Issue 80 | September 2012

Transcription

EDITORIAL
NEWS 4-6
GFK looks set to finally crack the nut of accurate UK bike
sale statistics and you can play a part...
MYSTERY SHOPPER
Our undercover reporter
braves the Olympic queues in
London this month, quizzing
retailers on their advice for
buying a woman’s bike
FOCUS ON…
38
CYCLE SHOW 2012
31
Are the years getting shorter? Cycle Show is coming
round again, back at the NEC, Birmingham for the
second time. We take an early look at the event...
FORME
17
BikeBiz speaks to the two year old brand,
struggles to avoid various ‘on Forme’ puns
ABUS
48
Providing protection for cycling children is a
serious business. We take a look with Abus
E-BIKES
in association with
BikeBiz presents a Eurobike e-bike
preview, including a look at some
of the new technology on show
41
OUTDOOR & FITNESS
We preview the Outdoor Trade
Show, taking place later this
month alongside the Tent Show
53
JUNIOR BIKES
WINTER CLOTHING
60
PEOPLE
57 LETTERS
Dare you enter the Cube? One industry man
does, possibly with Phillip Schofield’s blessing
NEW PRODUCTS
62
66
68
Bad weather didn’t mean bad sales for everyone,
while another reader has security concerns...
PACE, PROFILED
72
We’ve had cycling being viewed in the
millions on TV this summer. Team GB
has done a massive marketing job for
the industry, for free.
Even if they didn’t switch off their remotes and Google
where their nearest bike shop is straight away, there’s a slow
burn factor at play, sowing the seeds of cycling, if you like.
How many saw cycle events and were excited by them and
might be that bit more likely to cycle at some point in
future, maybe with a little push?
That may well be impossible to quantify but if you have
cycling in front of the masses more often then that’s when
participation numbers really have the potential to increase.
Those who wouldn’t dream of visiting a velodrome or riding
in a road race had chance to watch and demystify the
hidden and perhaps hitherto never visited realms of cycling.
Four whole different forms of cycling – road, track, MTB
and BMX – were given a national platform. Bringing these to
the masses (by the millions) is helping normalising cycling –
moving bikes from a marginal pastime and making them
ever-more accessible to everyone.
The only downside is that by September 9th both the
Paralympics and Olympics will be over and done with and
cycling will be back off the TV for much of the mass viewing
public. Maybe it’s the industry’s job to treat this spectacular
summer of cycling as a sales lead and capitalise on the huge
marketing job that Team GB has done for us. With the
support of TV broadcasting houses keeping cycling in the
eye of the public, the battle for hearts and minds might just
be swinging in cycling’s favour.
SPONSORED BY
Jonathon Harker, Editor
There’s new gear from Whackjob, Biologic,
Kiddimoto, NRG4, BikeFood and more...
BikeBiz grills the Dalby company on 29ers, the
state of the MTB market and, er, Dalby
TELEVISION IS brilliant. Despite being
scoffed at by snobs and derided by just
about everyone else at one time or
another, TV can – at its best – connect
and inspire the different corners of our
nation, millions at a time.
Undoubtedly there is plenty of
rubbish on telly, that goes without
saying, but this summer the land of
television broadcasting transported around three million
Brits to France to watch Wiggins become the first of us to
win Le Tour. It also took over 51million of us to East London
to watch the Olympics – handy if you couldn’t get tickets.
TV ratings for some of the cycling races hit in the region
of eight million, which is just under one in eight of us in the
UK, or thereabouts.
That’s an awful lot of eyeballs pointing our way. I don’t
have any formulas to work out how many of those viewers
will then be tempted to get on their bike, but if just a
fraction are – say a tenth of that figure, or a twentieth
even – then that’s a lot of potential customers.
SPOKESMAN
86
Carlton Reid examines the Wiggo effect in detail.
Can Bradley inspire a rise in sales?
EVENTS 72 NUMBER CRUNCHING 82 OFF TRACK 84
NEWS
CYCLE
SHORTS
Network Rail signs
with Cyclescheme
The 35,000 employees of
Network Rail will now have
access to the Cycle To Work
scheme via the UK’s largest
facilitator Cyclescheme. Over
1,800 independent bike shops
work with Cyclescheme across
the UK.
Victoria Pendleton
hints at designing
more bikes
Now retired Olympian
Victoria Pendleton has hinted
she may design further bikes
alongside Halfords. The
signature series is said to have
been growing its sales figures
month-on-month since its
launch earlier this year.
BikeBiz.com
smashes online
records
BikeBiz’s online trade portal,
BikeBiz.com, smashed the
prior online record for visitors
during July, clocking 91,506
unique visitors. This generated
250,111 page views.
UPS turned to
cargo bikes during
Olympics
Logistics firm UPS extended
its fleet of bikes during the
Olympics to cope with the
restrictions on the roads and
‘increased congestion’, which
in the end seemed to fail to
materialise.
Future’s digital
growth continues
Publisher Future has seen its
digital revenue climb 30 per
cent, according to its latest
Interim Management
Statement. Covering the
period from October 1st 2011
to July 31st 2012, group
revenues were down four per
cent, however.
Work starts on
Glenlivet MTB trail
Construction on the £500,000
mountain bike trails on
Moray’s Glenlivet estate has
got cracking, including two
routes (10km and 19km) a
cafe and tourist centre.
For breaking news visit:
www.bikebiz.com
4 BIKEBIZ SEPTEMBER
UK bike industry to finally
get regular sales data
Research giant GfK calls for stores to join its retail panel Reports will track bicycle
sales only – initially GfK already provides regular research for Dutch cycle market
By Lisa Foster
THE UK cycle industry is finally set to get
regular, much-needed sales data – and
BikeBiz will have access to the information.
But we need your help.
Research giant GfK is to launch retail
research reports on the UK cycling industry
in early 2013, providing regular statistics on
sales of bikes across specialist bike retailers
and non-specialists, including both bricks and
mortar and online.
The research will track sales each month,
highlighting features such as bicycle type,
brand, wheel size, gear system and more. It
will provide retailers, distributors and
suppliers with an accurate view of bicycle
sales in the country for the first time.
Going forward, GfK will also look to
publish reports covering parts and
“Our service ensures
retailer confidentiality
and by supplying your
data you’ll receive
regular research.”
Daniel Fearnley, GfK
accessories, including helmets, lights,
components, clothing and tyres.
GfK’s extensive work across multiple retail
sectors means that major High Street
retailers are already geared up to provide
sales data.
Head of Insight at Halfords, Debbie
Preston explained: “The UK bicycle industry is
in need of broader total market and sales
analysis and at Halfords we are delighted to
support GfK with their initiative.”
But of course specialist chains and IBDs
will be included on the panel – and GfK is
calling for retailers to get involved in this
important project.
As well as doing their bit to ensure that
the research accurately reflects the market,
any retailer signing up to the panel will be
Moore Large gets Social with dealers
THE FIRST of Moore Large’s series of dealer
shows has taken place at the distributor’s
headquarters, with further dates set
throughout September and October, as well
as an appearance at both Eurobike and The
Cycle Show.
The Derby show held last month saw the
debut of a new house brand, Social Bike Co, a
premium-end BMX label, which Adam Garner
and new recruit Rob Andrews
have been ushering to market
since November last year.
With seven models shown
to dealers, the line offers
complete bikes ranging £319
through £619, including a
model dubbed the Storm – a
homage to Derby’s now
demolished indoor skatepark
that bred talents such as Niki
Croft and Matt Roe.
Aftermarket parts and a
frame in three colours, dubbed
the Disorder, feature. Stock will
be arriving as soon as
September.
The line begins with an 18-inch model
dubbed the Scout and according to Adam
Garner who oversees Moore Large’s BMX
business “This isn’t a scaled down 20-inch,
the components are properly considered,
with shortened cranks and appropriate sized
bars to fit with the current trends.”
Although 20-inch bikes largely dominated
the show, BikeBiz did spot a few other key
products. House components and accessories
label One23 has a new 1,800 lumen light,
retailing for a reasonable £129.99. The three
Cree LED light comes supplied with charger
and a quick release bracket. Run time varies
from 1.5 hours on maximum output to six
hours on low beam.
Bowling ball proof protection label G-form
now offers black and yellow
iPhone cases for the 4 and 4S
models.
Meanwhile, Lauren Smith,
brand manager for Cuda, told
BikeBiz that she feels this
year’s line, though largely
unchanged in terms of build,
will tempt kids to the label
before all others on the shop
floor thanks largely to a
hugely revamped and much
brighter colour palate.
Further Moore Large events
are to be held at:
Perth Racecourse on
Tuesday September 4th and Wednesday
September 5th.
Moore Large HQ between Tuesday
September 11th and Friday September 14th.
Ireland’s City North Hotel on Tuesday
October 2nd and Wednesday October 3rd.
Anyone wishing to attend needs to
register attendance as soon as possible via
www.bikelaunch.moorelarge.co.uk
BIKEBIZ.COM
NEWS
GfK already provides market data from Holland, of which this is a sample
provided with monthly sales figures (units
and value) on the key market trends. This will,
of course, give store owners the advantage of
being able to more accurately see and predict
market trends. All information provided to
GfK will be held in the strictest confidence.
Business Group Director at GfK, Daniel
Fearnley said: “We are delighted to be
entering this new industry, particularly at
a time when there is such a heightened
buzz around cycling. It is important for
us to stress that our service ensures
retailer confidentiality and that by
supplying your data you will, in return,
receive regular research on the bicycles
market free-of-charge.”
As part of the move by GfK, BikeBiz
will also publish regular extracts from
the GfK reports.
“This is an incredibly exciting initiative
for the UK cycling industry,” said BikeBiz
managing editor Lisa Foster. “The market
has long suffered from a lack of real
stats, so I’m sure the whole industry will
welcome the arrival of GfK in the sector.
“We’re delighted to be working with
GfK to give a snapshot of the market via
its reports, and we urge as many retailers
as possible to get involved with the
panel to ensure that the data accurately
reflects what is one of the fastest
growing sectors on the UK High Street.”
GfK is one of the world’s leading
market research companies, with more
than 11,000 experts working to discover
new insights into the way people live,
think and shop, in over 100 countries,
every day. GfK is constantly innovating
and using the latest technologies and the
smartest methodologies to give its
clients the clearest understanding of the
most important people in the world:
their customers.
GfK already provides market data on
the bike industry in Holland, giving local
retailers and suppliers accurate sales
research on a monthly basis.
To find out how to contribute to the
bicycle report and gain greater insights
into the industry, contact either: GfK
business group director Daniel Fearnley
on 0870 603 8113,
[email protected] or GfK field
operations manager Jane Hills
07810 633112, [email protected].
Mio charts course for the
BikeBiz Awards 2012
And now you can book your tickets online
MIO IS the latest brand to get
behind the BikeBiz Awards 2012,
signing up as Event Partner.
Mio, via trade distributor Paligap,
supplies easy-to-use bicycle
navigation devices for cyclists.
“2012 has already proved itself
to be the most exciting year ever
for British cycling, so we’re proud
to support BikeBiz in recognising
the year’s achievements across the
industry and celebrating the best
and brightest of the UK’s diverse
cycling community,” said Natasha
Bartlett-Twivey, UK and Ireland
marketing manager for Mio. Mio
joins Cycle-SOS and NRG4 as
Tony Farrelly
collected
Road.cc’s award
at last year’s
prize night
Event Partners, with Gatorade
Platinum Sponsor for the BikeBiz
Awards 2012.
The finalists were revealed online
last month (see page 23) and the
winners will be revealed at the
Awards ceremony at the Hilton
Metropole, NEC, Birmingham, on
Wednesday September 26th – the
evening before Cycle Show starts.
Tickets cost £30 and include buffet
and drinks vouchers. You can now
book your ticket online at
www.bikebiz.com/awardstickets. For
information on sponsorship
opportunities contact
[email protected]
SEE THE ADVANTAGES
OF CAMPAGNOLO ATHENA EPS
ON CHICKEN STAND G12
Be part of the success. www.chickenb2b.co.uk
CH CKEN CYCLE-KIT
NEWS
Wisper signs up amazing Grace
Firm to bring German brand to market And Wisper moves production of three bicycles to Germany
By Jonathon Harker
ELECTRIC BIKE specialist Wisper has
signed a distribution deal to bring
Germany’s Grace to UK cycle retailers.
Grace company founder Michael
Hecken designed the first e-motorbike
authorised for street use in Europe and he
has worked with Nicolai of Germany to
produce the Grace Easy and Grace MX
pedelecs. Nicolai specialises in lightweight
MTB frames and components.
More than forty custom-built items and
proprietary developments for the Grace
range are manufactured by Nicolai. In
2011, Grace began serial production in
cooperation with a large German bicycle
factory and has completed the
development of the Smart e-bike
launched this year.
Wisper will offer the three-bike Grace
range, but will specialise in the pedelec
versions of the lightweight Grace Easy and
the Grace MX mountain bike. Both will
appear at the NEC Cycle Show, where they
will be available to test ride.
GERMAN PRODUCTION
From late 2012, three Wisper bikes will be
produced in e-bike hotbed Germany.
A combination of factors, including
wage increases in China and the weakness
of the Euro against the Yuan, have made
European production more affordable.
Most importantly, Wisper added, the
switch means delivery times will be cut,
quality will improve and will facilitate
Wisper’s sales drive into continental
Europe. With that in mind, Wisper has
brought a new director on board in the
shape of Dieter Scholz, formerly an MD of
a leading scooter and e-bike distributor.
Wisper’s David Miall said: “Although our
relationship with our Chinese OEM
manufacturers has helped Wisper gain a
strong position in the pedelec market in
the UK and overseas, the directors believe
that as the business grows, a more stable
manufacturing platform was needed.”
The new German OEM partner is an
established player that recently secured
The Grace range
features custombuilt components
“We’re delighted to be
working with one of the
largest and most highly
respected bicycle
manufacturers in
Germany.”
David Miall, Wisper
the contract to design and manufacture
the Smart e-bike range.
Miall added: “We are delighted to be
working with one of the largest and most
highly respected bicycle manufactures in
Germany with an excellent reputation for
both high volume or extremely high
quality bikes and ‘on time’ deliveries.”
The three new German-built bikes are
the 905Classic, 705Classic and 806Classic.
Based on the Wisper SE and SEL models
they will retain long-range batteries,
Japanese Dapu drive systems and
distinctive looks. wisperbikes.com
Charge is now ‘printing titanium’
Popular bike label links with European Aeronautic Defence and Space Centre in industry first Larsen
predicts cost to come down in future and may open up potential for super detailed manufacturing
The brand has charged
ahead of the industry with
its unique ‘printed
titanium dropouts’
6 BIKEBIZ SEPTEMBER
By Mark Sutton
CHARGE BIKES has revealed a
collaboration with the European
Aeronautic Defence and Space centre,
which will now see the production of 50
Freezer complete bikes with some very
unique ‘printed titanum dropouts’.
Fans of Charge Bikes and followers of
head honcho Nick Larsen may have
spotted tweets referring to titanium
printing over the past few months and the
firm has today told BikeBiz: “I think
we are, for once, ahead of
everyone else in tech.”
The process, dictated
by a three dimensional
CAD model, ‘slices’ the
design into a series of
very fine layers, which
are then selectively
melted in a bed of
powder to create a solid
form. So, what does it all mean? At present
Charge have created some complex
dropouts with their logo protruding,
(which some may have spotted at the
recent CSG shows at both Manchester
Velodrome and Mercedes Benz World in
Surrey – summarised on page 13) but in
the long term, Larsen said: “It opens up so
much potential. We’re going to start
working on some other bits.”
The process is new, however, which
does mean that at present it’s on the cost
-prohibitive side, with the 50 limited
edition Freezer models costing £400 more
than the conventional design.
“It will become affordable,” says Larsen.
“The cost has come down in the last year
alone. Much like rapid prototyping was
ridiculously expensive only a matter of
years ago, now you can by a machine for
under £1,000...”
www.chargebikes.com
BIKEBIZ.COM
CHAIN REACTION
Electric Bicycles – put
aside your concerns
and join the revolution…
Electric bicycles is a term which may fill you with dread and make you think
of unsightly, large, complicated, expensive, heavy machines. This may have
been true when they first came onto the market, however electric bicycles
have come on leaps and bounds, particularly in the last seven years, argues
Powacycle’s Wazz Mughal.
“The modern electric
bicycle functions
largely as a normal
pedal cycle. The
components are
mostly the same.
Electrical parts aren’t
designed to be
maintained, rather
easily replaced when
the time comes...”
Wazz Mughal, Powacycle
8 BIKEBIZ SEPTEMBER
MODERN ELECTRIC bicycles look very similar to
traditional bicycles, and do not weigh much
more either. Many consumers felt riding an odd
machine would incur strange looks and they
would feel very self-conscious. But recently,
novel ways of integrated batteries, such as
disguising them as water bottles, or hiding them
within the frame, have been tried and such
machines are available, although the most
popular bikes have the batteries either built into
the rear rack, or behind the seat post. All this
allows the bikes to look ‘normal’. As battery
technology has improved the batteries have
become smaller and lighter, which again helps
with the normal feel.
As a result of the dramatic improvement in
electric bicycles, the number of units sold is still
growing year-on-year. This said, the UK is a long
way behind other European countries where
electric bicycles sell in much larger quantities.
There is still a need to educate consumers
further as to the enjoyment they can derive
Trade shows now
dedicate serious space
to this developing
market as more brands
test the water
from owning an electric bicycle. The
demographics that electric bicycles appeal to
most are the over 50’s and commuters. Electric
bicycles enable people who are not the cyclists
they once were to continue to enjoy cycling as
they once did, as well as providing an
economical transport alternative allowing you to
replace car journeys with cycle rides without
having to worry about needing to take a shower
when you arrive at your destination.
Many cycle dealers across the UK have
realised the potential business that selling
electric bicycles offers. When most people come
to buy an e-bicycle they have never owned one
before and they want to be able to try one
before they buy one. We are regularly taking
calls from consumers asking where their nearest
cycle shop is that stocks electric bicycles. There
are still some cycle shops, however, that almost
fear that although they are experts in bicycles,
they know nothing about electrics.
The modern electric bicycle functions mostly
as a normal bicycle. The components are mostly
the same with the addition of some extra
electrical parts. Nowadays most electric bicycles
are moving to having a wiring loom with all the
electrical components connected to it. Because
these components are not designed to be
maintained, rather if they happen to fail they are
expected to be replaced, servicing and fault
fixing on electric bicycles is actually very easy.
For example, one of the biggest fears that
consumers and non-electric bicycle dealers have
is how to change the rear wheel when the
motor is in the rear wheel. In most cases, this is
done in exactly the same way as a traditional
bicycle, the only extra thing to do would be to
unplug the push together connectors that attach
to the motor.
With petrol prices continuing to remain high,
more and more people are looking to replace
their second car with an electric bike.
Running an electric bike costs a fraction of a
percent of what it takes to run a car, with no
VED tax, insurance or large fuel bills to consider.
Add to this that it is now hard to visually notice
the difference between an electric bike and a
conventional bicycle which removes the selfconscious factor that consumers may have had
in the past.
Now is the time to add electric bicycles to
your range if you haven’t already and capitalise
on this growing market.
01279 821243
BIKEBIZ.COM
DISTRIBUTION NEWS
August sees distro-deal bonanza
I-RIDE AND CATLIKE
I-RIDE HAS revealed a distribution link up
with Spanish protection label Catlike.
Catlike helmets have been recognisable in
the pro peloton for some time, especially
since the Whisper model was adopted by
the Cervelo Test Team and Team Movistar.
“We’re incredibly excited about the 2013
Catlike range and the
updated Whisper Deluxe
will be a very strong seller
at its new £99 price
point,” said Tom
Marchment, i-Ride
marketing manager.
Stock is expected by September. Call
01444 243 000 or email [email protected]
for more information. 01444 243000
FISHER AND HYDRAPAK
FISHER OUTDOOR Leisure has added
Hydrapak to its portfolio.
Aside from its own product range,
Hydrapak also works with a growing list of
manufacturers, which integrate Hydrapak
technology into their packs.
“The partnership with Fisher Outdoor
Leisure is very exciting for us,” says Matt
Patterson, director of sales and marketing
10 BIKEBIZ SEPTEMBER
for Hydrapak. “Currently we have a strong
following in the UK, and Fisher separates
itself from the others by supporting our
entire platform of innovation, including
technical backpacks, innovative in-store
hydration merchandising and Brand
support to its great customer base.”
The 2013 Hydrapak range will be in
stock at Fisher from September
13th. Dealers should contact
their Fisher territory account
manager or call the Sales Office
on 01727 798345.
MOORE LARGE AND SOCIAL
MOORE LARGE has added a house BMX
brand to its portfolio, targeting the
performance end of the market.
The line begins with an 18-inch model
dubbed the Scout and according to Adam
Garner who oversees Moore Large’s BMX
business “This isn’t a scaled down 20-inch,
the components are properly considered,
with shortened cranks and appropriate
sized bars to fit with the current trends.”
Garner, alongside BMX rider and new
recruit Rob Andrews, has been working on
designing and developing the bikes from
scratch at Moore Large’s Derby HQ since
November last year.
With seven models
shown to dealers over the
past few days, the line
offers complete bikes
ranging £319 through
£619, including a model
dubbed the Storm – a
homage to Derby’s now
demolished indoor
skatepark.
Aftermarket parts and a
frame in three colours,
dubbed the Disorder,
feature. With stock arriving as soon as
September, dealers will have access to
front and top load stems, pivotal saddles
and a nylon pedal, with further items due
in the near future. 01332 274200
MADISON AND FORCEFIELD
MADISON HAS signed an exclusive
distribution deal with Forcefield Armour.
With over two decades of experience,
Forcefield has a reputation for designing
and producing CE-approved protection for
motorcycling and snowsport and has
recently used that knowledge to produce
body armour for MTB and BMX riders.
Commenting on the deal,
Matthew Dawson, Forcefield’s
director of sales and marketing,
said: “With our experience and
implementation of CE testing,
we know the products are ideal
for the cycle market. We shall
be working closely with
Madison, and drawing on their
expertise to make sure the
brand expands and grows in this
sector.” 0208 385 3385
RALEIGH AND SQUIRE
RALEIGH has linked with Squire, a 230 year
plus old Wolverhampton lock brand.
Squire produces a range of gold, silver
and bronze-rated Sold Secure rated
combination, lock and chain sets, octagonal
cable locks, D-locks and lock anchors.
