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N E X T

NEXT STEP PACKET
Questions and Answers
Helping you move your project forward by taking the
next step…
Presented by:
Delivering the WOW Effect,
one client at a time…
All rights reserved. No part of this document may be reproduced or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without prior written permission from Creative Works.
Beginning the Next Step…
Congratulations on requesting our Next Step Packet for family fun centers with an emphasis on laser tag attractions.
This is one of the most important steps you can take early on, as it affects all the other steps to follow and can
attribute greatly to your success.
We believe this is the point where you have made a decision to get serious about your project. From our experience,
many people have begun writing their business plans and they have been scouting for potential locations. They have
begun to look at their finances and credit to obtain funding to open their site. They have a sense as to what their
community needs and they are ready to fulfill the need and make some profits along the way. In summary, they are
committed to moving forward in taking the next step to see if their business venture is viable, what it will look like
and how much it will cost them.
As a leader in the laser tag industry with over 300+ laser tag locations to our credit that have been designed, built,
themed, managed and/or operated in the 15+ years we’ve been in business, we are known as the “Laser Tag Experts”
when it comes to opening one of these attractions. Besides working extensively throughout the U.S., we have
worked globally delivering the WOW Effect to locations across Russia, Australia, the Middle East, South America,
Canada, and more.
Our experience is far reaching and in depth. When it comes to offering the best solutions and building the most
flexible package in the industry, we have an edge that separates us from all others.
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We have been in the trenches onsite during the construction phase of many projects
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We have been a liaison between the architects and contractors to value engineer projects
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We have been on the phone with fire marshals and building inspectors and speak their language
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We have worked in various diverse markets and understand the importance of cultural influences
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We have researched the application of color and understand the driving psychological factors behind
choosing the right color pallet for an entertainment facility
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We have looked at the demographics surrounding successful locations and have applied this knowledge to
our site assessments when guiding clients through their options
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We have worked with a multitude of vendors and developed great relationships of trust and respect to
ensure our clients are getting the very best from others
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We have assisted many attraction manufacturers to help improve their products through years of
observation and feedback from our clients
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We have been placed as references in business plans and other documents to help add credibility to projects
and provide lenders and landlords with additional confidences
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We have spoken at various industry events on the topics of design, build-outs and theming in general
Creative Works, Inc
350 Bridge Street • Mooresville, IN 46158
Tel: 317-834-4770 • www.THEWOWEFFECT.com • Fax: 317-834-4771
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We have worked with the major laser tag manufacturers in multiple capacities over the past decade:
o We have assisted many in improving their overall brand, their systems, and operations
o We have been hands-on with the equipment – we’ve held it, played it, and tested it
o We have seen the installations of the equipment hardware and understand their requirements
o We have seen the capabilities of the systems and have a sense as to their success in various markets
o We have an insiders look at the support provided to our clients by the various systems
Leaning on our experience, we help skew the learning curve in your favor and bring resolutions to common and
uncommon problems which may arise during the various phases of your project.
Depending on where you are in the process and what services you ultimately choose, we will be with you along the
way. After we get an understanding of what you want to do, we can look at your project from a feasibility stage to a
design stage to a costing stage, and help guide you with advice and knowledge gained from being in the trenches and
helping hundreds of others over the years.
Many clients of ours choose all of our services to give them the greatest value and most information to make the
best educated decision. However you choose to use our services, we are here to help you avoid the costly mistakes
made by many new start-ups to give you a stronger start out of the gate. We also have great resources we can
recommend when you enter the operations phase for specific training as well as marketing insights and more to keep
things moving in the right direction.
Take a look at the next few pages to gain a better understanding of the different consulting modules we can assist
you with and let us know how we can best suit your needs at this stage. We are here to help and look forward to
working with you.
Creative Works, Inc
MODULE 1: Phone Discovery
Here we get a snap shot of the intended project and learn more about what you want to accomplish along with your
goals, dreams and ideas. It’s the starting point to see where you want to go.
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Learn more about the proposed project
Understand your goals and expectations for the project
Discuss where you are in the process from a planning standpoint
Talk about the leased spaces or land development considerations you’re looking into
Discuss the financial side of the project including the recommended equity and avenues for funding
Provide feedback from initial data to determine the next steps
Answer your questions on other relevant items concerning the project
MODULE 2: Onsite Discovery
Here we get our eyes seeing what you see – the spaces you’re considering, the surrounding businesses, the market,
the competition and other factors that could affect the project positively or sometimes negatively. Many clients will
choose this route to provide a “gut-check” to what their wanting to do as we assess their unique situation and provide
some verbal feedback based on our experience and visual review of the market. Normally this process will only take a
day to complete as we come prepared with an agenda and questions to make the most of our time together.
