About

happiness handmade…
About
The Badskirt brand was established in 2008 as a craft and lifestyle blog, by Amy Gunson. Badskirt features articles about Amy’s passions craft, travel and life with her husband. Badskirt is best known for its honest reviews, clever tutorials and humorous anecdotes about sewing
and life. The Badskirt blog is supplemented with a wide following on social media sites including Flickr and Facebook. Amy takes a “help
when I can” approach, often chiming in with crafting advice on many social media forums. Her areas of specialty include quilting, toy design,
crochet and innovative use of craft notions. With a keen eye for design, she considers herself an early-adopter and trend-setter. Her travel
expertise includes vast knowledge of Japan’s craft scene; a passion for her birth country, America; and a love of touring her adopted
country, Australia.
Contact Information
By the Numbers
Email: [email protected]
Blog: badskirt.blogspot.com
Flickr: www.flickr.com/photos/amygunson/
Twitter: twitter.com/badskirt
Facebook: www.facebook.com/eighmi
Blog Stats and Audience (from July 2013)
 All time pageviews: 2,100,000+  Top posts have 45-65,000 pageviews
 Global readership  ~58% of pageviews from the US ~13% within Australia
Find me on
Affiliations
Flickr stats (from December 2012)
 Top images have garnered 10,000+ views  Added by 1400+ contacts
 Greater Western Sydney Modern Quilt Guild
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- http://1.bp.blogspot.com/-o6Co-founder, Industry liaison
 Sydney Brown Owls - Founding member
 ABCD Blogger Meetup
 Sydney American Expat Society
Additional Social Media Outlets and Rankings
 Twitter 800+ followers  Facebook 600+ connections
Audience demographic – global, middle and upper class, artisans and travelers
Opportunities
In addition to her knowledge of marketing, Amy is an experienced graphic designer, 3D artist, production manager and teacher. This unique
skillset means she has plenty to bring to the table for collaboration. Here are some opportunities that may interest your team:
 Product and Textile Reviews (books, notions, patterns, fabric)  Pattern and Book Testing  Pattern and Template Development
 Graphic and Surface Design  Fabric and Color Expertise (branded fabric and thread bundles, color tutorials)
 Event Promotion (craft shows, quilt exhibitions, sewing courses)  Craft Workshops  Brand Building and Blog Consultation
 Travel Excursion Blogging (holiday experiences, train journeys, craft excursions, flights)  Research and Expertise for Media and Press
I am a firm believer that brand fit is key to the success in collaboration, I invite you to contact me about ways Badskirt can deliver for you.
Badskirt PR and Media Kit. July 2013
Trained in marketing, Amy considers an integrated approach to be the most effective method of reaching an audience among the clutter of
blog advertising. Customers are looking for trustworthy reviews and collaborations that cohesively fit with the nature of the blog. Badskirt can
provide both credibility and awareness for your brand.