Paul Cooke, product manager at Raleigh
UK, said: “The quality, innovation and level
of security offered by Squire’s cycle
security products impressed us
immediately. Not only does the range
feature all three levels of Sold Secure-rated
locks. It also delivers unique, patented
designs, which have never been seen
before.” 01773 532600
BIKEBIZ.COM
Platinum Partner
Event Partner
2
1
0
2
S
AWARD
HILTON BIRMINGHAM METROPOLE
CATEGORIES FOR 2012:
Independent Retailer | Specialist Retailer | Workshop | Star Store
Bike Distributor: Sales Team | Bike Distributor: Marketing Team | P&A Distributor: Sales Team
P&A Distributor: Marketing Team | Specialist Distributor | Consumer Print Publication
Consumer Website | Best Use of Social Media | Bike Brand P&A Brand
Services & Training | Cycling Campaign of the Year
2012 AWARDS TICKET
£30
TICKET INCLUDES:
- Buffet dinner
- Drinks voucher
For information on trade tickets
and sponsorship opportunities, please email
[email protected]
or call 01992 535647
You can now purchase BikeBiz Awards 2012 tickets
directly from... www.bikebiz.com/awardstickets
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a simple headline really, but that’s
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Call us on 0870 240 4219. Or email [email protected]
CSG SHOW REVIEW
The Southern venue,
Mercedes Benz World,
which proved so popular
among visitors
1
3
2
Sing when you’re Schwinning
Over the past month Cycling Sports Group has taken over the centre of Manchester Velodrome and
Mercedes Benz World in Surrey to showcase its 2013 stable. Mark Sutton rounds up the exhibition’s
many highlights, both inside and outside the trade show...
LET’S KICK this off by saying a big thumbs up
to CSG UK for their choice of venues on this
roadshow. Manchester Velodrome was
obviously always going to go down well with
the cycle trade, but if you tallied up the
Instagram and Twitter posts from either show,
I’d not be surprised if there were more shots of
Mercedes’ 1886 first production car. I say car, it
sort of looks like a fancy e-trike. It’s safe to say,
whether or not we’re ‘supposed’ to be
enthusiasts of the motor car, Mercedes Benz
World in Surrey proved a real hit as a
showroom and, as distributor’s trade shows go,
certainly drew a crowd.
Russell Merry, MD of Cycling Sports Group,
told BikeBiz that despite a water-damaged start
to the year, there was some optimism among
dealers: “I’m confident we’ll see some
bounceback in sales through late summer. It’s
fantastic to see that post-Olympics we’re going
to have some positive role models on the
scene. Hopefully that’ll translate into a good
number of new and inspired cyclists.”
With that in mind, let’s round up what’s on
offer from CSG to dealers in case you missed
out first-hand.
BIKEBIZ.COM
“It’s great
that kids will
have some
positive
cycling role
models to
look up to...”
Russell Merry, MD
SCHWINN (1, 6, 7)
Flown in from the USA to answer visitor’s
questions was Sam Greenman, an expert on
Schwinn’s current catalogue.
“Schwinn is all about style and utility,” said
Greenman. And he wasn’t joking. To emphasise
the strength and appeal of certain models, I
haven’t been able to type this article without
interruptions, much thanks to having the image
of the new £499 ‘Rendevous’ on my monitor.
Ladies at BikeBiz HQ have been particularly
taken by the array of practical racks fitted as
standard to this model. There are coffee cup
holders, a rack designed to hold a six pack of
beers (411 men’s model at £599) and a wine
rack on offer in Schwinn’s catalogue. Dealers
obviously understand the appeal of such
attractive extras too, with many at the show
asking if the racks would come as an
aftermarket product. Greenman told them that
based on feedback, that although the answer is
presently no, “we’re going to have to look at
availability, in future, given the demand.”
It’s not just visions of sending customers off
happily on rides to the vinyard that enthused
dealers, however. Attention to detail is rife,
with the traditional and often ugly chainguards
replaced with a tailored sleek guard sprayed to
match the bike’s paintwork. An Altus sevenspeed build will retail at £499, while a £569
bike specced with a Sturmey five-speed
gearhub is also available.
SUGOI (3, 4, 10)
The super-exclusive Boa lacing club has a new
member thanks to Sugoi’s spring 2013 RSX
shorts. Designed for long cross-country jaunts,
the RSX has a detachable Formula FX liner and
a lightweight stretch woven, water resistant
outer shell.
A Boa dial provides easy twist adjustment
and before you jump to the conclusion that a
wire belt would be uncomfortable, Sugoi says it
has designed the garment in such a way that
you’d not know had you not been told. An
Icefil liner features to keep your customer cool.
Perhaps we’re jumping the gun with spring
wear, there’s still plenty of winter training to
get through, so Sugoi has introduced the RS
Zero jacket – a high performance thermal that
regulates the wearer’s heat, is water resistant
and breathable. The garment is finished with
BIKEBIZ SEPTEMBER 13
CSG SHOW REVIEW
4
8
6
9
5
7
centre back zip pockets slanted for easy access
and finished with a microfleece collar and
silicon gripper along the tail to stop it riding up
your back.
GT (2)
With a renewed focus on its race bikes, GT has
added the Power and Pro series for junior,
expert and pro-level riders.
A key addition to the race frames is the
‘front-entry’ dropout, which lives above the
axle line and is said, not only to make wheel
changes faster, but to remove torsional flex
and remove the risk of over torquing a chain.
The race line begins at £329 for the Power,
which is being touted as the entry model for
the aspiring racer, all the way through to the
£500 GT Pro, sporting race circuit favourite
products such as SDG’s i-beam seatpost and
saddle, a stiff two piece crank, Tioga
Powerblock tyres and much more.
WETHEPEOPLE AND ECLAT (5)
A few days prior to the show we’d spotted
some new Eclat hubs, seemingly finished with
some kind of multi-tone ‘oil spill’ effect on the
web, which turned out to be the new ‘Pulse’
hubs. If you were hoping to get a few
aftermarket pairs in it may be a while yet, as at
present they’ll feature on the £899
WeThePeople Envy only. There is, however,
some other significant aftermarket product
coming from the high-end label, including a
freecoaster and 120 gauge cassette hub due to
land with CSG shortly.
WeThePeople’s complete bike line begins at
£329 this year for the ‘Curse’ and throughout
the range dealers will note a more concise
colour palette, with no more than two designs
per bike. From the Crysis upwards it’s just the
one SKU.
Further to the bikes and hubs, CSG will
shortly take stock of a signature Maxime
Cheveron frame, as well as the new Scorpio
frame, complete with unique hydroformed
tubing. The latter lands in January.
CANNONDALE (9)
The big news from Cannondale’s point of view,
aside from the obvious top-end rigs, is the
brand’s own technology and top-end features
gradually becoming more accessible at lower
price points. This is most evident in the fact
that, for 2013, you can purchase a CAD8 build
from just £599.
“Dealers have told us they’d like to see
some trickledown of performance features on
slightly more wallet-friendly bikes,” said
10
Below: BMX sprockets
designed in part by the
CSG UK-sponsored
‘Bruza’ brothers
Cannondale brand manager Mike Cotty.
Customers can also now take home a time trial
Slice for £1,799, specced with Shimano 105.
Bear in mind this bike is inspired by the £7,499
Slice RS – a Tour de France machine that’s been
years in the making and boasts being among
the most aerodynamic available.
The Super Six is also now available in a Tiagra
spec for £1,599 and the Synapse for £1,499.
MONGOOSE (8)
All of a sudden parents have plenty to choose
from when seeking a properly proportioned
BMX for their kids’ first bike.
Mongoose’s offering comes in the form of
downsized Program build that feature the
shortened cranks, smaller bars and, in the case
of the £229 16-inch wheeler, V-brakes and
smaller brake levers to allow for little hands to
work the brakes more efficiently.
Mongoose has made an effort to improve
the minor details of build quality on its lowerend bikes for 2013, with the £350 Chamber a
good example. Carrying front and rear sealed
hubs, a full chromoly frame, pivotal saddle and
Odyssey Chase Hawk grips the value for money
is excellent. CSG believes it could be one of the
best specced completes at this price point.
01202 732288
BIKEBIZ.COM
DU
O OW TS E
12
IN N IS
Y E K ID W 20
U L C
B B TO I-R NE FOR
T ILA G S
F S
EA VA IN CT S O ON
GR A IST A AIL TI
T
EX N ET MO
D O
CO FOR T PR
O
PR
C
Photography: ©TDWsport.com
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AVAILABLE FROM FEBRUARY 2012
EXCLUSIVELY FROM FISHER OUTDOOR LEISURE
WE ARE BIKE MAINTENANCE
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BIKEBIZ.COM
FORME
Forme’s Biggs
and Becca
Perfectly Formed
range and gradually progress to Forme – the
Foremula name was arrived at for its link to
Forme. “We didn’t want an intangible
connection, we wanted consistency.”
“We’re treating it as a separate brand to a
degree. And we want them to look cool and be
something to aspire to.”
A junior range, speccing with Campagnolo and 4ZA, and
going global. Jonathon Harker speaks with Adam Biggs
and Rebecca Moore to get the latest on Forme…
IT STARTED with four models and now, just two
years on, Moore Large’s in-house bike brand
Forme has 52 models in the new range. But
expansion of the line-up isn’t the only reason
it’s going to be a big year for Forme. Having
beefed up its infrastructure with a key
appointment or two, Forme is being taken to
the next level, not least with the launch of a
junior range called Formeula.
But let’s start with the range expansion.
Adam Biggs and new Forme recruit Rebecca
Moore tell BikeBiz that it’s all about measuring
up to the competition.
“2013 is a big expansion for us,” explains
Biggs. “It’s all about trying to compete with the
mainstream brands like Giant and the rest. They
all have in excess of 200 models.”
He says: “We’ve only ticked a few boxes in
each market sector, we’ve certainly not got a
model at every £50 juncture.”
Forme’s MTB series, for example, has targeted
the race enthusiast, featuring five 29ers and price
points from £500 all the way up to the
showpiece carbon 29er, retailing at £3,500.
“You need to have an expensive flagship bike
in the range to show off what the brand can do
and to give it credibility,” Biggs adds.
And just as important is the starting point of
the prices – the bikes have to be accessible to
Joe Public, Biggs says. “We want to see as many
people as possible on our bikes, so you need
accessible price points – there are levels we’ll
never go below, of course. Our goal is to bring
class and innovative design to the mainstream.”
4ZA FORME-ATION
Forme has struck up a working relationship with
4ZA for the forthcoming model year. Why? Well
it was not a decision that was based on the fact
that Moore Large distributes both brands, the
duo are keen to emphasise, other than in terms
of aftersales service. Biggs explains: “There’s a risk
BIKEBIZ.COM
to using a not so well known brand like 4ZA, but
there were so many reasons for us to use them.
Their support has been brilliant and they’ve
allowed us to customise every single part.”
“We’ve even been able to use our specific
pantone and design,” adds Moore.
Now every Forme bike has ‘British Design’
stamped on it and much of the range will
feature Campagnolo, although there are still
some Shimano options. The change is down to
a few factors, including good old-fashioned lust.
“We like the ergonomics, and everything
about Campag. The sex appeal of an Italian
brand is certainly a factor – the brand is
associated with the real high-end and that’s
valuable to us. The supply is reliable too and
another factor is that virtually every
mainstream brand uses Shimano. We wanted to
stand out and do something different.”
FORME-ULA FOR SUCCESS
So what about Forme’s expansion into the
junior market? What inspired the move? Biggs
takes up the story. “The market is absolutely
dominated by Isla Bikes. If you go to any race
event they almost seem to have a monopoly
and it’s because they do everything right, it’s a
great brand. But,” he adds: “they don’t offer
product to IBDs – they are direct.”
As you’d expect, the Forme team has not
just jumped into the market willy nilly, with
research going on months prior to the creation
of the Formeula range. Biggs attended GoRide
Coaching Sessions and as a youth rider himself
knows a thing or two about the market. It's all
about the fundamentals, the duo agrees, with
simple but sometimes overlooked points like
having the bike designed for the short reach of
a youth.
The Formeula line-up will start with a tight
collection of bikes and develop with the
market. The plan is for youths to enjoy the
The collaboration with
4ZA has seen Forme’s own
Pantone colours
customised on each
component
“Our goal is to
bring class and
innovatively
designed bikes
to the
mainstream...”
Adam Biggs,
Forme brand
manager
MORE FORME
Biggs has praised the level of support offered by
the brand’s distributor. Biggs reveals that
whenever he’s come to the table with a request
– to expand the range by 15 models or invest in
staff – he’s been met with zero resistance.
“Now we have Beccs on board. She worked
previously at Moore Large for six years in
telesales, which is really useful for us as she got
to know the dealers in the role.”
Investment in the form of marketing will be
more extensive in cycling magazines, which
marks a slight a change for the brand which has
previously put much of its marketing cash into
shop POS. There are three levels of dealer
commitment – Pro shop, Platinum and Gold,
with the Pro (of which there are five at time of
press) almost like a brand or concept store.
What are the ambitions in terms of store
count? “We are looking to expand across the UK,
but not to go mad. The benefits are a huge
exclusive territory for the dealer – it makes them
a destination store. Margins are competitive – as
a new brand we’re competitive.”
When BikeBiz spoke to the duo, they’d spent
the previous day filming promo videos in the
Peaks – another first for the brand – starring
Alex Welburn who tweeted about the shoot and
soon had crowds watch him racing down hills.
Moore tells BikeBiz: “We’ve never done video
before and it’s just another thing where we’re
going to the next level. The videos will be for
dealers to use.”
Aside from growing its dealer base from the
current 160 to around 300, nationally, Forme is
plotting to eventually go global. “We want to
be breaking into the international markets and
be at Eurobike. We could have done that this
year to test the water, but we want to be
satisfied we’ve got the infrastructure and that
we can walk before we can run. We have to get
it right for the UK consumer first. But,”
concludes Biggs, “it’s a case of when, not if.”
www.formebikes.co.uk
EUROBIKE 2012
Asking the fashion show
models to point out the
direction of the Press
Room proved fruitless
Haben sie eine 29ers?
What can you expect to see at the 21st Eurobike show? Pretty much everything the cycle industry has
to offer? A bold claim, but it’s not far off. Jonathon Harker looks at a snippet of the offerings …
FOLDING BIKES, LED lights, zeppelins, publicity
stunts, 1,200 exhibitors and 40,000 trade
visitors – we hope you’ve remembered to pack
some comfy shoes. Now that Eurobike is
imminent, more bike and P&A brands have let
slip details of the new ranges they’ll be
showcasing in the halls of Messe
Friedrichshafen.
Tern is introducing its new Swoop series of
bikes with an uber low-step frame design. The
Swoop top tube is only 28cm, or 11-inches, off
the ground (more of a bottom tube, then?).
That makes it one of the lowest step bikes on
the market, according to Tern. Other key
features of the Swoop series are the low centre
of gravity to enhance stability, shorter cranks
(170mm) reducing the angle knees need to
bend at to rotate those pedals and an upright
riding geometry – the shorter reach and higher
bars bringing the rider close to a ‘sit up and
beg’ position, by the looks of it. There are also
integrated light and dynamo hub options, space
Dahon is celebrating its
30th anniversary with
some two-tone 2013
models
for an optional front and integrated rear rack
for shopping trips and a folding time of less
than ten seconds.
Two versions of the Swoop will be available,
the Duo and the D7i. Tern will be in booth B4501 at the show and on the Demo Day at
booth #101.
As well as bringing its new kit to Eurobike,
Dahon will be celebrating its 30th anniversary
at the international show. There’ll be a fully
blown press conference on Thursday (11am –
noon) including details of a marketing
campaign that will include a ’30 Years of Me
and My Dahon’ photography and video
competition. For the anniversary, Dahon will
produce 30 Limited edition and 300 Replica
Bikes for promo purposes, with a special
anniversary film and plenty of other
celebratory shenanigans. Product-wise, the
brand has revealed a colourful line-up of bikes
for 2013. The two-toned Vic P18 is a new
performance bike from Dahon, featuring a
specially designed frame and a new Neos ninespeed rear derailleur with a front derailleur to
combine for 18 speeds of riding comfort.
There’s also be a completely new folding ebike, using TranzX technology (page 43 and 45).
The Ikon Electric will incorporate strong
halogen front and rear lighting, while the
brushless motor will be incorporated in the
front wheel (the battery is tucked away in the
rear carrier). Other highlights include the
Formula S20, another performance folding
model, this time using a Shimano Tiagra tenspeed drive train with a Vuelta Highku Alloy
53/39 tooth crankset.
Biologic’s new version of its seatpost-withan-integrated-pump PostPump will be on show.
There’s more on that in our New Products
section this month (pages 66-67).
Rubena has produced the GAADI open
innertube. The firm’s newly developed
innertube with two ends will be over on stand
A5-501.
EUROBIKE 2012
You’ll need to plan ahead if you
don’t want to wander these halls
Tern’s low-step
frame (top left);
Rubena’s open
innertube (left);
Lezyne, TSG,
Biologic and
Sugoi (right)
Sugoi is returning to Eurobike in 2012 with
a range of new lines and technology on show,
including its cooler technology, used in its RSX
Short (which also uses the BOA closure
system) and the RSX jersey. The cooling
collection is made from Icefill, a high
performance cooling material that
cools skin and protects from UV
rays (UPF 50+). Sugoi’s new Tri
collection will be showcased
too, featuring new fabrics and
designs and a new fit too. The
highlight of the collection is the
performance RS collection, strong on
technical details and sharp good
looks, the brand says. The RPM
collection will also be available to
examine close-up, featuring sleek
design, a performance aesthetic and
eye-catching colours. There’s more on the
brand in the CSG UK show round-up (pages 13
and 14).
Lezyne will be showcasing its wares at
Eurobike (as well as Interbike and the UK’s NEC
Cycle Show). The 2013 line of LED lights has
been completely redesigned and expanded.
Four new models have been introduced to
suit a wider range of riding
applications. The Mini Drive,
Power Drive and Super Drive
LED lights have become the
XL line, with an increase in
lumen for each, plus new
oversized aluminium and
CNC machined bodies that are
cooler and lighter. New commute
orientated lights include the Macro
Drive (front) and Micro Drive
(front/rear), while the Femto Drive
LED was first debuted way back in
April at the Sea Otter Classic (See
BikeBiz.com for more on that). It will be the
first opportunity for most of us European and
UK types to see the CNC machined aluminium
TSG’s new
Dawn blends
retro ‘70s
styling with
up to date
safety
features.
body-boasting light up close and personal.
There’ll also be refined co2 inflators, new bottle
cages, hand pumps and small bag/organisers.
Lezyne will be at B3-107.
Endura will present its spring/summer 2013
collection in Friedrichshafen.
There’s a new Dawn for TSG. Available from
spring 2013, the Dawn pays tribute to the
“skate feel of the ‘70s”, back when full cut
helmets with ear protection were more
common. TSG has blended the retro styling
with all the modern safety standards, naturally,
construction featuring a tried and tested
hardshell made from durable PP synthetics and
shock absorbing EPS foam. The earlaps
accommodate three holes for ventilation and
simultaneously provide the rider with better
hearing than you might expect.
That is but a small snippet of what’s in store
on the shores of Lake Constance. We could
probably have filled this feature just by listing
the 1,200 exhibitors, but it’s too late now.
show
the
bike&triathlon
www.bikeandtri.co.uk
Manchester Central 16-17th February 2013
The new kid on the block with 25 years experience
The Bike & Triathlon Show may be a new show on the UK scene but the
team behind it have been organising exhibitions for 25 years…and we’ve
learnt a thing or two along the way.
We’ve learned that shows need to be different, interactive and relevant to
the visitor and that a good one is much more than just a gathering of great
brands in one place - it’s a calendar event.
Supported by:
Manchester
Central
visit manchester
So we’ve brought all this know-how to the bike and tri mad North West
with Manchester Central’s huge main hall being the home for the first ever
Bike & Triathlon Show. With a long-term plan in place, this is just the
beginning so be part of it from the start.
www.bikeandtri.co.uk
Road/Track
Mountain
Triathlon
BMX
Why should you exhibit at the Bike & Triathlon Show?
Location – there is a huge and proven demand for bike and triathlon products and services in
the North West of England. We are the only major show meeting this demand within the region.
Audience – the show’s marketing will ensure a large, high quality and enthusiastic audience for
your brand
Targeted – the show will be split into Zones reflecting all aspects of cycling and triathlon so you
can target exactly whichever market segment you most want to speak to.
Sponsorship and advertising – a wide range of sponsorship and advertising options are
available for your brand from the show website to show attractions. We can tailor the perfect
solution for you. Call us today for more details.
But most of all The Bike & Triathlon Show is your show. You can make it whatever you want it to
be for your brand by working with the organisers to tailor your stand and make the very most
from every penny you spend.
Be part of it!
Contact us today to discuss your
requirements and the wide range
of options available to you at the
Bike & Triathlon Show.
Colin Gale
Events Manager
Tel: +44 (0)1923 237799
Mob: +44 (0)7971 555528
Email: [email protected]
Aaron Dombey
Exhibition Sales Executive
Tel: +44 (0)1923 237799
Mob: +44 (0)7955 029569
Email: [email protected]
Media Group
www.hamerville.co.uk
bikeandtriathlon
@bikeandtri
Will be exhibiting at the cycle show.
An opportunity to see our range of
specialst cycles.
· Adults Trikes · Trailer Trikes · Folding Trikes
· Electric Trikes · Hand Cycles · Kick Scooters
· Special needs
www.missioncycles.co.uk | 01622 815615
Look forward to seeing
you at the show. Please
visit us on stand M36.
BIKEBIZ.COM
BIKEBIZ AWARDS 2012
Platinum Partner
Event Partner
Your guide to the
finalists
You lobbied, we fed it into our computer and now it’s over to the
judges to decide which retailers, brands, distributors and media
deserve a BikeBiz Award in 2012. We list the challengers…
Sigma in Hampton Wick and the store capitalised
on the occasion by creating an in-store event to
draw the punters in. Welcoming elite athletes and
beginners, the shop has a strong reputation in the
trade, with a bespoke road and triathlon offering.
RETAIL AWARDS
INDEPENDENT RETAILER
PENNINE CYCLES
A regular finalist, Pennine celebrates its 66th
year in the trade in 2012. The shop, formerly
known as Whitaker and Mapplebeck Cycles, still
manufactures Pennine custom-build framesets
on its Thornton Road, Bradford premises.
BIKE TREKS
Bike Treks, set in Ambleside, Cumbria, operates
weekly rides from the shop and enjoys a scenic
location where it serves mountain bikers and
roadies with sales and hire offerings. The Rydal
Road shop is complemented with a service
centre over on Compton Road.
RUTLAND CYCLING
Rutland Cycling has four locations including its
flagship Whitwell store, the Giant Bikes outlet in
Normanton as well as shops at Grafham and
Fineshade – the latter a Forestry Commission
Trail Centre. Rutland has a Facebook store and
revamped online offering, with picking up two
BikeBiz Awards and local business awards too.