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Drive with you and your real estate broker to the places of interest identified ahead of time
Discuss the overall sites and some of the renovation needs we observe
Take preliminary measurements for the ceiling heights to determine the realistic placement of higher
attractions and more
Drive to review the local competition with you – their strengths and possible weaknesses including the décor,
their offerings, the staff and more
Visually assess the local market and traffic flow during our travels to and from the sites and competition
This module also allows you the ability to see who you’re dealing with and for both of us to get to know one another
better. It also affords us the opportunity to provide you with more time and to impart additionally information and
knowledge based on our observations. This module has helped save clients $1,000’s on their overall projects.
Creative Works, Inc
MODULE 3: Snapshot Market Report
Based on providing Modules 1 and 2, we can write a report detailing our findings and provide more in-depth analysis
if you’d like. Here we dig deeper and pull external data about your area to learn more and provide additional
foundational discoveries and information about the viability of your project. This is meant for those who need more
than the “gut-check” and require something written for their investors, their banker, and/or their landlord.
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Market Research
• Gather area demographic data and existing market information
• Obtain current statistics and information regarding the residents and/or visitors
• Identify any competitors in the marketplace that could affect sales
Market Analysis
• Review and analyze population reports, visitor statistics and other data pertinent to determine the size of
the market for the project
• Dig deeper into the competitors and provide a SWOT analysis of their strengths and weaknesses, the
opportunities you can capitalize on and any threats the competition poses
• Identify the social economic lifestyle group for the targeted area and provide a brief analysis of their
particulars to help understand the types of people surrounding the proposed site area
Site Analysis
• Review and analyze proposed sites for the business
• Identify area compatibility and traffic counts based on the proximity of restaurants, retail and other
recreation
• Suggest lease points to include or consider before signing a landlord lease for the chosen space
Attraction Analysis
• Review the desired attractions for the project
• Make recommendations for alternative attractions as necessary
• Provide revenue figures for industry utilization standards for the attractions
Food and Beverage Analysis
• Review the desired F & B for the project
• Make recommendations for alternative F & B as necessary
• Provide revenue figures for industry utilization standards for the F & B
Additionally, we have partners that can do full feasibility studies along with business plan preparation and more
should this be something you require beyond our Snapshot Market Report.
Creative Works, Inc
MODULE 4: Site Design
Here we look at creating an operationally efficient preliminary site plan for the space. This helps visualize it better
and provides a basis for your local architect to work from to develop the mechanical, electrical, plumbing and
structural requirements for the site to meet local building codes. It also helps to provide a basis for getting general
contracting estimates for the build-out of the infrastructure and allows the landlord of the space (if leased) to see
what you intend to do with their space so you can negotiate for tenant improvement monies to help reduce your outof-pocket expenses.
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Facility requirements: identify each area intended, adjacencies and estimated square foot needs
Provide “test fits” to the proposed site/lease spaces under consideration and evaluate their suitability to
meet the facility requirements (sizing, heights, improvements, renovations, utilities, etc.)
Determine operational assumptions that may affect layout
Create a draft floor plan to understand area relationships for further analysis
• Storage and preparation areas
• Registration and counter areas
• Concession and snack bar areas
• Arcade and redemption areas
• Party rooms and guest areas
• Restroom, janitor, and kitchen areas
• Management and employee areas
• Attraction areas
Provide some general project specifications for the attractions based on information received from
product/service vendors
After the Site Design is completed on our end, you may choose to try and obtain some estimates from local general
contractors for the build-out costs of the space before proceeding forward with getting a local architect involved.
While the contractor will probably require more information to narrow their price, the rough estimate you receive
back from them will give you a close approximation for this part of the project. At this point, you will also be able to
show the design print to your landlord, your bank, and any others who have an interest in getting your business
started.
When you feel comfortable with moving forward with something more formal, the next step would be to secure a
local architect that can complete the mechanical, electrical, plumbing and any other structure concerns for the site
based on the preliminary layout provided by us. Based on relevant local codes, permitting, stamping requirements
and more, this is an important step to begin once you've decided to move ahead with this space and funding is
eminent.
As a reminder, we work on Site Designs that have a large laser tag arena component within them. If you have a site
exceeding 15,000 square feet and are going more towards a full family entertainment center with 4 or more
attractions, we can lead you in the right direction with trusted partners of ours that have been in the industry and
work on projects larger in scope.
