How To Publicise Your Society & Your Events

Transcription


The earlier you can start
publicising your event with a
well thought-out, structured
marketing plan, the more
chance you have of getting a
good audience for your
event.
Start preparing your publicity campaign early
Who do we want to reach and
where are they?
 What kind of audience would
appreciate our event (e.g.
children, teenagers, adults,
specific groups with a subject
interest)?
 Is our event open to the
general public or aimed solely
at a specific group (i.e.
students or staff)?
 Is there anyone who would
benefit from attending the
event?

Identify your audience
Think what it is about your
event that makes it special,
unique.
 What lies at its core? What's
it about?
 What are its themes?
 What is it about the event
that will attract an audience?

Attracting your audience

Once you have identified who
your audience are,
determining what methods
you will use to publicise your
event to them will be made
easier, as some target groups
will respond to certain forms
of publicity and marketing
more than others.
What type of publicity will best attract your audience?
Publicising on campus
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Business School Reception - [email protected]
EMPS College Enquiry Mail - [email protected]
Humanities College Office Mail - [email protected]
Bio Sci Reception Mail - [email protected]
Geography Help - [email protected]
Psychology Mail - [email protected]
SHS Office - [email protected]
PGCE Admissions Mail - [email protected]
SSIS Law Office at Streatham - [email protected]
Politics Mail - [email protected]
Sociology and Philosophy Office Mail [email protected]
The University’s Academic Colleges
http://www.exeter.ac.uk/departments/
The Music Office’s “What’s On Calendar?
http://www.exeter.ac.uk/music/whatsoncalendar/
• For many
students
researching
which University
to apply for, this
page will be their
first contact with
your society.
Your Society’s page on the Music Office’s website
http://www.exeter.ac.uk/music/extunes/extunesmusicsocieties/
• Ensure you
keep your
society’s
webpage
eye-catching
and up-todate with
current
information.
Add a logo and a photo to your webpage
The text on your page can
include a link to an external
site.
Add a link to another website
• Sites such
as YouTube
and
SoundCloud
can be a
showcase
for your
music.
YouTube & SoundCloud
• The Arts & Culture
website has a high
visitor ‘click’ rate
and listing an event
is free.
• An events enewsletter is
emailed to over 900
culture-hungry
people each month.
Arts & Culture website -
http://www.artsandcultureexeter.co.uk/get-involved/
Your International News is aimed at the University’s overseas student
population.
 The publication is issued in November, January, February, March and
May.
 Your article, which can be 100 words at most plus a photo, should be
emailed to Sue O’Hara.
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International News –
Sue O'Hara
International Student Support Officer
S.O’[email protected]
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The University produces a termly
paper newsletter for around 3500
households throughout the city mainly those close to our Streatham
and St Luke’s campuses. The
'StreetWise' newsletter focuses on
providing termly updates; good news
stories, advance warning of events
and activities and a reminder of key
contact numbers and emails.
The e-newsletter is circulated roughly
once a term (in tandem with the
paper newsletter).
Community e-newsletter –
Contact Rory Cunningham on: 01392 723721 or email
[email protected]
Adding the details of your society or event to your email
signature means you publicise your it to everyone you
send an email to.
Email signatures
Student News in Brief &
University News in Brief
are monthly newsletters
emailed to all staff & students
respectively.
 Contact Abigail Dixon,
Communications Officer for
submission [email protected]
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University News in Brief
Exeposé and Exeposé Online
 XpressionFM
 XTV
 Plasma screens in A&V
All of the above via the
Activities Coordinator**
 Guild Times monthly email
newsletter – email Steve
Gibson [email protected]
 Guild website http://www.exeterguild.org/s
ubmitevent
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**NOTE: Olli Whittle WAS the Activities
Coordinator, but he has now left the Guild
and his post will not be filled until the new
academic year. In the meantime, contact
Orlando Murrish – [email protected] or
Sara Bennett – [email protected]
The Guild
• Create an event page on
Facebook and invite people to
‘like’ the page.
• You can use Twitter to keep