SIGMA SPORT
The Olympic Time Trial passed right outside
cycle
AFTER WEEKS of lobbying from the
for
lists
fina
trade we’ve announced the
r
ove
it’s
the 2012 BikeBiz Awards. Now
from
es
judg
to the independent panel of
ners.
the trade who will select the win
the
at
ced
The winners will be announ
ber
tem
Sep
awards night on Wednesday
,
NEC
ole,
26th at the Hilton Metrop
Birmingham.
the
Gatorade is Platinum Partner for
4,
NRG
ners
Awards, alongside Event Part
.
Cycle SOS and Mio
Rutland Cycling
CONDOR CYCLES
Probably the most famous bike shop in Britain,
Condor has operated out of Grays Inn Road
since the last Olympics in London (via a move
or two). Now an international brand as well as a
shop, Condor offers everything from touring
equipment to track components. There’s even a
Condor book, available from all good bookstores.
SPECIALIST RETAILER
BIKEBIZ.COM
multiple languages, a Facebook store and various
other innovations.
EVANS CYCLES
Evans Cycles has branched into Wales with a
Cardiff store opening, following up with an
Edinburgh opening in April. To be opening stores
in this climate is a testament to the continued
success of this retailing powerhouse, which
backs events and has its own brand bikes in the
form of Pinnacle.
CHAIN REACTION CYCLES
From humble beginnings Chain Reaction Cycles
has become one of the best known and biggest
bicycle businesses from these isles. A consistent
presence in The Sunday Times’ various Fast Track
Top 100s, Chain Reaction has two physical
stores and even a distribution business or two
under its belt.
CYCLE SURGERY
Cycle Surgery is another chain bucking tough
economic conditions with store openings,
including one on Waterloo Bridge earlier this
year. The chain currently numbers 27 (with 17 in
London) and famously runs women-only
evenings, possibly featuring cupcakes.
WIGGLE
A key player in the UK events scene, Wiggle’s
day job is being the other dominant online bike
retail force. Bridgepoint thought Wiggle was
worth £180million when it bought the firm
months ago, which now has a site operating in
GIANT STORES
Now at ten locations, the fresh, consistent and
unintimidating retail spaces not only boosts the
Giant brand but also provides a fresh approach
to the retail environment for the
consumer. Reports say that the stores
BIKEBIZ AWARDS 2012
have proved a great success for themselves but
for other Giant retailers too who are seeing a
rise in brand demand.
through MTB, BMX and more. Key brands
include Forme, Haro, Cude, Onza, Bumper,
Barracuda, Freespirit and new BMX brand Social.
PRENDAS CICLISMO
The customer service offered by Prendas
Ciclismo has earned the company much praise,
from no delivery charges to orders processed
quickly. They produce kits for local cycling teams
and support them by following/supporting the
riders on Twitter. Those kind of personal touches
have ‘set the company apart’ we are told.
SILVERFISH
Silverfish’s expanding portfolio led it to take a
bigger room at Core this year. It stocks Spain’s
Mondraker, Canadian cult brand Cove Bikes
which now includes a wider range in 2012, Evil
and Yeti (which launched its first 29er this
spring), plus Turner.
ALWAYSRIDING.CO.UK From chucklesome email updates to the nuts
and bolts of retailing – like keeping customers
and partners happy – Always Riding seems to
know its stuff. With an easy-to-use website,
swift service and straightforward logisitics, the
company ‘deserves recognition’ we are told.
STAR STORE
AVON VALLEY CYCLERY
Located at Bath Spa railway station, this store –
a folding bike specialist – is regularly hailed as
the best in its field. Mystery Shopper found a
spacious shop floor and effective Point of Sale
when it visited the well-known outlet.
JD TANDEMS
This specialist tandem retailer stocks twoseaters ranging from £800 to £12,000, offering
specialist advice to customers from across the
country. In operation for over 15 years, JD runs
‘Discover Tandeming Days’ to encourage new
punters too.
SOURCE BMX
Based in a former church, this BMX hub has its
own indoor skatepark, retail store and mail order
operation. With rider sponsorship and a team of
staff with 100-plus years of experience, Source
is known right across the country.
THE HUB CYCLEWORKS, SOUTHAMPTON
Another Mystery Shopper favourite, the Hub
Cycleworks serves the town’s students and is
prompt to attend to customers as soon as they
step inside the door. Boasting Cytech-trained
mechanics, the firm has been running since ‘03.
ACTION BIKES, WESTMINSTER
This Star Store winner boasts fired-up staffers
keen to attend to its capital customers. Situated
close to Victoria, the shop workers differentiate
the store from its online competitors and boast
detailed knowledge of its product ranges.
LEISURE LAKES, CHELTENHAM
Well labelled bikes, jargon-free advice and offers
of test rides are available to customers popping
into the Cheltenham branch of Leisure Lakes.
AVOCET SPORTS
Manchester distributor Avocet carries a broad
range of bikes hitting a variety of sectors, from
BMX right the way through to electric. That
portfolio includes the likes of Pilgrim, Black Eye,
Whistle, Viking, Rooster, Black Eye and Pirahna,
among others.
CYCLE SURGERY, VICTORIA
Mystery Shopper was impressed with the
Victoria branch of Cycle Surgery, noting the very
pro-active staff and local knowledge. This store
is among those running women-only evenings
to appeal to the wider market.
SADDLEBACK
Felt is on the up, the Californian brand benefiting
from exposure at the London 2012 Olympics,
with Team USA using the brand. Though
nowadays best known for road and tri, Felt is
also expanding its mountain bike lines.
WORKSHOP
JAKE’S BIKES
Providing quality used bikes, servicing, repairs
and tuition are key aims of Jake’s Bikes. The
workshop is of course key to that offering, but it
also offers hire bikes to punters too.
EVANS CYCLES
The busy chain has introduced and expanded a
centralised London workshop, doubling its
capacity in the capital and in spring brought
prices down and introduced a new entry level
service. The firm has even launched a ‘How To’
series of videos on YouTube, sporting in excess of
one million views.
CARDIFF CYCLE WORKSHOP
This workshop runs cycle repair courses for
beginners to pass on expertise. Offering refurbed
bikes at low prices, the workshop is operated by
staff and volunteers, who support local school
and operate workplace Dr Bike sessions. They
don’t compete with local bike shops either.
TF TUNED
The independent suspension specialist TF Tuned
is well known throughout the industry. Offering
expert service and repair, TF Tuned’s services
include setting-up for cyclists and their bikes.
BEN HAYWARDS, CAMBRIDGE
With space at a premium on a busy
thoroughfare into Cambridge, Ben Haywards has
a separate off-site workshop from the shop,
serving the student and local population of the
cycling hub town of Cambridge.
DISTRIBUTION AWARDS
BIKE DISTRIBUTOR: SALES
Source’s indoor skatepark
Cambridge’s Ben
Hayward Cycles
CYCLING SPORTS GROUP UK
The Poole, Dorset-based distributor carries a
number of the best-known bike brands in the
business in the UK, including Cannondale, GT,
Charge and Wethepeople. The UK branch of
Cycling Sports Group also distributes Mongoose
to retailers.
MOORE LARGE
The bike portfolio includes everything from road
I-RIDE
i-ride (formerly Jim Walker) supplies Eddy
Merckx and De Rosa to the trade’s retailers. It
also distributes road, CX, track and TT/Tri frames
from Argon and De Rosa. Helpfully, the firm
offers a trade discount on the Eddy Merckx
flagshop EMX-7.
BIKE DISTRIBUTOR:
MARKETING
HOTLINES
Hotlines’ work in sponsoring and supporting new
riders – and marketing its bike brands in the
process – has won it many fans. One reader said
Hotlines was great at sharing info on Facebook
and Twitter – they ‘get their brands known
everywhere while helping the riders out as well’.
RALEIGH
Raleigh won plaudits from the trade for its
125th anniversary marketing – perhaps most
innovatively when the marketing team
encouraged customers to send in their ‘me and
my Raleigh’ pics from yesteryear. Aside from the
anniversary, their road team (Raleigh-GAC) have
done sterling work in promoting their road bike
line-up.
MOORE LARGE
Moore Large’s bike marketing team supports
Haro, Premium, Forme and Cuda with individual
brand websites and social media sites. In
addition to extensive team and rider
sponsorship, dealers are supported with
comprehensive POS and display systems. Each
brand has its own marketing plan and budget in
place which includes everything from advertising
to brochure production.
SILVERFISH
Silverfish’s work with Yeti in particular has won it
BIKEBIZ.COM
BIKEBIZ AWARDS 2012
sales rise 18 per cent to £100million for 2012
(£85 in 2011). Host of the ever-popular iceBike*
event, Madison also carries the likes of GoPro,
Pearl Izumi, Mavic and most recently Forcefield
Body Armour.
FISHER OUTDOOR LEISURE
With SRAM, own brands like Union 34, DZR
shoes, Carrera sunglasses and Yepp child seats,
the extensive Fisher Outdoor Leisure P&A
portfolio offers retailers an option in most Basil,
Clarks, Met and more. Recent additions include
the likes of Hydrapak.
I-RIDE
The distributor formerly known as Jim Walker
distributes brands like 3T, Gemini, Fulcrum,
Zipvit, DeRosa, Continental and Argon 18. It
recently signed Spanish brand Catlike and tool
range Birzman.
ISON DISTRIBUTION
The Gusset and ODI distributor celebrated 20
years in the industry at Core Bike earlier this
year, where it showed off new additions like
Toba and Voyager (both cycle luggage ranges)
and Vincero water bottles.
many fans from the media, working with
publishers on initiatives like the Yetifan Tribe
Meet and various others. One media lobbyist
from the trade took the time to tell BikeBiz:
“they’re some of the most reliable and helpful
teams in the game”.
A snippet of distributor
Cordee’s offering
HOTLINES
Rider sponsoring and sharing info with Twitter
and Facebook followers is all covered by
Hotlines’ marketing team, but the team has also
offered the likes of subsidised alpine
holidays/training trips with purchases – maybe
an industry first?
MADISON
Single-handedly hosting one of the biggest bike
trade launches in the UK bike business at
iceBike*, Madison has concentrated its bike
business around the Saracen, Ridgeback, Genesis
and Adventure brands, including team sponsorship
and a number of other marketing initiatives.
ZYRO
Zyro’s popular Open House event was expanded
this year with a new Zyro Show add-on,
bringing its P&A line-up to an expanded number
of retailers. The firm has also ramped up its
marketing for the likes of Altura, offering videos
and more marketing materials for its brands.
UPGRADE
Kinesis UK distributor Upgrade also brings the
bike brands DMR, Decade and Pivot to the UK
bicycle business. Upgrade makes full use of
social media to Tweet and Facebook about the
brands in question.
MADISON
Madison brings a wealth of P&A brands to the
trade, including Shimano, Garmin, Giro, clothing
brand Madison and many more. Marketing via
social media, blogs, and traditional mag
advertising, the likes of GoPro have scored
PARTS AND ACCESSORIES:
SALES TEAM
MOORE LARGE
ML’s P&A experienced and knowledgeable sales
team was boosted by a new Premium Products
sales manager following successes in the sector,
looking after the likes of Lake, Limar and 4ZA to
name a few, informing and training dealers on
the ranges and offering POS and sales strategies.
There’s a B2B ordering system, plus in-house and
road shows. The team has maintained consistent
growth over five years, despite tough conditions.
PARTS AND ACCESSORIES:
MARKETING TEAM
endless PR through use in numerous TV
programmes.
FISHER OUTDOOR LEISURE
Exclusively distributing SRAM in the UK, which
now benefits from a co-created SRAM service
centre, brands like Troy Lee, Santini, MET and
many more are marketed to the trade via the
popular Expo show as well as numerous other
event appearances throughout the year.
UPGRADE
Upgrade is a regular on the show circuit,
whether trade specific events like Core or
consumer-facing Cycle Show at the NEC. P&A
brands under Upgrade’s umbrella including the
likes of Lezyne, Green Oil, Reynolds and Oval.
WINDWAVE
With brands like BBB, FSA, Colnago and
Marzocchi, the 25 year-old distributor has a
presence on Twitter, Facebook and YouTube, with
its staff cunningly tweeting about the
distributor’s brand line-up.
SPECIALIST DISTRIBUTOR
SEVENTIES
BMX specialist Seventies carries Hoffman, Kink,
Subrosa and MacNeil, recently adding new lines
from Cult (including lines specifically designed
for younger kids) and picking up Fiend BMX at
the end of 2011.
CHICKEN CYCLEKIT
Chicken Cyclekit has a rich heritage in the bike
business. While offering MTB and road, it is
perhaps best known for the latter, offering
Cinelli, Tifosi and Bootleg bikes. A highly visible
presence at bike shows up and down the land.
MISSION CYCLES
A specialist niche products, Mission provides
special needs trikes, scooters, trials bikes, child
carriers, folders and more – all out of its Kent
distribution base.
EBC
E-bike and e-scooter specialist EBC brings EBCO,
Solex and AVE to the trade. The Midlands-based
distributor is probably the best known of the
few to bring several e-bike brands to
Madison’s MK
distribution centre
ZYRO
Working closely with its business partners to get
the best from its teams – not least the sales
team – Zyro’s customer service dept and internal
and external sales teams strive for quality. The
recently launched B2B site complements the
sales team. Zyro encourages the team to share
ideas to improve service levels, with an ongoing
aim to exceed expectations.
MADISON
The Shimano, Bell and Giro distributor has a
wealth of P&A brands under its wing and
according to an article in The Daily Mail has seen
BIKEBIZ.COM
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BIKEBIZ.COM
BIKEBIZ AWARDS 2012
company, more frequent editions and new
staffers. According to the Shred team, sales are
on the up despite a ticklish publishing climate.
SINGLETRACK
The multiple BikeBiz Award winner has
cunningly rejigged its subscription offering, as
well as retail packages and online and print
publishing model. Aside from those changes, the
mag is as popular as ever with the trade.
CONSUMER ONLINE
ROAD.CC
The rise of Road.cc has grown spectacularly in a
short time, winning (two) BikeBiz Awards and
growing traffic impressively (through the 2m
barrier) since its launch just few years ago.
BIKERADAR.COM
So successful has BikeRadar been that a US
version was launched this summer. Constantly
evolving its offering, the site now brings
coaching advice to readers alongside its mix of
product reviews, news and more.
the market. It has actively worked to cut prices
to dealers this year to help boost e-sales,
particularly following the weak Euro.
Rouleur
CORDEE
Core Bike exhibitor Cordee supplies bike books
to the cycle industry, aiming to offer something
for everyone, from Top Trumps to cycling cook
books and history books for the likes of Campag
and, of course, guides and maps.
HALFORDS
Highly active on Facebook and Twitter – and
with over three million views on its YouTube
account, Halfords handles customer complaints
and praise and engages its followers while
commenting on sporting events. The Tour de
Francis promo also went down a storm.
CTC CYCLISTS
The CTC may be 134 years old, but it hasn’t
been slow to engage with its members and the
bike industry via social media, particularly
Twitter and Facebook. An enthusiastic blogger
too, the CTC has become yet more accessible
through social media.
RCUK
Recently bolstered with a new managing editor,
the road cycling site includes tech features,
blogs, news, competitions and took full
advantage of London 2012.
GB CYCLE EMBASSY
The Cycling Embassy of Great Britain formed
last year with the aim to encourage learnings
from around the world on cycle infrastructure to
be adopted on these shores, a message spread
via Twitter, its blogs and a news feed.
LONDON CYCLIST
This blog, fronted by Andreas Kambanis,
published a London Cyclist Handbook spin-off
this year. Featuring tips and advice, London
Cyclist also boasts a significant social media
presence.
RIDE UK
Ride UK’s social activities won it praise from
SocialBakers.com, which placed it above the
likes of Innocent Smoothies – known for
customer engagement. Boasting over 40,000
likes, boosting its Ride to Glory initiative.
MPORA
Combining the full might of the Factory Media
cycling and action sport portfolio, MPORA.com
pools content from the brands. A whopping 25
online platforms fall under the MPORA.com
umbrella.
MEDIA:
CONSUMER PRINT
BEST USE OF SOCIAL MEDIA
MBUK
Revamped last year, the new look MBUK has
changed alongside the growing MTB audience,
celebrating all that is great and good about the
sector. It includes routes, features, interviews and
plenty of skills and maintenance walkthroughs.
MORVÉLO
Morvélo’s ‘Ride Everything’ video picked up plenty
of praise (and over 50k views) for its enthusiasm.
One lobbyist telling BikeBiz “it really sets the
brand image and makes me and my sons want to
grab our bikes, head out there and ride”.
CYCLING PLUS
Sporting its own bookazine spin-offs – like Ride
Fit in January – the trade keeps an increasingly
keen eye on C+’s regular Bike of the Year
feature. The mag is a previous winner of BikeBiz
and PPA awards.
ROAD.CC
These prolific Tweeters are quick to engage with
their audience via the social network. In
addition the site features a (very) lively
comments community. Still not convinced?
Road.cc was ahead of huge brands like the BBC
and Blackberry on the Social Brands 100 list
announced this May.
BIKE BRAND
CANNONDALE
The innovative brand has won the Giro d'Italia
five times and started the dual suspension
revolution in 1990 with the Delta V, and with
technologies like as HeadShok, Lefty, SAVE, BB30,
Dyad, SI System Integration,Tube2Tube
Construction Carbon and Zero Pivot Suspension,
the brand has also seen its riders score highly in
mag reviews, most recently with its SuperSix Evo,
Scalpel 2 29er, CAAD8 Tiagra and Synapse Tiagra.
MERIDA
This year Merida launched the Ninety
Nine suspension platform, as well as
Cannondale at
CSG’s recent show
ROULEUR
Since it began in 2006, Rouleur has built up a
reputation and increasing audience for its
virtually unique blend of high-end top-notch
photography and writing.
DIRT
Dirt recently revamped with an increase in paper
stock, a size change and an improved tablet
offering to boot, where it sells around 6,000
copies per month, according to publisher Factory
Media (speaking to us in May).
SHRED
This year has brought plenty of changes for
Shred, including the formation of a new
BIKEBIZ.COM
BIKEBIZ AWARDS 2012
road and MTB riders, moulding the shoe to the
foot, using a patented carbon heel system. Lake
is also one of only two cycling shoe
manufacturers using the patented BOA system
as a closure. The brand offers speed play soles
plus wide-fit, half sizes and female-specific lasts.
the Ultegra Di2 specced Scultra 904 carbon road
bike (£2,800). Celebrating its 40th anniversary in
2012, Merida has seen growth, particularly
among high end consumers.
RALEIGH
Despite being advanced in years, Raleigh is
enjoying an exciting period. Celebrating its
125th year in 2012, the brand has made everdeeper moves into the e-bike market among
others, with 14 e-bike events this year and a
151 per cent increase on 2011, BikeBiz is told.
CLAUD BUTLER
This supporter of Bike Week started in the
business in the UK in the 1880s and now offers
everything from MTB, touring, city, BMX
lightweight thoroughbreds and sports bikes.
KINESIS UK
The small UK operation behind Kinesis turns out
competitive products, including the likes of the
Raceight GF Ti, Crosslight Pro6 and Maxlight
FF29. Innovative, yet simple no nonsense design,
attention to detail and all at reasonable prices.
LEZYNE
Since its 2007 launch Lezyne has grown its P&A
range, which now takes in lights (in the
performance and sports categories) and a broader
range of tools. The US brand also produces
inflation products, Co2 products and bottle cages.
The Big Pedal runs in
Scotland, Wales and
England
SRAM
Red and XX1 were among the SRAM launches
this year, as well as Via GT and Centro trekking
and urban groupsets. The firm also moves with
the trends, offering a 650b wheelset in its SRAM
Rise range.
SCHWALBE
Schwalbe has doubled its manufacturing
capacity in five years and now produces one
million tyres and tubes per month. Staggering
figures for sure, so here are some more. The
rubber specialist employs 3,500 staffers,
handling 2,500 different products.
WELDTITE
Bike maintenance specialist Weldtite launched
the eco-friendly Pure range earlier this year,
featuring lubes, cleaners and protectors. The
sales team also has had the likes of the
Dirtwash ‘g strings’ to bring to UK retail.
SERVICES & TRAINING
GIANT
Giant has seen sales grow despite the downturn
in its 40th year of manufacturing and
distributing (its 25th in the UK). With innovation
through suspension, composite construction and
e-bikes, it’s one of the most visible brands. This
year it won awards and invested into the retail
channel, sports sponsorship and marketing.
HAVEBIKE
In virtually every aspect of the emergency
services, accuracy and first rate service is vital
and Havebike has the task of keeping
emergency fleets of bikes well serviced, repaired
and reliable. Widely nominated by London’s
emergency services for this award, Havebike also
has qualified staff for training and assessing at
Cytech, City & Guilds and NVQ level.
FORME
It started with four models in 2010 and now,
just two years on, has 52 models in the range,
surpassing its own expectations. The brand is
expanding to cover most genres of cycling and
is currently sold through nearly 150 stockists
across the UK and Ireland.
BIKE-INN
Run by Alf and Teresa Webb, Bike-Inn cycle
maintenance school in Spalding trains up
budding mechanics, passing on its knowledge
and enthusiasm to the next generation. Offering
a comprehensive course, the Bike-Inn team also
offers maintenance DVDs and more.
P&A BRAND
KNOG
With eyecatching marketing, an improved
product offering and quirkiness coming out of
every orifice, Australian brand Knog has a loyal
following set to continue unabated, with an
expanding range now stretching into security.
CAMELBAK
One of the biggest names in the hydration
market, the innovative CamelBak offers a broad
range, with all packs supported with a lifetime
warranty. As well as handsfree hydration, it
provides premium soft bike bottles serving all
markets. Receiving high scored reviews, the brand
aims to up market share in the running/tri
market, as well as building in its core MTB sector.
LAKE
MTB shoe veteran Lake is one of the only brands
to offer a complete custom fit service for both
obtained a bike through Cyclescheme since it
launched on Valentine’s Day, 2005.
CYCLEFIT
Cyclefit started a decade ago but has lately
ramped up its involvement with bike retailers,
setting up a wider network. Termed the ‘gold
standard’ of bike fitting in the UK by many, the
fitting practice believes excellence doesn’t
happen by accident.
CYCLING CAMPAIGN
OF THE YEAR
LOVE LONDON, GO DUTCH (LCC)
London Cycling Campaign’s ‘Love London, Go
Dutch’ campaign started in earnest as the
London Mayoral campaign began. Impressively,
all the major candidates for the post signed up
to the campaign’s pledges to increase cycle
provision in London.