Creative Works, Inc
MODULE 5: Field Design
During this phase, we focus in on the laser tag area itself to ensure it’s maximized from a build-out cost perspective,
the operations side for running this attraction, as well as the importance of theming and décor to bring everything
together. Over the years, we have seen many sites come and go. There are many reasons why this has been the case
including: poor execution of the business, improper development of the playing fields, overall appearance of the
facility, and lack of efficiencies in their operating and marketing programs. Additionally there is a great propensity of
failures according to historical research when field designs are “home-built” and/or designed and painted by artists
hired out.
If you are doing a laser tag attraction as an anchor attraction or an add-on, this module is important to
consider. With over 15 years of experience in an industry that has seen many vendors come and go, we have been a
foundation for those looking to open this attraction. As the largest independent arena design and build firm in the
world, we offer a host of services to meet your needs. Here is what comes with our Field Design Module:
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Arena requirements: identify player capacity, height requirements for a play structure, base configurations
for strategic team play and additional target considerations
Provide “test fits” (if applicable) to the proposed area for the upper level play structure platform(s) and the
ramps leading up to them
Determine ADA (American Disability Act) requirements that may affect layout
Discuss theming/decor options and narrow down options for the area (we have 10 “off-the-shelf” themes)
Create a draft floor plan to understand and encompass
• Playing field barrier placement and sizing
• Exiting and means of egress considerations
• Traffic flow and area utilization
• Playability and customer safety
• Existing physical infrastructure within area
• Briefing room placement and sizing
• Vesting room placement and sizing
• Control area placement and sizing
Provide general project specifications for the attraction
• Paint finishes and coloring options
• Flooring finishes and coloring options
• Sound requirements and dampening considerations
• Electrical specifications for the outlets and switches for the various areas
• Fogger and hazer considerations for the space related to prepping for their placement
• Lighting and illumination considerations for UV fluorescent and regular fluorescent lighting
• Wall finishes and protection options
Working with the different laser tag manufactures, we have designed our arenas to be accommodating to any system.
There are certain extra features that come as options with some systems that may affect the layout or placement of
power and other considerations. Narrowing down your system selection to two or three will help facilitate completing
this plan more efficiently. If you are purchasing your arena theming through us, 50% of the cost for this module will
be credited towards your build-out.
Creative Works, Inc
MODULE 6: Costing (Creative Works products / services)
Development of budgetary numbers is done during this phase. This will help flesh out any numbers needed for any
items supplied by Creative Works (laser tag arena, Lazer Frenzy lazer maze, Cosmic black light golf, and other
attractions) and provide you with pricing to plug into your business plan as you continue forward. Without a Field
Design, we can still provide a quote based on the theme you’ve identified and any other options or features you’ve
expressed interest in purchasing related to the laser tag arena. If we have a Site Design, we can also quote theming
for the rest of the facility in areas such as the lobby, party areas, arcade, counters, redemption area, and others
because we will know the physical parameters of the space.
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Creative Works products and services (Internal)
• Develop a preliminary cost estimate for the products/services to be supplied
• Develop a preliminary cost estimate for theming the interior decor throughout space
Provide a summary of findings with their related costs
MODULE 7: Costing (Partner Alliance Team products / services)
This module is for those looking to get additional quotes at a savings from our Partner Alliance Team on various other
amusement products and services.
The Creative Works Partner Alliance Team is a group of like-minded companies looking to bring their resources
together to the benefit of our clients to help them achieve greater success in their endeavors while lowering their
costs to entry. Suppliers in our Partner Alliance Team include: arcade, point of sale, laser tag equipment, food service
related items, bowling products, soft play equipment, ride manufacturers, redemption prize vendors, skill games,
extreme sport attraction providers, flooring specialists, bumper car vendors, go-kart manufacturers, and more.
Combining these suppliers with our own immersive laser tag environments, miniature golf courses, lazer mazes and
more, allows you the greatest source of suppliers that have worked together to provide a seamless portfolio of
products and services for your new facility.
With this module, we will solicit quotes from them on your behalf which will generally save between 5 to 10% off their
listed pricing saving you many thousands of dollars. Based on minimum product purchases of $50,000 or more, this
can be a savings from $2,500 to over $10,000. If we can’t save you at least $2,500 off our Partner Alliance Team’s
standard pricing, we will refund the full amount of this module. You can’t lose. The fee we charge is for the
management of time and coordination to make this happen; however if you choose all of our Modules this one is
FREE. This helps us and our partners focus the time on those that are committed to moving forward.