your ‘followers’ updated.
Social Media
Publicising off campus
More people read local papers than you might think, so tell them what you
have planned. Local papers love a good news story but the more creative,
the more receptive they'll be.
To add an event to the “What’s On?” page,
you have to Register first.
Express & Echo – online
http://www.exeterexpressandecho.co.uk/
• Add a photo as
well to create a
greater impact.
On this site an image can be
uploaded in addition to your
text.
Express & Echo – online
http://www.exeterexpressandecho.co.uk/
The newspaper is published each Thursday, so ensure your article is
submitted at the start of the week in order to meet print deadlines.
Contact:
 Anita Merritt - [email protected]
 Sue Kemp - [email protected]
 Rob Sims - [email protected]
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Express & Echo – in print
Contact: Alan Quick, Editorial Manager / Photographer –
[email protected] / 07979 753 571
Crediton Courier – online
http://www.creditoncouriernewspaper.co.uk/listings.cfm
Contact:
Gemma Clapp
Staff Writer, Devon Life & Exeter
Life
01392 888413 / 07921 108902
[email protected]
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Devon Life website –
http://www.devonlife.co.uk/events
Anyone that has an event to
promote can submit their
information to this website it’s then instantly available
for the public to view on
both desktop and mobile
platforms.
 Just complete and submit
their "register" form. They
will then create a unique
page for your society and
contact you when it’s
available for you to use.
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Eastdevonhub –
http://www.eastdevonhub.co.uk/org_register.php
Skiddle.com is an online
market retailer and their
listing of events around the
UK is a huge What's On Guide
covering clubbing, live music
and gigs, comedy, dating,
theatre.
 Register your Society first to
place a free event listing
online.
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Skiddle.com –
http://www.skiddle.com/whats-on/Exeter
/
Posters may seem old fashioned, but get your event noticed
and create a poster. Spread it round your area and ask
everyone from cafes and libraries to sports clubs
and businesses to put up the poster and help spread the
word.
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The Music Office –
we
have noticeboards in Cornwall House,
Kay House and we own the
information cabinet in Lower Argyll
Road.
Northcott Theatre – take A4 posters
to the Box Office
Guild – take posters to the A&V Desk
to have them stamped as approved
Boston Tea Party
Phoenix
Tea on the Green - Cathedral Close,
to the left of the cathedral
The Devon & Exeter Institution Cathedral Close, to the left of the
cathedral
RAMM – Queen Street
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Exeter Corn Exchange – George
Street
Real Food Café
Café at 36
Exeter Picturehouse
The Rusty Bike
Public Library
Waterstones – Cathedral Green
Barnfield Theatre – Barnfield Road
Bike Shed Theatre – Fore Street
Exeter Quay Antique Centre – the
Quay
The Phoenix – Gandy Street
The What’s On pillars in town
(wallpaper paste/sticky tape
required)
Posters and Flyers
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Phonic FM
Bradninch Place
Gandy Street
Exeter
EX4 3LS
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Tel admin: 01392 427416
Email admin:
[email protected]
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Tel studio: 01392 434577
Email Studio:
[email protected]
phonic.fm
The audience of local radio stations can be both
large in number and cover a wide section of
the community.
Send an email to any of BBC
Radio Devon's presenters using
the form at the bottom of each
of their individual web pages.
 Phone the newsroom on
01752 234511 or email
[email protected]
 Google search “Radio Devon
contact details.
 The form at the bottom of the
web page can be used to
send them details of all sorts
of events.
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Radio Devon
Once your event has
finished, it is important to
have a society meeting to
evaluate how effective your
publicity campaign was.
 Tell your local media how
your event went and if it was
a fundraising event, how
much money you collected;
Even if they don’t send
someone to cover the event,
you might still get some
publicity.
“That
worked well”

After your event
Next time
we’ll also
include…”
GOOD LUCK!

How To Publicise Your Society & Your Events

Transcription

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How To Publicise Your Society &amp; Your Events

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How To Publicise Your Society & Your Events