#CYCLESAFE (THE TIMES)
The impact of #CycleSafe has been far reaching,
the catalyst that saw 77 MPs from all three
political parties sit down to discuss cycling.
Despite that coup, the campaign has continued
to use the prestige of The Times brand to call for
improved cycle infrastructure.
SKY RIDE (BRITISH CYCLING)
SkyRide took the mantle from the London
Freewheel, but then went on to take the trafficfree mass participation rides right across the
country, encouraging people to get cycling
without having to worry about car traffic.
THE BIG PEDAL (SUSTRANS/BIKE HUB)
The Bike Hub and Sustrans partnership is in its
second year, encouraging children to cycle to
school in competition with each other. A
staggering 890,000 bike journeys were made in
the name of the nationwide comp.
CYCLETTA
Starting with two events in 2011, Cycletta has
expanded, putting on a wider programme of mass
participation rides aimed at women and
encouraging them to ride – and cutting the huge
disparity between men and women riders.
Cycletta ambassador Victoria Pendleton
CYCLE SYSTEMS ACADEMY
Cycle Systems provides industry standard training
for the trade in the form of gov-funded
apprenticeships and for the public. Partners
provide the latest equipment for students and it
has developed in-depth online tutorials in cycle
maintenance, free to use at www.cycle-systems
academy.co.uk/index.php/topics.
BIKERIGHT!
BikeRight! offers cycle training (including
Bikeability), bicycle maintenance courses, cycle
instructor training and skills for people of all
ages and abilities. The Manchester-based firm
lives by a commitment to making cycling viable,
safer and better for everyone.
CYCLESCHEME
One of the best known cycle to work providers
in the business, Cyclescheme operates schemes
with 35,000 employers in the UK and over
1,800 bike retailers. Over 300,000 people have
BIKEBIZ.COM
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CYCLE SHOW 2012 PREVIEW
Now in its second year at the
Birmingham’s NEC, The Cycle
Show is making waves this year,
with big name exhibitor sign ups,
record trade registration and test
tracks galore. Mark Sutton
catches up with the Upper Street
Events team to discover what’s in
store come September 27th…
“Our trade
registration
at this point
in the
timeline has
never looked
so strong...”
The ACT, Future
Publishing and many
others will be delivering
seminars on the show’s
trade day
BIKEBIZ.COM
IT’S JUST a matter of weeks now until The
Cycle Show opens its doors, once more to be
held in the Midland’s main exhibition centre.
Though largely a consumer-facing event, the
opening day remains exclusive to a trade
audience, and if early registration is anything to
go by, an enthused bunch they are.
Feedback from prior years has almost
unanimously centred around getting the ‘A
Team’ on board – the likes of Trek, Specialized
and other manufacturers large enough to
support interest in a show almost by
themselves. The aforementioned labels are part
of the mix this time around, with the latter of
the two exhibiting on behalf of the ever-growing
list of concept stores carrying the brand’s
moniker exclusively. There’s plenty more to
sustain both trade and consumer interest too,
however. Distribution powerhouse Madison
returns to the show, alongside the likes of
Chicken Cyclekit, Accell, Raleigh, Upgrade and
many more.
To engage the trade and make the journey
worthwhile, the team behind the show have
been hard at work to secure a timetable of
seminars in partnership with the Association of
Cycle Traders, Future Publishing and many more
detailed later in this show preview. Perhaps set
to get the biggest round of applause, this year’s
exhibition will be attended by a celebrated Scot
and Olympic champion fresh from pounding the
boards of London’s new velodrome, Sir Chris
Hoy. Make sure you’re on the doors as they
open at 9.30 to be sure of catching a glimpse of
Britain’s most decorated Olympic athlete.
The cycling celebrity hall of fame is set to be
further boosted over the duration of the
show with appearances from downhill
legend Steve Peat and also Ed Clancy who is due
to appear on Condor’s stand. On the Saturday
and Sunday, golden girl of the track Jo Rowsell
will be present and touring the show.
Having run for over ten years now under the
guidance of Upper Street Events, head of
marketing Lucinda Hyde McCready told
BikeBiz: “We’ve come a long way since our first
show at the Business Design Centre in 2001.
This year is particularly significant for us and
our trade registration at this point in the
timeline has never looked so strong. There
seems to be plenty of excitement about the
brands on board, the seminars and events –
such as the BMX shop battle on the trade day,
which has already got 24 retailers signed up to
compete. It’s well worth retailers taking time
out to come and see our biggest show to date.
Our target is to see 24,000 visitors this year.”
The retail area is
now open to
sales in
everything
aside from
complete bikes
“We’ve dedicated pit space
by the test tracks available for
brands featured on the show
floor. This means consumers
can follow up with the
brands whose bikes they
clicked with on test rides...”
On the BMX front, McCready talked of an
‘Interbike style’ BMX zone, which fills the entire
stretch by the ramp course. With a £5,000 prize
purse on offer to riders entertaining the crowds
on the consumer days, the 20-inch business
benefits from a much-expanded focus this year.
Bigger wheels will get plenty more dedicated
space this year too, with arenas set out for
testing the latest electric bikes, a space for
disability cycling, a DMR-sponsored wooden
pump track with master classes alongside
sponsored talent Olly Wilkins run daily, a kids
area, a road test track and the Dare 2b
sponsored mountain bike singletrack course
that proved so popular last year.
On the power assisted front, the test track
for electric bikes is significantly larger, with a
built-in incline to allow consumers and the
trade should they wish, to really give the bikes
a thorough thrashing. Riders will have to be
over 18 to test the estimated 40 bikes set to
feature on the track.
This time around there will be opportunities
for brands to have booths in the pits alongside
their test bikes, enabling consumers to follow
up with the labels they click with post-test ride.
McCready said of the pit area: “We can fit
plenty of brands into the pits and space here
comes free-of-charge to those with main arena
floor space booked.”
Specialist independent mobility label Quest
88 is on board as the main host to the
disability test track, where attendees can try
out specially modified bikes. Operating
throughout the UK and Ireland, Quest88
provides a full assessment and demonstration
service; to assist therapists in delivering the
most appropriate solution for the individual.
The cost to feature in the retail zone has
been reduced this year, prompting a variety of
firms to sign up to sell everything
BIKEBIZ.COM
PLAN YOUR DAY AROUND THE SEMINARS
10.30 – 11.00 Future Publishing – The shopping
habits of cycling enthusiasts
Dave Clutterbuck, Sports Publisher at Future Publishing,
outlines key findings from Future’s proprietary BikeTrack
research into the shopping habits of cycling enthusiasts.
What are they looking for from bike retailers and cycling
brands, and how does their behaviour change across
product categories, rider types and retail channels?
11.15 - 11.45 Cytech - Suspension servicing
Learn how to service a set of suspension fork lowers
with Cytech’s pro-mechanics
BIKEBIZ.COM
12.00 – 12.30 ACT – Retail Finance
How to use finance to increase cycle sales.
14.15 – 14.45 Cytech – Frame Facing and Taping
One of the scariest jobs in the workshop made simple.
12.45 – 13.15 Raleigh e-bikes
Presented by Lloyd Clarkson of Raleigh.
15.00 – 15.30 Fashion Show
13.30 – 14.00 Future Publishing – Using SEO to shift
your traffic up a gear
James Morell, head of search and social media at Future
Publishing, shows you a few simple techniques to
maximise the visibility of your website in search results.
15.45 – 16.15 Raleigh e-bikes
Presented by Lloyd Clarkson of Raleigh.
17.00 – 17.30 Cytech – Di2 setup and adjustment
Come and see how to set up Shimano’s latest electronic
gear system.
There are dedicated test
tracks and exhibition
spaces for BMX,
electrics and many
more sectors
aside from complete bikes. Exhibitors
are, of course, allowed to take orders
on their stands.
For the handmade bike aficionados among
us, Cycle Show is for the first time to feature a
block of stalls dedicated to the growing
custom-build market – there’s still space here
too, so if you’re a framebuilder Upper Street
would like to here from you.
Consumers with a desire to get some riding
in are in for a treat this year, with raceorganisers Sweetspot partnering with the show
to organise a criterium on the Saturday night.
Running post show alongside an exhibitor party
in the nearby Wetherspoons – the race will
start and finish at not too far from the pub. A
youth category for boys and girls sets off at
5.30 and runs until 8.45. Winners here will take
home prizes supplied by exhibitors. The men’s
and women’s evening races kick off
immediately afterwards and prize money is up
for grabs. The following morning a sportive sets
off from the show, led out by pro teams, such
as Team Raleigh and Rapha Condor Sharp.
Discussing the build up to the show just a
month before doors open, McCready adds:
“We’ve carefully listened to feedback from our
debut show at the NEC last year and
responded well to a number of suggestions. The
return of some big name brands being one
such request that we’ve ensured is pinned
down. Trade visitors should really take a look at
our seminar timetable in between visiting their
business partners.
“The seminar with Future Publishing will
provide great insight into how to boost your
firm’s Google rankings, while the ACT’s
seminars will give some great tips on how to
boost cycle sales with retail finance platforms.
They are exhibiting at the show too, so
members new and prospective can pop by at
their stand for a chat. We look forward to
welcoming audiences through our Raleigh
125th anniversary themed doors come late
September.”
For those looking to secure last minute
exhibition space at the show, there are still
booth slots available. Contact Cheryl at Upper
Street on 0207 288 6733 for more information.
Trade registration for an e-ticket to the show
is free of charge when done in advance, though
on the door tickets will cost £13.
Visit www.cycleshow.co.uk/bb in order to
register you and your colleagues (plus ones are
registered in one hit, so there’s no need to fill
out multiple forms). ID checks will be
performed on the door on the trade day to
ensure business authenticity.
BIKEBIZ.COM
BIKEBIZ.COM
Centur y Ri d ess
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Cycloo sport R a cing
S P O R T I V E
*Bike shown is a custom DI-2 disc compatible, painted model available custom
Thhe Sportiive is a beautifull frame based aroound ouur staandaard roadd geoometry,, witth thee addition of a slightly talller headtube and longer wheelbase for comfort on longer rides.
With clearancee for mudguaards
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3al-2.5v cold-worked titanium tubeset engineered for performance and durability
Hand made in Chattenooga Tennessee
£1299.99
Custom
Sneak peeks…
As this magazine hits doormats there will be just one month left until the show kicks off. Mark Sutton
flags up a number of products and exhibitors that are promising to make your visit to the show
worthwhile with exclusive trade offers, seminars and much more…
Bike TyreStore
and Rubena
HAVING SUCCESSFULLY incorporated
the Rubena cycle brand alongside its
established motorcycle tyre brands at the
start of this year, Bike Tyrestore is taking
the European-made Rubena rubber to
the UK consumer by exhibiting for the
first time at the Cycle Show.
You’ll find Rubena in hall 9, on stand
M36 and there you will have the
opportunity to see its range of MTB, BMX
and road tyres. Highlight products at the
show will be the marque’s line-up of
competition MTB tyres, all designed to
Kiddimoto
excel in differing conditions and most
available in tubed and tubeless formats.
Among these are the Kratos; suited to
rocky conditions, the Charybdis; for muddy
terrain, the Scylla; an all rounder and the
Zefyros; a tyre for dry ground.
Trade only show offers will be
available on the stand, so swing by to
maximise your margins.
0800 281413
Chicken
Cyclekit
BACK IN Birmingham, Chicken Cyclekit
will be touting the Tifosi label's
capabilities within the cycle to work
price bracket and its suitability to the
Sportiv market.
All Chicken brands comprise a broad
portfolio of up-market components and
accessories, largely sourced from within
the EU, many of which are fitted to the
bikes on display. The latest Campagnolo
EPS electronic 11 speed system – the
Athena - makes its debut, with large
stocks of Campagnolo's entire catalogue
available to dealers. Up-to-date prices
Moore Large
SHOWN FOR the first time at last
year’s Cycle Show, 4ZA stock is now a
big part of Moore Large’s components
catalogue, offering three tiers of
performance – Stratos, Cirrus and Cirrus
Pro – to meet various budgets. The
distributor will be showing a good
selection of the Italian label’s line at
the show and has stock of the majority
of parts now.
New to the Knog range are the
Blinder lights, having recently landed in
the UK, new for 2013 is the Blinder 1
making its debut at the show. You can
also get a peak at the brand new
BIKEBIZ.COM
KIDDIMOTO, FOUND on
stand B1, caters for boys and
girls aged two to six and
produces an array of designs
from the cute and girly
Pastel Dotty Kurve to the
cool and sporty Superbike.
The balance bike specialists
even produce a “Hero” range
of fully endorsed, miniature
replicas of Moto GP bikes. Carl
Foggarty, Ben Spies and Barry Sheene
are some of the most sought after, as
well as the official Evel Knievel bike.
Kiddimoto balance bikes are designed
here in the UK and all the wood is
sourced from sustainably managed
forests. All our bikes are available
online from
www.kiddimoto.co.uk
Velocite
are on the Chicken B2B website and a
new complete, hard copy price list is also
to be available.
Gatorade will continue to broaden its
reach within the cycle market, offering
visitors to the show the chance to
sample product and talk about the
benefits of sports nutrition products.
01525 381347
Strongman and
Bouncer U
Locks. These are
Knog’s highest
security locks in the
range so far. The
Strongman features
hardened steel
housing with a polymer cover and the
13mm steel shackle is overmoulded
with UV resistant silicone that won’t
mark the bike.
Lake’s 2013 range will be shown in
the UK for the first time too, with
exciting new Road, MTB and Winter
models added.
01332 274200
RED CLOUD distributed premium bike
and component brand, Velocite, will be
exhibiting on stand D42.
Since launching in the UK at the
end of last year, the brand has firmly
established itself in the UK market
place with a series of excellent press
reviews, sponsorship of major race
teams and riders – including the Tour
Series winning Matrix Fitness Prendas
team – winning an iF Design Award for
its Helios Aero bike and signing up
dealers for its UK retail network.
Red Cloud's Mark Almond told
BikeBiz: "I can confirm that we will
have some new technologies on
display, a couple of new bike models
and some famous faces from the
cycling world to meet and mingle
with. We're also planning a seminar
discussing the advantages of our bikes
during the show.”
01767 692831
Mission Cycles
and Quest 88
SPECIALISTS IN disability cycling
Mission and Quest 88 are to feature at
the show, within a dedicated 'inclusive
cycling hub'.
The Hub brings
together manufacturers of
inclusive cycling equipment and will
be a source of information on how to
access and buy the latest products.
Quest 88 will also be exhibiting its full
range of tricycles, bicycles, tandems,
recumbents, race runners and hand
cycles. All Quest 88 employees have
an in-depth understanding of
physiology, position and posture and
will be on hand to answer any queries
on how to best accommodate a cyclist
with a disability.
Mission: 01622 815 678
Quest 88: 0844 800 8886
MYSTERY SHOPPER
London
Pedal to
the podium
With the Olympics in town,
Mystery Shopper couldn’t
resist the chance to bury
himself in somebody else’s
armpit on the tube.
Thankfully, with a little help
from some super
independent stores, the day
in town was largely a golden
experience…
Evans Cycles
Luciano Cycles
IT TOOK some serious shop floor browsing and ticket
reading before being seen in this branch and that’s
despite four staff seemingly available.
The tickets attached to the bikes suggested an end of
model year sale and some displayed a promotional offer
where if a customer spends under 500 on a bike they
may obtain £50 of free accessories. Over £500 and that
figure rises to £100 worth of gifts. I wonder whether this
alone could sway a customer.
On the flipside, there’s little excuse for the flat
performance given when I approached the counter
seeking help. Throughout, the helper was stand-offish,
allowing me, clearly a newbie to women’s bikes, to steer
the conversation through silences.
The one redeeming feature was the assistant’s final
recommendation. Guessing that a beginner wouldn’t be
best suited to a racing bike, I was pointed to a more
upright build, on sale, though the reduced ticket price
wasn’t discussed.
I WASN’T sure what to expect from Luciano, having read
bad reviews on Google prior to my visit.
My visit did, thankfully, reflect the exact opposite of
what I’d read online. The assistant was, in fact, one of the
most polite I’ve come across and dealt with my query in a
wholly professional and attentive manner.
Spending a generous amount of time with me during an
otherwise quiet period, my early interest in the MyVelo
label, of which customers can customise the grips and
saddle to their taste, was steered toward the Dawes brand
as the helper revealed that he was to discontinue the label.
Considering my £400 budget generous for a hybrid, yet
the minimum spend for a road bike, the helper advised
that a beginner on the roads should always cycle in
comfort so as to enjoy the experience, but also develop a
taste for cycling before committing to a speedy bike.
The only downside I could pick, however helpful of the
store, was the note provided to me at the conclusion of
my visit with a bike’s details and frame size written down.
Nothing to stop me going on the internet now.
BIKEBIZ.COM
MYSTERY SHOPPER
STORE •
ST
AR
AR
ST
S
RE
TO
STAR
STOR
E
• STAR STOR
E
RE • STA
STO
R
ST
AR
OR
ST
•
E
S
R
TA
•
•
• STAR
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Apex Cycles
WITH AN encouraging greet not too far into the store,
first impressions were strong as an assistant came from
behind the counter to provide assistance. Recognising
early the delicacy of my ‘birthday surprise’ situation, the
helper advised that if the bike were not liked by the
recipient, I could return to exchange, though a refund
would not be available. A wise move to clarify that early,
I thought.
We exchanged a good chat on the pros and the cons
of a pure bred road bike over a more beginner-friendly
hybrid. Though specification wasn’t detailed perhaps as
meticulously as elsewhere, the assistant did give me a
good impression of what the shop could offer me in
terms of service.
Pre-warning of an imminent model year switch, the
helper suggested I move quickly to secure a bike, I
thought hinting at a deposit.
Throughout the assistant was friendly, knowledgeable
and gave serious thought to how to best serve perhaps
not the most straightforward of customers.
South Bank Cycles
Brixton Cycles
ANOTHER POLITE and strong meet-and-greet had at
South Bank Cycles. Though my price range was not asked
of me, the assistant drew some strong conclusions on my
behalf, contrasting and comparing a £350 Ridgeback over
a £450 Trek. Suggesting that build-wise there was little
noticeable difference to a beginner cyclist, it was
recommended I opt for the cheaper bike and use the
saved cash to adorn the bike with accessories and
perhaps buy the recipient of my gifted bike a helmet.
Mentioning the store’s three month service, quickly
followed by details on warranty on the frame and fork, I
felt the assistant had honed in on the Ridgeback and
was making a concerted effort to draw me to the bike.
The more we talked, the more it was working.
Emphasising the comfort brought about by carefully
thought out geometry, it was highly recommended for a
newbie cyclist. Though there was little to tie me to a
return to the store, for example the ask of a deposit, the
frame size needed wasn’t given away – a bugbear of
Mystery Shopper and one which can see custom go
online very quickly.
I WAS allowed to browse for two or three minutes
before being met at Brixton Cycles, which going by the
stock, has an extremely diverse customer base.
The assistant who met me led with the science behind
deflecting bumps in the road through a good fork. For the
second time, the Specialized Dolce was recommended as
the most ideal women’s road bike for London, with its
carbon fork and shock absorbing insert. Furthermore, the
longer back end was said to be particularly comfortable,
suggesting the assistant had ridden the label’s bikes before.
When asked briefly about a pink Brompton in the
window, I was informed, quite rightly, that they’re a lot
more nimble than they look and, should I be willing to
shell out the cash, the investment would be a strong one.
It was suggested I bring the partner into the shop for a
sizing up, as the store liked to ensure the right bike was
bought first go. This would, however, scupper my ‘surprise’.
You can’t help but smile at this shop and its
character. A sign on the door, aimed at customers
requesting the use of tools reads “no manners, no
spanners”.
BIKEBIZ.COM
Summary
MYSTERY SHOPPER’S had plenty of experience of
London’s retailers in the past and let me tell you,
they’re not all as polite a bunch as visited here. Evans
aside, we can’t fault any for attention to detail. I fear on
this occasion that the Evans branch just didn’t have
‘interested’ staff. It was a hot day and I got the
impression coming from behind the counter was a
chore. Apex Cycles scoops top marks, based largely on
the logical approach to dealing with a customer ‘gifting’
a bike. Having a concrete policy on sales, exchanges
and returns is always a good move as customers can be
a pain in the backside when purchases go wrong.
DON’T GET CAUGHT
IN THE DARK
THE PACIFIER
1600 LUMEN
KIT: £159
THE ILLUMINATOR
450 LUMEN Rear
THE ILLUMINATOR
450 LUMEN Front
THE DESTROYER
1200 LUMEN
LIGHT: £79
LIGHT: £89
KIT:£129
*Kit: £120
*Front & rear KIT: £179
www.nitelightsuk.com
[email protected] | 01803 415020
*Kit Includes: Charger / Battery pack / Bar & Helmet mount
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into port from 200 miles inland. Ok, that’s not quite true, but they are brilliantly bright
with a simple set up and best of all won’t burn your wallet in two. Three choices of
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trail epics thanks to their lengthy run times. No need to compromise.
BIKEBIZ.COM
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ELECTRIC BIKES
The guide to electric bicycle industry news, products, announcements and events
From Sydney to
Friedrichshafen
Eurobike is going to feature an
electric bike extravaganza, including
NuVinci’s N360 drivetrain which has
just been put through its paces in a
mammoth test ride stretching across
Australia. Turn to page 43 for more…
Plus: EBC MD Paul Stanforth
explains why the sector should
be taken seriously (p45)
ELECTRIC BIKES
FROM THE UK'S LEADING SUPPLIER
Tel: 01279 821243 | [email protected]
www.PowaCycle.co.uk
BIKEBIZ.COM
Sponsored by
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Eurobike 2012:
The atmosphere’s electric
Over the years electric bikes have had an increasingly large presence
at Eurobike, and this year will be no exception. Jonathon Harker
takes a look at some of the new tech arriving at Friedrichshafen…
By Jonathon Harker
ELECTRONICS BRAND AEG has
chosen Eurobike to makes its electric
bike market debut, where it will
exhibit two bikes.
The German company said its
technology will distinguish itself from
the competition by using individual
system components specifically set
up for the demands of the rider and
system integration on the bike.
The AEG offering is based around
two innovations; the central motor
and rear motor. The central motor
system is equipped with a silent and
maintenance-free disc motor which
doesn’t require its own interface on
the frame or an extended wheelbase.
It is possible to mount a rear wheel
hub with coaster brake without extra
technical know-how, AEG says.
The rear motor system uses new
tech that enables a significantly
smaller diameter compared to
existing rear motors – and improves
efficiency to boot. Both can be
operated with a carrer or downtube
battery, according to AEG.
The ‘smartphone look’ display is
controlled via remote and the first
bikes with the disc motor drive
system will appear in bike stores from
the middle of next year.
For more information head to
AEG’s stand at Eurobike at A6-105.