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Other vendors products and services (External)
• Work with our Partner Alliance Team to obtain favorable pricing and delivery for products/services
• Work with non-partner vendors as required to secure pricing and delivery for products/services
Provide a summary of findings with their related costs
Creative Works, Inc
Taking the Next Step…
Throughout this whole process, we are always available through email, over the phone, via Skype or fax as questions
arise from yourself, your architect and/or contractor concerning the design and build-out of your site.
Having been involved in this exciting industry since its early inception, we have been able to provide outstanding
atmospheres and experiences to our clients that attract, entertain and amaze their customers over and over again.
Our experience in the entertainment industry as owners and operators has also enabled us to design visually
stunning attractions and themed environments for the young and the young at heart, and to deliver the “WOW
EFFECT” to clients again and again for years now.
Please understand that as we proceed forward with the Phone Discovery Module and possibly the others depending
on your needs, we will give you an honest assessment of your project to help you make better decisions on the
direction to take. We want you to succeed in your endeavor and as such, we might advise you not to proceed
forward based on the information we gather. We just want to ensure that the foundation is in place before you
begin and that your market will support your project.
Should you be interested in any of the above Modules we offer to help see projects get off the ground, please fill out
the next page and let us know what you’re interested in so we can get started down the right path. Upon receiving
the agreement back on the next page, we will schedule a follow-up call and send out our Site Survey Packet to assist
us in learning more about the area and your goals.
Creative Works, Inc
NEXT STEP PACKET – Letter of Agreement
Client Name:
Work Phone:
Company:
Home Phone:
Address:
Mobile Phone:
City, State Zip:
Fax Number:
Date:
Email:
This letter between Creative Works, Inc. ("Consultant") and
(“Client”) shall govern the provision
of providing professional consulting services for the Client by the Consultant. Client agrees to indemnify and hold harmless Consultant for any liability arising
out of the design or build-out of the Clients’ location. Consultant agrees to provide to the Client the services selected according to the “Service” section
below. In exchange, the Client agrees to pay the Consultant the listed non-refundable Fee for its services. Additional changes made to any of the layouts after
the design is complete will incur an hourly charge of $75.00 for adjustments and corrections needed to each layout. This additional work will be approved in
writing by the Client before commencing. Please select the service(s) which you would like to have Consultant provide:
____ MODULE 1: Phone Discovery ............................................................................................................................................................. $FREE
____ MODULE 2: On-Site Discovery Visit (per day fee plus travel expenses) ............................................................................................ $1,250.00
____ MODULE 3: Snapshot Market Report................................................................................................................................................ $1,250.00
MODULE 4: Site Design
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Up to 9,000 sq. ft. ....................................................................................................................................................................... $1,650.00
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Up to 12,000 sq. ft. ..................................................................................................................................................................... $1,950.00
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Up to 15,000 sq. ft. ..................................................................................................................................................................... $2,250.00
MODULE 5: Field Design
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Up to 3,500 sq. ft. ....................................................................................................................................................................... $1,250.00
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Up to 5,000 sq. ft. ....................................................................................................................................................................... $1,450.00
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Up to 6,500 sq. ft. ....................................................................................................................................................................... $1,650.00
____ MODULE 6: Costing (Creative Works products) ................................................................................................................................. $FREE
____ MODULE 7: Costing (Partner Alliance Team products) ..................................................................................................................... $1,500.00
____ IF YOU ARE INVESTING IN ALL MODULES, WE PROVIDE MODULE 7 FOR FREE ................................................................................ ($1,500.00)
TOTAL DUE .............................................................................................................................................................................................. $
Client understands that any drawings provided by Consultant will need to be put to blueprint and expanded on (mechanical, electrical, plumbing, etc.) by the
Clients’ local architect of choice so the drawings reflect accurate field measurements and conform to local codes and ordinances of Clients’ respective
city/state. If the terms of this agreement meet with your approval, please indicate below by your signature and return this page to us with a check in the
amount of the Total Fee Due or input your credit card information below and FAX BACK to: 317-834-4771 for faster response.
CONSULTANT:
(Creative Works, Inc.)
CLIENT:
Signed:
Signed:
Print Name:
Print Name:
Date:
Date:
PAYMENT METHOD:
Check Enclosed
Credit Card #:
Visa
MasterCard
American Express
Expiration:
CCV Code #:
Creative Works, Inc

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