THE BARCELOS OPERATING SYSTEM
Transcription
THE BARCELOS OPERATING SYSTEM
BARCELOS INFORMATION DOCUMENT TABLE OF CONTENTS 1. Trading Outlets 2. Barcelos - A Town in Portugal 3. The Barcelos History 4. The Legend of Barcelos 5. Barcelos - The Company 6. The Barcelos Product Menu 7. The Barcelos Look and Feel 8. Setting Up a Barcelos Outlet 9. The Barcelos Operating System 10. The Barcelos Operations Team 11. The Barcelos Structure 12. The Barcelos Partnership Commitment 13. Future Growth and Expansion Programme BARCELOS INFORMATION DOCUMENT BARCELOS - A TOWN IN PORTUGAL THE LEGEND OF BARCELOS Located on a hill above the River Cavado, Barcelos is one of the prettiest places in the north of Portugal. From its origins as a settlement in Roman times, the town later developed into a flourishing agricultural centre and achieved political importance during the 15th century as the seat of the First Duke of Bragança. Today, Barcelos is best known for its pottery, most notably the brightly-painted clay cockerel. The legend is so told: THE BARCELOS HISTORY Despite his protests of innocence, the man remained condemned. With global trends of today demanding the fast lane approach in so many spheres in our lives, little time, if at all is available to enjoy good old-fashioned traditions and ideals. This rule applies equally as much to food trends and eating habits around the world. At Barcelos we are determined to bring a fine balance between the traditional, healthy home-style cuisine and the fast lane demands of the current world. Our quick service restaurants are an exciting concept, specialising in the traditional way of serving healthy and spicy flame grilled chicken as authentically prepared and mastered by the Portuguese hundreds of years ago. Although a humble story, it is important that one discovers the unique taste and experience of the Barcelos concept through its History and roots of origin. Hundreds of years ago, in the small town of Barcelos, which lies off the shores of Condado Portucalense, today known as Portugal, the idealisation of the Barcelos cockerel was born from a legend concerning a Gallego who was sentenced to hang for stealing a handful of silver. In a last minute appeal to the judge, who was enjoying dinner at the time, the condemned man made a bold statement: "My Lord" the Gallego said, "If my claim of innocence is true, let the roasted rooster on your plate get up and crow." Suddenly, a glorious scarlet plumed cockerel rose from the judge's plate, proudly crowing loud and long... The man was acquitted of course! In memory of the tale, Hand Painted earthenware cockerels are until today the most characteristic souvenirs of Portugal and are always recognised as a symbol of Portugal. These well-crafted colourful roosters are famously and proudly known as the... "Galo de Barcelos" BARCELOS INFORMATION DOCUMENT BARCELOS - THE COMPANY Whilst encapsulating this famous extract from our history and further combining authentic tastes with modern world systems and technology, the Barcelos concept was created in 1993 in Southern Africa. The popularity of the product was instantaneous, satisfying the pallets of the young and old and of various cultures alike. Filled with vision, passion and dedication, combined with spicy and welcoming flavours throughout the menu, the Barcelos growth was imminent. For the first five years since its inception, product and brand development were implemented and in late 1998, franchising and a speedy development plan began. So much so, that from humble beginnings the Barcelos stable today boasts in excess of 85 outlets throughout South Africa, Botswana and Nigeria. Based on sound business principles, the founders of Barcelos have set the cornerstones for the exciting brand to continue to reach new boundaries for all in the Barcelos family stable to enjoy. BARCELOS INFORMATION DOCUMENT THE BARCELOS PRODUCT MENU THE BARCELOS LOOK AND FEEL The Barcelos menu has been carefully balanced so as to satisfy patrons in need of a quick bite through the takeaway menu as well as catering for a full family dinner in the seated restaurant area. The Barcelos brand offers patrons a choice of four primary spicy flavours of marinade to enjoy. As important as the product is, so are the aesthetics of the Barcelos look and feel. Colours and matching materials have been selected so as to match both the historic value of the name as well as the ethnic value of the product. Our marinades are blended from a variety of tantalising spices combined with various strengths of Peri-Peri spices, fresh Chillies and also the infamous Bird's Eye Chilli. Patrons have a choice of Tangy Lemon, Mild Peri, Veri Peri and for the super daring and hot spirited individuals, we also offer our famous Supa Peri marinade. Our specialty chicken products are marinated for a period of 24 hours prior to being char-grilled on open flame gas griddles to absolute perfection before serving. The weights of our spatched-cock broilers range between 1.1kg to 1.2kg. The Barcelos chicken burgers have also proven to be one of the most popular meals on the menu. Using pure chicken breast fillets in combination with the Barcelos marinades served on a fresh hot bun undoubtedly makes this product a must for the hungry. Colourful menu boards are used to depict appetising photographs of the various food items. Latest technology software and hardware is used for ease of flow whilst processing orders through the kitchen. The Barcelos open plan kitchen layout is especially designed so that the customer has visual contact with the preparation of the product. This design, whilst pleasing and theatrical in that the customer