TranxZ scooped a
Eurobike Award for its
PST AGT last year and
will be showcasing an
updated version in
August.
The brand will be on a test track too
in the open air exhibition ground east
near 101.
TranzX won a Eurobike Gold Award
for its PST Automatic Gear
Transmission (AGT) last year, and the
new generation model will be
appearing at this year’s show, now
offering more features within a
central motor system, chiefly
increased compatibility. Previously
only available for bikes with front
motors, the technology has new
revised ‘software’ that is smaller and
easily mounted separately behind the
seat post. Compared to the last
version, the new iteration uses 40 per
cent less space and needs no special
setting into place.
The system analyses changing road
conditions and automatically shifts
into the best gear, providing ideal
cadence and a smooth riding
experience. It can be used with
regular city bikes that feature a
Nexus hub gear.
Also up from TranzX at Eurobike is
the MO7 range, offering two central
motor types mountable to the
bottom bracket for a low centre of
gravity – ideal for sporty e-bikes.
Located at the bike’s midpoint, both
wheels can be set up in a variety of
combinations – like hub gears with
hub dynamos and a coaster break.
The basic MO7 motor is
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compatible with either a
disc or V-brake, offering
high performance and smooth shift,
says TranzX, plus low noise and
vibration level. The MO7HC is the
most powerful in the range so far,
available in white, black, silver and
metallic grey.
Germany-made Neodrives’ rear
motor system uses a high-precision
optical sensor coupled with
multipoint thermosensor tech for
maximum operational safety – and
optimal power deployment.
The 250W motor comes equipped
with a freewheel body and can be
integrated into all common wheel
sizes, says Neodrives. A longer range
is possible using the system, due to
that clever sensor tech.
Maximilian Semsch
road tested Nuvinci
across Australia
Nuvinci’s N360
drivetrain has been
tested at length in
tough conditions over
a 16,000km trip
around Australia.
A TFT display features a clock,
eight-language menu navigation and
common cycle computer functions,
with a USB port for updates and
service checks. It comes in three
capacities (9Ah, 11,25Ah and 15,5Ah)
as a 36V downtube or carrier battery.
The first Neodrive equipped ebikes will hit the market in 2013 and
the booth – part of Benchmark
Drives – is in Hall A4-209 at
Eurobike.
Nuvinci’s N360 drivetrain has
recently had an extended outing in a
cycle trip around Australia.
Adventurer Maximilian Semsch took
the N360 on a 16,000km trip across
the country where, we’re told, there
were no problems during the trip.
Kitted out on a Hai e-bike, the
‘seamless shifting’ NuVinci hub
performed through tough conditions.
In fact 60 brands now offer
bicycles equipped with the N360 hub
and a growing number are using the
new NuVinci Harmony system – a
continuously variable shifting system
offering the option to seamlessly
shift automatically or manually.
They’re at hall A7-309 at the show.
There are plenty more e-bike
highlights at Eurobike too, including
the likes of BionX and Bosch to full
blown e-bikes from Cannondale,
Cube, Daimler, Ecobike, Felt,
Gazelle, Ghost, Giant, Koga, Pacific,
Raleigh, Rose, Winora and Wisper.
www.eurobike-show.com
The updated awardwinner from TranzX
AEG steps
into the
e-market
for the
first time
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ELECTRIC BIKES
OPINION:
Electric Ambitions
Become Reality
The electric bicycle sector has
matured into a significant
sector and it’s time it was
taken seriously, argues Paul
Stanforth, managing director
of distributor EBC
Solex is one of
e-brands EBC
handles
I SHOULD declare my interests early.
As the managing director of one of
the major UK e-bike distributors I am
obviously going to talk the sector up.
That said, I have been in the bike
industry for well over a quarter of a
century and many in the trade who
know me will testify that I am not
one for hyperbole and I say what I
think. So here’s my state of the nation
address on e-bikes.
When Saracen was sold in 2008 we
already had our eye on the e-bike
market. The European figures have
been talked about again and again
(probably too much) but – even if we
don’t follow the same pattern as the
Germans, etc – it definitely shows ebikes have a strong position and there
is an entirely new customer group out
there who need an e-bike. This new
customer group could represent the
next leap forward for the cycle trade
as other sectors approach saturation
and begin to slow.
However, the sector is not growing
as fast as some people had hoped for,
myself included, and although strong
momentum is being gained there are
two barriers that as an industry we
need to bring down. Cycle-specialist
retailers need to capitalise on this
market soon or be in danger of losing
out to other sectors and be left
wondering why they didn’t act sooner.
Modern e-bikes, with lighter, more
efficient reliable motors and smaller
high-capacity batteries are virtually
unrecognisable from what many
people think when e-bikes are
mentioned. So the first problem is
educating the public, hardly a new
issue, but one of our major hurdles.
When a customer expresses an
interest in e-bikes in a bike shop we
know they are often asked the
question; “why on earth would you
want an e-bike?” However, with fuel
“E-bikes are not all
the same, and just as
different cyclists
have a variety of
needs, so will an
e-bike rider.”
Paul Stanforth, EBC
prices on the rise, the need for an
alternative to commuting by car or
public transport and the modern ebike offering an efficient, fun and
reliable way to get about the question
should be; “why on earth would you
not want an e-bike?”
The second barrier is lack of
understanding of the sector and
customers. E-bikes are not all the same,
and just as different cyclists have a
variety of needs, so will a potential
e-bike rider. So a store needs to
understand its customer base and be
ready to encourage an entirely new
customer group. We have seen the
emerging e-bike market begin to grow
and segment into three clear groups.
This growth is fuelled by new customers
joining the traditional grey-market,
which continues for e-bike sales. Firstly
there is the ‘commuter’ or value end.
This customer may or may not be
using the C2W scheme, but they are
certainly on a similar budget. They
require leading edge technology, solid
design, but perhaps no-frills as they
are very much a utilitarian user.
Secondly, there is the ‘enthusiast’
who will be looking for performance
with cutting edge tech. Finally there is
the ‘style-conscious’ with design at
the forefront of their needs. They will
be looking for something with drop
dead gorgeous looks. Both enthusiast
and style customers will be prepared
to pay for either of these ‘traits’ but
they rarely combine the two needs.
We are so confident that we have
these segments right we’ve built our
range around it. EBCO (our ‘house
brand’) offers great value for money,
the TranzX system works well, the
bikes are reliable and comfortable.
Great for utilitarian riders. AVE all
feature Bosch centre-drive motor
(recognised as leading the field) and
the range includes models that can
cope with on and off-road. This is the
enthusiast’s bike. Finally Solex,
developed by Pininfarina (think Ferrari
and Maserati) has the looks that will
turn heads. If it’s aesthetics a rider is
after, we’ve got the best available.
All these brands are backed up with
solid marketing, a UK-based reliable
service centre and good after-sales
support. This is comforting for the
customer and imperative for the dealer.
So, want to know where the e-bike
sector is? Stop looking to the continent
and look who’s outside your front door.
The e-bike market has matured into a
serious sector and needs to be taken
seriously. A well thought out and
targeted strategy for e-bikes will deliver
significant sales, as some of our
retailers can testify to already.
ABUS
Abus produces a
seven-model
strong line of
children’s helmets
Kids’ Lids
Injury prone toddlers and kids often require the most
protection while learning to cycle, particularly of their
noggin and its contents. Abus helmet designer Marc
von Dunten talks to Mark Sutton about the process of
designing helmets for various stages of youth…
Can you give us a brief history of ABUS
children’s helmets?
ABUS started manufacturing helmets in 1992
relying on existing well-known German
manufacturers. Since 2007 we focused more of
our resources to create our own models with
distinct styling based around best sellers such
as the ‘Super Chilly’.
What expertise in helmet design does ABUS
as a company have?
Our R&D facilities are based in Germany, which
means we are in a great position to control the
development of our helmets and ensure that
they meet all of the necessary safety features
required. It also allows us to bring ideas quickly
to reality.
With 20 years experience working closely
with our partners and end-consumers we are
able to respond to market needs. Because of
this we have received a lot of positive feedback,
great magazine reviews and recognition such as
the Eurobike Award and the Red Dot Design
award, while also been able to incorporate good
safety features within the design.
What process does ABUS go through when
designing a helmet?
The most important point is the fit. For this, we
start by creating a mould out of clay.
This first draft is inspired by our current
range to keep sizing consistent. We then look at
current trends and the target group, looking for
inspiration from bike designs, family-design and
in addition, also from fashion and sometimes
automotive design.
We discuss this first idea in a group of
experts and look for potential improvements.
After a detailed briefing and final
modifications, we scan the clay model to get
digital data.
This data is the base for computer models
and a first stereolitograph prototype. We verify
the fitting and look of our kid’s helmets with
the help of our most important professionals –
our own children. The next step is building a
first prototype tool and the certification at the
German TÜV institute – all our helmets are
certified according to the CE standard 1078 and
TÜV/GS. After passing the test, we start the
first trial production and then later, the mass
production process.
What innovation and key features does
ABUS bring to children’s helmets?
ABUS key features include deep fitting, good
temple and neck protection, high-level comfort,
including straps and padding, flat rear design for
a good fit when used with child seats and
trailers and each helmet is fitted with a precise
adjustable headring. We also include high
visibility reflectors and rear lights in several
models to increase safety, as well as optional
winter kits for those colder winter days.
How is the children’s helmet market
developing and what trends do you see?
Kids helmets are becoming more of a fashion
item and children tend to enjoy wearing
helmets especially if it is a fun design, we are
also finding children want helmets just like their
parents, so we have a range of helmets based
on adult designs. At the same time, safety and
function must be the priority and fulfil the
technical requirements at a reasonable price.
We see a growing amount of awareness from
parents realising the importance of a good
quality helmet as our latest figures show a
constant increase in sales of children’s helmets.
“Kids helmets
are becoming
more of a
fashion item,
children enjoy
wearing them.”
Marc von Dunten,
Abus
What sets ABUS apart from competitors in
children’s helmets?
The reason ABUS originally started the helmet
business was the idea of giving kids more safety
in traffic. We put safety first, which is
highlighted by our features like reflectivity, LED
lights and high impact resistance.
How many products are there in the range
of children’s helmets?
We provide seven different models, from very
small toddler helmets to trendy teen helmets.
Does ABUS offer any licensed designs,
perhaps of cartoon characters?
Not currently. We are solely focused on good
shape and innovative graphic design.
Do any of the helmets host attachments for
lights or reflectors, or feature any reflective
detailing in the design work?
For us, visibility is a main safety issue, mainly
for kids in traffic. Every ABUS helmet has high
visibility reflectors incorporated in the design
and we also have a good selection of helmets
which are equipped with a multifunction LED
rear light.
01845 521700
BIKEBIZ.COM
BIKEBIZ.COM
ACTSMART
Supply the trade?
Then get a case of pfps!
Pfps might sound like a new street drug, but Partner Finance
Promotions is actually a new initiative that allows suppliers
to influence and enhance retail promotions in store…
ONE OF the biggest challenges for a brand
owner is how to influence a consumer’s
purchasing decisions on the shop floor. IBD
suppliers recruit a dealer base to meet their
objectives, but how to influence which
products are given prime promotion, how to
create momentum around new initiatives or
product launches, how to better ensure selling
up price points and how to ease sell through of
old ranges, without encouraging price
promotion and margin loss?
Pfps allows suppliers of bikes and other big
ticket items to create promotions in store
using retail finance. Enabling a consumer to
spread the cost of a purchase is one of the
most powerful sales tools available to the
outdoor pursuits market. It can be used to
convert sales, add more accessories into the
mix and upsell price points, especially in the
current uncertain economic market. Despite a
recent downturn in bicycle and other large
ticket sales due to the economy, sales achieved
via retail finance have inevitably continued to
grow, at a pace.
How does it work?
Pfps are delivered via the Ride It Away retail
finance programme, which now encompasses
over 500 dealerships nationwide and is the
largest scheme of its type. Any IBD can enrol in
the programme via www.actsmart.biz.
Suppliers can follow these simple steps to
create their own finance promotion to meet
individual objectives:
Select a product range, individual models or
entire brand ranges that they wish to
promote.
Select retailers from the Ride It Away
network and invite them to participate.
Choose the opening and closing dates for
the promotion.
Select from a wide range of APR and
payment term options to direct sales or help
clear residual stocks.
BIKEBIZ.COM
Suppliers can then decide how they want to
help incentivise a promotion by part funding a
retailer’s subsidy costs, which are minimised
through the pfps structure, representing low
level marketing costs as opposed to potentially
expensive product price promotion.
Consumer promotion will be assisted by
listing the brand promotion and participating
retailers via The Cycling Experts, used by an
ever increasing range of consumer websites,
including British Cycling.
At the close of the promotion the brand
owner receives a subsidy contribution
statement for credit, minimising the cost of
promotion to their retail partners.
But does it work?
Like the experts gift card, pfps is already
proven in the musical instrument industry:
WHAT NEXT?
Suppliers can apply for partner finance promotions online, without
obligation, at www.pfps.biz.
If you’re a retailer or supplier and want to compare the cost of finance
promotions vs. price promotion and clearance check out our calculator
in the ActSmart Business Support section.
“We have processed just
under 1,000 sales since Take
it Today launched in March
2011 and anticipate this to
double in 2012”
A zero per cent interest repayable over 24 months offer is cheaper
than a 12.5 per cent retail price discount.
Alison Burns,
Dealer marketing executive,
Roland UK
For more information call
ActSmart on
Pfps is a real partnership programme,
delivering increased sales, sharing objectives
and minimising cost, all delivered via a proven,
relevant in store system.
0845 618 7256
www.actsmart.biz
OUTDOOR TRADE SHOW 2012
DON’T MISS THE MAIN INDUSTRY EVENT IN THE UK
NOW INCLUDING THE LARGEST
OUTDOOR TENT DISPLAY
IN EUROPE.
STONELEIGH PARK
WARWICKSHIRE / CV8 2LZ
Sunday 9th September 2012
Monday 10th September 2012
Tuesday 11th September 2012
Wednesday 12th Setpember 2012
9am - 7pm
9am - 7pm
9am - 5pm
9am - 5pm (Tents Only)
NOW OPEN
ON SUNDAY
& EXTENDED
OPENING
HOURS
ENQUIRIES: 0161 437 4634
REGISTER NOW: WWW.OUTDOORTRADESHOW.COM
BIKEBIZ.COM
OUTDOOR & FITNESS
The guide to the wider outdoor industry news, products, announcements and events
Flagging up the latest
news at OTS 2012
After months of build up the UK’s
Outdoor Trade Show has finally
arrived. BikeBiz takes a look at what
you can expect to see at the
Stoneleigh show this year, including
Ultra Sport Europe, Snugpak, Eureka!
and more...
NTS • SAILING
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G
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• CLIMBING • TKING • SWIMMING • RUNNIN N
N
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H
T
IA
R
T
•
UIPMENT
ING • WAL
• TRIATHLO
CLOTHING • EQ& SNOWBOARDING • CAMP• CLOTHING • EQUIPMENT WBOARDING
SURFING • SKI BA • KAYAKING • CAVING G • SURFING • SKI & SNO ING • CAVING
DIVING • SCU RAINING • EVENTS • SAILIN G • DIVING • SCUBA • KAYAK • CLOTHING
S • SAILING
T
N
CLIMBING • T LKING • SWIMMING • RUNNIN
E
V
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•
G
IN
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• WALKING
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T
IN
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IN
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B
S
P
•
M
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CA
RUNNING
IPMENT
HLON • CL
OUTDOOR & FITNESS
Event guide:
Outdoor Trade
Show 2012
Jonathon Harker
takes a look at this
month’s ‘no frills’
trade event for the
outdoors industry,
and some of the new
products you can
expect to see there…
By Jonathon Harker
THE SEVENTH edition of the UK’s own
Outdoor Trade Show is just around the
corner.
Running from Friday September 7th to
Wednesday 12th (the final day being for
tents only) the show will be located again
at the Stoneleigh Park Exhibition Centre in
Warwickshire.
As regular readers will know, this year
the show has teamed up with the Tent
Show for the first time, but 2012 also
marks another first for the show – Sunday
will be an open day enabling busy
independent retailers to make the trip
without missing out on potential sales.
Making the show more accessible has
been a priority in general, with an
extension of opening times on Sunday
and Monday – now open until 7pm.
The ‘no frills’ show is timed specifically
so retailers can place forward orders for
spring and summer – and top up orders
for pre-Christmas deliveries.
OTS organiser Marta Williams said of
this year’s show: “We have listened to the
feedback provided by retailers at last
year’s show and created an exciting new
format for 2012 as a result. We are
confident that this will satisfy the
demands of all who attend, making OTS a
cost-effective platform to do some
serious business. Retailers can discover
new brands and innovative products as
well as visiting existing suppliers, making
the journey an extremely worthwhile
experience.”
Fellow show organiser Alasdair Scobbie
added: “We have great expectations about
the 2012 show and have risen to the
challenge of keeping it fresh with the new
format being introduced this year. We are
Snugpak’s latest lines include an
update of its Softie jacket and a new
Travelpak sleeping bag collection
“We have great
expectations about the
2012 show and have
risen to the challenge of
keeping it fresh with a
new format this year.”
Alasdair Scobbie, OTS
confident that the new outdoor area will
encourage the quantity and quality of
visitors, as well as providing a great mix
of exhibitors.”
NOVEL AWARDS
By the time you read this entries to the
Outdoor Trade Show Novel Awards will be
closed for all eight categories. Last year
over the prizes saw over 100 entries,
inspiring a new category for 2012 – ‘Tents
and Awnings’. Clothing, sleeping bags,
footwear, rucksacks/travel luggage,
camping equipment, climbing equipment
and accessories are also hotly contested
categories at the Novel Awards.
PRODUCT PREVIEW
The new tent collection from Eureka! will
be at the OTS at Stand 312b indoors, or
Tent Area RB5. Additions to the range
include the new Wicki Up (pictured right),
an ultra lightweight tent weighing a mere
1.85kg for a three-person version and
2.7kg for a four-person version. Offering
the best space-to-weight ratio in the
collection, the pyramid-style tent uses
20D Ripstop nylon fabric and one central
pole for fast erection.
Also new from the brand is the Eureka!
Tentomatic series, introducing an
innovative technology that allows it to be
easily ‘popped up’ in a mere four minutes.
To get the tent up you lift the central
frame hub and gently pull the joints of
the six legs – then the whole tent,
including the two sleeping rooms and a
sewn-in floor, is up. The double roof keeps
the tent cool inside and offers better UV
protection during summer. There’s even a
roof window for star gazing or to check if
it’s still raining. Six large windows offer a
panoramic view for campers too.
01752 241010
Sleeping bag firm Snugpak is launching a
new innovation based on the success of
its insulated Softie jacket. At stand 41, the
brand’s British-made (in West Yorkshire)
jackets use Softie Premier insulation and
include mid-layer jackets that are warm,
water resistant and windproof. The
warmest in the selection is the SJ9, using
Softie 9 insulation. With a fully insulated
hood and coming in a wide variety of
colours (including, yes, camo) the SJ9 is
ideal for extreme winter conditions or
when stationary for longer periods.
Away from jackets, Snugpak will also
showcase its new Travelpak collection – a
range of lightweight, antibacterial and
mosquito-free sleeping bags.
The line-up includes a handy reading
light pocket on the hood (lights sold
separately) and has offerings for
everything from extreme winter
conditions to less chilly summer nights.
www.snugpak.com
BIKEBIZ.COM
OUTDOOR & FITNESS
NEWS IN BRIEF
Kurt Geigerrig
collected a
Novel Award
last year at OTS
SM Group makes a
splash with Johnson
Independent distributor SM Group
has taken on distribution for five
Johnson Outdoors watercraft brands:
Old Town Canoe and Kayak,
Extrasports, Carlisle Paddles & Oars,
Ocean Kayak and Necky. Johnson
Outdoors is transferring its UK
business to SM Group from the end
of July 2012.
www.smgeurope.com.
Fresh snow for Vos
Vos Media has launched
www.skiandsnowboard.co.uk as the
rebranded and updated version of
snowsport-focused
www.metrosnow.co.uk. It will
continue to deliver news, features
and more as well as being the new
home of the Daily Mail Ski &
Snowboard magazine, the Ski and
Snowboard Show and Altitude
magazine.
NEED TO KNOW
WHAT:
Outdoor Trade Show 2012
WHERE:
Stoneleigh Park Exhibition Centre Hall 2,
Stoneleigh Park, Nr. Coventry
Warwickshire, CV8 2LZ
WHEN:
9th - 11th September: Indoor & Tents
(12th September: Tents Only)
Odlo’s smalls bag
green award
2011 ATTENDANCE:
1265 (1427 in 2010)
2011 EXHIBITORS:
135 (120 in 2010)
Action sport distributor Ultra Sport
Europe will be at stand 19 at the
Outdoor Trade Show, promising to offer
visitors to its stand something for
nothing. Interested? Well the regular OTS
exhibitor is going to offer existing and
potential retailers a free custom flag, pole
and stand to visitors. Brand manager Ed
Broom explains: “It’s really nice to be able
to offer this to retailers attending the
show and it sets us apart from our
competition. Plus with the great brands
we’re showcasing, it really is a win-win
for anyone who heads over to our stand.”
Ultra Sport Europe will of course also
be bringing the latest from its product
portfolios, including hands-free camera
specialist Contour, water sport-specific
BIC Kayaks and BIC SUP, helmet supplier
Bern, plus plenty more.
www.ultrasporteu.com
That’s just a small selection of the brands
and companies exhibiting at the
combined event. Other key names
include Burton McCall and Whitby and
Co. There are also a few familiar names
from the cycle trade, including Actsmart,
Buffera, Madison, Cybertill, Gelert, 2pure
sister company Ninepointnine and
Sealskinz. The full listing is at the official
site: www.outdoortradeshow.com
/exhibitor-list.asp
Get a free custom flag
from Ultra Sport Europe
or find Eureka!’s latest
tents at OTS 2012
At the 2012 Outdoor show at
Friedrichshafen, Germany, Odlo
received a green (or ‘high ecological
and sustainable value’) award for its
Evolution Greentec underwear. Made
from 100 per cent recyclable
polyester, the briefs can be 100 per
cent recycled. The undercrackers
were among 322 products were
entered for the prizes.
Thule’s latest
backpacks on show
Staying with German’s Outdoor Show,
Thule showed off its EnRoute
Daypack Collection of smaller
backpacks at the show, pitched as
ideal for a daytrip or as a school bag.
Other highlights from the brand
include the multifunctional baby
carriage Chariot.
