, Saffron is nonparametric and model-free allowing it to
volumes of data from disparate sources, public, private, struc-
learn and adapt in real-time as new information is discovered and
tured and unstructured, and stores billions of associations in its
ingested. Saffron Advantage, a user-friendly dashboard-based
memory base, enabling rapid knowledge illumination and pattern
visualization tool enables non-technical users to discover what’s
recognition.
in their data, see trends and correlations, and generate recommendations. Saffron’s open framework and powerful APIs, con-
Once the data is ingested and unified, Saffron’s unique reasoning
nectors and custom processing layer make it easy to add on the
layer allows for a comprehensive landscape of the knowledge
power of Saffron to other sensemaking, alerting and predictive
in the data in real-time with applications such as cognitive clas-
applications.
PROBLEMS WE SOLVE
PLATFORM COMPONENTS
Emergent Fraud Pattern Detection and Investigation
Personalized Anticipatory Maintenance
Four-dimensional entity store with Web Service
Discovery, diagnostic, predictive and prescriptive analytics
Cognitive Classification of people, places and things
Point-and-click data integration and ETL
Anomaly Detection - Model free, rules free, in real time
Real-time visual analytics
Root-Cause Detection
Customer Personalization
INDUSTRIES
Financial Services, Insurance, Manufacturing, Defense,
Energy, Healthcare
Gayle Sheppard, CEO/Chairman
Saffron Techonolgy
Ian Hersey, Chief Product Officer
Los Altos, California
Mark Herrick, Senior VP, Sales
Dr. Manny Aparicio, Chief Memory Maker
www.saffrontech.com
Jim Fleming, Chief Software Engineer
+1.866.472.3376
Dr. Paul Hofmann, Chief Technology Officer
[email protected]
Chad Smith, Chief Intelligence Officer
© 2014 SAFFRON TECHNOLOGY