sees the product being prepared on the flame, also allows the customer the freedom to observe the cleanliness of the preparation area. The latest and most efficient catering equipment is used to facilitate the production line. All equipment is supplied with castors so as to make cleaning easier and enhance mobility. Staff and managers are styled in branded Barcelos uniforms so as to create a professional image of the brand. A variety of other meals such as Kebabs, Schwarmas, Hot crispy Fries, Garlic rolls, Stir-fries and various salads In summary, the Barcelos outlet offers a relaxed, picturconclude a full and exciting menu. A kiddies meal section is esque dining experience which is greatly complimented by also included in the menu. the quality of the product. Barcelos, through its unique ambience, spicy taste and menu variety is now poised to expand and share this successful recipe with people all over the globe. BARCELOS INFORMATION DOCUMENT SETTING UP A BARCELOS OUTLET Barcelos has created an all round system whereby the complete setup of all new outlets are handled by experienced in-house contract teams. All drawings and designs are handled through an internal design and print studio and all drawings are presented in electronic format. All furniture, shop fitting and internal decor is handled by an internal team of professional joiners. All the kitchen equipment has been custom designed and sourced from long standing reliable suppliers to suit the Barcelos operation. Once the outlet is set to open, the entire project management and installation is handled by the team of the franchisor. A minimum of 6 weeks lead-time is required after contracts are concluded for the outlet to be completed. Whilst the outlet is being erected, a qualified member of the franchisor will select and interview new staff to operate the outlet. A comprehensive seven-day theoretical and practical training programme is afforded to all newly appointed staff and management of the new outlet. Once the outlet is complete and ready to open, the operations team of the franchisor will in conjunction with the newly trained staff and management undertake to open the outlet. This assistance programme will continue for a minimum of ten days whereby the franchisee takes over the operations of the outlet. BARCELOS INFORMATION DOCUMENT THE BARCELOS OPERATING SYSTEM Advanced electronic point of sale operating systems are used both at front and back of house. The advanced software package used allows the operator to maximize controls whereby product usage is continuously monitored. Food cost analysis; complete recipes breakdown, purchases and sales are also monitored through the system. Various management reports offer the operator the ability to monitor the outlet and take proactive measures in areas which need attention. Reliable hardware such as touch-screens, kitchen printers etc. add value in rendering quick and speedy service to the customers. THE BARCELOS OPERATIONS TEAM At every turn, the operators will find a dedicated and experienced member of the Barcelos team ready to support them. With a culture of uncompromising high service levels in place the entire Barcelos team prides itself in rendering support beyond expectation. From administration support, operations and food quality support to staff re-training programmes, advertising campaigns and ongoing outlet courtesy visits can be expected by the operator. Keeping the operator updated with new ideas, new product development and promotional strategy is always a priority for the operations team. Using clear communication channels and skills development, the entire team proactively seeks new ways of maximizing profits. With this culture in mind the entire Barcelos clan exercises a professional and result driven approach. BARCELOS INFORMATION DOCUMENT THE BARCELOS STRUCTURE Contact Address: 7 Venturi Crescent Hennopspark ext. 56 P.O. Box 8508 Centurion 0046 Tel: Fax: +27 12 660 0450 +27 12 663 0464 Email: [email protected] Board of Directors: Konstantinos Mazzis Beverley Vaskys Johan van Eyk Bankers: ABSA SA Hatfield Branch, Pretoria Clearing code: 334645 Acc. No.: 1022280658 4048763832 Auditors: TAYFIN Ref: Mr. Mahier Tayob Tel: +27 12 370 4320 Attorneys: Couzyn, Hertzog & Horak P.O. Box 125 Pretoria 0001 Ref: Mr. Wes Wessels Tel: +27 12 460 5090 Patent Attorneys: Spoor and Fisher P.O. Box 454 Centurion 0046 Ref: Mr. Louis van Wyk Tel: +27 12 673 1111 Franchise Association: Full Accreditation of South Africa: Membership No.: FO2-0432 Halaal Accreditation: Registration No.: Certificate No.: The Islamic Council of South Africa: Folio 786/FT.C 1508 BARCELOS INFORMATION DOCUMENT THE BARCELOS PARTNERSHIP COMMITMENT As much as Barcelos boasts its success, it is without a doubt that the people forming part of the Barcelos family tree drive the brand and are ultimately the most integral part of the entire system. All members of this dedicated team share the same passion, vision and service levels which have contributed to the growth thus far. These uncompromising service levels and integrity are part of the Barcelos culture, which all the staff members share and understand. This is the same culture and vision we expect from the operators and all who will serve the Barcelos product. It is inevitable, that with total commitment and dedication, success will prevail for all to enjoy. FUTURE GROWTH AND EXPANSION PROGRAMME With a high demand for the product, the brand investors have shown interest from far and wide regions all over the world. The infrastructure has been developed in a manner whereby the Barcelos team is able to carry out setup and support both locally and abroad.