Polartec sponsors
Indian expedition
Montane and Polartec have got
behind the Rimo III South West Face
Expedition, featuring intrepid British
climbers Malcolm Bass, Paul Figg and
Simon Yearsley. The expedition will
be led by renowned Indian explorer
and mountaineer Satyabrata Dam,
and will benefit from the support of
the Polartec Challenge Grant 2012.
The Rimo Group lies in the remote
area of the Indian East Karakoram.
Got any outdoors news you’d
like to see in these pages?
Then let us know at
[email protected]
BIKEBIZ.COM
PEOPLE AND RECRUITMENT
Send your recruitment news to
[email protected]
Martin boosts 2pure marketing team
Cube adds internal account manager at head office Jo McAleer joins MET following Ridley departure
Dylan Wiekeraad
CUBE BIKES Dylan Wiekeraad has recently
joined the front office team at Oneway Bike
Industry BV, distributor of CUBE Bikes for the
Netherlands, United Kingdom and Ireland.
Wiekeraad has extensive experience as a sales
representative and is a keen amateur cyclist.
Dylan will fulfill a new position in the
organisation as internal account manager.
BIKEBIZ.COM
2PURE Scottish bike distributor 2pure has
filled the gap left in its marketing department
by the outgoing Kylie Hendrie, appointing Barry
Martin to handle things going forwards.
He told BikeBiz: “Perhaps uniquely, I do not
come from within the bike industry. I
previously worked for Highlander Outdoor as
their marketing manager for nine years, having
previously run their sales team. “So I am deeply embedded in the outdoors
industry. I have also worked as a business
development manager and believe in learning
about a company from the ground up. I am
looking forward to the chance to take 2pure
forward over the coming year and building on
the success of my predecessors.”
RIDLEY Jo McAleer has announced her
departure from Ridley/4za, though will remain
in the bicycle trade, taking on a new role with
MET helmets.
McAleer said: “I'd like to thank Jochim and
Anthony for their support and wish them, Luc,
Barry Martin
Bengt and the rest of the team the very best of
success for the future.”
Luc Vanbever (Ridley), Bengt Friberg (4ZA),
Jan Vansteenbergen (Ridley/4ZA) and Robby
Cox (UK - Ridley/4ZA) will be the people to
contact regarding international sales after
August 27th.
We’ve created a
MOnster
Introducing the ALL NEW GRIT ELITE Scooter, fresh from the belly of the Grit workshop.
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HIC - Hidden internal compression.
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4”, 3º concave flat
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Also available in these colours
WHEELS - New Profile 88A PU with
100mm open cut swirl alloy core.
Gritscooters.co.uk
[email protected] | +44 (0)1803 558885
RETAIL ONLY
The trade’s guide to sourcing stock, up-and-coming IBDs and the very latest products
RETAIL
COMMENT
The past few weeks at the BikeBiz offices, which also house
numerous other print and online trade titles, have been
interesting to observe. Strangely similar to the motorist
avoiding London during the Olympics and finding alternate
means of travel in, out and around the capital, we’ve had a
‘ban’ on parking at the office while some painters and
decorators have given the building a lick of paint.
Now declared open once more, the car park is inevitably
full to the brim again, yet for the week or so the ban was
imposed, I heard no complaints. What I did hear was people
talking to each other, planning to walk or cycle as a group
and seemingly looking forward to it. I’ll perhaps get some
stick for this, but that almost never happens – it took a
forced break in the motoring routine to bring about a mini
transport revolution that ultimately seemed to bond a
number of our colleagues.
“The routine engine start can easily
be replaced with a short pedal, or
stroll. The Olympics have proved it in
London and we have at BikeBiz HQ...”
Though a doubled-edged sword, my arrival at work on the
Monday saw a bit of a struggle to lock my bike to the
railings. On the one hand, the spots typically ‘reserved’ for
team BikeBiz had been long taken by the early birds with an
imminent deadline. The brighter flipside is that it was great
to see so many enjoying cycling as a form of transport.
By mid-week and with the sun making a rare appearance, I
had to be a little resourceful to secure a space – the railing
clogged with bikes and enthused by an active start to the day.
So, what does this prove? Drawing once more on the
comparison between what’s happening in London and our
office – let’s call it mini-London – it proves that, with a little
encouragement from the powers that be, it can be done –
the routine engine start can easily be replaced with a short
pedal, or stroll, to the office. Though London clearly requires
some infrastructure changes, the parallels really are that
easily drawn, the car can and no doubt will, eventually, be
phased out of the urban nine-to-five.
It has to start somewhere, though. Personally, I can’t see a
Government being as bold as to bring about the
pedestrianisation of large chunks of cities and entirely
remove cars from central areas any time soon.
Could employers perhaps be encouraged to jump start a
new transport movement in a more significant way than
providing a little tax break on bike purchases? Furthermore,
could our industry lobby for provisions to be made to make
it easy for employers to install cycle parking and provide
incentives to shun four wheels? Build it and they will come.
[email protected]
IN THIS MONTH’S ISSUE
CHILDREN’S BIKES
59
Be it a bike clad with stabilisers, or a pedal-free balance bike,
everyone has to start somewhere. Flick to 59 for our market guide.
AUTUMN/WINTER CLOTHING
63
You might have sold more waterproofs through ‘summer’, but
winter’s around the corner and it’s bound to be wet, so stock up!
NEW PRODUCTS
66
BikeBiz rounds up the month’s latest product releases, both
new to market and due for delivery shortly.
JUNIOR BIKES AND ACCESSORIES
Spare the ride,
ruin the child
Choosing what to stock in the competitive children’s
cycle sector is no simple task. Jonathon Harker
lists some of the options currently available…
Avocet
THE NEW girls 16-inch Cool junior BMX
is part of Avocet’s five-bike BMX range,
with sizes from 16, 18 and 20-inch
wheels and three new models for
2012/13. The other two are the spookythemed Vampire and Werewolf for boys.
RRPs range from £104.99 to £119.99.
Avocet’s range of Concept kids bikes
covers everything from Go Karts and
balance bikes to scooters, trikes,
unicycles and 12 to 20-inch wheels for
boys and girls. Also back by popular
demand is the reintroduced four alloy
Coyote junior bikes.
The junior line-up includes the 20-inch
Wild Thing for boys (RRP £189.99), the
20-inch Stardust for girls (RRP £189.99),
the 24-inch Mojo for boys (RRP £199.99)
and finally, the 24-inch Crystal, retailing
at £199.99.
For details contact the sales team on
0161 727 8508
Claud Butler
CLAUD Butler is offering a
range of quality children’s
bikes that aim to deliver an
enjoyable riding experience
for demanding youngsters.
With a total of 61
models, from training bikes
and pavement bikes, to
new 16-inch BMX, alloy frame models
and scooters, Claud Butler offers four
main junior ranges with something for
most tastes, markets and budgets.
CBR is the entry-level steel range. It
starts with training bikes and 12-inch
bikes from just £89.99, through 20inch at £139.99 and finishing off with
24-inch boys and girls bikes from
£159.99. Next is the steel range, full
Shimano with Revoshift gears
complete with alloy brakes and levers.
20-inch wheel start from £134.99. An
alloy-framed Claud Bulter range
Zyro
ALTURA’S CHILDREN’S
collection includes the
essentials for budding
cyclists as young as five.
The emphasis is on good
value, fully-featured,
functional cycle garments
that parents want to buy and kids want
to wear. There’s a children’s version of
the Progel short, while the children’s
Night Vision waterproof jacket is a
year-round best seller. AW12 sees the
introduction of a thermal long sleeve
jersey for colder weather, while a larger
Altura children’s collection for SS13 is
on the way in October.
Camelbak offers the Mini MULE
(£44.99) in blue, chilli pepper red flames
completes the MTB offering and again
is fully Shimano-equipped with
Revoshift gears and alloy brakes and
levers. Starting with 16-inch wheel
from only £149.99, this range offers
top notch value for money and quality.
Finally, the Scorpion range starts
with newly added 16 and 18-inch
BMX models from £130, now
incoporating 21 BMXs, three scooters
and a new P&A range that represents
fantastic value for money. Contact
Claud Butler for more details.
01652 656000
or raspberry, as well as the
Skeeter (£26.99) in blue
or raspberry, ideal for
budding racers with 1.5L
capacity. The Better Bottle
Kid’s Tritan (£14.99) is
available in many colours
and designs. Ideal for
school, it is easy to sip
from and prevent spilling, as well being
dishwasher safe.
Abus offers the Mount-X (SRP
£34.99), a junior version of the HillBill, a
performance kids/youth helmet
benefiting from in-mould technology.
Abus also offers the Smiley (SRP
£24.99). Hamax provides a range of
childseats including the Smiley (£69.99),
featuring easy assembly, adjustable foot
support and ergonomic design.
01845 521700
Greyville
THE NEW ‘Lucky’ helmet from
SH+ uses tight-fit microshell
technology instead of the inmould process, with the outside
shell bonded to the EPS after
the injection phase. The helmet
features an anti-picking buckle
designed to avoid skin-pinching
between the two buckle parts.
Eight channelled vents keep the
noggin cool, while the
removable and washable anti-allergic
padding helps to keep the helmet fresh.
Only one hand is required to adjust
the rear retention system, which also
includes an LED light situated in the
wheel to make the little ‘un more
visible when cycling at night. Available
2pure
in red, blue, green or pink and in two
sizes (small - 47cm-52cm and medium
– 52cm-56cm) it weighs only
220grams. The ‘Lucky’ helmet meets EN
1078 safety standards and retails at
£19.95.
01543 251328
FOR KIDS’ accessories, 2pure supplies
the Receptor Flow helmet. This highly
ventilated lid has a very low weight
with a high level of comfort – ideal for
keeping the little blighters complaintfree. Safety is paramount when it
comes to little ‘uns and in the case of
the Receptor the helmet has an EPS
liner optimised in density to match
the shell. Added to that, there’s a liner
in-moulded with a second shell to
reinforce particular areas. Fitting is
taken care of with a simple size
adjustment system. Once adjusted, the
slim design grips snugly around the
head to stay comfortably in place
NEC, Birmingham
27th September (Trade Only) 28th - 30th
September (Open to the public)2012.
during riding. Polygiene anti-odour
treatment is included in the Receptor
Flow, which comes in XS-S, M-L and
XL-XXL.
0131 448 2884
Join us at the UK’s #1 Cycling Exhibition
To register for your FREE trade pass go to...
www.cycleshow.co.uk/BB
BIKEBIZ.COM
JUNIOR BIKES AND ACCESSORIES
ISON
Gyrobike
ALREADY AT large in the USA, Gyrobike
is coming to the UK, bringing its
unusual three-in-one offering to help
children to ride. The high-tech wheel
uses an invisible ‘gyroscopic procession’
force, which produces high stability
even at low speeds. In a nutshell, this
helps keep the bicycle upright while
learning to ride, offering an alternative
to stabilisers. According to the brand,
the Gyrowheel can be used as a second
stage to learning to ride (after the
balance bike stage), replacing the
standard front wheel, creating a fullyfledged 12-inch kids’ bike with pedals,
ready to teach riding techniques. The
three-in-one Gyrobike comes with a
12-inch Gyrowheel and is available in
four colours: red, pink, green and blue,
and two sizes; 12 and 16-inch. Find out
more at
www.gyrobike-europe.com
Madison
RIDGEBACK OFFERS models for girls and
boys, with the Scoot off-shoot brand
offering balance bikes to young children.
The well received Ridgeback range was in
receipt of praise from the national press
earlier this year when the brand came
out top in a top ten
of children’s bikes.
TSG HAS a range of kid’s-specific
helmets and pads, including the
Nipper, an in-mould half shell helmet
for children (the first, says TSG)
offering a great fit and top protection
at the back of their sensitive young
heads, all with a grown-up look.
Four inner pads allow for fit
adjustment without the need for an
external wheel while the Nipper is
comfortable and lightweight at just
195g.
There are plain colours available as
well as the likes of Panda, Lion,
Ladybird and Bumblebee designs. The
Nipper comes in two versions: Nipper
Mini (48-51cm) and Nipper Maxi (5254cm).
TSG also takes care of protection
through its Junior Bike and Skate pad
sets. The bike set features knee/shin
and elbow pads that use the same
Moore Large
The Ridgeback 24 mountain bike was the
ride in question, which won plaudits for
being engineered to take plenty of
knocks and remain light enough
to easily lift. For more on
that and the most recent
models in the range call
Madison on the
number below.
01908
326000
LIMAR HAS a range of superlightweight kid’s helmets
offering high levels of comfort
and protection via in-mould
monoshell helmets. There are washable
extra-thick soft pads, eight vents with
insect net, pinch safe strap and Limar’s
easy, quick and comfortable
micrometric adjustment. The helmets
cleverly sport a rear flat shape, ideal
for child seats. Two models are
available: the 124 and 149. Each
comes in at least three designs and
retail for £25.99.
KidZamo’s comprehensive range of
children’s cycling accessories includes
helmets, elbow and knee pads, baskets,
bells, locks, mitts, horns, bottle cadges
Tiger Cycles
Moda
TIGER HAS some grreat options,
offering 12, 14 and 16-inch wheel
sizes in bright neon green. For
boys there is the
Frankenstein, Classy Black
and Blue Assault while for
girls there is the Pink Girls
Princess, all offering full ball
bearing head, crank and hubs,
a mix of calliper and V-brakes
and stabilisers. The boys models
come with bottle and cage while
the girls has a dolly seat.
Urban Culture has launched the allnew 18-inch BMX offering Gyro, 48
spoke, V brakes and stunt pegs in two
exciting colour ways with black frames
and either Green or Pink spokes, chain,
AVAILABLE VIA
Eurobike, UK
born brand
Moda offers the
650c Major
Road and 26inch Major X for
the next
generation of
road and cyclo
cross enthusiasts. Using geometry and
components designed for younger
riders, the rides offer an introduction
to the world of drop bar racing. Also in
the Moda range are the Minor and
Minor X, pitched at the aspiring junior
rider in need of a bike designed to fit
them perfectly. With gearing, cockpit
BIKEBIZ.COM
materials and features as the adult
versions, while the skate set features
knee, elbow and wrist guards and is
available in different colours. For more
details get in touch with Ison on:
01353 662662
saddle and grips and all from an
amazing £49.
The firm is back at the NEC for Cycle
Show again this year, where you can
see the children’s cycles in the flesh,
together with the rest of the range.
01683 220837
and streamers. Naturally,
safety is a priority for
KidZamo’s protective gear, but
the range also co-ordinates graphically
keeping it easy on the eye and
attractive to children too. KidZamo
scooters and trikes are also available.
For more information on the ranges,
contact your area manager or email
the Moore Large sales team at
[email protected]
ergnonomics and frame geometry all
specifically created to suit smaller
hands, arms and leg lengths the two
retail at £469.99. The Major hits a
£489.99 retail price. Find out more
directly from Eurobike on the number
below.
01332 774 796
WINTER CLOTHING
Beat the winter weather…
Winter, summer, what’s the difference I hear you ask, our weather is confused. On the bright side, the
gear featured here works just as well during our moist summers. Mark Sutton rounds up a selection
of the market’s most weatherproof garments...
Moore Large
Hotlines
THE SEASONS in recent years have been,
shall we say, confused. Wet in summer
and dusty on the trail through late
Autumn and even early winter.
That’s why Hotlines is recommending
dealers consider a bit of all weather
clothing, flagging Sombrio’s Moniker
freeride shorts as a great value buy for
those not afraid of baring their legs. Fully
water repellent and with laminated side
pockets, seams and tough stitching, the
Moniker’s are prepared for a little muck,
and are knee length, providing your
customer with some coverage. The
water-repellent surface works to a
10,000 mm water column. Large belt
loops at the waist and mesh ventilation
at the thigh feature.
Up top, Sombrio’s Vapor jacket
provides a slim cut, tough articulated
elbows, a hidden inner pocket shockcord
waistband retension system and a
peaked hood, itself adaptable via a
hidden cord lock. Again, this is water
resistant to a 10,000 mm water column
and is fully seam sealed.
0131 319 1444
WITH A comprehensive
catalogue of clothing and
accessories, spanning many
brands and price points
low to high, there’s very
little that Moore Large
doesn’t carry in regards
to winter clothing.
Dealers have the
choice of Outeredge,
Proviz, Vangard and
Limar, among others
when choosing stock. A
highlight from Outeredge
featured in this year’s
catalogue is the Windster
glove – a lightweight,
breathable and wind resistant garment
with a soft Lycra cuff and a rubberised
grip.
Vangard is expert in baselayers,
among other things and the Windflex
line comes highly recommended by
the consumer press, with the likes of
Cycling Weekly and Triathlon Plus
offering up ‘recommended tags’. The
zip collar Elite MTS garment in
particular is one of the more versatile
and breathable garments for long
stints in the saddle. Men’s versions
range small to double extra large and a
ladies cut spans small to extra large.
01332 274200
Zyro
HOLDING CLAIM to the
UK’s largest cycle apparel
label, Altura from Zyro
continues to produce top
-notch gear for all
seasons, with the
autumn/winter collection
hitting stores this month.
Night Vision products
are leading sellers in most categories
and the continuity of the waterproof
jackets, trousers, tights, jerseys, gloves,
overshoes and accessories has been
very well received by retail.
New items in the Night Vision range
include a re-vamped windproof, in a
much sportier fabric and cut, ideal for
the growing number of performance
oriented commuter, or more safety
conscious roadie. There is also a new
Night Vision winter sock featuring a
unique reflective patch on the rear of
the ankle, sewn in to the sock. The
number of products available in hi-vis
orange has increased to give a second
option to the traditional hi-vis yellow.
The new Mayhem jacket is set to be
one of Altura’s best selling new pieces
for several years, according to the
distributor’s pre-order book. This
garment is perhaps most suitable for
commuters who don’t want large
reflective prints, backed up with the
inclusion of the unique removable hood
system and cross over fit. Carrying a
host of features, the £99.99 Mayhem
packs in the value. 01845 521700
Greyville
XLC HAS a range of overshoes for
autumn and winter riding.
With different models featuring
materials from 4mm thick fleece lined
neoprene, to fully waterproof polyester,
the XLC range covers all types of riding.
For the depths of winter, the top of
the range overshoe is made from fleece
lined 4mm thick neoprene and retails
NEC, Birmingham
27th September (Trade Only) 28th - 30th
September (Open to the public)2012.
for £43.95. It also features rubberised
and reinforced toe ends, sealed
reinforced seams making it waterproof,
reflective strips for additional safety
and PKK zippers, plus Velcro fastening
making the shoe a doddle to get to get
on and off.
Retailing for £18.95, there is also a
2mm thick model that is fully
waterproof and features a waterproof
lateral zipper.
01543 251328
Join us at the UK’s #1 Cycling Exhibition
To register for your FREE trade pass go to...
www.cycleshow.co.uk/BB
BIKEBIZ.COM
BICYCLE LUBRICANTS BY
TF2® – the world’s best range of bicycle
lubricants with Teflon® Surface Protector
Specially formulated with Teflon® to repel dirt and protect parts
• TF2 Spray Leaves a protective Teflon® film for low friction and high lubricity
450ml Aerosol 03015 150ml Aerosol 03021
• TF2 Extreme For extreme weather and long distance cycling in wet conditions
75ml Bottle 03036 125ml Bottle 03037
• TF2 Plus Specially formulated for chains, derailleurs and cables
75ml Bottle 03034 125ml Bottle 03035
• Bike Grease High performance red grease with Teflon® for on and off road use
150ml Tube 02009 3kg Tin 03038 150ml Tube & Grease Gun 06009
• Lithium Grease White grease for headsets, wheel bearings and bottom brackets
40g Tube 02005 40g Carded Tube 02025 100g Jar 03004 3kg Tin 03005
• TF2 Performance Lubricant For extreme all weather conditions, all year round
100ml Bottle 03047 1 Ltr Refill 03048 5 Ltr Refill 03049
• Suspension Fork Oil With anti-foam agents to cope with the toughest of trails
500ml Bottle (7.5wt) 03026 500ml Bottle (5wt) 03007
MADE IN THE UNITED KINGDOM BY
www.weldtite.co.uk
BIKEBIZ.COM
WINTER CLOTHING
>>>
Lusso
I-ride
FOR AUTUMN-WINTER 2012/13
Northwave has launched a complete
range of Flouro and reflective
highlighted technical racing cycle
clothing as part of its “Be Visible, Be
Safe” campaign.
Being visible while taking riding
seriously is ‘on trend’, according to
feedback received by i-ride, while
gathering ideas for the drawing board. Some of the items included in the
hiVIZ range are; the best-selling Power
Gloves, (£29.99) which feature
Northwave’s 4Pro water repellant
membrane, the H20 Extreme
waterproof overshoes (£29.99) and the
popular Blade Long Sleeve Jersey
(£59.99) and Bibtights (£84.99).
01444 243000
Whackjob
RED CLOUD-distributed ethical clothing
company Whackjob offers a range of
hoodies, as well as tees that double as
ideal winter base layers.
The hoodies are 100 per cent organic,
Fair Wear certified, carbon-neutral
produced and above all are soft, warm
and eye-catching. They are available in
the full range of Whackjob designs, seen
on the brand's website, including the
newly launched Shore design.
Retail price is a respectable £38 with
strong margins for stockists and
immediate availability on general release.
Whackjob’s bamboo fibred trail tees
are also available in the full range of
designs and with their natural wicking
and anti-bacterial features are ideal base
layers for the winter season. Retail price
HANDMADE IN the UK,
Lusso’s 2012
catalogue is largely
revamped from the
ground up and
retailers will also
find a number of
product additions.
In browsing the
line, you’ll find
stock solutions for
the customer
seeking jackets
both thermal and
waterproof, gillets,
arm, knee and leg
warmers, bib
shorts, bib tights,
overshoes and much
more besides.
A flagship of the line is
the Carbon jacket, costing
£59.99. As the title suggests,
the garment uses a Resistex
carbon fabric cut into an
anatomical shape and fully
machine washable. What’s more,
reflective detailing is carried on both
the black and grey versions.
Lusso’s bib tights, also £59.99, are
also worth looking at, with water
repellency and high insulation
properties, as well as a versatile four
way stretch fabric allowing for high
levels of comfort.
01617 245222
here is £26 with strong margins and
immediate availability on general release.
Whackjob also offers custom design
services for interested shops or clubs.
01767 692831
Polaris
DESCRIBING IT as ‘one of the best
selling items for a long time’, Polaris’
Tornado jacket retails at a respectable
£79.99 and has evolved from prior
forms to offer maximum protection.
Constructed from Polaris’ own Vortex
wind proof material this is an ideal top
layer for fighting off the elements
during long periods in the saddle.
To match the Tornado, the label also
has the Vortex Bib Tights at £74.99.
