Spreading style beyond the New York Metropolitan Area
Transcription
Spreading style beyond the New York Metropolitan Area
Spreading style beyond the New York Metropolitan Area eva nyc brand overview who is eva nyc? points of difference Spreading style beyond the New York Metropolitan Area, Eva NYC is a line of professional styling tools, hair care and accessories that takes inspiration from the runways and gets salonquality results. 1. Fashion Driven 2. Advanced Technologies 3. Premium Ingredients 4. Quality at a Value Founded in 2010 and headquartered in Brooklyn, NY, Eva NYC offers premium products that use advanced technologies and ingredients to promote healthier, stronger hair. target customer distribution • Female • 18-34 years old • Low-Medium Income Brand Overview Spreading style beyond the New York Metropolitan Area page 1 1. fashion driven Inspired by NYC street style. Whitney Port designer collection. from runway to home Being based in one of the fashion capitals of the world, Eva NYC understands that women who care about their hair are also up to speed on the latest fashions and trends. Our bold designs and packaging are full of personality and resonate with women who want new, exciting products and value self-expression. Fashion Driven Spreading style beyond the New York Metropolitan Area page 2 2. advanced technologies technology story far-infrared heat & negative ion technology Our mission is to promote healthy heat styling by using the latest technologies that are gentle on hair and get professional results. Far-infrared heat dries hair faster than conventional heat, while negative ions lock in moisture, protect from heat damage, and reduce frizz. All of the Eva NYC styling tools harness far-infrared and negative ion technologies by incorporating ceramic, tourmaline, and titanium components. 100% solid ceramic plates Ceramic plates radiate far-infrared heat and provide even heat distribution, eliminating hot spots. Ceramic components are gentle on hair and leave it silky and smooth. tourmaline gemstone Tourmaline is a semi-precious gem that is a natural source of negatives ions and far-infrared heat. Tourmaline magnifies the effects of ionic technology for more efficient heat styling and added shine. Advanced Technologies Spreading style beyond the New York Metropolitan Area page 3 tool & accessory assortment ceramic & titanium styling irons clip-free curlers 4p interchangeable barrel curler 100% Ceramic or Titanium Plates, 140°F–450°F 25-18mm Tourmaline Barrel, 410°F 4 Tourmaline Barrels, Adjustable to 430°F almighty pro-lite dryers hair & tool accessories gift sets 1600 Watts, Ionic Technologies Tool & Accessory Assortment Spreading style beyond the New York Metropolitan Area page 4 3. premium ingredients ingredient story argan oil Eva NYC hair care combines Argan Oil with the breakthrough strengthening complex, Keravis Protein to drastically improve the health of hair. Nourishes, protects and repairs Derived from the Argan nut tree and native to Morocco, Argan Oil is a rich source of antioxidants and fatty acids and is valued for its nutritive, cosmetic, and medicinal purposes. Argan Oil is packed with Vitamins A & E which help to nourish and protect hair, skin and nails. keravis protein Moisturizes and strengthens Keravis Protein is a copolymer of hydrolyzed vegetable protein and silicone, and has been clinically proven to increase strength and elasticity of both normal and damaged hair. The unique chemical composition of Keravis enables it to penetrate the hair cuticle and strengthen from within, whilst providing film-forming effects to protect the surface. *Research provided by Croda Premium Ingredients Spreading style beyond the New York Metropolitan Area page 5 hair care assortment clean it up shampoo soften up conditioner therapy session hair mask hungry hair oil mane tamer treatment leave in cream ROCK-A-WAVE CURL CREAM 1L, 500ml, 100ml 1L, 500ml, 100ml 500ml, 60ml 100ml, 30ml 250ml, 100ml 250ml, 100ml Up All Night Volumizing Spray Freshen up dry shampoo HOLD ME TIGHT HAIRSPRAY Surf’s Up! texture spray get up and go! travel kit 237ml 232.46ml, 44ml 334.7ml, 44ml 232.46ml, 44ml Shampoo, Conditioner, Mask, Oil Hair Care Assortment Spreading style beyond the New York Metropolitan Area page 6 4. quality at a value — styling tools professional yet affordable straightenerstemp.srp Eva NYC offers salon-quality products at a fraction of the cost of our competitors. Remington Pearl Pro Ceramic 1” 400°F $29.99 Conair Infiniti Pro Ceramic 1” 430°F $39.99 Eva NYC Healthy Heat Ceramic Styling Iron 1.25” 450°F $49.99 styling tools SRP $44.99 to $89.99 Hot Tools Nano Ceramic 1”430°F$64.99 Chi Ceramic Flat Iron 1”410°F$99.99 curlers temp.srp 100% ceramic plates Not just a thin coating! Remington Pearl Pro Ceramic ½ - 1” 410°F $29.99 Bedhead Tourmaline Clip-free Ceramic 1” 410°F $29.99 Eva NYC Tourmaline Ceramic Clip-Free ½ - 1” 410°F $44.99 Hot Tools Nano Ceramic 1”430°F$59.99 Chi Ultra Orbit Ceramic 1”410°F$119.99 Quality At A Value Spreading style beyond the New York Metropolitan Area page 7 4. quality at a value — hair care professional yet affordable Eva NYC offers salon-quality products at a fraction of the cost of our competitors. hair care SRP $8.99 to $16.99 price per 100 ml shampoo & conditionermlsrp Organix Renewing Argan Oil 385ml $2.08 $7.99 Marc Anthony Argan Oil 250ml $3.20 $7.99 Eva NYC Argan Oil & Keravis Protein 500ml $1.80 $8.99 One ‘N Only Argan Oil 350ml $3.43 $11.99 Lee Stafford Nourishing Argan Oil 250ml $5.20 $12.99 price per deep conditioning maskmlsrp 100 ml Argan Oil AND Keravis Protein DOUBLE the volume! Quality At A Value Organix Renewing Argan Oil 237ml $3.37 $7.99 One ‘N Only Argan Oil 250ml $4.80 $11.99 Eva NYC Argan Oil & Keravis Protein 500ml $3.00 $14.99 Lee Stafford Nourishing Argan Oil 200ml $7.50 $14.99 Derm Organic Intensive Argan Oil 236ml $6.78 $15.99 Spreading style beyond the New York Metropolitan Area page 8 customized displays & planograms displays Customized Displays & Planograms planograms Spreading style beyond the New York Metropolitan Area page 9 new products for 2013 surf’s up! texture spray Get beachalicious waves without the sunburn using the Eva NYC Surf’s Up! Texture spray. The expert formula creates sexy, tousled locks and adds a light matte finish to any hair type. Infused with the natural mineral, zeolite for added texture & volume and a unique copolymer blend to hold hair in place. Get the ultimate un-done style without setting foot in the ocean! 232.46ml, 44ml synthetic hair pieces champagne blonde strawberry blonde dirty blonde cinnamon brown espresso brown twilight brown New Products for 2013 mini bow mega bow twisty bun braided band lengthy pony flip pony Spreading style beyond the New York Metropolitan Area page 10 contact information corporate office contacts Heat Makes Sense, Inc. DBA Eva NYC 300 Meserole St. 3rd Floor Brooklyn, NY 11206 P: 718-599-1375 F: 718-599-2282 E: [email protected] W: www.eva-nyc.com Lindsey Edelman Brand & Sales Manager P: 718-599-1375 ext. 118 M: 917-657-7048 E: [email protected] Contact Information Rebecca Klausman Sales & Business Development P: 718-599-1375 ext. 136 M: 516-457-8641 E: [email protected] page 11