These are constructed from exactly the
same Vortex material as the Tornado,
anatomically placed to ensure
maximum protection from the
elements whilst ensuring that
movement is not hindered. To finish off
the outfit, Polaris also has the Windgrip
Oxford
Products
glove, costing £22.99 at
retail. Again, this is
constructed from Vortex
wind proof material, because
of the material’s ability to keep the
wind at bay, as well as incorporating a
fleeced lined backing. This has allowed
Polaris to keep the glove as thin and
compact as a winter glove so dexterity
is maintained.
01246 240218
IF YOUR CUSTOMER is seeking a glove
for the worst of weather, Oxford
Products’ Storm Stop glove, retailing at
£34.99, will keep them both dry and
insulated.
Available in sizes small through
extra large, the glove is not just
perfect for a snowball fight, it’s ideal
for cyclists spending time on the road,
much thanks to its hard to miss
reflective and luminous appearance.
It’s built tough too, with reinforced
padding and grip patches on the palm
and thumb, as well as an adjustable
velcro strap around the cuff, ensuring
it stays secure.
For £10 less, customers can take
home Oxford’s Wind Shield glove – a
slight downgrade in terms of
waterproofing and windproofing – but
largely carrying the same features as
the Storm Stop.
Oxford also offers a comprehensive
line of all weather jackets, snoods and
reflective gear.
01993 862300
BIKEBIZ.COM
NEW PRODUCTS
Fresh gear
This month BikeBiz attempts to bundle super slick
forged Praxis rings with a wooden balance bike. We
failed, but you might be more successful...
Fiend
Seventies: 0845 3103670
HASTINGS BMX specialist Seventies has just received
its first complete delivery of US brand Fiend, produced
by X-Games medallist Garrett Reynolds, alongside a
team of some of the world’s best known 20-inch
riders.
Largely produced in black and a translucent red
shade (as pictured left), the product line is made up of
the ‘Embryo’ frame and fork, JJ Palmere padded denim
finish saddles, pivotal seatposts, stunt pegs, handlebars
in 8.25 and 8.5 rise, as well as a number of beanies,
hats and t-shirts to complement the hard goods.
Made in Taiwan, the Embryo frame sports a built-in
seat clamp, slammed dropouts, a mid bottom bracket,
strengthening gussets at the head tube, tapered seat
stays and a 75-degree head angle that’ll be great for
riders who like to nose manual.
Orange 2013 Patriot
Praxis forged rings
Direct: 01768 890700
Upgrade: 01403 711 611
2012 SAW the return of the Patriot to the Orange
line-up, sporting a revised geometry and updated
suspension curve.
Once again revising the bike, based on consumer
and trade feedback, the manufacturer will fit the
2013 rig with a 180mm travel single crown Fox 36
Vanilla Factory Series RC2 Kashima fork. Combined
with the Vanilla RC rear shock, the Patriot becomes a
whole lot more reliable. For those customers who
want more adjustability, or to fine tune their ride,
Cane Creek Double Barrel coil and air shock upgrades
are available from Orange’s options list.
An extensive list of shock, brake, bottom bracket,
seatpost and freeride pack options are available to
make your customer’s bike unique and to fit with
their budget.
Complete Patriot bikes start at £3,399.99, frames
start at £1,749.99.
FRESH OFF the back of announcing the distribution
deal, Upgrade wanted to get talking about how
Praxis rings can benefit the performance cyclist.
There’s four types of ring on offer – road,
mountain, cross and singlespeed – each offering
‘good value, especially when compared to the only
other forged-capable brand on the market, Shimano,’
says Upgrade.
Forging the rings greatly improves the accuracy of
each shift and as such, the longevity of each cog’s
life, as well as that of the chain. Upgrade says that
with the dawn of an electronic transmission era, such
things are increasingly important to many buying
into top end drivetrain kit.
There are a wide range of cog ratios on offer and
as an incentive to dealers, Orange coloured sets are
offered at cost price for demo use with customers.
BikeFood gels
[email protected]
DESIGNED FROM scratch, alongside athletes, Bike
Food is a new-to-market energy gel using all natural
ingredients – and claiming to offer more energy per
gram than any other on the market.
The producer is quick to flag up that its product
contains no added water, something which Bike Food
believes is used widely by competitors to ‘essentially
create a concentrated energy drink’. Bike Food is
made entirely from quality carbs, with the key
ingredient being honey.
Made in the UK, Bike Food’s product is free from
sweeteners, preservatives or sodium benzoate, as
well as being free from wheat, dairy and gluten.
Paralympian Simon Richardson, MBE is a fan of
the product, having helped the brand develop the
formula.
BIKEBIZ.COM
NEW PRODUCTS
GET YOUR NEW PRODUCTS FEATURED IN
Send your product details including a hi-res photo and brief description of the product.
Email [email protected]. Or call Mark on +44 (0)1992 535646 for a chat
CO2 inflators
NRG4: 0780 240 4219
THE MAIN function of the co2 pump is quickly and
easily to inflate, with Unich’s take on the convenient
inflation device activated by the push of a button on
the rear, easily accessed once attached to the valve.
The user need simply put a 16g cartridge into the
pot and be aware of the cartridge position and fasten
the pot and injector. Then press the button for speedy
pumping and adjust the volume. The co2 inflators
have recently won a Red Dot design award for the
Taipei D&I award for innovation.
The label also produces micro pumps, as well as
large barrel, gauge equipped track pumps, ideal for the
workshop, yet designed to appeal to the consumer
with a taste for stylish accessories.
Whackjob
Biologic PostPump 2.0
Kiddimoto Midi
Direct: 07739 302698
Paligap: 01454 313116
Direct: 01749 871 175
BAMBOO CLOTHING aficionado Whackjob has
announced the addition of a brand new jersey range
to its expanding line up of technical ride and casual
wear.
The new trail jersey features a rear pocket, ‘bike
specific’ cut and is available in the existing Whackjob
designs, plus the all new ‘Bit Simple’ range of plain
coloured garments.
With an RRP of £35 and strong dealer margins,
the new Whackjob jersey is available on general
release immediately.
There is a full marketing programme underway to
support the new and existing products and this
includes being the shirt partner to the recent
Bontrager TwentyFour12.
ALREADY THE recipient of a Red Dot product design
award, Biologic’s take on the integrated post pump
has ‘three important advantages’ compared to
standard hand pumps.
Philip Robinson, inventor of the PostPump concept
said: “First, it has a much higher stroke capacity, so it
takes a lot fewer pumps to get your tyre inflated.
Anyone who’s arm has cramped and has had to take
a break while pumping can appreciate this. Second it
works exactly like a floor pump; you stand and push
down to pump. And finally, because the pump is
hidden inside your seatpost, it’s always ready when
you need it.”
The ergonomic design has a flip-out foot stand
and makes use of the saddle as a handle so the user
can comfortably stand while pumping. The patented
2.0 design is thoroughly reworked with precisionmachined aluminum fittings to increase maximum
pressure and stroke volume. In addition, a flip-to-fit
adapter makes switching between Presta and
Schrader valves extremely convenient.
BEST KNOWN for its balance bike line for toddlers,
Kiddimoto has now come to market with an
enlarged version of its wooden bike for those with
special needs, enabling them to master their skills of
balance and coordination.
What’s more, the seat is height adjustable so it
can be lowered or raised to accommodate the
comfort and growth of the rider. These bikes made
are with durable birch plywood frames and real
pneumatic tyres, providing a comfortable, puncturefree ride.
The retail price for the Middi is £139.99 and is
available with matching helmets £24.99 and gloves,
£7.99 for each design.
BIKEBIZ.COM
LETTERS
Mail to:
Saxon House, 6A St. Andrew Street,
Hertford, Hertfordshire SG14 1JA
SPONSORED BY
Email:
Jonathon.Harker@
intentmedia.co.uk
STAR LETTER
BikeBiz is keen to publish your opinions, whether they’re from
letters, emails or via BikeBiz.com...
Recession?
What recession?
Last month BikeBiz led with a story on how the
weather was affecting bike business takings, though
it seems the rain wasn’t a washout for everyone…
Dear BikeBiz
I HAVE to be honest, we are having a great
year with our bike storage units! It may sound
crazy, but when the weather is really bad
(such as the snow last year and the terrible
rain in May and June) we go on to have a
surge of business on our website. It seems
that cyclists who can’t get out and ride their
bike want to keep it clean and dry and just
look after it. The recent rise in cycle theft (in
the last 18 months) has probably helped too.
Whatever
happened
to...?
Dear BikeBiz
I WAS flicking through August’s BikeBiz in the
National Cycle Museum, this morning and I
noticed the article about bicycle security on
page 46.
I have long thought that with the amount
of cycle theft we hear about that bicycle
security needs improving (other than
chains) and that there used to be bicycles
with a key lock in the headstock.
I don’t know why that idea was
discontinued but at least it stops someone
riding away on a bike that isn’t theirs.
Surely this is more practical than any other
idea? Most stolen bikes are likely to be ridden
away – it would prevent the front wheel from
being steered!
Do you know why the idea was
discontinued?
Freda Davies,
Curator, National Cycle Museum
We have actually had to deal with the
awful problem of pushing out delivery times
as we simply couldn’t make the units quick
enough at one point.
We had to take on more guys in the
factory to cope with demand and we are just
about back on track now with a maximum
delivery time of four week for most units.
Recession??? What recession?
Andy Heath, Asgard
www.asgardsss.co.uk
Asgard has had to
employ extra staff at
its factory to cope
with demand
BIKEBIZ.COM
in association with
The new BikeBiz Bible is out now,
providing the industry with a
must-have guide to the UK’s
retailers, distributors,
manufacturers and related
businesses.
If you’d like to find out more,
contact Carly Bailey on
01992 535647 or email
[email protected]
The BikeBiz Bible is now
available online.
Visit www.bikebiz.com
2PURE
46c Bavelaw Road
Balerno, Edinburgh. EH14 7AE
Tel: 0844 811 2001
www.2pure.co.uk
2X2
Unit 6, Hall End Business Park
Dordon,
Tamworth, Staffs. B78 1SX
Tel: 01827 331099
www.2x2worldwide.com
FAT SPANNER
Tel: 07966 401165
Web: www.fatspannerworld.com
BM7 DISPLAYS
Unit 7, Metro Centre,
Toutley Road
Wokingham,
Berkshire. RG41 1QW
Tel: 0118 977 2814
www.bm7displays.com
BUA SPORTS LTD
Sandyford Office Centre
17 Corrig Road,
Sandyford,
Dublin 18. ROI.
Tel: +353 8799 78859
www.buasports.com
BUFFERA LTD
Cranborne House,
Cranbourne Road,
Potters Bar,
Herts. EN6 3JN
Tel: 01707 852244
www.buffera.co.uk
C3 PRODUCTS LTD
Tel: 0754 564 2931
www.c3products.com
CARRADICE OF NELSON LTD
Westmoreland Works
St. Mary's Street,
Nelson
Lancashire, BB9 7BA
Tel: 01282 615886
www.carradice.co.uk
THE ESSENTIAL GUIDE TO RETAILERS, SUPPLIERS AND SERVICES WITHIN THE CYCLE TRADE
CHICKEN, RJ & SONS LTD
Unit B2, Cherrycourt Way
Leighton Buzzard,
Bedfordshire. LU7 4UH
Tel: 01525 381347
www.chickenb2b.co.uk
CHOCOLATE DISTRIBUTION LTD
2 Flint Cottages
Oxford Road,
Stokenchurch
Bucks, HP14 3SX
Tel: 0871 231 9966
www.chocolatedistribution.com
CAMBRIAN TYRES/CONTINENTAL
North Parade,
Aberystwyth
Ceredigion. SY23 2JR
Tel: 01970 626777
www.conti-tyres.co.uk
For additional copies please contact
[email protected]
CYBERTILL LTD
2 Dovecote Court
Stanley Grange, Ormskirk Road
Knowsley,
Merseyside. L34 4AR
Tel: 0800 030 4432
www.cybertill.co.uk
CYCLING SPORTS GROUP
Vantage Way,
The Fulcrum
Poole, Dorset.
BH12 4NU
Tel: 01202 732288
www.cyclingsportsgroup.co.uk
CUSTOM SPORTS CLOTHING
Tel: 07580 495881
www.customsportsclothing.com
DAWES CYCLES LTD
35 Tameside Drive,
Castle Bromwich,
Birmingham. B35 7AG
Tel: 0121 748 8050
Web: www.dawescycles.com
www.dirty-bikes.com
www.barrosabikes.com
EUROBIKE LTD
9 Portico Road
Littleover, Derby.
DE23 3NJ
Tel: 01332 774796
www.eurobike.uk.com
FALCON CYCLES LTD
Bridge Street
Brigg, Lincs.
DN20 8PB
Tel: 01652 656000
www.falconcycles.co.uk
FISHER OUTDOOR LEISURE LTD
8/9 Brick Knoll Park
Ashley Road,
St Albans,
Herts. AL1 5UG
Tel: 01727 798345
www.fisheroutdoor.co.uk
GREEN OIL UK LTD
Green Oil House
12 Rolvenden Gardens
Bromley,
Kent. BR1 2TN
Tel: 020 8313 9074
www.green-oil.net
HIGH FIVE LTD
Unit 4 Ash Court,
Forest Business Park
Bardon,
Leicestershire. LE67 1UD
Tel: 01530 835873
www.highfive.co.uk
HOTLINES EUROPE LTD
Unit 17 The Loan
Viewforthbank Industrial Estate
South Queensferry.
EH30 9SD
Tel: 0131 319 1444
www.hotlines-uk.com and www.hotlines-europe.com
HYKEHAM WHOLESALE LTD
7 Earlsfield Close,
Lincoln.
LN6 3RT
Tel: 01522 801550
www.hykehamwholesale.co.uk
I-RIDE.CO.UK
7-8B Mid Sussex Business Park
Ditchling Common Industrial Estate
Folders Lane East,
Ditchling, Sussex. BN6 8SE
Tel: 01444 243000
www.i-ride.co.uk
Specialist | Cycle | Distribution
DISTRIBUTION
AND WHOLESALE
E-COMMERCE
AND EPOS
ISKUTE LIMITED
Tel: 01803 752225
www.gritscooters.co.uk
JOHN JORDAN LIMITED
Unit 3 Toll Bar Estate
SEDBERGH
Cumbria. LA10 5HA
Tel: 01539 751125
www.buzzrack.co.uk
www.bike-cases.co.uk
JUNGLE PRODUCTS LTD
Unit 3, The Cedar New York Mills,
Summerbridge. HG3 4LA
Tel: 01423 780088
www.jungleproducts.co.uk
www.santacruzbikes.co.uk
KOOL STOP EUROPE
Kool-Stop Europe bv,
Kostverloren 21
NL 9684 TB Finsterwolde
The Netherlands
Tel: +31 597 522 944
www.koolstop.eu
MAVIC SAS
Amer Sports UK,
Theta Building, Lyon Way, Frimley,
Surrey. GU16 7ER
Tel: 01276 404870
www.mavic.com
MIKE DIXON IMPORTS LIMITED
Unit 4 Wellington Point, Amy Johnson
Way, Blackpool Business Park,
Blackpool. FY4 2RG
Tel: 01253 343090
www.mikedixonimports.co.uk
MOJO SUSPENSION HOODOO LTD
2 Rbf Business Centre
Pontymister Industrial Estate
Risca, Newport. NP11 6NP
Tel: 01633 615815
www.mojo.co.uk
EVENT
ORGANISERS
MEDIA AND
PUBLISHING
MARKETING,
PR AND
CONSULTANCY
POWACYCLE
Akhter House,
Perry Road, Harlow,
Essex. CM18 7PN
Tel: 01279 821243
www.powacycle.co.uk
PUNCTURE PROOF TYRES
Unit 1, Barons Court Gardens,
Bromsgrove. B61 9ET
Tel: 0844 800 6493
www.puncture-proof-tyres.co.uk
RAM-MOUNT UK LTD
Unit 5, The Lion Cente,
Hanworth Trading Estate,
Hampton Road West
Feltham. TW13 6DS
Tel: 020 8894 1234
www.ram-mount.co.uk
RED CLOUD MC
2 Merlin Drive, Sandy,
Bedfordshire. SG19 2UN
Tel: 01767 692831
www.redcloudmc.com
REECE CYCLES PLC
100 Alcester Street,
Birmingham. B12 0QB
Tel: 0121 622 0180
www.reececycles.co.uk
RUBENA
Bike Tyrestore (Sole UK Trade Distributor)
Tyburn Trading Estate, Ashold Farm Road
Erdington. Birmingham. B24 9QG
Tel: 0800 281 413
www.worldofbiketyres.com
SADDLEBACK LTD
Unit 10, Easter Court
Woodward Avenue
Yate, Bristol. BS37 5YS
Tel: 01454 285285
www.saddleback.co.uk
MOORE LARGE & CO LTD
Sinfin Lane Industrial Estate
Sinfin Lane, Derby. DE24 9GL
Tel: 01332 274252
www.moorelarge.co.uk
SCHWALBE UK LTD
Schwalbe Centre
Hortonwood 30, Telford,
Shropshire. TF1 7ET
Tel: 01952 602680
www.schwalbe.co.uk
NEMESIS GB LTD
17 Great Western Business Park
McKenzie Way, Tolladine Road
Worcester. WR4 9GN
Tel: 08707 775530
www.nemesisgb.com
SEVENTIES LTD
Unit 1, 25 Moorhurst Road
St Leonards on Sea,
East Sussex. TN38 9NB
Tel: 0845 310 3670
www.seventies.co.uk
PALIGAP LTD
Unit 2 Danbury House
Great Western Park Armstrong Way,
Yate, Bristol. BS37 5NG
Tel: 01454 313116
www.paligapltd.co.uk
SILVERFISH UK LTD
Unit 3C and 3B Woodacre Court
Saltash Parkway Industrial Estate
Burraton Road, Saltash,
Cornwall. PL12 6LY
Tel: 01752 843882
www.silverfish-uk.com
PARKLIFE (HAVANT) LTD
Unit 5, Butterick Building
New Lane, Havant. P09 2ND
Tel: 02392 475895
www.parklifeparts.com
PELICAN PR
No.1 Holly House,
Mill Street,
Uppermill,
Oldham OL3 6LZ
Tel: 01457 820807
www.pelicanpr.co.uk
SONIC CYCLES
PO Box 39804,
London. W11 4WQ
Tel: 020 7243 2848
www.soniccycles.co.uk/b2b
STORMFRONT TECHNOLOGIES LTD
Unit 1B,
The Newton Centre
Thorverton Road,
Exeter. EX2 8GN
Tel: 0800 612 1044
www.stormfront.co.uk
MANUFACTURER,
STANDALONE
BRANDS
RETAILERS,
WORKSHOP
AND MAIL ORDER
SERVICES
AND TRAINING
SURF SALES LTD
Point Break
North Road,
Shorncliffe, Folkestone
Kent. CT20 3UH
Tel: 01303 850553
www.surf-sales.com
THE CYCLE DIVISION
Unit 27,
Gatehouse Enterprise Centre
Albert Street, Lockwood,
Huddersfield,
West Yorkshire. HD1 3QD
Tel: 0845 050 8500
www.thecycledivision.com
THE CYCLE SHOW
Upper Street Events Limited
58 White Lion Street
Islington, London. N1 9PP
Tel: 020 7288 6733
020 7288 6010
www.cycleshow.co.uk
UPGRADE
PO Box 688
Horsham, West Sussex.
RH13 8XQ
Tel: 01403 711611
www.upgradebikes.co.uk
USE LTD
(ULTIMATE SPORTS ENGINEERING)
Unit 6,
Hampers Common Industrial Estate
Petworth,
West Sussex. GU28 9NR
Tel: 01798 344477
www.use1.com
www.exposurelights.com
VELORBIS LTD
Peter Bangs Vej 53
DK 2000 Frederiksberg,
Denmark
Tel: +453 111 0030
www.velorbis.com
WALKERS CYCLE COMPONENTS LTD
22 Holywell Road
Leicester.
LE2 8SG
Tel: 0116 283 3885
www.walkerscycles.co.uk
WILDOO LTD
39 Barton Road
Water Eaton Industrial Park
Bletchley.
MK2 3HW
Tel: 01908 374555
www.wildoo.co.uk
ZIPVIT LIMITED
7-8B Mid Sussex Business Park
Ditchling Common Industrial Estate
Folders Lane East,
Ditchling,
Sussex. BN6 8SE
Tel: 06 283 3885
www.zipvit.co.uk
ZYRO LTD
Thirsk Industrial Park
York Road, Thirsk.
North Yorkshire,
YO7 3BX
Tel: 01845 521 700
www.zyro.co.uk
ORGANISATIONS
COMPANY PROFILE AND EVENTS
UPCOMING EVENTS
SPOTLIGHT
COMPANY PROFILE
PACE CYCLES
ADRIAN CARTER,
MANAGING DIRECTOR
Tel: 01751 460599
W: pacecycles.com
BIKEBIZ AWARDS 2012
Wednesday September 26th
Hilton Birmingham Metropole, NEC
www.bikebiz.com
September 2012
TOUR OF BRITAIN
Sunday Sept 9th to 16th
Nationwide, UK
www.tourofbritain.com
INTERBIKE DEMO
Monday Sept 17th to 18th
Las Vegas, USA
www.interbike.com
INTERBIKE 2012
Wednesday Sept 19th to 21st
Las Vegas, USA
www.interbike.com
BIKEBIZ AWARDS 2012
Wednesday Sept 26th
Hilton Birmingham Metropole,
NEC
www.bikebiz.com
CYCLE SHOW 2012
Thursday Sept 27th to 30th
NEC, Birmingham
www.cycleshow.co.uk
October 2012
BIKE BRNO
Thursday October 4th to
Sunday 7th
Brno, Czech Republic
www.bike-brno.cz
AUSBIKE 2012
Friday October 12th to 14th
Melbourne, Australia
www.ausbike.com.au
BIKE MOTION BENELUX
Friday October 12th to 14th
Utrecht, Netherlands
www.bikemotionbenelux.nl
November 2012
GADGET SHOW LIVE XMAS
Friday November 30th to 2nd
December
ExCel, London
www.gadgetshowlive.net
January 2013
CORE BIKE 2013
Dates TBC
Whittlebury Hall, Northants
www.corebike.co.uk
THE LONDON BIKE SHOW
Thursday January 17th to 20th
ExCel, London
thelondonbikeshow.co.uk
February 2012
BIKE AND TRIATHLON SHOW
Saturday February 16th to 17th
Manchester
bikeandtri.co.uk
For more cycle trade dates: www.bikebiz.com/events
THE BIBLE
IS BACK!
Are you offering any 29ers?
We currently have a high-end steel
hardtail 29er and in anticipation of
longer suspension travel versions of
29ers being in demand have an enduro
full sus’ model being sampled.
Can you see the trend lasting? Those who have them love them –
those who don’t have them usually
have a range of preconceptions which
need addressing before they’ll step up
to the plate. So I think it’s a case of
dealers and the press continuing to
champion the design for it to prevail.
Then of course there is the 27.5-inch
trend that’s developing which probably
is more of a threat. We’ve a 27.5 design
worked up for evaluation which should
prove an interesting comparison.
How far has Dalby progressed as a
focal point for mountain biking?
Dalby’s attracting 400 to 500 thousand
visitors a year and hopefully growing,
and we at Pace are doing our part to
support that trend both by expanding
our product and services through our
Dalby Service Centre, Dalby Bike Barn
and Trailside businesses, partnering with
CTC and bundling our offer with other
local businesses such as Go Ape.
Hopefully this should also benefit the
visitor and provide greater
opportunities for growth.
Our business model is to take the
business to the customer rather than
the other way around and our Demo
Centre is a good example of that –
dealers send their customers to Dalby
to test a Pace bike and of course
customers are generally very happy to
demo a bike in such a great
environment as Dalby. We refer the sale
back to the dealer, customer’s happy
and Pace strengthen the dealer/
customer/brand relationship. It’s a win-
win situation. As a small family
business it’s a more personal service
and very different from major brands. As CTC’s Centre of Excellence we see
Dalby has great potential to attract
more road riders and those new to
cycling, rather than solely preaching to
the converted MTBer. If we can make a
visitor’s experience thrilling and fun
without being intimidating or too
challenging then hopefully they’ll go
away hooked, visit their local dealer
and become a convert.
How’s business in general? Our 29ers certainly been successful for
us, but in common with many brands
have seen complete bike sales a
challenge. Generally however, business
is very good and it’s nice to see growth
(mostly through diversification) and
new products coming forward.
What’s coming up for Pace in 2013?
We’re expecting to make an important
announcement about a very interesting
new project we’ve been working on for
the past year or so soon, and now Pace
is very much a family business with
both our daughters Aimee and Sophie
(pictured) in the office, we hope to see
new activities, products and events
being offered. Also with a full time CTC
Cycling Development Officer on site
that should bring expansion.
Will you be at any of the shows?
None planned until we have our new
models in place, then we’ll be back on
the expo’ circuit again!
How can the trade get in touch?
Through our office 01751 460599,
website www.pacecycles.com or
Facebook. We’re always happy to hear
from new customers and can have a
product to a new dealer within 24hrs.
For additional copies please contact:
[email protected]
BIKEBIZ.COM
BIKEBIZ MARKETPLACE
TO ADVERTISE IN THESE PAGES PLEASE CALL CARLY BAILEY ON 01992 535647
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THE STANDARD PACKAGE INCLUDES:
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Regular editorial coverage in the dedicated column
Company details listed in the online directory
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Its associated online version, has been
designed to offer readers a directory of all
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Company details listed in the BikeBiz
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MARKETPLACE CONTACTS
BIKES & ACCESSORIES
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Bob Elliot & Co Ltd
DMR Bikes
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Seventies
The Cycle Division
BIKE MAINTENANCE
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COMPONENTS
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Independent
Kinesis
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DEALER MANAGEMENT SYSTEMS
Evopos
EPOS & ECOMMERCE
Citrus Lime
LABELS
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BIKEBIZ.COM
01539 751127
01772 459 887
01403 711 611
0161 337 9600
01908 326 000
0845 310 3670
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01652 660 000
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01403 711 611
01299 400008
1404 711 611
01403 711 611
01751 460599
01403 711 611
020 7243 2848
01798 344 477
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www.soniccycles.co.uk/b2b
www.use1.com
0161 724 5222
01908 374 555
www.lusso-clothing.co.uk
www.wildoo.co.uk
0845 644 9424
www.evopos.com
0845 603 9254
www.citrus-retail.com
01494 530761
www.adcal-labels.co.uk
01282 699 555
www.pendle-bike.co.uk
0117 972 4730
0113 2551144
www.argoscycles.com
www.bobjacksoncycles.co.uk
07540 351 530
[email protected]
0207 6082577
www.cycle-systemsacademy.co.uk
WATER BOTTLES
Bottlesport
WEBSITE SERVICES
SiWis Limited
0845 602 9267
www.bottlesport.com
01709 511766
www.siwis.co.uk
In association with
AN ESSENTIAL GUIDE TO RETAILERS,
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THE CYCLE TRADE
FOR ADVERTISING OPPORTUNITIES PLEASE CONTACT
[email protected] or
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BIKE MAINTENANCE
MAINTENANCE:
WE’VE GOT IT
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Workshop quality tools for the home
mechanic – precision engineered by Cyclo
• Chain Tools Including wear indicators and rivet extractors
Chain Wear Indicator 07902 Rivex Chain Rivet Extractor 06003
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• Spanners Workshop quality spanners for all parts of your bike
Single Headed Cone Spanners Available in sizes from 13mm-22mm
15mm Pedal Spanner 06382 Forged 15mm Pedal Spanner 06371
Plus a wide range of Open/Ring, Bottom Bracket and Headset Spanners
• Sprocket Removers With long cushioned handles for ease of use
5,6,7 & 8 Speed 06383 9 & 10 Speed 06385
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3/8” Drive, 3-25 Nm Torque Wrench 06317
• Multi Tools Folding allen key and screwdriver sets
Multi Tool 06320 Deluxe Multi Tool 06321
• Basic Tools All the essentials that no toolbox should be without –
including pliers, screwdrivers, cable cutters, hammers and files
CLEANERS:
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The ultimate range of mechanic
approved total bike cleaners
• Dirtwash Bike Cleaner Cleans safely with minimum scrubbing
1 Ltr Spray 03028 5 Ltr Refill Tub 03031
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400ml Aerosol 03002 75ml Liquid 03017 1 Ltr Refill Tub 03022
250ml Spray 03023
• Metal Polish Unique formula polish suitable for all metals
75g Tube 02007
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• Chain Degreaser Machine Chain driven four sided brush action
Machine and 75ml bottle of Citrus Degreaser 06017
MADE IN THE UNITED KINGDOM BY
BRANDS BY
www.weldtite.co.uk
COMPONENTS
BIKE MAINTENANCE
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BIKEBIZ.COM
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COMPONENTS
FEMTO drive
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and a universal mount.
Single £12.99, Pair £21.99.
DEALER
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upgradebikes.co.uk
tel: 01403 711 611
COMPONENTS
BIKEBIZ.COM
Loaded POP available
Photo: Serving suggestion
COMPONENTS
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EPOS & ECOMMERCE
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RESPRAYS & REPAIRS
RESPRAYS & REPAIRS
SALES TRAINING
One shop adds £100k to his turnover
from just one idea following a sales
training course.
Extra profits, immediate results...
Sales training can easily double your business. If every customer who comes in
to buy an accessory goes out with two, you just doubled your accessory sales.
A sales training course on your least busy day can realistically double the sales each
staff member produces from your present customer base. The youngest sales people
vastly increase in confidence, the longer serving staff suddenly realise there are
modern techniques they did not know about. It's not about hard selling, its about
understanding the sales process. Four hours later, your sales will start to increase.
Here's what dealers who have had the course say:
"You trained us in the morning, by that afternoon,
I had the course fee back. Amazing."
"I cannot understand why every dealer in the Uk is not banging on your door.
Everyone is so much more confident. Now we have to work on keeping
it that way. Totally recommendable"
"The boys really enjoyed your session the other day and are trying
to prove who can remember the techniques best.
The till is certainly ringing a lot more than it was, thanks Colin"
"You remember I told you I had loads of trouble selling accessories when I sold
a new bike? The first bike I sold after you came went out with 13 accessories!
They cost more than the bike, I still don't believe I did it. Thanks Colin"
One fee, no extras, progress guaranteed:
Email [email protected] now,
or call 07540 351 530 for full details.
Colin Rees: specialist cycle sales trainer
BIKEBIZ.COM
TRAINING SERVICES
WATER BOTTLES
London's first professional cycle mechanic training course.
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Telephone 0207 6082577
Mobile
07786 636771
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Website
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in association with:
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WEBSITE SERVICES
BIKEBIZ.COM
OFF TRACK
Let’s get
statistical
Our latest barrage of statistics includes which stories were most
popular on BikeBiz.com (in our biggest month ever), plus some
more figures on the ‘Wiggo effect’ and the performance of our
glorious Team GB’s cyclists. Let’s hope there are more medals to
report on from the Paralympics next month (no pressure)…
Rob Montgomery,
BH Sales Manager for Maxtrack
How many bikes do you own and what’s your favourite
place to ride?
I have recently sold my own personal bikes due to a shortage
of space – and because I now have a fleet of 23 demo bikes
to choose from! But I have kept my Raleigh Chopper mk1 and
‘80s Haro minilite BMX, both awaiting restoration. If you
asked me last year I’d have said my favourite place to ride was
undiscovered woodland, but now it would have to be on the
trails/cycle paths my family can participate on as I’ve
reintroduced cycling to my wife. She has really taken to the ebikes and my daughter also loves them. My eldest son cannot
get enough of the surge on take-off, plus the ability to climb
steep banks and rutted pathways. I have a baby seat on the
mine, so we do look a sight arriving at a ride with four e-bikes
ranging from a step-through city commuter, two MTBs and
one hybrid.
What’s your background?
We immigrated to the UK five years ago and in South Africa I
had my own business in the automotive field. Once here I had a
period of consolidation working for a well-known satellite firm
but moved on to Maxtrack, an extreme sports distribution
company responsible for distribution of the BH Emotion electric
bicycles in the UK. My passions include cycling, ‘70s and ‘80s
cars, motorbikes and bicycles, but first and foremost is enjoying
my fantastic family, watching them grow and develop.
What’s your role at BH?
Sales manager responsible for the appointing, support and
development of dealers for the BH Emotion electric bikes in
the UK including brand building. To be honest with you the
bikes sell themselves, so my main function is to provide a
fantastic aftersales service to our dealer network and
promoting the brand, directing customers to our dealers.
50,000
British Cycling membership signed its 50,000th member
during the Team Sky dominated Tour de France.
19%
Following Raleigh’s acquisition by Dutch
group Accell, turnover for the group
increased 19 per cent to €445.6m in the
first half of 2012.
What can we expect from the new BH ranges?
The 2013 range will launch at Eurobike so I can’t say too
much, but it will certainly elevate the brand as one the
leading manufacturers of e-bikes. Our existing dealer network
will have a fantastic range to grow this part of their
businesses, so an exciting 2013 lies ahead. We will be at most
if not all of the shows remaining this year in the UK.
How should bike dealers get in touch?
Prospective dealers can get in touch with Maxtrack HQ
distribution and warehousing at New Rock, Kemply Road,
Dymock, GL18 2BB. Dealers can call 01531890955 or 07804
413083, or email [email protected] or [email protected].
BIKEBIZ.COM
OFF TRACK
91,506
The ‘Wiggo effect’ boosted BikeBiz.com’s
performance (plus all the team’s hard
work too, of course) seeing unique
visitor numbers hit an all-time high
of 91,506 in July.
OUR BIGGEST TEN STORIES ONLINE IN
JULY
16%
Cyclist serious injuries rose 16 per cent in
2011, while cycle use rose from 4.8billion
kms to 4.9billion kms. The CTC called on
the Government to respond by creating
safe cycling conditions on UK roads.
1. Cyclists with iPods hear the same as motorists
listening to nothing
www.bikebiz.com/news/read/cyclists-with-ipods-hearthe-same-as-motorists-listening-to-nothing/013329
2. Phil Liggett: ‘Mountain biking and BMX has no
place in the Olympics’
www.bikebiz.com/news/read/liggett-mountain-bikingand-bmx-has-no-place-in-the-olympics/013403
3,000
Team Sky riders made use of 3,000 Gatorade drinks bottles, 45 Pinarello bikes,
176 Shimano wheels and 59 Kask helmets on Le Tour (source: igcycling.com).
3. Wanna fly through gridlocked traffic? Get a bike
www.bikebiz.com/news/read/wanna-fly-throughgridlocked-traffic-get-a-bike/013328
4. UCI okays Wiggo’s ‘aero’ arm wires
www.bikebiz.com/news/read/could-wiggo-face-postride-sanctions-for-aero-wires-on-tdf-tt-suit/013342
5. Google Maps’ ‘Bicycling’ route-finding hits the UK
www.bikebiz.com/index.php/news/read/google-mapsbicycling-route-finding-arrives-in-uk/013336
Pic © BRITISH CYCLING
6. San Francisco airport celebrates mountain bike
history
www.bikebiz.com/index.php/news/read/san-franciscoairport-celebrates-mountain-bike-history/013373
7. ITV4's The Cycle Show aims to get more people
cycling
www.bikebiz.com/news/read/itv4-s-the-cycle-showaims-to-get-more-people-cycling/013384
6
Sir Chris
Hoy be
Britain’s
cam
g
r
e
a
test Oly e
ever wh
mpian
en h
gold me e secured his
sixth
d
London al on the trac
k at
2012. B
ut will h
back fo
eb
r more
in Rio… e
?
BIKEBIZ.COM
8. ITV to air Tour de France coverage on main
channel
www.bikebiz.com/news/read/itv-to-air-tour-de-francecoverage-on-main-channel-this-weekend/013369
7.6million
Interest in Team GB’s cyclists hit a high during
the women’s road race, when 7.6m tuned in to
see Lizzie Armistead grab silver.
9. GPS bicycle tracker launches
www.bikebiz.com/news/read/gps-bicycle-trackerlaunches/010301
10. Vive la revolution! Wiggins wins Tour de France
www.bikebiz.com/news/read/vive-la-rvolution/013374
OFF
OFF TRACK
• box hill has a nice ring to it
Ivan the Terrible
comes to Tour of Britain
THE INCREASINGLY prestigious Tour of Britain is to see Team Liquigas-Cannondale take
part for the first time this September. Two-times Giro d’Italia winner Ivan Basso will lead
the team, himself making his ToB debut. The Tour gets started on Sunday September 9th
in East Anglia, finishing in Guildford on Sunday 16th.
Box Hill ring road
UNDERSTANDABLY PROUD of seeing the Olympic cycle road races (and time
trial) routes go through the county, Surrey Council erected Hollywood hills-style
Giant Olympic rings during London 2012. Located on the side of the National
Trust’s Box Hill, the council didn’t say when – or if – they’ll be taking them down.
Strider World Cup
EARLIER THIS summer saw Manchester host
the Strider UK World Cup. Open only to two
to five-year olds, 120 of the country’s best
balance bike riders took part on the
National Cycling Centre’s BMX track. The
winner will go on to represent the UK at
Strider’s World Championships this October
in Florida. The NCC is to run weekly Strider
training at the world-class facility. There’s
more at http://stridercup.org/
Facebook fight!
Can’t decide which international cycle event is
best? Then it’s time to scientifically*measure their
popularity with a Facebook fight! (*not scientific)
1. Interbike
8,048 likes
2. Ausbike
2,834 likes
3.Eurobike
2,147 likes
Likes
BIKEBIZ.COM
OFF TRACK
Send your pictures to
[email protected]
• children compete for strider world cup • the devil rides out for wiggle
Lovejoy rides
out with Cav
and Fenn
Riders have
Brainwave
A TEAM of 40 cyclists from Warrington rode
220 miles over three days for children’s
charity Brainwave. Riding to Bridgwater in
Somerset, the ride raised money for the
charity which is celebrating its 30th
anniversary this year. MEPC Birchwood Park
hosted the event and companies from the
North West took part, including Vaultex, RollsRoyce Nuclear, DMP, Yellowbus solutions and
DLA Piper. Justgiving.co.uk/BirchwoodPark
The Devil
wears Orange
WE’RE A bit late with this one, but we had to
find space to fit Tour de France uber fan Didi
Sanft. Such is his legendary status that he
managed to score his own marketing deal
with the UK’s-own Wiggle. Didi ‘the Devil’
swapped his trademark red for Wiggle orange
at two stages of Le Tour in July. Is this the
first time a fan has won a sponsorship deal?
Answers on a postcard to the usual address.
THE FOURTH annual Right to Play bike ride saw 130
riders cycle over 300 miles from Maastricht in Holland
to Greenwich in three days. Including TV presenter Tim
Lovejoy and launched by Mark Cavendish, Specialized
supported the charity ride, which also featured Andy
Fenn of Omega Pharma-Quickstep. Find out more
about Right to Play at www.righttoplay.org.uk
quote
unquote
“THE BRITISH, increasingly, are
bicycle enthusiasts. Some of
our greatest sporting heroes
have ridden to both victory and
household ubiquity on two
wheels.
British enthusiasts and
commuters are pedalling across
British cities in ever greater,
ever more enthusiastic numbers. This is
a country crying out for a safe and
sensible cycling infrastructure. And yet,
too often, it has next to none.
“The Times is arguing for a
comprehensive rethink about how
British cities ought to be. A few daubs of
blue paint in the middle of four-lane
Sponsored by the brands of
Moore Large 01332 274252
roads are not enough. Britain
must put the bicycle at the
centre of urban planning. At
present, our road system too
often puts cyclist and
motorist in direct
confrontation. This is
frequently a harrowing
experience for both, and far
too often a fatal one for the former.
“In expertise as well as sheer
participatory enthusiasm, cycling is
becoming a major British national sport. It
is also a cheap, healthy and enjoyable way
of getting around. It must be safe, too.”
Editorial leader in The Times,
August 3rd
“SUSTRANS CONGRATULATES
everyone in Team GB for their
incredible success and for inspiring
our nation to get active.
“Investment in the Olympic
Games has paid off – more funding
for kids cycling could deliver an
equally astonishing result.
“Competitive sport is great, but
it’s not for everyone.
“With concern growing over
childhood obesity, we need it to be
safer and easier for kids to lead
active lifestyles.”
Sustrans’ chief executive
Malcolm Shepherd,
August 13th
For more on these stories, head to www.BikeBiz.com
BIKEBIZ.COM
OFF TRACK
SPOKES
After #allezwiggo,
#allezbikesales?
Wondering what the Twitterati have been up
to this month? Look no further...
A Brit winning the Tour de France is monumental but, asks
Carlton Reid, will it lead to a cycling sales surge?
BRADLEY WIGGINS and Team Sky dominated the 2012
Tour de France for the best part of three weeks, snuffing
out any serious attacks and eventually landing the maillot
jaune on British shoulders for the first time in the Tour’s
99 outings. It was a supreme, inspiring, glorious
achievement.
Within seconds of his podium appearance on the
Champs Elysées, cycle advocates were asking whether
Bradley Wiggins could be the pedalling messiah, here to
deliver us to the Promised Land, a future not of milk and
honey, or lambs lying down with
lions, but of segregated cycle
paths and motorists happy to
have cyclists taking up ‘primary
position’ on the roadspace in
front of them.
This an awful lot to expect
from a whippet-thin lad from
Kilburn. The BBC said he has a
heart like a bucket but that was
a reference to his engorged
ventricles not his propensity for
fighting the good fight on
behalf of Britain’s commuter cyclists.
Bike shops, too, are expecting an awful lot to cascade
down from a Wiggins win, and from the success of British
cyclists at the Olympics. They are on slightly safer ground
than the cycle advocates. The seven year-long Lance
Armstrong effect on US bike sales was real, and Australia
also experienced a one year fillip thanks to last year’s Tour
de France victory by Cadel Evans. Success definitely
breeds success, and Team Sky’s belief that it – and the
joined-at-the-hip British Cycling – can be the Manchester
United or Barcelona of cycling bodes well for UK cycle
sport. There’s gonna be a lot of wannabe Wiggins in our
future, and they’re gonna need bikes to train, race and
dream on.
The ‘Bradley Wiggins effect’ - or, more accurately, the
‘Hoy-Cavendish-Wiggins-Pendleton-etc-etc effect’ – will
definitely have a long term impact on cycle racing in the
UK. It’s already had that impact: just look at the number
of young riders coming through the track ranks from the
British Cycling star factory. How far will this effect reach?
In a BBC radio show interview following the Tour de
France the host started his interview by telling me he had
been inspired by Wiggins to start cycling, digging his
dusty bike out of the garage. He complained about bum
pain and asked how to alleviate this (“ride more,” I said)
but said he had enjoyed the pootle
so much he was going out again at
the weekend, this time with his
young son.
British sporting success at Le Tour,
and at the Olympics, will definitely
stimulate cycle usage. But there are
many other factors at play, too. The
weather, urban congestion, fuel prices,
health fears, tree hugging, and others.
Cycle use is steadily growing in the
UK and it’s not just because our
Lycra-clad superstars. It’s a perfect
storm of interlinked yet disparate factors that bode well
for the bike trade’s future.
The Queen sent a congratulatory message to Bradley
Wiggins after he won Le Tour; Rupert Murdoch tweeted
incessantly about Team Sky’s star cyclists; and cycling is
now mainstream news, on the radar at last.
This needs to be translated into cash-on-the-ground.
Government departments need to wake up to the
positives possible with cycling and start to invest real
money in infrastructure and in promotion too.
The Departments of Health and Transport and
Culture/Sport, and the Treasury, could win big if they
chose to back cycling.
EDITORIAL: 01992 535646 | ADVERTISING: 01992 535647 | FAX: 01992 535648
Executive Editor: Carlton Reid
[email protected]
Production Assistant: Alice Sanz
[email protected]
Editor: Jonathon Harker
[email protected]
Managing Editor: Lisa Carter
[email protected]
Deputy Editor: Mark Sutton
[email protected]
Publisher/MD: Stuart Dinsey
[email protected]
Sales Manager: Carly Bailey
[email protected]
Marketing & Circulation: Lindsay Banham
[email protected]
Design: Dan Bennett
[email protected]
Finance Director: Hilary Cole
Editorial
Saxon House,
6A, St. Andrew Street,
Hertford,
Hertfordshire.
SG14 1JA
BikeBiz is mailed FOC to 4,000+ trade
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ISSN 1476-1505
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More medal table fun. If GB
cyclists get gold in their events
today Republic of Eastlands will
overtake France and close on
South Korea.
@willfoth
I don't see why the last day of
the Olympics shouldn't be all
the gold medalists playing
dodgeball till we have an
ultimate champion.
@frankieboyle
If Yorkshire were a country, I'd
impose strict border controls on
Geoffrey Boycott and the Beautiful
South #justsayin
@Roadccdave
Brilliant fraternal victory in the
triathlon for the Brownlee
brothers. We've equalled our
Beijing gold tally!
@MayorofLondon
There are going to be no red
postboxes left in
Yorkshire at this rate.
@a_mcdermott
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RIDER: KIRT VOREIS PHOTO: ADRIAN MARCOUX © SRAM LLC 2012
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Issue 80 | September 2012

Transcription

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